# Best Owned Media Software

## How Many Owned Media Software Products Does G2 Track?

**Total Products under this Category:** 31

### Category Stats (Jul 2026)

- **Average Rating:** 4.52/5 (↑0.04 vs Jun 2026) The average rating of products in this category, based on all submitted ratings

_Last updated: July 29, 2026_

## How Does G2 Rank Owned Media Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 400+ Authentic Reviews
- 31+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Owned Media Software
 ![G2 Grid® for Owned Media Software plotting products by satisfaction and market presence](https://www.g2.com/categories/owned-media/grids.png?focus%5B%5D=1324823&focus%5B%5D=1214125&focus%5B%5D=87103&focus%5B%5D=39472&focus%5B%5D=52643&focus%5B%5D=77776&focus%5B%5D=27754&focus%5B%5D=52992)

Highlighted products: Substack, beehiiv, Patreon, Shorthand, Kajabi, MemberSpace, Ghost, and Podia.

Underlying data: [Grid® JSON](https://www.g2.com/categories/owned-media/grids.json?focus%5B%5D=substack&focus%5B%5D=beehiiv&focus%5B%5D=patreon&focus%5B%5D=shorthand&focus%5B%5D=kajabi-kajabi&focus%5B%5D=memberspace&focus%5B%5D=ghost&focus%5B%5D=podia)

**Sponsored**

### Letterhead

Letterhead is the all-in-one ESP for teams that run newsletters like products — everything you need to produce, grow, understand, and monetize every newsletter, in one platform. A powerful drag-and-drop builder with global, lockable templates cuts production time by up to 75%. Audience and content intelligence — powered by billions of sends — shows exactly what's working. Built-in monetization (direct ads, programmatic, house promotions, and conversion CTAs) turns engagement into revenue. Deliverability, audience management, agentic tools, and an API-first design with a native MCP server complete the platform, so your team and your AI agents can curate, segment, and send across your entire portfolio. Teams see +32% engagement within 90 days and +22% revenue on monetized sends. The world's leading newsletter teams — including Condé Nast, WIRED, and Townsquare Media — run on Letterhead.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1006847&secure%5Bchosen_at%5D=2026-07-31T21%3A47%3A03Z&secure%5Bdisplayable_resource_id%5D=1006847&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1006847&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1282375&secure%5Bresource_id%5D=1006847&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fowned-media&secure%5Btoken%5D=949be37e4d33e586f7e8fba87685a5ec5babd5bcdc8e81fcd113c1df69c6a406&secure%5Burl%5D=https%3A%2F%2Fwww.tryletterhead.com&secure%5Burl_type%5D=company_website)

### [Substack](https://www.g2.com/products/substack/reviews)

Substack is an online platform that empowers writers, podcasters, and video creators to publish content directly to their audience through subscription-based newsletters. Launched in 2017, it offers a comprehensive suite of tools for content creation, distribution, and monetization, enabling creators to build sustainable businesses around their work. Key Features and Functionality: - Flexible Publishing: Supports various content formats, including text, audio, and video, allowing creators to engage their audience through multiple mediums. - Subscription Management: Facilitates both free and paid subscriptions, with customizable pricing options for monthly, annual, and founding member tiers. - Monetization Tools: Provides built-in mechanisms for creators to earn revenue directly from their subscribers, with Substack taking a 10% fee on earnings. - Audience Growth: Offers discovery tools like 'Notes' and recommendations to help creators expand their reach and attract new subscribers. - User-Friendly Interface: Features a clean, distraction-free editor and seamless email integration, ensuring a straightforward publishing experience. Primary Value and Solutions: Substack addresses the challenges faced by independent creators seeking to monetize their content without relying on traditional media outlets or advertising revenue. By providing an all-in-one platform for publishing, audience engagement, and revenue generation, Substack enables creators to maintain control over their work and build direct relationships with their subscribers. This model fosters a sustainable ecosystem where quality content is directly supported by its audience, reducing dependence on external platforms and algorithms.

**Average Rating:** 4.3/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate Substack?

- **Quality of Support:** 9.0/10 (Category avg: 9.0/10)
- **Ease of Use:** 8.6/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Substack?

- **Seller:** [Substack](https://www.g2.com/sellers/substack)
- **Year Founded:** 2017
- **HQ Location:** San Francisco, California
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a49d41f2eb56375f752e753166a195f3e074a67e9627a9e3118d5eee1ed5d67d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsubstack%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,505 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 83% Small, 17% Medium

#### What Do G2 Reviewers Say About Substack?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of learning** on Substack, which helps them quickly develop effective writing skills.
- Users appreciate the **ease of use** of Substack, finding it simple to write, publish, and share content.
- Users praise the **easy editing features** of Substack, enabling seamless writing, publishing, and audience engagement.
- Users value Substack for its **simplicity** , making it easy to write and adapt their content effectively.

##### Cons

- Users find Substack's **limited features** hinder its effectiveness for writing and monetizing content adequately.
- Users find the **learning curve steep** , especially for those unfamiliar with stacks, making ease of use challenging.
- Users find Substack's **limited monetization options** restrictive, wishing for more features to enhance their content.

#### What Are Recent G2 Reviews of Substack?

**["Substack: Intuitive Editor and Great Community for Content Creators"](https://www.g2.com/survey_responses/substack-review-12472330)**

**Rating:** 5.0/5.0 stars

_— Deepak M._

[Read full review](https://www.g2.com/survey_responses/substack-review-12472330)

**["A Simple, Focused Platform to Share Design Work and Connect with Creatives"](https://www.g2.com/survey_responses/substack-review-12788348)**

**Rating:** 5.0/5.0 stars

_— Muzammil M._

[Read full review](https://www.g2.com/survey_responses/substack-review-12788348)

### [beehiiv](https://www.g2.com/products/beehiiv/reviews)

The all-in-one platform that brings together newsletters, websites, podcasts, and every tool you need to grow and earn.

**Average Rating:** 4.5/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate beehiiv?

- **Quality of Support:** 8.6/10 (Category avg: 9.0/10)
- **Ease of Use:** 9.0/10 (Category avg: 9.3/10)

#### Who Is the Company Behind beehiiv?

- **Seller:** [beehiiv](https://www.g2.com/sellers/beehiiv)
- **Year Founded:** 2021
- **HQ Location:** New York
- **Twitter:** @beehiiv  
35,790 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c549c6beaf956c2901bfbbf7253df1b40c211cffaf4ad57d631b44939269a48&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbeehiiv&secure%5Burl_type%5D=linkedin_company_website)  
256 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 93% Small, 3% Medium

#### What Do G2 Reviewers Say About beehiiv?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of beehiiv, enabling quick, professional newsletter creation for everyone.
- Users love the **user-friendly design** and integrated features of beehiiv, streamlining their newsletter creation and management.
- Users appreciate the **easy newsletter creation** with Beehiiv's user-friendly interface and extensive customization options.
- Users value the **user-friendly interface** of beehiiv, facilitating easy and professional newsletter creation for everyone.
- Users find beehiiv's **setup ease** exceptional, allowing quick and professional newsletter creation with minimal effort.

##### Cons

- Users find the **cost prohibitive** , especially for smaller newsletters or infrequent mailing needs.
- Users find the **pricing to be quite high** , expressing a desire for more affordable options with similar features.
- Users find the **pricing issues** challenging, noting that it can be prohibitive for smaller creators seeking growth.
- Users find the **cost to scale** with beehiiv challenging, especially for smaller creators and infrequent mailings.
- Users face a **steep learning curve** with beehiiv, finding setup and workflow options particularly confusing.

#### What Are Recent G2 Reviews of beehiiv?

**["Beehiiv Makes Newsletter Creation and Growth Tracking Effortless"](https://www.g2.com/survey_responses/beehiiv-review-12519144)**

**Rating:** 5.0/5.0 stars

_— Kanti G._

[Read full review](https://www.g2.com/survey_responses/beehiiv-review-12519144)

**["Monetization Made Effortless, But Import Process Needs Improvement"](https://www.g2.com/survey_responses/beehiiv-review-12849095)**

**Rating:** 4.0/5.0 stars

_— Jessica L._

[Read full review](https://www.g2.com/survey_responses/beehiiv-review-12849095)

### [Patreon](https://www.g2.com/products/patreon/reviews)

Patreon is a membership platform that makes it easy for artists and creators to get paid. Thousands of musicians, podcasters, video game developers, comic creators, and others are making a salary on Patreon. Through ongoing funding, they are able to spend more time engaging their fan-base in an interactive way and continue to populate the internet with beautiful things that millions of people enjoy.

**Average Rating:** 4.1/5.0

**Total Reviews:** 60

#### How Do G2 Users Rate Patreon?

- **Quality of Support:** 7.8/10 (Category avg: 9.0/10)
- **Ease of Use:** 8.3/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Patreon?

- **Seller:** [Patreon](https://www.g2.com/sellers/patreon)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, California
- **Twitter:** @patreon  
228,523 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e1b97e886c71fd5d0d61c517ce2f00bc12853e65ecba1fee51ad9277017d582c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3228545%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,265 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Entertainment
- **Company Size:** 61% Medium, 58% Small

#### What Are Recent G2 Reviews of Patreon?

**["Great Platform to Listen to and Interact with Your Favorite Podcasts"](https://www.g2.com/survey_responses/patreon-review-12615213)**

**Rating:** 5.0/5.0 stars

_— Maria G._

[Read full review](https://www.g2.com/survey_responses/patreon-review-12615213)

**["easy for me to use"](https://www.g2.com/survey_responses/patreon-review-8362897)**

**Rating:** 4.0/5.0 stars

_— Linda S._

[Read full review](https://www.g2.com/survey_responses/patreon-review-8362897)

#### What Are G2 Users Discussing About Patreon?

- [What is Patreon used for?](https://www.g2.com/discussions/what-is-patreon-used-for)
- [Does it cost money to set up a patreon?](https://www.g2.com/discussions/does-it-cost-money-to-set-up-a-patreon) - 1 comment
- [Is patreon a safe site?](https://www.g2.com/discussions/is-patreon-a-safe-site)
- [What is wrong with patreon?](https://www.g2.com/discussions/what-is-wrong-with-patreon) - 1 comment
- [What is the patreon platform?](https://www.g2.com/discussions/what-is-the-patreon-platform)

### [Shorthand](https://www.g2.com/products/shorthand/reviews)

Shorthand is the beautifully simple visual storytelling platform that helps the world's iconic brands tell their most important stories. Shorthand empowers content creators, designers, and developers to publish visual stories with up to 10x higher audience engagement, in a fraction of the time. Global organisations such as Honda, the BBC, TripAdvisor, and Sky Sports use Shorthand to engage their high-value audiences on their owned properties. Creating premium digital stories is often slow, fragmented, and resource-intensive. Shorthand solves this with a powerful no-code editor that lets anyone create, edit, and publish stunning reading experiences in minutes — without needing design or development skills. Prebuilt templates, AI-powered auto layout, and PDF import help teams move from source material to published story faster, while built-in workflow and collaboration tools keep everyone aligned. The AI Creative Companion takes this further, letting teams generate story drafts, explore ideas, and make edits using natural-language prompts directly inside Shorthand — reducing production friction while keeping teams in full editorial control. With Shorthand for WordPress, teams can create and publish immersive stories straight from their CMS, bringing Shorthand's storytelling tools to the world's most widely used publishing platform. Users can publish Shorthand content nearly anywhere — via AWS, their CMS, Shorthand hosting, or by embedding directly on their website. The Shorthand team is a band of geeks with art and heart, dedicated to helping content teams build the world's most impressive and impactful digital content.

**Average Rating:** 4.7/5.0

**Total Reviews:** 125

#### How Do G2 Users Rate Shorthand?

- **Quality of Support:** 9.6/10 (Category avg: 9.0/10)
- **Ease of Use:** 9.3/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Shorthand?

- **Seller:** [Shorthand](https://www.g2.com/sellers/shorthand)
- **Company Website:** shorthand.com
- **Year Founded:** 2013
- **HQ Location:** Brisbane, Australia
- **Twitter:** @Shorthand  
3,182 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cb540924e19e3cf52e6e8dd208599b07df5a4d35871ea2e5e5439241c0a55a21&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3226195%2F&secure%5Burl_type%5D=linkedin_company_website)  
70 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Higher Education, Non-Profit Organization Management
- **Company Size:** 46% Small, 25% Medium

#### What Do G2 Reviewers Say About Shorthand?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Shorthand's **ease of use** invaluable, enabling quick creation of high-quality digital content with minimal training.
- Users love the **easy creation process** of Shorthand, making storytelling interactive and visually stunning with minimal effort.
- Users appreciate the **creativity and ease** of Shorthand, enabling them to craft engaging multimedia stories effortlessly.
- Users love the **ease of creation** with Shorthand, enabling them to produce stunning content effortlessly and quickly.
- Users love the **intuitive and powerful features** of Shorthand that enhance storytelling with multimedia and interactivity.

##### Cons

- Users find the **initial learning curve challenging** , requiring time and effort to adapt to Shorthand’s features.
- Users find Shorthand to be **expensive for startups and small institutions** , limiting access despite its impressive capabilities.
- Users find Shorthand **expensive** , making it difficult for startups and small institutions to afford its features.
- Users find Shorthand's **editability limitations** frustrating, especially regarding story headers and complex design options.
- Users express a desire for greater **customization limitations** in Shorthand, hindering their creative flexibility and placement options.

#### What Are Recent G2 Reviews of Shorthand?

**["Honestly, a joy to use for visual pitch decks"](https://www.g2.com/survey_responses/shorthand-review-12889177)**

**Rating:** 5.0/5.0 stars

_— Verified User in Motion Pictures and Film_

[Read full review](https://www.g2.com/survey_responses/shorthand-review-12889177)

**["Beautiful Visual Stories Made Easy with Shorthand and WordPress Integration"](https://www.g2.com/survey_responses/shorthand-review-13078948)**

**Rating:** 4.0/5.0 stars

_— Amy B._

[Read full review](https://www.g2.com/survey_responses/shorthand-review-13078948)

#### What Are G2 Users Discussing About Shorthand?

- [How do I create a storytelling website?](https://www.g2.com/discussions/how-do-i-create-a-storytelling-website)
- [How much does shorthand cost?](https://www.g2.com/discussions/how-much-does-shorthand-cost)
- [What is an example of shorthand?](https://www.g2.com/discussions/what-is-an-example-of-shorthand)
- [What is shorthand software?](https://www.g2.com/discussions/what-is-shorthand-software)

### [Kajabi](https://www.g2.com/products/kajabi-kajabi/reviews)

Kajabi is an all-in-one platform that helps creators and entrepreneurs build successful online businesses by providing simple solutions to turn their passions, skills, and experiences into diverse revenue streams. With Kajabi, anyone can build enriching online courses, offer exclusive memberships, grow a thriving community, create free or subscription podcasts, develop personalized coaching experiences, and so much more. With Kajabi, they also have access to robust analytics, seamless sales and marketing tools, easy payment options, and unmatched customer service, education, and community.

**Average Rating:** 4.1/5.0

**Total Reviews:** 91

#### How Do G2 Users Rate Kajabi?

- **Quality of Support:** 8.3/10 (Category avg: 9.0/10)
- **Ease of Use:** 8.3/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Kajabi?

- **Seller:** [Kajabi](https://www.g2.com/sellers/kajabi)
- **Year Founded:** 2010
- **HQ Location:** Irvine, California
- **Twitter:** @Kajabi  
12,976 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1fe90f71a7067bc86f4335ea1a3fd12d79a7df6af2d85fa189a708e14bb701b2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1000586%2F&secure%5Burl_type%5D=linkedin_company_website)  
388 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 90% Small, 4% Medium

#### What Do G2 Reviewers Say About Kajabi?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Kajabi, enjoying the convenience of having everything centralized in one platform.
- Users value Kajabi for its **all-in-one email marketing capabilities** , simplifying processes with centralized tools for business management.
- Users love the **branding customization** features of Kajabi, facilitating a seamless and personalized online business experience.
- Users love the **easy integrations** of Kajabi, streamlining their marketing efforts and improving overall efficiency.
- Users appreciate Kajabi's **centralized all-in-one solution** , making business management and launches super fast and convenient.

##### Cons

- Users experience **poor customer support** , often facing long wait times and unresolved issues despite seeking assistance.
- Users find Kajabi to be **expensive** with unclear pricing and deceptive practices, leading to dissatisfaction and frustration.
- Users note a significant **lack of customization** options in Kajabi, leading to reliance on alternative platforms for functionality.
- Users experience **inefficient processes** with Kajabi, facing slow responses and barriers when trying to migrate their content.
- Users find Kajabi's **limited customization** restricts their ability to tailor elements, leading to reliance on other platforms.

#### What Are Recent G2 Reviews of Kajabi?

**["Easy CRM Alternative with Room for Email Improvements"](https://www.g2.com/survey_responses/kajabi-review-12666481)**

**Rating:** 4.5/5.0 stars

_— Andrea M._

[Read full review](https://www.g2.com/survey_responses/kajabi-review-12666481)

**["Easy Setup and Professional-Looking Course Design"](https://www.g2.com/survey_responses/kajabi-review-12629049)**

**Rating:** 4.5/5.0 stars

_— Stephanie W._

[Read full review](https://www.g2.com/survey_responses/kajabi-review-12629049)

#### What Are G2 Users Discussing About Kajabi?

- [Does Kajabi host video?](https://www.g2.com/discussions/does-kajabi-host-video) - 1 comment
- [Is Kajabi any good?](https://www.g2.com/discussions/is-kajabi-any-good)
- [What can Kajabi do?](https://www.g2.com/discussions/what-can-kajabi-do) - 1 comment
- [What is Kajabi platform?](https://www.g2.com/discussions/what-is-kajabi-platform)

### [MemberSpace](https://www.g2.com/products/memberspace/reviews)

Sell memberships and digital products on your website. Create memberships for any product you want like content libraries, communities, videos, online courses, and more while having 100% control over the look & feel. Any platform works: Squarespace, WordPress, Webflow, Notion and more.

**Average Rating:** 4.7/5.0

**Total Reviews:** 52

#### How Do G2 Users Rate MemberSpace?

- **Quality of Support:** 9.9/10 (Category avg: 9.0/10)
- **Ease of Use:** 9.3/10 (Category avg: 9.3/10)

#### Who Is the Company Behind MemberSpace?

- **Seller:** [MemberSpace](https://www.g2.com/sellers/memberspace)
- **Year Founded:** 2015
- **HQ Location:** Hoboken, NJ
- **Twitter:** @memberspace  
1,138 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=062921b72e498fe0ae11437cccdd7be02a382634d0d7bc65c5d447b48e18f194&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F53273014&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Primary/Secondary Education
- **Company Size:** 92% Small, 6% Medium

#### What Do G2 Reviewers Say About MemberSpace?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **exceptional customer support** of MemberSpace, noting quick responses and helpful assistance throughout their experience.
- Users find MemberSpace's **ease of use** exceptional, allowing for quick setup and satisfaction for both admins and members.
- Users value the **responsive and friendly customer service** of MemberSpace, making support easily accessible and stress-free.
- Users value the **seamless integration** of MemberSpace, enabling reliable daily use with other essential tools.
- Users appreciate the **user-friendly interface** of MemberSpace, making setup and functionality quick and easy.

##### Cons

- Users find the **customization limited** , expressing a desire for more flexible workflows in MemberSpace.
- Users find MemberSpace has **feature limitations** , which can lead to frustration, but appreciate the responsiveness to feedback.
- Users report that some **update issues** create additional work, impacting efficiency and team productivity.

#### What Are Recent G2 Reviews of MemberSpace?

**["Big Time Problem Solver & Easy to Implement"](https://www.g2.com/survey_responses/memberspace-review-10982811)**

**Rating:** 4.0/5.0 stars

_— Verified User in Leisure, Travel & Tourism_

[Read full review](https://www.g2.com/survey_responses/memberspace-review-10982811)

**["Great response time on customer service"](https://www.g2.com/survey_responses/memberspace-review-11340270)**

**Rating:** 4.0/5.0 stars

_— Verified User in Non-Profit Organization Management_

[Read full review](https://www.g2.com/survey_responses/memberspace-review-11340270)

#### What Are G2 Users Discussing About MemberSpace?

- [What is MemberSpace used for?](https://www.g2.com/discussions/what-is-memberspace-used-for) - 1 comment

### [Ghost](https://www.g2.com/products/ghost/reviews)

Ghost is an open-source publishing platform designed for professional bloggers, journalists, and content creators seeking a streamlined and efficient way to publish and monetize their work. Built on Node.js, Ghost offers a modern, minimalist interface that emphasizes speed and simplicity, enabling users to focus on content creation without unnecessary distractions. Its architecture supports both traditional and headless CMS configurations, providing flexibility for various publishing needs. Key Features and Functionality: - Intuitive Editor: Ghost provides a distraction-free writing environment with a real-time preview, allowing users to compose content seamlessly. - Built-in SEO Tools: The platform includes native SEO features such as meta tag settings, automatic sitemaps, and support for structured data, eliminating the need for additional plugins. - Membership and Subscription Management: Ghost enables creators to monetize their content through integrated membership and subscription features, supporting both free and paid tiers. - Customizable Themes: Users can choose from a variety of professional themes or develop their own, ensuring their publication aligns with their brand identity. - High Performance: Leveraging Node.js, Ghost delivers fast load times and efficient performance, enhancing the user experience. - Extensive Integrations: The platform supports numerous integrations, allowing users to connect with various tools and services to extend functionality. Primary Value and Solutions: Ghost addresses the challenges faced by modern content creators by offering a platform that combines ease of use with powerful features. It simplifies the publishing process, allowing users to focus on creating high-quality content while providing the tools necessary to build and engage an audience. With its built-in monetization options, Ghost empowers creators to generate sustainable revenue streams without relying on third-party services. Additionally, its open-source nature ensures transparency and continuous improvement driven by a dedicated community.

**Average Rating:** 4.0/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate Ghost?

- **Quality of Support:** 8.0/10 (Category avg: 9.0/10)
- **Ease of Use:** 7.9/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Ghost?

- **Seller:** [Ghost Foundation](https://www.g2.com/sellers/ghost-foundation)
- **Year Founded:** 2013
- **HQ Location:** New York, US
- **Twitter:** @TryGhost  
1,955 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a31f6249cbd464ef83d25703029fd0f2e6ecf34f5f47d332fee103ce21a28cea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3158597%2F&secure%5Burl_type%5D=linkedin_company_website)  
119 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 78% Small, 13% Medium

#### What Do G2 Reviewers Say About Ghost?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **community support** from Ghost, receiving prompt guidance and advice that enhances their experience.
- Users praise the **outstanding customer support** from Ghost, appreciating the help and guidance from their community forum.
- Users find Ghost's **ease of use** remarkable, enjoying built-in features and seamless integration with tools like Stripe.
- Users find **easy integrations** with services like Stripe a major benefit, enhancing their overall experience with Ghost.
- Users find Ghost's setup to be **easy and straightforward** , with minimal maintenance required for a smooth experience.

#### What Are Recent G2 Reviews of Ghost?

**["Clean and powerful blogging platform"](https://www.g2.com/survey_responses/ghost-review-7972550)**

**Rating:** 5.0/5.0 stars

_— Thomas V._

[Read full review](https://www.g2.com/survey_responses/ghost-review-7972550)

**["Good software for blogging"](https://www.g2.com/survey_responses/ghost-review-11687715)**

**Rating:** 5.0/5.0 stars

_— Hien L._

[Read full review](https://www.g2.com/survey_responses/ghost-review-11687715)

#### What Are G2 Users Discussing About Ghost?

- [What is Ghost used for?](https://www.g2.com/discussions/what-is-ghost-used-for)
- [What is a ghost drive?](https://www.g2.com/discussions/what-is-a-ghost-drive)
- [How does Symantec Ghost work?](https://www.g2.com/discussions/how-does-symantec-ghost-work)
- [What is a ghost image for software?](https://www.g2.com/discussions/what-is-a-ghost-image-for-software)
- [What is the use of Ghost software?](https://www.g2.com/discussions/what-is-the-use-of-ghost-software)

### [Podia](https://www.g2.com/products/podia/reviews)

Podia is where creators build an online business that still feels human. A home for your community, courses, email, events, and digital products, all in one place. 15,000+ creators use Podia to bring their people together and run their whole business.

**Average Rating:** 4.4/5.0

**Total Reviews:** 22

#### How Do G2 Users Rate Podia?

- **Quality of Support:** 8.4/10 (Category avg: 9.0/10)
- **Ease of Use:** 9.5/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Podia?

- **Seller:** [Podia](https://www.g2.com/sellers/podia)
- **Year Founded:** 2014
- **HQ Location:** New York, NEW YORK (NY)
- **Twitter:** @podiadotcom  
27 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cc88e1a548e4f9bba5b9a85b1bbf503802a3e37bbb8620f41c27d3425579735c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10208626%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Podia?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **easy creation** of multiple features in Podia, streamlining website, memberships, and marketing all in one place.
- Users love the **integration of email marketing** with other features on Podia, streamlining their online business efforts.
- Users appreciate the **all-in-one platform capabilities** of Podia, offering website creation, memberships, email marketing, and blogging.
- Users love how Podia provides **all-in-one productivity** with website creation, memberships, email marketing, and blogging features.

##### Cons

- Users find Podia to be a bit **expensive** for simple website creation, limiting their customization options.
- Users find the **limited features** of Podia somewhat restrictive and feel it's pricey for just website creation.
- Users find the **missing features** of Podia, like code input limitations, reduce its value for website creation.

#### What Are Recent G2 Reviews of Podia?

**["One-Stop Solution: Podia Unifies Your Business, Clients, and Community!"](https://www.g2.com/survey_responses/podia-review-8321395)**

**Rating:** 5.0/5.0 stars

_— Michelle J._

[Read full review](https://www.g2.com/survey_responses/podia-review-8321395)

**["All-in-One Platform for Websites, Memberships, Email Marketing, and Blogging"](https://www.g2.com/survey_responses/podia-review-12391402)**

**Rating:** 4.0/5.0 stars

_— Michael G._

[Read full review](https://www.g2.com/survey_responses/podia-review-12391402)

#### What Are G2 Users Discussing About Podia?

- [Which is better Kajabi or podia?](https://www.g2.com/discussions/which-is-better-kajabi-or-podia)
- [Is podia a good platform?](https://www.g2.com/discussions/is-podia-a-good-platform) - 1 comment
- [What is Podia used for?](https://www.g2.com/discussions/what-is-podia-used-for) - 1 comment
- [What is Podia software?](https://www.g2.com/discussions/what-is-podia-software)

### [CrossLetter](https://www.g2.com/products/crossletter/reviews)

CrossLetter — The easiest way to grow your newsletter through real partnerships. Growing a newsletter is hard. Paying for ads gets expensive fast, and organic social is a grind that feeds someone else's algorithm. Cross-promotion — recommending each other's newsletters to aligned audiences — is one of the most effective (and free) growth levers available. The problem? Finding the right partners is tedious, scattered, and usually involves a lot of awkward cold outreach. CrossLetter fixes that. It's a free platform where newsletter creators list their publications, signal they're open to cross-promotion or sponsorship, and discover other newsletters worth partnering with. No middleman taking a cut. No algorithm deciding who sees what. You find a good fit, you reach out, you build a real relationship. CrossLetter gets out of the way and lets that happen. What you can do with CrossLetter: List your newsletter with your audience details, niche, and partnership preferences Browse and discover newsletters open to cross-promotion Find and connect with potential sponsors Create curated collections of newsletters you recommend Who it's for: Newsletter creators, independent publishers, and brands looking to reach engaged, niche audiences — without burning budget on paid acquisition. Whether you're at 500 subscribers or 50,000, cross-promotion works when the audiences align. CrossLetter makes finding that alignment simple. Free to use. No gated features. No catch. Built by newsletter operators who got tired of doing this the hard way.

**Average Rating:** 4.8/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate CrossLetter?

- **Quality of Support:** 10.0/10 (Category avg: 9.0/10)
- **Ease of Use:** 9.2/10 (Category avg: 9.3/10)

#### Who Is the Company Behind CrossLetter?

- **Seller:** [CrossLetter](https://www.g2.com/sellers/crossletter)
- **Year Founded:** 2026
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6cf402c59344022e9e532cde3aad9ecb9814ab74f3339aad5c30056a668ab1cb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcrossletter%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of CrossLetter?

**["Clean, Fast, and Easy Newsletter Sponsorship & Cross-Promotion with CrossLetter"](https://www.g2.com/survey_responses/crossletter-review-12753325)**

**Rating:** 5.0/5.0 stars

_— Simon H._

[Read full review](https://www.g2.com/survey_responses/crossletter-review-12753325)

**["CrossLetter Makes Finding the Right Cross-Promotion Partners Easy"](https://www.g2.com/survey_responses/crossletter-review-12822511)**

**Rating:** 4.5/5.0 stars

_— Eren D._

[Read full review](https://www.g2.com/survey_responses/crossletter-review-12822511)

### [Sooper](https://www.g2.com/products/sooper/reviews)

An all-in-1 membership platform built for the modern online business.

**Average Rating:** 5.0/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Sooper?

- **Quality of Support:** 10.0/10 (Category avg: 9.0/10)
- **Ease of Use:** 10.0/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Sooper?

- **Seller:** [Sooper](https://www.g2.com/sellers/sooper)
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=21c9cee746e0866cfc9b2a7501afdb69f2aa229638f462dbb5b4e414d700528e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsooperapp%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Sooper?

**["Easy to Use, Great Team, Perfect Design for what we needed"](https://www.g2.com/survey_responses/sooper-review-12923794)**

**Rating:** 5.0/5.0 stars

_— Kastro D._

[Read full review](https://www.g2.com/survey_responses/sooper-review-12923794)

**["Absolutely amazing platform to run memberships."](https://www.g2.com/survey_responses/sooper-review-11428185)**

**Rating:** 5.0/5.0 stars

_— Verified User in Music_

[Read full review](https://www.g2.com/survey_responses/sooper-review-11428185)

### [Beacons](https://www.g2.com/products/beacons/reviews)

Beacons is an AI-powered, all-in-one creator platform designed to help content creators, influencers, and entrepreneurs build, manage, and monetize their online presence efficiently. By integrating essential tools into a single, cohesive platform, Beacons streamlines the creator workflow, allowing users to focus more on content creation and audience engagement. Key Features and Functionality: - Link-in-Bio: A customizable link that consolidates all important links into one place, enhancing audience engagement. - Online Store: Sell digital products, courses, memberships, and appointments directly through a creator store. - Email Marketing: Create and send emails to fans, building a complete email strategy directly from the Link-in-Bio. - Media Kit Builder: Automatically generate and update media kits showcasing social media metrics to attract brand partnerships. - AI-Powered Tools: Utilize AI for content creation, including generating captions, emails, and product descriptions, as well as audience analytics. Primary Value and Solutions: Beacons addresses the challenges creators face in managing multiple tools by offering a unified platform that simplifies operations. Its AI-driven features enhance productivity by automating tasks such as content generation and audience analysis. By providing tools for monetization, audience engagement, and brand collaboration, Beacons empowers creators to build sustainable businesses and maintain control over their brand identity and creative vision.

**Average Rating:** 4.7/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Beacons?

- **Quality of Support:** 5.0/10 (Category avg: 9.0/10)
- **Ease of Use:** 8.9/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Beacons?

- **Seller:** [Beacons](https://www.g2.com/sellers/beacons)
- **Year Founded:** 2019
- **HQ Location:** San Francisco, California, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3757280efaecedf45fcb4b8b383ac8eeae2757c7b6b89010a3cff148ba690ca2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbeacons-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
94 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Beacons?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **centralized platform** of Beacons, enhancing convenience for social creators selling on social media.
- Users find Beacons to be **user-friendly** , making it a perfect one-stop shop for social creators.
- Users find Beacons to be **intuitive and user-friendly** , serving as a convenient hub for social media sales.
- Users love the **multi-platform compatibility** of Beacons, simplifying their sales across various social media channels.
- Users value the **versatility** of Beacons, finding it a convenient all-in-one solution for social selling.

##### Cons

- Users find the **backend management difficult** , struggling to navigate subscription plans and switch between them effortlessly.
- Users struggle with **dashboard usability** , finding it hard to manage subscriptions and switch between plans easily.
- Users find the **backend management challenging** , making subscription plan transitions complex and cumbersome.
- Users find **subscription management challenging** , struggling with plan visibility and ease of switching between options.

#### What Are Recent G2 Reviews of Beacons?

**["It's a great portfolio"](https://www.g2.com/survey_responses/beacons-review-9680564)**

**Rating:** 4.0/5.0 stars

_— SAMIA Q._

[Read full review](https://www.g2.com/survey_responses/beacons-review-9680564)

**["User-Friendly Platform for Social Creators"](https://www.g2.com/survey_responses/beacons-review-12078715)**

**Rating:** 5.0/5.0 stars

_— Jennifer L._

[Read full review](https://www.g2.com/survey_responses/beacons-review-12078715)

### [Buttondown](https://www.g2.com/products/buttondown/reviews)

Buttondown is a small, elegant tool for producing newsletters. The minimalist interface makes it easy for you to write great emails; the automation acts like the editorial assistant you wish you had, by checking for typos, broken links, or malformed images; the portable subscription widget makes it really easy to grow your audience from wherever you host your site.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Buttondown?

- **Quality of Support:** 8.3/10 (Category avg: 9.0/10)
- **Ease of Use:** 10.0/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Buttondown?

- **Seller:** [Buttondown](https://www.g2.com/sellers/buttondown)
- **Year Founded:** 2016
- **HQ Location:** Seattle, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3276a8404ed73860e90e85c884dcc40293384f9478d13ac93928881af96689f5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbuttondown&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Buttondown?

**["Content in one click"](https://www.g2.com/survey_responses/buttondown-review-8520092)**

**Rating:** 4.0/5.0 stars

_— darshan b._

[Read full review](https://www.g2.com/survey_responses/buttondown-review-8520092)

### [HIIPE.io](https://www.g2.com/products/hiipe-io/reviews)

HIIPE is a fan CRM and link-in-bio platform for creators, agencies, and venues, promoters and brands who want to own their audience instead of renting it from social platforms. A HIIPE page works as a bio link, but every visit, sign-up, RSVP, and purchase becomes first-party fan data the creator owns and can export. Creators get a centralized fan database, direct messaging to their fans, pre-sales and sign-ups, event RSVPs, and a custom domain. Free to start.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate HIIPE.io?

- **Quality of Support:** 10.0/10 (Category avg: 9.0/10)
- **Ease of Use:** 10.0/10 (Category avg: 9.3/10)

#### Who Is the Company Behind HIIPE.io?

- **Seller:** [HIIPE.io](https://www.g2.com/sellers/hiipe-io)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2802a121c03ebdc4ffb4ef476ca1f963087f4107730b3f0287be17020f9221da&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhiipe-io&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of HIIPE.io?

**["Bio Links with Rich, Layered Details—Everything Works Great"](https://www.g2.com/survey_responses/hiipe-io-review-13129699)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/hiipe-io-review-13129699)

### [Sportsinnovation](https://www.g2.com/products/sportsinnovation/reviews)

We offer a white-label & off-the shelves fan digitalization platform It is a a digital eco-system centered around a mobile application helping clubs to increase fan engagement & fan monetization The platform includes services like news, video, live data, wallet & tickets, messaging & inbox, friends & various fan engagement services. The backbone of the platform is our CDP that enrich the data on the clubs fans. We deliver apps to FCK, Brøndby, AB, ACHorsens, Lyngby, DBU, FCM, Viborg + Esbjerg

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Sportsinnovation?

- **Quality of Support:** 10.0/10 (Category avg: 9.0/10)
- **Ease of Use:** 10.0/10 (Category avg: 9.3/10)

#### Who Is the Company Behind Sportsinnovation?

- **Seller:** [Sports Innovation](https://www.g2.com/sellers/sports-innovation)
- **Year Founded:** 2016
- **HQ Location:** København K, DK
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=58cfe5d70ba4f30876118f87f60c2fde30a16e678434a7ec302a9974347d0062&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fsports-innovation%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Sportsinnovation?

**["Very Professional App Builders for Our Voonix.net Affiliate Statcollector"](https://www.g2.com/survey_responses/sportsinnovation-review-12314386)**

**Rating:** 5.0/5.0 stars

_— Morten M._

[Read full review](https://www.g2.com/survey_responses/sportsinnovation-review-12314386)

### [Batchlisted](https://www.g2.com/products/batchlisted/reviews)

Handpicked launches, every week. Discover a fresh batch of standout products, curated weekly.

#### Who Is the Company Behind Batchlisted?

- **Seller:** [Batchlisted](https://www.g2.com/sellers/batchlisted)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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[Business Process Management Software](https://www.g2.com/categories/business-process-management)

[Compensation Management Software](https://www.g2.com/categories/compensation-management)

[Applicant Tracking Systems (ATS)](https://www.g2.com/categories/applicant-tracking-systems-ats)

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Similar Categories

- [Content Analytics](/categories/content-analytics)
- [Content Creation](/categories/content-creation)

- [Content Distribution](/categories/content-distribution)
- [Content Experience Platforms](/categories/content-experience-platforms)

[Browse Owned Media Themes](/categories/owned-media/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Owned media platforms enable companies and creators to distribute content to build, engage, and monetize their audience. These tools provide features focused on hosting a range of content and media on a destination property, including articles, videos, podcasts, live streams, and other editorial formats.

Once the property is created, owned media platforms enable their users to set content as exclusive to subscribers, and in so doing, allowing them to build a direct relationship with their audience by collecting email addresses. To manage content and audiences better, owned media tools combine the functionality of [content distribution software](https://www.g2.com/categories/content-distribution) and [content experience platforms](https://www.g2.com/categories/content-experience-platforms) as well as the features of [content creation software](https://www.g2.com/categories/content-creation) and [CMS tools](https://www.g2.com/categories/cms-tools).

The main draw of this type of software is that it enables users to manage their subscriber audience, analyze their engagement within the content hub, and, in some cases, offer monetization features such as premium content or a connection to third-party platforms such as [CRM software](https://www.g2.com/categories/crm%20). Used by creators and digital marketing teams, these tools help businesses become their own channels for content distribution rather than relying on traditional channels such as social media and content networks.

To qualify for inclusion in the Owned Media category, a product must:

- Enable brands to create a digital experience of curated content across formats
- Gather subscribers so the brand can collect email addresses from the audience or other forms of contact information
- Allow users to manage subscribers and understand engagement analytics
- Empower monetization capabilities either directly or through partner integrations.

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