# Best Merchant Marketing Software *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)* Merchant marketing platforms provide small brick-and-mortar or e-commerce businesses with the opportunity to market their products or services to a larger, online audience via a virtual marketplace. This marketplace often frames these marketing opportunities as daily or ongoing deals that offer discounts on particular products or services. Small businesses that may not have a lot of resources to spend on marketing can utilize merchant marketing platforms to grow their customer bases and increase their online presence. Mid-market and enterprise businesses can use merchant marketing platforms to run targeted campaigns to promote a specific service or simply reach a specific demographic. Businesses (of all sizes) can also leverage merchant marketing platforms to clear out excess products at a discounted rate or promote under-utilized services. Merchant marketing platforms commonly integrate with [restaurant POS](https://www.g2.com/categories/restaurant-pos) and [retail POS](https://www.g2.com/categories/retail-pos) systems as a means to redeem digital coupons. To qualify for inclusion in the Merchant Marketing category, a product must: - Provide a digital marketplace for merchants to offer daily or ongoing discounts for their products/services - Enable merchants to redeem these coupons either digitally or using a POS system - Collect customer data and analytics for the merchant during and after their campaigns - Provide other marketing tools for merchants, such as custom web pages or email marketing functionality ## Category Overview **Total Products under this Category:** 26 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 600+ Authentic Reviews - 26+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Best Merchant Marketing Software At A Glance - **Leader:** [Vagaro](https://www.g2.com/products/vagaro/reviews) - **Easiest to Use:** [Groupon](https://www.g2.com/products/groupon/reviews) - **Top Trending:** [Vagaro](https://www.g2.com/products/vagaro/reviews) - **Best Free Software:** [Vagaro](https://www.g2.com/products/vagaro/reviews) ## Top-Rated Products (Ranked by G2 Score) ### 1. [Vagaro](https://www.g2.com/products/vagaro/reviews) Vagaro is the #1 business management software built for professionals in the beauty, wellness, and fitness industries. Whether you're a solo professional, small business, or managing multiple locations, Vagaro provides everything you need to run and grow your business efficiently. Easily manage your schedule with customizable calendars and 24/7 online booking. Reduce no-shows with automated email and text reminders. Accept payments seamlessly using integrated POS tools, manage inventory in real time, and deliver a personalized client experience with detailed profiles, digital intake forms, and notes. Grow your brand with built-in marketing tools, including email and text campaigns, a customizable website, and exposure on the Vagaro Marketplace. Stay on top of performance with advanced reporting and payroll features. Plus, AI-powered tools help you create content, communicate with clients, and automate routine tasks. Join over 220,000 professionals who trust Vagaro to streamline operations, engage clients, and boost revenue—all from one powerful platform. **Average Rating:** 4.6/5.0 **Total Reviews:** 386 **User Satisfaction Scores:** - **Quality of Support:** 7.5/10 (Category avg: 8.4/10) - **Ease of Use:** 8.8/10 (Category avg: 9.2/10) **Seller Details:** - **Seller:** [Vagaro](https://www.g2.com/sellers/vagaro) - **Company Website:** https://www.vagaro.com - **Year Founded:** 2009 - **HQ Location:** Pleasanton, California - **Twitter:** @Vagaro (3,837 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/680194 (702 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Health, Wellness and Fitness, Consumer Services - **Company Size:** 66% Small-Business, 1% Enterprise #### Pros & Cons **Pros:** - Ease of Use (167 reviews) - Scheduling (90 reviews) - Features (70 reviews) - Booking Ease (68 reviews) - Booking Management (65 reviews) **Cons:** - Missing Features (47 reviews) - Limited Features (40 reviews) - Poor Usability (40 reviews) - Lack of Features (37 reviews) - App Issues (32 reviews) ### 2. [Groupon](https://www.g2.com/products/groupon/reviews) Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. **Average Rating:** 4.2/5.0 **Total Reviews:** 89 **User Satisfaction Scores:** - **Quality of Support:** 7.9/10 (Category avg: 8.4/10) - **Ease of Use:** 8.9/10 (Category avg: 9.2/10) **Seller Details:** - **Seller:** [Groupon](https://www.g2.com/sellers/groupon-c6f8c779-0f0e-4418-b7a4-4a6d213e19de) - **Year Founded:** 2008 - **HQ Location:** Chicago, IL - **Twitter:** @Groupon (128,117 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/355611/ (10,627 employees on LinkedIn®) - **Ownership:** NASDAQ:GRPN **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 70% Small-Business, 18% Mid-Market ### 3. [Travelzoo](https://www.g2.com/products/travelzoo/reviews) Travelzoo is a global media commerce company. With more than 28 million members in North America, Europe, and Asia Pacific and 25 offices worldwide, Travelzoo publishes offers from more than 2,000 travel, entertainment and local companies. Travelzoo's deal experts review offers to find the best deals and confirm their true value. **Average Rating:** 4.2/5.0 **Total Reviews:** 52 **User Satisfaction Scores:** - **Quality of Support:** 7.5/10 (Category avg: 8.4/10) - **Ease of Use:** 9.1/10 (Category avg: 9.2/10) **Seller Details:** - **Seller:** [Travelzoo](https://www.g2.com/sellers/travelzoo) - **Year Founded:** 1998 - **HQ Location:** New York, NY - **Twitter:** @Travelzoo (473,359 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/16062/ (396 employees on LinkedIn®) - **Ownership:** NASDAQ:TZOO **Reviewer Demographics:** - **Top Industries:** Leisure, Travel & Tourism, Hospitality - **Company Size:** 77% Small-Business, 17% Mid-Market ### 4. [Gilt](https://www.g2.com/products/gilt/reviews) Gilt provides instant access to top designer labels, at up to 70% off retail. Find something new every day for women, men, kids and the home as well as exclusive services and experiences and luxury travel. **Average Rating:** 4.1/5.0 **Total Reviews:** 26 **User Satisfaction Scores:** - **Quality of Support:** 6.9/10 (Category avg: 8.4/10) - **Ease of Use:** 8.5/10 (Category avg: 9.2/10) **Seller Details:** - **Seller:** [Gilt](https://www.g2.com/sellers/gilt) - **HQ Location:** Boston, US - **Twitter:** @Gilt (407,837 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/167354 (1 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 77% Small-Business, 15% Mid-Market ### 5. [LivingSocial](https://www.g2.com/products/livingsocial/reviews) LivingSocial is the local marketplace to buy and share the best things to do in your city and beyond. With unique and diverse offerings each day, we inspire members to discover everything from weekend excursions to one-of-a kind events and experiences to exclusive gourmet dinners to seasonal family outings and more. **Average Rating:** 3.8/5.0 **Total Reviews:** 19 **User Satisfaction Scores:** - **Quality of Support:** 7.0/10 (Category avg: 8.4/10) - **Ease of Use:** 8.7/10 (Category avg: 9.2/10) **Seller Details:** - **Seller:** [Groupon](https://www.g2.com/sellers/groupon-c6f8c779-0f0e-4418-b7a4-4a6d213e19de) - **Year Founded:** 2008 - **HQ Location:** Chicago, IL - **Twitter:** @Groupon (128,117 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/355611/ (10,627 employees on LinkedIn®) - **Ownership:** NASDAQ:GRPN **Reviewer Demographics:** - **Company Size:** 37% Enterprise, 37% Small-Business ### 6. [Saving Says](https://www.g2.com/products/saving-says/reviews) At Saving Says, we began in 2017 with a mission to make online shopping easier and more affordable. Since then, we’ve been helping shoppers save money by offering the best discounts, promo codes, and expert buying guides. We provide honest product reviews and the latest deals across various categories, ensuring you make smarter, budget friendly shopping choices every time. With Saving Says, shopping is not just about saving money, but about making every purchase smarter and more rewarding. **Average Rating:** 4.6/5.0 **Total Reviews:** 10 **User Satisfaction Scores:** - **Quality of Support:** 9.3/10 (Category avg: 8.4/10) - **Ease of Use:** 8.9/10 (Category avg: 9.2/10) **Seller Details:** - **Seller:** [Saving Says](https://www.g2.com/sellers/saving-says) - **Year Founded:** 2017 - **HQ Location:** London, GB - **Twitter:** @saving_says (9 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/saving-says/ (1 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 50% Small-Business, 40% Mid-Market ### 7. [discountscode](https://www.g2.com/products/discountscode-discountscode/reviews) DISCOUNTSCODE PROVIDES IN-DETAIL GUIDELINES ON HOW TO IMPROVE YOUR BRANDS' SHOPPING EXPERIENCE AND HOW TO TRACK YOUR OVERALL SALES PROGRESS. The DiscountsCode platform makes it simple to monitor, analyse, and enhance your brand's online presence. Brand owners, proprietors of marketing firms, SEO experts, marketers, and product managers all need to have access to these ad spots. **Average Rating:** 3.8/5.0 **Total Reviews:** 14 **User Satisfaction Scores:** - **Quality of Support:** 8.1/10 (Category avg: 8.4/10) - **Ease of Use:** 8.1/10 (Category avg: 9.2/10) **Seller Details:** - **Seller:** [DiscountsCode](https://www.g2.com/sellers/discountscode) - **Year Founded:** 2016 - **HQ Location:** London, England - **Twitter:** @discount_codez (30 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/discount-codez/ (1 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 64% Small-Business, 14% Mid-Market ### 8. [Glopal](https://www.g2.com/products/glopal/reviews) Glopal simplifies international growth for ecommerce merchants, opening them to a world of customers. We enable businesses to expand quickly and seamlessly into new markets, without the risks and complexities. Our cross-border platform helps global brands scale international sales while providing best-in-class buyer experiences. Instantly convert more global buyers with over 100 fully localized versions of your store in local language, local currency and with local shipping and payment options. Glopal powers the international operations of some of the largest retail names in the world.  Glopal's cross-border solution captures the full cycle of international ecommerce. Our marketing services help global brands scale international customer acquisition, comprehensive localization drives higher engagement and conversions, and compliance and fulfilment services afford a transparent experience for buyers while eliminating regulatory risks. Key Services/Areas of Specialization: 1. Marketing solutions: Drive ecommerce growth by attracting new international buyers - Multi-channel international customer acquisition - Improving conversions from existing traffic - Campaign automation and optimization 2. Comprehensive localization: Convert more international visitors into customers by providing a familiar buying experience - Advanced AI and human store translations - Product feed localization - Currency conversion 3. Compliance and Logistics: Drive repeat sales and maximize customer lifetime value - Guaranteed total landing costs - Real-time duties and taxes calculation - Automated HS product classification - Customs documentation - Shipping and returns management - Carrier integration On average our customers have seen a 4X increase in their international sales and a 32% increase in their total sales within the first 30 days, while maintaining the desired ROAS set for their marketing campaigns. **Average Rating:** 4.7/5.0 **Total Reviews:** 13 **User Satisfaction Scores:** - **Quality of Support:** 9.7/10 (Category avg: 8.4/10) - **Ease of Use:** 9.3/10 (Category avg: 9.2/10) **Seller Details:** - **Seller:** [Glopal](https://www.g2.com/sellers/glopal) - **Year Founded:** 2020 - **HQ Location:** Paris, FR - **Twitter:** @GlopalEcommerce (35 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/glopal/ (122 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 92% Small-Business ### 9. [dealsaver](https://www.g2.com/products/dealsaver/reviews) dealsaver features daily deals, coupons, and discounts on the best stores, events, restaurants, food, and entertainment in your local area or city. **Average Rating:** 3.9/5.0 **Total Reviews:** 4 **User Satisfaction Scores:** - **Quality of Support:** 9.2/10 (Category avg: 8.4/10) - **Ease of Use:** 9.4/10 (Category avg: 9.2/10) **Seller Details:** - **Seller:** [Deadline Deals](https://www.g2.com/sellers/deadline-deals) - **HQ Location:** N/A - **Twitter:** @dealsaver (23 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 75% Small-Business, 25% Mid-Market ### 10. [HalfOffDeals](https://www.g2.com/products/halfoffdeals/reviews) HalfOffDeals.com is one of the Internet's largest provider of 25-90% off gift deals. The country's largest fulfillment center for half-off dining and half-off entertainment deals sold online in conjunction with our media partners. **Average Rating:** 2.6/5.0 **Total Reviews:** 4 **User Satisfaction Scores:** - **Quality of Support:** 3.3/10 (Category avg: 8.4/10) - **Ease of Use:** 9.4/10 (Category avg: 9.2/10) **Seller Details:** - **Seller:** [HalfOffDeals](https://www.g2.com/sellers/halfoffdeals) - **HQ Location:** N/A - **Twitter:** @halfoffdeals (5,630 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 75% Small-Business, 25% Enterprise ### 11. [ShopBack](https://www.g2.com/products/shopback/reviews) ShopBack is the perfect place to find those discounts we so desire. **Average Rating:** 4.5/5.0 **Total Reviews:** 3 **User Satisfaction Scores:** - **Quality of Support:** 10.0/10 (Category avg: 8.4/10) - **Ease of Use:** 10.0/10 (Category avg: 9.2/10) **Seller Details:** - **Seller:** [ShopBack](https://www.g2.com/sellers/shopback) - **Year Founded:** 2014 - **HQ Location:** Singapore, SG - **LinkedIn® Page:** https://www.linkedin.com/company/shopback-com (932 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 67% Small-Business, 33% Mid-Market ### 12. [Webinterpret](https://www.g2.com/products/webinterpret/reviews) Webinterpret enables online retailers and marketplace sellers on eBay and Amazon to instantly expand worldwide and boost their online sales. **Average Rating:** 4.5/5.0 **Total Reviews:** 10 **User Satisfaction Scores:** - **Quality of Support:** 5.8/10 (Category avg: 8.4/10) - **Ease of Use:** 7.1/10 (Category avg: 9.2/10) **Seller Details:** - **Seller:** [Webinterpret](https://www.g2.com/sellers/webinterpret-355509ed-fc10-4675-9a34-4cfc1b22b193) - **Year Founded:** 2007 - **HQ Location:** Warsaw, Mazowieckie - **Twitter:** @WebInterpret_En (616 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/webinterpret/ (117 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 64% Small-Business, 27% Enterprise ### 13. [Secret Escapes](https://www.g2.com/products/secret-escapes/reviews) Travel experts specialising in inspirational destinations and luxury hotels without the luxury price tag. **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **Seller Details:** - **Seller:** [Secret Escapes](https://www.g2.com/sellers/secret-escapes) - **Year Founded:** 2010 - **HQ Location:** London, GB - **Twitter:** @secret_escapes (51,319 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1641807 (551 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 50% Mid-Market, 50% Small-Business ### 14. [Spindy](https://www.g2.com/products/spindy/reviews) Spindy is a cash back rewards platform that delights customers and drives sales for your business. We engage consumers through an entertaining gamified experience, which allows restaurants, retailers, and brands to provide a deeper, more interactive, and meaningful customer experience. Spindy was designed with a uniquely simple, player-centric approach that has been proven to effectively engage consumers and increase sales. **Average Rating:** 4.0/5.0 **Total Reviews:** 2 **User Satisfaction Scores:** - **Quality of Support:** 9.2/10 (Category avg: 8.4/10) - **Ease of Use:** 8.3/10 (Category avg: 9.2/10) **Seller Details:** - **Seller:** [GameIQ](https://www.g2.com/sellers/gameiq) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 50% Enterprise, 50% Small-Business ### 15. [waystocap](https://www.g2.com/products/waystocap/reviews) WaystoCap is the first African focused B2B platform, they help buyers and suppliers meet online, find, manage, and pay for their goods in a verified and trusted environment. **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **User Satisfaction Scores:** - **Quality of Support:** 9.2/10 (Category avg: 8.4/10) - **Ease of Use:** 8.3/10 (Category avg: 9.2/10) **Seller Details:** - **Seller:** [waystocap](https://www.g2.com/sellers/waystocap) - **Year Founded:** 2015 - **HQ Location:** Casablanca, MA - **Twitter:** @Wayst (1 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/waystocap (23 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 50% Enterprise, 50% Small-Business ### 16. [Dashible](https://www.g2.com/products/dashible/reviews) Dashible helps local retailers find new customers find new customers and keep them coming back via our integrated deals, contactless loyalty cards and SMS marketing platform. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **User Satisfaction Scores:** - **Quality of Support:** 10.0/10 (Category avg: 8.4/10) - **Ease of Use:** 10.0/10 (Category avg: 9.2/10) **Seller Details:** - **Seller:** [Dashible](https://www.g2.com/sellers/dashible) - **Year Founded:** 2019 - **HQ Location:** New York, US - **LinkedIn® Page:** http://www.linkedin.com/company/dashible (3 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Mid-Market ### 17. [Deals.Today](https://www.g2.com/products/deals-today/reviews) Deals.Today works together with more than 1.000 brands and local shops. As a shopper, you will get all their deals, offers and coupons faster than any other website. Deals.Today don't "scrape" deals of the internet or wait until a shopper enters the coupon. They bring you, in collaboration with the brands and local shops, the best deals instantly. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **User Satisfaction Scores:** - **Quality of Support:** 8.3/10 (Category avg: 8.4/10) - **Ease of Use:** 10.0/10 (Category avg: 9.2/10) **Seller Details:** - **Seller:** [Push.ai](https://www.g2.com/sellers/push-ai) - **Year Founded:** 2019 - **HQ Location:** Zug, CH - **LinkedIn® Page:** http://www.linkedin.com/company/push-ai (1 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Small-Business ### 18. [Localflavor](https://www.g2.com/products/localflavor/reviews) LocalFlavor.com saves you money on goods and services from the local businesses you love. From local restaurants and entertainment venues to goods and home services, you’ll find savings on LocalFlavor.com. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **User Satisfaction Scores:** - **Quality of Support:** 10.0/10 (Category avg: 8.4/10) - **Ease of Use:** 10.0/10 (Category avg: 9.2/10) **Seller Details:** - **Seller:** [Localflavor](https://www.g2.com/sellers/localflavor) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/localflavor/ (28 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Mid-Market ### 19. [Voyage Prive](https://www.g2.com/products/voyage-prive/reviews) Voyage Prive is a private club specialized in premium holidays retail at the best prices. Number one in travel private sales, it offers flash deals exclusively to its members. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **User Satisfaction Scores:** - **Ease of Use:** 10.0/10 (Category avg: 9.2/10) **Seller Details:** - **Seller:** [Voyage Priv√©](https://www.g2.com/sellers/voyage-priva-a) - **Year Founded:** 2006 - **HQ Location:** Aix-en-Provence, FR - **Twitter:** @voyageprive (47,194 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/voyage-prive/ (1,315 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Small-Business ### 20. [BOGOS by Secomapp](https://www.g2.com/products/bogos-by-secomapp/reviews) BOGOS (formerly Free Gifts by Secomapp) is the all-in-one promotion platform that helps Shopify merchants increase revenue with BOGO offers, bundles, upsells, discounts, and free gifts. Supporting online stores, POS, mobile apps, and headless commerce, BOGOS maximizes average order value through intelligent automation across all sales channels. Key Features: - Free gift campaign triggers with flexible rules and automatic application - Smart product bundles with dynamic pricing and volume discounts - Strategic upselling across product pages, cart, and checkout - Advanced tiered discounting with customer segment targeting - Automated free gift triggers based on cart value and behavior - Real-time analytics and performance tracking for campaign optimization With dedicated customer support and comprehensive onboarding resources, BOGOS ensures merchants can quickly implement and optimize their promotional strategies. Join over 8,000 Shopify brands already using BOGOS to transform their promotional campaigns and drive sustainable revenue growth. **Seller Details:** - **Seller:** [Secomapp](https://www.g2.com/sellers/secomapp) - **Year Founded:** 2014 - **HQ Location:** Home City, 117 P. Trung Kính, Trung Hoà, Cầu Giấy, Hà Nội - **Twitter:** @secomapp (156 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/secomapp/about/ (12 employees on LinkedIn®) ### 21. [Booksy Biz](https://www.g2.com/products/booksy-biz/reviews) Booksy Biz is the all-in-one online booking software and business management platform built for beauty pros and salon owners who do it all - hair, nails, skin, massage, braids, and everything in between. Whether you’re solo or running a full team, Booksy puts your whole business in one place so you can spend less time managing and more time practicing your craft. With a marketplace of 50M+ clients, Booksy doesn’t just keep your calendar full - it helps more clients find you, book you, and stay loyal. What Booksy Biz does for you - 24/7 Online Booking: Clients book themselves anytime with an online booking system that works around the clock. - More Visibility: Get discovered on Google, the Booksy for Customers app, and Booksy’s Marketplace by people searching for pros like you. - Business HQ: Appointment scheduling software, client management, marketing tools, and payment processing-together in one powerful platform. - Less admin and operational chaos: Streamline and automate your scheduling, marketing, and staff management systems. - Resources and inventory management: Keep your team and business running smoothly. - Time Savings: Automations that save you up to 24 hours every month. - Flexibility: Manage your business from your phone, tablet, or desktop. Why pros love it - Customizable calendars for you and your staff - Secure, integrated checkout and payment processing - Automated reminders to cut no-shows - Reporting and insights that help you grow - Built-in marketing tools to boost bookings and keep clients coming back - Transparent pricing that includes every feature - 24/7 live support Booksy Biz is salon-grade tech with small-business swagger - made to help you work smarter, grow faster, and get booked by the people who matter. Learn more: biz.booksy.com/en-us **Average Rating:** 4.8/5.0 **Total Reviews:** 6 **User Satisfaction Scores:** - **Quality of Support:** 8.8/10 (Category avg: 8.4/10) - **Ease of Use:** 9.2/10 (Category avg: 9.2/10) **Seller Details:** - **Seller:** [Booksy](https://www.g2.com/sellers/booksy) - **Year Founded:** 2014 - **HQ Location:** Chicago, IL - **LinkedIn® Page:** https://www.linkedin.com/company/3757382 (1,145 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Small-Business #### Pros & Cons **Pros:** - Booking Management (1 reviews) - Business Growth (1 reviews) - Ease of Use (1 reviews) - Easy Scheduling (1 reviews) - User-Friendly (1 reviews) ### 22. [GetintheLoop](https://www.g2.com/products/getintheloop/reviews) GetintheLoop is a digital marketing platform that connects businesses with consumers who enjoy saving at their local favorites. **Seller Details:** - **Seller:** [GetintheLoop](https://www.g2.com/sellers/getintheloop) - **Year Founded:** 2013 - **HQ Location:** Kelowna, CA - **LinkedIn® Page:** https://www.linkedin.com/company/getintheloop-marketing/ (71 employees on LinkedIn®) ### 23. [GudangAda](https://www.g2.com/products/gudangada/reviews) Merchant Marketing **Seller Details:** - **Seller:** [GudangAda](https://www.g2.com/sellers/gudangada) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 24. [Lexoo](https://www.g2.com/products/lexoo/reviews) Lexoo is a curated marketplace for business lawyers. **Seller Details:** - **Seller:** [Lexoo](https://www.g2.com/sellers/lexoo) - **Year Founded:** 2024 - **HQ Location:** Geneva, CH - **Twitter:** @Lexoo (1,480 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 25. [Voucher](https://www.g2.com/products/voucher/reviews) to utilize anytime. You can buy vouchers  **Seller Details:** - **Seller:** [Upwork Inc.](https://www.g2.com/sellers/upwork-inc) - **Year Founded:** 2015 - **HQ Location:** San Francisco, California - **Twitter:** @Upwork (354,844 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/4827017/ (170,289 employees on LinkedIn®) - **Ownership:** NASDAQ: UPWK ## Parent Category [B2B Marketplaces](https://www.g2.com/categories/b2b-marketplaces) --- ## Buyer Guide ### What You Should Know About Merchant Marketing Software ### What is Merchant Marketing Software? Merchant marketing software provides businesses, particularly small businesses, with the ability to market their services to a larger audience than they would otherwise be able to reach. These tools provide these businesses with marketing opportunities at a low cost while leveraging the platform’s large audience to advertise the business’ services. In most cases, these platforms provide a marketplace for a business to advertise a specific discount on a product or a service. Unlike a traditional marketing platform, merchant marketing software provides small businesses with access to marketing services without needing to purchase additional software or dedicating a large amount of time to creating a marketing campaign. The goal is to increase a business’ customer base and customer loyalty while the platform either charges small fees from the business to create a listing or takes a percentage of completed transactions. While the focus on discounts limits a business’ options for marketing, the ease of integration with social media and the option for analytics provides useful tools that may be prohibitively expensive for a very small business. While there is an element of competition that can impede the success of a campaign if there are more attractive deals available from other businesses, the benefits often outweigh the risks. Given that the platform typically takes a portion of completed sales, if no sales are made, there is little risk in creating a listing. However, businesses should be cognizant of their ability to handle increased demand and foot traffic. If a business is unable to handle 500 new customers over the next six months, they should be aware of how many people can purchase the offered deal and when the offer expires and adjust accordingly. Key Benefits of Merchant Marketing Software - Access to a larger customer base - Marketing tools at a low cost - Improvements to customer loyalty - Analytics and data on customer demographics and campaign success ### Why Use Merchant Marketing Software? Merchant marketing software is intended to help small businesses market themselves through small-scale campaigns, leveraging the merchant marketing platform’s user base. These campaigns typically revolve around offering an exclusive discount on a product or service that is available only to users of the platform. Furthermore, the campaigns are often low cost and require little work on the part of the small business. Though some platforms have self-service offerings where businesses can create their own campaign, many have dedicated sales and editorial teams who take the business’ information and craft the campaign for them. Businesses may have access to a merchant dashboard or merchant portal that allows them to see various metrics regarding their campaign as well as customer demographics. For most businesses, marketing is both a requirement and a potentially huge expense. Low-cost options can be extremely valuable for businesses, and small businesses in particular, without a lot of extra funds to spend. While merchant marketing software doesn’t provide marketing in the typical sense, these solutions do provide an element of customer outreach. Tools may offer targeted emails, and the discount page is often shareable via social media so the business can use more traditional marketing methods to get the word out about their campaign. **Low cost and low effort —** Most merchant marketing platforms are easy to use and don’t require up-front payment. This makes them ideal for small businesses and businesses who do not have a large marketing budget. **Increased visibility —** Many merchant marketing platforms have a dedicated user base always on the lookout for a good discount. By creating a campaign, businesses have access to this user base that they would likely not have been able to target before. **Loyalty building —** Not only can a business attract new customers, but they can also bring back lapsed customers who need a bit of enticement to return. With each new and returning customer, there is the opportunity to build loyalty so they return to the business again and again. ### Who Uses Merchant Marketing Software? Merchant marketing is typically used by smaller businesses with smaller marketing budgets, but anyone can use merchant marketing platforms. If creating a campaign will not put undue stress on your business or your workforce, then it can be a viable marketing option. Leveraging an already loyal customer base can only increase the success of a campaign. **Small businesses —** Merchant marketing platforms are low cost and low effort on the part of the business, so they easily fit into a small budget. These platforms can also be effectively used to grow a customer base or increase the loyalty of an existing customer base. **Businesses trying to move excess inventory —** A great way to get rid of excess inventory or unwanted inventory is to discount it. With a merchant marketing platform, businesses can not only discount this inventory but also make it available to customers all over the country or globe. While some platforms may have location restrictions, leveraging their user base to move excess inventory can open up shelves for newer, and better, inventory. **Businesses debuting new services —** Sometimes it can be difficult to get the word out about an exciting new service or product being offered by a business. By leveraging merchant marketing platforms to advertise these new services, businesses can make new and returning customers aware of a new offering without a large advertising campaign. ### Kinds of Merchant Marketing Software There are a few different varieties of merchant marketing platforms. **Discounts —** Most merchant marketing platforms revolve around discounts and coupons. The exclusivity of the discount to the platform attracts users, enabling the business to reach a wider customer base. **Products —** Some platforms exclusively offer products rather than coupons for services. These products may be purchased and shipped via the platform, but some may send users to the vendor’s website to purchase the products at a discount. **Niche —** Some merchant marketing platforms specialize in a specific industry or niche. That may be products and services related to a specific hobby, or that may be beauty deals or fitness deals exclusively. **Location-specific —** Many merchant marketing platforms revolve around specific cities or regions in order to make it easy for residents to find businesses near them to patronize. This often applies to platforms that offer services that are performed either at customers’ homes or in a business’ storefront. ### Merchant Marketing Software Features **Merchant dashboard —** A merchant dashboard allows businesses to access data about their customers and campaigns via the back end of the merchant marketing platform. Users can view important information regarding their campaigns, create a new campaign, or edit, pause, and restart a current campaign. **Credit card processing —** Many merchant marketing platforms allow customers to purchase directly from the platform. This is partially how the platform makes money, but it also makes it easy for both the customer and the business to complete the transaction. **POS integration —** Once a customer has purchased a service or product, they may need to go into the business’ storefront to receive their service. To redeem the customer’s coupon or voucher, the merchant marketing platform may be able to integrate with the merchant’s POS system to easily complete the redemption process. This allows the business to keep track of how many vouchers have been redeemed and also makes it easy to complete the transaction if the customer purchases additional items or services. If the POS system can automatically deduct the appropriate amount, it makes it much easier for the business to maintain accurate records and serve the customer in a timely fashion. **Loyalty programs —** Some merchant marketing platforms have some kind of loyalty program or the option for a business to create their own loyalty program. This helps both attract new customers and retain present customers. **Reports and analytics —** Accurate and expansive data is crucial for a successful business, and many merchant marketing platforms have the ability to create reports or analytics based on the performance of a business’ campaign. Customer demographics, units sold, and units redeemed are all important information that can help a business improve their performance in the future. **Marketplace —** Most merchant marketing platforms use the marketplace model by providing a platform for customers to search for the services they are interested in and choose the service that works best for them. Some platforms may allow users to find the closest service to them, helping businesses find local customers. ### Potential Issues with Merchant Marketing Software **Unsuccessful campaigns —** Given the marketplace setup of many merchant marketing platforms, there is competition among campaigns. Competition means that there is a chance that a campaign may not sell as many units as the business would like. A business should prepare for the possibility that their campaign will not be a huge success, and be able to support their business without the campaign. **Inability to handle increased demand —** Ideally a business’ campaign will be wildly successful and result in increased business for the foreseeable future. However, a small business may not be equipped to handle an exponential increase in business. This can result in slow service or broken appointments, which make customers unhappy. Before running a campaign, ensure that your business can handle the increased foot traffic and appointments with appropriate technology and employee coverage. **Fees —** Each merchant marketing platform has a slightly different fee structure, but they all make money from the campaigns that they run. Some take a percentage of all profits and some require an upfront fee to run the campaign. Make sure you understand the fee structure and are comfortable with it before committing to a platform. **Difficulty redeeming vouchers —** Once a customer participates in a campaign by purchasing a voucher or coupon, that voucher must then be redeemed by the business running the campaign. This can be done a variety of ways, but the easiest is often scanning a barcode into a POS system or directly into the marketplace. However, depending on the technology available to the business and the technology used by the merchant marketing platform, there may be difficulty redeeming vouchers. To ensure a smooth experience for customers, become familiar with the method of redeeming vouchers and ensure that your business can accommodate it. ### Software and Services Related to Merchant Marketing Software [**Digital marketing**](https://www.g2.com/categories/digital-marketing) **—** Digital marketing software enables users to create a variety of online marketing campaigns. In conjunction with merchant marketing tools, campaigns can become more successful. [**Retail POS**](https://www.g2.com/categories/retail-pos) **—** Retail POS systems may be used to redeem merchant marketing platform vouchers, making it easy for businesses to integrate merchant marketing into their business plans.