Agentio Features
Video Functionality (1)
Video Functionality
Overall product functionality for video advertising. 12 reviewers of Agentio have provided feedback on this feature.
Campaign Management (13)
Campaign Dashboard
As reported in 12 Agentio reviews. Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
As reported in 12 Agentio reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
Amount and quality of inventory partner sites on which ads can be placed. 12 reviewers of Agentio have provided feedback on this feature.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time. This feature was mentioned in 11 Agentio reviews.
Batch Uploading
As reported in 10 Agentio reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 10 Agentio reviews.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites. 10 reviewers of Agentio have provided feedback on this feature.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad. 10 reviewers of Agentio have provided feedback on this feature.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 10 Agentio reviews.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction.
In-App Ads
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction.
Targeting (4)
Targeting
Able to target desired audiences based on demographics and behavior variables.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Able to match the marketer's ad with specific content on a site or page.
Platform (9)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Provides features to allow scaling for large organizations.
Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
Alerts marketer of the performance of particular campaigns.
Platform Interoperability (1)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Planning (2)
Collaborative Editorial Calendars / Scheduling Content
Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date. 23 reviewers of Agentio have provided feedback on this feature.
Scheduling Integration
Create content plans or calendars for multiple users and schedule content in advance. This feature was mentioned in 21 Agentio reviews.
Influencer Marketing (14)
Influencer Recruitment
Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience. This feature was mentioned in 27 Agentio reviews.
Influencer Scoring
As reported in 25 Agentio reviews. Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.
Audience Analysis
Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests. This feature was mentioned in 25 Agentio reviews.
Influencer Segmentation
Based on 25 Agentio reviews. Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.
Influencer Collaboration
Based on 25 Agentio reviews. Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.
User-Generated Content (UGC) Management
Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system. 23 reviewers of Agentio have provided feedback on this feature.
Content Approval
Based on 27 Agentio reviews. Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.
Campaign Analytics
Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work. This feature was mentioned in 24 Agentio reviews.
Reporting and Dashboards
Based on 25 Agentio reviews. Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.
Data Importing and Exporting Tools
As reported in 23 Agentio reviews. Import and export lists of influencers and brand advocates with detailed profiles and contact information.
Influencer Whitelisting
Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission. 22 reviewers of Agentio have provided feedback on this feature.
Influencer Compensation
Provides features for compensating influencers for their work. This feature was mentioned in 27 Agentio reviews.
Social Commerce
Based on 23 Agentio reviews. Supports social commerce capabilites such as shoppable content.
E-Commerce Integration
Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking. 23 reviewers of Agentio have provided feedback on this feature.
Publishing (1)
Execute Content Publication
As reported in 20 Agentio reviews. Ability to publish content either from the source it was created or through a third party.
Social Media (1)
Social Media Integration
As reported in 21 Agentio reviews. Create and publication of content for social media platforms.
Generative AI (5)
AI Text Generation
Allows users to generate text based on a text prompt. 19 reviewers of Agentio have provided feedback on this feature.
AI Text Generation
Allows users to generate text based on a text prompt. This feature was mentioned in 19 Agentio reviews.
AI Text Summarization
Condenses long documents or text into a brief summary. This feature was mentioned in 18 Agentio reviews.
AI Text-to-Image
Provides the ability to generate images from a text prompt. This feature was mentioned in 19 Agentio reviews.
AI Text-to-Video
As reported in 19 Agentio reviews. Provides the ability to generate video from a text prompt.
Campaign Management - Ad Networks (7)
Video Advertising
It supports in-stream and out-stream video ads, enabling brands to engage users through rich, immersive media content.
Ad Inventory Quality
Allows users to assess and rate the quality, diversity, and performance of the ad network’s inventory to ensure alignment with campaign goals.
Advanced Targeting Options
Enables precise audience targeting based on demographics, location, interests, and behavior to maximize ad relevance and effectiveness.
Mobile Ad Support
Provides specialized ad formats optimized for mobile devices, ensuring seamless integration and user experience on smartphones and tablets.
Diverse Ad Formats
Offers a variety of ad formats, such as display banners, native ads, video ads, pop-unders, and push notifications to support varied advertising strategies.
AI-Driven Optimization
Uses artificial intelligence to continuously optimize campaigns, adjusting bids and targeting strategies based on real-time data and performance.
Real-Time Bidding (RTB)
Utilizes RTB technology to let advertisers bid on individual impressions in real time, optimizing ad spending and performance
Reporting & Analytics - Ad Networks (3)
Performance Tracking
Provides detailed analytics and reporting tools to track ad performance, including impressions, clicks, conversions, and ROI metrics.
Fraud Detection & Prevention
Implements mechanisms to identify and prevent ad fraud, ensuring the integrity of ad campaigns and protecting advertiser investments.
Budget & Revenue Optimization Insights
Offers data-driven insights and tools to help manage and optimize ad budgets and revenue strategies. Includes customizable reports to evaluate spending efficiency and maximize returns.
Agentic AI - Video Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Ad Networks (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Influencer Marketing Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 11 Agentio reviews.
Multi-step Planning
Ability to break down and plan multi-step processes 11 reviewers of Agentio have provided feedback on this feature.
Cross-system Integration
Based on 11 Agentio reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience 11 reviewers of Agentio have provided feedback on this feature.
Proactive Assistance
Based on 11 Agentio reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 11 Agentio reviews.
Agentic AI - Content Creation (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 12 Agentio reviews.
Multi-step Planning
Ability to break down and plan multi-step processes This feature was mentioned in 12 Agentio reviews.
Cross-system Integration
Based on 12 Agentio reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience This feature was mentioned in 12 Agentio reviews.
Natural Language Interaction
Based on 12 Agentio reviews. Engages in human-like conversation for task delegation
Proactive Assistance
Based on 12 Agentio reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives 12 reviewers of Agentio have provided feedback on this feature.


