--- title: Billy Grace Reviews meta_title: 'Billy Grace Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 23 reviews by the users' company size, role or industry to find out how Billy Grace works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 23 scale: '5' date_modified: '2026-11-14' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce ---

Billy Grace Reviews & Product Details

Profile Status

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Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

8 months

User Insights

Average based on 23 real user reviews.

Implementation Time

1 month

Billy Grace Reviews (23)

Reviews

Billy Grace Reviews (23)

4.5
23 reviews

What do users say?

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Pros & Cons

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Jesse W.
JW
Jesse W.
Partner
Mid-Market (51-1000 emp.)
"Filling a gap in marketing attribution left by cookieless era"
4.5/5
What do you like best about Billy Grace?

- Attribution finally makes sense again

- Good customer support

- Intuitive interface

- Most of the needed integrations (lacks SEO though!)

- Easy implementation if you do not use S2S Review collected by and hosted on G2.com.

What do you dislike about Billy Grace?

- Hard to gain real good insights in SEO

- Quite pricey Review collected by and hosted on G2.com.

AK
Annegret K.
Paid Performance Marketeer
Mid-Market (51-1000 emp.)
"A really valuable marketing tool"
4.5/5
What do you like best about Billy Grace?

Once you have completed the setup, you will gain valuable insights across all marketing channels. Larger marketing campaigns can be easily analyzed and evaluated across multiple platforms. The unified marketing measurement attribution model in particular provides new and valuable insights.

The AI-based automation functions save us a significant amount of time in campaign and budget management and also improve ROAS.

The onboarding process is well structured and we receive the necessary guidance and support at all times. Review collected by and hosted on G2.com.

What do you dislike about Billy Grace?

In the start-up phase, we found some errors and problems in and with Billy Grace, which is acceptable considering that Billy Grace is still a young, up-and-coming company. In addition, these issues were always resolved quickly or good solutions were found. Review collected by and hosted on G2.com.

Etienne L.
EL
Etienne L.
Operational Director
Small-Business (50 or fewer emp.)
"Better insights into our partners’ marketing efforts"
4.5/5
What do you like best about Billy Grace?

We use Billy Grace for several of our partners. The tooling helps us to gain better insight into the value of different channels and to better allocate our budgets. In particular, the insights into the value of awareness campaigns also help us to make choices in this. We achieve better results and achieve cost efficiency in our marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about Billy Grace?

No major drawbacks found so far. Additional insights on quality of website traffic could be valuable to us. Review collected by and hosted on G2.com.

Sven v.
SV
Sven v.
Co-founder
Small-Business (50 or fewer emp.)
"Fantastic tool, for us the independent referee in the customer journey"
5/5
What do you like best about Billy Grace?

Billy Grace provides a holistic overview of your ad campaigns and what their real contribution is in the conversion path. Review collected by and hosted on G2.com.

What do you dislike about Billy Grace?

So far, I have not experienced any negative points and am hugely satisfied with the tool's functionalities. By far one of the best in the market at the moment. Review collected by and hosted on G2.com.

Wisse K.
WK
Wisse K.
CFO & Growth manager
Small-Business (50 or fewer emp.)
"Billy Grace gives a better picture of the attribution per channel and automates optimisations"
4.5/5
What do you like best about Billy Grace?

The automated campaign optimisations that result in more efficient budget spending and increased return on investment of our ad spend. Review collected by and hosted on G2.com.

What do you dislike about Billy Grace?

So far no dislikes, however our marketing agency is the main user and therefore has a better picture on how it works in detail. Review collected by and hosted on G2.com.

RB
Rob B.
Lead SEA
Mid-Market (51-1000 emp.)
"Super User interface and very impressed with the onboarding"
4/5
What do you like best about Billy Grace?

The user interface of Billy Grace is very good. It offers all the insights you can expect, but much more refined than GA4. It is also very fast. Review collected by and hosted on G2.com.

What do you dislike about Billy Grace?

The figures you are shown remain another source of truth. You must therefore trust that it is correct. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Media tracking, automation and dashboarding like it should"
5/5
What do you like best about Billy Grace?

We love the get quickly up and running for every client with a state of the art tracking and dashbaording setup. We know better understand our efforts and are able to optimize and automate. The biggest reason is that every channel we use, even DV360, has a native integration. Review collected by and hosted on G2.com.

What do you dislike about Billy Grace?

Hopefully we are able to holistically create conversions over multiple labels of an client. Now we are able to create splitted overviews and dashboarding for different regions, but we are only able to automate budget optimizations per region. Review collected by and hosted on G2.com.

Daan L.
DL
Daan L.
Head of Strategy
Mid-Market (51-1000 emp.)
"Highly accessible and complete for wide range of businesses/marketeers"
4.5/5
What do you like best about Billy Grace?

Very clear and well designed interface makes it very pleasing to work in. Elegant and clear. Review collected by and hosted on G2.com.

What do you dislike about Billy Grace?

Sometimes with limited data, hard to explain fluctuations or discrepancies with other methods. Review collected by and hosted on G2.com.

Iwan P.
IP
Iwan P.
Online marketer & agency owner - Travyk
Small-Business (50 or fewer emp.)
"Perfect insights for campaingmanagement"
4.5/5
What do you like best about Billy Grace?

The insights, data en recommondations. ROAS of our clients keep on groing over time. Review collected by and hosted on G2.com.

What do you dislike about Billy Grace?

The technical implementation documentation was a bit poor. But the support was great, we gave feedback on this matter and it was fixed within a couple of days. Review collected by and hosted on G2.com.

Daan G.
DG
Daan G.
Freelance performance marketeer
Small-Business (50 or fewer emp.)
"Gamechanger for managing large amount of campaigns"
5/5
What do you like best about Billy Grace?

Acual reliable data that helps optimizing the campaigns even better. Besides, the automations save us a lot of time to aqually work on the strategies and campaigns instead of having to manually ajust budgets and target metrics of over 50 campaigns.

Very easy to intergrate and very helpfull support if needed. Billy Grace has become our most valuable online marketingtool. Review collected by and hosted on G2.com.

What do you dislike about Billy Grace?

Havent been able to find something that i dislike Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

8 months

Average Discount

10%

Billy Grace Features
B2C Attribution
Multi-Channel Marketing
Third-Party Integrations
Single-Touch Attribution
Multi-Touch Attribution
Algorithmic Attribution
Dashboards
Data Visualizations
ROI Tracking
Data Collection