--- title: Attribution Reviews meta_title: 'Attribution Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 51 reviews by the users' company size, role or industry to find out how Attribution works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 51 scale: '5' date_modified: '2026-07-13' parent_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- # Attribution Reviews **Vendor:** Attribution **Category:** [Attribution Software](https://www.g2.com/categories/attribution) **Average Rating:** 4.5/5.0 **Total Reviews:** 51 ## About Attribution Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Conversion integrations with Segment, Stripe, Salesforce, Hubspot, Marketo and more! User level attribution AND account-based attribution. Cohort-based reporting that shows ROAS by channel by day, week, or month for actionable insights. This is the system you've been looking for. ## Attribution Pros & Cons **What users like:** - Users value the **attribution accuracy** of the product, enhancing their understanding of marketing contributions effectively. (3 reviews) - Users praise the **exceptional customer support** of Attribution, especially during onboarding, enhancing the overall experience. (3 reviews) - Users value the **ease of use** of Attribution, highlighting its simple setup and seamless integration with analytics tools. (3 reviews) - Users find the **easy setup** of Attribution invaluable, delivering instant insights and seamless onboarding support. (3 reviews) - Users value the **customization options** of Attribution, allowing tailored reporting and insight into marketing performance. (2 reviews) - Easy Implementation (2 reviews) - Flexibility (2 reviews) - Insights (2 reviews) - Analytics (1 reviews) - Users appreciate the **effective attribution tracking** for giving credit and enhancing marketing insights seamlessly. (1 reviews) **What users dislike:** - Users find it challenging to obtain **retroactive data for historical attribution** , impacting their analysis and reporting capabilities. (1 reviews) - Users find the platform **complicated and not very intuitive** , which can hinder their overall experience. (1 reviews) - Users find it challenging to obtain **retroactive data** , making historical attribution difficult with the product. (1 reviews) - Users struggle with **inadequate tracking** of historical attribution data, making it difficult to analyze past performance. (1 reviews) - Users find the **integration process challenging** , needing technical help but receiving responsive support to overcome it. (1 reviews) - Users face **integration issues** requiring clean data and technical coordination, complicating initial setup and usage of Attribution. (1 reviews) - Users find the **lack of information** frustrating, wishing for better documentation and easier access to historical data. (1 reviews) - Users find the **steep learning curve** challenging due to complex features and initial setup difficulties. (1 reviews) - Not Intuitive (1 reviews) - Poor Customer Support (1 reviews) ## Attribution Reviews ### 1. Its a good start to baseline attribution modeling! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2018 **What do you like best about Attribution?** Ease of setup, good UI and ability to pull data directly from the event pipeline segment. **What do you dislike about Attribution?** Doesn't seem to mature in terms of pre-built functionality, so they need to stress more on data reliability! **Recommendations to others considering Attribution:** It's good to get started. It is definitely better to do more advanced attribution modeling using engineers and Data Scientists! **What problems is Attribution solving and how is that benefiting you?** Attribution Modelling for Marketing! ## Attribution Discussions - [What is attribution in digital marketing?](https://www.g2.com/discussions/what-is-attribution-in-digital-marketing) - [What is attribution modeling?](https://www.g2.com/discussions/what-is-attribution-modeling) - [What is an attribution platform?](https://www.g2.com/discussions/what-is-an-attribution-platform) - [What is attribution software?](https://www.g2.com/discussions/what-is-attribution-software) - [Does anyone use or has anyone used Attribution App for marketing attribution?](https://www.g2.com/discussions/does-anyone-use-or-has-anyone-used-attribution-app-for-marketing-attribution) - 1 upvote - [View Attribution pricing details and edition comparison](https://www.g2.com/products/attribution/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+11%3A24%3A10+-0500&secure%5Bsession_id%5D=3870697a-b4a1-4ac0-9724-84ac97a70790&secure%5Btoken%5D=933ec276528b7775907a2982fd674a8b17d524f7c91363b4dd64e04c77385ed6&format=llm_user) ## Attribution Features **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Resource Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration ## Top Attribution Alternatives - [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) - 4.7/5.0 (142 reviews) - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) - 4.7/5.0 (261 reviews) - [LeanData](https://www.g2.com/products/leandata/reviews) - 4.6/5.0 (1,030 reviews)