Uses external data sources to improve customer profiles.
Expandability
Can be updated to accept new sources and types of data.
Content Marketing
Can act as a content marketing platform.
Multiple Devices
Can engage with customers across any device with a consistent message.
Intelligence (3)
Marketing Metrics
Provides analysis of marketing program ROI and efficiency.
Predictive Modeling
Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.
Recommendation Engine
Uses artificial intelligence to provide suggestions based on desired outcomes.
Platform Basics (2)
Dynamic Segmentation
Based on 33 B2Metric reviews.
Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).
Journey Optimization
Based on 33 B2Metric reviews.
Automates the testing and optimization of customer-facing messaging and campaigns.
Platform Data (4)
Journey Reporting
This feature was mentioned in 33 B2Metric reviews.
Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
Trends Reporting
Based on 33 B2Metric reviews.
Ability to measure product usage by feature, campaign performance by source, and other trending metrics.
Dashboards
As reported in 34 B2Metric reviews.
Provides dashboards to combine and visualize quantitative and qualitive customer journey data.
Advanced Data Filtering
This feature was mentioned in 34 B2Metric reviews.
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.
Platform Additional Functionality (3)
Journey Mapping
This feature was mentioned in 33 B2Metric reviews.
Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.
Integrations
As reported in 33 B2Metric reviews.
Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
Automated Alerts
33 reviewers of B2Metric have provided feedback on this feature.
Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.
Integration - Machine Learning (1)
Integration
Based on 13 B2Metric reviews.
Supports integration with multiple data sources for seamless data input.
Learning - Machine Learning (3)
Training Data
As reported in 13 B2Metric reviews.
Enhances output accuracy and speed through efficient ingestion and processing of training data.
Actionable Insights
This feature was mentioned in 13 B2Metric reviews.
Generates actionable insights by applying learned patterns to key issues.
Algorithm
13 reviewers of B2Metric have provided feedback on this feature.
Continuously improves and adapts to new data using specified algorithms.
Agentic AI - Customer Journey Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
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