Adobe Target Reviews & Product Details

I like Adobe Target for its ability to make changes almost immediately. The option to use either form-based or VEC-based tests is great because it allows both coders and non-coding folks to use it effectively. For simple static pages where I need to make straightforward copy changes, VEC makes it really easy to build tests. On the other hand, form-based testing enables us to create more complex tests with proper DOM manipulation. Review collected by and hosted on G2.com.

If you switch between experiences when using VEC for simple redirect tests, it sometimes overwrites the targeted page which is a pain. Authenticated pages are also a pain as well as lower environments so having Adobe able to access these would be beneficial. Review collected by and hosted on G2.com.

What I like best about Adobe Target is how it brings together strong capabilities across multiple areas. The UI/UX feels structured once you get familiar with it, making it easier to manage activities and track results. Its integrations within the Adobe ecosystem are a big advantage, especially when combining data from different sources. Performance is generally reliable, even for large-scale personalization. While pricing can be on the higher side, the ROI is noticeable when used effectively. Support and onboarding are quite helpful, especially for complex setups. I also like how AI-driven features help with automated personalization and smarter targeting over time. Review collected by and hosted on G2.com.

What I dislike about Adobe Target is that the UI can feel a bit complex and not very intuitive at first, especially for new users. There’s a noticeable learning curve, and setting up more advanced activities often requires technical support. While integrations are powerful, they can also be tricky to configure properly. Performance is generally good, but debugging issues or understanding why something isn’t working can take time. Pricing is on the higher side, which may not suit smaller teams, and support responses can sometimes feel slower than expected for urgent issues. Review collected by and hosted on G2.com.

Adobe Target might work well if you are on the Adobe stack, if not it's a good idea to stay far away. Review collected by and hosted on G2.com.

The UI is old school and one of the worst in the business. If you are not on the Adobe stack the tool is impossible to implement and constantly causes bugs. Review collected by and hosted on G2.com.

I really value how easy it is to set up AB testing, making it possible for me to launch experiments both quickly and efficiently. The initial setup process is straightforward, and as I continue to use the platform, I find it becoming an even more dependable tool. Customer support is always accessible and very helpful, providing effective solutions whenever I encounter any issues. Review collected by and hosted on G2.com.

There is a learning curve to using it. It takes time to set up with your organization. Review collected by and hosted on G2.com.

Great personalisation and on the fly ui fix by targetting. Review collected by and hosted on G2.com.

Everything is good.. i like everything.. Review collected by and hosted on G2.com.

One of the best aspects of Adobe Target is its ability to easily create and run A/B and multivariate tests across various channels. The platform’s robust targeting and segmentation options allow us to personalize user experiences based on detailed data, which improves conversion rates significantly. Additionally, the integration with Adobe Analytics provides powerful insights that help optimize campaigns in real time. The ease of setting up experiments without needing deep technical expertise is also a big plus. Review collected by and hosted on G2.com.

While Adobe Target is powerful, it can be quite complex to set up and configure, especially for teams without dedicated technical resources. The learning curve is steep, and some features feel overcomplicated. Additionally, it can be slow to load, and the interface could be more intuitive. Integration with non-Adobe products sometimes requires additional steps, and the pricing can be high for smaller businesses. Review collected by and hosted on G2.com.

Adobe Target is great for our personalization efforts and ultimately does what it needs to. Review collected by and hosted on G2.com.

Setting up the targets can be very manual, and a bit of an eyesore. If there's a way to improve the UI or make it less manual (without the addition of more Adobe products), that would be a game changer. Review collected by and hosted on G2.com.

It is quite comprehensive as a tool and a platform Review collected by and hosted on G2.com.

Rigidness of not being able to use some of their AI features when you are optimizing for multiple metrics Review collected by and hosted on G2.com.

Optimization, Auto Target and recommendations Review collected by and hosted on G2.com.

Need investments on updating Auto Target and Recommendations engine and more visibility on specifics of what made a test win or standout Review collected by and hosted on G2.com.

fast integration and relatively easy of use for users Review collected by and hosted on G2.com.

server side testing is not simply available without large amount of integration Review collected by and hosted on G2.com.