# avanta Reviews
**Vendor:** ECOPLAN E-Commerce  
**Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)
## About avanta
avanta is an ERP-first B2B e-commerce and AI platform for manufacturers, industrial companies, and wholesalers. The platform is specifically designed for complex B2B processes and connects digital sales, service, and after-sales channels directly with the ERP system. Unlike traditional e-commerce systems, avanta offers a comprehensive B2B feature set out of the box. Companies can digitalize key sales and customer service processes without extensive custom development. The platform is open source and can be deployed as SaaS, in the cloud or on-premise. avanta is primarily used by mid-market and enterprise companies, particularly in industries such as mechanical engineering, plant engineering, tooling, chemicals, industrial components and packaging. The platform includes features such as B2B online shops, customer and service portals, PunchOut integrations (OCI / cXML), spare parts solutions, mobile apps, IoT automation, and integrated AI capabilities and bots.






- [View avanta pricing details and edition comparison](https://www.g2.com/products/avanta/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-24+09%3A16%3A39+-0500&secure%5Bsession_id%5D=ce8baabd-d128-40ad-9c4f-89894ae61091&secure%5Btoken%5D=20f4e37f07bb811f508f29182a8cfe8c542affd57cfb0372a66475988530941e&format=llm_user)

## avanta Features
**Headless Commerce**
- Decoupling
- REST APIs
- Data Orchestration
- Customization
- Extensibility

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Agentic AI - E-Commerce Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Merchandising/Marketing**
- Storefront Design Tools
- Product Visualization
- Recommendations / Personalization
- Promotions and Discounts
- Shopping Cart Abandonment
- Product Reviews
- SEO

**Product Catalog**
- Content Management
- Product Configuration
- Product Search and Filtering
- Intangible Products

**Order Process**
- Checkout Process
- Shipping Options
- Tax Display and Processing
- Payment Processing
- Order Management
- Returns / Refunds
- Inventory Management
- Multi-Channel Fulfillment

**Multi-Channel Support**
- Omnichannel
- Mobile
- Social Commerce
- Customer Service
- Store Locator
- 3rd-Party Store Integration
- B2B

**Platform**
- APIs
- Customization
- Integrations to Add-on Tools
- User Management
- Reporting / Analytics
- Security
- Multi-Site Management
- Admin Access Rights
- Test-to-Product Migration
- Internationalization
- Cross Browser Support
- Performance and Reliability

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