Brandwatch Consumer Intelligence Reviews & Product Details

Brandwatch has been steadily improving and adding new functionalities over time. It has made notable progress especially in terms of coverage and data collection from new sources, which has meaningfully expanded the range of conversations and platforms we're able to monitor. Overall, the platform has grown in scope and capability, making it a more comprehensive tool for social listening and analytics. Review collected by and hosted on G2.com.

While Brandwatch has continued to grow as a product, the Vizia side of things presents the biggest challenges. I feel this part of the platform has fallen somewhat behind and hasn't been updated at the same pace as other Brandwatch products, leaving it in need of more attention and development to keep up with the rest of the suite. Review collected by and hosted on G2.com.

The AI summaries and insights. Also like the AI query builder, too Review collected by and hosted on G2.com.

I find the account connections frustrating at time. I would prefer us to be able to connect accounts to CI and also access them on Listen. I also would love an option to be able to select accounts for it to pull in Engage data for in CI data so it can cross reference incoming messages + scrape the internet via keyword Review collected by and hosted on G2.com.

What I like most about Brandwatch is that it delivers real-time insights and information about social media accounts, and it can turn huge volumes of consumer data into clear, actionable takeaways. It also makes it easier to understand consumer behaviour and sentiment around an account, so the overall picture is straightforward to interpret. Review collected by and hosted on G2.com.

I dislike the minor glitches that we face overall on a daily basis, like use of commas for numbers instead of points, makin it defficult to understand what the real number is. There have been instances where scheduled posts fails to publish and notify. Another thing would be that while posting some content fails to load because of the size issue whereas if I post the same creative using the platform it accepts the post. Review collected by and hosted on G2.com.

What I like most about Brownwashed Customer Intelligence is that it is a tool that allows you to integrate and connect accounts to expand a conversation and obtain a greater amount of data. Thanks to this, with the programming of queries, I can obtain information on this specific topic and, at the same time, generate reports, create brands, etc., etc. Review collected by and hosted on G2.com.

The duplication of mentions per query when using this platform is a problem: if I use two different queries, it duplicates the mentions for me. I also miss a button to go back. Not having an option to return to steps I had already taken, or if I made a mistake in any step, the application does not allow me to go back to how it was before. That would be very helpful. Review collected by and hosted on G2.com.

There is an AI Assistant that you can ask questions to. The implementation of AI into Brandwatch has been slow and doesn't feel forced or flashy. It's nice to know that AI is an option in Brandwatch, not a requirement. There are also new AI tools for responding to comments with options like, improve writing, make shorter, make longer, and fix grammar and spelling. While I don't rely on these often, this tool can be a life saver when I'm unsure how to respond to a comment or post. Review collected by and hosted on G2.com.

I would love the commenting feature to integrate the templates while you're typing, rather than having to click the drop down and type in/select which template you'd like to use. Review collected by and hosted on G2.com.

What I like best about Brandwatch Consumer Intelligence is how easy it makes understanding consumer conversations and trends in real time. The platform provides detailed insights in a very user-friendly way, making social listening and audience analysis much more efficient. Review collected by and hosted on G2.com.

What I dislike about Brandwatch Consumer Intelligence is that some features can feel slightly complex for first-time users, and the platform can occasionally take time to navigate when working with large amounts of data. Review collected by and hosted on G2.com.

Brandwatch Consumer Intelligence is highly valuable for market research, especially in social listening. It helps us efficiently monitor trending topics, track audience sentiment, and understand real-time conversations around brands and industries. The ability to uncover emerging trends and consumer perceptions supports more informed strategy and content decisions for our clients. Review collected by and hosted on G2.com.

The dashboard interface could use improvement, since some widgets feel fairly basic and not as visually intuitive as they could be. As a result, it can be harder to interpret insights quickly at a glance. Additionally, the emotion/sentiment classification isn’t always accurate and can occasionally be misleading, so I often need to manually validate the results, which adds extra time to my analysis process. Review collected by and hosted on G2.com.

One of my favorite features is the creation of dashboards, which allows us to have a board with the main indicators in real time. Additionally, we can consult it at any time to support decision-making. Review collected by and hosted on G2.com.

Something that could be a significant improvement would be to have more comprehensive metric options. One of our KPIs is views, but Brandwatch only shows impressions, which limits tracking and analysis according to our needs. Review collected by and hosted on G2.com.

This has been really helpful for understanding sentiment around our brands and products. Review collected by and hosted on G2.com.

It can be frustrating when I’m unable to pull complete data from Instagram and LinkedIn, since those are two platforms we rely on a lot. Review collected by and hosted on G2.com.

Speed to extract data and create categories to generate insights Review collected by and hosted on G2.com.

Sometimes widespread Facebook outages occur, and this limits our response time. Review collected by and hosted on G2.com.