# metricool Reviews
**Vendor:** Metricool  
**Category:** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 97
## About metricool
Metricool is a platform that allows you to analyze, schedule, and manage your social networks like a real pro. The tool designed to take your social networks to the moon. Schedule your posts, analyze the data that matters and create a winning strategy. From PC or mobile device Save time daily by scheduling, analyzing, and measuring your social media work with metricool. Over 1 million people, agencies, and brands use metricool as their social media and digital ads management hub every day.



## metricool Pros & Cons
**What users like:**

- Users love the **ease of use** in Metricool, enjoying intuitive scheduling and analytics that enhance their social media management. (9 reviews)
- Users appreciate the **easy scheduling** feature of Metricool, enhancing their social media management experience across platforms. (9 reviews)
- Users find the **analytics feature invaluable** , providing insights into optimal posting times and audience engagement. (8 reviews)
- Users appreciate the **centralized management** of social accounts in Metricool, streamlining workflow across multiple platforms effectively. (8 reviews)
- Users value the **multi-platform capabilities** of Metricool, appreciating its efficiency and ease of use for social media management. (8 reviews)
- Analytics Focus (7 reviews)
- Users appreciate the **easy multi-platform post scheduling** of Metricool, enhancing their social media management experience. (6 reviews)
- Scheduling Posts (6 reviews)
- Helpful (5 reviews)
- Intuitive (5 reviews)

**What users dislike:**

- Users are frustrated by the **high costs** of Metricool, including unexpected charges and limited free services. (4 reviews)
- Users feel the absence of **essential features** like file uploads and LinkedIn analytics hampers their overall experience with Metricool. (4 reviews)
- Users express concerns about **plan limitations** with Metricool, particularly regarding auto-renewal practices and inadequate analytics for LinkedIn. (4 reviews)
- Users notice **frequent disconnections** of social media accounts, highlighting a significant area for improvement in Metricool. (3 reviews)
- Users express frustration over **inadequate support** , highlighting unhelpful responses and poor communication during billing issues. (3 reviews)
- LinkedIn Limitations (3 reviews)
- Linking Issues (3 reviews)
- Users express frustration with Metricool's **poor customer support** , especially regarding auto-renewal issues and refund requests. (3 reviews)
- Users experience **scheduling issues** with Metricool, finding multi-account management and notification overload inconvenient and frustrating. (3 reviews)
- Lack of Analytics (2 reviews)

## metricool Reviews
  ### 1. Intuitive UI with Incredibly Helpful “Best Time” Audience Insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 13, 2026

**What do you like best about metricool?**

The platform’s user interface is very intuitive, and it’s been quite easy to navigate. That said, the best feature, in my opinion, is the “best time” suggestion that shows when your audience is active on your platform, based on your account data for each channel. I can’t emphasize enough how useful it is to see this information displayed as percentages.

**What do you dislike about metricool?**

Honestly, I haven’t found anything I dislike about it. Overall, it’s been extremely helpful. If I had to suggest one improvement, it would be to make uploading carousels in Auto List more error-proof. To be on the safe side, I usually use their planner instead of Auto List.

**What problems is metricool solving and how is that benefiting you?**

Instead of juggling multiple platforms to post social media content, I can batch my content and schedule everything at once, which saves me a lot of time. It also lets me rely on a single platform not only for publishing, but also for reviewing analytics so I can refine my strategy.

**Official Response from Cristina Fernandez:**

> Thank you for sharing your experience! We’re so happy to hear Metricool is helping you save time and manage your social media strategy more efficiently. It’s also great to know the audience insights have been especially useful for your planning.

We’ve taken note of your suggestion for improvement and really appreciate you sharing it with us.

Thanks for trusting us with your social media management!


  ### 2. Manage Multiple Regional Social Accounts in One Place with Helpful Analytics

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 12, 2026

**What do you like best about metricool?**

As far as social media schedulers go, Metricool feels pretty standard overall. I do like that my team can manage all of our social accounts in one place, including multiple Instagram accounts. The link shortener is enormously helpful. The metrics dashboard is useful as well, since it gives us insight into our analytics and makes it easier to understand how our accounts are performing.

**What do you dislike about metricool?**

I have to reconnect my accounts more often than I should, which can be really annoying.

**What problems is metricool solving and how is that benefiting you?**

Managing different regional accounts has really streamlined our work and solved something that used to cause friction. It helps us centralize everything for brand continuity, even while still supporting localized accounts. I also like that my team can manage all of our social accounts in one place, including multiple Instagram accounts. Since we have different regional Instagram accounts, that’s especially helpful for our use case and makes day-to-day management much smoother.

**Official Response from Cristina Fernandez:**

> Thank you for taking the time to share your experience. We’re really glad to know Metricool is helping your team coordinate multiple regional accounts more efficiently and keep everything aligned under one brand. Having all your profiles in a single place, along with tools like the link shortener and performance analytics, can make a big difference in day to day management.

We understand how frustrating frequent reconnections can be. Social network tokens expire periodically or permissions may be revoked for security reasons, and unfortunately that’s something we can’t prevent on our end. That said, we’re always working to make the reconnection process as smooth as possible.

We truly appreciate your feedback. It helps us continue improving so Metricoolers like you can manage everything with less friction and more confidence.

  ### 3. Effortless Social Media Management with Insightful Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Christa P. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 29, 2026

**What do you like best about metricool?**

I like the simplicity of Metricool, making it really easy to interact with. It is great for scheduling social media posts for various clients as it allows posting to multiple platforms at once. The platform's analytics are valuable because I can link it to the websites I manage and track both website and social media engagement. I especially appreciate the nice, clean analytics reports I can share with my clients without the need to manually send them out. This helps in making better decisions on when to post and what content resonates with audiences, thereby improving future posts. Additionally, I found the setup to be pretty straightforward and easy to link with different social platforms, making Metricool one of the easier platforms to get started with. For the most part, it works well, and I find it easy to use.

**What do you dislike about metricool?**

Nothing at this time stands out

**What problems is metricool solving and how is that benefiting you?**

I use Metricool to schedule social media posts for clients, posting across multiple platforms at once. I can comment directly from the platform and get engagement insights to post at the best times. It also provides clean analytics reports, helping make better posting decisions.

**Official Response from Cristina Fernandez:**

> Thanks for your detailed review!

It’s great to hear that Metricool is helping you manage multiple clients and platforms with ease. We’re especially glad the scheduling features and clean, shareable analytics reports are saving you time and supporting smarter content decisions.

It’s also nice to know the setup and integrations felt straightforward from the start. That’s exactly the experience we aim to provide.

If you ever need anything or have ideas to make Metricool even better, we’re here for you. Thanks again for your support!

  ### 4. Simple Interface, Poor Design Update

**Rating:** 4.0/5.0 stars

**Reviewed by:** Mark B. | Founder, Chief Creative Guy, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 28, 2026

**What do you like best about metricool?**

I find Metricool super simple to use and appreciate how easy it is to integrate, with mostly consistent uptime. It's really great for anyone entering to use right away, enabling us to get our clients the information they need quickly. I also love how the software consolidates all the data into an easy-to-read dashboard, which simplifies selecting exactly what we want to show the client. Plus, it generates reports that we can customize a bit before sending them off for clients to review their current standings quickly and easily.

**What do you dislike about metricool?**

That new design that they rolled out recently is awful. The fluorescent colors with the high contrast and the squiggly lines and all that other stuff is simply not professional for a lot of our clients. And so we find ourselves having to delete those things or cover them up because it's frankly obnoxious.

**What problems is metricool solving and how is that benefiting you?**

Metricool organizes all data into an easy-to-read dashboard and custom reports for clients. It streamlines data selection and report generation, making it simple for clients to quickly review their standings.

**Official Response from Cristina Fernandez:**

> Thanks for sharing such a detailed review. We’re really glad to hear that Metricool is helping you streamline your reporting process and making it easy to deliver clear insights to your clients. That’s exactly what we aim for.

We’re sorry to hear that the new design isn’t to your liking. The recent update aligns with Metricool’s brand identity, but we understand that it may not fit every client’s expectations, especially in more formal contexts.

As a quick note, our Advanced plan includes more flexibility when it comes to report templates, allowing you to customize their appearance to better match your needs and those of your clients.

We truly appreciate you taking the time to share your thoughts, feedback like yours helps us keep improving.

  ### 5. Budget Wise and Effective Social Media Management and Metrics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rudina B. | Strategy Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 11, 2026

**What do you like best about metricool?**

Easy to navigate, use and schedule posts

**What do you dislike about metricool?**

I find it easier to work on thumbnails and hashtags directly on YouTube or other social media platforms than in Metricool, though I’m still learning how to make the most of Metricool’s hashtag feature.

**What problems is metricool solving and how is that benefiting you?**

Posting simultaneously across multiple social media channels and scheduling content, especially during busy seasons, helps maintain continuity and flow. Data and metrics provide insight into what my audience enjoys and where I need to focus.

**Official Response from Cristina Fernandez:**

> Thank you for your thoughtful review. It’s great to hear that Metricool is helping you stay organized and keep your content flowing smoothly across different channels, especially during busy times. Having that consistency along with clear performance insights can really make a difference.

We also appreciate you sharing your experience with thumbnails and hashtags. Feedback like this helps us keep improving and making the platform more intuitive for everyday use.

If you’d like help getting more out of these features, feel free to reach out to our support team through the chat. We’ll be happy to guide you.

  ### 6. Powerful Social Media Tool with Stellar Analytics and Intuitive Setup

**Rating:** 5.0/5.0 stars

**Reviewed by:** Robyn-Lee S. | LinkedIn Marketing Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 26, 2025

**What do you like best about metricool?**

I really value the analytics feature in Metricool because it informs me about the times when my audience is most likely to be online, providing helpful percentages. This aspect of the software impresses me, and I find the analytics overall to be fantastic. I appreciate the freemium offering of Metricool, which enables me to manage a month's worth of content. The planning tool available in Metricool is one of my favorites due to its efficiency and usability. Metricool's platform stands out to me in terms of look, feel, and pricing when compared to other tools I've tried, like Buffer, Hootsuite, and Social Curator. As someone managing multiple brands, its features remain invaluable, particularly the ability to view conversations in the inbox and respond to them. Additionally, the initial setup of Metricool was straightforward and intuitive for me, enhancing its usability. Overall, the value it provides makes it a worthy tool in my social media management arsenal.

**What do you dislike about metricool?**

I wish Metricool offered the capability to post directly to LinkedIn from the premium plan. Additionally, it would be beneficial if LinkedIn personal accounts could access analytics. As a LinkedIn marketing consultant, having these features would likely persuade me to subscribe to an annual plan or upgrade to the premium version. Without the ability to get necessary analytics for my personal LinkedIn account, the motivation to upgrade isn't strong.

**What problems is metricool solving and how is that benefiting you?**

I use Metricool to schedule content for social media and generate analytics, providing me with insights on audience activity and performance across multiple platforms.

**Official Response from Cristina Fernandez:**

> Thanks so much for such a thoughtful and detailed review. We’re really glad Metricool is helping you streamline planning, manage multiple brands, and get clear insights into audience behavior and performance across platforms.

Regarding LinkedIn, we wanted to clarify that it’s currently possible to both publish content and access analytics for personal LinkedIn profiles, a feature available since October. We understand how important this is for your work, especially as a LinkedIn marketing consultant.

If you’d like to explore a premium plan or make sure you’re getting the most out of these features, feel free to reach out via our support chat and we’ll be happy to help you find the best option.

  ### 7. A Social Media Manager's best friend for 3 years already

**Rating:** 5.0/5.0 stars

**Reviewed by:** Linda L. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 20, 2026

**What do you like best about metricool?**

I like that with Metricool, I can tag people in LinkedIn posts, which was not available on other scheduling platforms 3 years ago. The platform has great UX, making it easy to schedule posts and check analytics. The calendar's feature that shows thematic holidays is also a nice touch for post inspiration. Their support team responds quickly to any questions, and they often roll out new features, which is great. Their pricing is also quite reasonable compared to Hootsuite and SproutSocial for a medium-sized company. st

**What do you dislike about metricool?**

Sometimes LinkedIn PDFs are too big to publish, but it might be because they're too heavy. Just allow uploading design-heavy files if possible. I can upload those files on LinkedIn, so it shouldn't be an issue for Metricool to allow it too.

**What problems is metricool solving and how is that benefiting you?**

I use Metricool to save time scheduling posts and checking analytics across platforms. It simplifies content creation and management by allowing direct scheduling and draft content ideas, enhancing my workflow as a social media manager.

**Official Response from Cristina Fernandez:**

> Thank you so much for being with us for three years and for sharing such a detailed review. It means a lot to know Metricool has become your go to tool for scheduling, analytics, and LinkedIn tagging. We are especially happy to hear that the UX, holiday calendar, pricing, and our support team have made a difference in your day to day work.

Regarding LinkedIn PDFs, what we can publish through Metricool depends on what LinkedIn allows via its API, which can sometimes differ from what is possible natively on the platform. File size and technical limitations may vary for that reason. That said, we would love to take a closer look at your specific case. Please reach out to us via chat or at help@metricool.com and we will review it together.

Thanks again for trusting Metricool to simplify your workflow. We are always working to keep improving and support social media managers like you every step of the way.

  ### 8. Visual Calendar and Accessible Rates: Ideal for SMEs

**Rating:** 5.0/5.0 stars

**Reviewed by:** Farley T. | Social Media Manager, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 01, 2025

**What do you like best about metricool?**

What I value most is its visual scheduling calendar, as it makes organizing posts simple and clear. I also highlight that its plans and rates are accessible for SMEs. Additionally, the integration with Google Ads and Facebook Ads campaigns allows me to get a comprehensive view of both organic and paid performance from a single dashboard.

**What do you dislike about metricool?**

Certain advanced analytics and benchmarking features are restricted in the basic plans, making it necessary to opt for a higher plan if a more detailed analysis is sought.

**What problems is metricool solving and how is that benefiting you?**

Metricool allows me to save time by centralizing both the scheduling of posts and the analysis of campaigns in a single platform. Thanks to this, I can maintain consistency in communication, optimize ad investment, and make quick decisions based on clear data.

**Official Response from Cristina Fernandez:**

> Thanks so much for the five stars! We really appreciate you taking the time to rate your experience. If there's ever anything we can help you with or anything you'd like to explore in Metricool, we're here for you.

  ### 9. Versatile reports and key KPIs always in sight

**Rating:** 4.0/5.0 stars

**Reviewed by:** megustaleer p. | Responsable de RRSS y Eventos Online, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 26, 2026

**What do you like best about metricool?**

It helps us to create reports of many types and to always have at a glance the KPIs that matter most to us.

**What do you dislike about metricool?**

Cannot schedule IG carousels with more than 10 slides

**What problems is metricool solving and how is that benefiting you?**

multichannel programming

**Official Response from Cristina Fernandez:**

> Thanks for your rating! We really appreciate your support and are glad to be part of your social media workflow. If there’s ever anything we can do to make your experience even better, we’re here for you.

  ### 10. The BEST Social Analytics That Keeps Me with Metricool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jordan G. | Founder, Systems Saved Me, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 10, 2026

**What do you like best about metricool?**

I LOOOOVE their analytics. Most social media tools lack in this area and it's the #1 reason I've decided to stick with Metricool for social analytics.

**What do you dislike about metricool?**

The tiers are hard to justify for a solopreneur pricing wise. It's starting to gear toward more agencies, which I understand.

**What problems is metricool solving and how is that benefiting you?**

It allows me to schedule ANY kind of content across multiple platforms. I love it so much.

**Official Response from Cristina Fernandez:**

> Thank you so much for sharing your experience! We're really happy to hear that Metricool’s analytics are delivering the insights you need. Providing clear and useful data for social media performance is one of our main goals, so it’s great to know that it’s a key reason you continue choosing Metricool.
We’re also glad to hear that scheduling content across multiple platforms is helping streamline your workflow, and we appreciate your honest feedback about pricing.
Thanks again for being part of the Metricool community.

  ### 11. Streamlined Social Media Management, Needs Stability Fix

**Rating:** 5.0/5.0 stars

**Reviewed by:** Yesica F. | Executive Peoject Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 12, 2025

**What do you like best about metricool?**

I genuinely appreciate Metricool's capability to streamline social media management by allowing me to create a single post and effortlessly replicate it across various social media platforms. This feature saves me a significant amount of time and effort, as I do not need to individually post on each platform, enhancing my efficiency. Moreover, I find the analytics provided by Metricool to be highly valuable, giving me insightful data and metrics to better understand my social media performance. Additionally, the initial setup process of Metricool was surprisingly straightforward and user-friendly, making it easy for me to both set up and learn how to effectively use the platform. These aspects greatly contribute to the positive experience I have with Metricool, and I'm very satisfied with its performance.

**What do you dislike about metricool?**

I think lately, some accounts for certain social media platforms have been getting disconnected very frequently. I don't know the underlying issue, but this is something that definitely needs improvement. It's crucial that the social media accounts remain connected consistently without frequent disconnections.

**What problems is metricool solving and how is that benefiting you?**

I use Metricool to manage multiple company social media accounts in one place, simplifying cross-platform content distribution and scheduling.

**Official Response from Cristina Fernandez:**

> Thanks for sharing such a detailed review. It’s great to hear that Metricool helps you streamline your posting across platforms and that the analytics and setup experience support your daily work.

About the disconnections, we know how frustrating they can be. These are triggered by the social networks themselves when permissions expire or are revoked for security reasons. While this isn’t something Metricool can prevent, users can reduce how often it happens by following the steps in our article on Best practices to minimize disconnections on social networks. If you’re still running into frequent issues, feel free to reach out to us through the chat so we can look into your case together.

Thanks again for trusting Metricool to manage multiple accounts in one place. Your feedback really helps us keep improving.

  ### 12. Easy Social Media Scheduling and Management

**Rating:** 4.5/5.0 stars

**Reviewed by:** Feraud O. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 10, 2026

**What do you like best about metricool?**

Easy to use for social media post scheduling and management.

**What do you dislike about metricool?**

They need to allow you to collaborate with account and do certain post directly for the dashboard.

**What problems is metricool solving and how is that benefiting you?**

We don't need to login to multiple account to manage post scheduling for our clients.

**Official Response from Cristina Fernandez:**

> Thanks for sharing your experience! It’s great to hear that Metricool helps you manage and schedule content for your clients more efficiently from one place.

We also appreciate your suggestion about improving collaboration and publishing directly from the dashboard. Feedback like this helps us continue refining the platform. Thanks again for taking the time to review Metricool!

  ### 13. Auto-renew charge, missing core features, and unresponsive support

**Rating:** 0.0/5.0 stars

**Reviewed by:** Sait T. | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 15, 2025

**What do you like best about metricool?**

Clean UI and a low learning curve. but very basic

**What do you dislike about metricool?**

Auto-renew charged my card on October 14, 2025 even though I was not actively using the product.

Cannot connect two Instagram accounts at the same time. To switch, you have to disconnect and reconnect, which is slow and error-prone.

Support did not provide a timely or actionable response to my refund request. The renewal policy feels opaque and not customer-centric.

**What problems is metricool solving and how is that benefiting you?**

Problem we hoped to solve: centralize social scheduling and basic analytics for multiple Instagram profiles under one brand.

What worked: quick onboarding, clean calendar view, basic post scheduling and reporting for a single profile helped us keep a consistent cadence for a short period.

Limited benefit: we could not keep two Instagram accounts connected simultaneously, so our team spent time disconnecting/reconnecting accounts, which killed the workflow gains.

Net impact: minor help for single-account scheduling, but overall benefits were outweighed by multi-account limitations and slow support on a refund request.

**Official Response from Cristina Fernandez:**

> We understand how frustrating it can be to forget to cancel a renewal on time, and we’re sorry for the inconvenience this caused. However, managing the subscription is the user’s responsibility. All users have 24/7 access to their account settings to review, modify, or cancel their plan at any time. Metricool’s automatic renewal system is designed to ensure uninterrupted service, and all details about how subscriptions work are clearly explained in our Terms and Conditions and Help Center, both publicly available.

Regarding your comment about connecting Instagram accounts, it’s not necessary to disconnect and reconnect profiles —in fact, we don’t recommend doing so. Metricool is structured by “brands,” and each brand allows you to connect one profile per social network. This means that with any premium plan, you can connect as many Instagram accounts as the number of brands included in your plan—one per brand—without any need to disconnect existing ones.

We understand your disappointment and regret that your experience didn’t meet expectations. While Metricool only provides the service and cannot take responsibility for monitoring individual usage or managing cancellations, our support team is always available via chat to clarify any doubts and ensure you have the information you need.

  ### 14. Easy Implementation & Approvals, but Commenting During Review Feels Cumbersome

**Rating:** 3.5/5.0 stars

**Reviewed by:** Stacy B. | Director of Marketing & CRM, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 29, 2026

**What do you like best about metricool?**

Product is easy to implement across a wide array of clients. Easy to get multiple approvals when necessary.

**What do you dislike about metricool?**

The commenting feature when reviewing is cumbersome to ensure you have placed comments in the correct areas.

**What problems is metricool solving and how is that benefiting you?**

We are able to share social content throughout the company, with it being actually engaging as a real ad or post would be.

**Official Response from Cristina Fernandez:**

> Thanks for sharing such a thoughtful review. We’re glad to hear that Metricool makes it easy to roll out across multiple clients and streamline approvals, especially when different stakeholders are involved.

We also appreciate your honest feedback about the commenting experience during reviews. That kind of insight is really valuable for our product team as we continue refining collaboration features to make feedback clearer and smoother.

It’s great to know that Metricool is helping you distribute social content internally in a way that feels authentic and engaging. If you ever want to share more ideas or need support, our team is always here to help.

  ### 15. Intuitive Automation and Exceptional Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Filippo O.

**Reviewed Date:** January 14, 2026

**What do you like best about metricool?**

I like the APIs and the automation possibilities offered by Metricool. I consider it a 'white hat' tool. I find the documentation sufficiently good and the initial setup quite easy. But above all, I would recommend the exceptional advice I received from Astrid. Truly a person of rare availability and competence, extremely proactive and highly collaborative. Better than any expectation.

**What do you dislike about metricool?**

I don't know it well enough to respond, but I would like to be able to use its APIs to publish content without having to 'upload' my editorial calendar on the platform but push it directly to social media.

**What problems is metricool solving and how is that benefiting you?**

I use Metricool for multi-platform management. I like the APIs and the possibility of automation.

**Official Response from Cristina Fernandez:**

> Thanks for taking the time to rate us!

  ### 16. My first experience with a social media scheduler

**Rating:** 4.5/5.0 stars

**Reviewed by:** Olga Z. | Community Relations Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about metricool?**

I really like that everything is in one place, especially the feature that suggests the best posting times for Facebook. I’m not sure how it’s calculated, but it’s very helpful and makes planning easier.

**What do you dislike about metricool?**

When I manage several brands that are closely connected, I have to switch into each account separately to see their schedules. It would be much more convenient to have one combined calendar view that shows all brand accounts together.

**What problems is metricool solving and how is that benefiting you?**

Metricool helps me save time by scheduling posts across different social media accounts in one place. It simplifies content planning, ensures consistency, and provides clear analytics that help me adjust strategy and improve engagement.

**Official Response from Cristina Fernandez:**

> Thanks so much for sharing your experience! We love hearing that Metricool makes your planning easier and that the best times feature is helping you post more confidently.

We understand your point about having a combined calendar view and have shared your feedback with our team. It’s always exciting to hear insights from our first Metricool experiences. Feedback like yours helps us keep improving the experience for all Metricoolers.Thanks again for trusting us with your content strategy!

  ### 17. A simple and very useful tool for social media

**Rating:** 5.0/5.0 stars

**Reviewed by:** Martha María  D. | Producción de audiovisuales y fotografía., Small-Business (50 or fewer emp.)

**Reviewed Date:** August 20, 2025

**What do you like best about metricool?**

What I like the most is how easy it is to plan posts for my clients. The calendar view is very clear and intuitive, I can schedule content for different platforms without getting lost. It really makes my job faster.

**What do you dislike about metricool?**

The free version is a bit limited if you manage more than one client. But overall I’m very happy with it and use it almost every day.

**What problems is metricool solving and how is that benefiting you?**

The reports are a big plus for me. Every month I get a full report of all the social media accounts I manage, and it looks professional enough to send directly to clients. It saves me a lot of time creating manual reports. Also, the interface is very friendly and I didn’t need a lot of training to understand it.

**Official Response from Cristina Fernandez:**

> Thanks for sharing such a thoughtful review. We’re glad to hear Metricool makes your planning faster and that the calendar view and reports help you work more efficiently with your clients. The free plan does have its limits, but if you ever feel curious, you might want to give Premium a try—it could be a good fit for managing multiple clients. Great to know you’re finding value in using Metricool almost every day!

  ### 18. Makes Social Media Scheduling a Breeze

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 28, 2026

**What do you like best about metricool?**

I really like the ability Metricool provides to schedule future social media posts across multiple platforms.

**What do you dislike about metricool?**

LinkedIn is one of my more active platforms and I was unable to schedule posts to LinkedIn with the free plan that I used.

**What problems is metricool solving and how is that benefiting you?**

Metricool saved me a ton of time with scheduling social media posts across multiple platforms.

**Official Response from Cristina Fernandez:**

> Thanks for sharing your experience. We’re glad to hear that scheduling posts across multiple platforms is helping you save time, that’s exactly what we aim for.

Regarding LinkedIn, some features like scheduling for certain platforms are available on paid plans, which allows us to offer more advanced integrations and keep the service running smoothly.

If you’d like to explore those options or have any questions, feel free to reach out via chat or at help@metricool.com. Our team will be happy to help.

  ### 19. Comprehensive and Affordable Social Media Tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Alex C. | Co-Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about metricool?**

It includes all the platforms, plenty of user seats, and reporting I need at a good price. I haven't had any issues connecting accounts and find customer service to be helpful and accurate.

**What do you dislike about metricool?**

The number of emails I get to approve posts. I wish this was a way to get one email at a scheduled time to go straight to my tasks so I don't get an email for every single post.

**What problems is metricool solving and how is that benefiting you?**

It make client approvals, reporting, and scheduling easy.

**Official Response from Cristina Fernandez:**

> Thanks so much for your detailed review! We’re glad to hear Metricool gives you the coverage, reporting, and client management you need and that our support team has been helpful along the way.

About approval emails:

- If reviewers have a Metricool account, the creator of the post can choose to disable email notifications when setting up approvals. In that case, reviewers won’t get one email per post—instead, they’ll see a notification icon in their “My tasks” section inside Metricool.

- If reviewers don’t have a Metricool account, the system always sends an individual email for each post pending approval.

Your feedback is super valuable, and we’ll keep working on making the approval process even smoother.
Thanks for choosing Metricool, we’re proud to be part of your workflow.

  ### 20. Metricool: The All-in-One Social Media Scheduler I Rely On

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lee R. | Social Media Strategy, Content Curation, Promotion & Publicity , Small-Business (50 or fewer emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about metricool?**

What I love most is the functionality: from planning posts across multiple platforms, to analyzing performance, to keeping everything organized in one dashboard. It’s intuitive, reliable, and gives me the peace of mind that my content is running smoothly even when I’m on the go.

**What do you dislike about metricool?**

Sometimes the stock videos "stick" a bit, but otherwise, it's FABULOUS!

**What problems is metricool solving and how is that benefiting you?**

Metricool keeps everything in one place—scheduling, analytics, reporting—so I can plan ahead, stay consistent, and focus on creating content instead of putting out fires.

**Official Response from Cristina Fernandez:**

> Thanks so much for your wonderful review! We’re so happy to hear that Metricool helps you stay organized and confident with your content. It means a lot to know you find it intuitive, reliable, and a true all-in-one partner for your work.

We really appreciate your feedback about the stock videos and have shared it with the team. Thanks for trusting Metricool to keep your social media running smoothly!

  ### 21. Disappointing support experience and rigid billing policies

**Rating:** 0.0/5.0 stars

**Reviewed by:** Keith A. | Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 05, 2025

**What do you like best about metricool?**

The platform is straightforward and visually clean. When I was using it, it handled multi-platform post scheduling and basic performance tracking well — suitable for lightweight social media management.

**What do you dislike about metricool?**

I was blindsided by a $324 auto-renewal charge for an account that had been completely inactive for years — no login, no usage, no notifications. I reached out within minutes of the charge, canceled immediately, and explained the situation clearly. Despite that, support refused a refund and hid behind policy. The experience was frustrating at every step: generic copy-paste replies, being bounced from chat to email, and a tone that felt cold and dismissive. They eventually refunded a small add-on fee but kept the main charge — as if that made it okay. It's clear they value short-term revenue over long-term customer relationships. The way this was handled felt more like a trap than a service.

**What problems is metricool solving and how is that benefiting you?**

Previously, it helped with basic post scheduling and keeping content organized across platforms. However, I no longer use it, and there were no benefits at all during the last few years when the account was inactive without notice.

**Official Response from Cristina Fernandez:**

> We're truly sorry to hear about your experience and understand how disappointing and frustrating this situation must have felt.

We’d like to share that, similar to most subscription-based platforms, Metricool follows a model where the terms and conditions — accepted at the time of subscribing — explain how the subscription works, including auto-renewals and billing policies. These terms are in place to ensure consistency for everyone.

It’s also worth mentioning that while we provide access to the service and its full features, we don’t monitor individual account activity or usage. This means the subscription remains active and available, even if there hasn’t been recent login activity, unless the user decides to cancel it from their account settings.

From our support team, we always aim to guide users so they can complete the cancellation process on their side and apply refunds when the conditions are met. Unfortunately, this was not the case here. That said, we were able to show some flexibility by refunding the add-on, as it’s a more recent option added to the plan.

While this doesn’t change what happened, we’re genuinely sorry that the experience didn’t meet your expectations and left you feeling dismissed. Your feedback is very important to us, and we’ll make sure to share it with the team so we can keep improving how we communicate and support our metricoolers.

If you have any additional concerns or would like to discuss this further, please don’t hesitate to reach out

  ### 22. Genuinely Intuitive: Planning and Metrics in One Place

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 27, 2026

**What do you like best about metricool?**

Ease of use: it’s genuinely intuitive and keeps planning and metrics together in one place, which makes it simple to stay organized.

**What do you dislike about metricool?**

Twitter has become a paid add-on in any plan.

**What problems is metricool solving and how is that benefiting you?**

It helps me plan and post on social media consistently, while also keeping track of my metrics.

**Official Response from Cristina Fernandez:**

> Thank you for sharing your experience with Metricool.
Having everything in one place is exactly our goal, making day-to-day social media management easier and helping you plan, publish, and analyze your content without jumping between tools.

About X/Twitter, we understand the concern. Due to a policy change by Twitter/X, they now charge for every connection made through their API. This has significantly increased costs and, as has been common across the industry, led us to offer X/Twitter account connections as a paid add-on.

We really appreciate your feedback and your trust in Metricool.

  ### 23. One focal point to understand social networks presence

**Rating:** 4.5/5.0 stars

**Reviewed by:** César A. | Cofundador, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 04, 2025

**What do you like best about metricool?**

Metricool is the only tool we use to retrieve information of all different social networks of our customers. We do not need to develop many different connectors.

**What do you dislike about metricool?**

APIs could be improved. Today API requires a lot of different calls. Improve also documentation

**What problems is metricool solving and how is that benefiting you?**

Connecting to many different social media networks for different customers. I do not need to develop my own connectors with different APIs for every product, versions, etc.

**Official Response from Cristina Fernandez:**

> Thanks for sharing your thoughtful review. We’re glad to hear that Metricool helps you manage multiple social networks for your customers without the hassle of building your own connectors. Your feedback on the API and documentation is very valuable, our team is constantly working on improving and optimizing both the platform and the resources we provide.

  ### 24. All-in-One Social Media and Ads Management Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mark D. | Business Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 22, 2025

**What do you like best about metricool?**

I like how it centralizes all my social media and digital ads tasks into one intuitive platform. From scheduling an entire month’s worth of posts, optimizing posting times and hashtags, to managing ad campaigns across Google, Facebook, TikTok, and more, it streamlines my workflow.

**What do you dislike about metricool?**

the sheer volume of data can sometimes make dashboards feel dense

**What problems is metricool solving and how is that benefiting you?**

Metricool solves the common challenge of juggling multiple social media profiles and ad accounts scattered across different tools.

**Official Response from Cristina Fernandez:**

> Thanks a lot for your thoughtful review! We’re glad to hear Metricool is helping you centralize your social media and ad management, it’s exactly what we aim for.

We understand your point about dashboards feeling dense. Just so you know, you can edit report templates to adjust slides, choose what to include, and even customize colors. And if you’re looking for more flexibility, our Looker Studio connector allows you to build fully personalized reports tailored to your needs.

We appreciate your feedback—it helps us keep improving!

  ### 25. A comprehensive tool that drives our networks with data and simplicity

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nicole E. | Project Manager: comunicación corporativa, audiovisual y marketing digital, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 29, 2025

**What do you like best about metricool?**

We like Metricool because it helps optimize content, measure results, and save time every day by scheduling in its calendar. Additionally, it shows the best times to post and allows integrations with other tools.

**What do you dislike about metricool?**

It would be good to have a section for keywords to compare and track search volumes.

**What problems is metricool solving and how is that benefiting you?**

The tool doesn't have major problems, but sometimes it takes a little while to publish a post.

**Official Response from Cristina Fernandez:**

> Thank you for your thoughtful review! We’re glad to hear that Metricool is helping your team optimize content, track results, and save time with features like the planning calendar and posting insights. 

We’ve shared your suggestion about keyword tracking with our product team for consideration—thanks for highlighting that.

Regarding publishing delays, we truly appreciate you pointing this out. Metricool sends the publishing requests to each platform via their API, but sometimes there may be delays on their end due to high traffic or temporary instability. Your feedback is valuable not only for us but also to share with our partners as we continue working to improve the experience.

Thanks again for your trust in Metricool and for helping us improve with your insights.

  ### 26. Metricool Review: Beware of Unfair Auto-Renewal Practices

**Rating:** 1.0/5.0 stars

**Reviewed by:** Diem M. | President, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 03, 2024

**What do you like best about metricool?**

Metricool has some useful features, like the ability to schedule posts and access analytics all in one place. It’s convenient if you manage multiple platforms and want to streamline your workflow.

However, I’ve found that posts published through Metricool don’t perform as well as those posted directly on each platform, which is disappointing. Additionally, their customer support and auto-renewal practices leave much to be desired, making it hard to recommend without significant caution.

**What do you dislike about metricool?**

I recently had a disappointing experience with Metricool regarding their auto-renewal practices. The invoice and charge for my subscription renewal were processed simultaneously at 1:45 a.m., leaving no opportunity for advance notice or to cancel before being charged. I contacted their support team by 6:00 a.m., using both email addresses they had on file (as shown on the invoice and receipt), but they claimed they couldn’t locate my account and refused to issue a refund, citing their terms and conditions.

In addition to this frustrating billing experience, I also found that posts scheduled and published using Metricool did not perform as well as organic posts made directly on the respective platforms. This defeats the purpose of using the tool, as I was expecting it to optimize my workflow without compromising engagement.

I immediately canceled the auto-renewal to avoid future charges, but the lack of transparency, poor customer support, and reduced post performance make me unable to recommend this tool. If you are considering Metricool, I strongly advise caution regarding their auto-renewal policies and the effectiveness of their platform for social media publishing.

**What problems is metricool solving and how is that benefiting you?**

Metricool aims to solve the problem of managing multiple social media accounts by providing a centralized platform for scheduling posts, tracking analytics, and streamlining workflows. Theoretically, this should save time and improve efficiency for social media managers.

However, my experience with Metricool raised several concerns. Posts scheduled and published through Metricool performed noticeably worse than those posted directly on each platform, undermining the purpose of using the tool. Additionally, I encountered significant issues with customer service. When I reached out about a billing dispute regarding an unexpected auto-renewal charge, their responses were unhelpful, and they failed to resolve the matter despite my prompt follow-up.

The inability to locate an account tied to emails they used for billing raises security concerns about how user information is managed. These lapses in transparency and support made me question the reliability and trustworthiness of the platform.

While Metricool attempts to address key social media management challenges, the drawbacks I experienced—including reduced post performance, poor customer service, and security concerns—prevented me from benefiting fully from their services.

**Official Response from Cristina Fernandez:**

> We’re sorry to hear about your experience and would like to address the concerns raised. 
As is usual in subscription payment models, the option to cancel auto-renewal is entirely in the hands of the user. You can access your account at any time to cancel your subscription and avoid being charged for the next billing cycle. This ensures you have full control over your renewal preferences.
The 15-day right of withdrawal applies only to the initial purchase of the subscription and not to renewals. This policy is outlined in our Terms and Conditions,  which users agree to when creating a Metricool account and before completing their first payment. These practices are consistent with industry standards and comply with all legal requirements.

Regarding performance, we understand your concern about the performance of posts published through Metricool. It’s important to note that we use the official APIs of each social network, which means that the performance of posts mainly depends on the algorithms and policies of each platform, not on the tool used. That said, if you can provide specific details about the affected posts, such as concrete examples, metrics, and any additional context, we can thoroughly analyze the case and, if necessary, escalate the issue to the official support team of the corresponding social network.

We’re genuinely sorry to hear that your experience with our customer support team fell short of your expectations. Delivering exceptional support is one of our top priorities, as reflected in the positive feedback we frequently receive from our users. If there’s any way we can assist further, please don’t hesitate to reach out.


  ### 27. Best scheduling platform out there

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kar B. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 30, 2025

**What do you like best about metricool?**

I love that i can choose music for tiktoks and Instagram and schedule them!! I also love how easy it is to schedule across so many different platforms. I appreciate the customer support is live.

**What do you dislike about metricool?**

The analytics reports would be better if they had a summary of what's going on instead of pages and pages of data

**What problems is metricool solving and how is that benefiting you?**

Scheduling and analytics reporting

**Official Response from Cristina Fernandez:**

> Thank you so much for your thoughtful review. We’re really happy to hear that the scheduling features and live support are helping you manage your content with ease. And thanks for the great feedback on the analytics reports — we’ll definitely pass it along to the product team. It’s great to have you in the Metricool family!

  ### 28. Simplify and supercharge your social media planning and scheduling

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mark B. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 23, 2025

**What do you like best about metricool?**

The Planner feature makes it easy to schedule posts across multiple social media channels. The analytics provide vital insights, and the integrated inbox allows you to see and respond to every interaction in one place. It's easy to set up connections to all your accounts and once linked, they are maintained easily.

**What do you dislike about metricool?**

The mobile app is not as powerful as the desktop interface, but that is a minor problem.

**What problems is metricool solving and how is that benefiting you?**

As a solopreneur I always need more time. Metricool enables me to post to multiple platforms easily and quickly. Real time feedback on my post ensures I format each one properly for the target audience.

**Official Response from Cristina Fernandez:**

> Thank you for your thoughtful review and for sharing how Metricool helps streamline your social media management. We're glad the Planner, analytics, and inbox have been valuable in saving you time as a solopreneur.

We appreciate your feedback on the mobile app and are working to enhance its functionality. If you have any other suggestions or need assistance, we’re here to help!

  ### 29. Metricool is one of the most advanced social media management tools

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nicola S. | Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 30, 2025

**What do you like best about metricool?**

Super interesting tool, solid, stable with a really well-made academy section!

**What do you dislike about metricool?**

I must say there isn't a feature that isn't good,

**What problems is metricool solving and how is that benefiting you?**

an infinite management of social platforms available to publish on! Really fantastic

**Official Response from Cristina Fernandez:**

> Thank you so much for your amazing feedback!  We're thrilled to hear that you're enjoying Metricool and finding the academy section valuable. It means a lot to know that the platform is helping you manage so many social channels with ease. We’ll keep working hard to bring you the best experience possible—thanks for being part of the Metricool family!

  ### 30. Excellent social management tool for small agencies!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kira P. | Owner - Content & Social Media Strategist, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 20, 2024

**What do you like best about metricool?**

Metricool a fantastic social media management tool! I'm a solopreneur working with multiple clients and having the ability to invite my clients to collaborate with me in the tool has been an incredible experience. In addition, Metricool can really grow with you as you grow. Their pricing is affordable, fair, and showcases their ability to work with very small companies like me or larger agencies. 

I also love their analytics and their ability to connect with such a wide variety of platforms!

**What do you dislike about metricool?**

There really isn't anything I dislike about Metricool at this moment.

**What problems is metricool solving and how is that benefiting you?**

Metricool allows me to schedule content for multiple clients in one easy interface, while also allowing each client to have their own space within the tool. It also provides great analytics reports that makes it easy for me to communicate progress with my clients. Finding Metricool also solved the problem of bouncing back and forth between a number of different management platforms. I think I'm going to stay with Metricool for a long time, it has everything I need to do my job well!

**Official Response from Cristina Fernandez:**

> Thank you for such an amazing review, Kira! We're thrilled to hear how Metricool has been a game-changer for you as a solopreneur managing multiple clients. Your kind words about our collaboration features, analytics, and fair pricing truly mean the world to us. It's wonderful to know that Metricool has simplified your workflow and helped you grow your business seamlessly. We're here to keep supporting you and your clients every step of the way. If you ever need anything, you know where to find us. Metricoolers deserve the best! 

  ### 31. The tool that is helping to grow our social media department

**Rating:** 5.0/5.0 stars

**Reviewed by:** Raúl C. | CEO de garajedoce, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 11, 2024

**What do you like best about metricool?**

In a short time Metricool has become an indispensable tool for our social media department. Our daily activity is organized around this social media management tool. We can see that they apply the changes that we social media professionals ask for, because every day they offer new features that make our life easier.

**What do you dislike about metricool?**

There is nothing I don't like, but I would like to see in the reports all the answers made from the inbox to highlight the customer service we offer.

**What problems is metricool solving and how is that benefiting you?**

Simplify work
Save time
Automate tasks
Unify social networks mangement

**Official Response from Cristina Fernandez:**

> Thank you for your review! We're thrilled to hear that Metricool has become such an essential tool for your social media department, streamlining your daily tasks and saving you time. It’s great to know our new features are making a positive impact based on your feedback as a social media professional.

Regarding your suggestion about including inbox responses in reports to highlight customer service, we’ve shared this feedback with our product team. We're always working to improve, and your input helps shape future updates.

Thanks again for sharing how Metricool simplifies your work and unifies your social media management! We're excited to keep supporting your success.

  ### 32. Metricool, a great social media Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mounir M. | Intervenant / Formateur • Social Media Management • Master 2, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 26, 2024

**What do you like best about metricool?**

What I love about Metricool is their customer service, which is super responsive, whether it's on the website via chat, but especially on social media and by email.

The best part is the ability to set up more than 13 digital channels and to analyze the competition and the best times to post. Every time I want to schedule content, I rely on Metricool's schedule to plan my posts.

Not to mention the webinars, and especially the studies that are greatly shaping the social media landscape in France.

I have been following Metricool since 2019 and have enjoyed its evolution in the French market. And it is evident that they are open and attentive to their audience.

Congratulations on the rollout.

**What do you dislike about metricool?**

It's not that there are things I don't like, but I would rather say there are things that could be improved.

I think it would be good to improve the ergonomics and design of the reports generated by Metricool.

I also think it would be good to program more carousels since Instagram has increased the number of slides as well, but I think Metricool is also considering this.

**What problems is metricool solving and how is that benefiting you?**

Maybe the UX of the mobile app, should to be improved

**Official Response from Cristina Fernandez:**

> Thank you so much for your detailed and thoughtful review! We're thrilled to hear that you love our customer service and find value in our scheduling, analytics, and educational content. It's great to know you've been a metricooler since 2019 and have enjoyed our evolution in the French market.

We appreciate your constructive feedback on the design of our reports and your suggestion for enhancing Instagram carousel scheduling. These insights are invaluable as we strive to improve. We’re also working on enhancing the UX of our mobile app to better meet your needs.

Thank you again for your support, let's keep growing together!

  ### 33. Can't beat the amount of features you get for the price

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 07, 2025

**What do you like best about metricool?**

Great tool overall, comprises a lot of very valuable resources for analytics, plus also the posting features. Customer service is also knowledgeable and ready to help when any issues arise.

**What do you dislike about metricool?**

There's occasional desync of data; the fact that LinkedIn costs extra, and there is no competitor analytics for LinkedIn.

**What problems is metricool solving and how is that benefiting you?**

Mostly competitor analytics for different clients.

**Official Response from Cristina Fernandez:**

> Thank you so much for your review! We love hearing that you’re finding Metricool packed with valuable features while staying affordable — that’s exactly what we aim for.

We really appreciate you highlighting both what’s working well and where we can improve. Your feedback truly helps us get better every day.

Keep making the most of those competitor analytics! And remember, we’re always here if you need anything or want to share more ideas.

  ### 34. Poor IT support wasted 4 hours of my SMM work day

**Rating:** 1.0/5.0 stars

**Reviewed by:** Kaeli J. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 25, 2024

**What do you like best about metricool?**

The simplest social media scheduling tool to use on a daily basis.

**What do you dislike about metricool?**

Ill-equipped chat help and IT support. Wasted 4 hours trying to get my issue resolved.

I have had multiple issues with the desktop site for the past several days. My reels are not posting to facebook due to “Video Creation” error. And the Planner is not showing the Calendar “Month” view. All I can see is the week view. 

I followed all the steps they provided to troubleshoot both of my technical issues.  
I have now spent four hours with their chat team over the course of two work days days with no solution. After chatting with 3-4 chat team members, I believe they are ill-equipped. I should have been directed to the IT team immediately. I asked to speak with someone on the phone. Metricool does not have phone support. 
I would have been satisfied if my problem has been solved within an hour. I am finally getting help from someone in the IT dept, but it took four hours away from my work as a social media manager. I simply do not have the time to be wasting on troubleshooting a software that exists to save time for social media managers.

Edited on 4/10/24
SInce writing this review, I heard back from Metricool and they refunded my account fully until the problem was solved. I received a personal email from the head of the IT dept admitting their error and expressing their apologies, committing to growing and improving. I am happy to say I resubscribed to Metricool because their product simply is the best.

**What problems is metricool solving and how is that benefiting you?**

Saving time from posting manually

**Official Response from Cristina Fernandez:**

> We are happy to have you back, we do our best to resolve any inconvenience metricoolers may have. Thank you for updating your review. 

  ### 35. Highly recommended

**Rating:** 5.0/5.0 stars

**Reviewed by:** MARCOS B. | Dietista, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 10, 2024

**What do you like best about metricool?**

Metricool has helped me to be present on various platforms as a content creator at the same time without having to be on each social network every day, all the time, to upload content. You gain several hours a day.

**What do you dislike about metricool?**

It's not that I don't like it. It's a natural process for anything new that you have never touched before, and you must dedicate time to it at the beginning until you get the hang of it. Maybe a link to a video with the most frequently asked questions and a step-by-step guide for posting on various social networks or when you only want to post on one social network would be helpful. Perhaps it's already done somewhere, but I haven't found it.

**What problems is metricool solving and how is that benefiting you?**

Solve the problem of being all day focused on posting on all social networks and at the times that work best.

**Official Response from Cristina Fernandez:**

> Thank you very much for sharing your experience with Metricool, Marcos. We are glad to help you optimize your time, as it is one of our main objectives. We take note of your suggestion for the summary video. There are several articles in our Help Center, we hope they are helpful, and for any questions or inquiries, we are available in the online chat.

  ### 36. ESSENTIAL tool if you have a presence on social media

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hector B. | TikTok Strategist, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 25, 2024

**What do you like best about metricool?**

Metricool is essential for managing my personal brand on different social networks, but also for managing my clients' accounts.

One of the features I like the most is that from its dashboard I can have a complete view of the key metrics of all connected social networks. This includes follower growth statistics, interactions, reach, and more, which makes the work easier.

Also, the scheduling function is great because it allows you to organize all the content well in advance and not waste so much time on social networks.

Another key point for me is the support; they are very quick and solve any problem in no time.

**What do you dislike about metricool?**

As points for improvement, I would say that the user interface in the mobile app could be more polished and that in the free version, it should be possible to connect a LinkedIn account, since so far you can only connect an account from this platform with the paid plans.

**What problems is metricool solving and how is that benefiting you?**

Metricool makes my life easier by grouping all the tools I need into one. I love simple things, and having everything I want in one tool is great. It also saves me a lot of time because I schedule all the content quickly.

**Official Response from Cristina Fernandez:**

> Thank you very much for sharing your experience with Metricool. We are very happy to be your essential tool in managing your social networks. The customer service team is always delighted to help. Thanks also for the suggestions, we will pass them on to the product team.

  ### 37. The Best SM Platform for any SMM

**Rating:** 5.0/5.0 stars

**Reviewed by:** April B. | Project Manager/Social Media Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 31, 2024

**What do you like best about metricool?**

I have been using Metricool since I discovered it in a youtube video about 2 years ago. As a social media manager, I manage many accounts. Metricool makes it easy to schedule, provide monthly reports, manage ads, and a log more. For beginners and pros, Metricool will make your life so much easier and shave off tons of time.

**What do you dislike about metricool?**

There is nothing that I disllike about metricool at the present time.

**What problems is metricool solving and how is that benefiting you?**

Managing multiple accounts and providing monthly reports.

**Official Response from Cristina Fernandez:**

> Thank you for sharing your experience! We're thrilled to hear that Metricool has made managing multiple accounts and generating monthly reports so much easier for you. It's great to know that our platform is saving you time and enhancing your efficiency. We're here to support you every step of the way. Thank you for choosing Metricool!

  ### 38. Metricool is a fantastic platform to manage your client's social media accounts

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sam M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 15, 2024

**What do you like best about metricool?**

Metricool is the engine that runs our main social media scheduling and analytics operations. The platform streamlined analytics reporting for our clients, allowing us to easily share data in a way that shows more than just numbers and percentages, plus it allows one-click PDF report downloads, which saved my team so much time that we used to spend aggregating social data manually. Transitioning accounts from our old platform was very painless, and their support team is very helpful. They also regularly add new features to keep up with the ever-changing social media landscape.

**What do you dislike about metricool?**

The platform's content review system is still a work in progress. They have added new features like the ability to send individual review requests for posts, however I would like the ability to send a review link to clients for our whole post calendar, not just the individual posts. There is also no system currently in place to notify you via email/push notification when someone leaves feedback on a drafted post, which can be easily overlooked if not actively looking for the small dot on the calendar view.

**What problems is metricool solving and how is that benefiting you?**

Streamlined social media reporting and post scheduling.

**Official Response from Cristina Fernandez:**

> Thank you very much Sam, we appreciate your detailed comments. Streamlining on social media is key, we are happy to help you with that.  Product along with the development team is working to optimize the content approval system, we will pass along your suggestions. 

  ### 39. Metricool is a fantastic tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Fernando R. | Profesor de Social Media y Jefe de estudios del Máster de Aula CM, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 15, 2024

**What do you like best about metricool?**

Metricool is a very comprehensive tool, when we talk not only about scheduling on Social Networks but also about metrics. My rating for the tool and the Metricool team goes beyond 5 stars.

Metricool is my favorite tool for managing, scheduling, and monitoring social media campaigns. In my view, it is the most intuitive, the easiest to use when planning content.

It is also the tool that offers growth and results statistics for each and every Social Network and provides valuable information about the target audience of each social channel (age, gender, geographic location, etc.). And within its general panel, we can find the most detailed statistics about those networks we have linked on the platform.

They have integrated Artificial Intelligence into their interface, which adds value. I am a big fan of Metricool.

**What do you dislike about metricool?**

I miss the hearings through devices

**What problems is metricool solving and how is that benefiting you?**

I don't know

**Official Response from Cristina Fernandez:**

> Thank you very much for your wonderful review, Fernando. We are glad to assist you in planning your content and without a doubt, the integration of AI in the current context is key.

  ### 40. The ALL IN ONE TOOL that a Social Media Manager Need EVERY SINGLE DAY

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ana D. | Mentor de Startups & PYMES, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 14, 2024

**What do you like best about metricool?**

What I like most about Metricool is that it is a complete tool, easy to use and very intuitive. In a quick view you already know how to use it. The learning curve is very simple and it does exactly what it promises: it is the center of operations for social media managers. 

The scheduler is a very powerful feature, it helps to organize work, saves time, allows teamwork and review teamwork. It allows you to plan, schedule, automate and publish in multi-post to all the social networks you connect with Metricool. 

Another highlight of Metricool is being able to have web metrics, advertising campaigns and social media actions in the same dashboard. In addition, the possibility of downloading reports for social media managers to defend their work is wonderful! 

Analytics is another great point. The data provided by Metricool allows you to analyze the activity of a business in a very visual way. Details on engagement, follower growth, successful content. 

For me, as an ecommerce consultant, the Inbox feature is amazing. My clients fall in love with the INBOX functionality because they can manage all the direct messages they have from different social networks in one place. For entrepreneurs it's the best social media customer care center you could want.

**What do you dislike about metricool?**

Anything I don't like? I think there is nothing because as soon as there is something you think is missing they release it as a new feature! They are very up to date and always surprise me.

**What problems is metricool solving and how is that benefiting you?**

Before using metricool I had to get data from many tools or sites, it tooks me hours and days! to find the data I needed for my reports. For the contents of my networks I invested time and free time because other tools were difficult to use so I ended up uploading content on the spot. Metricool gives me time, gives me peace of mind and allows me to develop my work more efficiently and professionally. Metricool helps you to become more agile creating content, analyzing visually what works on social networks... and much more.

**Official Response from Cristina Fernandez:**

> Thanks a million for your amazing and detailed review, Ana.  Definitely, Inbox is a top feature, we are in love too. We're thankful for the time you took to share your experience, metricoolers' insights mean a lot. We hope to keep surprising you! 

  ### 41. My Initial Impressions of Metricool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Executive Office | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 26, 2024

**What do you like best about metricool?**

What I love most about Metricool is its visually appealing and intuitive design. The dashboard is thoughtfully organized, with key statistics conveniently displayed on the right, making it easy to navigate and analyze data. Overall, I’m impressed with the platform, and as I continue to use it, I’m sure I’ll have even more insights to share in future reviews.

**What do you dislike about metricool?**

Right now, no downsides. As I mentioned, as I use it more, I may have more to offer.

**What problems is metricool solving and how is that benefiting you?**

The multitude of platforms that the Metricool offers connectivity to, is perfect for my needs.

**Official Response from Cristina Fernandez:**

> We appreciate your feedback! It's great to know that you find Metricool’s design intuitive and helpful. If anything comes up as you explore further, feel free to let us know through the live chat. We're always here to assist!

  ### 42. A Game-Changer for Social Media Management and Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Geni R. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 14, 2024

**What do you like best about metricool?**

What I appreciate most about Metricool is its comprehensive approach to social media management and analytics. Here are a few highlights that stand out:

Unified Dashboard: Metricool's all-in-one dashboard is incredibly user-friendly, offering a centralized view of all social media activities. This makes it easier to manage multiple accounts from different platforms without having to switch between tools.

Advanced Scheduling Features: The platform's scheduling capabilities are top-notch. It allows for planning and auto-publishing posts at optimal times, ensuring maximum engagement. The visual calendar is particularly helpful for organizing and visualizing the entire content strategy at a glance.

In-depth Analytics: Metricool excels in providing detailed analytics that measure the performance of social media campaigns. The insights into engagement rates, follower growth, and content effectiveness are invaluable for refining strategies and achieving better results.

**What do you dislike about metricool?**

In my experience with Metricool, I've been thoroughly impressed and have yet to find any significant downsides. The platform has seamlessly integrated into my social media management workflow, offering all the tools and insights I need without any noticeable shortcomings. Its user-friendly interface, comprehensive analytics, and robust scheduling capabilities have met all my expectations, leaving me with no complaints. On the afiliates side I would probably increase comissions to get more people onboard.

**What problems is metricool solving and how is that benefiting you?**

Metricool addresses several key challenges in social media management and analytics, providing solutions that have significantly benefited my workflow and strategy. Here's how Metricool is solving problems and benefiting users like me:Streamlining Social Media Management,Optimizing Content Strategy
 and Competitive Analysis.

**Official Response from Cristina Fernandez:**

> Thanks a million for your wonderful and complete review, Geni. We are very happy to be part of your everyday workflow. We really appreciate the time you took to share your experience. Let's keep growing together! 

  ### 43. The best tool on the market for social media

**Rating:** 5.0/5.0 stars

**Reviewed by:** Maïder T. | 🗣️Conferencias, talleres y charlas personalizadas sobre copywriting, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 10, 2024

**What do you like best about metricool?**

I like everything about Metricool. Its tool is simple, intuitive, and tailor-made for marketing professionals who deal with a huge amount of content to feed our social networks.

If you use it with Canva, it's a bomb!

I have saved a lot of time with it and discovered certain details about my account or my audience that I didn't know, which have allowed me to create better content.

The team behind it is amazing. I know few brands like Metricool that advance at full speed, adapt to the market with new functionalities, and don't lose an ounce of their DNA. Long live. Thank you for the work you do.

**What do you dislike about metricool?**

Is there anything we might not like about Metricool? This question made me think of that time when it wasn't possible to schedule reels. They quickly fixed it.

And that's how they handle everything. I feel that listening to their community is part of their brand. It always has been.

**What problems is metricool solving and how is that benefiting you?**

Planning and measurement of content on social networks.

**Official Response from Cristina Fernandez:**

> Thank you very much for your fantastic review, Maïder, without a doubt, you have metricooler DNA. We continue working to optimize the tool, however, some functionalities depend on third-party APIs supporting them. Thank you for your trust.

  ### 44. It's the tool every digital professional needs, very comprehensive.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Leti G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 08, 2024

**What do you like best about metricool?**

After extensively trying various digital tools like Hootsuite and others similar, I can confidently say that Metricool stands out as my preferred choice. Whether managing clients' accounts, enhancing my personal brand, or educating my students at my Marketing School, Metricool surpasses expectations. Its comprehensive features, ease of generating client reports, and detailed statistics make it a standout option. I particularly appreciate its intuitive scheduler for content planning. Additionally, Metricool's recent integration of Artificial Intelligence adds another layer of functionality, and their commitment to continuous improvement ensures a cutting-edge experience.

**What do you dislike about metricool?**

There's nothing I dislike about Metricool. Anything I previously found less satisfactory has been improved through new integrations.

**What problems is metricool solving and how is that benefiting you?**

Metricool is a tool that helps you become more agile when creating result reports, analyze visually what works on social networks, optimize your time with its intuitive and visual internal planner, and much more.

**Official Response from Cristina Fernandez:**

> Thanks a million for your amazing review, Leti. Our main goal is make your social management easier, AI  is now a key new player. Let's keep growing together, metricoolers deserve the best. 

  ### 45. Your one-stop-shop for social media needs

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Research | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 31, 2024

**What do you like best about metricool?**

Being able to post to multiple accounts and platforms using one login saves so much time!

**What do you dislike about metricool?**

I wish there was a way to combine the data for both brands so you can see how well YOU are doing as a social media manager. Also, I wish there was a way to compare results of 'campaigns' rather than individual posts.

**What problems is metricool solving and how is that benefiting you?**

Being able to look at analytics for the brand in one platform saves so much time! It's also really useful to copy one caption and apply it for all captions if needed.

**Official Response from Cristina Fernandez:**

> Thank you for your feedback and for choosing Metricool as your go-to tool for managing social media. We're thrilled to hear that posting to multiple accounts and platforms with one login has been a time-saver for you!

As for your dislikes, we are happy to share that our Looker Studio connector can help you combine data from different brands, you can create custom reports as it can include formulas as well. Feel free to contact us via live chat if you want to try it out, we will be happy to support you analyze campaign results too, we are here to help you get the most out of Metricool.  

  ### 46. An essential tool for working in social networks

**Rating:** 5.0/5.0 stars

**Reviewed by:** Miguel Ángel M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 14, 2024

**What do you like best about metricool?**

Metricool has allowed me not only to obtain detailed metrics and exposed in a way of my social networks, but it also helps me daily to schedule in a visual and simple way a calendar of content and publications across all social networks of my brand.

Customer support is AMAZING. They get back to you in seconds and always know what to do to solve your problem, you can tell there are true professionals in the support team.

**What do you dislike about metricool?**

At first you may be overwhelmed by the sheer number of metrics, but if you spend a few minutes you will understand their importance and become familiar with how the tool works.

**What problems is metricool solving and how is that benefiting you?**

Metricool groups all the social media metrics I need to collect in one place, and does it in a visually appealing and very simple way.

**Official Response from Cristina Fernandez:**

> Thank you so much for your great review, Miguel Angel. We love that Metricool is a must in your daily schedule. We agree, the entire Customer Success team are rockstars!

  ### 47. A comprehensive tool for community managers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Emmanuelle P. | Fondatrice de Social Media Lab, organisme de formation, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 06, 2024

**What do you like best about metricool?**

It is a comprehensive, practical, all-in-one tool, at an affordable price, with very responsive support.

**What do you dislike about metricool?**

The customization options for automatic reports are more limited than on some tools (but which are also more expensive).

**What problems is metricool solving and how is that benefiting you?**

Metricool provides clarity to the numbers and allows for better organization.

**Official Response from Cristina Fernandez:**

> We thank you for your feedback. We are delighted to learn that you find Metricool comprehensive, practical, and affordable, with responsive support. For more personalized reports, we recommend the Looker Studio connector, included in the Advanced plans. It is gratifying to know that Metricool helps you better understand your numbers and improve your organization.

  ### 48. Making Social Media Marketing Cool!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kris U. | Digital Marketing Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 03, 2024

**What do you like best about metricool?**

Navigating Metricool is like a walk in the park. No tech headaches, just smooth sailing.

The charts and data layouts are not just smart; they're downright good-looking. Makes explaining social stats to clients a breeze.

Metricool doesn’t play favorites. It caters to all my social media pals, keeping everything in one cool place.

It's got this undercover agent thing going on. Watching and learning from the competition? Metricool’s got my back.

I dig the feature that tells me when my audience is awake and kicking on Facebook and Instagram. Perfect timing, every time.

The hashtag tracker is like magic, and it even does the math for engagement rates. Less work, more play.

**What do you dislike about metricool?**

The Facebook Group info is a bit of a mystery, showing only the headcount. Blame it on Facebook's privacy rules, not Metricool.

**What problems is metricool solving and how is that benefiting you?**

Metricool streamlines the reporting process. The easy-to-navigate interface and client-friendly reports save time and effort.

By monitoring competitors, Metricool helps us stay ahead of trends and adjust our strategy for better results.

Knowing the active times of our audience ensures our posts get the attention they deserve, leading to increased engagement.

The hashtag tracker simplifies our hashtag strategy, ensuring we use the right ones to reach a broader audience.

Metricool's analytics empower us to make data-driven decisions, refining our social media approach based on what works best.

**Official Response from Cristina Fernandez:**

> Thank you very much for your review, Kris. Our main goal is to make your social management easier. We love that you enjoy the features, the best time to post is one of metricoolers' favorites. We continue working to optimize the tool, so you can play more. 

  ### 49. Metricool is easy to use and very practical!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Manon R. | Co-fondatrice , Small-Business (50 or fewer emp.)

**Reviewed Date:** August 28, 2024

**What do you like best about metricool?**

No need to be an expert to use Metricool! You quickly understand how to use the tool. It helps me and my entire team daily to schedule our posts on social media.

**What do you dislike about metricool?**

I don't have anything that displeases me about Metricool.

**What problems is metricool solving and how is that benefiting you?**

Metricool allows my team to save time by scheduling all the month's posts in a single day.

**Official Response from Cristina Fernandez:**

> Thank you very much for your feedback! We are delighted that Metricool is easy to use and helps you save time in managing your social media posts. If you have any suggestions or future needs, let us know. Your satisfaction is our priority!

  ### 50. A really great tool which would be my pick if there was no free replacement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Alejandro G. | CEO & Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 21, 2024

**What do you like best about metricool?**

It has a lot of functionality, it's very reliable and it has a chrome extension which is something that I really need for my workflow.

**What do you dislike about metricool?**

There are free tiered replacements that offer just what I need right now.

**What problems is metricool solving and how is that benefiting you?**

You can post in different sites at once using their extension, which is a real time saver.

**Official Response from Cristina Fernandez:**

> Thanks for your feedback! We're glad to hear you find Metricool reliable and that the Chrome extension fits seamlessly into your workflow. We understand the appeal of free options, but we’re always working to offer the best value with powerful features and support. If you ever want to explore more of what Metricool can do, feel free to reach out! 😊


## metricool Discussions
  - [What is metricool used for?](https://www.g2.com/discussions/what-is-metricool-used-for) - 2 comments

- [View metricool pricing details and edition comparison](https://www.g2.com/products/metricool/reviews?qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-06-02+18%3A05%3A19+-0500&secure%5Bsession_id%5D=7fc778eb-ae3d-489f-a409-965b2d4fadd8&secure%5Btoken%5D=6fd8eea8345e1062759ebcad2abccc850f0a33ac93ce51b637d55847d5e43d92&format=llm_user)
## metricool Integrations
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews)
  - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews)
  - [LinkedIn Recruiter](https://www.g2.com/products/linkedin-recruiter/reviews)
  - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)
  - [Tiktok](https://www.g2.com/products/tiktok/reviews)

## metricool Features
**Social Analytics**
- Competitor Analysis
- Follower Analysis
- Post Performance
- Paid Campaign Tracking
- Attribution
- Hashtag Analytics

**Content & Collaboration**
- Content Calendar
- Content Library
- Shared Inbox
- Approval Workflows
- Users and Permissions
- Content Creation

**Social Management**
- Social Analytics
- Social Publishing
- Campaign Optimization
- Social Engagement
- Social Ads
- Campaign Planning
- Hashtag Capabilites

**Reports & Dashboards**
- Report Customizability
- Report Exporting
- Scalability
- White Label

**Agentic AI - Social Media Management**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Social Media Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

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