--- title: Brand24 Reviews meta_title: 'Brand24 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 361 reviews by the users' company size, role or industry to find out how Brand24 works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 361 scale: '5' date_modified: '2026-09-18' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Brand24 Reviews **Vendor:** Brand24 **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.6/5.0 **Total Reviews:** 361 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more. ## Brand24 Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users appreciate the **ease of use** of Brand24, noting its intuitive design and accessibility for all technical levels. (19 reviews) - Users appreciate the **comprehensive platform** of Brand24, finding it user-friendly and effective for tracking online mentions. (14 reviews) - Users value **Brand Monitoring** with Brand24 for its clarity and efficiency in tracking brand mentions and online conversations. (12 reviews) - Users love the **clean and intuitive dashboard** of Brand24, enhancing their real-time mention tracking experience. (11 reviews) - Users highlight the **efficient reporting and monitoring** capabilities of Brand24, significantly saving time and enhancing productivity. (9 reviews) - Users highlight the **intuitive interface** of Brand24, making data visualization and insights effortlessly easy to understand. (9 reviews) - Users love the **real-time mentions tracking** of Brand24, appreciating its intuitive dashboard and accurate sentiment analysis. (9 reviews) - Reporting (9 reviews) - Users praise Brand24 for its **amazing customer service** and user-friendly interface that enhances their experience. (8 reviews) - Dashboard Usability (8 reviews) **What users dislike:** - Users experience **inconsistent filtering** in Brand24, often finding it challenging to manage alert volumes effectively. (8 reviews) - Users find Brand24's **limited features** frustrating, particularly lacking in historical data and customization options for projects. (6 reviews) - Users experience **data inaccuracy** in sentiment analysis, particularly with sarcasm and irrelevant information, causing confusion. (5 reviews) - Users find that Brand24 occasionally includes **irrelevant content** , complicating the clarity of their online monitoring efforts. (5 reviews) - Users experience **slow loading** times, particularly when searching for mentions and setting up projects with Brand24. (5 reviews) - Expensive (4 reviews) - Users express frustration with Brand24's **lack of features** for efficient project setup and historical data analysis. (4 reviews) - Users suggest the need for improvements in **mentions management** , especially regarding usability and keyword exclusions. (4 reviews) - Customization Issues (3 reviews) - Inaccuracy (3 reviews) ## Brand24 Reviews ### 1. Outstanding Experience with brand mentions **Rating:** 4.5/5.0 stars **Reviewed by:** Chanchal M. | Program Manager - Influencer Marketing Research, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** November 24, 2025 **What do you like best about Brand24?** The platform stands out for its ease of use, offering appropriate filters, an AI-powered summary feature, and effective influencer discovery. These aspects make it convenient and efficient to navigate and find relevant information. Also, the chat support is amazing. **What do you dislike about Brand24?** The sentiment section could use improvement, as it is often inaccurate and I frequently have to disregard the data. **What problems is Brand24 solving and how is that benefiting you?** I use this for brand monitoring, tracking organic reach and the number of mentions, as well as discovering influencers. **Official Response from Marlena Stremler:** > Thanks for the feedback! Great to see Brand24 supporting brand monitoring, reach tracking, and influencer discovery. ### 2. Excellent for Tracking Social Mentions, Top Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Brie G. | Customer Support, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 27, 2026 **What do you like best about Brand24?** I enjoy using Brand24 for social mentions to monitor our brand and products being mentioned online. I like the excellent customer service provided so far. The chat feature and the timeliness of the team's replies have been fantastic. **What do you dislike about Brand24?** n/a **What problems is Brand24 solving and how is that benefiting you?** Brand24 helps my team track social mentions and monitor our brand's online presence, keeping us informed about where, how often, and which products are being discussed. ### 3. Easy, Intuitive Reporting with Fast, Helpful Responses **Rating:** 4.5/5.0 stars **Reviewed by:** Ania M. | Self-employed Communications Specialist, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 18, 2026 **What do you like best about Brand24?** I appreciate Brand24 for its easy and intuitive use, the ability to create reports, and the quick responses to the inquiries I send. **What do you dislike about Brand24?** It has happened (rarely) that Brand24 did not capture some mentions from regional media **What problems is Brand24 solving and how is that benefiting you?** Brand24 helps me monitor media and social media, and create reports for my client. ### 4. Social listening has never been easier **Rating:** 5.0/5.0 stars **Reviewed by:** Iwo W. | Creative Content Coordinator, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 11, 2025 **What do you like best about Brand24?** Brand24 is an excellent internet and media monitoring tool — all your brand mentions are in one place! We can quickly analyze customer feedback, respond in real time, and manage our brand’s reputation with ease. Automated reports and AI-powered insights give us everything we need to boost campaign performance and create more customer-focused content. In short, it is an intuitive dashboard, with key data delivered in clear, easy-to-interpret summaries and valuable insights. There is all in one tool, which is very convenient. **What do you dislike about Brand24?** There’s a bit of a learning curve at the beginning, especially when fine-tuning keywords and filters to get the most relevant results. The mobile app covers the basics well, but adding a few more advanced features would make it even more convenient for users on the go. **What problems is Brand24 solving and how is that benefiting you?** Brand24 helps us solve several key challenges related to brand management and online visibility. Before using it, we struggled to keep track of all the places our brand was being mentioned — especially outside of major social platforms. Now, we can monitor mentions across the web in real time, including blogs, forums, news sites, and social media. It also helps us understand public sentiment, spot potential PR issues early, and respond to customer feedback more quickly. The ability to analyze conversations around our competitors is another bonus, helping us stay one step ahead. All of this leads to stronger brand reputation, more informed marketing decisions, and better engagement with our audience. ### 5. Lower Price for The Same Features **Rating:** 5.0/5.0 stars **Reviewed by:** Mark A. | Senior Campaign Manager, Transportation/Trucking/Railroad, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 19, 2019 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brand24?** The layout of the Projects menu is easy to navigate, edit and sort through. **What do you dislike about Brand24?** I only use the Personal Plus subscription, so I know projects are limited but it would be nice to be able to track a few more keywords/brand mentions/hashtags for projects. **Recommendations to others considering Brand24:** Allow for post scheduling on social networks **What problems is Brand24 solving and how is that benefiting you?** Trying to locate all mentions of our brand, SelectBlinds, we've found more hits for our brand mention than the previous platform that we used and they're easier to access and catalog. **Official Response from Eliza Szczerbicka:** > Thank you very much for your reveiew! Much appreciated! Responding to your request - we are enabling our clients to buy additional keywords without plan upgrade. Please contact our support to find out more details :) ### 6. Clear, User-Friendly Platform with Powerful AI Tools **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 02, 2025 **What do you like best about Brand24?** It's clear and easy to use. Everything is laid out simply and there are multiple filtering options to help find the results you're looking for. Their AI tools are great, and a real helping hand with finding and analyzing the data you need. Their support team are also great and it's easy to get in touch with someone. **What do you dislike about Brand24?** The platform itself looks a little dated and feels a bit dull. It can sometimes feel slow when loading or removing specific mentions. **What problems is Brand24 solving and how is that benefiting you?** Finding and joining relevant conversations. Tracking mentions, sentiment, and competitors. **Official Response from Marlena Stremler:** > Thanks for sharing your experience! We’re glad Brand24 helps you track relevant conversations, mentions, and sentiment with ease. ### 7. A powerful assistant for brand public opinion monitoring **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from Chinese using AI. **Reviewed Date:** July 26, 2026 **What do you like best about Brand24?** I like the timeliness, comprehensiveness, and ease of use of Brand24. I also appreciate its wide coverage and quick response capabilities, especially the convenience brought by AI applications. The initial setup process is also very simple. **What do you dislike about Brand24?** I hope it can cover China and regions where Chinese is used. **What problems is Brand24 solving and how is that benefiting you?** I use Brand24 for brand sentiment monitoring and analysis, helping me collect overseas media volume dissemination, positive and negative sentiment. It provides AI Insights and conducts volume analysis across various regions overseas, with wide coverage, timely response, and ease of operation. ### 8. Fantastic Support, Easy-to-Use Interface, and Helpful Brand Mention Filtering **Rating:** 5.0/5.0 stars **Reviewed by:** Mubeen A. | Media buyer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 23, 2026 **What do you like best about Brand24?** Support easy-to-use interface An easy option to filter mentions of the brand reporting **What do you dislike about Brand24?** there's nothing in particular I can think of **What problems is Brand24 solving and how is that benefiting you?** easy social monitoring ### 9. Powerful Internet Scrubbing with Insightful, Easy-to-Use Reports **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 19, 2026 **What do you like best about Brand24?** It's wide internet scrubbing capabilities, ease of use, and its insightful reports. **What do you dislike about Brand24?** The cost linked to more precise scrubbing, narrowing down the search parameters to include only things related to the brand and or products. **What problems is Brand24 solving and how is that benefiting you?** one-stop shop to generate reports on what is happening online ### 10. The best social listening software for us **Rating:** 5.0/5.0 stars **Reviewed by:** Eduardo V. | Marketing Director, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 12, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brand24?** The new design of the analytics tab is a solid improvement — it feels more intuitive and helps visualize insights more clearly. We've also noticed better segmentation when managing multiple projects, which is a big plus for our team. The platform remains fast and stable, even when tracking large volumes of data. **What do you dislike about Brand24?** It would still be great to have full Spanish support across the dashboards and PDF reports. Also, being able to export a single consolidated PDF that includes all active projects (instead of downloading one by one) would significantly improve efficiency when managing multiple brands. **What problems is Brand24 solving and how is that benefiting you?** To track our competitor brands, social media profiles, category and industry news, and trends within our market interests. Our performance in making new conversations has been significantly increasing for our community manager it has been a complete game changer. **Official Response from Alicja Mękarska:** > Thank you, Eduardo, for your feedback! ### 11. Brand24’s Real-Time Monitoring and Practical Sentiment Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 01, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brand24?** As for Brand24 best for its real-time monitoring, I like its sentiment analysis that is especially practical **What do you dislike about Brand24?** In fact, I am satisfied working with Brand24 **What problems is Brand24 solving and how is that benefiting you?** I use Brand24 for educational purposes. ### 12. Simple and Reliable Brand Monitoring Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Saurabh B. | Associate Project Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 13, 2026 **What do you like best about Brand24?** Easy to use and intuitive dashboard, Real-time monitoring and alerts, Comprehensive analytics **What do you dislike about Brand24?** he sentiment analysis isn’t always accurate, especially with sarcasm or mixed emotions. **What problems is Brand24 solving and how is that benefiting you?** Brand24 solves the problem of not knowing where and how your brand is being talked about online by tracking mentions from social media, blogs, forums, and news in one place. ### 13. Paying attention to the public discourse involving our brand **Rating:** 5.0/5.0 stars **Reviewed by:** Peter H. | marketing manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: In-app:** This review was generated through an in-app integration or from one of G2's partnership integrations. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** May 24, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brand24?** The current universe of media involves an ever-increasing number of channels, platforms, and media variety: digital, print, audio, video, and – often – a combination of more than one. Keeping track of potential sources of content is a challenge met either by allocating tedious, time-consuming human hours pouring over the minutiae of detailed channels, or integrating Brand24 in the mix. Fortunately Brand24 ability to save us many hours of work has become a critical component of our reputation management capability, without which we would not be as informed as we now are. **What do you dislike about Brand24?** There is always the possibility that Brand24 could have overlooked a channel or source in the barrier-free realm of social media, but that less of a risk **What problems is Brand24 solving and how is that benefiting you?** Identifying quickly mentions of our brand – both positive and negative **Official Response from Eliza Szczerbicka:** > We're glad to hear that Brand24 has been able to save you time and improve your reputation management capabilities. Thank you for sharing your positive experience! ### 14. Real-Time Mentions Made Effortless with a Clean, Intuitive Dashboard **Rating:** 4.5/5.0 stars **Reviewed by:** Nour K. | AI Evaluator, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** December 16, 2025 **What do you like best about Brand24?** how quickly it shows real-time mentions from both social media and the web in a clean, easy-to-use dashboard. **What do you dislike about Brand24?** No dark mode, which would be a nice addition. **What problems is Brand24 solving and how is that benefiting you?** it solves the problem of tracking online mentions across multiple platforms by putting everything in one dashboard, which saves time and helps me stay aware of brand sentiment in real time. **Official Response from Marlena Stremler:** > Appreciate you sharing your experience! Brand24 helping you monitor real-time mentions in one dashboard is exactly what we aim for. ### 15. Best listening tool i have came across so far **Rating:** 5.0/5.0 stars **Reviewed by:** Umanga S. | Co-founder & Executive Director, Marketing and Advertising, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: In-app:** This review was generated through an in-app integration or from one of G2's partnership integrations. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** May 04, 2017 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brand24?** i have define keywords and it can take Nepali script too. **What do you dislike about Brand24?** Filtering could have been better, especially in Nepali script. **What problems is Brand24 solving and how is that benefiting you?** Tracking the sentiment of brands is invaluable, as it enables effective action when necessary. **Official Response from Marlena Stremler:** > Thanks for the feedback! It’s great to see Brand24 supporting multilingual keyword tracking and helping you monitor brand sentiment effectively. ### 16. Easy to Use with Great Support and Features, but Pricey **Rating:** 3.5/5.0 stars **Reviewed by:** Nolo . | Event organizer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 27, 2026 **What do you like best about Brand24?** Ease of Use, Customer Support, Number of Features **What do you dislike about Brand24?** The price is a bit expensive, and it's growing every year **What problems is Brand24 solving and how is that benefiting you?** I can have a quick and overview of my social listening on my events ### 17. Real-Time Insights That Elevate Brand Management **Rating:** 4.5/5.0 stars **Reviewed by:** charlotte s. | operations assistant, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 05, 2025 **What do you like best about Brand24?** This tool provides real-time insights into online conversations, which has made it much easier for us to manage our brand effectively. **What do you dislike about Brand24?** It takes a bit of time to get used to making the most of it, especially when it comes to using the relevant filters. **What problems is Brand24 solving and how is that benefiting you?** It helped the business track our online presence by monitoring mentions, and giving insights how to best engage in the market **Official Response from Marlena Stremler:** > Thanks for sharing this! Real-time insights and clearer visibility into online conversations are exactly what Brand24 is meant to support when managing and engaging around your brand. ### 18. Great UX, Easy Navigation, and Insightful AI Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 23, 2026 **What do you like best about Brand24?** Great UX, and great consumer support. Easy navigation, insightful AI reporting. **What do you dislike about Brand24?** I can't recall anything. Great tool made in Poland. **What problems is Brand24 solving and how is that benefiting you?** Helping me to monitor web conversations about my Clients. ### 19. Real-Time Insights That Matter **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine R. | UX Writer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** April 22, 2025 **What do you like best about Brand24?** What I like best about Brand24 is how quickly and accurately it provides real-time insights into online conversations. The sentiment analysis and mention tracking help me stay on top of my brand’s reputation, while the clean and intuitive dashboard makes it easy to understand the data and take action when needed. **What do you dislike about Brand24?** There’s nothing I dislike about Brand24. It works exactly as expected and continues to deliver valuable insights without any issues. **What problems is Brand24 solving and how is that benefiting you?** Brand24 helps me monitor online mentions and track brand sentiment across multiple platforms in real time. This allows me to stay informed about what people are saying, respond quickly when needed, and make more informed marketing decisions. It’s especially helpful for managing brand reputation, identifying trends, and discovering potential opportunities for engagement. **Official Response from Marlena Stremler:** > Thank you so much for your positive review! We truly appreciate you taking the time to share your experience — your feedback means a lot to our team and helps us continue to improve. We're glad to hear that Brand24 is delivering value for you. ### 20. cool :) **Rating:** 5.0/5.0 stars **Reviewed by:** Monika C. | consulting, prowadzenie i działania w social media - CEO, Internet, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 16, 2016 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brand24?** super customer service pretty interface good metrics I love the new AI features! They are wonderful they improved overall usage - good for them if you really need a good social listening tool - Brand24 is the one to use **What do you dislike about Brand24?** sometimes monitors a bit of spam I want more metrics **What problems is Brand24 solving and how is that benefiting you?** social selling ### 21. Impeccable platform **Rating:** 5.0/5.0 stars **Reviewed by:** Teodoro G. | Administrador de soluciones digitales, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** March 25, 2025 **What do you like best about Brand24?** The most useful aspect of Brand24 was not only its ability to monitor all mentions and interactions live, but also to interpret them along with AI to understand their true impact. On the other hand, it is also worth highlighting that the assistance from the Brand24 staff is a great advantage, as they provided us with instant solutions and the necessary confidence to get to know the tool in depth. 10/10. **What do you dislike about Brand24?** Probably, the capacity of AI will be updated over time and with it, its ability to interpret long prompts more effectively will increase. **What problems is Brand24 solving and how is that benefiting you?** There is no problem. **Official Response from Marlena Stremler:** > Thank you for your thoughtful review. We are pleased to hear that Brand24 is meeting your expectations and supporting your goals. Your feedback gives us a clearer view of what matters to our users. ### 22. Excellent brand monitoring software at a fair price **Rating:** 5.0/5.0 stars **Reviewed by:** Doug L. | President, Public Relations and Communications, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 14, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brand24?** The software is easy to use, they have decent guides and help docs, and the support is stellar. A very good app for tracking mentions. Lots of filters to hone in on the results that matter. **What do you dislike about Brand24?** I wish there were a "pause account" option. We only use it when a client requires this specific service which is somewhat infrequent, so I wind up cancelling and reopening once or twice per year. Support folks are really good about cancel/reopen assistance, no friction or resistance. **What problems is Brand24 solving and how is that benefiting you?** Keeping an eye on the chatter around a brand, product, person or incident. Specifically, whether that chatter is brand-impacting (meaningful) or just random noise. Picks up multiple sources so the coverage tends to be quite good - sometimes overwhelmingly abundant but filters and the "block source" option take care if that. **Official Response from Alicja Mękarska:** > Thank you so much for your review! I've forwarded this idea to our Product Team 💡 ### 23. From anecdotal to data **Rating:** 5.0/5.0 stars **Reviewed by:** Helen C. | Executive Director, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** April 04, 2025 **What do you like best about Brand24?** We're able to quantify and tailor strategy. **What do you dislike about Brand24?** No issues at this time with reporting or information. **What problems is Brand24 solving and how is that benefiting you?** Aggregating data and providing insights. **Official Response from Marlena Stremler:** > Thank you for sharing your experience with Brand24. We're glad to know our platform is making a difference. Your words mean a lot to our team! ### 24. Good tool for monitoring mentions! **Rating:** 5.0/5.0 stars **Reviewed by:** Lye Siong T. | Founder, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 21, 2024 **What do you like best about Brand24?** This tool provides the necessary configuration to allow you to gather and analyze mentions from the internet. You can filter by date, source, location, and others.

I've also seen the platform is being improved with new features such as advanced analytics. **What do you dislike about Brand24?** Some improvements can be considered to enhance usability:

1) Allow muting of author for Instagram. At the moment, we can only mute the entire site (Instagram.com) which is not practical.

2) Interface can be improved in terms of user-friendliness
a) Create depth or impose different colors for selected mentions.
b) Selected posts (to be deleted) would go missing when another action is carried out such as muting a mention. The selection of mention will need to be performed again.

3a) To lift the current limitation on "Excluded Keywords"
3b) Enhancement of "Excluded Keywords" interface. Currently, the field is a single text field, so viewing of "Excluded Keywords" is difficult.
3c) Improvement on "Excluded Keywords" to allow "GLOBAL" and "KEYWORDS" SPECIFIC. **What problems is Brand24 solving and how is that benefiting you?** It allows us to gather mentions and brainstorm social media content according to trending topics revolving around our keywords. Also, it allows us to analyze negative sentiment promptly. **Official Response from Eliza Szczerbicka:** > Thank you for your detailed feedback! We're glad to hear that you find Brand24 useful for monitoring mentions and analyzing data. We appreciate your suggestions for improvements and will take them into consideration for future updates. ### 25. Must have for brand owners **Rating:** 5.0/5.0 stars **Reviewed by:** Udi N. | Musician, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 02, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brand24?** It's like google trends only a million times better more accurate more friendly and more reliable **What do you dislike about Brand24?** Hmm. Nothing comes to mind. I mean. It's not free but I guess that's alright **What problems is Brand24 solving and how is that benefiting you?** Keeping in touch with all mentions of my brand **Official Response from Eliza Szczerbicka:** > We appreciate your feedback! It's great to hear that Brand24 is helping you stay on top of your brand mentions. ### 26. Brand24 features and functionality are GREAT **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 06, 2024 **What do you like best about Brand24?** We use it to examine our customers NPS based on their social media. Which we can call Social Media Sentiment Score (SNSS). Which when added to traditional survey data, we get a much better view of brand perception. More accurate. Brand24 is outstanding for this. The best actually. This allows us to create successful brand campaigns that allow our customers to both increase NPS as well as their positive brand perception. It is easy to use, the data is an invaluable tool to helping our customer base. **What do you dislike about Brand24?** We use this extensively, and any issues it may have had are already resolved. Brand24 listens to client feedback positively, which is refreshing in this day and age. **What problems is Brand24 solving and how is that benefiting you?** Brand24 allows us to bridge the gap between NPS surveys done by our customers, and the sentiment that exists within social media. That gap can make all the difference in the world when designing a brand campaign to increase NPS and increase brand perception. **Official Response from Eliza Szczerbicka:** > Thank you for your positive feedback! We're thrilled to hear that Brand24 has been such a valuable tool for examining your customers' NPS based on social media sentiment. We're glad to know that our platform has helped you create successful brand campaigns and resolve any issues you may have encountered. We appreciate your support and look forward to continuing to meet your needs. ### 27. Cost-efficient social and media monitoring **Rating:** 5.0/5.0 stars **Reviewed by:** Shieryl Lyn M. | Head / OIC - Marketing, Public Relations and Corporate Communications, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: In-app:** This review was generated through an in-app integration or from one of G2's partnership integrations. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** May 23, 2024 **What do you like best about Brand24?** Definitely it's cost-efficiency! There are a number of media monitoring agencies out there that charge for hefty prices for the same services (and more!) that you can get with Brand24, all you have to do is learn how to navigate this social listening tool and make it work for you and to your brand's advantage. **What do you dislike about Brand24?** Probably the limited number of projects one can make or monitor. It would help if it could be more so a brand can monitor as many of its industry competitors. **What problems is Brand24 solving and how is that benefiting you?** Definitely it answers for me my brand's relevance to the market online in real time. **Official Response from Eliza Szczerbicka:** > It's great to hear that Brand24 is helping you stay relevant in the online market in real time. We're committed to providing valuable insights for your brand's advantage. ### 28. The tool has a few things to upgrade, but it's the best one in the market. **Rating:** 4.0/5.0 stars **Reviewed by:** Anabella S. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 14, 2024 **What do you like best about Brand24?** Brand24 helps us optimize our time spent with social listening. We don't have to collect mentions manually anymore. It also helps with organization. It has some pretty cool features for filtering and configuring the projects so the mentions collected will be the most accurate possible. It is easy to implement integrations and the customer support hasn't let me down yet. **What do you dislike about Brand24?** It stores collected mentions for only about a year, so if you aim to save historical data, Brand24 is not it. **What problems is Brand24 solving and how is that benefiting you?** Brand24 is helping us understand how our own brand is performing online in terms of brand recognition in comparison to our competitors. **Official Response from Eliza Szczerbicka:** > Thank you for sharing your positive experience with Brand24. We're pleased to hear that our tool has helped you save time and improve accuracy in social listening. ### 29. Accurate Share of Voice Measurement **Rating:** 4.5/5.0 stars **Reviewed by:** Viktoriia S. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** December 12, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brand24?** Brand24 has proven to be an exceptional tool for precise keyword tracking, providing highly accurate mentions relevant to my specified keywords. Its standout feature is the ability to exclude specific keywords, ensuring focused and relevant results. Additionally, the capability to filter channels and collected mentions by keywords offers great flexibility and control over the data.

One of the most commendable aspects of Brand24 is its robust functionality for measuring Share of Voice. This feature has been instrumental in evaluating our brand's presence and impact within the industry landscape. **What do you dislike about Brand24?** However, there are a few drawbacks worth noting. Occasionally, when deleting mentions, the software takes some time to update and provide an accurate count of mentions. Furthermore, there have been instances where the software's performance has been a bit sluggish. **What problems is Brand24 solving and how is that benefiting you?** Overall, Brand24 stands out as a powerful tool for accurate keyword tracking and Share of Voice analysis. Despite a few minor issues, its functionalities greatly benefit businesses seeking precise insights into their online presence and brand visibility. **Official Response from Eliza Szczerbicka:** > Thank you for sharing your experience with Brand24. We're pleased to hear that our tool has been effective in evaluating your brand's presence and impact within the industry landscape. We appreciate your feedback regarding the occasional sluggish performance, and we are continuously working to improve our software to provide a seamless user experience. ### 30. Quite useful to monitor mentions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 23, 2024 **What do you like best about Brand24?** Gives a nice idea about the voice of your audience and their sentiments linked to the brand. **What do you dislike about Brand24?** Influencers section can be improved a bit. **What problems is Brand24 solving and how is that benefiting you?** It's helping me understand the audience of my agency clients and monitor their social mentions. ### 31. Intuitive platform with real-time data tracking! **Rating:** 5.0/5.0 stars **Reviewed by:** Pooja J. | Marketing & Business Associate, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** January 11, 2024 **What do you like best about Brand24?** Brand24's user-friendly interface stands out as one of its major strengths. Navigating through the platform is intuitive, making it easy for users to set up and customize their monitoring preferences. The real-time tracking feature is impressive, providing up-to-the-minute insights into social media mentions and discussions.The sentiment analysis feature is another highlight. Brand24 accurately gauges the sentiment behind mentions, helping users understand the overall tone of conversations related to their brand. **What do you dislike about Brand24?** Not many dislikes, just a suggestion - they could offer discounts more often! **What problems is Brand24 solving and how is that benefiting you?** Measuring the effectiveness of marketing campaigns across various channels is a common challenge. Brand24 allows us to monitor the impact of marketing campaigns in real-time, providing insights into audience reactions and engagement. This data helps in refining and optimizing future campaigns. **Official Response from Eliza Szczerbicka:** > It's great to hear that Brand24 is helping you measure the effectiveness of your marketing campaigns and providing valuable insights for refining and optimizing future strategies. ### 32. Brand and competitor pulse **Rating:** 5.0/5.0 stars **Reviewed by:** Barbara D. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** December 14, 2023 **What do you like best about Brand24?** - Slack integration that helps us keep an eye on every mention of our product / brand - Easy setup - you learn the rules once and then you can easily play with what you want to track - Spotting the untagged mentions that we wouldn't know about without Brand24 - Brand24 team :) **What do you dislike about Brand24?** Nothing to dislike. Only ideas what else can be build next :) **What problems is Brand24 solving and how is that benefiting you?** Firstly, we wanted to know whenever somebody mentioned our company or product. Secondly, we needed a solution to keep track of what our competitors are up to. The biggest benefit is that we now have access to both: brand/product mentions and competitor news in real time. Plus, we can look at historical mentions and get a glimpse of how we're doing in terms of online presence vs competitors. **Official Response from Eliza Szczerbicka:** > Thank you for sharing your positive feedback! We're glad to hear that you have not encountered any dislikes with Brand24. We appreciate your ideas for future improvements and will certainly take them into consideration. ### 33. Brand24 Review! **Rating:** 4.5/5.0 stars **Reviewed by:** Anna B. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** November 21, 2023 ### 34. Great experience overall **Rating:** 5.0/5.0 stars **Reviewed by:** Tobias A. | Growth Analyst, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 11, 2024 **What do you like best about Brand24?** Amazing customer service attention throughout my experience using this platform. Instructions are clear within the platform and its easy to set up and use. **What do you dislike about Brand24?** Nothing really, I've had a great experience. **What problems is Brand24 solving and how is that benefiting you?** Understanding how is our brand awareness evolving through time in social media mentions. **Official Response from Eliza Szczerbicka:** > Thank you for your positive feedback! We're glad to hear that you had a great experience using Brand24. ### 35. Easy to use and extremely helpful **Rating:** 4.5/5.0 stars **Reviewed by:** Saanvi S. | Digital Marketing, Information Technology and Services, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** December 12, 2023 **What do you like best about Brand24?** What I appreciate most about Brand24 is data exporting. This feature enables me to create highly polished reports for meetings. The detailed reports offer a comprehensive overview of our online presence, tracking key metrics such as brand mentions, social media reach, and sentiment trends. The customer support from Brand24 deserves special commendation. The team is responsive, knowledgeable, and genuinely invested in ensuring their users get the most out of the platform. Any queries or concerns are addressed promptly, contributing to a positive overall experience. **What do you dislike about Brand24?** Figuring out what to do with the data takes a bit of time. **What problems is Brand24 solving and how is that benefiting you?** The competitive analysis tools have allowed us to benchmark our performance against industry peers. This has been instrumental in identifying opportunities for improvement and staying one step ahead of the competition. **Official Response from Eliza Szczerbicka:** > Thank you for highlighting the value of our data exporting feature and the quality of our customer support. We understand that utilizing the data may take time, but our team is always there for you to provide responsive and knowledgeable customer support to ensure you get the most out of our platform. Your input is greatly appreciated. ### 36. So easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Shay T. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a review partner **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 19, 2024 **What do you like best about Brand24?** Brand24 is incredibly user friendly and not over complicated. It was also very easy to get up and running and add users from my team. There's a wide variety of sources available to track brand mentions and the projects feature helps keep us organized with tracking multiple keywords. **What do you dislike about Brand24?** It would be great if there were exporting capabilities to have a spreadsheet of multiple brand mentions. Also, a Threads integration would be helpful as an additional source! **What problems is Brand24 solving and how is that benefiting you?** Brand24 gives my team an easy way to source new influencers for our affiliate program and find creators who genuinely love our brand. We also use it to source spark ads for TikTok. **Official Response from Eliza Szczerbicka:** > Thank you for sharing your positive experience with Brand24! We're thrilled to hear that you find it easy to use and that it helps your team track brand mentions and stay organized. It's fantastic to hear how Brand24 is benefiting your team in sourcing influencers and creators. ### 37. Easy Access to Information **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea N. | Senior Vice President of Marketing and Public Relations, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 18, 2024 **What do you like best about Brand24?** It's easy to use and the email updates help to keep users up to date on what's going on in their industry or with their business. It brings outside voices to one location. **What do you dislike about Brand24?** I have nothing negative to say about Brand24. I am with a smaller organization (less than 20 employees), so there isn't as big of a need to get our arms around all the chatter around our brand but can see the potential with large organizations. **What problems is Brand24 solving and how is that benefiting you?** Brand24 made sure I could identify both the positive and negative chatter in the market and to gain a real-time understanding of how the brand was received in the community. **Official Response from Eliza Szczerbicka:** > We appreciate your feedback and are thrilled to hear that Brand24 has helped you gain a real-time understanding of your brand's reception in the community. ### 38. Time saving! **Rating:** 4.0/5.0 stars **Reviewed by:** kathleen b. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** December 12, 2023 **What do you like best about Brand24?** Brand24 has saved me time when running social media campaigns, not only because I no longer need to count the reach of each post, but also when it comes to reports. I love the breakdown of stats as well as being able to easily personalize a report and what you want to be shown in it. **What do you dislike about Brand24?** That it can't count the reach and engagement for stories and reels. **What problems is Brand24 solving and how is that benefiting you?** The vast amount of content that is posted during a campaign, and one that is run over 6 months. It is impossible to count and analyze all that info - but Brand24 does just that. It is also super easy to use and reports can be personalized which saves me money and time from briefing a designer. **Official Response from Eliza Szczerbicka:** > Thank you for sharing your positive experience with Brand24! We're glad to hear that our tool has saved you time and provided valuable insights for your social media campaigns. ### 39. Best tool for mentions monitoring and gathering insights **Rating:** 5.0/5.0 stars **Reviewed by:** Kajetan W. | Head of Demand Generation, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 19, 2024 **What do you like best about Brand24?** It's like 10 tools in 1, and helps me with: - competitors monitoring - brand awareness monitoring - gathering customers' insights and needs - finding influencers - finding opportunities for backlinks - staying up to date with recent events in my sector. And it has an awesome and helpful team:) **What do you dislike about Brand24?** Nothing to dislike. The tool could communicate its limits and sources more clearly. Otherwise, it's perfect. **What problems is Brand24 solving and how is that benefiting you?** - competitors monitoring - brand awareness monitoring - gathering customers' insights and needs - finding influencers - finding opportunities for backlinks - staying up to date with recent events in my sector. **Official Response from Eliza Szczerbicka:** > We're thrilled to hear that Brand24 has been such a valuable all-in-one tool for you, helping with competitors monitoring, brand awareness, customer insights, influencer identification, backlink opportunities, and staying updated on sector events. Thank you for sharing your experience. ### 40. Great Platform for Those in PR + Marketing! **Rating:** 5.0/5.0 stars **Reviewed by:** Shawnna E. | Marketing Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 18, 2024 **What do you like best about Brand24?** I love the AI Insights on Brand 24! This is great with helping us understand the landscape and get valuable feedback. The client success team is also really great at answering any questions I may have. The platform is also super easy to use + learn! **What do you dislike about Brand24?** So far, no downsides! I have enjoyed using the platform and have learned a lot about my brand. **What problems is Brand24 solving and how is that benefiting you?** Brand 24 allows us to see who is talking about our brand, from both a media and social perspective. For customer service, it allows us to contact those customers and provide great service. **Official Response from Eliza Szczerbicka:** > We're thrilled to hear that you're enjoying the AI Insights and finding them valuable for understanding the landscape and gathering feedback. Our client success team is dedicated to providing excellent support, and we're glad to hear they've been helpful for you. We're also pleased that you find Brand24 easy to use and learn. Thank you for sharing your positive experience! ### 41. Using Brand24 has helped us improve our KPI tracking and social listening **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 06, 2024 **What do you like best about Brand24?** The reporting has been our most used feature because we mainly use it to track our KPIs. We also review our mentions weekly to see who is talking about our brand, what they are saying, and if they could potentially become an affiliate or practitioner with our company. It is really easy to use and was easy to set up with a bit of help from our representative. **What do you dislike about Brand24?** There isn't anything we have found that we dislike so far! We are not heavy users of the app, but it works for what our needs are at this time. **What problems is Brand24 solving and how is that benefiting you?** It is helping us find people and blogs talking about our brand online, as well as helping us track some of our KPIs related to marketing. **Official Response from Eliza Szczerbicka:** > We're thrilled to hear that Brand24 has been instrumental in improving your KPI tracking and social listening. We're glad to hear that the setup process was smooth with the assistance of our representative. Thank you! ### 42. Best media monitoring tool I've ever used! **Rating:** 5.0/5.0 stars **Reviewed by:** Anna R. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** December 08, 2023 **What do you like best about Brand24?** As an account manager in a marketing agency, I use Brand24 for multiple purposes. One of them, and the most important one is researching online mentions about my Clients. Knowing what people think and write about my clients helps me take care of their image and reputation. Brand24 delivers mentions fast and precisely, letting me to react before its too late, when a negative review comes up. I love their sentiment analysis for this purpose! I also use Brand24 to search for insights. I track different topics related to my campaigns, to find what issues people are facing and learning what are the best ways of communication to reach them with product we are currently promoting - which features and benefits may be important for them, what are they looking for. After gathering insights, as soon as the campaign starts, I track hashtags related to it to measure reach, awareness and volume. I sometimes use the report feature, but I love scrolling through the tool myself to find interesting data. I really appreciate that Brand24 is constantly developing, coming up with new features. The Customer Success team is always there to help me, when I am in need. **What do you dislike about Brand24?** I might be biased, but there are no such things! ;) **What problems is Brand24 solving and how is that benefiting you?** Mostly helps me take care of my Clients' reputation online. It finds negative mentions fast so I can respond and take care of it before anyone else does - it wouldn't be possible to do manually. Also, helps me find insights to create better ideas for my Clients' campaigns - also I wouldn't do it as thoroughly manually. Finally, Brand24 has a lot of analytics that help me measure the results of campaign that we run and makes it easy to report. **Official Response from Eliza Szczerbicka:** > Thank you so much for your amazing review! We're thrilled to hear that Brand24 has been the best media monitoring tool you've ever used. We're glad that our sentiment analysis feature has been helpful in managing your clients' image and reputation. We appreciate your kind words about our constantly developing platform and our Customer Success team. We're always here to help you whenever you need it. Thank you for your support and we look forward to continuing to provide you with the best media monitoring experience! ### 43. Great Social Listening Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 21, 2024 **What do you like best about Brand24?** Thoughtful and easy to use UI. Helpful insights about brand and topics brand would be interested in. Affordable entry point to social listening tools. Great non-profit discount. Easy to use reporting and regular auto-reports. Active customer support line ready to assist even with small accounts **What do you dislike about Brand24?** Not a lot of historical data available if that's something your business needs. Definitely not a messaging tool and visiting posts could be better integrated to website (would be nice to look at all of a social post, like tiktok videos without having to open in new tab) **What problems is Brand24 solving and how is that benefiting you?** Learning what topics are important to our audience and how they feel about recent news related to those topics. Finding competitors and collaborators for social media. Saving a lot of time with social media strategy. **Official Response from Eliza Szczerbicka:** > Thank you for sharing your positive experience with Brand24! We're happy to hear that our tool has been beneficial for your social media strategy and that you've found value in our affordable pricing and active customer support. ### 44. Elevating CallPage's Online Presence with Brand24 **Rating:** 5.0/5.0 stars **Reviewed by:** Agnieszka W. | Marketing Specialist, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** December 12, 2023 **What do you like best about Brand24?** One standout feature is the real-time social media monitoring, allowing us to stay on top of conversations surrounding Callpage. The sentiment analysis is particularly useful in gauging public perception, and the customizable alerts ensure that I never miss an important mention. Another aspect that sets Brand24 apart is its robust analytics and reporting capabilities. The detailed reports provide a wealth of information, helping us track the effectiveness of our campaigns, identify key influencers, and understand our audience better. The customizable reporting options allow us to tailor the reports to fit the specific needs of our team and stakeholders. **What do you dislike about Brand24?** I've been using Brand24 for a while now, and I must say it has greatly exceeded my expectations. **What problems is Brand24 solving and how is that benefiting you?** Brand24 is offering in-depth data on brand mentions, reach, and engagement. This has been instrumental in shaping our social media strategy and understanding our audience better. **Official Response from Eliza Szczerbicka:** > Thank you for sharing your positive experience with Brand24! We're glad to hear that our real-time social media monitoring and customizable reporting options are meeting your needs. It's fantastic to hear that our detailed reports are providing valuable information for your team and stakeholders. ### 45. Helpful support from company staff **Rating:** 5.0/5.0 stars **Reviewed by:** Anh D. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 18, 2024 **What do you like best about Brand24?** I was surprised by the enthusiastic help from the staff, they helped me solve a lot of problems on my university assignment **What do you dislike about Brand24?** I think the layout and instructions could be clearer and easier to use **What problems is Brand24 solving and how is that benefiting you?** I researched Ronaldo and Messi's toxic debate on Facebook in Vietnam and Brand24 helped me to look for data and analyze hidden patterns **Official Response from Eliza Szczerbicka:** > We're glad to hear that our team was able to provide you with helpful support for your university assignment. We appreciate your feedback! ### 46. A robust platform that collects most mentions across the internet **Rating:** 4.5/5.0 stars **Reviewed by:** Kate S. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 19, 2024 **What do you like best about Brand24?** It's fairly user-friendly once you get a tutorial. I love that it categorizes all mentions as positive and negative if it can be determined. Also, it estimates the advertising value which is super great for impact reports. Customer service really fast as well. **What do you dislike about Brand24?** It's not cheap. Every keyword is an additional $7/month, so that's the only downfall there. **What problems is Brand24 solving and how is that benefiting you?** We had no way of tracking everyone who mentions us and our platform. This solves that. **Official Response from Eliza Szczerbicka:** > Thank you for sharing your positive experience with Brand24. We're pleased to hear that our platform helps you track mentions and provides fast customer service. ### 47. You get out what you put in **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** December 19, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Brand24?** I love that you can build a view of your share of voice among your competitors and analyze where and how you're all being talked about online. There are also some interesting new AI-powered features to help you observe conversations happening surrounding your brand. I will say the customer support is also excellent. **What do you dislike about Brand24?** I would love to see more features added to make the analysis simpler across multiple projects/competitors. The sentiment analysis could definitely be improved as we get a lot of "false negatives", where the algorithm misinterprets emphasis, attitude, or colloquial language negatively. **What problems is Brand24 solving and how is that benefiting you?** Brand24 is helping us measure our share of voice and competitor analysis. **Official Response from Eliza Szczerbicka:** > Thank you for sharing your positive experience with Brand24! We're glad to hear that you find the share of voice and competitor analysis valuable. ### 48. Must have tool for marketing teams **Rating:** 5.0/5.0 stars **Reviewed by:** Sebastian P. | sebastian.pietak@calamari.io, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** January 08, 2024 **What do you like best about Brand24?** I’m confident that top-notch product specialists can genuinely enhance their products by heeding their clients’ opinions. Brand24 affords me this chance by overseeing customer feedback on our product throughout the entire internet. **What do you dislike about Brand24?** I still have a sense that I need to delve deeper into this tool, but up to this point, it meets all my expectations. **What problems is Brand24 solving and how is that benefiting you?** Besides collecting customer feedback, I particularly appreciate the ease of generating a monthly report with just a few clicks. **Official Response from Eliza Szczerbicka:** > Thank you for your feedback! We're glad to hear that Brand24 is meeting your expectations and providing valuable insights for your team. ### 49. Smart social media monitoring for your feeds! **Rating:** 5.0/5.0 stars **Reviewed by:** Roxana M. | Head of Markeitng, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** December 19, 2023 **What do you like best about Brand24?** As a marketer, staying on top of online conversations and brand mentions is crucial, and Brand24 has proven to be an invaluable tool for this purpose. I also love the real-time monitoring and great customer success. **What do you dislike about Brand24?** There's nothing I can think of right now. **What problems is Brand24 solving and how is that benefiting you?** It offers a robust set of features, reliable real-time monitoring, insightful analytics, and excellent customer support. If you're serious about monitoring your brand's online presence and staying ahead of the social media conversation, I highly recommend giving Brand24 a try. **Official Response from Eliza Szczerbicka:** > We appreciate your recommendation and are delighted to hear that Brand24 is helping you stay ahead of the social media conversation. Thank you for choosing Brand24 for your social media monitoring needs! ### 50. Great way to monitor your "Social Networks scores" **Rating:** 5.0/5.0 stars **Reviewed by:** Alvaro C. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 18, 2024 **What do you like best about Brand24?** Is the best way we found to monitor what is happening around the world regarding our brand. Is Great and very easy to use and set up. **What do you dislike about Brand24?** Could be cheaper. It may be good to have an automated way to respond people on the social networks **What problems is Brand24 solving and how is that benefiting you?** We have too much people talking about us in Twitter and other social networks, was impossible to be up to date before brand24. **Official Response from Eliza Szczerbicka:** > We're glad to hear that Brand24 has been a great tool for monitoring your brand's online presence and that it's easy to use. We appreciate your feedback about the pricing and the suggestion for an automated response feature. We'll definitely take that into consideration for future improvements. ## Brand24 Discussions - [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) - 1 comment, 1 upvote - [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) - 1 comment, 1 upvote - [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) - 1 comment, 1 upvote - [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) - 1 comment, 1 upvote - [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) - 1 comment, 1 upvote - [View Brand24 pricing details and edition comparison](https://www.g2.com/products/brand24/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-09-18+04%3A08%3A48+-0500&secure%5Bsession_id%5D=f1e1369e-7afd-41dc-b696-42d7d0d0a04d&secure%5Btoken%5D=fbf949b244164f77a72d8e9d71e10c87eed8da3aa512d6b0928422cf6237551c&format=llm_user) ## Brand24 Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Attribution - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Media Channels** - Online Media **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis - Social Media Monitoring - Competitor Monitoring - Hashtag Tracking - Engagement Tracking - Activity Tracking - Influencer Tracking - Impact Measurement **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integration - Social Media Integration **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label - Customizable Reports **Geographic Coverage** - Local Media - National Media - International Media **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Additional Functionality** - Negative Feedback Management - Dashboard - Audience Analytics - Multi-Account Management - API - Collaboration Tools - AI Copilot - Data Import/Export - Data Visualization - Audience Engagement - Content Publishing Options - Content Discovery - Generative AI - Performance Metrics - Natural Language Processing - Optical Character Recognition - Campaign Analytics - Multi-Language - Multi-Channel Data Collection - Reporting/Analytics - Audience Targeting - Commenting/Notes - Approval Process Control - Content Library - Reporting & Statistics - Social Promotion - Real-Time Analytics - Customer Engagement - Automated Publishing - Benchmarking - Boolean Search - Tagging - Visual Analytics - Access Controls/Permissions - Reputation Management - Social Listening - Social Advertising - Customizable Reports - Campaign Management - Content Management - Workflow Management **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Social Media Integration **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API **Generative AI** - AI Text Summarization - Generative AI **Additional Functionality** - Multi-Channel Marketing - Approval Process Control - Reporting & Statistics - Data Visualization - Real-Time Data - Content Library - Press Release Builder - API - Monitoring - Multi-Channel Distribution - Data Import/Export - Press Monitoring - Email Distribution - Social Media Monitoring - Search/Filter - Media Monitoring - Auto Update - AI Copilot ## Top Brand24 Alternatives - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,642 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (709 reviews) - [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) - 4.9/5.0 (110 reviews)