ASK BOSCO® Features
Marketing Operations (5)
ROI Tracking
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Multi-User Access
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments
White Label
Offers a white labeling service for agencies or resellers to customize platform branding
Campaign Activity (6)
Campaign Insights
Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Collects marketing campaign performance data across multiple channels
Brand Optimization
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Platform Basics (2)
Centralized Platform
Provides a centralized platform for all competitive intelligence for teams to review and analyze.
Web Tracking
Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc.
Platform Data (1)
Product Details
Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals.
Platform Content (1)
Battlecards
Ability to create battlecards to showcase comparison of your products or services against multiple competitors.
Platform Reporting (2)
Customizable Dashboard
Allows users to create a customizable dashboard to curate and highlight specific competitive data.
Benchmark Reporting
Provides competitive benchmarking and monitors growth and market share over time.
Platform Insights (6)
Ad Creatives
Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser.
Buying Strategies
Ability to showcase where and how advertisers are buying (direct vs. programmatic).
Advertising Spend
Provides data on ad spend and ranking reports of top competitive ad spenders.
Websites and Social Channels
Provides data on which websites and social channels advertisers are spending the most.
Device Insights
Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile).
Ad Intelligence Reporting
Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc.
Platform Additional Functionality (2)
Ad Competitive Benchmarking
Ability to benchmark competitor's ad spend, share of voice, and ad creatives.
Alerts
Provides alerts, or automated notifications, to when advertisers launch new campaigns.
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Competitive Intelligence (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Agentic AI - Digital Advertising Intelligence (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives


