# Brandwatch Consumer Intelligence vs Lumen by Talkwalker Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brandwatch Consumer Intelligence excels in user satisfaction, boasting a significantly higher overall score compared to Talkwalker by Hootsuite. Users appreciate its ability to **surface and analyze online conversations** effectively, making it a preferred choice for those seeking comprehensive insights.
- **Users say** that Brandwatch's user interface is friendly and intuitive, allowing for easy navigation through features. This is particularly beneficial for those who need to create complex queries, as the platform supports **easy-to-use Boolean operators** for refining data and findings.
- **Reviewers mention** that Talkwalker by Hootsuite offers an extensive feature set that is highly customizable, which can be a strong advantage for users looking for tailored solutions. They highlight its **great coverage across known channels** and the ability to track conversation volume and trends effectively.
- **According to verified reviews** , Talkwalker shines in customer support, with users praising the **fantastic support reps** who assist with any issues. This level of support can be crucial for businesses that require timely assistance and guidance.
- **G2 reviewers note** that while Brandwatch has a robust database and innovative interface, it may not always meet the specific workflow needs of every user, leading to some configuration challenges. This contrasts with Talkwalker, which is often seen as more adaptable to various user requirements.
- **Users highlight** that both platforms provide valuable insights, but Brandwatch's ability to present data in a way that feels **exploratory and engaging** gives it an edge for users who prioritize data visualization and analysis. This makes it a strong contender for enterprises looking for deep analytical capabilities.



---
## Frequently Asked Questions

### What is the difference between Brandwatch Consumer... vs Lumen by Talkwalker?

Brandwatch Consumer Intelligence stands out for its higher G2 rating, larger review volume, and strong ease-of-use sentiment, while Lumen by Talkwalker is favored for its superior support and setup scores.

| [Brandwatch Consumer...](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) | [Lumen by Talkwalker](https://www.g2.com/products/lumen-by-talkwalker/reviews) |
| --- | --- |
| 4.4/5 (728 reviews) | 4.3/5 (137 reviews) |
| Mid-Market | Small-Business |
| 8.0 | 8.4 |
| 8.6 | 9.3 |
| Ease of Use (60 all-time mentions) | Customer Support (2 all-time mentions) |



### How do the pricing models of Brandwatch Consumer... and Lumen by Talkwalker compare?

Brandwatch Consumer Intelligence is perceived as a stronger value by reviewers, with higher satisfaction on price and cost-related dimensions.

- **Brandwatch Consumer Intelligence:** In recent reviews, several users describe it as affordable compared to competitors and note its value for comprehensive features.
- **Lumen by Talkwalker:** Reviewers frequently mention that it is expensive and not ideal for businesses with a small budget.
- **Switching reasons:** Reviewers highlight switching to Brandwatch Consumer Intelligence for its affordability and robust feature set.



### What are the best alternatives to Brandwatch Consumer... and Lumen by Talkwalker?

The best alternatives to Brandwatch Consumer Intelligence and Lumen by Talkwalker are Sprout Social, Meltwater, and YouScan.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Brandwatch Consumer...](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) | 4.4/5 (728 reviews) | Mid-Market | Affordable compared to competitors | Ease of Use (60 all-time mentions) |
| [Lumen by Talkwalker](https://www.g2.com/products/lumen-by-talkwalker/reviews) | 4.3/5 (137 reviews) | Small-Business | Expensive for small budgets | Customer Support (2 all-time mentions) |
| [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5 (6873 reviews) | Small-Business | — | Comprehensive social media management |
| [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5 (2669 reviews) | Mid-Market | — | Media monitoring and analytics |
| [YouScan](https://www.g2.com/products/youscan/reviews) | 4.7/5 (305 reviews) | Small-Business | — | Visual insights and image recognition |



### Which Social Media Listening Tools features should I prioritize when comparing Brandwatch Consumer... and Lumen by Talkwalker?

Buyers comparing Brandwatch Consumer Intelligence and Lumen by Talkwalker should prioritize Sentiment Analysis, Ease of Use, Dashboard Customization, Data Accuracy, and Customer Support.

- **Sentiment Analysis:** Brandwatch Consumer Intelligence (16 all-time mentions), Lumen by Talkwalker (recent reviews highlight sentiment accuracy, especially for Arabic language).
- **Ease of Use:** Brandwatch Consumer Intelligence (60 all-time mentions), Lumen by Talkwalker (recent reviews highlight ease of use and intuitive dashboards).
- **Dashboard Customization:** Brandwatch Consumer Intelligence (24 all-time mentions), Lumen by Talkwalker (recent reviews highlight customizable dashboards and visualizations).
- **Data Accuracy:** Brandwatch Consumer Intelligence (25 all-time mentions), Lumen by Talkwalker (recent reviews mention strong data coverage and accuracy).
- **Customer Support:** Brandwatch Consumer Intelligence (recent reviews cite responsive support), Lumen by Talkwalker (2 all-time mentions, consistently praised in recent reviews).



### What are the pros and cons of Brandwatch Consumer... vs Lumen by Talkwalker?

Brandwatch Consumer Intelligence is strongest for ease of use and dashboard customization, while Lumen by Talkwalker is most praised for customer support and analytics flexibility.

- **Brandwatch Consumer Intelligence strengths:** Ease of use (60 all-time mentions), intuitive interface (29), customizable dashboards (24), trend analysis (22), and actionable insights (20).
- **Brandwatch Consumer Intelligence trade-offs:** Noted learning curve (20), limited features (20), platform limitations (19), and occasional data inaccuracy (16).
- **Lumen by Talkwalker strengths:** Customer support (2 all-time mentions), analytics capabilities, customization, and multi-platform coverage.
- **Lumen by Talkwalker trade-offs:** Platform limitations (2), complexity and difficult setup (1), and occasional data inaccuracy (1).



### Is Brandwatch Consumer... or Lumen by Talkwalker better for small businesses?

Lumen by Talkwalker is better suited for small businesses, as its largest reviewer segment is Small-Business and recent reviews highlight ease of use for smaller teams.

- **Brandwatch Consumer Intelligence:** Largest segment is Mid-Market; reviewers note a learning curve and complexity for new users, which may be challenging for small businesses.
- **Lumen by Talkwalker:** Largest segment is Small-Business; reviewers highlight its ease of use and suitability for smaller teams.



### Which Social Media Listening Tools platform has better integrations?

Brandwatch Consumer Intelligence and Lumen by Talkwalker are at parity for integrations, as neither product has recent reviewer-cited integration data or significant all-time mention counts.

- **Brandwatch Consumer Intelligence:** No recent reviewer-cited integrations or significant all-time mention counts.
- **Lumen by Talkwalker:** No recent reviewer-cited integrations or significant all-time mention counts.



### How do Brandwatch Consumer... and Lumen by Talkwalker compare on customer support?

Lumen by Talkwalker leads on Quality of Support, with a 0.7-point advantage over Brandwatch Consumer Intelligence (9.3 vs 8.6).

- **Brandwatch Consumer Intelligence:** Reviewers frequently describe support as responsive and helpful, with several citing quick help from the support team and positive experiences with customer success managers.
- **Lumen by Talkwalker:** Reviewers consistently praise customer support, highlighting excellent onboarding, responsive account managers, and high satisfaction with support interactions.



### Which is easier to implement, Brandwatch Consumer... or Lumen by Talkwalker?

Lumen by Talkwalker is easier to implement, with a 0.4-point higher Ease of Setup score (8.4 vs 8.0) and a slight edge in Ease of Admin.

- **Brandwatch Consumer Intelligence:** Reviewers note a learning curve and complexity in setup, especially for new users, but also mention that setup becomes easier with experience and support.
- **Lumen by Talkwalker:** Reviewers highlight easy setup, intuitive onboarding, and a user-friendly interface, with several citing smooth implementation experiences.



### Which product has better Sentiment Analysis?

Brandwatch Consumer Intelligence and Lumen by Talkwalker are both strong in Sentiment Analysis, with Brandwatch Consumer Intelligence having more reviewer-cited mentions and Lumen by Talkwalker praised for language-specific accuracy.

- **Brandwatch Consumer Intelligence:** Sentiment Analysis (16 all-time mentions), reviewers note robust sentiment classification but also mention occasional inaccuracies and the need for manual validation.
- **Lumen by Talkwalker:** Recent reviews highlight sentiment analysis accuracy, especially for Arabic language, and strong AI-driven sentiment features.



| | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 728 | 137 | 
| **Largest Market Segment** | Mid-Market (35.3% of reviews) | Small-Business (37.1% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Brandwatch Consumer Intelligence

Pros:
- Ease of Use (50 reviews)
- Helpful (30 reviews)

Cons:
- Limited Features (18 reviews)
- Learning Curve (17 reviews)

### Lumen by Talkwalker

Pros:
- Customer Support (2 reviews)
- Analytics (1 reviews)

Cons:
- Platform Limitations (2 reviews)
- Complex Features (1 reviews)

---
## Ratings Comparison
| Rating | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
  | **Meets Requirements** | 8.4 (592 reviews) | 8.4 (114 reviews) | 
  | **Ease of Use** | 8.2 (597 reviews) | 8.6 (115 reviews) | 
  | **Ease of Setup** | 8.0 (398 reviews) | 8.4 (81 reviews) | 
  | **Ease of Admin** | 8.3 (342 reviews) | 8.5 (77 reviews) | 
  | **Quality of Support** | 8.6 (560 reviews) | 9.3 (110 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (340 reviews) | 8.8 (75 reviews) | 
  | **Product Direction (% positive)** | 9.1 (566 reviews) | 9.0 (105 reviews) | 

---
## Pricing

### Brandwatch Consumer Intelligence

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Lumen by Talkwalker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | N/A | N/A |
| **Lumen by Talkwalker** | N/A | N/A |

#### Additional Functionality

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.2/10 | 294 |
| **Lumen by Talkwalker** | 8.0/10 | 84 |

#### Social Analytics

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Competitor Analysis** | 8.4 (250 reviews) | 8.8 (65 reviews) | 
| **Follower Analysis** | 7.6 (234 reviews) | 8.1 (65 reviews) | 
| **Post Performance** | 7.7 (243 reviews) | 8.2 (68 reviews) | 
| **Paid Campaign Tracking** | 6.7 (159 reviews) | 6.7 (25 reviews) | 
| **Attribution** | 6.8 (175 reviews) | 7.3 (32 reviews) | 
| **Hashtag Analytics** | 8.1 (155 reviews) | Not enough data | 
| **Sentiment Analysis** | 7.2 (171 reviews) | Not enough data | 
| **Lead Attribution** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Report Customizability** | 8.1 (250 reviews) | 8.2 (69 reviews) | 
| **Report Exporting** | 8.0 (251 reviews) | 8.6 (69 reviews) | 
| **Scalability** | 8.2 (230 reviews) | 8.6 (60 reviews) | 
| **White Label** | 7.1 (114 reviews) | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (23 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (23 reviews) | Not enough data | 
| **Decision Making** | 6.4 (23 reviews) | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.2/10 | 148 |
| **Lumen by Talkwalker** | N/A | N/A |

#### Media Channels

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Broadcast Media** | 6.8 (107 reviews) | Not enough data | 
| **Print Media** | 6.5 (105 reviews) | Not enough data | 
| **Online Media** | 8.5 (135 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Local Media** | 7.7 (119 reviews) | Not enough data | 
| **National Media** | 8.1 (124 reviews) | Not enough data | 
| **International Media** | 8.1 (117 reviews) | Not enough data | 

#### Reporting

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Keyword Targeting** | 8.6 (135 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | 8.4 (128 reviews) | Not enough data | 
| **Custom Reports** | 7.9 (124 reviews) | Not enough data | 
| **Dashboards** | 8.9 (137 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.0 (23 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (22 reviews) | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **AI Text Generation** | 7.1 (54 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (56 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Press Release Builder** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Press Monitoring** | Not enough data | Not enough data | 
| **Email Distribution** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Media Monitoring** | Not enough data | Not enough data | 
| **Auto Update** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.7/10 | 125 |
| **Lumen by Talkwalker** | N/A | N/A |

#### Audiences

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Audience Insights** | 8.4 (116 reviews) | Not enough data | 
| **Influencer Identification** | 7.7 (100 reviews) | Not enough data | 
| **Buyer Personas** | 6.8 (82 reviews) | Not enough data | 
| **Segmentation** | 7.7 (97 reviews) | Not enough data | 

#### Data Analysis

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Network Analysis** | 7.8 (90 reviews) | Not enough data | 
| **Dashboards** | 8.9 (118 reviews) | Not enough data | 
| **Visualizations** | 8.7 (112 reviews) | Not enough data | 
| **Advanced Filtering** | 8.7 (113 reviews) | Not enough data | 

#### Administration

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Marketing Integrations** | 7.2 (73 reviews) | Not enough data | 
| **Ad Integrations** | 7.0 (69 reviews) | Not enough data | 
| **Data Exporting** | 8.3 (99 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (10 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 7.5/10 | 427 |
| **Lumen by Talkwalker** | 7.8/10 | 97 |

#### Monitoring & Listening

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Social Measurement** | 8.5 (385 reviews) | 8.4 (85 reviews) | 
| **Influencer Identification** | 7.5 (360 reviews) | 7.5 (84 reviews) | 
| **Brand Monitoring** | 8.6 (218 reviews) | 7.8 (9 reviews) | 
| **Keyword Tracking** | 8.7 (212 reviews) | 9.4 (9 reviews) | 
| **Trend Analysis** | 8.5 (215 reviews) | 7.6 (9 reviews) | 
| **Competitor Analysis** | 8.3 (205 reviews) | 7.7 (8 reviews) | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Impact Measurement** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (52 reviews) | Not enough data | 
| **Cross-system Integration** | 6.3 (55 reviews) | Not enough data | 
| **Adaptive Learning** | 5.8 (52 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (52 reviews) | Not enough data | 
| **Decision Making** | 6.1 (52 reviews) | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Sentiment Analysis** | 7.1 (390 reviews) | 6.5 (87 reviews) | 
| **Social Reporting** | 8.2 (377 reviews) | 8.3 (85 reviews) | 
| **Alerts and Notifications** | 8.0 (184 reviews) | 7.1 (8 reviews) | 
| **Advanced Data Filtering** | 8.2 (201 reviews) | 7.8 (9 reviews) | 

#### Additional Functionality

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Audience Analytics** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audience Engagement** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Content Discovery** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Optical Character Recognition** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Boolean Search** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Social Listening** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 8.0/10 | 110 |
| **Lumen by Talkwalker** | N/A | N/A |

#### Brand Signals

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Comparison** | 8.1 (90 reviews) | Not enough data | 
| **AI** | 7.1 (92 reviews) | Not enough data | 
| **Brand Health** | 8.3 (91 reviews) | Not enough data | 

#### Brand Analytics

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Trend Analysis** | 8.3 (102 reviews) | Not enough data | 
| **Tracking** | 8.2 (98 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brandwatch Consumer Intelligence** | 8.0/10 | 87 |
| **Lumen by Talkwalker** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.3 (8 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Market Insights ** | 8.7 (82 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (74 reviews) | Not enough data | 
| **Lead Analysis ** | 8.0 (71 reviews) | Not enough data | 

#### Lead Management

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Segmentation ** | 8.4 (73 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.6 (62 reviews) | Not enough data | 
| **Account Identification ** | 7.8 (63 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.6 (64 reviews) | Not enough data | 
| **Revenue Planning ** | 7.0 (53 reviews) | Not enough data | 
| **Media Attribution ** | 7.5 (60 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.6 (58 reviews) | Not enough data | 
| **Customization ** | 8.4 (67 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Technographic Data Availability** | 8.9 (11 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Technographic Data Accuracy** | 9.2 (11 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Brandwatch Consumer Intelligence (4):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence)



---
## Reviewer Demographics

### By Company Size

| Segment | Brandwatch Consumer Intelligence | Lumen by Talkwalker | 
|---|---|---|
| **Small-Business** | 30.2% | 37.1% | 
| **Mid-Market** | 35.3% | 36.3% | 
| **Enterprise** | 34.6% | 26.6% | 

### By Industry

#### Brandwatch Consumer Intelligence

- **Marketing and Advertising:** 29.9%
- **Public Relations and Communications:** 8.5%
- **Market Research:** 7.1%
- **Information Technology and Services:** 5.3%
- **Consulting:** 3.2%
- **Pharmaceuticals:** 2.4%
- **Management Consulting:** 2.3%
- **Internet:** 2.3%
- **Higher Education:** 2.2%
- **Online Media:** 2.0%
- **Other:** 34.8%

#### Lumen by Talkwalker

- **Public Relations and Communications:** 22.6%
- **Marketing and Advertising:** 19.4%
- **Market Research:** 7.3%
- **Information Technology and Services:** 4.8%
- **Management Consulting:** 4.8%
- **Financial Services:** 3.2%
- **Telecommunications:** 3.2%
- **Computer Software:** 2.4%
- **Insurance:** 2.4%
- **Entertainment:** 1.6%
- **Other:** 28.2%

---
## Alternatives

### Alternatives to Brandwatch Consumer Intelligence

- [YouScan](https://www.g2.com/products/youscan/reviews) — 4.7/5 stars (307 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2672 reviews)
- [Pulsar Platform](https://www.g2.com/products/pulsar-platform/reviews) — 4.3/5 stars (104 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1344 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (359 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Sprinklr Insights](https://www.g2.com/products/sprinklr-insights/reviews) — 4.3/5 stars (105 reviews)
- [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (217 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7439 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6874 reviews)

### Alternatives to Lumen by Talkwalker

- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6874 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2672 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1223 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (359 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)
- [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (217 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)

---
## Top Discussions

### Brandwatch Consumer Intelligence

- Title: [What is the difference between a mention and a query that is referenced in the Brandwatch pricing?](https://www.g2.com/discussions/mention-vs-query) — 4 comments, 1 upvote
  > **Top comment:** "Hi, here's a quick description of each, which might help clear things up:

A query is a search for something - be it a brand name (Nokia), a competitor..."
- Title: [Is there any possibility for Brandwatch to gather data from the number of likes?](https://www.g2.com/discussions/is-there-any-possibility-for-brandwatch-to-gather-data-from-the-number-of-likes) — 3 comments, 1 upvote
  > **Top comment:** "Yes, I also think so that brandwatch can gather most numbers of likes that can make this more attractive. 
http://thevloggingtech.com/"
- Title: [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) — 2 comments
  > **Top comment:** "Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords."
- Title: [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) — 1 comment
  > **Top comment:** "Brandwatch is a social media monitoring and analytics platform. It provides tools for businesses and organizations to track and analyze their online presence..."
- Title: [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) — 1 comment
  > **Top comment:** "No, but there are some good free features to social media monitoring."

### Lumen by Talkwalker

- Title: [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) — 1 comment
  > **Top comment:** "Social listening and digital reputation monitoring."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-lumen-by-talkwalker)