BLASTmedia Reviews & Product Details

BLASTmedia Overview

What is BLASTmedia?

Established in 2005, BLASTmedia is the only PR agency in the US dedicated to B2B SaaS, representing companies in all growth stages — from startup to publicly traded. BLASTmedia understands the unique challenges associated with scaling a SaaS business and uses media coverage and thought leadership campaigns to impact four primary pillars: investors, employees, partners, and customers.

BLASTmedia Details
Website
Product Description

Established in 2005, BLASTmedia is the only PR agency in the US dedicated to B2B SaaS. BLASTmedia understands the unique challenges associated with scaling a SaaS business and uses media coverage and thought leadership campaigns to impact four primary pillars: investors, employees, partners, and customers.


Seller Details
Seller
BLASTmedia
Company Website
Year Founded
2005
HQ Location
Fishers, IN
LinkedIn® Page
www.linkedin.com
39 employees on LinkedIn®

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BLASTmedia Reviews

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Director, Content Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:

Our partners at BLASTmedia have been essential to helping us grow our share of voice in our market and manage media relations for our high-growth organization. Review collected by and hosted on G2.com.

What do you like best?

I love that BLAST is a women-led organization, with a talented and attentive team who puts their clients first. I've worked with the BLAST team at my last 3 companies and my experience has been largely positive across the board. Review collected by and hosted on G2.com.

What do you dislike?

I really have nothing to add as a dislike. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

I highly recommend BLAST as an agency with deep expertise in B2B SaaS (and related) businesses. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

As our company and industry grows at a rapid pace, there is a lot to juggle from a media and communications perspective. Having BLAST as part of our extended team helps us not only secure more media coverage and expand our thought leadership footprint, but to manage the high volume of incoming and outgoing communications we have to manage. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:

BLASTmedia helped increase my company's media footprint in both trade and national publications as well as become more aggressive from a PR standpoint. Before, our approach to PR took a backseat to everything we did. But now, with the support of BLASTmedia, we're able to go after opportunities we never had the bandwidth to support as well as develop a full PR strategy. Review collected by and hosted on G2.com.

What do you like best?

The level of support and the comprehensive and regular reporting and analytics reports we get from BLAST. The team we work with at BLAST is truly like an extension of our internal team. Review collected by and hosted on G2.com.

What do you dislike?

We've had an amazing experience with BLAST media and have no complaints whatsoever. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

With BLAST we're able to be more strategic about how we use PR. Instead of just releasing press releases every so often, we worked with BLAST to develop a comprehensive plan that enables us to garner more media attention than ever before. We're still in the beginning stages of our relationship with BLAST, but are looking forward to continued success! Review collected by and hosted on G2.com.

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Founder and Editor-in-Chief
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:

Blast has helped us with basic PR (awareness, press releases, gaining media coverage, and thought leadership) for about 6 months. This has included several press releases and news events. Review collected by and hosted on G2.com.

What do you like best?

Strategic insights, tactical execution skills, organized, fun to work with. Has generated a series of high-quality PR hits and thought leadership placements. Good writers. Very good value compared with bigger coastal PR firms. Review collected by and hosted on G2.com.

What do you dislike?

Lacks some of the cachet of big West coast tech PR firms. Not quite as fluent with the technical aspects of our product as I might like. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Solving: Lack of awareness, lack of consistency in media coverage, lack of backlinks to our site

Benefits: Coverage, awareness, increased website traffic, news and thought leadership assets that our sales team can use Review collected by and hosted on G2.com.

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VP of Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:

BLASTmedia is our agency of record. They've helped us with product announcements, fundraising announcements, and general media coverage for the past year. Review collected by and hosted on G2.com.

What do you like best?

They're extremely pragmatic. They don't deal with fluff and vanity metrics. They're laser focused on how they can drive value, which is fantastic. Review collected by and hosted on G2.com.

What do you dislike?

They don't have any downsides that aren't present with any other media agency. Sometimes they'll over index on reporting domain level metrics instead of the particular URL or section. For example, bizjournals.com is always reported at the parent domain, not our region's subdomain, which is much much smaller. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

We are able to get coverage for our messaging in trade publications that matter to our buyers. We've also been able to drive links back to our site, which helps move the ball forward in organic search. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

BLASTmedia is our PR agency. They prepare, execute, manage, and report on our annual media strategy. Review collected by and hosted on G2.com.

What do you like best?

I appreciate how easy they are to work with. The team dedicated to our account quickly got up to speed on who we are as a company, our goals, and the key messages we want to deliver across top tier and vertical market publications. Our lead PR manager keeps us informed and on track to meet our quarterly goals. Everyone I've interacted with at BLASTmedia is dialed in to media trends and contextualizes our company message within the overall landscape. Review collected by and hosted on G2.com.

What do you dislike?

I haven’t come up against any issues that weren't immediately remedied. The BLASTmedia team is very open to feedback and has always responded immediately with compassion and solutions to any concerns that have come up for me. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

In working with BLASTmedia, we’ve advanced our goal to become a recognized, sought-after expert on of-the-moment topics in our field. Over the course of our working relationship with BLASTmedia, our coverage and the number of backlinks to our website from pitched content have both measurably increased. In addition to a host of vertical market publications, we’ve been placed in multiple top-tier publications so far this year. Review collected by and hosted on G2.com.

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Official Member: Marketing Leader
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:

BLASTmedia is helping us get our name out there with brand awareness, thought leadership, PR, feature announcements and much more Review collected by and hosted on G2.com.

What do you like best?

The best thing about BLASTmedia is the team we work with. They are so knowledgeable around all things PR in the SaaS space and they come to our calls with the best ideas. They really know how our company and CEO want to position ourselves from the story mining calls you go through when you get started. Review collected by and hosted on G2.com.

What do you dislike?

There is nothing about BLASTmedia to dislike. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

BLASTmedia is helping us with getting our brand and name out there. As a younger company, the BLASTmedia team and their PR has been a huge help to us and something a small marketing team can't handle alone. Review collected by and hosted on G2.com.

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MM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:

We hired BLASTmedia to help us grow brand awareness around our newer company. We've worked with them to create a steady stream of momentum for our business through announcements, third-party/thought leadership placements, podcast interviews, and more. Review collected by and hosted on G2.com.

What do you like best?

I love the collaboration between our two teams. When you're working with an agency, it's easy to feel the effect of being one of multiple clients. I don't feel that at all with our team at BLAST. They've spent a lot of time getting to know us as a brand and our goals and really work with us to get there. They truly feel like an extension of our team. Review collected by and hosted on G2.com.

What do you dislike?

I'm very happy with the work we're doing with BLAST. If I could have anything else, it would just be more - but who doesn't want more of a good thing? Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Bring as much information to the table as possible. They will be more successful the more information, goals, etc. you can bring to them. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

As a two-person marketing team, it's hard to do all the things required to grow quickly. We made a strategic decision to invest in PR to help us grow brand awareness in the industry so we could focus on other areas of marketing. BLAST has been a huge asset to our team to help us continue the momentum we're building around other areas of the business. Review collected by and hosted on G2.com.

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ML
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:

We came to BLASTmedia after having a negative experience with a large global agency. Since switching, BLAST has become a true partner to and extension of our team. Their superior customer service and consistently solid earned media results have helped us maximize our PR ROI. Review collected by and hosted on G2.com.

What do you like best?

Earned media results, customer service, understanding of our business and processes, proactivity in sharing media opportunities Review collected by and hosted on G2.com.

What do you dislike?

The content BLAST has developed for us hasn't completely met our expectations. That said, they've been willing to work with my team to build a new content development process to ensure all materials are better aligned with our brand's voice and style. We've seen significant improvement. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Make sure you understand BLAST's full scope of services. They offer many capabilities outside of basic media realtions/PR where they can support. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

PR and earned media are new to my company, so BLAST has been excellent in helping us showcase results and how PR can contribute to the business. As a result, our leadership team has bought into the idea of PR and is excited to engage in media opportunities instead of seeing them as a burden. Review collected by and hosted on G2.com.

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EC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:

BLASTmedia is an excellent media relations partner. Yes, they do all the typical PR activities, pitching, media relations, reporting, interview prep, etc. However, where they really excel is learning our industry, and going deep on our product knowledge so they have more than surface level understanding. They then use that knowledge to craft curated content and execute PR strategies. Review collected by and hosted on G2.com.

What do you like best?

They are excellent advisors. A company never wants to be in a "media relations crisis" and if you are to find yourself in such a situation, I would want BLASTmedia on my team.

They are an extension of our team.

They are willing to evolve how they work to match how we work. This means shared Slack channels, Google Hangouts and in the rare occasion we need them after 5pm or on the weekend they are incredibly responsive. Review collected by and hosted on G2.com.

What do you dislike?

Nothing comes to mind. They have been a great partner for our small team. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

We are a small team with very limited resources. We work on a quarterly basis to determine our objectives and they execute the strategies flawlessly.

Their guidance and advice has been extremely valuable and help represent us well. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

Brand awareness, opportunities to share industry knowledge and expertise, Press Releases, management of campaigns to maximize exposure Review collected by and hosted on G2.com.

What do you like best?

They're a great team and are on top of measuring performance, communicating on a regular cadence. They became an extension of our company and certainly our marketing department / effort. Plus they're easy to work with (great culture fit) Review collected by and hosted on G2.com.

What do you dislike?

The fact that I don't have them all to myself is probably the biggest "dislike", but that's not realistic Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Open up and let them in. They're approachable, humble, and very knowledgeable. They want to help and see you succeed (at least that has been my experience) Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

It was important to create brand awareness from the launch of our product. Blast made it possible. As a result of their work, I am constantly approached by industry peers who say, "I see you everywhere!" Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

BLASTmedia is the agency of record for Smartling, a language translation management software and services company. We engaged BLASTmedia to provide PR support to help reposition our brand and services in the market place. The result of our work was pretty incredible, including 121% goal achievement of service-line sales that we were trying to grow. Review collected by and hosted on G2.com.

What do you like best?

BLASTmedia didn't assign one person to our account. They didn't assign two people to our account or even three people to our account. For every check-in, there were FOUR people from BLASTmedia on the call.

I know. You're reading this and thinking it's the most inefficient use of your PR retainer. It isn't. It's maximizing your efficiency. Four smart, eloquent, driven people joined every call to strategize how my brand could get more exposure across every news media channel. We came up with good ideas, quickly discarded bad ideas, and optimized when misunderstandings about our complex offering were leading people down the wrong path.

Plus, every one of them has a dog that made an appearance on Zoom calls from time to time. 🐶 Review collected by and hosted on G2.com.

What do you dislike?

Look. PR is tough. I used to do it myself. The hardest part about working with any agency is that they aren't actually on your team. PR has changed. There are 9x more publicist than journalists today, so it's competitive. I would like to see BLASTmedia come to me with more pitches that aren't necessarily focused on what we do that would get us more coverage. We went through a few lifecycles, so it's not like this didn't happen at all. Sometimes we were focused on niche publications and other times it was more broad. When you have in house PR, it's easier to get more stories from the field and leverage PR as a channel more organically than the traditional setup. And since PR is just one of many things I manage, it wasn't always my top priority. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

We put together a brand campaign to help promote and sell a specific service line that we offer, and the team did amazing work. We got placement in Fast Company, Forbes, AdAge and Salesforce Marketing Cloudcast to name a few (Salesforce is one of my favorite interviews!). We realized 104% of our earned media goal achieved a stronger share of voice in the industry. And we get to promote a lot of different people at the company. Review collected by and hosted on G2.com.

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MH
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:

We wanted to build brand awareness for a B2B SaaS company Review collected by and hosted on G2.com.

What do you like best?

Their team had great ideas, always arrived to meetings prepared. They did a great job of increasing their domain expertise to add additional value. Very creative approaches. You could tell they thought things through. Review collected by and hosted on G2.com.

What do you dislike?

Nothing to add here. They exceeded our expectations. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

BLASTmedia filled a critical role for us early on in our lifecycle, putting stepping stones in place to help us grow our brand awareness that still pay dividends. Their media contacts are deep and helped us earn credibility with valuable industry partners. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

BlastMedia helped us with a broad set of PR related projects ranging from traditional releases to facilitating interviews with industry leading publications, content features and more. Review collected by and hosted on G2.com.

What do you like best?

They are super organized and very proactive. Our regular check-in calls were always productive and kept me and my team on track. Review collected by and hosted on G2.com.

What do you dislike?

Nothing really comes to mind at the moment. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Excellent firm. Give them your vision and the information they need to be successful and they'll do a great job. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

We're a small company and don't have the budget for someone full time in a PR / Marketing Communications role. That being said, building brand awareness is really important to us at this stage. Working with BlastMedia has really helped generate exposure for us. Review collected by and hosted on G2.com.

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EM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:

BLASTmedia assists with PR strategy for purposes of brand marketing as a lead gen. Review collected by and hosted on G2.com.

What do you like best?

Communication. Speed of absorbing our voice and style. Positive energy. Local Review collected by and hosted on G2.com.

What do you dislike?

Our budget limits the scope of how much we can utilize BLASTmedia. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Challenge your account team to learn, grow and challenge you openly. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Outsourced PR as a cost savings. Leveraging broader industry knowledge and relationships for greater results. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

BLASTmedia was hired to provide strategic PR support aimed to increase brand awareness and establish our organization as a thought leader in (and beyond) the security industry. Review collected by and hosted on G2.com.

What do you like best?

BLASTmedia is easily my favorite vendor - the team is professional, enthusiastic, organized and incredibly talented at what they do. They always come to meetings prepared with ideas to solve problems and make an impact. Review collected by and hosted on G2.com.

What do you dislike?

There is nothing I dislike about BLASTmedia. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Hiring BLASTmedia should be a no-brainer. They're a delight to work with and truly deliver results. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

BLASTmedia has helped us increase our share of voice and has established excellent relationships with industry trade publications that now look to us as a source for insights. Review collected by and hosted on G2.com.

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Vice President of Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

BLAST oversaw the total scope of Sigstr's PR and Comms strategy for several years. They developed annual and quarterly plans with clear owners and indicators of success. Review collected by and hosted on G2.com.

What do you like best?

BLAST is the best agency I've ever teamed up with. I've worked with PR agencies of all stripes and sorts– from massive Manhattan-based agencies to niche-specific boutiques– and I experienced the same thing with all of them: copy+paste PR plans that promised the woerd and were then overseen and executed by a rotating cast of AEs, none of whom tried to truly dig in to understand our company, our personnel, and what our company's mission and vision were.

What BLAST offers is a high level of dedication, thoughtfulness, and throughput. The level of service and the results they repeatedly achieved were always impressive– and they didn't achieve it by working harder or throwing more bodies at challenges: they did it because they cared about us and our business a remarkable amount. The team at BLAST truly gives a damn about their clients and it absolutely shows up in the results they deliver. Review collected by and hosted on G2.com.

What do you dislike?

Honestly– not a thing. I had an amazing relationship with BLAST and can't fault them for a thing. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

At the outset, it was pretty standard B2B tech fare: brand awareness and amplification, executive visibility, and traffic and demand growth. As our business and relationship evolved, they were able to identify specific areas or moments in our company history worth changing the scope to help maximize every hour we had with them. I credit BLAST with a lot of Sigstr's growth as a MarTech brand. Review collected by and hosted on G2.com.

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Senior Director Of Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

BLAST Media handled the B2B public relations at the last two companies I’ve worked for. They handled everything form content ideation, creation, distribution, research, and press wires. Even handling all of the outreach for major rebrands and product launches. Review collected by and hosted on G2.com.

What do you like best?

I think the best thing about working with BLAST was the pace at which they work. As someone that moves pretty quickly, it was great to have an agency that not only kept up with me but was pushing me to do more to improve our overall marketing strategy. They always brought plenty of ideas and options to the table to make sure we kept reaching our PR goals. Review collected by and hosted on G2.com.

What do you dislike?

There’s really not too much to dislike. I was with them for about 8 years, so we did have a few different account managers, which isn’t ideal, but the whole team at BLAST is really great so there were no issues. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Have the meeting, go meet them, get an idea of how hard they’re going to work for you and your organization. They are relentless in helping your business be heard and meet your PR goals. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

At both companies that I used BLAST to help us become thought leaders in our respective markets. They did a great job of identifying topics and outlets that would help us go from an unknown to a real voice in the industry. Review collected by and hosted on G2.com.

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Director Marketing Communications
Information Technology and Services
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

BLASTmedia helps lead our media relations and thought leadership strategy development and execution. We hired them to help create visibility and raise awareness of Cheetah Digital, our technology and our executives, and ultimately increase our share of voice among our top competitors. Review collected by and hosted on G2.com.

What do you like best?

The signs of a good PR practitioner or agency is the ability to think strategically about what we’re trying to accomplish and continuing to get meaningful press coverage in between company or product announcements. BLASTmedia does both.

More than any other agency I’ve worked with, they get it. They work hard to understand our business, our industry and our goals, and bring great ideas and strategy to the table. They’re extremely proactive in not only their media relations activities, but also in communicating and helping us prepare for major announcements, launches, events, etc. Review collected by and hosted on G2.com.

What do you dislike?

I wish that I could clone them in various other regions we operate in around the world. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Even in our extremely competitive landscape, BLASTmedia has continued to deliver solid results and increase our share of voice among our competitors. Review collected by and hosted on G2.com.

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Director of Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

We've hired BLASTmedia to be our outsourced PR Firm. They help us manage and execute all our strategies and tactics related to our PR initiatives. Review collected by and hosted on G2.com.

What do you like best?

I really appreciate how much BLAST cares about the success of their clients and keeps a focus on hitting measurable goals. I also appreciate how well versed BLAST is in areas of marketing, outside of just PR. They are very plugged in and a forward thinking organization. Review collected by and hosted on G2.com.

What do you dislike?

In the early days we had a new account manager once or twice but this is to be expected with any agency you're with over time. They've always handled the transitions very well and our new account managers have always been very sharp and capable. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

BLASTmedia helps us manage all of our ongoing PR activities from planning to content creation to alerting us of ways to insert ourselves into larger conversation and more. We've received hundreds of PR mentions over the years of working with them that we can tie directly back to revenue. Review collected by and hosted on G2.com.

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Vice President of Marketing
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

I brought BLASTmedia on as our Agency of Record at my previous company. This was after many challenging activations with large, bi-coastal PR firms with tons of logos and resources. BLAST quickly proved themselves as a modern, forward-thinking PR firm, marrying content marketing with media relations and corporate communications. Review collected by and hosted on G2.com.

What do you like best?

BLAST excels at client relations, but they aren't afraid to speak up and push back when the client is wrong or there is an opportunity to improve/optimize. They get that a strategy whereby a PR firm is pushing out press releases and pitching companies, founders, products has no legs in the modern media landscape and have thus put the appropriate focus on creating compelling content that is mediagenic and then pitching something with value to editors/journalists. Review collected by and hosted on G2.com.

What do you dislike?

Nothing. I will hire them again as soon as I have the need. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Leveraging earned media placements to drive backlinking and building SEO. Owned channel content to execute against a keyword strategy. Thought leadership content to elevate executive profiles. Product publicity. Review collected by and hosted on G2.com.

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Director of Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

BLASTmedia has been a partner of ours for a number of years and helped us successfully launch a number of different companies, funding announcements, and helped us launch our $100M funding round with great success. Review collected by and hosted on G2.com.

What do you like best?

We lean heavily on BLASTmedia's strengths in media relations, content marketing, and strategic thought leadership over the years.

Their focus on B2B SaaS also brings an expertise that is hard to find in an agency — they've done more SaaS product launches and funding rounds than you could count and know the ins and outs of SaaS marketing and business strategies that make them a strategic value-add partner and not just an agency. Review collected by and hosted on G2.com.

What do you dislike?

Like with any PR agency or PR strategy, it can be hard to quantifiably measure the impact and success at times. Without having a long-term vision for PR, it can be hard to see if the strategy is truly effective at achieving goals and having impact. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

We have worked with BLASTmedia on strategic communications campaigns, media relations, contributed content strategies, media pitching, media coaching, funding announcements, key leadership hire announcements, company launches, product launches, thought leadership campaigns, and more.

We have found major success in media relations and coverage, brand awareness, share of voice impact, and referral-sourced traffic from media efforts. Our work has also had a major impact in the brand reputation, helping to solidify and tell our story, and help our companies look and act as much more mature companies. Review collected by and hosted on G2.com.

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Director of Marketing
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

We have engaged with BLASTmedia to bolster our PR efforts and increase the amount of coverage we're receiving in publications relevant in our industry. Review collected by and hosted on G2.com.

What do you like best?

The team at BLASTmedia is really fun and easy to work with. They have also made a huge impact in our pr coverage and dramatically increased the amount of coverage we are receiving. Review collected by and hosted on G2.com.

What do you dislike?

I can't think of anything to dislike. They've done a great job meeting our needs. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

We were challenged with getting the media to pay attention to LiquidFrameworks. It was difficult to develop relationships with reporters and we had very little success in getting covered in publications. Since working with BLASTmedia, we've had publications (print and online) covering our stories several times a month, sometimes multiple times in a week. Review collected by and hosted on G2.com.

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Product Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

BLASTmedia has been tasked with helping us gain share of voice, thought leadership, backlinks as well as press releases for some of our initiatives. Review collected by and hosted on G2.com.

What do you like best?

Our account managers are on top of everything. They are constantly pushing pitches out for us, involving us in content reach outs and getting us into articles that really show off our brand. I am always kept in the loop and our bi-weekly meetings are a great way to keep the ideas flowing. Review collected by and hosted on G2.com.

What do you dislike?

Nothing really. Just a little improvement on the copywriting. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Our marketing team is lean, so Blast helping with our PR takes a lot off of our plates and puts it in trusted hands. Review collected by and hosted on G2.com.

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