Adriel Features
Reports (8)
Reports Interface
Reports interface for standard and self-service reports is intuitive and easy to use.
Steps to Answer
Requires a minimal number of steps/clicks to answer business question.
Graphs and Charts
Offers a variety of attractive graph and chart formats.
Score Cards
Score cards visually track KPI's.
Dashboards
Provides business users an interface to easily design, refine and collaborate on their dashboards
Reports Interface
Reports interface for standard and self-service reports is intuitive and easy to use.
Share Reports
Receive email reports and notifications regarding metrics.
Steps to Answer
Requires a minimal number of steps/clicks to answer business question.
Metrics (8)
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Standard Event Tracking
Software automatically tracks standard user actions.
Custom Event Tracking
Able to set up custom variables to track any user activity on the site.
Retention
Accurately measure bounce rate.
Return
Track user return rates and related metrics.
Conversions
Track what proportion of users convert via a certain action.
Funnels
See how many users proceed down a certain path to conversion.
Reporting (4)
Real-Time Reporting
Obtain live data for who is currently accessing your site.
Trending
Report on how any user activity has changed over time.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards.
Other (5)
User Data
Able to access user-specific data such as location, language, gender, and activity while on the site.
Site Search Reporting
Report on keywords used in internal searches.
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
Track revenue and transactions.
Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (4)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Data Updates (5)
Historical Snapshots
Ability to track historical data.
Real-Time Updating
Track metrics in real time with consistent and frequent updates.
Email Reports
Receive email reports and notifications regarding metric.
Historical Snapshots
Ability to track historical data.
Real-Time Updating
Track metrics in real time with consistent and frequent updates.
Marketing Operations (6)
ROI Tracking
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs This feature was mentioned in 19 Adriel reviews.
Data Collection
Gathers data about the effectiveness, impact, and reach of marketing campaigns 18 reviewers of Adriel have provided feedback on this feature.
Customer Insights
Collects and reports on data relating to customer journeys, preferences, and history 18 reviewers of Adriel have provided feedback on this feature.
Multi-User Access
As reported in 18 Adriel reviews. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments 18 reviewers of Adriel have provided feedback on this feature.
White Label
Offers a white labeling service for agencies or resellers to customize platform branding This feature was mentioned in 17 Adriel reviews.
Campaign Activity (6)
Campaign Insights
As reported in 18 Adriel reviews. Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
As reported in 18 Adriel reviews. Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Identifies which marketing campaigns resolved in open or closed opportunities 17 reviewers of Adriel have provided feedback on this feature.
Multichannel Tracking
Collects marketing campaign performance data across multiple channels 17 reviewers of Adriel have provided feedback on this feature.
Brand Optimization
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback 17 reviewers of Adriel have provided feedback on this feature.
Predictive Analytics
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization This feature was mentioned in 17 Adriel reviews.
Management (2)
Reporting
View ETL process data via reports and visualizations like charts and graphs.
Auditing
Record ETL historical data for auditing and potential data correction needs.
Functionality (5)
Extraction
Extract data from the designated source(s) like relational databases, JSON files, and XML files.
Transformation
Cleanse and re-format extracted data to the needed target format.
Loading
Load reformatted data into target database, data warehouse, or other storage location.
Automation
Arrange ETL processes to occur automatically on needed time schedule (e.g., daily, weekly, monthly).
Scalability
Capable of scaling processing power up or down based on ETL volume.
Visualization (4)
Graphs and Charts
Offers a variety of attractive graph and chart formats.
Score Cards
Score cards visually track KPI's.
Dashboards
Provides business users an interface to easily design, refine and collaborate on their dashboards
Formats
Allows one to create and export visualization into various formats (PNG, JPEG, etc.)
Collaboration (2)
Sharing
Provides the ability to easily share visualizations.
Co-Editing
Allows multiple users to edit and create visualizations together.
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
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What is a dashboard and why is it important as a software feature? Our G2 guide can help you understand dashboards and learn more about its types, benefits, and best practices.



