Agentio Features
Video Functionality (1)
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Video Functionality
Overall product functionality for video advertising.
Campaign Management (15)
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Campaign Dashboard
Overview of all media purchases and campaigns in a single interface.
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Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized.
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Reach
Amount and quality of inventory partner sites on which ads can be placed.
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Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
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Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
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Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
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Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
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Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad.
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Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
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Creative Optimization
Tools offered for creating and optimizing creative components of campaigns.
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Rich Media Capabilties
Supports rich media display and video ads that involve user interaction.
In-App Ads
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction.
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Retargeting Ads
Ads that target individuals who have previously interacted with a brand or visited a specific website
Targeting (5)
Targeting
Able to target desired audiences based on demographics and behavior variables.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Able to match the marketer's ad with specific content on a site or page.
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Platform (25)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Provides features to allow scaling for large organizations.
Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
Alerts marketer of the performance of particular campaigns.
Budget Management
Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure
Display Ad Management
Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Ad Inventory Management
Manage advertised inventory that is featured and tracked across marketing campaigns
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Document Management
Store, manage, and track all electronic documents in a centralized location
File Management
Create, save, and store files
Workflow Management
Create, design and manage workflows for repetitive tasks
Email Management
Manage, store and organize emails within the system or via third-party apps
Display Ad Management
Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Task Management
Create, manage and track all task activities and progression
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Deadline Management
Specify or track the date/time a project, task, etc., is due for completion
Client Management
Manage contact details and communication with clients
Project Management
Plan and coordinate all the resources, costs and time needed to execute assignments
Platform Interoperability (1)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Planning (2)
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Collaborative Editorial Calendars / Scheduling Content
Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date.
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Scheduling Integration
Create content plans or calendars for multiple users and schedule content in advance.
Influencer Marketing (30)
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Influencer Recruitment
Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.
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Influencer Scoring
Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.
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Audience Analysis
Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.
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Influencer Segmentation
Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.
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Influencer Collaboration
Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.
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User-Generated Content (UGC) Management
Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.
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Content Approval
Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.
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Campaign Analytics
Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.
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Reporting and Dashboards
Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.
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Data Importing and Exporting Tools
Import and export lists of influencers and brand advocates with detailed profiles and contact information.
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Influencer Whitelisting
Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission.
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Influencer Compensation
Provides features for compensating influencers for their work.
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Social Commerce
Supports social commerce capabilites such as shoppable content.
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E-Commerce Integration
Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking.
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Real-Time Analytics
Analyze and gain insights into data in real-time
Multi-Campaign
Manage multiple campaigns in one system
Demographic Data
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Campaign Segmentation
Group campaigns by project, client, or campaign for better management.
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Influencer Relationship Management
Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat
Social Performance Management
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Multi-Channel Management
Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels
Contact Management
Manage, organize, and store contact information
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Rewards Management
Strategize and implement rewards for returning customers, employees and other members
Workflow Management
Create, design and manage workflows for repetitive tasks
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Publishing (1)
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Execute Content Publication
Ability to publish content either from the source it was created or through a third party.
Social Media (1)
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Social Media Integration
Create and publication of content for social media platforms.
Generative AI (5)
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AI Text Generation
Allows users to generate text based on a text prompt.
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AI Text Generation
Allows users to generate text based on a text prompt.
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AI Text Summarization
Condenses long documents or text into a brief summary.
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AI Text-to-Image
Provides the ability to generate images from a text prompt.
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AI Text-to-Video
Provides the ability to generate video from a text prompt.
Campaign Management - Ad Networks (7)
Video Advertising
It supports in-stream and out-stream video ads, enabling brands to engage users through rich, immersive media content.
Ad Inventory Quality
Allows users to assess and rate the quality, diversity, and performance of the ad network’s inventory to ensure alignment with campaign goals.
Advanced Targeting Options
Enables precise audience targeting based on demographics, location, interests, and behavior to maximize ad relevance and effectiveness.
Mobile Ad Support
Provides specialized ad formats optimized for mobile devices, ensuring seamless integration and user experience on smartphones and tablets.
Diverse Ad Formats
Offers a variety of ad formats, such as display banners, native ads, video ads, pop-unders, and push notifications to support varied advertising strategies.
AI-Driven Optimization
Uses artificial intelligence to continuously optimize campaigns, adjusting bids and targeting strategies based on real-time data and performance.
Real-Time Bidding (RTB)
Utilizes RTB technology to let advertisers bid on individual impressions in real time, optimizing ad spending and performance
Reporting & Analytics - Ad Networks (3)
Performance Tracking
Provides detailed analytics and reporting tools to track ad performance, including impressions, clicks, conversions, and ROI metrics.
Fraud Detection & Prevention
Implements mechanisms to identify and prevent ad fraud, ensuring the integrity of ad campaigns and protecting advertiser investments.
Budget & Revenue Optimization Insights
Offers data-driven insights and tools to help manage and optimize ad budgets and revenue strategies. Includes customizable reports to evaluate spending efficiency and maximize returns.
Agentic AI - Video Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Ad Networks (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Influencer Marketing Platforms (8)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Multi-step Planning
Ability to break down and plan multi-step processes
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Cross-system Integration
Works across multiple software systems or databases
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Adaptive Learning
Improves performance based on feedback and experience
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
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Decision Making
Makes informed choices based on available data and objectives
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Campaign Planning
Plan and strategize marketing campaigns
Agentic AI - Content Creation (7)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Multi-step Planning
Ability to break down and plan multi-step processes
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Cross-system Integration
Works across multiple software systems or databases
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Adaptive Learning
Improves performance based on feedback and experience
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Natural Language Interaction
Engages in human-like conversation for task delegation
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
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Decision Making
Makes informed choices based on available data and objectives
Additional Functionality (35)
Data Visualization
Graphical representation of data
Keyword Tracking
Track and monitor a specific set of keywords
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Social Advertising
Create and manage advertising campaigns on social media networks
Influencer Tracking
Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion
Social Promotion
Market event via social media tools
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Payment Tracking
Track sent and received payments, invoices, and bills.
Customizable Reports
Alter the layout and content of reports
Email Marketing
Create and send email blasts/campaigns
Approval Process Control
Manage the process of evaluating documents or requests submitted for approval
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Data Import/Export
Import and export data to and from software applications
Campaign Scheduling
Set campaign schedules by selecting start, pause, and end dates
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
Influencer Discovery
Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Activity Tracking
Track and document all activities across devices, networks, and other systems
Customizable Branding
Add customized logos and colors to align with company branding
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Faceted Search/Filter
Allows users to narrow down search results by applying multiple filters that specify different aspects/qualities of the search query
Categorization/Grouping
Organize and group data or items based on various criteria
Filtering
Find & retrieve relevant data or documents
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
API
Application programming interface that allows for integration with other systems/databases
Specialized or Emerging Capabilities
Provide specialized, emerging, or cross-functional capabilities that enhance processes, workflows, or decision-making
Distinct AI Functionality
Have features and use cases that do not fit into existing AI software categories
Niche Application
Address unique or niche requirements not covered by mainstream software solutions