--- title: Avalara Reviews meta_title: 'Avalara Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 825 reviews by the users' company size, role or industry to find out how Avalara works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 825 scale: '5' date_modified: '2026-07-17' parent_category: name: Tax Software url: https://www.g2.com/categories/tax-software --- # Avalara Reviews **Vendor:** Avalara, Inc. **Category:** [Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance) **Average Rating:** 4.0/5.0 **Total Reviews:** 825 ## About Avalara Avalara is the agentic AI platform for global tax and compliance. For more than two decades, Avalara has built one of the most expansive libraries of tax content and integrations in the industry, processing more than 54 billion transactions annually and supporting over 200,000 direct and indirect customers across more than 75 countries. The company's purpose-built AI agents automate end-to-end compliance with greater precision, from tax calculations and return filings to exemption certificate management and beyond. For more information, visit avalara.com. ## Avalara Pros & Cons **What users like:** - Users find Avalara's service to offer **ease of use** , simplifying sales tax filing and transaction tracking efficiently. (109 reviews) - Users value the **time-saving tax automation** of Avalara, simplifying compliance and providing peace of mind. (84 reviews) - Users value the **ease of filing** with Avalara, appreciating its effortless tax return process and excellent support. (50 reviews) - Users value the **accessible and supportive customer service** from Avalara, simplifying implementation and ongoing processes effectively. (48 reviews) - Users value Avalara's **automation capabilities** , significantly reducing time and effort in sales tax processes. (44 reviews) - Users appreciate the **ease of use** of Avalara, especially for managing customer exemption certificates and nexus thresholds. (42 reviews) - Time-saving (40 reviews) - Users appreciate the **seamless integrations** of Avalara with various platforms like QuickBooks and Salesforce, enhancing efficiency. (39 reviews) - Users value the **automatic filing and payment** features of Avalara, enhancing accuracy and ease in tax compliance. (36 reviews) - Reliability (35 reviews) **What users dislike:** - Users experience **poor customer support** , often feeling that issues are closed prematurely without adequate resolution or explanation. (92 reviews) - Users feel that Avalara needs **better communication and tutorials** to support new users and enhance their experience. (66 reviews) - Users report **poor support services** , highlighting slow response times and communication issues during critical implementations. (54 reviews) - Users struggle with **tax issues** , including challenging rate entries, billing practices, and regular technical problems affecting usability. (39 reviews) - Users find Avalara **expensive** , with yearly price increases and complicated processes adding to the overall cost burden. (26 reviews) - Users face numerous **billing issues** with Avalara, including unexpected charges and poor account management communication. (24 reviews) - Users often face **technical issues** with Avalara, including slow performance and frustrating upload timeouts. (23 reviews) - Complex Interface (21 reviews) - Users frequently experience **integration issues** with Avalara, leading to inconsistent functionality and support challenges. (16 reviews) - Pricing Issues (16 reviews) ## Avalara Reviews ### 1. Avoid Avalara: Time Consuming, Costly, and Zero Accountability **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2025 **What do you like best about Avalara?** Unfortunately, nothing met our expectations. **What do you dislike about Avalara?** Costly, painful onboarding, unnecessary state registrations, software incompatibilities, and zero accountability. Their team admitted to unresponsiveness and miscommunication, but refused any resolution. We’ve moved on, but still deal with state notices from our time with them. Working with Avalara added to my stress and workload. Their complete disregard for customer satisfaction made this one of the worst vendor experiences I’ve had in a long time. **What problems is Avalara solving and how is that benefiting you?** They were supposed to ensure sales tax compliance, nexus monitoring, state registrations, and filings through a seamless Shopify integration backed by world-class support. We got the exact opposite. No benefit at all. A lot of headaches and wasted time/money. **Official Response from Celina Romera:** > Thanks for taking the time to share your experience with us. We understand your frustration and regret that we did not meet your expectations. We will take your feedback into account to make necessary improvements. ### 2. Good experience **Rating:** 4.0/5.0 stars **Reviewed by:** Paul E. | Enterprise (> 1000 emp.) **Reviewed Date:** June 26, 2025 **What do you like best about Avalara?** International Taxation for our customers is helpful **What do you dislike about Avalara?** None that I'm aware of that's a finance question. **What problems is Avalara solving and how is that benefiting you?** Ease of cross border tax calculations. **Official Response from Celina Romera:** > Hi Paul! Thank you for leaving a review. It’s great to hear Avalara is helping add ease to your cross-border calculations. We appreciate your feedback and are glad to be supporting your team. ### 3. Indirect tax account **Rating:** 4.5/5.0 stars **Reviewed by:** Minerva A. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2025 **What do you like best about Avalara?** User friendly. Blends innovation with practicality. **What do you dislike about Avalara?** internet connection. its slow. crashes . **What problems is Avalara solving and how is that benefiting you?** SUT filing, Exemption certificate storing, SUT audit reporting **Official Response from Celina Romera:** > Hi Minerva, thanks for taking the time to leave a review. We’re glad to hear you’re finding Avalara user-friendly and helpful for managing filings and exemption certificates. Thanks for being a customer! ### 4. Sales tax service **Rating:** 5.0/5.0 stars **Reviewed by:** Marissa F. | Controller, Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2023 **What do you like best about Avalara?** They take care of sales tax returns! Which has the been helpful. **What do you dislike about Avalara?** The cost could be expensive. Timing of signing up for the products can be tricky. **What problems is Avalara solving and how is that benefiting you?** We have used the VDA services. This has helped us become compliant in multiple jurisdictions. **Official Response from Celina Romera:** > Hi Marissa, thanks for taking the time to write about your experience with Avalara. We work hard to deliver reliable products, and we're happy to read they are benefitting your team! ### 5. Onboarding was challenging **Rating:** 4.5/5.0 stars **Reviewed by:** Angela P. | Accountant, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Avalara?** I like the ease of managing and easily recovering tax exempt certs when needed. **What do you dislike about Avalara?** I think that Avalara could use some work on the customer onboarding experience. **What problems is Avalara solving and how is that benefiting you?** Avalara is helping us to manage and easily track tax documents **Official Response from Celina Romera:** > Thanks for sharing your experience, Angela! We appreciate your feedback about our onboarding process and would like to learn more details on how we could improve the GoLive experience. Please reach out to us at customercare@avalara.com to continue this conversation. ### 6. Saves Time **Rating:** 4.5/5.0 stars **Reviewed by:** Ashley S. | Senior Tax Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Avalara?** Saves a significant amount of time and is accurate! **What do you dislike about Avalara?** Can be a little confusing the during the onboarding process, but once familiar it is easy to use. **What problems is Avalara solving and how is that benefiting you?** The significant amount of time spent doing manual sales tax compliance. **Official Response from Celina Romera:** > Thank you for sharing your experience with us, Ashley! We are glad to save your team time in the sales tax process. ### 7. Avalara - A leader in the indirect sales tax software market **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Avalara?** Automate the calculation of taxes charged on invoices and taxes paid on purchases. Interfaces with all valid exemption certificates that are loaded in the software so that taxes are not charged when appropriate. Very easy to use and is very user friendly. **What do you dislike about Avalara?** Technical support is not the fastest when trying to figure out why something is not working the way we expect. **What problems is Avalara solving and how is that benefiting you?** Saving us large amounts of time and money. Makes servicing audits very easy. **Official Response from Celina Romera:** > We appreciate you taking the time to share your experience with Avalara. We work hard to provide the best solution possible and we're happy to serve your team! ### 8. Great platform for the indirect taxes automation, efficiency, and compliance **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2025 **What do you like best about Avalara?** 1. Ease of use: intuitive UI, dashboards, reports and analytics, tax code wizard, heat map, etc 2. Tax compliance: automatic tax rates updates, tax complinace, tax filing, tax remittance services, global coverage 3. Support: customer service support: timely and knowledable resolution, extensive self-help instucitons 4. Ease of integration and setup, many out-of-box features 5. Frequent webinars about features, best practices, tax changes, etc **What do you dislike about Avalara?** 1. Pricing - the pricing model is complex and includes transction limits, it might not scale if transaction volume increases signifincatly. 2. the profesional services engagement - it requires much more internal resources and efforts to manage then expected. **What problems is Avalara solving and how is that benefiting you?** Tax compliance accross several billing platforms **Official Response from Celina Romera:** > Thank you for highlighting your positive experience on our platform's ease of use, customer support, seamless integration, and customer webinars. We also appreciate your constructive notes, and we are continuously evaluating our pricing model and service offerings to ensure they align with our customers' expectations. Thanks for the feedback! ### 9. Our current experience with Avalara has been amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Rommel M. | Tax Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Avalara?** The support team handling our business is amazing! Worth every penny! **What do you dislike about Avalara?** If this was years ago, my review would different. But Avalara has truly made strides to improve. The biggest improvement was to their customer support, they have really turned things around. I was an avid hater of this company, that has changed and they've won me over. **What problems is Avalara solving and how is that benefiting you?** Avalara has been helping with product implementation and they have just been amazing business partners. **Official Response from Celina Romera:** > Hi Rommel! We appreciate you sharing your experience with us. We're so grateful for the acknowledgement of our improved support as we have worked hard to create the best customer experience possible. Thanks for trusting us with your sales tax and giving us the opportunity to win you over! ### 10. Avalara has made sales tax seemless for our business **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff F. | Director, A&BI, Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Avalara?** The ease of use to take large portions of work off our plate **What do you dislike about Avalara?** It can be challenging to deal with all notifications coming in from States **What problems is Avalara solving and how is that benefiting you?** Sales tax compliance with a growing number of states **Official Response from Celina Romera:** > We appreciate your review, Jeff! Thanks for trusting us with your sales tax needs. ### 11. Great Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2025 **What do you like best about Avalara?** ensuring that you are staying in compliance with the current taxation and provides all of features **What do you dislike about Avalara?** It could be pricey for small business and it could be frustrating to connect with customer service. **What problems is Avalara solving and how is that benefiting you?** multi-jurisdiction taxation and monitoring the nexus **Official Response from Celina Romera:** > Thanks for taking the time to leave a review. We appreciate your feedback and are grateful for the opportunity to serve you. ### 12. AVID AVALARA USER **Rating:** 4.5/5.0 stars **Reviewed by:** Amber W. | Accounting & Sales & Use Tax Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Avalara?** Prompt customer care, our account manager is completely awesome and always gets back to us with even the most tedious issues/questions. **What do you dislike about Avalara?** Sometimes when troubleshooting, issues can go on for quite some time before a resolution is found. **Recommendations to others considering Avalara:** Make sure you get a good onboarding team and never be afraid to ask as many questions as you need, other than that you should be good! **What problems is Avalara solving and how is that benefiting you?** Time spent is definitely a big one, we've cut down on the downtime for all of the admin work required with sales tax record keeping. Accuracy would be another huge benefit. It's so hard to know all of the laws and state legislations regarding sales tax calculation. **Official Response from Bobby Sands:** > Hi Amber, thank you for taking the time to share your experience using Avalara. We work hard to deliver our customers the best service possible, and we’re grateful for the opportunity to work with you. ### 13. A Hands Off Approach To Sales Tax **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2025 **What do you like best about Avalara?** -Automated Sales Tax Returns -Easy To Add New States/Forms -Good Overall Pricing -Relatively Easy To Reconcile And Make Manual Adjustments **What do you dislike about Avalara?** -Customer Support Can Be Improved -Billing/Subscription Tiers Can Be Confusing **What problems is Avalara solving and how is that benefiting you?** -Handles Monthly/Quarterly Sales Tax Filings -Notifies Customer About Potential Nexus Events -Automated Batch Withdrawals + Payments -Easy Integration With Most Systems **Official Response from Celina Romera:** > Thanks for sharing your feedback with us. We are always looking to enhance our customer experience, so we appreciate learning about what's been going well and what improvements you'd like to see! ### 14. Powerful sales tax software to make my life easier **Rating:** 4.0/5.0 stars **Reviewed by:** Liz B. | Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Avalara?** Avalara makes the sales tax compliance process as painless as possible. When I need to adjust my return, its done quickly and accurately. It's easy to calculate tax based on products. **What do you dislike about Avalara?** Difficult to understand which specific selections to make when I have a customer service question. I had one customer service agent close my ticket and tell me I sent it to the wrong area and resubmit. I also have a big problem with FX translation as we accept invoices in multiple currencies. I should have the option to translate in Avalara, not my ERP. **What problems is Avalara solving and how is that benefiting you?** Calculating tax due on invoices, filing monthly sales tax returns **Official Response from Celina Romera:** > Hi Liz, thank you for taking the time to share your experience with us. We appreciate your feedback on our support ticketing process and we'd love to help resolve the concerns you've mentioned. If you still need assistance, please reach out to us at customercare@avalara.com. ### 15. Gold level tax software **Rating:** 5.0/5.0 stars **Reviewed by:** Joy W. | Accounting Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Avalara?** Avalara has allowed our transactional tax process to maintain accuracy for audits, reduce the amount of time our Finance and IT departments have to spend on data updates and allows us to see system errors in our monthly review of reports. **What do you dislike about Avalara?** Avalra's Univeristy and knowledge base has helped to increase our own research but when reachign out to support I only get redirected to the knowledge base articles I've already read. **What problems is Avalara solving and how is that benefiting you?** Avalara has benefitted our company for 15 years in providing great tax calculations, returns and tax exemption management. It has been managed by a staff of one to two people for all those years. **Official Response from Celina Romera:** > Hi Joy, thanks for sharing your experience with us. We are happy to reduce your time and improve accuracy for your sales tax calculation! Thanks for trusting us to support your business. ### 16. Horrible product. Horrible service. **Rating:** 0.0/5.0 stars **Reviewed by:** Tom A. | Director of Finance and HR, Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2024 **What do you like best about Avalara?** What they said they would solve, but actually they made everything worse. **What do you dislike about Avalara?** First, the product: AvaTax doesn't work well. Avalara clearly doesn't care about maintaining an excellent product with their QBO integration. We had tax calculations change after we sent the invoice to a client, even though we didn't change anything on the invoice. Most recently, Avalara has failed to support an update the QBO rolled out, and now tax calculations tax 3-5 minutes to calculate... what a huge waste of time? You want to create an invoice, and then send it to your customer, right? Nope, create that invoice... sit around for 3-5 minutes, make sure the sales tax shows up, then send it. Absolutely horrible. Next, the service: Avalara's support is the worst I've experienced, of any company, ever. We paid for a higher level of support, and we were assigned an Account Manager. Our Avalara Account Manager will not respond to me unless I send at least 3 emails. Average response time is 8 days. Technical support is worthless as well. They just tell you what you already can see in the AvaTax dashboard and will not help you find meaningful answers. If your ticket gets escalated, be prepared to spend 4-5 hours showing Avalara how you QA'd their product and found their bug, and then once you've proven to them, multiple times, that the bug exists, they might just fix it. Finally, the price: Avalara will automatically upgrade you to higher usage tiers without your permission. They will charge exorbitant "Upgrade Fees". Because their QBO integration is so bad, you end up having to use 3x the usage you expected, which then costs you 3x what you expected. We literally paid more because their product was worse than expected. **What problems is Avalara solving and how is that benefiting you?** None. The were supposed to solve our sales tax calculations, but they keep changing and messing up the calculations. You ask the support team why their system is changing the sales tax amount afte you've sent the invoice to your customer, but they don't know. **Official Response from Celina Romera:** > Thanks for bringing your concerns to our attention, Tom. We want to apologize for the frustration you've experienced and we understand our Customer Excellence team has been in contact with you to support a resolution for your business. We look forward to resolving these concerns with you. ### 17. streamline **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Import and Export | Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2025 **What do you like best about Avalara?** The usage of Avalara and AvaTax saves us time. **What do you dislike about Avalara?** The time consuming process when registring in a new state after you hit Nexus. Lack of specific advise and answering questions for specific states. **What problems is Avalara solving and how is that benefiting you?** As our business is growing and we have obligations in numerous states, Avalara is streamlining this process and filing returns in the company's name. **Official Response from Celina Romera:** > We appreciate you sharing your experience with us. We are happy to streamline your sales tax process as your business grows! ### 18. Peace of Mind for Sales Tax **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Avalara?** It's simple to use and uderstand. I can have peace of mind that my returns are filed properly. **What do you dislike about Avalara?** Support is not the best and they sometimes have billing issued that take a lot of time to receive credit or have them solved. **What problems is Avalara solving and how is that benefiting you?** I just have to bill my clients and Avalara does the rest with the tax authorities. **Official Response from Celina Romera:** > Thanks for taking the time to share your experience with us. We aim to provide peace of mind for our customers, and we're grateful for the opportunity to serve your team! ### 19. Avalara making strides to be better **Rating:** 5.0/5.0 stars **Reviewed by:** Marc P. | Controller / CFO , Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Avalara?** Once Avalara is set up and configured, it is a virtually hands-off solution to sales tax calculation, collection, and filing. **What do you dislike about Avalara?** The biggest drawback to Avalara is "one-size-fits-all" nature of their model. The set up for a very small company is not much different from a large organization. If you situation does not fit in their box, you might run into difficulties at times that require a hand-holding solution. **What problems is Avalara solving and how is that benefiting you?** What they are great at doing is calculating, charging, filing, and paying US sales tax. It is very hands off for me. The calculations are accurate and filings are timely. **Official Response from Celina Romera:** > Hi Marc, thanks for sharing your insight on Avalara. We work hard to provide a scalable solution and we would love to chat more about how we can better make our products more customizable to fit your specific business needs. Please reach out to us at customercare@avalara.com to continue the conversation. ### 20. Easy to integrate and gets the job done. **Rating:** 4.0/5.0 stars **Reviewed by:** Jordan R. | Lead Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Avalara?** Avalara takes all the guess work out of sales tax. We've integrated with three different systems so far and have been super simple to get started. **What do you dislike about Avalara?** The price is on a the high side, but if you can afford it, it's completely worth it. **What problems is Avalara solving and how is that benefiting you?** Makes tax compliance simple. No more tax tables and address gussing. **Official Response from Celina Romera:** > We are glad to read our products are integrating well with your systems and are easy to use. Thanks for the review, Jordan! ### 21. Senior Accountant **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2025 **What do you like best about Avalara?** Alavara is great for automating tax filings! **What do you dislike about Avalara?** Sometimes is hard to find the solution for my problem. **What problems is Avalara solving and how is that benefiting you?** ECM helps with keeping track of our exemption certificates! **Official Response from Celina Romera:** > Thanks for leaving a review. It’s great to hear our products are streamlining your sales tax needs. If you're ever running into trouble finding a solution, my team at customercare@avalara.com is here to help. We'd be happy to take a closer look. ### 22. Comfort in Filing **Rating:** 5.0/5.0 stars **Reviewed by:** Heather P. | Tax Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Avalara?** I like how Avalara is so customizable. I am able to create scenarios and profiles unique to the business and customers. It is very user friendly and release all new state data necessary for return filing. **What do you dislike about Avalara?** Avalara sometimes can be slow during filing times. **What problems is Avalara solving and how is that benefiting you?** The Avalara user support is great for answering all questions. **Official Response from Celina Romera:** > Thanks for the feedback, Heather! We are proud to offer a customizable approach to our software so we can best meets your needs. Thanks for trusting us to be a part of your sales tax process! ### 23. Great product, Non-existent customer service **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2024 **What do you like best about Avalara?** UPDATE: Avalara Customer Care reached out on 7/1 and offered a conversation to help address the issue (see comment below). I reached out that same day to follow up -- and have received NO response (or follow up response from their Customer Success team). Sadly, this illustrates my point -- its frustrating to be a net promoter of a great technology, but unable to recommend the company due to unacceptably poor Customer Service. Avalara has solved the hard tech issues...however, they need to sort our their customer support & customer success functions, which have been MIA for the past year. _____ Avalara helps you manage your complex tax nexus by caculating sales tax and filing sales tax returns. It integrates nicely with quickbooks and their sales & implementation teams were terrific. **What do you dislike about Avalara?** Thier customer support doesn't exist. Sadly, customer success is overloaded and doens't respond to emails. Support tickets to address simple billing issues go unanswered (after almost 2 months)...and you're never actually able to speak with someone...unless you're patient enough to wait 45 days to get a 10-min slot on your customer success reps calendar. I'm by nature an Avalara Net Promoter, but they've unwisely spent their equity with me as a champion for their product by wasting my time trying to solve simple issues. **What problems is Avalara solving and how is that benefiting you?** Sales tax calculation for a saas product, which has an uneven sales tax nexus across states. **Official Response from Celina Romera:** > Thank you for taking the time to write about your experience using Avalara. We strive to offer the best service possible and the frustrations you’ve described are not what we want. If you’re open to a conversation, we’d like to address your concerns by learning more about your specific experience and how we can improve. Please contact our team at customercare@avalara.com. ### 24. A no-brainer and timesaver! **Rating:** 5.0/5.0 stars **Reviewed by:** Preeti P. | Indirect Tax Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Avalara?** My favorite feature on Avalara is the AvaTax Returns! It makes return filing so effortless for our small team of 2. **What do you dislike about Avalara?** The customer service support can be a little slow at times, but they ensure that the cases are resolved appropriately. **What problems is Avalara solving and how is that benefiting you?** Prior to Avalara, we used to calculate sales tax (with our own homegrown workbooks) and file returns manually or through import templates provided by the State. With Avalara, our returns filing process has become incredibly easy and it saves our tax team so much time, and let's us focus on more important tasks. **Official Response from Celina Romera:** > Preeti, thanks for sharing about your experience with our products. We are proud of our Returns solution and we are excited to read that your team is as well. Thanks for trusting us with your sales tax! ### 25. Ecommerce MUST HAVE. Compliance Simplified! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2025 **What do you like best about Avalara?** How fun they made tax rules and compliance with educational events, their customer ambassador program, etc. **What do you dislike about Avalara?** Sometimes many of the compliance decisions although there should not be "grey area" per say, it often comes down to a decision of the business owner, the software will always only do so much. --However that's appropriate and most likely a positive at times. Sometimes, you just wish they could tell you a little more EXACTLY what to do. **What problems is Avalara solving and how is that benefiting you?** How to remain compliant as a small business who ships to many states. **Official Response from Celina Romera:** > Thanks for sharing about your experience with our products and our customer programs! I would love to learn more about compliance decisions you mentioned so I can pass the feedback along to our team. If you'd like to continue the conversation, please reach out to my team at customercare@avalara.com. ### 26. Experience as a CIP **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas W. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Avalara?** I really appreciate the scalability and customization of all of Avalara's solutions. Fom Avatax to MRA, Avalara realizes its diverse needs of its users and does its best to cater to those needs through all of its solutions' functions. **What do you dislike about Avalara?** My only compliant would be some of the support that I have received has not been of the quality that Avalara's products can provide. **What problems is Avalara solving and how is that benefiting you?** We use the MRA solution which has greatly improved the sales tax preperation function that we provide to our client. This improvement looks like reducing human error and increasing efficiency. **Official Response from Celina Romera:** > We are thrilled to be able to create a tax solution that works for your clients' unique needs. Thanks for taking the time to share your feedback with us, Thomas! ### 27. Awesome Solution, Awesome People!! ECM /Certcapture **Rating:** 5.0/5.0 stars **Reviewed by:** Catherin R. | Sales & Use Tax Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Avalara?** Avalara ECM and Managed Services is a game changer in my world where exemption management is the determing factor in our audit outcomes. The campaigns have helped in the numerous acquisitions and ensure that we are in compliance with the states at all times. Oh yeah, the Avalara team is great. Best customer service ever! **What do you dislike about Avalara?** I have not found any downsides as of yet. So far so good! Thanks Avalara team for all you do. **What problems is Avalara solving and how is that benefiting you?** Avalara is solving the problem of rates at the point of sale as well as exemption management **Official Response from Celina Romera:** > Thanks for sharing your experience with us, Catherin! We work hard to deliver the best service possible, and we're so glad to read that our products are changing the tax game for your team! ### 28. Premium support is 24 hours per email response. **Rating:** 0.0/5.0 stars **Reviewed by:** Adam S. | Financial Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Avalara?** Upside is that it has the same tax calculations that QBO has built into their product. **What do you dislike about Avalara?** If you have an error their front-line support does not know the product and in my experience will give incorrect advice. Support will close tickets without providing a solution and claim that the issue was user error. After repeatedly following up they will admit the error was internal and not user error but not offer any explanation. **What problems is Avalara solving and how is that benefiting you?** Tax calculations for client invoices and report filing **Official Response from Celina Romera:** > Hi Adam, thanks for bringing your experience to our attention. We understand how closed tickets without resolution would be upsetting and we apologize for the frustrations. We've escalated your concerns internally so that our team can assist in resolving, and we understand they have since reached out. We look forward to improving your experience with support. ### 29. Update 2: Our CSM does not know anything about our account... **Rating:** 2.0/5.0 stars **Reviewed by:** Adam B. | Ecommerce Manager, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2023 **What do you like best about Avalara?** It works well with e-commerce platforms like Magento. Does okay with WooCommerce. Our CSM has been willing to resolve issues with us directly and has been a transparent communicator. I did not know that our CSM managed 800+ customers. Knowing that now, I can appreciate the Avalara CSM being available to escalate issues at a higher level. **What do you dislike about Avalara?** Tech support has been a challenge to work with, but we are committed to resolving the issues we've encountered. We no longer trust that our CSM will put us on the radar for expedited support. Flying blind with this application and with this company. **What problems is Avalara solving and how is that benefiting you?** Avalara helps us solve the Sales Tax integration with our Magento E-commerce stores. In that regard, it helps us with sales tax compliance and sales tax remittance in our nexus regions. **Official Response from Bobby Sands:** > Adam, thank you for taking the time to write about your experience. I'm sorry you've had challenges getting assistance from your account manager and from our support team. If you’re open to a conversation, we’d like to address your concerns. Please contact me at customercare@avalara.com. ### 30. Keeps up with the changes! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2025 **What do you like best about Avalara?** Friendly UI, wide jurisdiction coverage, ease of setup **What do you dislike about Avalara?** Sometimes hard to locate changes in real time **What problems is Avalara solving and how is that benefiting you?** Calculating cross border taxes worldwide **Official Response from Celina Romera:** > Thanks for taking a moment to share your experience. It’s great to hear that Avalara is working well for you. Real-time visibility is important, and we appreciate you flagging that as an area to improve. Glad we can support your cross-border tax needs! ### 31. Great sales tax software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2025 **What do you like best about Avalara?** system is integrated with our ERP system **What do you dislike about Avalara?** sometimes navigating through transactions might be tough **What problems is Avalara solving and how is that benefiting you?** sales tax calculation **Official Response from Celina Romera:** > Thanks for taking a moment to leave a review. We’re glad to hear Avalara’s integration is working well for your team. Thanks for choosing Avalara. ### 32. ECM experience **Rating:** 4.5/5.0 stars **Reviewed by:** Irene C. | Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Avalara?** We use ECM which helps us centralize certificates, keep track of expiration dates and tax id numbers. It also provides us a resource center with a lot of important information. **What do you dislike about Avalara?** It does not automatically reject certificates with missing informations. It does not allow to create customize report which contains tax ids. We asked our account support to create a customized report for us but it does not capture all the customers with uploaded certificates. **What problems is Avalara solving and how is that benefiting you?** It helps us centralize customers' certificates. It also provides us with a lot of useful information. **Official Response from Celina Romera:** > Hi Irene, thanks for writing about you experience with our products. We appreciate your feedback on the customization of our reports and we've shared this with our product team so that we can continue to improve the user experience. ### 33. Improved accuracy and speed **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly v. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Avalara?** Filing returns accurately and on time, takes the need for extra staffing out of our office. Integrates into Sage 100 Advance seamlessly. Takes care of SST returns which helps reduce exposure and eases our burden. We also use exemption certificate servuces, Different Avalara systems work well together. Easy of reconciliation to our general ledger monthly to insure to two system stay in sync. **What do you dislike about Avalara?** For most part everything works well. Sometimes delay on service response time. **What problems is Avalara solving and how is that benefiting you?** Interested in learning more about Business Licenses. Conference has been very good for this. **Official Response from Celina Romera:** > Thanks for taking the time to share your feedback with us, Kelly! We are so glad to read our products are benefitting your team and we're grateful that you trust us with your sales tax needs! ### 34. Great tool, but requires some experience **Rating:** 5.0/5.0 stars **Reviewed by:** Tanner C. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Avalara?** The console's ability to format and create accurate returns that only need minimal adjustments. **What do you dislike about Avalara?** There is a faily steep learning curve when first setting up a client. I don't find the knowledge center very helpful when searching specific issues. For example I am not able to search "Company Code" in the knowledge center because there will be no matches. **What problems is Avalara solving and how is that benefiting you?** We are able to expand greatly due to returns being consolidated into one area. The fast filing with transmission and EDI uploads create allow us to file more returns. **Official Response from Celina Romera:** > Thanks for sharing your insight, Tanner! We are grateful for the opportunity to work with you and be a part of your sales tax needs! ### 35. Accountant in Manufacturing filing returns in 48 states and Canada **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Printing | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Avalara?** I love the reports I can get out of Avalara and the ease of being able to edit my transactions. Avalara calculates sales tax using updated tax rates so I don't have to worry about not collecting or filing the correct amounts. The new Exemption Certificate Management tool lets me keep PDFs all of my certificates which makes it easier in an audit. **What do you dislike about Avalara?** I only wish a customer service rep checked in with me more often and not just time to renew my contract. There are other features I am not utilizing that I have questions about and don't know who to contact. **What problems is Avalara solving and how is that benefiting you?** Avalara is integrated with our accounting software so we're getting real time tax calculations. No manual calculations are needed. **Official Response from Celina Romera:** > We appreciate your feedback on our solution! Thanks for being a customer! ### 36. MTD VAT filing for complex group structure **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2025 **What do you like best about Avalara?** We use Avalaara to complete our MTD compliant UK VAT filing obligations. This is acheived despite a complex VAT group with several different systems and types of transactions, and numerous adjustments. **What do you dislike about Avalara?** the "manual adjustments" feature on the web portal could be more intuitive and easier to amend **What problems is Avalara solving and how is that benefiting you?** We use Avalaara to complete our MTD compliant UK VAT filing obligations. This is acheived despite a complex VAT group with several different systems and types of transactions, and numerous adjustments. **Official Response from Celina Romera:** > Thanks for sharing your experience with our VAT solutions. We work hard to deliver a reliable product and we're grateful for the opportunity to serve your team. ### 37. Excellent product **Rating:** 5.0/5.0 stars **Reviewed by:** Kristy G. | Controller, Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Avalara?** I like the fact that all our sales tax information is located in the same place and determining nexus is so much easier with all our information in one place. **What do you dislike about Avalara?** There isn't much I dislike at this point. There are more options that we need to put into place, but at this point we are very pleased. **What problems is Avalara solving and how is that benefiting you?** Since onboarding with Avalara, we have been able to move our thousands of exemption certificates from a manual process to a more automated, user friendly process. **Official Response from Bobby Sands:** > Thank you for taking the time to share your experience using Avalara. We work hard to deliver our customers the best service possible, and we’re grateful for the opportunity to work with you. ### 38. Avalara fantastic product!!! **Rating:** 5.0/5.0 stars **Reviewed by:** tracey s. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Avalara?** The ease of using all the Avalara products has made our compliance in sales tax, W9 and license management always in compliance. We have even educated our customers and vendors by using the Avalara products. **What do you dislike about Avalara?** There have been instances in which we have not received a timely response on our issues that we have encountered. **What problems is Avalara solving and how is that benefiting you?** Avalara is ensuring our customers are in compliance by validating the certificates. Avalara also notifies us of the expiration dates of all the sales tax exemption certificates. **Official Response from Celina Romera:** > Hi Tracey, thanks for writing about your experience with Avalara. We appreciate your feedback and we are grateful for the chance to serve your team! ### 39. Poor technology, worse service **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Avalara?** Nothing. Seriously. Neither the service they provide nor the technology they deploy provides the value it seems like they would provide. **What do you dislike about Avalara?** Registered us for multiple states in which we do not need to be filing sales tax reports resulting in thousands of dollar of fines and fees. Does not work with Quickbooks Online regardless of what they tell you. Consistently incorrectly altered customer invoices. Despite multiple attempts to resolve issues, our account manager just swept everything under the rug and we ended up stuck paying for a service we could not use for 12 months. 100% wasted money. **What problems is Avalara solving and how is that benefiting you?** sales tax nexus, state and local sales tax reporting and payment. **Official Response from Celina Romera:** > Thanks for bringing these concerns to our attention. We are sorry to read you've experienced challenges and we'd like the opportunity to resolve. Please reach out to us at customercare@avalara.com so we can assist. ### 40. Service for all size clients **Rating:** 5.0/5.0 stars **Reviewed by:** Angela C. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Avalara?** The ability to quickly set up and utilitze sales tax functions with our ERP system and streamline the tasks of exemption certificates and filing of our state returns. **What do you dislike about Avalara?** Sometimes we have a client that only needs one state and one return which does not met their budget for adding the service. **What problems is Avalara solving and how is that benefiting you?** Avalara is connecting with our ERP to charge and assist with sales tax collection and the filing of returns. We also utilize the storage of our exemption certificates. **Official Response from Celina Romera:** > Thanks for sharing your insight with us, Angela! We are glad to help you serve your clients and we appreciate your partnership. ### 41. Save yourself time and headaches **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Avalara?** Saves me a ton of time. It is very scalable as your company grows, so you don't have to think about switching to a different solution when you get big. Also offers a lot of products that each satisfy a different need. **What do you dislike about Avalara?** Obviously would be worse without the software, but their support is really a struggle. Getting someone to understand your needs via a support ticket is near impossible, and they close them far too quickly without actually resolving your issues. **What problems is Avalara solving and how is that benefiting you?** Returns are calculated and filed monthly as needed with minimal review required on my part. Saves me a lot of time because calculating the quantity of returns I need myself would be near impossible. **Official Response from Celina Romera:** > Thanks for sharing about you experience with Avalara services. We are happy to help save you time in your sales tax process! ### 42. Nothing to worry about tax. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2022 **What do you like best about Avalara?** Avalara takes care of all about tax, so we do not worry about it. **What do you dislike about Avalara?** All are good, so I have nothing to dislike. **What problems is Avalara solving and how is that benefiting you?** We have no problems since Avalara is taking care of all tax issues. **Official Response from Celina Romera:** > We're so happy to hear that Avalara has successfully taken the worry out of your sales tax needs! Thanks for taking the time to review! ### 43. Overall, Avalara has provided a professional and pleasant experience. **Rating:** 4.0/5.0 stars **Reviewed by:** Maurice B. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Avalara?** The abillity for a third party to files tax returns automatically and eliminate the time and labor involved in filing returns for all 50 states each month. **What do you dislike about Avalara?** There are so many diffeferent product platforms, that it is hard to know which one is most applicable to the specific need that you have. Customer support personnel are not always abreast of all the solutions available for given problems. **What problems is Avalara solving and how is that benefiting you?** Alleviating ther labor and time involved in tax return preparation. **Official Response from Celina Romera:** > Thanks for sharing your thoughts with us, Maurice! We are happy to take on your sales tax needs so you can focus your time on other business areas. Thanks for being a customer! ### 44. Customer Service **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2024 **What do you like best about Avalara?** It is great to have Avalara calculate all taxes and create and submit the returns **What do you dislike about Avalara?** The customer service is abonimable. When there are issues and support cases created the response from Avalara is very slow and the responses are as if computer gnereated, supplying information directly from the Knowledge Centre and not addressing the actual needs of the customer. One has to ask multiple times to have a person respond, Avalara reists that at all costs, continuing to send e-mails with the robot responses. **What problems is Avalara solving and how is that benefiting you?** None! We have an issue that is now almost 2 years old that is not resolved. **Official Response from Celina Romera:** > We appreciate you taking the time to share your experience with us; though we are sorry to read it's been poor. We'd love the opportunity to resolve your concerns and improve your experience. Please reach out to our team at customercare@avalara.com so we can assist. ### 45. Tax Compliance Solved! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2024 **What do you like best about Avalara?** The automation and ease of complying with regulations and requirements **What do you dislike about Avalara?** Getting support is a little difficult due to limitation of phone calls **What problems is Avalara solving and how is that benefiting you?** Calculating tax, filing sales tax returns and maintaining registrations. **Official Response from Celina Romera:** > Thanks for taking the time to write your feedback. We are happy to solve your tax compliance needs! ### 46. Top tier indirect tax software **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Avalara?** Probably the most sophisticated excise tax engine. Support has been stellar, and daily use is very straight-forward. **What do you dislike about Avalara?** Limited or difficult customization if needed. **What problems is Avalara solving and how is that benefiting you?** Consistent and correct tax decisions for high volume of transactions. **Official Response from Celina Romera:** > Thanks for sharing your review with us. We are happy to provide software that meets your sales tax needs! ### 47. Excellent Compliance and Filing Asset **Rating:** 4.5/5.0 stars **Reviewed by:** Jennie A. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Avalara?** I love using AvaTax in jurisdictions with complicated tax zones like Arkansas. It takes about 12 hours off my agenda each month **What do you dislike about Avalara?** The getting to the go live is such a slog. So many hours and dollars spent in ways that feel like it could be more streamlined and easier to understand. Having to pay a 3rd party be the go between is also time consuming **What problems is Avalara solving and how is that benefiting you?** Complicated jurisdictions, Texas HVAC sales and use tax **Official Response from Celina Romera:** > Hi Jennie, thanks for taking the time to share your feedback with us. We appreciate you sharing about your experience with our implementation process; we are continuously working to improve our Go Live experience. Thanks for being a customer! ### 48. A wonderful and necessary collection of tools for this digital age of business. **Rating:** 5.0/5.0 stars **Reviewed by:** Allan O. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Avalara?** Avatax api integrations and plugins are fantastic. We not only use it with our ERP system but also on our website. It is very beneficial to also factor in customer tax exempt forms when calculating tax **What do you dislike about Avalara?** Submitting a new ticket is not as simple as expected. Once a ticket is submitted, it takes a few hours for an initial response. **What problems is Avalara solving and how is that benefiting you?** Keeping up to date on ever changing tax requirements per state, county, etc. **Official Response from Celina Romera:** > Hi Allan, thanks for taking the time to share your insight with our products. We work hard to deliver a seamless integration and we are grateful for your feedback on our efforts! ### 49. I had high hopes **Rating:** 0.5/5.0 stars **Reviewed by:** Garret M. | Intern, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2024 **What do you like best about Avalara?** The customer service has been unhelpful and unresponsive, leaving us stranded during a critical time. **What do you dislike about Avalara?** Since January 2024, our VAT registrations in two countries were invalidated, and Avalara has been unable to determine why. I expected a reliable partner for our VAT compliance, but instead, we've been left to deal with the consequences of their failures. **What problems is Avalara solving and how is that benefiting you?** I expected a reliable partner for our VAT compliance, but instead, we've been left to deal with the consequences of their failures. **Official Response from Celina Romera:** > Hi Garret, thanks for shairng your concerns here as well as other sites. As we said in our other responses, we want to apologize for the frustration you've experienced and we'd like to help. Please reach out to us at customercare@avalara.com so we can assist with your VAT service concerns. ### 50. great event **Rating:** 5.0/5.0 stars **Reviewed by:** Li J. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Avalara?** great opportunities to learn more product/service Avalara can offer, and to find more cost saving opportunities **What do you dislike about Avalara?** I did not have any dislike portion of the event. But I would recommend there is an environment handling fees which Canada has that Avalara might develope a service product for US companies who have subsidiaries in Canada **What problems is Avalara solving and how is that benefiting you?** We submit sales batches to Avalara, and Avarala prepares sales tax remittance on behalf of us **Official Response from Celina Romera:** > Hi Li, thanks for taking the time to share about your experience with us at CRUSH. We are glad you were able to learn a lot and we look forward to continuing to serve your team. ## Avalara Discussions - [Has anyone using Avalara experience issues with this service recently 2021?](https://www.g2.com/discussions/40448-has-anyone-using-avalara-experience-issues-with-this-service-recently-2021) - 3 comments, 2 upvotes - [Why Avalara can't answer the Drop Shipment Related questions? and dodge the questions by stating they are not CPA's and cannot advise.](https://www.g2.com/discussions/why-avalara-can-t-answer-the-drop-shipment-related-questions-and-dodge-the-questions-by-stating-they-are-not-cpa-s-and-cannot-advise) - 1 comment, 1 upvote - [Can I refile a return that was filed in an SST state without Avalara's assistance?](https://www.g2.com/discussions/31739-can-i-refile-a-return-that-was-filed-in-an-sst-state-without-avalara-s-assistance) - 2 comments, 1 upvote - [Do wholesale sales count toward NEXUS?](https://www.g2.com/discussions/31738-do-wholesale-sales-count-toward-nexus) - 2 comments, 1 upvote - [Does anyone have experience with a Zoho Books integration with AvaTax?](https://www.g2.com/discussions/24186-does-anyone-have-experience-with-a-zoho-books-integration-with-avatax) - 1 comment, 1 upvote - [View Avalara pricing details and edition comparison](https://www.g2.com/products/avalara/reviews?page=6§ion=pricing&secure%5Bexpires_at%5D=2026-07-17+02%3A26%3A15+-0500&secure%5Bsession_id%5D=790dc62b-a1ea-4a78-bd2d-71936bd025d7&secure%5Btoken%5D=187ed3b2efb820995394e2a431af616f224b0adf3bc029091faddfa5dd980893&format=llm_user) ## Avalara Integrations - [Abas ERP](https://www.g2.com/products/abas-erp/reviews) - [Accounting Seed](https://www.g2.com/products/accounting-seed/reviews) - [Acumatica](https://www.g2.com/products/acumatica/reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 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