--- title: Brandwatch Consumer Intelligence Reviews meta_title: 'Brandwatch Consumer Intelligence Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 728 reviews by the users' company size, role or industry to find out how Brandwatch Consumer Intelligence works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 728 scale: '5' date_modified: '2026-07-17' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Brandwatch Consumer Intelligence Reviews **Vendor:** Brandwatch **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 728 ## About Brandwatch Consumer Intelligence Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company. ## Brandwatch Consumer Intelligence Pros & Cons **What users like:** - Users value the **ease of use** in creating widgets, enabling efficient data visualization and insightful segmentation. (60 reviews) - Users find the **ease of tracking brand presence** in Brandwatch Consumer Intelligence to be extremely beneficial for insights. (34 reviews) - Users appreciate the **intuitive design** of Brandwatch, making social listening and analysis accessible for everyone. (29 reviews) - Users love the **intuitive dashboards** of Brandwatch, making data insights and trend analysis easy and efficient. (25 reviews) - Users highly value the **data accuracy** of Brandwatch Consumer Intelligence, relying on it for informed insights and decisions. (25 reviews) - Users appreciate the **intuitive user interface** of Brandwatch Consumer Intelligence, which enhances their ability to analyze data effectively. (25 reviews) - Dashboard Customization (24 reviews) - Users value the **intuitive ease of use** and comprehensive features of Brandwatch Consumer Intelligence for effective monitoring. (24 reviews) - Users appreciate the **ease of tracking brand presence and trends** with Brandwatch Consumer Intelligence's powerful insights. (22 reviews) - Users value the **real-time data visualization** in Brandwatch Consumer Intelligence, enhancing insights from diverse sources effectively. (21 reviews) **What users dislike:** - Users find the **noticeable learning curve** of Brandwatch Consumer Intelligence challenging, particularly for those new to the platform. (20 reviews) - Users note the **limited features** of Brandwatch Consumer Intelligence, restricting data access and analysis capabilities. (20 reviews) - Users express frustration over **platform limitations** , citing issues with social media parsing, dashboard glitches, and slow AI implementations. (19 reviews) - Users find the setup process of Brandwatch Consumer Intelligence to be **cumbersome and not very intuitive** , complicating the initial experience. (17 reviews) - Users report **data inaccuracy** issues in Brandwatch, which hampers effective insights and analysis. (16 reviews) - Users face **data limitations** with Brandwatch, struggling with entry caps, accuracy issues, and slow loading times. (16 reviews) - Users find that Brandwatch Consumer Intelligence has a **steep learning curve** , making it challenging to become proficient quickly. (16 reviews) - Missing Features (14 reviews) - Limited Coverage (11 reviews) - Slow Loading (11 reviews) ## Brandwatch Consumer Intelligence Reviews ### 1. Great help for an agency to combine social mentions in 1 central hub with a lot of further potential **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2024 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch Consumer Intelligence offers gaming and tech companies, that we are an agency to, an invaluable suite of features that fuel growth and competitive advantage. Its social listening enables real-time engagement with audiences, while audience analysis tailors marketing strategies to specific gamer and tech demographics. Competitive analysis ensures companies stay ahead of the curve, and content trend insights help in crafting compelling campaigns. Influencer identification also amplifies reach, and crisis management safeguards brand reputation. **What do you dislike about Brandwatch Consumer Intelligence?** While Brandwatch Consumer Intelligence excels in social listening and audience insights for gaming and tech companies, it has limitations that other tools can address. Specialized tools may offer deeper sentiment analysis (like IBM Watson), advanced predictive analytics (Google Analytics Predictive Metrics), and detailed customer journey mapping (Adobe Experience Cloud). For e-commerce insights, platforms such as Shopify provide direct sales data analysis. Google Analytics delivers in-depth website performance metrics, and platforms like Tableau enable custom data integration for comprehensive analytics. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** This tool aids in content optimization, identifies influencer partnership opportunities, and offers real-time crisis management, thereby enhancing client satisfaction and campaign effectiveness. By providing comprehensive analytics and reporting, Brandwatch allows agencies like ours to make informed decisions, differentiate their clients in the market, and demonstrate tangible results, leading to stronger client relationships and business growth. ### 2. Good platform **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2024 **What do you like best about Brandwatch Consumer Intelligence?** It is an easy way to look at the high-level trends in the market **What do you dislike about Brandwatch Consumer Intelligence?** onboarding is difficult- takes a bit of learning **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It is helping me understand the experiences people are having with certain brands and treatments ### 3. Brandwatch, a great tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2024 **What do you like best about Brandwatch Consumer Intelligence?** I appreciate Brandwatch's ability to provide in-depth analytics beyond surface-level metrics (it goes waaay deeper than any other similar data platform I already tried) and the fact that it is a user-friendly platform. I will have to use it more often in the future, therefore I am only starting with it, playing around with Dashboards and different tools and it looks great! I am a bit scared of how we will implement our current project to Brandwatch. I hope, as expected, that we will be able to integrate BW into our existing workflow, enhancing efficiency and maximizing the value of your social listening efforts. While I haven't felt the need to contact the Customer Support yet, the Help Center looks very well constructed. **What do you dislike about Brandwatch Consumer Intelligence?** The amount of data provided by Brandwatch could potentially be overwhelming, particularly if you're not sure how to effectively filter and analyze it. Though, I really appreciate the Brandwatch Academy Tool to learn more about it. I also don't love the limitations in accessing certain platforms (e.g., YouTube) and the sample's size limit. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Our old platform did not include social media monitoring and analysis, so this is great to have now! ### 4. Enhancing Chewy's Social Media Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2024 **What do you like best about Brandwatch Consumer Intelligence?** The main advantage with Brandwatch is the ability to easily find all social media posts related to your company, provide a value to each, and have a dashboard within Brandwatch that tracks it. The fact that all you need is a simple query to write that is the main advantage with Brandwatch instead of either manually finding it in social media websites or using a scraper tool. **What do you dislike about Brandwatch Consumer Intelligence?** The main downside is the challenge of integrated their API with us for us to use our own tools to track their social media data. It is not simple to connect and we were unable to find a solution at that time. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch allows us to track the social media impact of Chewy's campaigns in which we reach our customers with a WOW moment. It allows us to understand which programs are generating the most traction. ### 5. Brandwatch is a powerful tool with a lot of flexibility **Rating:** 4.5/5.0 stars **Reviewed by:** Nicole W. | Head Of Reporting/Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2022 **What do you like best about Brandwatch Consumer Intelligence?** It's great for snapshot assessments/analysis for some clients, and dedicated queries for others. The rules/tags/categories and visualisations allow us to view complex pools of data clearly and concisely. We use it full time for a large financial client and occasionally for others. **What do you dislike about Brandwatch Consumer Intelligence?** The cost can be a bit of a barrier, especially for small businesses. And some small enhancements would make a world of difference e.g. addition of some extra bulk actions, freezing a top row for a view - but these are minor in comparison to what you get. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We're in the business of analysis - Brandwatch helps us watch conversations within defined groups to watch for trends, or to hone in on keywords to understand what people are saying about topics/products/services/pain points or create a custom view of a brand and their competitors for the short- or long-term. ### 6. It is an intuitive and easy-to-use tool. **Rating:** 4.5/5.0 stars **Reviewed by:** María D. | Custom Research Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2024 **What do you like best about Brandwatch Consumer Intelligence?** It is one of the few tools on the market that allows you to perform simple analyses despite the large volume of data it handles. **What do you dislike about Brandwatch Consumer Intelligence?** The least useful aspect of the tool is that it cannot incorporate social media data from platforms like Instagram or TikTok at the same level as those from X, for example. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Sometimes technical problems arise, such as posts being lost massively and in a short time. Maybe support takes too long to consider the problems that sometimes appear, but they solve them quickly. ### 7. Really good **Rating:** 5.0/5.0 stars **Reviewed by:** Supriya P. | Senior CSM, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Brandwatch Consumer Intelligence?** Platform ease of use and exporting options **What do you dislike about Brandwatch Consumer Intelligence?** Could do better visualization as that has not improved **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Social media monitoring ### 8. Seamless Experience for Retail Consumers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2024 **What do you like best about Brandwatch Consumer Intelligence?** It allowed our company to monitor and analyze conversations happening on social media platforms, review sites, forums, and blogs. This enabled us to gain insights into consumer sentiment, preferences, and trends in real-time. It is quite easy to use and hence, implemented it very quickly. **What do you dislike about Brandwatch Consumer Intelligence?** There is no way to manage the amount of data which it collects. It gets very difficult to sift through the noise and identify actionable insights amidst the volume of data collected. Morevoer, The cost is quite high of the subscription. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It had helped us to understand the brand sentiment by analysing the emerging trends, preferences, and behaviors among consumers. This allowed us to stay ahead of the curve and proactively adapt our product offerings, marketing strategies, and merchandising decisions to meet evolving consumer demands and preferences. It also helped us to monitor competitor activities, campaigns, and customer feedback across digital channels. ### 9. Practicality and user-friendly interface **Rating:** 5.0/5.0 stars **Reviewed by:** Francisco C. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Brandwatch Consumer Intelligence?** The ease with which boolean queries and channels can be loaded, as well as generating dashboards **What do you dislike about Brandwatch Consumer Intelligence?** The limitation with conversation sources is the need to add TikTok and Twitch, as well as to improve access to Facebook profiles without needing to request access from administrators. I believe there should be a less complex solution to extract part of the conversation from those profiles. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Sometimes the Ads posts of some clients are not reflected in the extraction of results in their profiles. In some cases, Brandwatch support has responded that videos in Ads and some posts cannot be monitored, which reduces the scope of analysis. Also, as I mentioned previously, the lack of social networks like TikTok, Twitch, Threads, limits the analysis of a brand. ### 10. Very useful social media monitoring / insight gathering tool **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew K. | Head of Creative Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Ease of dashboard building for campaign monitoring and quick turn around discovery/insight gathering. New features for building queries and categories means its very easy to update. **What do you dislike about Brandwatch Consumer Intelligence?** Limited integration with Linkedin, 'automated' features (e.g. sentiment analysis) require a lot of guiding. But is not able to parse publicly available data. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Access to audience insight is eseential to good RFP responses, audience discovery & monitoring is very useful for brand research & ongoing campaign work. It has helped us build an offer for clients that has really enhanced our campaign delivery. ### 11. Great user interface and smooth data capture **Rating:** 5.0/5.0 stars **Reviewed by:** varnita s. | Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Brandwatch Consumer Intelligence?** The UI is very interactive and easy to understand. The standard query templates are helpful and I like the presence of user guides at every step. The data captured via queries is so accurate and their is minimal noise. **What do you dislike about Brandwatch Consumer Intelligence?** There is nothing much to dislike. I wish there was a feature in "Sentiment over time" to download data for all queries in a single Excel, where different tabs represented different queries. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch helps me in understanding the sentiment of users of particular brands. That utimately helps us in analyzing the brand and suggesting our clients the right ways forward. ### 12. Brandwatch consumer intelligence with IRIS AI is a charm **Rating:** 5.0/5.0 stars **Reviewed by:** Anand C. | Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch provides plethora of options in the form of widgets such as trend graphs, X demographics, diverse data sources and flexibility of data filtration. **What do you dislike about Brandwatch Consumer Intelligence?** The time is take to reload the data upon rearranging queries. Some times it takes hours to control that. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Patient insights Competition benchmarking Social panels ### 13. BrandWatch has enable us to gain a competitive edge **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2024 **What do you like best about Brandwatch Consumer Intelligence?** It helps me understand our audience's thoughts and feelings in a way that feels natural and intuitive, making it easier to connect with them authentically. **What do you dislike about Brandwatch Consumer Intelligence?** The sentiment analysis algorithm requires some improvements. At the moment, to succesfully perform this task, it is needed a good amount of human oversight. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It is helping me to better udnerstand where our customers are, and what are they talking about. It is also key in identifying the conversations around our competitors. ### 14. Social Listening Newb Able To Advance Skills Quickly With Brandwatch **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2024 **What do you like best about Brandwatch Consumer Intelligence?** I enjoy how Brandwatch makes it so simple to manipulate data within a dashboard without altering the overall query. I also think that the sentiment tool is geat... well not for sentiment but when it measured other things, like regions or tags. Very useful to calculate share of voice. **What do you dislike about Brandwatch Consumer Intelligence?** I do not enjoy Brandwatch's sentiment feature. I find it inaccurate -- at least in my use case working on issue-based topics. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch Consumer Intelligence allows me to synthesize heaps and heaps of content with data. I also like how the filters with Consumer Intelligence afford so much freedom and creativity with social listening. ### 15. Valuable Data with Lots of Bugs **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2024 **What do you like best about Brandwatch Consumer Intelligence?** I love the access to information you get on Brandwatch. We have been able to leverage our findings to create strategic new business pitches, inform campaign strategies, update brand messaging and more. **What do you dislike about Brandwatch Consumer Intelligence?** I do not like the amount of bugs we experience. We find the sentiment graphs to be very cool but often inaccurate. Updated the queries can really lag the dashboard if you are trying to work in real time. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch Consumer Intelligence is providing us with real-time audience feedback, sentiment and emerging trends in the industry that we can then use to create better PR and campaign strategies as well as creative campaigns that directly speak to our audience's pain points. ### 16. A powerful tool that helps quantify campaign or success metrics objectively **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch's metrics are incredibly customizable, allowing you to adjust your data source to target specific areas of attention such as by date, content source or topics. It also allows you to easily view automated results and summaries about certain campaigns, trends or topics through highly useful AI-generated summaries. The data is easy to integrate and implement in company reports, and the accuracy and automation of the platform cuts labor hours to a fraction of what it would take by manual processes, and helps eliminates subjectivity in measurement. I use this tool multiple times a week, and in the majority of reports I generate. **What do you dislike about Brandwatch Consumer Intelligence?** While the tool is highly customizable, the amount of customization can present a learning curve for many new users. I've used other platforms that are much, much simpler in presentation and have much easier-to-understand layouts, but it comes at the expense of limiting the data you can focus on. (so, it's a pro and con). Learning how to generate the query and dashboard you need can feel like a constant "work-in-progress" as you learn more about the tool, but it's worth the investment. I like to compare it Photoshop: it's a tool so powerful it takes years to truly master. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It helps establish quantifiable, objective data that matters. A simple example only: Instead of saying "1,000 people attended an event - it's a success!", Brandwatch allows you to measure how they're talking about the event online, the sentiment of their posts, summaries of their feedback, and the reach/impact of the event. ### 17. Overall, tool performance is good there is scope of improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Shivani K. | Senior social insights analyst, Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2021 **What do you like best about Brandwatch Consumer Intelligence?** The interface of the tool is good, the ability to customize your own dashboard makes the results readymade. **What do you dislike about Brandwatch Consumer Intelligence?** The inability of customizing visualizations, such as changing colors of charts Character limits for tags and rules Sentiment algorithm - Positives and negatives are inaccurately tagged Data extraction could be better, data coverage can be improved every time the query runs, there is a discrepancy in numbers and sentiment **Recommendations to others considering Brandwatch Consumer Intelligence:** The tool is super interactive and intelligent. Great data visualization helps with analytical thinking **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Capturing KPIs, assessing campaigns, live-event monitoring, and supporting clients with data and insights. ### 18. Perfect place to search for customer/stakeholders insights **Rating:** 4.5/5.0 stars **Reviewed by:** Adam M. | Business partner, Pharmaceuticals, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Brandwatch Consumer Intelligence?** It's very intuitive and user friendly tool that supports your need in terms of customer insights search. We have integrated the Brandwatch source with our tools so it automatically uploads the data. **What do you dislike about Brandwatch Consumer Intelligence?** There is nothing in particular that I don't like. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** The Brandwatch is a one source of information collecting the data around the web. I do not have to look for outher sources of data. ### 19. Excellent tool for consumer intelligence **Rating:** 5.0/5.0 stars **Reviewed by:** Rafferty G. | Enterprise (> 1000 emp.) **Reviewed Date:** January 19, 2024 **What do you like best about Brandwatch Consumer Intelligence?** There insights that you just don't get anywhere else. Plus the UX and design is super user friendly and easy to move around. I can answer questions with what I would have thought would be hard to answer questions very easily. **What do you dislike about Brandwatch Consumer Intelligence?** Honestly I don't really have any downsides. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** • Helping me to understand how our customers feel about our products and areas we need to push harder or move away from • Help us understand our audience makeup • Understand market trends ### 20. Brandwatch is the best platform I have used for Social listening for Earned conversation **Rating:** 5.0/5.0 stars **Reviewed by:** Surajit B. | Analyst, Market Research, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2023 **What do you like best about Brandwatch Consumer Intelligence?** The best feature of Brandwatch is its data coverage across platforms. Though some platform like Facebook and Instagram has limited data coverage, it works great for Twitter and other types of sites like blog, news and forums. The other valuable features of the platform are the keyword setup, query setup, and the possibility of using categories and tags as filters. **What do you dislike about Brandwatch Consumer Intelligence?** The dashboards are of good functionality, but it is difficult to make it look nicer. The main reason for this is the limited size adjustment options of the widgets. And widget placement is stacking type, you can not use the whole dashboard area as a canvas. Another difficulty is the download feature. One can download or export data from dashboard widgets with all the applied filters. But for the larger data sets, exporting from dashboard widget has limitation. Download feature is useful here. But application of filter in download feature is limited. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** The benefit of using Brandwatch for us is to measure the performance of the brands or the campaigns on the earned side of things. We can easily monitor the brand objectives or the performance of a specific campaign other than the creatives promoted by the campaigner. Thus it is a good check for digital marketing activities. ### 21. Pretty complete analysis system **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2024 **What do you like best about Brandwatch Consumer Intelligence?** Has a good space to explore insights, with a fairly good amount of platforms included. **What do you dislike about Brandwatch Consumer Intelligence?** Dashboard widget options have a lot of space for opportunity , but hopefully the Brandwatch team will dedicate more efforts into this. TikTok is still not an option for social listening but a slight turnaround is possible via query creation. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Listening the trends and behaivour of social media for specific brands, locations, platforms, within a specific time range. ### 22. Brandwatch Consumer Intelligence review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Brandwatch Consumer Intelligence?** I find the tool to be very complete. It allows you to monitor and track the key topics of interest for your brand, as well as to uncover meaningful insights. **What do you dislike about Brandwatch Consumer Intelligence?** Sometimes I find that is less intuitive than other Social Listening platforms, but after you do get the hang of the tool, you realize how complete it is. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch allows me to track important key metrics for my clients, as well as to uncover meaningful insights that help inform strategy. ### 23. Best in Class Monitoring **Rating:** 5.0/5.0 stars **Reviewed by:** Julia B. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Brandwatch Consumer Intelligence?** Very easy to track stories as they unfold, customer support is great, easy to use **What do you dislike about Brandwatch Consumer Intelligence?** Can be difficult to build the most effective boolean query, in terms of removing irrelevant mentions. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Real time monitoring of crisis stories ### 24. Been using this tool for years and have loved being able to extract insights from it **Rating:** 5.0/5.0 stars **Reviewed by:** Adrienne N. | Enterprise (> 1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Brandwatch Consumer Intelligence?** Variation of boolean operators to write long and complex queries for the most comprehensive search **What do you dislike about Brandwatch Consumer Intelligence?** Lack of customization in dashboards/sharing with non-users **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Ongoing brand health measurement, competitive monitoring, and identifying industry trends ### 25. Easy, practical, useful **Rating:** 5.0/5.0 stars **Reviewed by:** Amisadai C. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2023 **What do you like best about Brandwatch Consumer Intelligence?** It is a great tool for watching the digital conversation around your brands. The widgets are so easy to edit and helpful for generating insights. **What do you dislike about Brandwatch Consumer Intelligence?** Sometimes the mentions take time to appear. Usually when there are new data sources. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Solcial listening has been so easy to practice with Brandwatch. ### 26. Consumer Intelligence **Rating:** 4.5/5.0 stars **Reviewed by:** James F. | Digital Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Capabilities with AI tool and data access **What do you dislike about Brandwatch Consumer Intelligence?** Nothing, the platform has been brilliant so far **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** To be able to track our competitors and benchmark ourselves against ### 27. Insightful and Comprehensive Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Amber D. | Marketing Communications Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2023 **What do you like best about Brandwatch Consumer Intelligence?** I am highly impressed by the depth of insights that Brandwatch Consumer Intelligence provides. The platform's ability to gather and analyze vast amounts of consumer data from various sources is truly remarkable. It has significantly enhanced our understanding of market trends, customer sentiment, and competitive landscape. The visualization tools and customizable dashboards make it easy to derive actionable insights, helping us make informed business decisions. **What do you dislike about Brandwatch Consumer Intelligence?** While Brandwatch Consumer Intelligence is a powerful tool, there's a learning curve associated with its advanced features. New users might find it a bit overwhelming at first. Additionally, the pricing structure could be more flexible to accommodate the needs of different businesses, especially smaller ones. It would be great if there were more training resources available to help users harness the platform's full potential. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch Consumer Intelligence has been instrumental in addressing several key challenges and providing significant benefits to our organization: Market Understanding: The platform helps us gain a comprehensive understanding of market trends, consumer preferences, and competitor activities. This insight informs our strategic decisions, ensuring that our products and services align with evolving market demands. Effective Campaigns: By analyzing social media conversations and sentiment, we can tailor our marketing campaigns to resonate with our target audience. This results in higher engagement and improved campaign effectiveness. Proactive Reputation Management: Brandwatch enables us to proactively monitor our brand's online reputation. This allows us to promptly address negative sentiment, customer complaints, or potential crises, maintaining a positive brand image. Competitor Insights: We can closely track our competitors' strategies, strengths, and weaknesses. This helps us identify gaps in the market, capitalize on competitor shortcomings, and refine our competitive positioning. Customer Insights: By analyzing customer conversations, we gain valuable insights into their preferences, pain points, and feedback. This helps us enhance our products, services, and customer experience. Risk Mitigation: The platform helps us identify emerging trends and potential risks in real-time. This allows us to proactively address issues, adapt strategies, and minimize business risks. Data-Driven Decision Making: Brandwatch provides us with actionable data and insights that drive informed decision-making across departments. This minimizes guesswork and ensures that our strategies are based on reliable information. Resource Allocation: With insights into where our target audience is most active, we can allocate resources more effectively across different marketing channels and platforms. Influencer Engagement: We identify key industry influencers and engage with them to amplify our brand's reach and credibility. This has led to fruitful partnerships and increased brand visibility. Optimized Content Strategy: By analyzing content engagement and sentiment, we can tailor our content strategy to deliver content that resonates with our audience, resulting in improved engagement and conversions. ### 28. Great Data Aggregator to Skim for Findings **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch is great at scanning the web and social platforms for mentions and viable data. I always prefer ethnographic research to uncover audience stories and insight but you can back your findings with data points from Brandwatch. Plus it is very easy to use. **What do you dislike about Brandwatch Consumer Intelligence?** It is difficult to identity more niche audirences on the platform. Also it can only source data from platforms it is integrated with. so for the moment, theres no tik tok data (that i know of). **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It can help to identify patterns across social. There patterns become pivotal data points. ### 29. Strong Consumer Intelligence Tool with some flaws **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2024 **What do you like best about Brandwatch Consumer Intelligence?** The data aggregation is extremely powerful and maybe the best on the market. Data analytics is also very easy **What do you dislike about Brandwatch Consumer Intelligence?** The product experiences glitches often and some UI aspects aren't intuitive **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** aides in our brand, competitive and industry research, letting us getting quantitative and qualitative insights much faster. informs strategies and looks great in pitches ### 30. Reivew from researcher/analyst **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Government Relations | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Brandwatch Consumer Intelligence?** It is very customisable and good for bespoke work, particuarly the categories, tags and author lists. **What do you dislike about Brandwatch Consumer Intelligence?** Still takes a lot of manual effort to remove irrelevant mentions, sentiment automation could be improved and more filters for media mentions could be improved. Often dashboards don't refresh properly within tab view. If you apply a search term across a dashboard, then remove it, it often does not actually remove it. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Understanding community feedback on comunications, emerging issues across social media ### 31. A Comprehensive Review of Brandwatch: Unveiling Insights and Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Chetan S. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2023 **What do you like best about Brandwatch Consumer Intelligence?** One of the most notable features of Brandwatch lies in its expansive data coverage across various platforms. While its data collection might be limited on platforms like Facebook and Instagram, it excels on Twitter and extends its reach to diverse sources such as blogs, news outlets, and forums. The platform also boasts valuable functionalities like versatile keyword setup, query customization, and the flexibility to utilize categories and tags as effective filters, enhancing the precision of insights. **What do you dislike about Brandwatch Consumer Intelligence?** While Brandwatch's dashboards offer robust functionality, there's room for enhancing aesthetics. The limited options for resizing widgets can be somewhat constraining in achieving a visually polished look. The stacking-style widget placement restricts the full use of the dashboard space as a creative canvas. Another challenge lies in the download feature. Although data can be downloaded or exported from dashboard widgets along with applied filters, this process faces limitations with larger datasets. While the download feature provides utility, it's worth noting that filter application within the download feature is somewhat restricted. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch plays a pivotal role in our operations by addressing the crucial task of measuring brand or campaign performance in the realm of earned media. It offers a distinct advantage in tracking brand objectives and campaign effectiveness beyond the creatives pushed by campaign promoters. This capability provides a valuable checkpoint for evaluating the effectiveness of our digital marketing initiatives. ### 32. Best monitoring tool in the market says a very happy customer **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander S. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2024 **What do you like best about Brandwatch Consumer Intelligence?** Easy to use platform, great customer support, artificial intelligence features, data sources **What do you dislike about Brandwatch Consumer Intelligence?** too few integrations in other standard platforms **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** great and instant synthetical insight to get actionable intelligence ### 33. Brandwatch **Rating:** 4.5/5.0 stars **Reviewed by:** Brandon M. | Media Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2024 **What do you like best about Brandwatch Consumer Intelligence?** It`s helpful by giving us access to a plethora of information. The implementation is seamless and it`s very simple to use. **What do you dislike about Brandwatch Consumer Intelligence?** I wish that all of the social channels were available. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It solves our problem of social listening and which demographics are talking about our brands. ### 34. Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Brandwatch Consumer Intelligence?** It is really fast-forward, quick and this product can really help us understand everything about the projects we are currently working on **What do you dislike about Brandwatch Consumer Intelligence?** No particular downsides that I can report on **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** With this product we can understand our Brand, its perfomance, keywords associated with it, identify our competitors and create queries on specific topics to gain even deeper insight on how users are interacting with our organisation ### 35. Best Social Listening Tool In The Market **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Brandwatch Consumer Intelligence?** The massive amount of brands, influencers, and content is available for all your consumer intelligence queries and social monitoring **What do you dislike about Brandwatch Consumer Intelligence?** With such penetration, insights and tools explicitly focused on SEO would be a great addition. And the audience demographics are mostly used Twitter only it could have been used other platforms as well. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Consumer research, Social Listening, Market identification using Audience demographics and geographics, generating monthly reports, and sharing them with clients. ### 36. Great for consumer research **Rating:** 4.0/5.0 stars **Reviewed by:** Geoffrey S. | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Super flexible and powerful dashboards, that allow you to create any view you are looking for. This is a super stregnth when you work with teams that are unfamiliar with your work because you can set the settings and have people work in the data without fear they mess up your settings. Otherwise the tool offers all the customizable options found in other tools like command center. **What do you dislike about Brandwatch Consumer Intelligence?** Some UI issues are still ongoing years after the tool has been launched. Little issues like selecting categories and the list being too long and being cut off by your screen size. No ways to lock a tab, so that if you change a setting at the dashboard level, it doesnt change the settings everywhere. You dont get any updates if channels become unauthenticated. Categories and Tags load about 50% of the time. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We are looking to understand how consumers are viewing and discussing brands and products. Additionally we use the tool to understand the current market landscape for compeitors, and to do ad hoc research projects that may come up on the fly ### 37. Brandwatch Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about Brandwatch Consumer Intelligence?** It's an incredibly versatile tool that can be used to put your finger on the pulse of anything that's happening online. **What do you dislike about Brandwatch Consumer Intelligence?** The sentiment classification can be extremely inaccurate, but hopefully AI integration can improve this in the future. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Analyzing social conversation ### 38. Quality Product That Does What You Need **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Brandwatch Consumer Intelligence?** dashboard displays with dataviz customization **What do you dislike about Brandwatch Consumer Intelligence?** its uninspiring and lacks creativity. sometimes i would like to be able to get suggestions on new display ideas **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** sifting through large volumes of data to find relevant information ### 39. Great product for agencies **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Brandwatch Consumer Intelligence?** The tool is great at finding relevent and tredning topics - a key focus for anyone running digital PR. The insights it can give you allows you to create relevent content that targets the right people. **What do you dislike about Brandwatch Consumer Intelligence?** The export feature could be more user friendly **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We use the platform to find relevent and trening topics our clients audiences enege with - we then target them with this content via digital PR. ### 40. Fantastic Enterprise Level Social Listening Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Brandwatch Consumer Intelligence?** Ease of use, UI, data sources (including Facebook Public) , intuitive data architecture (queries-categories-tags) **What do you dislike about Brandwatch Consumer Intelligence?** NLP capabilities, lack of branding and whitlabeling for data visualizations **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It helps us generate insights across niche issues across a number of different online communities. It enables us to be proactive for our clients and catch new narratives in real time. ### 41. BW Review **Rating:** 4.5/5.0 stars **Reviewed by:** elisa i. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Brandwatch Consumer Intelligence?** The new AI feature is great, it saves us a lot of time when finding insights about the conversation. **What do you dislike about Brandwatch Consumer Intelligence?** Dashboards sometimes take too long to load. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** The platforms allows you to track historical data, providing an evolution of conversation, benefiting my team to provide guidance to our clients. ### 42. Study events for marketing businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Raimer E. | Senior Web Developer, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch has helped me revamp the foundation of social media advertising, launch campaigns, perform accurate social media profile analytics, provide excellent reporting, and modify credit card processing infrastructure to accommodate intrusive marketing. Brandwatch's robust social listening solutions enable companies to monitor their industry's hottest topics and conversations in real time, giving them an edge over the competition. **What do you dislike about Brandwatch Consumer Intelligence?** Brandwatch is software that needs significant updates in terms of minor frequency. We have not been able to use the program at a robust pace because it slows down. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** The objectives we set for ourselves since we used it were always to attract customers and potential prospects eager to invest for future opportunities, and thanks to its performance and our effort in making it compatible with planning, we have obtained great strategies that have resulted in favorable results. Very good, I recommend it because it has given a lot of profits and is outstanding in many marketing terms. Brandwatch will be able to help you improve the quality and development of customer monitoring processes. ### 43. I found Brandwatch very useful and easy to learn. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2024 **What do you like best about Brandwatch Consumer Intelligence?** I like how easy the interface is to navigate and get information from. **What do you dislike about Brandwatch Consumer Intelligence?** I wish there were better recommendations for how to improve your search queries. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I usually am looking for people who want to tell a personal story relevant to our mission. Brandwatch helps me find these stories. ### 44. Diving Deep: A Critical Analysis Brandwatch **Rating:** 4.0/5.0 stars **Reviewed by:** Zaheir Siddique S. | Copywriter/content Strategist /content Marketer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2023 **What do you like best about Brandwatch Consumer Intelligence?** A robust tool offering real-time consumer insights from online sources. Benefits include competitor analysis, sentiment tracking, trend identification, audience segmentation, and crisis management. Facilitates data-driven decision-making, enhancing brand strategies and performance in a dynamic market. **What do you dislike about Brandwatch Consumer Intelligence?** While a potent tool, it comes with a price, a learning curve, and data management demands. Potential inaccuracies in sentiment analysis and privacy concerns accompany data collection from various sources. Customization requires expertise. Weigh these against its advantages to decide its fit for your strategy. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Tackles challenges by providing market insights, competitor analysis, reputation management, campaign evaluation, product enhancement, crisis response, audience segmentation, trend identification, customer engagement, and data-driven decision-making for comprehensive business solutions. ### 45. The best Social listening Insights tool on the block **Rating:** 4.5/5.0 stars **Reviewed by:** ANDRE M. | Senior Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Brandwatch Consumer Intelligence?** The ability to create customizable dashboards is really a must in today's business world. Categories enable you to segment your query as needed which helps open a new way of finding insights in your data. **What do you dislike about Brandwatch Consumer Intelligence?** As far as social listening goes, it is fantastic. Most if not all social listening is very limited when it comes to TikTok and META as a result of privacy issues. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It helps businesses see the true voice and opinion of consumers. Social media allows for no bias answers and if your brand is advocated for it will show, the same can be said for things you might need to work on. ### 46. Review of New Brandwatch **Rating:** 4.0/5.0 stars **Reviewed by:** Soumik P. | Social Media Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch has an excellent fast interface. Anyone can easily browse even with a relatively slow internet connection. If you are out of the office and something came up, you can easily check it on your mobile. Social Panels in Brandwatch is a very unique feature and very helpful to generate insights about particular Audience group **What do you dislike about Brandwatch Consumer Intelligence?** The structure of the tool is a little complex for first-time users. Category, Rules, Tags these tools are not easily digestible. Though with time, everyone can realize that these are the most extraordinary tools and have versatile applications. There are some notable issues e.g. 1) In the Dashboard, you can see Total Mentions, and Total Retweets, but you can not see Total Likes. For researchers, Likes can also be an essential metric. 2) There is color coding option for Queries; there should be some similar options for dashboards also. **Recommendations to others considering Brandwatch Consumer Intelligence:** Brandwatch is an excellent Social Listening Tool. You can play with Social Media Data with the help of a lot of Tools available inside Brandwatch. Go for it and ensure to have a training from Brandwatch personnel to jump into world of Social Media **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We are tracking Brand & Product mentions in Social Media to identify Trends, positive points, pain points. These findings are important to generate actionable insights and give recommendations to stakeholders such that they can rectify their products and future Marketing campaigns. ### 47. A must have tool for making insightful, data driven business decisions. **Rating:** 4.5/5.0 stars **Reviewed by:** Priyank P. | Senior Account Manager - Client Success, Enterprise (> 1000 emp.) **Reviewed Date:** September 06, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Personalization and Widgets are some of the top features of Brandwatch Consumer Research. ROI calculation from marketing campaigns. Competitive set tracking and communication management. **What do you dislike about Brandwatch Consumer Intelligence?** Social post scheduler could be more useful and have scope of improvement in terms of user experience. It can be more concise and drive the whole activity in more coherent manner. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Helping to understand my current audience behaviour and refining the next prospects. It's helps me in building audience hypothesis, different cohort for my social media campaign and help me to reach right audience at the right time. ### 48. A Review of Brandwatch Consumer Intelligence: Leveraging Strengths and Unfolding A Few Limitations **Rating:** 4.5/5.0 stars **Reviewed by:** Eden L. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Brandwatch Consumer Intelligence?** There are several things that I really like about Brandwatch Consumer Intelligence. One of the standout features, in my opinion, is the platform's ability to collect and analyze large volumes of data from a wide range of geographic coverage and sources, including social media, news sites, forums, and blogs. The platform also offers a number of powerful analysis tools that allow users to quickly identify key insights and trends within their data. These tools include advanced data visualization options, sentiment analysis, and topic clustering, among others. Another thing I appreciate about Brandwatch Consumer Intelligence is the user-friendly interface, which makes it easy to create and customize reports, dashboards, and alerts. The customer support team is also highly responsive and knowledgeable, which is always a plus in my book. Overall, I think Brandwatch Consumer Intelligence is a comprehensive and highly effective solution for businesses and organizations looking to gain a deeper understanding of their customers and their competitors. **What do you dislike about Brandwatch Consumer Intelligence?** While there are many things that I like about Brandwatch Consumer Intelligence, there are a couple of areas where I think there is room for improvement. One area that I've noticed could be better is the customer support response times during the morning of the Asia time zone. It's possible that this could be due to the time difference and the fact that the support team is located in a different region. However, it would be helpful if the response times were more consistent across all time zones. Another area where I think there is room for improvement is the process of adding custom sources, such as specific YouTube channels. I've experienced instances where it can take longer than expected to add these custom sources to the platform, which can be frustrating when time is of the essence. Overall, I still think Brandwatch Consumer Intelligence is a powerful and effective solution for businesses and organizations looking to gain insights into their customers and competitors. However, I hope that these issues can be addressed in the future to make the platform even more user-friendly and efficient. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch Consumer Intelligence has been instrumental in helping my agency to solve a number of common problems in the field of marketing and brand management. These include: Data overload: With so much information available on social media and other online sources, it can be challenging to sift through and identify the most relevant insights. Brandwatch Consumer Intelligence streamlines this process by collecting and analyzing vast amounts of data and presenting the results in a way that is easy to understand. Lack of insights: Even with a lot of data, it can be difficult to gain meaningful insights into consumer behaviour, preferences, and opinions. Brandwatch Consumer Intelligence uses advanced analytics tools to identify patterns and trends, which helps us to provide actionable recommendations based on the results. Poor brand reputation: Negative mentions or reviews can have a significant impact on a brand's reputation. Brandwatch Consumer Intelligence helps us to monitor and track online sentiment and quickly identify potential issues or negative trends that could harm the brand. Inefficient marketing campaigns: Without accurate and detailed insights, marketing campaigns may not be as effective as they could be. Brandwatch Consumer Intelligence allows for comprehensive tracking and analysis of campaigns, enabling my agency to better understand our clients' audience and improve their marketing strategies. By addressing these challenges, Brandwatch Consumer Intelligence has been an invaluable tool for my agency, helping us to make better decisions, improve our clients' marketing efforts, and build stronger brand reputations. ### 49. Could be better **Rating:** 3.0/5.0 stars **Reviewed by:** Sarah K. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch is helpful to sort through sentiment about my brands when there are thousands of mentions online. I like that I can see volume of what's being said and can filter out some. **What do you dislike about Brandwatch Consumer Intelligence?** Tiktok hasn't been implemented into the platform. It takes a long time to load, the page is glitchy when i'm searching for my brand and keywords, I have to refresh constantly. I wish there were more filters when searching for key words. It doesn't pick up which sentiment is neutral vs negative very well. When categorizing sentiment I have to click through each one instead of being able to click multiple for some reason. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** finding out what's being said about the brand online- social listening across multiple platforms. We use this for reporting and it tells us what our fans would like to see more of and what they're not liking and that implements our future creative ideas. ### 50. A user-friendly social listening tool with comprehensive language capabilities **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Widgets with customizable visuals, user-friendly clickability for deeper content exploration, and enhanced iris for improved peak viewing make it easier for quick observations. **What do you dislike about Brandwatch Consumer Intelligence?** Data extraction from IG could be improved although there is API limitation, the competitors can still provide more drilled-down data that is useful e.g, post/comment author names, mention type (post, comment, photo tag) **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Centralized Data: Aggregates data from multiple sources onto a single dashboard, saving time and effort spent on manual research. Flexible Filters: Offers customizable filters such as language, location, and source, allowing users to refine their data analysis based on specific criteria. Customer Sentiment and Behavior: This helps understand how customers perceive and interact with a brand, enabling businesses to make data-driven decisions to enhance customer satisfaction. Issue Identification and Crisis Management: Alerts users to potential issues or crises in real-time, allowing prompt action to mitigate negative impacts and protect brand reputation. ## Brandwatch Consumer Intelligence Discussions - [Can I use BrandWatch to analyse 1 single tweet?](https://www.g2.com/discussions/can-i-use-brandwatch-to-analyse-1-single-tweet) - 1 comment, 2 upvotes - [Is there any possibility for Brandwatch to gather data from the number of likes?](https://www.g2.com/discussions/is-there-any-possibility-for-brandwatch-to-gather-data-from-the-number-of-likes) - 3 comments, 1 upvote - [When will we have the option to change the color of the graphs?](https://www.g2.com/discussions/when-will-we-have-the-option-to-change-the-color-of-the-graphs) - 1 comment, 1 upvote - [What is the difference between a mention and a query that is referenced in the Brandwatch pricing?](https://www.g2.com/discussions/mention-vs-query) - 4 comments, 1 upvote - [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) - 1 comment - [View Brandwatch Consumer Intelligence pricing details and edition comparison](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-19+09%3A39%3A34+-0500&secure%5Bsession_id%5D=96515295-b05f-44e6-98a3-dced38ace314&secure%5Btoken%5D=c0ad0512a0e8bdc8f0d94c32ab6c4d224c11c277d23974d9c59e5519cf6fa4cd&format=llm_user) ## Brandwatch Consumer Intelligence Integrations - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Slack](https://www.g2.com/products/slack/reviews) ## Brandwatch Consumer Intelligence Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Media Channels** - Broadcast Media - Print Media - Online Media **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Brand Signals** - Comparison - AI - Brand Health **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Geographic Coverage** - Local Media - National Media - International Media **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Brand Analytics** - Trend Analysis - Tracking **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy ## Top Brandwatch Consumer Intelligence Alternatives - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,628 reviews) - [YouScan](https://www.g2.com/products/youscan/reviews) - 4.7/5.0 (296 reviews) - [Pulsar Platform](https://www.g2.com/products/pulsar-platform/reviews) - 4.3/5.0 (91 reviews)