--- title: Brandwatch Consumer Intelligence Reviews meta_title: 'Brandwatch Consumer Intelligence Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 728 reviews by the users' company size, role or industry to find out how Brandwatch Consumer Intelligence works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 728 scale: '5' date_modified: '2026-07-17' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Brandwatch Consumer Intelligence Reviews **Vendor:** Brandwatch **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 728 ## About Brandwatch Consumer Intelligence Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company. ## Brandwatch Consumer Intelligence Pros & Cons **What users like:** - Users value the **ease of use** in creating widgets, enabling efficient data visualization and insightful segmentation. (60 reviews) - Users find the **ease of tracking brand presence** in Brandwatch Consumer Intelligence to be extremely beneficial for insights. (34 reviews) - Users appreciate the **intuitive design** of Brandwatch, making social listening and analysis accessible for everyone. (29 reviews) - Users love the **intuitive dashboards** of Brandwatch, making data insights and trend analysis easy and efficient. (25 reviews) - Users highly value the **data accuracy** of Brandwatch Consumer Intelligence, relying on it for informed insights and decisions. (25 reviews) - Users appreciate the **intuitive user interface** of Brandwatch Consumer Intelligence, which enhances their ability to analyze data effectively. (25 reviews) - Dashboard Customization (24 reviews) - Users value the **intuitive ease of use** and comprehensive features of Brandwatch Consumer Intelligence for effective monitoring. (24 reviews) - Users appreciate the **ease of tracking brand presence and trends** with Brandwatch Consumer Intelligence's powerful insights. (22 reviews) - Users value the **real-time data visualization** in Brandwatch Consumer Intelligence, enhancing insights from diverse sources effectively. (21 reviews) **What users dislike:** - Users find the **noticeable learning curve** of Brandwatch Consumer Intelligence challenging, particularly for those new to the platform. (20 reviews) - Users note the **limited features** of Brandwatch Consumer Intelligence, restricting data access and analysis capabilities. (20 reviews) - Users express frustration over **platform limitations** , citing issues with social media parsing, dashboard glitches, and slow AI implementations. (19 reviews) - Users find the setup process of Brandwatch Consumer Intelligence to be **cumbersome and not very intuitive** , complicating the initial experience. (17 reviews) - Users report **data inaccuracy** issues in Brandwatch, which hampers effective insights and analysis. (16 reviews) - Users face **data limitations** with Brandwatch, struggling with entry caps, accuracy issues, and slow loading times. (16 reviews) - Users find that Brandwatch Consumer Intelligence has a **steep learning curve** , making it challenging to become proficient quickly. (16 reviews) - Missing Features (14 reviews) - Limited Coverage (11 reviews) - Slow Loading (11 reviews) ## Brandwatch Consumer Intelligence Reviews ### 1. Great data analysis, but limited API for Meta apps **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Brandwatch Consumer Intelligence?** I like the fact that we can analyze data online in various different ways. **What do you dislike about Brandwatch Consumer Intelligence?** The limitation of the API regarding Meta's apps bothers me; I would like it to be more open, as is the case with Twitter. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I believe they strive to the utmost to provide support regarding the requests. ### 2. All encompassing Social Web Listening Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Some minor streamlining. Training certificates. **What do you dislike about Brandwatch Consumer Intelligence?** The customer service overlaps; contacts changes; replies are in duplicate; quite a mess... **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Social Consumer Insights development. Social Media Analytics Competitive Intelligence ### 3. Custom Dashboards Are Great, but Query Suggestions Need Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Consumer Intelligence?** I like that you can create custom dashboards to view query findings **What do you dislike about Brandwatch Consumer Intelligence?** The automatic suggestions for query building are not always helpful or intuitive **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It helps us take a closer look at very broad media environments, locating conversations and trends that we might have otherwise missed ### 4. Bandwatch advantages in digital consumer intelligence **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2021 **What do you like best about Brandwatch Consumer Intelligence?** Actionable insights, variety of presentation capabilities. **What do you dislike about Brandwatch Consumer Intelligence?** I cannot say there is something I dislike **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We are meeting requests in brand and crisis management, market research, trend analysis, competitor analysis. Brandwatch offers practical reasoning and answers, plus documentation capabilities. ### 5. Agile and easy to use, but it needs better coverage on social networks **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Brandwatch Consumer Intelligence?** Agility in the use and handling of data. Ease of use **What do you dislike about Brandwatch Consumer Intelligence?** Improvement in the coverage of some social networks **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Listen on the networks. Detection of trends and needs among users. Explanation of what they are discussing on the networks. ### 6. Valuable, state of the art intelligence and data tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Biotechnology | Enterprise (> 1000 emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Brandwatch Consumer Intelligence?** This tool is valuable and highly flexible. It's well-suited for everyday data analysts, though marketing and communications professionals might initially find it a bit complex. However, once you get used to it, it proves to be quite handy overall. **What do you dislike about Brandwatch Consumer Intelligence?** The product is expensive and doesn't cater to every type of analyst. While its AI capabilities are solid, there is still room for improvement **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** The audience insights, competitor analysis, and monitoring features provide our team with always-on social listening capabilities. These tools have been valuable in helping us achieve our goals. ### 7. Customizable Views Make Work Easier, But Initial Learning Curve **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Brandwatch Consumer Intelligence?** I enjoyed the ability to edit the dashboard for what I need and adjust as it changes. I also enjoy that it is easy to use once your dashboard is setup. **What do you dislike about Brandwatch Consumer Intelligence?** It can be confusing at first if you're not sure of what you're doing. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** In the past I would have to look at multiple platforms to get the data I would need. With Brandwatch, it's all in one place! ### 8. User-Friendly Interface but Too Many Add-Ons **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Consumer Intelligence?** Easy to navigate and user-friendly. Customer support is pretty robust. Easy to implement. I use it frequently **What do you dislike about Brandwatch Consumer Intelligence?** Limiting on some aspects. Too many add-ons. Integration is limited **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Gives a good understanding of the situation online. ### 9. Provides Excellent Insights for the Bigger Picture **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Brandwatch Consumer Intelligence?** Great insights to see bigger picture.... **What do you dislike about Brandwatch Consumer Intelligence?** Sometimes results are slow or inconsistent **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Provides view on peaks and valleys of conversation and additional insights on brand/topic ### 10. User-Friendly Interface, but Some UI Elements Need Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Justin F. | none, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Consumer Intelligence?** How easy and intuitive it is for the average user. **What do you dislike about Brandwatch Consumer Intelligence?** Some Ui elements can be difficult to navigate. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** How can we easily few Audience reactions to things ### 11. Great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2024 **What do you like best about Brandwatch Consumer Intelligence?** Very easy to use the tools and customization **What do you dislike about Brandwatch Consumer Intelligence?** Some small bugs in the mentions section, but they have already been resolved by the support team. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brand visibility ### 12. Great agile product **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Brandwatch Consumer Intelligence?** Query flexibility and runs in the browser **What do you dislike about Brandwatch Consumer Intelligence?** lacks dark mode, requires login too many times **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Early Warning g of product issues ### 13. Accurate response tester before launching application ! **Rating:** 4.5/5.0 stars **Reviewed by:** Nicole S. | Senior developer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2025 **What do you like best about Brandwatch Consumer Intelligence?** I personally like that its data is accurate to 90-95 percent. We gather customer interaction data and responsive before launching application in company . It has customizable dashboard that we customized based on our requirement which i like . From marketing to development & testing team in our company has been benefited by this paltform. **What do you dislike about Brandwatch Consumer Intelligence?** It can improved in more niche specific and better demographics data which will be very helpful for marketing teams. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch has been very useful for gathering data and feedbacks from 100+ online sources . This has helped us reduce marketing cost and pre launch test applications and fix problems before final launch. It is very efficient and saved lot of money for us. ### 14. Brandwatch Consumer Intelligence Reviewed: by a Social Listening specialist **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2025 **What do you like best about Brandwatch Consumer Intelligence?** - The completeness of data compared to competitors - The ability to add multiple filters, categories, etc. Competitors I've used (Meltwater) struggle with this - The organization and seamless ability to create queries and dashboards across my team - Trainings make it easy to use and implement for new hires **What do you dislike about Brandwatch Consumer Intelligence?** - Not having access to TikTok that is as robust as some competitors - Unexpected outages **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** We run very robust queries and understand culture by understanding shifts in consumer perception ### 15. Polis Consulting loves Brandwatch **Rating:** 5.0/5.0 stars **Reviewed by:** Beatriz F. | Professor de inglês, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Brandwatch Consumer Intelligence?** I love the Brandwatch Consumer Intelligence. It's always help me when I need to analyse some mentions quickly. ps.: Iris is amazing **What do you dislike about Brandwatch Consumer Intelligence?** maybe it's would be interesting have a graphic about generations, like: gen z, millenials, baby boomers... **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It's helpingm me to analyse some brands and campaigns ### 16. Brandwatch is my recommendation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2025 **What do you like best about Brandwatch Consumer Intelligence?** The experience is pretty seamless, tailoring the needs to my client. The customer support is top notch, with bi-weekly calls from our rep to make sure everything works and to share any relevant updates that we can apply to our day-to-day work load. The insights provide a lot of info that we can ascertain into proof points for our client. **What do you dislike about Brandwatch Consumer Intelligence?** One downside is that i wish Brandwatch had a community management inclusion, being able to post to different platforms while reporting on the metrics of certain posts. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Being able to check on brand sentiment, brand perception and analytics of posts across different platforms, all in one place is very convenient and efficient. ### 17. Excellent for Visualizing Consumer Voices with Data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Brandwatch Consumer Intelligence?** That it visualizes consumers’ voices through quantitative data. **What do you dislike about Brandwatch Consumer Intelligence?** That it takes time to load data.But that’s within an acceptable range. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It shows how much consumers are talking about specific keywords and what triggers a buzz. This allows us to make data-driven proposals to clients. ### 18. Great Resource for Teams, but Localization Can Be Tricky **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Brandwatch Consumer Intelligence?** It fits my needs really well and has become a key resource for our team. **What do you dislike about Brandwatch Consumer Intelligence?** It is difficult to localise some content sources e.g. Reddit but we have mostly worked around that. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It provides the data for our social analysis. ### 19. Brandwatch delivers but falls short in best of class **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Biotechnology | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2025 **What do you like best about Brandwatch Consumer Intelligence?** Brandwatch is exceedingly easy to use to schedule content and to care for notifications to follow up on engagement. **What do you dislike about Brandwatch Consumer Intelligence?** I don't find it very intuitive in terms of navigating between pages or finding information. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch is allowing us to pre-schedule approved content and share our voice on our social media platforms. Additionally, it allows us to follow up on notifications, as well as see what our competitors are doing. ### 20. Ease of measuring the reputation of my products **Rating:** 4.0/5.0 stars **Reviewed by:** Miguel M. | Líder digital, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Brandwatch Consumer Intelligence?** What I like most about Brandwatch Consumer Intelligence is the ease with which I can measure the reputation, messages, and content of my products or accounts. With Brandwatch Consumer Intelligence, I can monitor the brand sentiment of my company. **What do you dislike about Brandwatch Consumer Intelligence?** What I like least about Brandwatch Consumer Intelligence is that it is not active on all social networks, for example. In my company, sometimes we need to measure reputation and messages on LinkedIn or TikTok, but it is not enabled to connect there. I also don't like that I can't monitor in real time. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch Consumer Intelligence helps me solve social media listening for my brand. It helps me know what comments and messages people are making in relation to my content on social media. ### 21. It is a very useful tool to obtain data concernig a particular brand or topic of interest. **Rating:** 5.0/5.0 stars **Reviewed by:** Laura R. | Marketing Solutions Client Executive, Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Brandwatch Consumer Intelligence?** I can obtain crucial data that offers insights, useful for decision-making. **What do you dislike about Brandwatch Consumer Intelligence?** Sentiment is not accurate, even though it has help from AI. Some elements are not available in the dashboards, as in other tools, that can help view the data in different ways with the information in hand. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It gives me a general overview of the conversation regarding the brand and topic of interest. ### 22. One of the best social media tools in existence. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Brandwatch Consumer Intelligence?** the ease of use and real time assistance and its so user friendly. I have used it multiple times now and its very easy to implement. **What do you dislike about Brandwatch Consumer Intelligence?** different interface than what I am generally used to so it took me a while . **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I have been looking for a one-stop shop for my social media listening tools and this has been it for me recently. ### 23. Powerful Insights with a Learning Curve **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Brandwatch Consumer Intelligence?** I’ve found Brandwatch’s Consumer Intelligence platform incredibly useful for analysing online conversations and identifying key trends. The AI-driven analytics help cut through the noise, making it much easier to spot shifts in consumer behaviour, emerging market trends, and competitor activity. The dashboards are intuitive and make complex data more digestible, while the custom alerts ensure I can react quickly to any changes in sentiment. With access to deep historical data and a huge range of sources, it provides a really comprehensive view of consumer opinion, making it an essential tool for data-driven decision-making. **What do you dislike about Brandwatch Consumer Intelligence?** I’ve found Brandwatch to be a really powerful tool, but there are a few challenges. It can feel a bit overwhelming at first, especially with the amount of data available, and it takes time to get fully comfortable with all the features. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch Consumer Intelligence helps me make sense of all the online chatter by pulling out key trends, audience insights, and sentiment shifts without having to dig through heaps of data manually. The AI-driven analytics make it easy to spot what’s trending, track brand perception, and keep an eye on competitors in real time. It’s been really useful for making decisions based on actual consumer behaviour rather than guesswork. ### 24. An easy-to-use social listening tool, with limitations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2024 **What do you like best about Brandwatch Consumer Intelligence?** Few competitors can beat Brandwatch when it comes to being an easy-to-use social listening tool. Its query builder is clean and simple, as are the Brandwatch Academy resources which teach junior colleagues how to use it. The Quick Search function rivals Google Trends in being a 'pick up and play' insight finder. The dashboard templates, equally, are great for both seasoned pros and novice users. **What do you dislike about Brandwatch Consumer Intelligence?** Like any social listening tool, Brandwatch has its limitations. While Twitter/X is, of course, the most accessible social platform for such data scraping, it seldom feels like Brandwatch has tried to innovate out of its over-reliance on the platform; a demand only accentuated by the recent infestation of bot accounts on X. Likewise, a proper audience solution or improved AI sentiment function continue to feel a few years away. Finally, the speed at which Brandwatch gathers mentions is often unpredictable - a massive, ten-year query can load in minutes, while an apparently simple search can take an age. None of this layers up to a poor user experience, for Brandwatch is certainly not that. But for a company that gets so much right, it is a disappointment. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** The ability to answer complex client questions using a combination of Brandwatch and other sources, such as search and spend data. Often, a breaking news story that relates to a brand can seem, anecdotally, like a major PR disaster - until a quick Brandwatch search shows it has barely permeated among the target population. ### 25. Perfect tool for quick and insightful deep dive! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** June 21, 2022 **What do you like best about Brandwatch Consumer Intelligence?** Ease of access of data, setup. quick analysis **What do you dislike about Brandwatch Consumer Intelligence?** Yes platform tracking for meta platforms like Facebook, Instagram, etc is very limited **Recommendations to others considering Brandwatch Consumer Intelligence:** Good product for brand, consumer and industry research **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Consumer research for existing & new client ### 26. Easy to use intelligence platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2025 **What do you like best about Brandwatch Consumer Intelligence?** How user friendly the platform is. I believe it empowers users to be self sufficient in navigating different dashboards and setting up different features. **What do you dislike about Brandwatch Consumer Intelligence?** I dislike some of the guardrails around dashboard ownership (i.e., not being able to change or add owners) as well as limitations on the types of media that are able to monitored (for example, podcasts). **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It is helping us to streamline and formalize our quarterly reporting process. ### 27. An indispensable tool for gaining deep insights into consumer behavior and market trends **Rating:** 5.0/5.0 stars **Reviewed by:** Anand C. | Senior Staff Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** June 14, 2024 **What do you like best about Brandwatch Consumer Intelligence?** 1. Brandwatch excels in data collection and analysis, providing users with access to a vast array of social media data, forums, blogs, and more. 2.It goes beyond simple positive or negative categorizations, offering nuanced insights into the emotional tone of consumer conversations. 3.The platform offers highly customizable dashboards, enabling users to tailor their view to their specific needs. This flexibility ensures that key metrics and KPIs are always front and center, facilitating quicker and more effective decision-making. **What do you dislike about Brandwatch Consumer Intelligence?** 1. Too much of online news and approx (3 to 5)% of them do not open or show errors. 2. The keyword backfilling fails even after multiple attempts. 3. Sometime data loading takes too much of time. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It helps validate market research artilces that ease the team going in parallel and do the same activity resulting in better productivity and minimize time spent. ### 28. A solid social listening tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2025 **What do you like best about Brandwatch Consumer Intelligence?** I like the hands on-nature of Brandwatch, which is enhanced by their smart technology and AI features. **What do you dislike about Brandwatch Consumer Intelligence?** Queries are limited which is difficult when you share the account with the whole agency! **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It helps us stay in the loop in how (and if!) people are talking about our brand onlines ### 29. Super helpful for evaluating communications impact **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Brandwatch Consumer Intelligence?** The ability to have simple or complex search strings that pull data from global media titles (across different types, incl. social media) is so helpful for evaluating campaign impact in the communications world. Plus, the BrandWatch graph and data presentation function is really helpful. **What do you dislike about Brandwatch Consumer Intelligence?** The dashboards can sometimes be glitchy and I've lost whole dashboards before and had to start from scratch. It would also be good to have more social media coverage included. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I looked to use BrandWatch to easily and effectively gauge impact in global communications campaigns (media and social media). BrandWatch is a simple, but detailed, tool to help do this - and offers various functions to make the searches detailed. ### 30. Our representative is friendly and knowledgeable with quick and efficient response times **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2025 **What do you like best about Brandwatch Consumer Intelligence?** They are knowledgeable about the product **What do you dislike about Brandwatch Consumer Intelligence?** Nothing, we have a good relationship with the team. Maybe we could see an expansion of features offered. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** The listening tool is efficient at answering any client questions around sentiment for specific campaigns. ### 31. Valuable Data, Not Always User Friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Melody C. | Integrated Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Brandwatch Consumer Intelligence?** I like the variety of options to display data, and glean fresh insights with new views. I also get a lot of use out of the iris AI powered insights to understand peaks or changes in data. Our rep has told us about some exciting new features soon to come on Brandwatch, and we are hoping they get released soon! **What do you dislike about Brandwatch Consumer Intelligence?** It is not uncommon to experience small glitches, like things not saving, charts pulling in data from elsewhere, or issues moving elements around within a dashboard. However I have found these are to be expected with more complex tools (of course, I wish they werent). **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch helps us root our marketing strategies for clients in truth (data). Using the tool to analyze a brands position in the market amongst their competitors and understand how consumers are talking about brand or topics is incredibly valuable. ### 32. The site is easy to use and extremely well set-out. **Rating:** 4.0/5.0 stars **Reviewed by:** Ben S. | Research analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Brandwatch Consumer Intelligence?** I love the AI features that are being rolled out. They really stream-line the analyst experience. **What do you dislike about Brandwatch Consumer Intelligence?** There is the odd issue with repeated login requests, but this is a minor dislike. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Understanding the healthcare landscapes of different therapy areas online. ### 33. brandwatch is one of the best social listening platforms. **Rating:** 5.0/5.0 stars **Reviewed by:** Giulia B. | Coordinator of research and insights, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2024 **What do you like best about Brandwatch Consumer Intelligence?** Perfectly, we have no limits. You can categorize and collect many queries that give you a great overview of what is going on with your audience. We sure trust the data collect. **What do you dislike about Brandwatch Consumer Intelligence?** We would like to trust more on the sentiment classification in Latin languages, such as portuguese. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** TOTAL MENTIONS and TOTAL X IMPRESSIONS have been really helpful for showing how the subjects us, as one of the biggest broadcasters, ae relevant for people. ### 34. A really powerful tool for social listening with a few limitations **Rating:** 4.0/5.0 stars **Reviewed by:** geoffrey s. | Director, Enterprise (> 1000 emp.) **Reviewed Date:** June 06, 2024 **What do you like best about Brandwatch Consumer Intelligence?** customizable UI is its strongest asset. You are able to manipulate the dashboard in any way you need. I frequently use one page to visualize all my numbers, and then a different page to do comparisons. This flexibility makes it very easy for data population. There is a high skill curve with this tool, but I think its worth the investment. **What do you dislike about Brandwatch Consumer Intelligence?** As with any social media tool, intergrating owned channels is a challenge. Sometimes its not very clear when a feed is connected vs. when it drops. Customer service is slower than you woud like it to be for emergency situations, but still works well for normal day to day problems. The lack of a unified engagement score is very fustrating. Lastly, the coverage for earned media is a bit weaker compared to other tools ive used. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brand tracking competitive tracking landscape analysis hypothesis testing ### 35. Bradwatch gives me the path to get best insights **Rating:** 5.0/5.0 stars **Reviewed by:** Antonio B. | Head of Product, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2024 **What do you like best about Brandwatch Consumer Intelligence?** The Brandwatch Consumer Insights is very useful for finding trends, opportunities, and insights and understanding the public audience for a brand or theme even better. The analysis gets easier when we can make a good setup, and the tool helps greatly in this way. **What do you dislike about Brandwatch Consumer Intelligence?** Sometimes I think that configuring the tool for a specific purpose can be challenging, so I believe the tool could do more to teach clients how to become more efficient when configuring or generating a query. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** The tool Consumer Insights for sure led me to a very deep analysis in terms of generating knowledge and insights for any study. Also, the tool is perfect for analyzing the share of voice, sentiment for a mention, and even the personas for a given brand, company, or theme. That's why Consumer Insights is excellent for generating reports and helps us to discuss further about strategy and opportunities in the market that a brand or company can take advantage of. **Official Response from Lisa Sinare:** > Hi Antonio, thank you so much for your review. You might find our upcoming live Brandwatch Academy Sessions on query writing insightful or our Query Lab within our Brandwatch Community. (https://community.brandwatch.com/query-lab-19) ### 36. Great outputs for analysis all types; campaigns, brand reputation or topics **Rating:** 4.0/5.0 stars **Reviewed by:** Olivia B. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2024 **What do you like best about Brandwatch Consumer Intelligence?** 1. Allows us to analyse brands to monitor online conversations effectively, and any changes in conversation. The customizable charting allows us to create tailored charts and analyse data in-depth. The flexibility of charting options sets Brandwatch apart. 2. As an agency, we have clients all around the world so have the multilingual Coverage, with support for 30+ languages, enables us to monitor globally. Making comparisons between markets. 3. Understand sentiment trends across various topics and conversations. 4. Gain insights into influential voices and their impact on brand perception. 5. Brandwatch consistently evolves its features to stay ahead in the social intelligence **What do you dislike about Brandwatch Consumer Intelligence?** 1.Although Brandwatch integrates with various platforms, there is occasional limitations when seamlessly connecting with certain third-party tools. 2.Price can be higher than other social listening tools. 3.Customer support response rate is not always quick **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Understand what people are saying about a certain brand, and how they compare to clients, particularly any similiarities within topics as well as sentiment. Interesting to see one brands neg/pos sentiment vs another Finding niche reponses to a topic Speeding up analysis with the AI / Iris addition, although not always accurate ### 37. The experience is good but could be better **Rating:** 3.5/5.0 stars **Reviewed by:** Andrés Felipe P. | Director de Analisis, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Brandwatch Consumer Intelligence?** Being able to understand brand results with their audiences **What do you dislike about Brandwatch Consumer Intelligence?** sometimes it is not very intuitive, it should be simpler. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Sometimes it does not capture all the expected information ### 38. Our team's switch to Brandwatch has saved time and increased outputs on projects. **Rating:** 5.0/5.0 stars **Reviewed by:** Elaine C. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Brandwatch Consumer Intelligence?** I love the interactive features of Brandwatch that easily allow us to gather insights in various therapuetic areas or study various audiences within the healthcare space. Our onboarding process was helpful and our monthly meetings with our client rep or emails to tech support help us to solve any issues or challenges we might have. The AI tools have made analysis easy and quick for our team, and the dashboard features are easy to implement and export for our clients. I also love Quick search feature which we use daily to gather quick data and insights. **What do you dislike about Brandwatch Consumer Intelligence?** I wish there were more platforms available to gather data from (e.g. TikTok, Threads, and more integration from Instagram) **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Brandwatch CI platform is helping us gather insights for our clients on specific audience populations, disease states, therapuetic areas, etc. This allows them to identify pain points, challenges, and better optimize their products and marketing efforts. ### 39. Simply a masterpiece. **Rating:** 5.0/5.0 stars **Reviewed by:** Thallita M. | Analista de Social Media, Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2022 **What do you like best about Brandwatch Consumer Intelligence?** The ease of use of the interface and obtaining results within the application that facilitate platform navigation; the options for viewing dashboards and charts and the new interface of the categories. The contact with Brandwatch support always provides solutions and genuinely seeks to collaborate with the platform's functionality. Initially, despite thinking it would be a seven-headed monster to use the platform, once I got hands-on, I noticed how easy and structured BCR is, always with instructions and easy access to the platform's Help. **What do you dislike about Brandwatch Consumer Intelligence?** Of all the problems already faced in Brandwatch, the biggest one is the platform crashing on some days, which I believe is due to the large number of demands. Additionally, we had issues with the sentiment results in some projects that took a while to be resolved - but they were. **Recommendations to others considering Brandwatch Consumer Intelligence:** Brandwatch is a great choice of platform for monitoring whatever you desire, in addition to being comprehensive in all its monitoring by displaying the most different graphs you want. The tool's interface and support are the highlights of Brandwatch for not falling short and having a team available at all times to help you resolve any issue in the shortest possible time with the greatest availability and friendliness. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** The platform is extremely useful in obtaining monitoring results and identifying the main problems we may be facing even in real time. It is very easy to observe and extract the necessary results to help improve the client-user relationship. Through real-time monitoring, it is possible to collect insights and use them as material to feed the company's social networks and get closer to its target audience. ### 40. Navigating Social Media Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Brandwatch Consumer Intelligence?** Powerful insights and easy tracking for social trends. **What do you dislike about Brandwatch Consumer Intelligence?** Some users find that Brandwatch’s interface can feel overwhelming due to its depth of features. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Tracking trends, boosting insights. ### 41. Best Tool for Listening analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul S. | Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2024 **What do you like best about Brandwatch Consumer Intelligence?** Easy to track your brand's online presence, monitor customer perceptions, and measure visibility with ease. **What do you dislike about Brandwatch Consumer Intelligence?** Brandwatch is pricier compared to other social listening tools. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Rack up your online presence, gather social media insights, identify trends, understand sentiment, gain competitive intelligence, and reach the right audience. ### 42. It is a friendly-user platform. Easy to learn! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Brandwatch Consumer Intelligence?** AI features! They are so helpful when it comes to Boolean searches and even data analysis. **What do you dislike about Brandwatch Consumer Intelligence?** Sentiment Analysis is not very accurate. I understand the there are limitations when it comes to other social media platforms, but other than X, it would be helpful to gather posts from other social media. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Reducing the noise to help out our customers. ### 43. Very useful **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Military | Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Brandwatch Consumer Intelligence?** The dashboard is very clear and very informative. The tendencies are very accesible. **What do you dislike about Brandwatch Consumer Intelligence?** The words for a research need to be very precise to be helpful. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** It helps me anticipating in cases of Mis/Disinformation. Beeing able to have an idea about the extent of an information on social medias permit to calibrate the reaction ### 44. Good product, user friendly once you've put in the time to learn its functions **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2024 **What do you like best about Brandwatch Consumer Intelligence?** Onboarding experience is thorough. Customer support is quick and helpful. **What do you dislike about Brandwatch Consumer Intelligence?** It takes a lot of time to learn how to use the product and it not easy to implement regular use of **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Social listening and brand monitoring. ### 45. Easy to use, and good support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2024 **What do you like best about Brandwatch Consumer Intelligence?** Easy query system makes it simple to get exactly the data I need and I enjoy all the different dashboard features. I had a support inquiry today and they responded incredibly quickly with the correct fix. **What do you dislike about Brandwatch Consumer Intelligence?** Can be frustrating to get filters applied and to get the date range set correctly in certain screen sizes. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** Gives me an easy way to get a bunch of data for one topic without having to deploy a ton of separate individual scrapers. Saves time and has superior query capability to netbase ### 46. A tool for Informed Decision-Making **Rating:** 4.5/5.0 stars **Reviewed by:** Thomas H. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2024 **What do you like best about Brandwatch Consumer Intelligence?** The user interface is intuitive, making it easy for non-technical users to navigate and harness the power of the tool. The real-time data collection and analysis capabilities are great, a comprehensive and up-to-date view of consumer sentiments and trends across various online platforms includding Reddit which is very relevant for our specific market Also the customer support from Brandwatch has been exceptional. The team is responsive, knowledgeable, and committed to ensuring users get the most out of the tool. Any questions or concerns are addressed promptly, contributing to a positive experience. **What do you dislike about Brandwatch Consumer Intelligence?** Getting more help with integration and implementation could be good for smaller teams such as ours. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** These are the problems Brandwatch Consume Intelligence is helping solve: - Keeping track of competitors' activities and understanding their market positioning - Recognizing emerging trends and opportunities - Managing and analyzing the vast amount of social media with ease - Assessing the overall health of the brand without subjectivity ### 47. Is always interesting to hearing updates **Rating:** 4.0/5.0 stars **Reviewed by:** Ana L. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2024 **What do you like best about Brandwatch Consumer Intelligence?** The most useful and I think powerful tool Brandwatch has is Consumer Intelligence. In the specific case of our company, Brandwatch is the data collector and validator of our KPIs after all our campaigns and events. The most useful part of BW platform is the monitoring of diverse sources, including sentiment analysis, audience segmentation, and now with the slow integration of AI. In comparison with other tools in the market, the BW data visualization and dashboards are amazing for quick visualization of the numbers almost in real-time. Nevertheless, customer support is a place where I can go, knowing that the team would do their best and beyond to help us with any questions we might have. **What do you dislike about Brandwatch Consumer Intelligence?** The only downside is that not all of the Social Media can be fully integrated, and for our company, a lot of manual work has to be done on our side to collect all important data from LinkedIn and not TikTok. The same is true for the Logo Recognition tool, where, if your company is not active or is not quoted on blogs, the tool is pretty much useless. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** BW not just the platform, but also the expert hours, has helped the company to increase our KPI reports credibility not just for the excellent reputation of BW but also for advice that has improved our reports. Also, having the option to offer our partners on their KPI report the Word Cloud and so on, gives us extra credibility points with them. ### 48. Powerhouse Market Research tool **Rating:** 4.5/5.0 stars **Reviewed by:** Meghan H. | Senior Technical Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2024 **What do you like best about Brandwatch Consumer Intelligence?** - The ability to search any topic across multiple content sources and then to segment that in a very granular way. - Very customizable and easy to use. - You can take full control of your data and analysis thereof. **What do you dislike about Brandwatch Consumer Intelligence?** The workflow to navigate around Meta's location restriction in queries whilst still needing to filter by location for other content sources can be difficult. A lot of the Meta API restrictions are hard to navigate in any 3rd-party tool. Sentiment can be a little more intuitive, i.e. if there are two sentiment tones in a mention, it'll be great to have the system tag it "Positive for product" and "Negative for customer service" or something like that. Accuracy is hard to achieve. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** - It helps us understand brand sentiment and overall online perception - We can identify trends within our industries - We can understand what specific audiences speak about regarding any given topic ### 49. A classic tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Brandwatch Consumer Intelligence?** I like the ease of navigation, in addition to being one of the most reliable tools for information extraction. **What do you dislike about Brandwatch Consumer Intelligence?** As an opportunity, we see that there is a need to find a way to adapt to the changes implemented by Facebook. Likewise, there is a lack of integration with other platforms like TikTok. **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** - ### 50. You can't monitor the internet and not think about Brandwatch **Rating:** 5.0/5.0 stars **Reviewed by:** Matheus A. | Analist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Brandwatch Consumer Intelligence?** I like the variety of platform visualization, the sheer number of networks we monitor and how far away we can create Dashboards and I love vizia, i love how easy it is to show the mentions on it **What do you dislike about Brandwatch Consumer Intelligence?** I would like Bw to look more at Brazil and the Portuguese language, since my beginning I see some components that do not apply to the Portuguese language or to Brazil **Recommendations to others considering Brandwatch Consumer Intelligence:** Simply the most complete on the market, there is no other like it, it is incredible in any segment **What problems is Brandwatch Consumer Intelligence solving and how is that benefiting you?** I work with bw so I resolve all the social listening issues my clients need, but basically any specific audience question or any author on the internet, whether they are brands and their campaigns or reviews on websites ## Brandwatch Consumer Intelligence Discussions - [Can I use BrandWatch to analyse 1 single tweet?](https://www.g2.com/discussions/can-i-use-brandwatch-to-analyse-1-single-tweet) - 1 comment, 2 upvotes - [Is there any possibility for Brandwatch to gather data from the number of likes?](https://www.g2.com/discussions/is-there-any-possibility-for-brandwatch-to-gather-data-from-the-number-of-likes) - 3 comments, 1 upvote - [When will we have the option to change the color of the graphs?](https://www.g2.com/discussions/when-will-we-have-the-option-to-change-the-color-of-the-graphs) - 1 comment, 1 upvote - [What is the difference between a mention and a query that is referenced in the Brandwatch pricing?](https://www.g2.com/discussions/mention-vs-query) - 4 comments, 1 upvote - [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) - 1 comment - [View Brandwatch Consumer Intelligence pricing details and edition comparison](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-20+15%3A26%3A07+-0500&secure%5Bsession_id%5D=af9b56f4-c544-4dad-a9c4-b27c056c5a90&secure%5Btoken%5D=a03e5f17f2ddc5d69469547cc430bfb8806a951d97cad903f638d642e2c8eb54&format=llm_user) ## Brandwatch Consumer Intelligence Integrations - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Slack](https://www.g2.com/products/slack/reviews) ## Brandwatch Consumer Intelligence Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Media Channels** - Broadcast Media - Print Media - Online Media **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Brand Signals** - Comparison - AI - Brand Health **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Geographic Coverage** - Local Media - National Media - International Media **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Brand Analytics** - Trend Analysis - Tracking **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy ## Top Brandwatch Consumer Intelligence Alternatives - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,629 reviews) - [YouScan](https://www.g2.com/products/youscan/reviews) - 4.7/5.0 (296 reviews) - [Pulsar Platform](https://www.g2.com/products/pulsar-platform/reviews) - 4.3/5.0 (91 reviews)