# Best CRM Software - Page 28 *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)* Customer relationship management (CRM) software is a digital tool designed for businesses to efficiently organize, monitor, and maintain data about their existing and prospective customers. The [best CRM software](https://www.g2.com/articles/best-crm-software) centralizes data from various lead generation, traffic, campaign, and acquisition sources and creates records and profiles. The software has a repository of a complete customer database, which stakeholders use to manage long-term customer contracts and relationships. CRM software enhances customer experience by streamlining customer support, email marketing, sales outreach, and sales cycles. [CRM software](https://learn.g2.com/best-customer-relationship-management-software-tools) can be integrated with [call center infrastructure platforms](https://www.g2.com/categories/call-center-infrastructure-cci), digital marketing services, [ERP systems](https://www.g2.com/categories/erp-systems), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), marketing automation software, and [CPQ software](https://www.g2.com/categories/cpq) to reduce the risk of data silos and give real-time updates on the customer journey. Customer journey and funnel are categorized into different sub-processes in the CRM software where sales and marketing can access the data, build communication, and drive them forward to final deals. There are many different [types of CRM software](https://learn.g2.com/types-of-crm-software) provide a collection of integrated customer-related functions or all-in-one functionality, such as marketing automation, help desk, e-commerce tools, ERP, project or website management, to replace the need for additional solutions and better serve small and mid-market businesses. Standalone CRM solutions, however, focus primarily on sales-related functions such as contact, account, and pipeline management and do not offer extensive marketing help. The software also has help desk escalation, email automation, sales dispositions, automation workflows, and lead scoring and calling histories to help sales teams navigate to the current lead progress and establish contextual communication. To qualify for inclusion in the CRM category, a product must: - Provide a bounded set of sales-related functions - Provide lead, contact, account, and opportunity management functions - Capture and store sales activities and interactions performed - Consolidate customer history and transactions into a single interface - Track prospects and contacts throughout the sales pipeline - Facilitate communication at all phases of the customer lifecycle - Provide reporting features to track sales performance - Provide workflow automation capabilities to streamline sales processes - Integrate functions into a unifying database and platform ## Top CRM Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5.0 (24,668 reviews) | AI-automated pipeline-to-close CRM workflows | "[Powerful, Customizable Sales Platform—But Needs Onboarding to Tame Complexity](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-12936463)" | | 2 | [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) | 4.4/5.0 (13,265 reviews) | Pipeline visibility with automated sales sequencing | "[Solid CRM for managing the entire sales process](https://www.g2.com/survey_responses/hubspot-sales-hub-review-13087547)" | | 3 | [Pipedrive](https://www.g2.com/products/pipedrive/reviews) | 4.3/5.0 (3,042 reviews) | Visual sales pipeline with deal-stage automation | "[Simple, Cost-Effective CRM with an Easy-to-Use Visual Pipeline](https://www.g2.com/survey_responses/pipedrive-review-13043351)" | | 4 | [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) | 4.1/5.0 (2,835 reviews) | Centralized lead-to-deal pipeline with workflow automation | "[Zoho CRM: Powerful, Easy-to-Use Platform with Great Automation and Integrations](https://www.g2.com/survey_responses/zoho-crm-review-13076752)" | | 5 | [Close](https://www.g2.com/products/close/reviews) | 4.7/5.0 (2,029 reviews) | High-velocity outbound sales with built-in dialer | "[Streamlined Sales Tracking with Close](https://www.g2.com/survey_responses/close-review-9087574)" | | 6 | [monday CRM](https://www.g2.com/products/monday-crm/reviews) | 4.6/5.0 (1,253 reviews) | Visual pipeline tracking with no-code automation | "[Highly Customizable CRM That Keeps Deals, Tasks, and Pipelines Perfectly Organized](https://www.g2.com/survey_responses/monday-crm-review-13093905)" | | 7 | [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) | 4.6/5.0 (841 reviews) | Pipeline-centric sales CRM for spreadsheet-to-CRM migration | "[Simple and easy to use for our Franchising and consulting business](https://www.g2.com/survey_responses/bigin-by-zoho-crm-review-13093501)" | | 8 | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5.0 (14,172 reviews) | Behavior-triggered CRM with automation workflows | "[Efficient Automation with Solid Support](https://www.g2.com/survey_responses/activecampaign-review-11726223)" | | 9 | [HighLevel](https://www.g2.com/products/highlevel/reviews) | 4.6/5.0 (631 reviews) | Omnichannel CRM with white-label automation workflows | "[Fantastic Onboarding with HighLevel — Expert Support, Automation & All-in-One CRM](https://www.g2.com/survey_responses/highlevel-review-13050560)" | | 10 | [Attio](https://www.g2.com/products/attio/reviews) | 4.3/5.0 (543 reviews) | Flexible, AI-native pipeline and relationship CRM | "[Fantastic All-in-One CRM with Intuitive Workflows and Powerful AI Agents](https://www.g2.com/survey_responses/attio-review-12997836)" | ## G2 Grid® for CRM Software ![G2 Grid® for CRM Software plotting products by satisfaction and market presence](https://www.g2.com/categories/crm/grids.png?focus%5B%5D=506&focus%5B%5D=6227&focus%5B%5D=1619&focus%5B%5D=576&focus%5B%5D=1174041&focus%5B%5D=3296&focus%5B%5D=128650&focus%5B%5D=1934) Highlighted products: Agentforce Sales (formerly Salesforce Sales Cloud), HubSpot Sales Hub, Pipedrive, Zoho CRM, monday CRM, Close, Bigin by Zoho CRM, and ActiveCampaign. Underlying data: [Grid® JSON](https://www.g2.com/categories/crm/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=hubspot-sales-hub&focus%5B%5D=pipedrive&focus%5B%5D=zoho-crm&focus%5B%5D=monday-crm&focus%5B%5D=close&focus%5B%5D=bigin-by-zoho-crm&focus%5B%5D=activecampaign) ## How Many CRM Software Products Does G2 Track? **Total Products under this Category:** 1,069 ### Category Stats (Jul 2026) - **Average Rating**: 4.38/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: PipelinePRO (+52.73%) - Among all products in this category, PipelinePRO recorded the largest rating increase compared to last month *Last updated: July 14, 2026* ## How Does G2 Rank CRM Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 121,300+ Authentic Reviews - 1,069+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which CRM Software Is Best for Your Use Case? - **Leader:** [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - **Highest Performer:** [CRMOne](https://www.g2.com/products/crmone/reviews) - **Easiest to Use:** [Less Annoying CRM](https://www.g2.com/products/less-annoying-crm/reviews) - **Top Trending:** [HighLevel](https://www.g2.com/products/highlevel/reviews) - **Best Free Software:** [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) --- **Sponsored** ### SAP Sales Cloud SAP Sales Cloud is a cutting-edge sales automation platform / CRM that helps organizations make intelligent selling simple, through connection, insight, and adaptability. Leveraging SAP Sales Cloud, organizations can connect and optimize sales processes. Connect data and sales processes: Unite data, processes, and people to deliver effective sales engagements that drive revenue and customer loyalty Leverage insight to accelerate sales: Guide sales actions through intelligent recommendations that remove guesswork and help sellers focus on the right business Adapt and capture new opportunities: Provide the flexibility to overcome challenges and unique requirements as they shift with new market opportunities [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=179&secure%5Bchosen_at%5D=2026-07-14T18%3A29%3A28Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=509&secure%5Bresource_id%5D=179&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcrm&secure%5Btoken%5D=975d7839b9e25da87b785ab3d10eb08d1e195c2b8cf7b837f7fa7f1c483127eb&secure%5Burl%5D=https%3A%2F%2Fwww.sap.com%2Fproducts%2Fcrm%2Fsales-cloud.html&secure%5Burl_type%5D=paid_promos) --- ## CRM Software Features & Capabilities ### What are the Best CRM Software with Campaign Management? Optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time. **Top-rated CRM Software for Campaign Management:** - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) [Explore CRM Software with Campaign Management](https://www.g2.com/categories/crm/f/campaign-management) ### What are the Best CRM Software with Social Collaboration Features? Enables multiple users to interact by sharing information to achieve a common goal. Social collaboration focus's on the identification of groups and collaboration spaces in which messages are explicitly directed at the group and the group activity feed is seen the same way by everyone **Top-rated CRM Software for Social Collaboration Features:** - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) [Explore CRM Software with Social Collaboration Features](https://www.g2.com/categories/crm/f/social-collaboration-features) ### What are the Best CRM Software with Marketing ROI Analytics? Enables analysis of effectiveness of an organizations various marketing activities **Top-rated CRM Software for Marketing ROI Analytics:** - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) [Explore CRM Software with Marketing ROI Analytics](https://www.g2.com/categories/crm/f/marketing-roi-analytics) ### What are the Best CRM Software with Document & Content Mgmt.? Allows consuming, publishing and editing content from a central interface. Content management for CRM systems might include presentations, documents, images and other related electronic files. **Top-rated CRM Software for Document & Content Mgmt.:** - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) [Explore CRM Software with Document & Content Mgmt.](https://www.g2.com/categories/crm/f/document-content-mgmt) ### What are the Best CRM Software with Social Network Integration? Use public social networks to listen and engage with customers. Allows users to filter what’s important and respond quickly. Often this functionality allows questions and requests from customers on social networks to case management. **Top-rated CRM Software for Social Network Integration:** - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) [Explore CRM Software with Social Network Integration](https://www.g2.com/categories/crm/f/social-network-integration) ## What Are the Top-Rated CRM Software Products in 2026? ### 1. [ParaCloud](https://www.g2.com/products/paracloud/reviews) ParaCloud CRM provides a comprehensive suite of features designed to streamline your sales processes and boost productivity. Our platform includes robust tools for lead management, opportunity tracking, inventory control, and email integration, covering all your customer relationship management needs. Advanced functionalities such as customizable reporting, workflow automation, and mobile access ensure a seamless and efficient experience throughout your organization. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate ParaCloud?** - **Contact & Account Management:** 10.0/10 (Category avg: 8.7/10) **Who Is the Company Behind ParaCloud?** - **Seller:** [ParaCloud](https://www.g2.com/sellers/paracloud) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/paracloud (2 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of ParaCloud? **"[Paracloud Makes Hosting and Downloading Effortless](https://www.g2.com/survey_responses/paracloud-review-12738524)"** **Rating:** 5.0/5.0 stars *— MOKSHA T.* [Read full review](https://www.g2.com/survey_responses/paracloud-review-12738524) --- ### 2. [Paramantra](https://www.g2.com/products/aldius-consulting-group-paramantra/reviews) Paramantra builds enterprise software. Founded in 2008, we serve organizations across industry and the public sector whose operations are defined by scale, complexity, and consequential outcomes. Our platform governs mission critical sales, service, marketing, and citizen engagement functions. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Paramantra?** - **Contact & Account Management:** 10.0/10 (Category avg: 8.7/10) - **Opportunity & Pipeline Mgmt.:** 10.0/10 (Category avg: 8.6/10) **Who Is the Company Behind Paramantra?** - **Seller:** [Aldius Consulting Group](https://www.g2.com/sellers/aldius-consulting-group) - **Year Founded:** 2008 - **HQ Location:** Charlestown, US - **LinkedIn® Page:** https://www.linkedin.com/company/aldius-consulting-group/ (58 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Paramantra? **"[Streamlined CRM with Outstanding Support](https://www.g2.com/survey_responses/paramantra-review-11972154)"** **Rating:** 5.0/5.0 stars *— Verified User in Telecommunications* [Read full review](https://www.g2.com/survey_responses/paramantra-review-11972154) --- ### 3. [Pawa](https://www.g2.com/products/pawa/reviews) PAWA is a technology solution designed in Quebec that helps propel business growth through data. PAWA is aimed specifically at manufacturers, distributors, agents and retailers. -PAWA Analytics allows you to integrate data and improve sales -PAWA Forecasts to plan, budget and forecast sales and support the S&OP process -PAWA Promotions allows you to optimize promotional investments -PAWA CRM allows you to orchestrate and monitor activities of sale **Average Rating:** 4.3/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Pawa?** - **Workflow Capability:** 6.7/10 (Category avg: 8.5/10) - **Contact & Account Management:** 6.7/10 (Category avg: 8.7/10) - **Opportunity & Pipeline Mgmt.:** 5.0/10 (Category avg: 8.6/10) **Who Is the Company Behind Pawa?** - **Seller:** [dev-id](https://www.g2.com/sellers/dev-id) - **Year Founded:** 2001 - **HQ Location:** Montréal, CA - **LinkedIn® Page:** https://www.linkedin.com/company/dev-id/ (20 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Pawa's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Efficiency (2 reviews) - Access (1 reviews) - Analysis (1 reviews) - Automation (1 reviews) **Cons:** - Data Integration (1 reviews) - Time-Consuming (1 reviews) ### What Do G2 Reviewers Say About Pawa? *AI-generated summary from verified user reviews* **Pros:** - Users enjoy the **ease of use** of Pawa, seamlessly accessing their work on any device and offline. - Users highly value Pawa's **efficiency** , enabling seamless work on any device and offline functionality in low connectivity areas. - Users find **accessibility across all devices** and offline functionality ideal for remote work and travel convenience. - Users find Pawa to be a **time-saving solution** for swiftly analyzing data and implementing actionable plans. - Users find that Pawa's **automation capabilities** streamline data analysis, enabling quick and effective action planning. **Cons:** - Users find the **data migration process time-consuming** , with transferring data to Pawa taking over a week. - Users find the **migration process time-consuming** , with data transfer from Excel to Pawa taking considerable time. #### What Are Recent G2 Reviews of Pawa? **"[Raw Data to trustworthy actional able intelligence](https://www.g2.com/survey_responses/pawa-review-10371530)"** **Rating:** 4.5/5.0 stars *— Ganesh G.* [Read full review](https://www.g2.com/survey_responses/pawa-review-10371530) --- **"[Handy application](https://www.g2.com/survey_responses/pawa-review-10313794)"** **Rating:** 4.0/5.0 stars *— Monika S.* [Read full review](https://www.g2.com/survey_responses/pawa-review-10313794) --- ### 4. [Payaca](https://www.g2.com/products/payaca/reviews) The CRM solution for ambitious field service businesses. Designed to streamline operations, foster customer relationships, and drive growth. Our robust platform is built by experts, continuously improved based on your feedback. Experience the power of simplicity and organised customer management with Payaca. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Payaca?** - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) - **Contact & Account Management:** 10.0/10 (Category avg: 8.7/10) - **Opportunity & Pipeline Mgmt.:** 10.0/10 (Category avg: 8.6/10) **Who Is the Company Behind Payaca?** - **Seller:** [Payaca](https://www.g2.com/sellers/payaca) - **Year Founded:** 2018 - **HQ Location:** Bristol, GB - **LinkedIn® Page:** https://www.linkedin.com/company/payaca (12 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Payaca's Pros and Cons? **Pros:** - Customer Support (1 reviews) - Ease of Use (1 reviews) ### What Do G2 Reviewers Say About Payaca? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **excellent customer support** provided by Payaca, highlighting the ease of interactions and usability. - Users find Payaca **easy to use** , appreciating the excellent support and smooth interactions with the software. #### What Are Recent G2 Reviews of Payaca? **"[Positive experience overall](https://www.g2.com/survey_responses/payaca-review-10834571)"** **Rating:** 4.0/5.0 stars *— Burhan Baki D.* [Read full review](https://www.g2.com/survey_responses/payaca-review-10834571) --- ### 5. [PhotoHeart](https://www.g2.com/products/photoheart/reviews) Software de Gestión para Fotógrafos. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind PhotoHeart?** - **Seller:** [JorgeX Technologies](https://www.g2.com/sellers/jorgex-technologies) - **Year Founded:** 2010 - **HQ Location:** Johannesburg, ZA - **LinkedIn® Page:** https://www.linkedin.com/company/photoheart/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of PhotoHeart? **"[Perfect Management Software for Photographers.](https://www.g2.com/survey_responses/photoheart-review-12293331)"** **Rating:** 5.0/5.0 stars *— Jorge H.* [Read full review](https://www.g2.com/survey_responses/photoheart-review-12293331) --- ### 6. [PipelineManager](https://www.g2.com/products/pipeline-manager-pipelinemanager/reviews) PipelineManager is an advanced Customer Relationship Management (CRM application designed to enhance sales processes by integrating qualitative insights with traditional quantitative data. It offers a dynamic, user-friendly interface that enables sales teams to manage complex customer interactions effectively, streamline workflows, and improve overall sales performance. By focusing on both the art and science of selling, PipelineManager empowers organizations to adapt to evolving market demands and drive sustainable growth. Key Features and Functionality: - Process Customization: Allows users to define and implement tailored sales processes, including playbooks, checklists, and close plans, ensuring alignment with organizational strategies. - Qualitative Data Integration: Incorporates qualitative aspects of sales, such as customer stories and interactions, providing a comprehensive view beyond traditional metrics. - Real-Time Reporting: Offers up-to-date data and dashboards, enabling sales representatives and managers to make informed decisions promptly. - User-Centric Design: Features an intuitive interface that simplifies navigation and enhances user experience, reducing the learning curve for new users. - Training and Coaching Support: Facilitates skill development through integrated training modules and coaching tools, allowing for continuous improvement and accountability. Primary Value and Problem Solving: PipelineManager addresses the common challenges associated with traditional CRM systems, such as complexity, user dissatisfaction, and lack of qualitative insights. By integrating qualitative data and customizable processes, it provides a holistic approach to sales management. This enables organizations to: - Enhance Sales Effectiveness: By combining quantitative metrics with qualitative insights, sales teams can develop more personalized and effective strategies. - Improve User Adoption: The intuitive design and user-friendly interface encourage higher adoption rates among sales professionals. - Facilitate Continuous Improvement: Integrated training and coaching tools support ongoing skill development, leading to sustained performance enhancements. - Streamline Sales Processes: Customizable workflows and real-time reporting allow for efficient management of sales pipelines, reducing bottlenecks and improving conversion rates. In summary, PipelineManager offers a comprehensive solution that transforms traditional CRM systems by integrating qualitative insights, customizable processes, and user-friendly design, ultimately driving sales success and organizational growth. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate PipelineManager?** - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) - **Contact & Account Management:** 10.0/10 (Category avg: 8.7/10) - **Opportunity & Pipeline Mgmt.:** 10.0/10 (Category avg: 8.6/10) **Who Is the Company Behind PipelineManager?** - **Seller:** [Pipeline Manager](https://www.g2.com/sellers/pipeline-manager) - **Year Founded:** 1999 - **HQ Location:** N/A - **LinkedIn® Page:** http://www.linkedin.com/company/pipeline-manager (7 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of PipelineManager? **"[User experience](https://www.g2.com/survey_responses/pipelinemanager-review-9173908)"** **Rating:** 4.5/5.0 stars *— Verified User in Education Management* [Read full review](https://www.g2.com/survey_responses/pipelinemanager-review-9173908) --- ### 7. [PlanMill CRM](https://www.g2.com/products/planmill-crm/reviews) PlanMill ERP is a comprehensive cloud-based Enterprise Resource Planning solution tailored for service-oriented and project-centric businesses. It integrates various business processes, including customer relationship management (CRM, project management, time and expense tracking, financial management, and analytics, into a unified platform. This integration enhances operational efficiency, reduces manual tasks, and provides real-time insights into business performance. PlanMill ERP is designed to be user-friendly and adaptable, making it suitable for industries such as consulting, engineering, marketing, and information and communication technology (ICT. Key Features and Functionality: - Sales and Marketing Management: Track sales leads from identification to closure, manage marketing campaigns, and maintain comprehensive customer and contact information. - Project and Service Management: Create and oversee both billable and non-billable projects and service requests, ensuring efficient resource allocation and project tracking. - Time and Absence Tracking: Automate time reporting for assignments and tasks, manage absences and holidays, and monitor work schedules to optimize workforce management. - Expense Management: Report, view, and process expenses such as travel costs or purchases, with workflows for approval and status tracking. - Invoicing: Generate invoices based on sales orders or project revenues, with options for automatic pricing and e-invoicing to multiple clients. - Human Resource Management: Organize employees into teams, manage work schedules, and conduct performance appraisals using structured processes. - Reporting and Analytics: Access dashboards and reports that provide insights into financial and operational performance, aiding in informed decision-making. Primary Value and Solutions Provided: PlanMill ERP addresses the complexities of managing service-based businesses by offering an integrated platform that streamlines various operational processes. By automating tasks such as invoicing, time tracking, and project management, it reduces manual errors and administrative overhead. The system's real-time reporting capabilities provide businesses with immediate insights into performance metrics, enabling proactive decision-making. Ultimately, PlanMill ERP enhances productivity, improves cash flow through faster invoicing, and supports business growth by providing tools that adapt to the unique needs of service-oriented industries. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind PlanMill CRM?** - **Seller:** [PlanMill](https://www.g2.com/sellers/planmill) - **LinkedIn® Page:** https://www.linkedin.com/company/planmill-ltd/ (13 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of PlanMill CRM? **"[Great tool!](https://www.g2.com/survey_responses/planmill-crm-review-4258706)"** **Rating:** 4.0/5.0 stars *— Adele S.* [Read full review](https://www.g2.com/survey_responses/planmill-crm-review-4258706) --- #### What Are G2 Users Discussing About PlanMill CRM? - [What is PlanMill CRM used for?](https://www.g2.com/discussions/planmill-crm-what-is-planmill-crm-used-for) - [What is PlanMill CRM used for?](https://www.g2.com/discussions/what-is-planmill-crm-used-for) ### 8. [PMAM CRM](https://www.g2.com/products/pmam-crm/reviews) PMAM CRM is a software that provides an enhanced ability to share information across the entire organization, improve customer tracking, automate routine services and facilitate customer and client contact efforts. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate PMAM CRM?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.9/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) - **Contact & Account Management:** 8.3/10 (Category avg: 8.7/10) - **Opportunity & Pipeline Mgmt.:** 6.7/10 (Category avg: 8.6/10) **Who Is the Company Behind PMAM CRM?** - **Seller:** [PM AM](https://www.g2.com/sellers/pm-am) - **Year Founded:** 1999 - **HQ Location:** Dallas, US - **Twitter:** @pmamhcm (8 Twitter followers) - **LinkedIn® Page:** https://in.linkedin.com/company/pmam (280 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of PMAM CRM? **"[Satisfied with PMAM CRM](https://www.g2.com/survey_responses/pmam-crm-review-6512314)"** **Rating:** 4.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/pmam-crm-review-6512314) --- #### What Are G2 Users Discussing About PMAM CRM? - [What is PMAM CRM used for?](https://www.g2.com/discussions/pmam-crm-what-is-pmam-crm-used-for) - [What is PMAM CRM used for?](https://www.g2.com/discussions/what-is-pmam-crm-used-for) ### 9. [Privio Edge](https://www.g2.com/products/privio-technology-privio-edge/reviews) Privio Edge is an all-in-one CRM tool with a user-friendly interface and an efficient mobile application. It enables you to easily manage your leads, contacts, and expenses, and track your sales executive all in one place. With ample features and exceptional customer support service, Privio Edge is your go-to CRM software to streamline your day-to-day customer activities to drive your business success. Try it today and experience new growth opportunities for your business. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Privio Edge?** - **Contact & Account Management:** 8.3/10 (Category avg: 8.7/10) - **Opportunity & Pipeline Mgmt.:** 8.3/10 (Category avg: 8.6/10) **Who Is the Company Behind Privio Edge?** - **Seller:** [Privio Technology](https://www.g2.com/sellers/privio-technology) - **Year Founded:** 2022 - **HQ Location:** San Diego, US - **LinkedIn® Page:** https://www.linkedin.com/company/privio-technologies/ (7 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Privio Edge's Pros and Cons? **Pros:** - Easy Tracking (1 reviews) - Lead Management (1 reviews) **Cons:** - Integration Issues (1 reviews) - Limited Customization (1 reviews) ### What Do G2 Reviewers Say About Privio Edge? *AI-generated summary from verified user reviews* **Pros:** - Users value the **easy tracking** of sales activities, making performance management seamless and efficient. - Users value the **efficient lead management** in Privio Edge, streamlining tracking and monitoring for enhanced sales performance. **Cons:** - Users find **integration issues** with third-party tools limiting, affecting the overall flexibility and functionality of Privio Edge. - Users desire more **customization options** in Privio Edge to enhance their reporting and dashboard experience. #### What Are Recent G2 Reviews of Privio Edge? **"[Privio Edge brings simplicity to CRM and super sorted solution](https://www.g2.com/survey_responses/privio-edge-review-11747895)"** **Rating:** 4.0/5.0 stars *— Bhavya M.* [Read full review](https://www.g2.com/survey_responses/privio-edge-review-11747895) --- ### 10. [PromoXcrm](https://www.g2.com/products/promoxcrm/reviews) Introducing PromoXcrm, the ultimate solution for seamless management of all their teams, projects, and clients. Designed specifically for promotional products distributors, PromoXcrm is here to revolutionize their business operations and delight their clients like never before. With PromoXcrm, they can now supercharge their efficiency in just a few clicks. No more wasting time on complex tasks or manual work. This user-friendly interface simplifies even the most challenging processes, allowing they to automate tasks and maximize productivity effortlessly. One of the key features of PromoXcrm is its seamless lead management. Say goodbye to scattered spreadsheets and hello to a centralized platform that organizes all their leads in one place. Easily track and manage their sales pipeline, ensuring that no opportunity slips through the cracks. But it doesn't stop there. PromoXcrm also empowers them with insightful reporting, giving they the data they need to make informed decisions swiftly. Identify trends, track performance, and discover potential areas for growth. With PromoXcrm, they have all the tools at their disposal to take their business to new heights. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate PromoXcrm?** - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) - **Contact & Account Management:** 10.0/10 (Category avg: 8.7/10) - **Opportunity & Pipeline Mgmt.:** 10.0/10 (Category avg: 8.6/10) **Who Is the Company Behind PromoXcrm?** - **Seller:** [PromoXcrm](https://www.g2.com/sellers/promoxcrm) - **HQ Location:** N/A - **Twitter:** @promoxcrm (2 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are PromoXcrm's Pros and Cons? **Pros:** - Automation Features (1 reviews) - Ease of Use (1 reviews) - Easy Tracking (1 reviews) - Efficiency (1 reviews) - Lead Management (1 reviews) **Cons:** - Expensive (1 reviews) - Limited Customization (1 reviews) - Performance Issues (1 reviews) ### What Do G2 Reviewers Say About PromoXcrm? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **powerful automation features** of PromoXcrm, saving time by efficiently handling repetitive tasks. - Users find the **ease of use** of PromoXcrm makes it simple to get started with minimal learning curve. - Users find the **easy tracking** features of PromoXcrm enhance their lead management and save time effectively. - Users value the **efficiency** of PromoXcrm, appreciating its automation features that save time on repetitive tasks. - Users value the **strong lead management** capabilities of PromoXcrm, enhancing their organizational efficiency and pipeline tracking. **Cons:** - Users feel the pricing plans are **somewhat expensive** , making it challenging for smaller teams to justify the cost. - Users note that **limited customization** in the reporting dashboard hinders meeting specific needs effectively. - Users feel the **performance issues** in the mobile app hinder effectiveness and customization possibilities are lacking. #### What Are Recent G2 Reviews of PromoXcrm? **"[" Excellent CRM application and I am very much satisfied"](https://www.g2.com/survey_responses/promoxcrm-review-11750505)"** **Rating:** 5.0/5.0 stars *— Varsha N.* [Read full review](https://www.g2.com/survey_responses/promoxcrm-review-11750505) --- ### 11. [Pro-Sales CRM](https://www.g2.com/products/pro-sales-crm/reviews) Pro-Sales is a comprehensive, end-to-end CRM solution specifically designed for sales teams to streamline their sales processes and enhance productivity. The app provides features that enable sales teams and management to efficiently track, manage, and optimize the entire sales journey, from initial client interaction to deal closure. Key Features: Employee Activity Tracking: Monitor sales team check-ins and check-outs across various client locations in real time. Client Interaction Logs: Record and organize visit interactions, helping sales personnel manage follow-ups with ease. Budgeting and Quotation Management: Create and manage budgets, generate professional quotations, and track them throughout the sales cycle. Invoice Generation: Seamlessly create and send invoices to clients, streamlining payment processes. Sales Analytics: Generate comprehensive reports on sales activities, pipeline, and performance metrics to make data-driven decisions. Multi-device Access: Access Pro-Sales from desktop or mobile devices, ensuring that your sales team can work from anywhere. Pro-Sales is designed to empower sales teams by providing the tools they need to manage their sales pipeline efficiently, boost productivity, and drive revenue growth. **Average Rating:** 3.5/5.0 **Total Reviews:** 1 **Who Is the Company Behind Pro-Sales CRM?** - **Seller:** [iProAT Solutions](https://www.g2.com/sellers/iproat-solutions) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ### 12. [Prospur](https://www.g2.com/products/prospur/reviews) Prospur provides a digital business strategy platform for small businesses to acquire, engage, and retain customers and close more sales. Established in 2019 in Bellevue, Washington, the trusted Microsoft partner focuses on lead generation, social media, and marketing tools that help small business owners identify and connect with the best audiences for their services. Prospur spans across industries, offering a digital infrastructure for designing targeted campaigns, better understanding customers, and discovering how to best assist them. Easy integration with productivity services such as Microsoft 365 and payment services like PayPal and Square make it an easy solution for small businesses to seamlessly incorporate into their operation. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **Who Is the Company Behind Prospur?** - **Seller:** [Zensa](https://www.g2.com/sellers/zensa) - **Year Founded:** 2020 - **HQ Location:** Redmond, US - **LinkedIn® Page:** https://www.linkedin.com/company/prospurio/ (7 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of Prospur? **"[Great CRM software for small business!](https://www.g2.com/survey_responses/prospur-review-8459142)"** **Rating:** 4.5/5.0 stars *— Kosha P.* [Read full review](https://www.g2.com/survey_responses/prospur-review-8459142) --- ### 13. [Qraia](https://www.g2.com/products/qraia/reviews) Easy and simple to use CRM for freelancers and professionals. Create Contacts Create To Do's, connect to a contact Add Notes to a contact Contact emails automatically to contacts **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Qraia?** - **Seller:** [Qraia CRM](https://www.g2.com/sellers/qraia-crm) - **Year Founded:** 2020 - **HQ Location:** Nederland, NL - **LinkedIn® Page:** https://www.linkedin.com/company/72405153 (4 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Qraia? **"[Simple and easy to use CRM. And free.](https://www.g2.com/survey_responses/qraia-review-5138344)"** **Rating:** 5.0/5.0 stars *— Verified User in Retail* [Read full review](https://www.g2.com/survey_responses/qraia-review-5138344) --- #### What Are G2 Users Discussing About Qraia? - [What is Qraia used for?](https://www.g2.com/discussions/what-is-qraia-used-for) ### 14. [QuickDesk](https://www.g2.com/products/quickdesk/reviews) Quickdesk is a simplified sales engagement CRM assisting sales people to better track their sales leads and activities to boost their sales productivity. Some key features of Quickdesk includes: 1. Easy Leads Management through an excel-looking user interface 2. Integrated sales communications (call,SMS, Email) and have the system track your activities 3. Appointment and task setting and tracking feature for better follow ups 4. Hunter dashboard for mass communications **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate QuickDesk?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) - **Contact & Account Management:** 10.0/10 (Category avg: 8.7/10) - **Opportunity & Pipeline Mgmt.:** 10.0/10 (Category avg: 8.6/10) **Who Is the Company Behind QuickDesk?** - **Seller:** [Pear Comms](https://www.g2.com/sellers/pear-comms) - **HQ Location:** Singapore, Malaysia - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of QuickDesk? **"[Simple and Smart Software](https://www.g2.com/survey_responses/quickdesk-review-243064)"** **Rating:** 5.0/5.0 stars *— Verified User in Consumer Services* [Read full review](https://www.g2.com/survey_responses/quickdesk-review-243064) --- #### What Are G2 Users Discussing About QuickDesk? - [What is QuickDesk used for?](https://www.g2.com/discussions/what-is-quickdesk-used-for) ### 15. [Quiverflow](https://www.g2.com/products/quiverflow/reviews) All-in-one Sales & Marketing CRM Software. Unlimited contacts, users, and AI agents to pick up your calls and answer social media messages. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **Who Is the Company Behind Quiverflow?** - **Seller:** [Sebastian](https://www.g2.com/sellers/sebastian) - **Year Founded:** 2023 - **HQ Location:** Vancouver, CA - **Twitter:** @quiverflow (50 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/quiverflow/ (2 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Enterprise #### What Are Quiverflow's Pros and Cons? **Pros:** - Easy Creation (1 reviews) - Easy Customization (1 reviews) - Easy Learning (1 reviews) - Flexibility (1 reviews) - Intuitive (1 reviews) **Cons:** - Connectivity Issues (1 reviews) ### What Do G2 Reviewers Say About Quiverflow? *AI-generated summary from verified user reviews* **Pros:** - Users value the **easy creation** of interactive diagrams in Quiverflow, enhancing their ability to visualize complex data flows. - Users find **easy customization** a standout feature of Quiverflow, enhancing user-friendliness and learning experience. - Users find Quiverflow to be a **highly user-friendly** tool, making self-learning a breeze with its robust features. - Users appreciate the **flexibility** of Quiverflow, finding it easy to customize and self-learn the features. - Users praise Quiverflow for its **intuitive design** , enabling easy visualization of complex data flows and insightful analysis. **Cons:** - Users face **connectivity issues** with Quiverflow, especially in environments with poor or restricted internet access, impacting usability. #### What Are Recent G2 Reviews of Quiverflow? **"[Intuitive and Comfortable Automation with Quiverflow](https://www.g2.com/survey_responses/quiverflow-review-11995305)"** **Rating:** 4.5/5.0 stars *— Samuel V.* [Read full review](https://www.g2.com/survey_responses/quiverflow-review-11995305) --- ### 16. [Raapyd Sales Force Automation](https://www.g2.com/products/raapyd-sales-force-automation/reviews) Raapyd Sales Force Automation (SFA) refers to the use of software tools and technology to streamline and automate the various steps in the sales process. This comprises customer engagement, forecasting, lead qualification, opportunity management, and lead generation. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Raapyd Sales Force Automation?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10) **Who Is the Company Behind Raapyd Sales Force Automation?** - **Seller:** [Accely Group](https://www.g2.com/sellers/accely-group) - **Year Founded:** 2001 - **HQ Location:** Plano, Texas, United States - **LinkedIn® Page:** http://www.linkedin.com/company/2662518 (186 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Raapyd Sales Force Automation's Pros and Cons? **Pros:** - Automation Features (1 reviews) - Ease of Use (1 reviews) - Efficiency (1 reviews) - Integration (1 reviews) - Reporting (1 reviews) **Cons:** - Expensive (1 reviews) - Expertise Required (1 reviews) - Learning Curve (1 reviews) - Not Intuitive (1 reviews) ### What Do G2 Reviewers Say About Raapyd Sales Force Automation? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **automation features** of Raapyd Sales Force Automation, greatly enhancing efficiency and productivity in sales efforts. - Users appreciate the **ease of use** of Raapyd Sales Force Automation, facilitating quick adoption and efficiency in workflow. - Users value the **efficiency** of Raapyd Sales Force Automation, enhancing productivity and streamlining their sales processes. - Users love the **seamless integration** of Raapyd Sales Force Automation, enhancing workflow and productivity across various tools. - Users value the **strong reporting and analytics** in Raapyd Sales Force Automation for enhanced performance tracking and decision-making. **Cons:** - Users find Raapyd Sales Force Automation to be **expensive** compared to other solutions, affecting budget-conscious decisions. - Users note that **advanced features require technical expertise** , potentially leading to delays during setup and initial use. - Users find the **learning curve steep** due to advanced features being fiddly to set up without support. - Users find Raapyd Sales Force Automation **not intuitive** at times, leading to frustrating navigation and setup challenges. #### What Are Recent G2 Reviews of Raapyd Sales Force Automation? **"[Transforming Our Sales Process with Raapyd](https://www.g2.com/survey_responses/raapyd-sales-force-automation-review-10293210)"** **Rating:** 5.0/5.0 stars *— Berkay Can .* [Read full review](https://www.g2.com/survey_responses/raapyd-sales-force-automation-review-10293210) --- ### 17. [Rainbow CRM](https://www.g2.com/products/rainbow-crm/reviews) Rainbow CRM is a lite CRM platform that allows to manage leads, contacts, organisations and add comments per lead and check revision logs to see who did what. It is suitable for small and medium-size companies that need functional and yet lite CRM system by eliminating the heavy add-ons, it aims to encourage the team's productivity and enhance relationship building. **Average Rating:** 3.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Rainbow CRM?** - **Contact & Account Management:** 6.7/10 (Category avg: 8.7/10) - **Opportunity & Pipeline Mgmt.:** 6.7/10 (Category avg: 8.6/10) **Who Is the Company Behind Rainbow CRM?** - **Seller:** [Rainbow Riders](https://www.g2.com/sellers/rainbow-riders) - **HQ Location:** Copenhagen, Denmark - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ### 18. [RangerMSP](https://www.g2.com/products/rangermsp/reviews) RangerMSP is an affordable CRM and PSA Software for Small to mid-sized IT services providers and MSPs. It offers a powerful PSA Features, it's fast and easy to use. RangerMSP makes running your IT services business easy, fast and secure. Focus on delivering great customer service, winning more sales and growing your business. Join thousands of happy IT providers and MSPs using RangerMSP since 2004! **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate RangerMSP?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.9/10) **Who Is the Company Behind RangerMSP?** - **Seller:** [Ranger MSP](https://www.g2.com/sellers/ranger-msp) - **Year Founded:** 2003 - **HQ Location:** Tel Aviv, IL - **LinkedIn® Page:** https://www.linkedin.com/company/rangermsp/ (2 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of RangerMSP? **"[Easyto Adopt CRM Software](https://www.g2.com/survey_responses/rangermsp-review-3484778)"** **Rating:** 4.0/5.0 stars *— Verified User in Computer & Network Security* [Read full review](https://www.g2.com/survey_responses/rangermsp-review-3484778) --- #### What Are G2 Users Discussing About RangerMSP? - [What is RangerMSP used for?](https://www.g2.com/discussions/what-is-rangermsp-used-for) ### 19. [Ready_](https://www.g2.com/products/ready_/reviews) Ready\_™ is a web-based Business Operating System. This is a set of popular business applications like: ECM, Workflow, Groupware and CRM. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Ready_?** - **Seller:** [eDokumenty sp. z o.o.](https://www.g2.com/sellers/edokumenty-sp-z-o-o) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Ready_? **"[Ready work effectively](https://www.g2.com/survey_responses/ready_-review-6619628)"** **Rating:** 5.0/5.0 stars *— Shivangi p.* [Read full review](https://www.g2.com/survey_responses/ready_-review-6619628) --- #### What Are G2 Users Discussing About Ready_? - [What is Ready_ used for?](https://www.g2.com/discussions/what-is-ready_-used-for) ### 20. [RedHorse CRM](https://www.g2.com/products/redhorse-crm/reviews) RedHorse CRM is a complete business management system for the small business. It is a system that will help you manage your business the way you have always done it. RedHorse is just powerful enough run all of your business processes, yet it speaks your language and is easy to use. So whether you refer to invoices or sales tickets, sales calls or site visits… in just a few moments, you can tell your RedHorse CRM to do the same. RedHorse gives you all the features you need every day, and none of the features you don’t! So if you want a team calendar, document management, or surveys, you can switch them on with just a few clicks. Or switch them off. All with no programming required. As a CRM, RedHorse is perceived to be interchangeable with other CRM systems and entirely dispensable. But as a Business Management System, RedHorse IS a virtually irreplaceable building block of a company’s long-term growth and success – with no competition, real or perceived, at its price point. That’s the difference. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind RedHorse CRM?** - **Seller:** [RedHorse Systems](https://www.g2.com/sellers/redhorse-systems) - **HQ Location:** Wilmington, US - **Twitter:** @RedHorseCRM (66 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/redhorse-systems-inc- (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of RedHorse CRM? **"[RedHorse - the business management system for Powerful Business](https://www.g2.com/survey_responses/redhorse-crm-review-57971)"** **Rating:** 5.0/5.0 stars *— Randy T.* [Read full review](https://www.g2.com/survey_responses/redhorse-crm-review-57971) --- **"[Our Experience with RedHorse ](https://www.g2.com/survey_responses/redhorse-crm-review-463405)"** **Rating:** 4.0/5.0 stars *— Shelby T.* [Read full review](https://www.g2.com/survey_responses/redhorse-crm-review-463405) --- #### What Are G2 Users Discussing About RedHorse CRM? - [What is RedHorse CRM used for?](https://www.g2.com/discussions/what-is-redhorse-crm-used-for) ### 21. [Refrens ABC](https://www.g2.com/products/refrens-abc/reviews) Refrens ABC is the simplest way to capture, manage, track, and convert leads in one place. 1. Capture leads automatically with lead capture & website contact forms 2. Manage leads across multiples sales pipelines 3. Assign right leads to right sales executives & track their activity 4. Communicate with leads over email & WhatsApp 5. Get sales person-wise detailed reporting & future revenue potential 6. Send Quotations, Invoices, Sales Orders in a few clicks 7. And more things to simplify your sales workflow... **Average Rating:** 4.8/5.0 **Total Reviews:** 3 **How Do G2 Users Rate Refrens ABC?** - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) - **Contact & Account Management:** 10.0/10 (Category avg: 8.7/10) - **Opportunity & Pipeline Mgmt.:** 10.0/10 (Category avg: 8.6/10) **Who Is the Company Behind Refrens ABC?** - **Seller:** [Naman Sarawagi](https://www.g2.com/sellers/naman-sarawagi) - **Year Founded:** 2018 - **HQ Location:** Bengaluru, IN - **Twitter:** @RefrensApp (1,619 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/refrens (103 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Refrens ABC's Pros and Cons? **Pros:** - Automation (1 reviews) - Automation Features (1 reviews) - Ease of Use (1 reviews) - Easy Setup (1 reviews) - Efficiency (1 reviews) ### What Do G2 Reviewers Say About Refrens ABC? *AI-generated summary from verified user reviews* **Pros:** - Users love the **automation** features of Refrens, which streamline and simplify their invoicing processes significantly. - Users praise the **automation features** of Refrens ABC, significantly speeding up and simplifying their invoicing process. - Users commend the **ease of use** of Refrens ABC, enjoying simplified and automated invoicing processes. - Users love the **easy setup** of Refrens, making invoicing faster and more automated than before. - Users praise the **efficiency** of Refrens ABC, noting significant improvements in their invoicing process. #### What Are Recent G2 Reviews of Refrens ABC? **"[Refrens is perfect!](https://www.g2.com/survey_responses/refrens-abc-review-10258694)"** **Rating:** 5.0/5.0 stars *— Mharc Hadrian U.* [Read full review](https://www.g2.com/survey_responses/refrens-abc-review-10258694) --- **"[Comprehensive lead management](https://www.g2.com/survey_responses/refrens-abc-review-7579623)"** **Rating:** 5.0/5.0 stars *— Mihir R.* [Read full review](https://www.g2.com/survey_responses/refrens-abc-review-7579623) --- ### 22. [REI Podio CRM](https://www.g2.com/products/rei-podio-crm/reviews) REI Podio CRMs is the ultimate all-in-one solution for real estate investors and wholesalers, combining powerful sales and marketing systems with unmatched support. From lead generation to deal closing, our platform streamlines every step, so you can focus on what matters most—closing deals and growing your business. **Average Rating:** 2.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate REI Podio CRM?** - **Has the product been a good partner in doing business?:** 3.3/10 (Category avg: 8.9/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) - **Contact & Account Management:** 6.7/10 (Category avg: 8.7/10) - **Opportunity & Pipeline Mgmt.:** 6.7/10 (Category avg: 8.6/10) **Who Is the Company Behind REI Podio CRM?** - **Seller:** [Integroforce](https://www.g2.com/sellers/integroforce) - **Year Founded:** 2018 - **HQ Location:** Lahore, PK - **LinkedIn® Page:** https://www.linkedin.com/company/integroforce (3 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are REI Podio CRM's Pros and Cons? **Pros:** - Collaborative Efforts (1 reviews) - Integration (1 reviews) **Cons:** - Time-Consuming (1 reviews) ### What Do G2 Reviewers Say About REI Podio CRM? *AI-generated summary from verified user reviews* **Pros:** - Users value the **collaborative efforts** of REI Podio CRM, enabling seamless team sharing and integration with smartphones. - Users value the **seamless integration** with Smrthphone, enhancing team collaboration and communication. **Cons:** - Users report that dealing with **time-consuming customer support** leads to frustration and unresolved issues. ### 23. [Responsab](https://www.g2.com/products/responsab/reviews) Responsab is a CRM built for inside sales teams. With built-in calling, SMS, and email - you can communicate with prospects and customers in a single view. It's a CRM + a sales communication platform all built into one. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Responsab?** - **Contact & Account Management:** 10.0/10 (Category avg: 8.7/10) - **Opportunity & Pipeline Mgmt.:** 10.0/10 (Category avg: 8.6/10) **Who Is the Company Behind Responsab?** - **Seller:** [Jones Spencer](https://www.g2.com/sellers/jones-spencer) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of Responsab? **"[Great tool for leaning training](https://www.g2.com/survey_responses/responsab-review-11286795)"** **Rating:** 5.0/5.0 stars *— Alejandra P.* [Read full review](https://www.g2.com/survey_responses/responsab-review-11286795) --- ### 24. [Results](https://www.g2.com/products/results/reviews) Results Software empowers organizations with streamlined operations, heightened efficiency, and enhanced performance with award-winning CRM, service operations, and Field Service Management solutions. With our renowned software and services, we proudly contribute to the success of businesses, regardless of their scale, by providing award-winning tools that foster excellence in our all-digital, work-anywhere world. From the initial contact to ongoing customer care, we stand unwaveringly committed to our clients and our partners. Our dedication encompasses every step of your experience – from updated releases to ensuring the utmost quality in your experience. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **Who Is the Company Behind Results?** - **Seller:** [Results Software](https://www.g2.com/sellers/results-software-75a87c37-f271-448f-b89c-2d5f08540964) - **Year Founded:** 2002 - **HQ Location:** Reston, Virginia - **Twitter:** @ResultsSoftware (261 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/results-software (5 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of Results? **"[Best CRM in recent times with great customer services](https://www.g2.com/survey_responses/results-review-7379743)"** **Rating:** 4.5/5.0 stars *— Prashanth V.* [Read full review](https://www.g2.com/survey_responses/results-review-7379743) --- ### 25. [REVO CRM](https://www.g2.com/products/revo-crm/reviews) Revo CRM does the work of multiple software applications. Our all-in-one platform replaces many of the subscriptions you’re already paying for. When you choose Revo CRM, you’re not just getting a powerful AI-driven automation platform you’re gaining a strategic partner. Our team will help you set up everything you need, including your account, workflows, landing pages, and automations, so your system works for you from day one. And whenever you need support, our tech experts are just a message away. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate REVO CRM?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10) - **Contact & Account Management:** 10.0/10 (Category avg: 8.7/10) - **Opportunity & Pipeline Mgmt.:** 10.0/10 (Category avg: 8.6/10) **Who Is the Company Behind REVO CRM?** - **Seller:** [REVO CRM](https://www.g2.com/sellers/revo-crm) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market, 100% Small-Business #### What Are REVO CRM's Pros and Cons? **Pros:** - Lead Management (2 reviews) - Automation Features (1 reviews) - Customer Management (1 reviews) - Ease of Use (1 reviews) - Easy Integration (1 reviews) **Cons:** - Learning Curve (1 reviews) - Overwhelming Experience (1 reviews) - Time-Consuming (1 reviews) ### What Do G2 Reviewers Say About REVO CRM? *AI-generated summary from verified user reviews* **Pros:** - Users value the **efficient lead management** of REVO CRM, enhancing organization and boosting business growth seamlessly. - Users love the **automation features** of REVO CRM, which enhance organization and efficiency, boosting business growth. - Users value the **efficient organization of leads and client information** in REVO CRM, enhancing management and accessibility. - Users love the **ease of use** of REVO CRM, enhancing organization and focus on business growth effortlessly. - Users appreciate the **easy integration** of REVO CRM, enabling faster workflows and organized management for business growth. **Cons:** - Users mention a noticeable **learning curve** with REVO CRM due to its numerous powerful features before achieving efficiency. - Users find the **overwhelming experience** of REVO CRM challenging due to its extensive range of features upon initial use. - Users find REVO CRM to be **time-consuming to learn** initially due to its many powerful features. #### What Are Recent G2 Reviews of REVO CRM? **"[Love this system](https://www.g2.com/survey_responses/revo-crm-review-11162898)"** **Rating:** 5.0/5.0 stars *— Verified User in Manufacturing* [Read full review](https://www.g2.com/survey_responses/revo-crm-review-11162898) --- ## What Is CRM Software? [Sales Tools](https://www.g2.com/categories/sales-tools) ## What Software Categories Are Similar to CRM Software? - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) - [Sales Analytics Software](https://www.g2.com/categories/sales-analytics) - [Online Form Builder Software](https://www.g2.com/categories/online-form-builder) --- ## How Do You Choose the Right CRM Software? ### Everything About CRMs ### CRM software buying insights at a glance [Customer relationship management (CRM) software](https://www.g2.com/categories/crm) strategically manages customer interactions across marketing, sales, service, and analytics functions, using capabilities such as customer data aggregation, workflow automation, and analytics-driven insights. Organizations primarily use CRM software to manage leads, track customer interactions, automate sales pipelines, and centralize customer data. CRM systems range from sales automation tools to specialized solutions tailored for industries such as real estate, finance, or nonprofits. Most CRM solutions are priced per user monthly or annually, averaging approximately $35 per user/month, with free plans for small businesses and premium enterprise solutions reaching up to $3,960 per user/year. If you’re evaluating CRM software, consider your organization's size, desired integrations, pricing transparency, ease of use, feature availability, vendor support quality, and AI capabilities. Essential questions include: - How transparent and scalable is the pricing structure? - What training and onboarding resources are provided? - What integrations are supported, and how user-friendly are they? - How responsive is the vendor to customer support issues? - Does the CRM utilize AI to automate interactions or insights? G2's top-rated CRM systems currently include Salesforce Sales Cloud, HubSpot Sales Hub, ActiveCampaign, ClickUp, and Close. ### What is CRM software? G2 defines [CRM software](https://www.g2.com/categories/crm) as platforms and applications designed to strategically manage and optimize customer interactions across marketing, sales, service, and analytics functions. Effective CRM systems aggregate multiple data sources, automate customer-facing workflows, and offer insights to accelerate sales conversions. Organizations typically source first-party customer data through call center interactions, web-based lead forms, social media engagements, and targeted marketing campaigns. CRM modules then organize this information systematically by demographic attributes, customer interactions, purchasing signals, and conversion potential. CRM tools further simplify sales processes by automating lead nurturing, prospect outreach, and campaign management. These applications provide a centralized system to track deal progression, customer interactions, financial transactions, and post-sale support, delivering a unified, real-time view of the entire customer journey. The CRM market is projected to reach $96.39 billion by 2026, growing at a compound annual growth rate (CAGR) of 10.6% between 2021 and 2026. ([_Source 1_](https://www.g2.com/articles/sales-statistics)) G2 currently covers 785 CRM products, with 9963 reviews published in the last 12 months, making it one of the most reviewed and comprehensive software categories on our platform. ([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies)) ### What are the top reviewed CRM systems on G2? G2 scores the top-rated CRM systems based on a [proprietary algorithm](https://documentation.g2.com/docs/research-scoring-methodologies) that factors in real-user satisfaction ratings and popularity from review data. Here are the five highest-rated CRM products G2 for this category: #### 1. [Salesforce Sales Cloud](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews) - Number of Reviews: 20,244 - Satisfaction: 99 - Market Presence: 99 - G2 Score: 99 #### 2. [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - Number of Reviews: 9,685 - Satisfaction: 99 - Market Presence: 87 - G2 Score: 93 #### 3. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - Number of Reviews: 3,503 - Satisfaction: 94 - Market Presence: 70 - G2 Score: 82 #### 4. [ClickUp](https://www.g2.com/products/clickup/reviews) - Number of Reviews: 1,507 - Satisfaction: 93 - Market Presence: 70 - G2 Score: 81 #### 5. [Close](https://www.g2.com/products/close/reviews) - Number of Reviews: 1,346 - Satisfaction: 98 - Market Presence: 63 - G2 Score: 81 These rankings are determined by combining verified user ratings and publicly available web search popularity data: - The **Satisfaction Score** measures user satisfaction with software products based on user feedback, review quality, quantity, and recency. It helps buyers easily understand how well a product meets user expectations.([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies)) - The **Market Presence Score** measures a product's prominence in its market. It combines data from G2 user reviews and external sources, focusing primarily on product-specific factors to reflect real-world popularity and vendor influence.([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies)) - G2 ranks products using a unique scoring system called the **G2 Score** , calculated from real user reviews, online data, and social signals. This score makes it easy to compare and evaluate different software products within each G2 category.([_Source 2_](https://documentation.g2.com/docs/research-scoring-methodologies)) ### CRM software pricing and cost considerations CRM software pricing varies significantly depending on the vendor, scale, complexity, and deployment model. Pricing categories typically include: - Free tier: Basic functionality suitable for startups or small businesses requiring minimal CRM capabilities. - Entry-level and mid-market Tiers: Moderate feature sets with per-user subscription pricing targeted at mid-sized businesses. - Enterprise-level tiers: Comprehensive, highly customizable solutions with extensive support, integrations, advanced analytics, and strategic implementation support. Most CRM software solutions on the market are priced per–user per month, but they can also be offered at annual rates. According to G2 data covering 86 CRM products (245 editions), the average annual license cost is about $415.95, roughly $35 per user per month when paid yearly. Some products offer [free versions](https://www.g2.com/categories/crm/free), while high-end, enterprise-level solutions can cost up to $3,960 per user per year. Organizations should carefully evaluate Total Cost of Ownership (TCO), including hidden costs such as onboarding, integrations, training, and ongoing technical support. For on-premises solutions, factor in hardware, IT resources, and ongoing maintenance. ### Types of CRM software on G2 CRM software solutions typically fall into the following categories, each with distinctive functionalities suited to specific organizational needs: - Sales Automation CRM: Focuses primarily on automating sales processes, enhancing productivity, and streamlining pipeline management. - Analytical CRM: Provides deep data-driven insights, predictive analytics, and customer segmentation through advanced AI-driven reporting. - Industry-Specific CRM: This type of CRM offers specialized features tailored to industry-specific operational requirements. This includes [real estate CRM software](https://www.g2.com/categories/real-estate-crm), [construction CRM software](https://www.g2.com/categories/construction-crm), [financial services CRM software](https://www.g2.com/categories/financial-services-crm), [mortgage CRM software](https://www.g2.com/categories/mortgage-crm), [legal CRM software](https://www.g2.com/categories/legal-crm), [PR CRM software](https://www.g2.com/categories/pr-crm), and [nonprofit CRM software](https://www.g2.com/categories/nonprofit-crm). - [Social CRM](https://www.g2.com/categories/crm/f/social-network-integration): Captures and manages customer interactions from social media channels, facilitating seamless cross-platform engagement. - [Mobile CRM](https://learn.g2.com/mobile-crm): Enables sales and marketing teams to access CRM capabilities via mobile apps, supporting productivity on the go. - [All-in-One CRM](https://www.g2.com/categories/crm/f/all-in-one): Combines multiple CRM functions into a unified platform, eliminating the need for disparate applications. This software supplants the need for broken software chains like standalone [ERPs](https://www.g2.com/categories/erp-systems) or [human capital management systems (HCMs)](https://www.g2.com/categories/hcm-software). - [Standalone CRM](https://www.g2.com/categories/crm/f/standalone): Operates independently without requiring extensive integration into an existing tech ecosystem. Often found in small or mid-sized businesses that prefer simpler setups. - Cloud-based CRM: Delivers scalable and secure solutions through cloud infrastructure, reducing IT complexity and promoting agile growth. - [Small Business CRM](https://www.g2.com/categories/crm/small-business): This type of CRM provides accessible, intuitive CRM tools specifically designed for smaller organizations with straightforward deployment and lower costs. ### Top CRM software features rated by G2 reviewers There is no [best CRM software](https://learn.g2.com/best-customer-relationship-management-software-tools) for everyone. Different CRM features within CRM software can help users in a few ways: - Contact & account management: Store customer data and manage interactions centrally. - Opportunity & pipeline management: Track sales deals through each stage from lead to close. - Task & activity management: Schedule tasks, assign deadlines, and track activities. - Lead management: Capture, qualify, and manage leads throughout the sales process - Email marketing & campaign management: Create, launch, and measure email and multi-channel campaigns. - Reporting & dashboards: Visualize performance and trends through intuitive dashboards and customizable reports. - Mobile & social integration: Access CRM on mobile devices; engage customers through social media channels. - Workflow automation: Automate repetitive tasks and streamline business processes. - Customer support & case management: Track and resolve customer inquiries and issues effectively. - Integration capabilities: Seamlessly integrate CRM with other essential software and business systems. - AI capabilities: Use generative AI to automate text creation and enhance customer interactions. ### Top CRM software benefits identified by G2 reviewers Effective CRM implementation can yield multiple strategic business benefits, including: **Enhanced customer insights:** CRM systems consolidate interaction data for deeper customer understanding, enabling personalized engagements and proactive sales efforts. _“It consolidates all customer data onto a single platform, tracking the entire customer journey within our system through a single interface. This includes all interactions from the initial point of contact, whether inbound or outbound, through marketing or direct sales, to the final outcome of either a closed win or closed loss.”_ - [Akshay S., Sales Development Manager](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews/salesforce-sales-cloud-review-10680560). **Improved revenue growth:** CRM tools support targeted marketing campaigns, streamline lead management, and accelerate sales processes that drive increased revenue. _“The tool helps me keep track of leads, follow-ups, and client interactions without things slipping through the cracks.”_ - [Chelsea D., CEO](https://www.g2.com/products/hubspot-sales-hub/reviews/hubspot-sales-hub-review-10856634). **Optimized productivity and efficiency:** CRM software automates repetitive tasks, minimizing manual intervention and freeing staff to focus on high-value strategic activities. “_The automation features save us a ton of time by cutting out manual data entry and follow-ups. This means we can focus more on growing the business and less on chasing details, which has definitely helped our team stay more productive and organized._” - [Byron S., VP, SFDC & Data Administration](https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews/salesforce-sales-cloud-review-10275142). **Improved collaboration and transparency:** CRM solutions offer centralized visibility into customer journeys, facilitating cross-functional collaboration and aligning sales and marketing efforts. _“The tool allows us to have transparency and a centralized location for all of our staff to store the information we need to help the customers.”_ - [Ryan L](https://www.g2.com/products/close/reviews/close-review-8802552). ### Top CRM systems challenges identified by G2 reviewers Implementing CRM software often presents specific challenges that can impact overall success. Analyzing G2 user reviews reveals frequent issues, including pricing concerns, complexity of user experience, limited or underdeveloped features, inadequate customer support, and integration limitations. Here are the most common hurdles users face, along with practical advice to address them: **1. Cost concerns:** Reviewers frequently identify high or unclear pricing as a barrier, particularly with enterprise-level CRM systems, making affordability an ongoing concern, especially for small or mid-sized businesses. - **Essential questions to ask your CRM vendor:** How is your pricing structured, and what exactly is included in each tier? Are there additional costs for adding users, premium features, or customer support? - **How to overcome the challenge:** Seek transparency from vendors upfront and consider scalable solutions or tiered pricing options that align costs with your business growth. **2. Steep learning curve:** CRM software often introduces unfamiliar workflows, resulting in slow adoption or even resistance within teams accustomed to different processes. - **Essential questions to ask your CRM vendor:** What training programs or onboarding resources do you provide? How do you help teams transition smoothly from their existing processes? - **How to overcome the challenge:** To facilitate an easier transition, opt for CRM solutions that offer comprehensive onboarding materials, continuous training, and strong vendor support. **3. Limited or underdeveloped features:** Many CRM users express disappointment regarding missing or insufficiently developed functionality, limiting effectiveness in critical business scenarios. - **Essential questions to ask your CRM vendor:** Can you outline your current features and upcoming development roadmap? How responsive are you to customer feedback when prioritizing new features? - **How to overcome the challenge:** Prioritize CRM providers who are transparent about feature availability and future development, ensuring alignment with your essential business needs. **4. Support and reliability issues:** Users commonly cite inadequate customer support, slow response times, or unreliable systems as major pain points negatively affecting daily operations. - **Essential questions to ask your CRM vendor:** What support channels are available, and what are your average response and resolution times? Do you provide clearly defined Service Level Agreements (SLAs)? - **How to overcome the challenge:** Evaluate vendors based on proven reliability and responsive customer support. Clarify expectations with detailed SLAs. **5. Integration limitations:** CRM solutions can become less effective when integration with existing tools is difficult, limited, or complex, reducing overall productivity. - **Essential questions to ask your CRM vendor:** What integrations do you currently support, and how complex is the setup process? Do you assist customers with integrations and troubleshooting? - **How to overcome the challenge:** Choose CRM software with robust, user-friendly integrations. Confirm compatibility with essential tools early in the evaluation process. ### What is CRM software used for? Analysis of CRM software reviews reveals the following common scenarios: - **Lead management & tracking:** Businesses use CRM tools to capture, qualify, assign, and monitor leads throughout the sales funnel, ensuring leads never slip through the cracks. - **Centralized customer & contact data:** Reviewers say CRM solutions help store all customer interactions and communications in one centralized system, ensuring multiple departments access accurate, up-to-date records without duplication. - **Pipeline & deal management:** CRM applications organize sales opportunities clearly by stage, value, and timeline, allowing sales teams to prioritize deals and forecast revenue effectively - **Collaborative account & case management:** Reviewers say CRM platforms simplify customer support by enabling multiple stakeholders to collaborate on customer inquiries, case management, and issue resolution, keeping all communication records linked and up-to-date. ### Who uses CRM systems? CRM software users span various roles, from senior executives to frontline sales and marketing professionals. Based on G2 reviewer demographics, typical users include CEOs, owners, founders, account executives, directors, and managers. Common industries include computer software, marketing and advertising, information technology, financial services, and real estate. ### Common CRM software integrations We analyzed extensive user-review data to identify common software categories users frequently integrate with CRM: - **Marketing automation software:** Integrating CRM software with [marketing automation tools](https://www.g2.com/categories/marketing-automation) allows businesses to automate email campaigns, streamline lead nurturing, and enhance lead scoring capabilities. - **Email & calendar tools:** CRM integrations with [popular email](https://www.g2.com/categories/email) and [calendar platforms](https://www.g2.com/categories/calendar-software) help centralize communication, appointments, and contact management, providing a unified view of customer interactions. - **Workflow and custom integration tools:** Flexible integrations using APIs and [workflow automation tools](https://www.g2.com/categories/workflow-management) enable businesses to synchronize CRM data seamlessly across multiple applications, enhancing operational efficiency. - **Collaboration & communication platforms:** Connecting CRM tools with [internal collaboration and messaging platforms](https://www.g2.com/categories/internal-communications) facilitates instant communication, simplifies meeting scheduling, and enhances internal team coordination. - **Website and lead capture software:** Integrating CRM apps with website and [form-building software](https://www.g2.com/categories/online-form-builder) allows real-time lead capture, automated follow-ups, and personalized customer engagement directly from web-based interactions. ### What's the best CRM app for small business owners? For [small business owners](https://www.g2.com/categories/crm/small-business), I recommend exploring CRM apps specifically designed for small and medium-sized businesses (SMBs) as they focus on ease of use and cost-effectiveness, such as:  1. [Microsoft Dynamics CRM](https://www.g2.com/products/dynamics-365-sales/reviews) offers a robust solution to boost sales productivity and marketing effectiveness with social insights, business intelligence, and campaign management. It provides both on-premises and cloud solutions, with mobile CRM apps for on-the-go management. 2. [Vtiger All-In-One CRM](https://www.g2.com/products/vtiger-all-in-one-crm/reviews) is tailored for small to medium-sized businesses, providing a 360-degree customer view. It optimizes sales, support, and marketing touch-points with AI-powered tools and robust automation to enhance customer experiences across various channels. 3. [BSI Software](https://www.g2.com/products/bsi-software/reviews) delivers a comprehensive platform for the digitalization of customer relationships, with a strong CRM system supporting industries like banking, insurance, and energy. It emphasizes a 360° customer view and uses AI to improve processes and customer interactions. ### What CRM is the best for e-commerce platforms? The best CRM software for eCommerce platforms depends on your business size, sale volume, and integration needs. With that in mind, here are some top choices to support your business based on G2 reviews: 1. [HighLevel](https://www.g2.com/products/highlevel/reviews): An all-in-one Sales & Marketing CRM with CRM, Email, 2-way SMS, consolidated messaging, outbound calling, and more. 2. [Close](https://www.g2.com/products/close/reviews): A CRM designed to help small, scaling businesses close deals fast with built-in communication, automation, and reporting tools. 3. [Agile CRM](https://www.g2.com/products/agile-crm/reviews): A fully integrated CRM with sales tracking, contact management, marketing automation, and telephony. ### Future of CRM software - **AI-driven insights and predictive analytics:** CRM platforms increasingly leverage AI and machine learning to process vast customer data, predict behaviors, and recommend the next best actions. ([_Source 3_](https://www.sap.com/india/products/crm/what-is-crm/crm-technology-trends.html)) This helps teams identify high-value leads, reduce churn, and personalize communications. Predictive analytics accelerate sales cycles and improve marketing campaign targeting. AI-powered insights also automate manual tasks, allowing teams to focus on strategic interactions rather than data entry. - **Omnichannel engagement and conversational interfaces:** Businesses are meeting customers on their terms, whether via chat, social media, or voice assistants. CRMs of the future will integrate new channels effortlessly and use conversational AI to streamline interactions. ([_Source 4_](https://solutionsmetrix.com/article/top-crm-trends-2024/)) - **Deeper IoT integration for real-time engagement:** With the rise of IoT (smart devices, wearables, sensors), next-generation CRMs will sync with real-time data streams. ([_Source 3_](https://www.sap.com/india/products/crm/what-is-crm/crm-technology-trends.html)) This will enable proactive customer service, automated triggers for maintenance or support, and personalized product recommendations based on real-world usage. ### CRM Software FAQs ### Most Popular FAQs #### **Which CRM Software has the best reviews?** Based on verified user ratings across thousands of reviews, these CRM platforms consistently earn top marks for overall satisfaction: - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — A widely adopted CRM known for its clean interface, cross-team collaboration tools, and strong alignment between sales and marketing workflows. - [HighLevel](https://www.g2.com/products/highlevel/reviews) — An all-in-one platform built for agencies and small businesses, praised for its automation capabilities, multi-channel communication tools, and competitive pricing. - [Close](https://www.g2.com/products/close/reviews) — A sales-focused CRM built for speed and simplicity, highly rated by outbound teams for its integrated calling, SMS, email, and intuitive lead management. - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — A pipeline-centric CRM recognized for its visual deal management, ease of use, and robust integration ecosystem. #### **What is CRM software used for?** CRM (Customer Relationship Management) software is a tool that helps businesses organize, track, and manage their interactions with leads, prospects, and customers in one centralized platform. At its core, CRM software solves the problem of scattered customer data by consolidating contact records, communication history, sales pipeline stages, and task management into a single system. Users across industries rely on CRM software to automate follow-up sequences, reduce manual data entry, manage deal pipelines, generate performance reports, and improve response times. Beyond basic contact management, modern CRM platforms increasingly incorporate email and SMS marketing, AI-powered assistants, chatbots, and workflow automation — making them the operational backbone of sales, marketing, and customer support teams alike. #### **What is the best cloud-based CRM for the service industry?** Cloud-based CRM tools built for service-oriented businesses prioritize scheduling, client communication, and workflow visibility. The following options earn strong marks from service industry users: - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — A cloud-native CRM that centralizes client outreach, deal tracking, and email sequences, making it a practical choice for service teams managing ongoing client relationships. - [HighLevel](https://www.g2.com/products/highlevel/reviews) — A cloud-based platform popular with service-based agencies that need integrated appointment booking, reputation management, and automated client follow-up under one subscription. - [OctopusPro](https://www.g2.com/products/octopuspro/reviews) — A field service management and CRM platform designed for mobile and on-site service businesses, offering ticketing, scheduling, and customizable workflow tracking. - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — A hosted CRM with strong pipeline visualization tools, activity reminders, and integration capabilities suited for service businesses managing multiple client engagements. #### **What is the best CRM solution with marketing automation features?** The strongest CRM platforms with embedded marketing automation go beyond basic contact management to support full campaign execution, lead nurturing, and cross-channel outreach. Top options include: - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Offers tightly integrated sales and marketing tools including email sequences, deal tracking, and web visit tracking, with an interface designed for non-technical users. - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — A CRM and marketing automation platform built around flexible workflow builders, enabling businesses to automate complex multi-step email and SMS campaigns with conditional logic. - [HighLevel](https://www.g2.com/products/highlevel/reviews) — An all-in-one platform that combines CRM, email, SMS, social media automation, funnel building, and AI voice agents, purpose-built for marketing agencies managing multiple clients. - [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) — An affordable CRM suite that consolidates email marketing, contact management, landing page creation, and support ticketing in a single interface. #### **What is the best CRM for beginners?** New CRM users consistently prioritize ease of setup, guided onboarding, and an interface that doesn't require technical expertise. The following platforms earn high marks for accessibility among first-time CRM users: - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — Frequently cited by new users for its intuitive visual pipeline, clean drag-and-drop interface, and short onboarding curve — users routinely describe going live within a day. - [CRMOne](https://www.g2.com/products/crmone/reviews) — A straightforward CRM praised for quick setup and a responsive support team that helps new teams get organized with minimal friction. - [Nutshell](https://www.g2.com/products/nutshell/reviews) — Known for its simple, navigable interface, extensive learning resources, and live webinars that help users new to CRM get up to speed quickly. - [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — A lightweight CRM designed as an entry point into the Zoho ecosystem, offering pipeline management and contact organization with minimal setup complexity. ### Small Business FAQs #### **What is the most affordable CRM software for SMBs?** For small and medium-sized businesses, the best CRM at an affordable price point balances essential functionality with low total cost of ownership. These platforms consistently earn recognition from SMB users on a budget: - [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) — One of the most cost-effective all-in-one platforms for small businesses, offering CRM, email marketing, and support features at a price point that rivals far more limited tools. - [CRMOne](https://www.g2.com/products/crmone/reviews) — Frequently highlighted by SMB users for delivering core CRM and automation features at a price that competes favorably with enterprise-tier alternatives. - [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — A purposefully lean and affordable CRM built for small teams, offering pipeline management, contact tracking, and the ability to scale into the broader Zoho ecosystem as needs grow. - [Nutshell](https://www.g2.com/products/nutshell/reviews) — A moderately priced CRM that small businesses frequently choose for its clean UI, fast implementation, and value relative to more expensive mid-market platforms. #### **What is the best CRM software for startups?** Startups need a CRM that can be implemented quickly, scales with growth, and doesn't require a dedicated admin to maintain. These platforms are well-suited for early-stage teams, and you can explore the full [SMB CRM software](https://www.g2.com/categories/crm?segment=small-business) category on G2 for a complete view of top-rated options: - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — A popular choice among startups for its free tier, ease of use, and the ability to grow into more advanced sales and marketing automation as the team scales. - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — Startup founders and small sales teams frequently cite Pipedrive's visual pipeline and quick setup as a practical way to get deal tracking in place immediately. - [Close](https://www.g2.com/products/close/reviews) — Built specifically for sales-first startups, Close consolidates calling, emailing, and SMS in one interface with a fast onboarding experience and no-bloat feature set. - [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) — Startup users appreciate its low cost and all-in-one approach to managing contacts, automating outreach, and handling support tickets without adding additional tools. #### **Which CRM software is the most user-friendly for startups?** Ease of use is critical for lean startup teams where no one has the bandwidth for weeks of onboarding. Among the CRM platforms reviewed, these earn the highest usability marks from small-team users: - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — Consistently cited for its visual, drag-and-drop pipeline and minimal learning curve, making it one of the most accessible CRMs for teams adopting their first dedicated sales tool. - [CRMOne](https://www.g2.com/products/crmone/reviews) — Startup users highlight how quickly their teams got comfortable with the interface, with most reporting same-day or next-day adoption without formal training. - [Nutshell](https://www.g2.com/products/nutshell/reviews) — Praised for a clean, distraction-free interface and a responsive support team that guides new users through setup and configuration challenges. - [folk](https://www.g2.com/products/folk-folk/reviews) — A CRM built around a modern, Notion-inspired interface that resonates strongly with startup founders and small teams who find traditional CRMs overly complex. #### **What is the best CRM for small teams in financial services?** Financial services firms at the small business level need a CRM that can reliably track client accounts, log correspondence, and support compliance-adjacent record-keeping. You can browse the full [small business CRM software](https://www.g2.com/categories/crm?segment=small-business) landscape on G2 to compare options by industry: - [Maximizer](https://www.g2.com/products/maximizer/reviews) — A CRM used by financial advisors and insurance professionals, valued for its robust contact-to-account lifecycle tracking, task scheduling for renewals, and detailed client record storage. - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Widely used in financial services SMBs for managing client outreach, tracking deal pipelines, and aligning sales and marketing communication in a single platform. - [Close](https://www.g2.com/products/close/reviews) — Used by small financial services sales teams for its speed of entry, multi-channel outreach, and streamlined lead management without unnecessary complexity. - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — Adopted by small financial services teams for its intuitive pipeline management and integration flexibility with quoting and productivity tools. #### **What CRM tools are best suited for solo business owners and freelancers?** Solo operators and freelancers need a CRM that's fast to set up, low-maintenance, and handles the essential tasks of contact management and follow-up without requiring a team to administer it. The following platforms see strong adoption among single-person operations, and you can explore the full [small business CRM](https://www.g2.com/categories/crm?segment=small-business) category for additional options: - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — A top pick among freelancers and solo sales professionals for keeping deal pipelines organized without requiring daily admin overhead. - [Less Annoying CRM](https://www.g2.com/products/less-annoying-crm/reviews) — Built explicitly for solopreneurs and micro-businesses, prioritizing simplicity and a flat-rate pricing model that avoids the per-feature upgrade cycle common in larger platforms. - [folk](https://www.g2.com/products/folk-folk/reviews) — A modern, lightweight CRM designed around relationship management that resonates strongly with founders and freelancers who rely heavily on LinkedIn and email for outreach. - [Nutshell](https://www.g2.com/products/nutshell/reviews) — Solo users highlight Nutshell's ease of implementation and task-based reminders as core value drivers for staying organized without dedicated CRM support. ### Enterprise FAQs #### **What is the best-rated CRM software for tech enterprises?** Technology enterprises require a CRM with deep customization, scalable architecture, and strong developer ecosystems. These platforms earn the highest marks from enterprise tech buyers, and you can explore the full [enterprise CRM software](https://www.g2.com/categories/crm?segment=enterprise) category on G2: - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — The market's most recognized enterprise CRM, built for large tech organizations that require custom objects, complex automation, AI-driven sales assistance, and broad ecosystem integrations. - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Increasingly adopted by mid-to-large tech companies for its accessible interface, cross-functional deal visibility, and tight alignment between marketing and sales data. - [Creatio](https://www.g2.com/products/creatio/reviews) — A no-code-first CRM platform valued by enterprise tech teams for its powerful marketing suite, flexible workflow automation, and deep customization without requiring developer resources. - [NetSuite](https://www.g2.com/products/netsuite/reviews) — An enterprise-grade platform that combines CRM capabilities with ERP, finance, and inventory management, making it a strong fit for tech companies that need unified business operations. #### **What is the most reliable CRM software tool for enterprises?** Enterprise buyers prioritize uptime, data integrity, and consistent performance at scale. Among platforms with significant enterprise user bases in this review dataset, the following earn recognition for reliability: - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — Long the enterprise reliability benchmark, Salesforce is recognized for centralized data management, extensive uptime infrastructure, and a mature ecosystem of support and implementation partners. - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Enterprise teams frequently cite HubSpot's consistent platform availability, predictable performance, and strong user permissions and admin controls. - [Creatio](https://www.g2.com/products/creatio/reviews) — Enterprise users highlight Creatio's stability across large user deployments, noting its hosted and on-premise options and continuous platform enhancements as drivers of long-term confidence. - [NetSuite](https://www.g2.com/products/netsuite/reviews) — Trusted by enterprises for housing critical business data across CRM, financials, and operations in a single auditable system, with robust case-based support infrastructure. #### **What is the best-reviewed CRM software for enterprise app integration?** Integration depth is a top evaluation criterion for enterprise CRM buyers managing complex tech stacks. These platforms stand out for their integration ecosystems, and you can explore the [enterprise CRM software](https://www.g2.com/categories/crm?segment=enterprise) category on G2 for in-depth comparison: - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — Salesforce's AppExchange and native API infrastructure make it a top choice for enterprises requiring integration with ERP, marketing, service, and analytics platforms at scale. - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Enterprise users praise HubSpot's native integrations and marketplace ecosystem for connecting sales data across business intelligence, email, and communication tools. - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — Recognized for strong third-party integrations including Salesforce and Zapier, making it a practical choice for enterprises embedding CRM and marketing automation into broader workflows. - [Creatio](https://www.g2.com/products/creatio/reviews) — Enterprise reviewers highlight Creatio's flexible integration framework and no-code tooling as differentiators for connecting CRM processes with legacy and third-party systems. #### **What is the best enterprise CRM for customer success teams?** Customer success functions within enterprise organizations require a CRM layer that goes beyond pipeline management — one that tracks client health, onboarding progress, and renewal timelines. You can browse the full [enterprise CRM software](https://www.g2.com/categories/crm?segment=enterprise) category on G2 for a complete list of top-rated options: - [Planhat](https://www.g2.com/products/planhat/reviews) — Purpose-built for enterprise customer success teams, Planhat manages the full post-sale lifecycle from onboarding through renewal with health scoring, timeline management, and proactive account planning tools. - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — Enterprise customer success teams use HubSpot for cross-department deal visibility and contact management, particularly in environments where CS and sales operate from shared data. - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — Used by enterprise CS teams that need deep customization and integration to map complex customer journeys, connect service records, and track success metrics across accounts. - [SuperOffice CRM](https://www.g2.com/products/superoffice-crm/reviews) — An enterprise CRM that centralizes account information, customer contracts, and support requests, earning high marks from administrators for its configurability and clean information architecture. #### **What is the best enterprise CRM with AI capabilities?** AI functionality in enterprise CRM has moved from differentiator to expectation, spanning predictive analytics, automated outreach, intelligent forecasting, and virtual sales assistants. The following platforms lead on AI maturity within the enterprise segment reviewed here, and you can explore the [enterprise CRM](https://www.g2.com/categories/crm?segment=enterprise) category on G2 for the latest AI feature comparisons: - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — Salesforce's native AI layer, Einstein, delivers predictive lead scoring, automated data capture, and conversational AI for enterprise sales teams operating at scale. - [Creatio](https://www.g2.com/products/creatio/reviews) — Enterprise users highlight Creatio's rapidly expanding AI capabilities integrated within its no-code workflow environment, enabling smarter automation without developer dependency. - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — HubSpot has embedded AI across email tracking, deal predictions, and content assistance — features enterprise teams are actively incorporating into daily sales workflows. - [HighLevel](https://www.g2.com/products/highlevel/reviews) — Reviewers in tech-oriented agencies highlight HighLevel's AI voice employee and AI-driven workflow features as a meaningful competitive advantage, particularly for teams managing high volumes of inbound and outbound communication. ### Sources 1. [73+ Sales Statistics To Achieve Business Targets in 2024](https://www.g2.com/articles/sales-statistics), G2 2. G2 reviews data: G2 reviews are sourced from verified software users and factor in satisfaction ratings, market presence, and real-time popularity data. Rankings in this guide are based on an analysis of G2 user reviews published within the last 12 months. For more details, read [G2’s full scoring methodology](https://documentation.g2.com/docs/research-scoring-methodologies). 3. [CRM technology trends](https://www.sap.com/india/products/crm/what-is-crm/crm-technology-trends.html), SAP 4. [Keeping Up to Date with CRM Trends in 2025: Here’s What to Expect](https://solutionsmetrix.com/article/top-crm-trends-2024/)​, Solutions Metrix Last Updated on 04/20/2026 _Written and researched by _[_Blue Bowen_](https://research.g2.com/insights/author/blue-bowen) _Reviewed and edited by _[_Sinchana Mistry_](https://www.linkedin.com/in/sinchana-mistry95/) --- ## What Are the Most Common Questions About CRM Software? *AI-generated · Last updated: June 3, 2026* ### What's the best CRM app for small business owners Based on G2 reviews, these CRM products are frequently mentioned by recent reviewers for helping small teams stay organized, manage pipelines, and reduce manual follow-up work. - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub) — easy navigation and pipeline reviews. - [Pipedrive](https://www.g2.com/products/pipedrive) — visual pipeline and follow-up reminders. - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub) — simple setup and contact management. - [Pipedrive](https://www.g2.com/products/pipedrive) — straightforward CRM for growing teams. ### Best CRM solution with marketing automation features Based on G2 reviews, these CRM products are often highlighted by recent users for combining contact management with email automation, campaign workflows, and follow-up support. - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub) — sales workflows with marketing alignment. - [ActiveCampaign](https://www.g2.com/products/activecampaign) — automated journeys and contact segmentation. - [Zoho CRM](https://www.g2.com/products/zoho-crm) — lead tracking and workflow automation. - [ActiveCampaign](https://www.g2.com/products/activecampaign) — CRM plus email automation workflows. ### What CRM is the best for e-commerce platforms Based on G2 reviews, these CRM products are commonly cited by recent users for organizing customer data, syncing communications, and supporting sales workflows tied to online channels. - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub) — centralized deals and outreach tracking. - [ActiveCampaign](https://www.g2.com/products/activecampaign) — customer journeys and campaign automation. - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud) — integrations and pipeline visibility. - [Zoho CRM](https://www.g2.com/products/zoho-crm) — organized leads and follow-up workflows. ### What should buyers look for in crm software According to verified users, the most consistent buying themes in recent CRM reviews are ease of use, clear pipeline visibility, centralized customer records, and reminders that keep follow-ups from being missed. Buyers also repeatedly mention reporting dashboards, task management, and workflow automation as practical time-savers. Integrations matter too, especially for email, calendars, and other business tools teams already use. Reviewers also flag common tradeoffs to evaluate during selection, including learning curve, mobile experience, reporting depth, and how well the system handles customization as processes become more complex. In short, buyers tend to value software that keeps sales activity organized without making daily work harder. ### How do teams use CRM for follow-ups According to verified users, teams mainly use CRM to keep follow-ups consistent and visible across the whole sales process. Recent reviews repeatedly mention reminders, task tracking, activity history, and pipeline stages as the tools that prevent outreach from slipping through the cracks. Users describe using CRM to log calls, emails, notes, and next steps in one place so any teammate can quickly understand account context. Automation is another recurring theme, with teams using it to trigger reminders, route leads, and reduce repetitive admin work. The practical outcome reviewers highlight most often is better organization: less time spent chasing updates manually and more confidence that important prospects and customers are being contacted on time.