Brand24 Reviews & Product Details

The new design of the analytics tab is a solid improvement — it feels more intuitive and helps visualize insights more clearly. We've also noticed better segmentation when managing multiple projects, which is a big plus for our team. The platform remains fast and stable, even when tracking large volumes of data. Review collected by and hosted on G2.com.

It would still be great to have full Spanish support across the dashboards and PDF reports. Also, being able to export a single consolidated PDF that includes all active projects (instead of downloading one by one) would significantly improve efficiency when managing multiple brands. Review collected by and hosted on G2.com.

I like how simple it was to sign up for the free trial and create my first project. You just enter the keywords you want to track, and it starts working right away. The dashboard is clean and easy to read. Review collected by and hosted on G2.com.

It can take a little while for the tool to find and show the first mentions after you set up a project. Also, the analysis section has a lot of data, which could be a bit overwhelming for a beginner. Review collected by and hosted on G2.com.

I like that Brand24 brings online mentions from different sources into one dashboard. The source and sentiment filters make it easier to explore results, and the overview of mentions, estimated reach, and social interactions provides a useful starting point for understanding a brand's online visibility. Review collected by and hosted on G2.com.

Some results are not directly relevant to the brand being monitored. For example, I found social media posts that included the Brand24 hashtag among unrelated hashtags, as well as websites that mentioned the brand's domain without actually discussing the product. This means that some manual review is needed to identify meaningful mentions. I would also like to have more clarity on how to manage or exclude irrelevant results. Review collected by and hosted on G2.com.

AI projects summaries and insights. Also the fact that we can receive them by emails daily or weekly. Many filters for the reviews Review collected by and hosted on G2.com.

- Sources always indicate top platforms which is not necessarily useful since it's always the same 'YouTube, etc.' - Some languages not well supported 'Ukrainian, Taiwanese, Chinese, etc.' don't always show accurately mentions for that languages - The AI assistant sometimes draw conclusions from just one a very few mentions. Some link also sometimes lead nowhere. - Sentiment is sometimes wrong. E.g. if someone says 'I hate that they got me addicted to buying on their website ^^' the AI will categorize it as negative when it's actually not the case. And changing it manually for so many reviews is a good option to offer, but actually not feasible in reality given the volume. - The Trustpilot integration cannot be added separately for each language project. For e.g. using the Trustpilot link with a filter for /fr/ reviews, and adding this to the FR language project in Brand24 actually brings all reviews from Trustpilot in all languages, and in all Brand24 projects. Maybe I set it wrong, but this became spammy. - Linking our own SNS profiles is a bit confusing. Look like you connect one TW Instagram account for example, but this connection is visible across all other language projects. - Presence score is hard to interpret - Keyword limit, a bit, well, restrictive. Review collected by and hosted on G2.com.

I use Brand24 to track mentions of my product, AI-Powered Buy. Setting up a project was simple: I added my brand name and related keywords, and it started pulling mentions from Reddit, news sites, blogs, and social media into one feed. I like that I can filter mentions by source, so I can quickly see where people are talking about my product without searching each platform myself. The sentiment labels also help me spot negative comments early so I can respond. Review collected by and hosted on G2.com.

Trial length: The free trial is short, so it’s hard to see real value for a new brand that doesn’t get many mentions yet. Review collected by and hosted on G2.com.

The data is presented in a very clear and intuitive way, and the dashboard is easy to navigate. This makes it simple to track the progress of our brand’s online visibility, monitor relevant mentions, and keep an eye on our competitors and their performance. Good value for money, especially considering the insights and competitive monitoring capabilities it provides. Review collected by and hosted on G2.com.

One challenge is the limitation on the number of keywords, especially in our case, as our company name is not unique and often appears in unrelated conversations. This makes filtering out irrelevant mentions more difficult. Additionally, when setting up a keyword phrase, adding another word that may appear in different forms or variations is counted as a separate keyword, which can quickly use up the available keyword limit. Review collected by and hosted on G2.com.

I really like how Brand24 brings all brand mentions into one place and makes it easy to quickly understand what people are saying about us online. The real-time monitoring and alerts are especially useful, as they help us react quickly to important comments, discussions, or potential issues.

What impresses me most is how quickly Brand24 picks up on the topics, trends, and activities we are currently working on. Its analysis is often surprisingly relevant to our industry and business context, and the recommendations it provides are practical, accurate, and genuinely useful for our marketing and communication decisions.

I also appreciate the clear dashboards, sentiment analysis, and reporting features, which make it much easier to turn monitoring data into actionable insights.

Another big advantage is the customer support. Our dedicated account manager is extremely helpful, responsive, and proactive. Whenever we have a question or need support, we can count on quick assistance and practical recommendations tailored to our needs. This makes the overall experience with Brand24 even better. Review collected by and hosted on G2.com.

There is very little I dislike about Brand24. If I had to point out one thing, it would be that the amount of data and mentions can sometimes feel overwhelming, especially when monitoring broad topics or popular keywords. It can take some time to fine-tune the filters and settings to get exactly the results you need. However, once the projects are properly configured, the tool works very effectively, and the support from our account manager makes the setup and optimization process much easier. Review collected by and hosted on G2.com.

I like that Brand24 brings online mentions into one dashboard, so I don’t have to search multiple websites and social platforms separately. I can see the original mention, its source, and its sentiment in one place. Checking the source helps me understand where a conversation started, and sentiment gives me a quick initial idea of how people are talking about my brand, even though I still need to check the original mention for context. Having these details together makes monitoring my online presence more convenient. The initial setup was fairly straightforward: creating a project and adding my brand keyword was simple, and the dashboard made it easy to start exploring mentions and analytics. Review collected by and hosted on G2.com.

I noticed some collected mentions that didn’t seem relevant, including an Instagram entry with placeholder-like text and an unusual 1970 timestamp, so I had to check the original mentions to judge how reliable the results were. I treat sentiment levels as a starting point, not a final judgment, and still need to check the original mention for context. The trial limits access to some mentions, which makes it difficult to fully evaluate monitoring coverage. I would have liked clearer guidance from the start on configuring keywords, source coverage, and trial limitations, along with better filtering of irrelevant results and clearer visibility into data coverage. I’d also like to test the data accuracy, monitoring coverage, and advanced features more thoroughly. Review collected by and hosted on G2.com.

We use Brand24 occasionally to keep an eye on mentions of our SaaS comparison site and of the products we list, mostly Japanese-language conversations on X, blogs and news sites. Setup is quick: create a project with a few keywords, choose the sources, and the dashboard is readable at a glance. The sentiment overview and the volume chart are handy for spotting a spike after we publish a comparison article, and the email alerts mean nobody has to sit in the tool every day. For a light, occasional workflow like ours, not having to maintain complicated Boolean queries saves a lot of time. Review collected by and hosted on G2.com.

For occasional use, the pricing feels heavy and the free/basic limits are tight, so we end up checking in only every few weeks rather than keeping it open daily. Japanese-language sentiment detection is decent but not perfect, and short posts or sarcasm are often misread, so we still verify results by hand. Keyword filtering also brings in a fair amount of noise: homepages that repeat the brand name, unrelated news, and retweets. It would help to have better deduplication and a simpler way to save and reuse filter presets. Review collected by and hosted on G2.com.

Brand24 Support is quick to respond and goes above and beyond every time. The platform itself is easy to navigate, and setting up an account is a breeze. The coverage feels in-depth, and the analysis is extremely helpful when I’m trying to make sense of what’s being tracked. On top of that, their monthly reports are extremely helpful as well. Review collected by and hosted on G2.com.

As a start up agency their costs are high when getting started. The cost is justified in what they provide, but it's a bit difficult when you're just starting out. Review collected by and hosted on G2.com.