# A2Z Events Reviews **Vendor:** Personify **Category:** [Event Management Platforms](https://www.g2.com/categories/event-management-platforms) **Average Rating:** 4.1/5.0 **Total Reviews:** 23 ## About A2Z Events Everything event organizers need to grow successful events, year after year. A2Z Events has been trusted by thousands of event professionals for more than 25 years and offers a connected platform for the ultimate event experience. Built for event professionals by event professionals. Our robust all-in-one event management, multi-year, multi-event solution is purpose built for maximizing attendee and exhibitor engagement. ## A2Z Events Reviews ### 1. An overall positive experience with Personify A2Z events **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2020 **What do you like best about A2Z Events?** We only use a2z and have since 2007. I like the floor plan tool and how easy it is for our exhibitors to secure and pay for booth space. It seems simple, but the fact that exhibitors can do the majority of the things themselves is a huge timesaver for our staff and frees us up to seek out new sponsors and exhibitors. Additionally, really like being able to work with Rich Vallaster. He's a great brainstorming partner, and I always walk away with some new insight or a fresh perspective after talking to Rich. **What do you dislike about A2Z Events?** I really wish some of the reporting tools - especially the new Beta functions were more intuitive. It's sometimes difficult to get to the data I'm trying to get to without building and then combining multiple reports. Also, with the email functions to exhibitors, I'd like to be able to BCC my colleagues without them receiving every single email being sent out to every exhibitor. **What problems is A2Z Events solving and how is that benefiting you?** As mentioned above, we've worked with a2z since 2007 and the amount of staff time saved has been invaluable. ### 2. a2z Event Products & Services **Rating:** 4.5/5.0 stars **Reviewed by:** Jerome B. | Director of Meetings & Expositions, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2020 **What do you like best about A2Z Events?** The a2z products provide efficiency and effectiveness to our event planning and management. The tools we used are meeting our needs and providing a positive experience for both us and our attendees. They also help us market the event and the tools available for attendees. **What do you dislike about A2Z Events?** Seems like when they were bought by Personify there was staff turnover, as expected. I lost a few good sales and account team members. We used their virtual connection suite for the virtual exhibit hall and I didn't like that the basic package for exhibitors includes a very limited number of "perks", if an exhibitor wants additional downloadable documents or videos or an additional list of attendees they will have to pay extra. I think the package should be all-inclusive. Also, I didn't like that there is no chatroom functionality for the exhibitors. **Recommendations to others considering A2Z Events:** i highly recommend a2z events. **What problems is A2Z Events solving and how is that benefiting you?** Seamless production of programming and exhibits/speaker management. Their products are a time saver. ### 3. Strong exhibits and conference management program. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2020 **What do you like best about A2Z Events?** We really like the people that we work with at a2z. They are willing to try and work on creative solutions and help solves challenges. The floor plan management and sales piece are great. **What do you dislike about A2Z Events?** The structure of the database is a bit clunky and we find it difficult to get some of the information out of it that we need. Have not really seen a lot of changes/innovation in the technology in last few years. **What problems is A2Z Events solving and how is that benefiting you?** We have flexibility to create the floorplan we need in the space we are going to be and ease of reserving and then selling that space on our event website. Of particular benefit, this year with covid- we were able to relatively easily switch out the floor plan for a new site, and then ultimately for a virtual event. Tracking of data related to our event programming has been helpful as well. Having the event site built in a2z also allows us to have these elements seemlessly integrated in to the pre-show experience. ### 4. A2Z Events is a powerful tool for managing events of all sizes **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2020 **What do you like best about A2Z Events?** Being able to access all of your events from a central location makes it easy to run year-over-year reporting and seeing a company's participation over the years from a single screen is incredibly valuable for the sales team. The online booth sales contract is highly configurable and able to accommodate a variety of workflows streamlining the sales process so the sales team has more time to sell. Operational efficiency is also a key factor in using this product- changes are logged, reports are easy to run and custom sql is available for business-specific reporting. **What do you dislike about A2Z Events?** Turn around time for tasks clients cannot handle themselves within the product is somewhat long. **What problems is A2Z Events solving and how is that benefiting you?** Automating data flow across systems using the APIs has reduced errors and streamlined the transfer of data from a2z to external vendors like registration and GSCs as well as to our own websites. Coolecting assets from exhibitors and sponsors using the Exhibitor Console has increased efficiency and reduced mistakes. ### 5. a2z is a partner, not just a vendor **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Defense & Space | Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2020 **What do you like best about A2Z Events?** I like the open communication. They are open to having discussions and brainstorming creative solutions. It is not often we hear, "no, that's not possible." There is usually a work around or a way to fix any issues we may be having. **What do you dislike about A2Z Events?** Sometimes updates will be released without too much guidance. We are typically able to figure them out, but it would be helpful to get an e-mail with any updates that are coming (and how to navigate those updates) especially when the floorplan interface is impacted. **What problems is A2Z Events solving and how is that benefiting you?** Too many to count! I've been working with a2z for over ten years. It has been great to see how the company has grown and how our operations have grown with them. From implementing online contracts to selling sponsorships directly online, things keep getting easier for our exhibitors and show management. ### 6. Outstanding system, even better customer support! **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica B. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2020 **What do you like best about A2Z Events?** The system is extremely intuitive and easy to learn ( I am not a "techy" person). But even better, the A2Z/Personify team offers amazing customer support as needed. The team members I have had the pleasure of working with are always willing to jump on a call to help and truly offer the personal touch that lots of large, tech companies sometimes struggle with perfecting. **What do you dislike about A2Z Events?** Its hard to come up with negatives, but a "quick guide" or FAQ sheet on what reports will achieve different forms of tracking would maybe be helpful for some. When I first started using A2Z, that was probably the aspect that took me the longest to learn-- what report will produce the info that I need? **What problems is A2Z Events solving and how is that benefiting you?** More streamlined show floor planning, more efficient sponsorship tracking/sales. ### 7. A2Z - decent floor management software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2019 **What do you like best about A2Z Events?** It's easy to use, no unnecessary bells and whistles. Can we integrated with SF.com **What do you dislike about A2Z Events?** It's not a flexible or easy to customize software. They came out with a new reporting functionality, we didn't get a change yet to evaluate. Existing reports are not flexible. You have to contact A2Z to create custom reports for you, you can't do it yourself. Even with that functionality is still somewhat limited. They provide integration with SF, but it's not customizable. We made it work, but still experience issues with how to runs overnight syncs- it deletes all the records and then recreates them instead of updating/ adding new records. It presents a problem if part of your SF relies of those records for internal processes. **Recommendations to others considering A2Z Events:** The platform itself seems to be working fine. We had challenges with integration. Integration is not flexible , as a result we couldn't automate several business processes. Unless situation changed recently, A2Z integrates with Account object of SF.com and three A2Z custom objects. The way nightly sync works is all the records are deleted and recreated again. It doesn't create "new" records only, it wipes out all existing records and then recreates them. It presented an issue for our internal business processes. But overall we made it work. **What problems is A2Z Events solving and how is that benefiting you?** Sell exhibiting space ### 8. Find events cover topics relevant to current issues in the field and job duties **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle M. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2020 **What do you like best about A2Z Events?** Presentation style - both sessions and tutorials **What do you dislike about A2Z Events?** I wish there were more tip sheets distributed with tutorial sessions. Or maybe I just don't know how to find these. **What problems is A2Z Events solving and how is that benefiting you?** Floor organization, new ways to look at maximizing revenue on the floor, shared best practices. ### 9. Great platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2020 **What do you like best about A2Z Events?** I have worked with Personify A2Z events (formerly A2Z exclusively) for three years. They offer a robust tool that encompasses all of our show needs (floorplan, conference mgt tool, front end website and mobile app) in an easy to use platform, making my job as a show organizer easier. **What do you dislike about A2Z Events?** Our account team went thru much transition over the last year which presented some challenges. At times we could use immediate training and support rather than waiting 24 hours or look for training on the website. **What problems is A2Z Events solving and how is that benefiting you?** We are streamlining our process by taking advantage of the online contract for exhibitors. Unfortunately we would love to use the financial model but at this time it will not work with our internal systems. Integration with our registration provider works well. ### 10. Seamless product. Stellar customer service! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2020 **What do you like best about A2Z Events?** An intuitive and seamless exhibit management system -- from financials to floor plan -- and a highly responsive, top-notch customer service team. **What do you dislike about A2Z Events?** I don't have any "dislikes" to share about the Personify A2Z system. **What problems is A2Z Events solving and how is that benefiting you?** Enables us to manage and track all exhibitor and sponsor contracts, invoices, payments, booth assignments, and history etc. in one system. Benefits include the report features and the seamless invoicing and online payment processes. ### 11. Always enjoy working in the a2z-Personify platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2020 **What do you like best about A2Z Events?** It is so easy to use! Order consolidation along with floor control and robust reporting make it my favorite go-to solution. **What do you dislike about A2Z Events?** Occasionally there are times when the reporting tool is a bit challenging. **What problems is A2Z Events solving and how is that benefiting you?** We have leveraged a2z to help keep orders, space, and made it our consolidated check-in point for exhibitor/sponsor business. ### 12. Top-notch client engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2020 **What do you like best about A2Z Events?** Rich Vallaster is a first-rate client engagement and sales professional. He calmly and patiently walks clients through Personify's A2Z software to ensure maximum use of the product. **What do you dislike about A2Z Events?** Ensuring exhibitors use the many features of the software. **What problems is A2Z Events solving and how is that benefiting you?** With a client, Rich and his team helped us navigate the many changes to floor plans as well as the capacity for the software to track financial records. ### 13. I'm happy with Personify a2z Events. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2020 **What do you like best about A2Z Events?** It's a great way to manage your exhibit floor and accounting. **What do you dislike about A2Z Events?** The new reporting tool. I don't like that all booth activity goes in the "notes" section on the Company Info page. **Recommendations to others considering A2Z Events:** Look at all the different features. **What problems is A2Z Events solving and how is that benefiting you?** I wouldn't say managing an exhibit floor is a problem. I find the way the program works it's beneficial and a great way to keep the history. ### 14. A2Z easy as 123 **Rating:** 4.5/5.0 stars **Reviewed by:** Brandi B. | Sales Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2019 **What do you like best about A2Z Events?** I love the reporting that is available. I also like that we can use it to process credit cards. It is super handy and has been a real time saver. **What do you dislike about A2Z Events?** I would like to see improvement to the invoicing module. It feels very generic and should be easier to customize. That being said, I couldn’t imagine not having the software. **Recommendations to others considering A2Z Events:** Make sure to have a list of priorities to see if everything is a fit. As I mentioned, the invoices aren’t very customizable, so if that is a must for you, A2Z would not be a good fit. **What problems is A2Z Events solving and how is that benefiting you?** Designing and editing floor plans are so much easier with this software. It has actually freed up a large chunk of time that can be put elsewhere. ### 15. Good program but can be a little difficult to implement **Rating:** 3.0/5.0 stars **Reviewed by:** Jamie L. | Project Manager for Events, Higher Education, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2018 **What do you like best about A2Z Events?** The customer service is pretty good, they responded very quickly and worked hard to find a solution to my needs. **What do you dislike about A2Z Events?** It took a lot of work on my end in order to create an app that would meet my needs. I think it was difficult because I would have worked out a solution with one team member and that information was not communicated with the rest of the team so it ended up taking much more time and effort to create my app. **Recommendations to others considering A2Z Events:** The product is good, just be clear of what you are needing up front. I do think that some of my issues may have been caused because we had an event that is abnormal. We did a scientific conference which was an educational event. This caused us to have to rearrange some of the app a little more than may would have needed to be done with other events. **What problems is A2Z Events solving and how is that benefiting you?** I needed an app for my event. They showed me that in the future they can help me with event management. ### 16. Improve productivity **Rating:** 4.5/5.0 stars **Reviewed by:** Presto L. | Events Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2019 **What do you like best about A2Z Events?** I like that I can engage new prospects through innovative promotional options. Furthermore, you can use it to increase exhibit sales and digital revenues as well as improve productivity for the company. **What do you dislike about A2Z Events?** It does not have a lot of features at the moment and may sometimes be unresponsive. **Recommendations to others considering A2Z Events:** They have lots of big clients and also offer demos for new clients that might be interested. Do give it a try **What problems is A2Z Events solving and how is that benefiting you?** We have been able to manage the conference logistics in real-time as well as ensuring a great digital experience for our clients. ### 17. Somewhat decent conference management **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** January 13, 2019 **What do you like best about A2Z Events?** Seamless synchronization for mobile app developers **What do you dislike about A2Z Events?** Cannot be easily customized to tailor to user preferences **Recommendations to others considering A2Z Events:** While it is simple to learn and use, you get what you pay for. If you don't use the paid A2Z event platform, you have limited features **What problems is A2Z Events solving and how is that benefiting you?** Populating information within mobile apps ### 18. Antiquated Conference and Exhibitor Platform **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2018 **What do you like best about A2Z Events?** The platform is easy to use once you understand the program. **What do you dislike about A2Z Events?** The platform is not intuitive and antiquated compared to other platforms available. **What problems is A2Z Events solving and how is that benefiting you?** We can track information financially and reach out to exhibitors for unpaid balances. ### 19. Floorplan Genie - Mediocre at Best **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2015 **What do you like best about A2Z Events?** I've used A2Z's free floorplan management software for two different events that we were previously updating floorplans using PDF documents. The program was fairly easy to learn how to use/manipulate. **What do you dislike about A2Z Events?** While it's DEFINITELY a time-saver to have the live floorplan, the lag in getting this up and running was slightly painful. I definitely felt/feel like I am one of the "Free" software users and not a paying customer. We waited weeks for our floorplan to be uploaded, sent a contact database that was never uploaded and have experienced a lack in response to customer service requests. **Recommendations to others considering A2Z Events:** I have no experience with the paid A2Z event management software, but their free platform is sufficient for basic use. Nothing fancy and "you get what you pay for." **What problems is A2Z Events solving and how is that benefiting you?** Like I mentioned before, for the two events that we uploaded into the Floorplan Genie were previously using PDF floorplans that we needed to manually update, so this software was DEFINITELY a step in the right direction. Even with the unpaid platform, the reporting features seem to be highly customizable, which is great for reporting to clients and collecting/organizing directory information. ### 20. a2z rocks! **Rating:** 5.0/5.0 stars **Reviewed by:** Karen M. | Director, Exhibits, Non-Profit Organization Management, Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2015 **What do you like best about A2Z Events?** terrific reporting tools and cool dashboard ease of learning the system ability to customize if necessary excellent customer service and support varied suite of products to fit your needs extremely easy to create and change floor plans **What do you dislike about A2Z Events?** really nothing; the new version is a huge improvement. we had some bumps in the road the first couple of years, but now i can't imagine not working with it **Recommendations to others considering A2Z Events:** call me--will be happy to discuss **What problems is A2Z Events solving and how is that benefiting you?** reporting progress is much easier; designing and editing floor plans is easier; having exhibitors go online and pay and update their profiles has taken the onus off of my staff. Keeping track of priority points and history is easier and minimizes mistakes ### 21. Frequent user of a2z for tradeshows **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2015 **What do you like best about A2Z Events?** I like the reporting functionalities and the financial processing system for credit card payments. **What do you dislike about A2Z Events?** I wish the invoice was customizable or at least offer a build your own invoice to meet your needs. **What problems is A2Z Events solving and how is that benefiting you?** I am able to pull and provide exhibitor reports rather than asking my exhibits manager to pull. I am also able to process payments for meeting room rental fees separately than the booth space payment. ### 22. Conference Management **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2015 **What do you like best about A2Z Events?** A lot of mobile app developers are able to sync seamlessly. **What do you dislike about A2Z Events?** It's not very intuitive, it requires a lot of unnecessary details and it is not easy to be customized based on need. **What problems is A2Z Events solving and how is that benefiting you?** Trying to get information populated into a mobile app. The benefit is that a lot of providers are able to sync directly and easily. ### 23. I love it and would be very upset if our organization changed! **Rating:** 5.0/5.0 stars **Reviewed by:** Susan C. | Exhibit Sales, Non-Profit Organization Management, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2015 **What do you like best about A2Z Events?** I think it is very easy to use. And when there is a problem or question, my contact is very responsive. **What do you dislike about A2Z Events?** It was just upgraded and that takes a little time to get used to. I am still discovering all the features. **Recommendations to others considering A2Z Events:** It is simple to learn and simple to use. It has a ton of features. It looks nice :) **What problems is A2Z Events solving and how is that benefiting you?** Just trying to maintain and build and exhibition - a2z makes it easy. ## A2Z Events Discussions - [What is Personify A2Z Events used for?](https://www.g2.com/discussions/what-is-personify-a2z-events-used-for) - [View A2Z Events pricing details and edition comparison](https://www.g2.com/products/a2z-events/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-17+09%3A35%3A42+-0500&secure%5Bsession_id%5D=f4a44b5a-89a1-4ae7-9005-7bb0431eaacc&secure%5Btoken%5D=00c2662ef47ce57b35d593e23c8c7f53ae32d459eba7ca5dfbd66c9a2c59178c&format=llm_user) ## A2Z Events Features **Registration** - Event creation - User registration process - Payment processing - Mobile check-in - On-site tickets and registration **Marketing and Communications** - Lead generation and retrieval - Social media promotion - Event website creation - Email customization - Contact list management **Administration** - Event Configuration - Event Marketing - Speaker Access and Control - Advanced Reporting **Agentic AI - Mobile Event Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration **Exhibitor Management - Trade Show Software** - Document & Task Management - Exhibitor Onboarding & Registration - Exhibitor Profiles & Listings - Exhibitor Portals **Marketing and Communications** - Event website creation - Email automation - Email customization - Contact list management - Lead generation and retrieval **Attendee Engagement** - Social media integrations - Attendee networking - Attendee surveys-attendee engagement **Virtual Experience** - Virtual Lobby - Webcasting Integrations - Cross-Device Functionality - Session / Agenda Management - Live Streaming & Recording - Registration & Attendee Management - Event Setup & Scheduling - Branding & Customization - Interactive Speaker / Moderator Controls **Booth Sales & Inventory - Trade Show Software** - Booth Inventory Management - Sponsorship Management - Online Booth Sales & Checkout - Booth Package Configuration **Event Operations** - Site selection - Supplier procurement - Session scheduling - Speaker submissions - Exhibition management **Registration** - Event creation - User registration process - Mobile check-in **Engagement** - Online Event Agenda - Interactive Content - 1:1 Networking - Exhibitors/Sponsorships - Gamification & Incentives - Real‑Time Interaction Tools - Networking / Matchmaking **Floor Plan Management - Trade Show Software** - Interactive Floor Plans - Booth Assignment & Mapping - Real-Time Availability Visualization - Custom Floor Plan Design **Attendee Engagement** - Event agendas and schedules - Floor plans / maps - Social media integrations - Attendee networking - Attendee surveys **Lead Capture & Engagement - Trade Show Software** - Badge & QR Code Scanning - Meeting Scheduling & Matchmaking - Product Listings & Digital Catalogs - Lead Retrieval & Storage **Platform** - Performance and reliability - Reporting and dashboards - API / integrations - Multiple event management **Agentic AI - Virtual Event Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics & Integrations - Trade Show Software** - Exhibitor Performance Analytics - Revenue & Sales Reporting - CRM Integration - Payment & Billing Integration **Administration / Support - Virtual Event Platforms** - Role‑Based Access & Permissions - Security & Compliance **Agentic AI - Event Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration **Agentic AI - Event Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Insights & Scale - Virtual Event Platforms** - User Capacity & Reliability - Analytics & Reporting ## Top A2Z Events Alternatives - [Cvent Event Marketing & Management](https://www.g2.com/products/cvent-event-marketing-management/reviews) - 4.3/5.0 (2,075 reviews) - [Bizzabo](https://www.g2.com/products/bizzabo/reviews) - 4.3/5.0 (431 reviews) - [Whova](https://www.g2.com/products/whova/reviews) - 4.8/5.0 (1,522 reviews)