B12 AI Website Builder Reviews & Product Details

B12 allowed me to build not just a website, but a complete digital ecosystem (Corporate, Product, and R&D sites) rapidly. The AI provided a solid structural foundation that we could then refine into a premium, 'Apple-quality' aesthetic. I particularly value the flexibility of the editor—allowing for complex 'Zig-Zag' layouts, deep-dive research libraries, and distinct visual identities for each brand branch (Caliteco vs. AmberCore) without needing a massive development team. The visual clarity and ability to manage high-fidelity assets are top-tier. Review collected by and hosted on G2.com.

While the AI structure is great, the initial AI-generated copy can be a bit generic and repetitive (often using common robotic phrasing). To achieve a truly high-end, sovereign brand voice, I had to spend significant time rewriting the text and refining the tone to sound more authoritative and less robotic. It is a powerful tool, but for a niche, high-tech industry, you cannot rely solely on the AI text; you need to bring your own strategic messaging to the table. Review collected by and hosted on G2.com.

They made great suggestions to make the process quick and easy. Review collected by and hosted on G2.com.

heir suggestions were spot on. I like the choices of photos that they had. My website is very professional looking. I always get compliments about its look. Review collected by and hosted on G2.com.

Easy to set up and build your online presence. Allows to easily manage content creation, SEO, Social and overall user performance. Review collected by and hosted on G2.com.

Was trying to use it as a MarketPlace platform and is better suited for a curated website for a service business. Review collected by and hosted on G2.com.

That my site is very professional looking and I have lots of options to alter it. I hope once I get SEO, I'll finally start getting orders. Review collected by and hosted on G2.com.

Having worked in B12 for more than a year now, it took quite some time to understand and learn everything. The chat folks have really helped though and now I could probably become one of them myself.

What I'd like to see done:

1. I have 10 niche branding sites and I need to duplicate one of my current sites but I'm told the Engineers don't know how to do that yet. :(

2. When you update the program, it is not available to use on the first site I built in B12. I'm working on my 2nd one now and see it has many more options. Review collected by and hosted on G2.com.

The ease of use and editing through the portal Review collected by and hosted on G2.com.

not every aspect of your website is customizable through the portal Review collected by and hosted on G2.com.

Nothing. The product has high promises of merging AI with human design. Unfortunately, it would appear that what they are delivering is a couple of pre-done templates that their "AI" auto selects for you, then you need to pay a designer (by the hour) to customize it. To make matters worse, unlike a traditional design shop, they are restricted by the templates they have, so they really cannot do anything truly custom. The result looks amateurish. I was able to get a much better website using Square Space at a fraction of the cost and time. Review collected by and hosted on G2.com.

I had big hopes of partnering with B12 on building websites for my business. In talking with one of their account managers, he had promised a high-touch, very custom solution. Unfortunately, after paying them, the account manager disappeared and passed me off to their automated system, which did an abysmal job. To make it look professional, they kept on asking me to pay one of their designer's time. In summary, they are all talk, but lite on the dilivery. Additionally, due to the numerous touch points, the entire process takes much longer than they first promise. Review collected by and hosted on G2.com.

The greatest thing about B12 is the quality of their work. After a brief online meeting focusing on my company, our services, and our goals, they made us a beautiful website. They also do our SEO, and it has been very effective. The new clients I've acquired directly through our website have paid for B12's services above and beyond. Review collected by and hosted on G2.com.

On occasion, the replies I receive when I email support lack the depth and detail I would like to see. They have a team of people that respond to their support requests, and most of them are really great, but sometimes one of them seems like they are in a hurry when they reply and are trying merely to quickly knock out a ticket. Review collected by and hosted on G2.com.

Wonderful folks who are always easy to work with on needed ideas for my website. Review collected by and hosted on G2.com.

Nothing I can think of. All of my needs are treated professionally and quickly. Review collected by and hosted on G2.com.

The team's dedication to helping me develop my site and attention to detail. Review collected by and hosted on G2.com.

I can't think of any issues that the team didn't resolve Review collected by and hosted on G2.com.

The website look/feel, as well as the staff. The staff is very knowledgable, and have helped me with my SEO Review collected by and hosted on G2.com.

Adding/changing things on my website (i.e. new pages, page dimensions, etc.) can be tough -- it's not the most user-friendly, but the staff knows it through and through, and they've been able to help me with specific asks. Review collected by and hosted on G2.com.