--- title: metricool Reviews meta_title: 'metricool Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 98 reviews by the users' company size, role or industry to find out how metricool works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 98 scale: '5' date_modified: '2026-07-17' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # metricool Reviews **Vendor:** Metricool **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.5/5.0 **Total Reviews:** 98 ## About metricool Metricool is a social media management platform trusted by more than 3.5 million professionals, agencies, and brands including Adidas, BMW, Burger King, and Havas. It combines scheduling, analytics, competitor tracking, ads management, and AI-powered reporting in a single dashboard, available on both desktop and mobile. Schedule content across 11 social networks. Plan and publish posts on Instagram, TikTok, LinkedIn, Facebook, X (formerly Twitter), YouTube, Pinterest, Threads, Bluesky, Google Business Profile, and Twitch from one unified content calendar. Instagram Reels with trending audio can be scheduled directly from the planner. Know the best time to post. Metricool's Best Time to Post feature identifies when your audience is most active on each social network based on your actual account data, helping you maximize reach and engagement without relying on generic industry benchmarks. Track up to 100 competitors. Compare engagement rates, posting frequency, audience growth, and top-performing content alongside your own performance metrics. Manage paid and organic content together. Analyze Meta Ads, Google Ads, and TikTok Ads campaigns in the same dashboard where you manage your organic social content. No need to switch between multiple platforms. Create reports in seconds with AI. Metricool Studio transforms a simple prompt into charts, tables, and actionable insights. Campaign Dashboards combine paid and organic performance for a complete view of your results. Export reports as branded PDFs or PowerPoint presentations, or connect to Looker Studio to build fully customized dashboards. Connect your favorite AI tools through MCP. Metricool's official MCP server integrates with ChatGPT, Claude, Cursor, Make, n8n, and other AI platforms. Ask questions in plain language, schedule content, retrieve analytics, identify the best posting times, or analyze competitors without opening the Metricool dashboard. Built for agencies and teams. Manage multiple brands, assign role-based permissions, streamline collaboration with content approval workflows, respond to comments and direct messages from a shared inbox, create link-in-bio pages with SmartLinks, and access white-label options on custom plans. ## metricool Pros & Cons **What users like:** - Users appreciate the **ease of use** of Metricool, praising its intuitive setup and efficient scheduling tools. (9 reviews) - Users appreciate the **easy scheduling** with Metricool, benefiting from user-friendly features across multiple social media platforms. (9 reviews) - Users highly value the **fantastic analytics** in Metricool, providing essential insights into audience engagement and optimal posting times. (8 reviews) - Users value the **centralized management** of social accounts in Metricool, enhancing workflow across multiple platforms effortlessly. (8 reviews) - Users value the **multi-platform support** of Metricool, seamlessly managing all social networks in one place. (8 reviews) - Analytics Focus (7 reviews) - Users appreciate the **easy multi-platform post scheduling** of Metricool, enhancing their social media management experience. (6 reviews) - Scheduling Posts (6 reviews) - Helpful (5 reviews) - Intuitive (5 reviews) **What users dislike:** - Users find Metricool to be **expensive** , especially with unexpected charges and additional costs for essential features. (4 reviews) - Users find the **missing features** in Metricool, like direct LinkedIn posting and personal account analytics, limiting. (4 reviews) - Users express concerns over **plan limitations** , citing lack of features like LinkedIn analytics and poor post performance. (4 reviews) - Users have noted the need for **improved connectivity** as frequent disconnections from social media accounts are frustrating. (3 reviews) - Users express frustration over **inadequate support** , citing delayed responses and unhelpful customer service experiences. (3 reviews) - LinkedIn Limitations (3 reviews) - Linking Issues (3 reviews) - Users express frustration with Metricool's **poor customer support** , especially regarding auto-renewal issues and refund requests. (3 reviews) - Users experience **scheduling issues** with Metricool, finding multi-account management and notification overload inconvenient and frustrating. (3 reviews) - Lack of Analytics (2 reviews) ## metricool Reviews ### 1. Intuitive UI with Incredibly Helpful “Best Time” Audience Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about metricool?** The platform’s user interface is very intuitive, and it’s been quite easy to navigate. That said, the best feature, in my opinion, is the “best time” suggestion that shows when your audience is active on your platform, based on your account data for each channel. I can’t emphasize enough how useful it is to see this information displayed as percentages. **What do you dislike about metricool?** Honestly, I haven’t found anything I dislike about it. Overall, it’s been extremely helpful. If I had to suggest one improvement, it would be to make uploading carousels in Auto List more error-proof. To be on the safe side, I usually use their planner instead of Auto List. **What problems is metricool solving and how is that benefiting you?** Instead of juggling multiple platforms to post social media content, I can batch my content and schedule everything at once, which saves me a lot of time. It also lets me rely on a single platform not only for publishing, but also for reviewing analytics so I can refine my strategy. **Official Response from Cristina Fernandez:** > Thank you for sharing your experience! We’re so happy to hear Metricool is helping you save time and manage your social media strategy more efficiently. It’s also great to know the audience insights have been especially useful for your planning. We’ve taken note of your suggestion for improvement and really appreciate you sharing it with us. Thanks for trusting us with your social media management! ### 2. Manage Multiple Regional Social Accounts in One Place with Helpful Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about metricool?** As far as social media schedulers go, Metricool feels pretty standard overall. I do like that my team can manage all of our social accounts in one place, including multiple Instagram accounts. The link shortener is enormously helpful. The metrics dashboard is useful as well, since it gives us insight into our analytics and makes it easier to understand how our accounts are performing. **What do you dislike about metricool?** I have to reconnect my accounts more often than I should, which can be really annoying. **What problems is metricool solving and how is that benefiting you?** Managing different regional accounts has really streamlined our work and solved something that used to cause friction. It helps us centralize everything for brand continuity, even while still supporting localized accounts. I also like that my team can manage all of our social accounts in one place, including multiple Instagram accounts. Since we have different regional Instagram accounts, that’s especially helpful for our use case and makes day-to-day management much smoother. **Official Response from Cristina Fernandez:** > Thank you for taking the time to share your experience. We’re really glad to know Metricool is helping your team coordinate multiple regional accounts more efficiently and keep everything aligned under one brand. Having all your profiles in a single place, along with tools like the link shortener and performance analytics, can make a big difference in day to day management. We understand how frustrating frequent reconnections can be. Social network tokens expire periodically or permissions may be revoked for security reasons, and unfortunately that’s something we can’t prevent on our end. That said, we’re always working to make the reconnection process as smooth as possible. We truly appreciate your feedback. It helps us continue improving so Metricoolers like you can manage everything with less friction and more confidence. ### 3. Effortless Social Media Management with Insightful Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Christa P. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about metricool?** I like the simplicity of Metricool, making it really easy to interact with. It is great for scheduling social media posts for various clients as it allows posting to multiple platforms at once. The platform's analytics are valuable because I can link it to the websites I manage and track both website and social media engagement. I especially appreciate the nice, clean analytics reports I can share with my clients without the need to manually send them out. This helps in making better decisions on when to post and what content resonates with audiences, thereby improving future posts. Additionally, I found the setup to be pretty straightforward and easy to link with different social platforms, making Metricool one of the easier platforms to get started with. For the most part, it works well, and I find it easy to use. **What do you dislike about metricool?** Nothing at this time stands out **What problems is metricool solving and how is that benefiting you?** I use Metricool to schedule social media posts for clients, posting across multiple platforms at once. I can comment directly from the platform and get engagement insights to post at the best times. It also provides clean analytics reports, helping make better posting decisions. **Official Response from Cristina Fernandez:** > Thanks for your detailed review! It’s great to hear that Metricool is helping you manage multiple clients and platforms with ease. We’re especially glad the scheduling features and clean, shareable analytics reports are saving you time and supporting smarter content decisions. It’s also nice to know the setup and integrations felt straightforward from the start. That’s exactly the experience we aim to provide. If you ever need anything or have ideas to make Metricool even better, we’re here for you. Thanks again for your support! ### 4. Simple Interface, Poor Design Update **Rating:** 4.0/5.0 stars **Reviewed by:** Mark B. | Founder, Chief Creative Guy, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about metricool?** I find Metricool super simple to use and appreciate how easy it is to integrate, with mostly consistent uptime. It's really great for anyone entering to use right away, enabling us to get our clients the information they need quickly. I also love how the software consolidates all the data into an easy-to-read dashboard, which simplifies selecting exactly what we want to show the client. Plus, it generates reports that we can customize a bit before sending them off for clients to review their current standings quickly and easily. **What do you dislike about metricool?** That new design that they rolled out recently is awful. The fluorescent colors with the high contrast and the squiggly lines and all that other stuff is simply not professional for a lot of our clients. And so we find ourselves having to delete those things or cover them up because it's frankly obnoxious. **What problems is metricool solving and how is that benefiting you?** Metricool organizes all data into an easy-to-read dashboard and custom reports for clients. It streamlines data selection and report generation, making it simple for clients to quickly review their standings. **Official Response from Cristina Fernandez:** > Thanks for sharing such a detailed review. We’re really glad to hear that Metricool is helping you streamline your reporting process and making it easy to deliver clear insights to your clients. That’s exactly what we aim for. We’re sorry to hear that the new design isn’t to your liking. The recent update aligns with Metricool’s brand identity, but we understand that it may not fit every client’s expectations, especially in more formal contexts. As a quick note, our Advanced plan includes more flexibility when it comes to report templates, allowing you to customize their appearance to better match your needs and those of your clients. We truly appreciate you taking the time to share your thoughts, feedback like yours helps us keep improving. ### 5. Budget Wise and Effective Social Media Management and Metrics **Rating:** 5.0/5.0 stars **Reviewed by:** Rudina B. | Strategy Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2026 **What do you like best about metricool?** Easy to navigate, use and schedule posts **What do you dislike about metricool?** I find it easier to work on thumbnails and hashtags directly on YouTube or other social media platforms than in Metricool, though I’m still learning how to make the most of Metricool’s hashtag feature. **What problems is metricool solving and how is that benefiting you?** Posting simultaneously across multiple social media channels and scheduling content, especially during busy seasons, helps maintain continuity and flow. Data and metrics provide insight into what my audience enjoys and where I need to focus. **Official Response from Cristina Fernandez:** > Thank you for your thoughtful review. It’s great to hear that Metricool is helping you stay organized and keep your content flowing smoothly across different channels, especially during busy times. Having that consistency along with clear performance insights can really make a difference. We also appreciate you sharing your experience with thumbnails and hashtags. Feedback like this helps us keep improving and making the platform more intuitive for everyday use. If you’d like help getting more out of these features, feel free to reach out to our support team through the chat. We’ll be happy to guide you. ### 6. Powerful Social Media Tool with Stellar Analytics and Intuitive Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Robyn-Lee S. | LinkedIn Marketing Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2025 **What do you like best about metricool?** I really value the analytics feature in Metricool because it informs me about the times when my audience is most likely to be online, providing helpful percentages. This aspect of the software impresses me, and I find the analytics overall to be fantastic. I appreciate the freemium offering of Metricool, which enables me to manage a month's worth of content. The planning tool available in Metricool is one of my favorites due to its efficiency and usability. Metricool's platform stands out to me in terms of look, feel, and pricing when compared to other tools I've tried, like Buffer, Hootsuite, and Social Curator. As someone managing multiple brands, its features remain invaluable, particularly the ability to view conversations in the inbox and respond to them. Additionally, the initial setup of Metricool was straightforward and intuitive for me, enhancing its usability. Overall, the value it provides makes it a worthy tool in my social media management arsenal. **What do you dislike about metricool?** I wish Metricool offered the capability to post directly to LinkedIn from the premium plan. Additionally, it would be beneficial if LinkedIn personal accounts could access analytics. As a LinkedIn marketing consultant, having these features would likely persuade me to subscribe to an annual plan or upgrade to the premium version. Without the ability to get necessary analytics for my personal LinkedIn account, the motivation to upgrade isn't strong. **What problems is metricool solving and how is that benefiting you?** I use Metricool to schedule content for social media and generate analytics, providing me with insights on audience activity and performance across multiple platforms. **Official Response from Cristina Fernandez:** > Thanks so much for such a thoughtful and detailed review. We’re really glad Metricool is helping you streamline planning, manage multiple brands, and get clear insights into audience behavior and performance across platforms. Regarding LinkedIn, we wanted to clarify that it’s currently possible to both publish content and access analytics for personal LinkedIn profiles, a feature available since October. We understand how important this is for your work, especially as a LinkedIn marketing consultant. If you’d like to explore a premium plan or make sure you’re getting the most out of these features, feel free to reach out via our support chat and we’ll be happy to help you find the best option. ### 7. A Social Media Manager's best friend for 3 years already **Rating:** 5.0/5.0 stars **Reviewed by:** Linda L. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2026 **What do you like best about metricool?** I like that with Metricool, I can tag people in LinkedIn posts, which was not available on other scheduling platforms 3 years ago. The platform has great UX, making it easy to schedule posts and check analytics. The calendar's feature that shows thematic holidays is also a nice touch for post inspiration. Their support team responds quickly to any questions, and they often roll out new features, which is great. Their pricing is also quite reasonable compared to Hootsuite and SproutSocial for a medium-sized company. st **What do you dislike about metricool?** Sometimes LinkedIn PDFs are too big to publish, but it might be because they're too heavy. Just allow uploading design-heavy files if possible. I can upload those files on LinkedIn, so it shouldn't be an issue for Metricool to allow it too. **What problems is metricool solving and how is that benefiting you?** I use Metricool to save time scheduling posts and checking analytics across platforms. It simplifies content creation and management by allowing direct scheduling and draft content ideas, enhancing my workflow as a social media manager. **Official Response from Cristina Fernandez:** > Thank you so much for being with us for three years and for sharing such a detailed review. It means a lot to know Metricool has become your go to tool for scheduling, analytics, and LinkedIn tagging. We are especially happy to hear that the UX, holiday calendar, pricing, and our support team have made a difference in your day to day work. Regarding LinkedIn PDFs, what we can publish through Metricool depends on what LinkedIn allows via its API, which can sometimes differ from what is possible natively on the platform. File size and technical limitations may vary for that reason. That said, we would love to take a closer look at your specific case. Please reach out to us via chat or at help@metricool.com and we will review it together. Thanks again for trusting Metricool to simplify your workflow. We are always working to keep improving and support social media managers like you every step of the way. ### 8. Visual Calendar and Accessible Rates: Ideal for SMEs **Rating:** 5.0/5.0 stars **Reviewed by:** Farley T. | Social Media Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2025 **What do you like best about metricool?** What I value most is its visual scheduling calendar, as it makes organizing posts simple and clear. I also highlight that its plans and rates are accessible for SMEs. Additionally, the integration with Google Ads and Facebook Ads campaigns allows me to get a comprehensive view of both organic and paid performance from a single dashboard. **What do you dislike about metricool?** Certain advanced analytics and benchmarking features are restricted in the basic plans, making it necessary to opt for a higher plan if a more detailed analysis is sought. **What problems is metricool solving and how is that benefiting you?** Metricool allows me to save time by centralizing both the scheduling of posts and the analysis of campaigns in a single platform. Thanks to this, I can maintain consistency in communication, optimize ad investment, and make quick decisions based on clear data. **Official Response from Cristina Fernandez:** > Thanks so much for the five stars! We really appreciate you taking the time to rate your experience. If there's ever anything we can help you with or anything you'd like to explore in Metricool, we're here for you. ### 9. Versatile reports and key KPIs always in sight **Rating:** 4.0/5.0 stars **Reviewed by:** megustaleer p. | Responsable de RRSS y Eventos Online, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2026 **What do you like best about metricool?** It helps us to create reports of many types and to always have at a glance the KPIs that matter most to us. **What do you dislike about metricool?** Cannot schedule IG carousels with more than 10 slides **What problems is metricool solving and how is that benefiting you?** multichannel programming **Official Response from Cristina Fernandez:** > Thanks for your rating! We really appreciate your support and are glad to be part of your social media workflow. If there’s ever anything we can do to make your experience even better, we’re here for you. ### 10. The BEST Social Analytics That Keeps Me with Metricool **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan G. | Founder, Systems Saved Me, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about metricool?** I LOOOOVE their analytics. Most social media tools lack in this area and it's the #1 reason I've decided to stick with Metricool for social analytics. **What do you dislike about metricool?** The tiers are hard to justify for a solopreneur pricing wise. It's starting to gear toward more agencies, which I understand. **What problems is metricool solving and how is that benefiting you?** It allows me to schedule ANY kind of content across multiple platforms. I love it so much. **Official Response from Cristina Fernandez:** > Thank you so much for sharing your experience! We're really happy to hear that Metricool’s analytics are delivering the insights you need. Providing clear and useful data for social media performance is one of our main goals, so it’s great to know that it’s a key reason you continue choosing Metricool. We’re also glad to hear that scheduling content across multiple platforms is helping streamline your workflow, and we appreciate your honest feedback about pricing. Thanks again for being part of the Metricool community. ## metricool Discussions - [What is metricool used for?](https://www.g2.com/discussions/what-is-metricool-used-for) - 2 comments - [View metricool pricing details and edition comparison](https://www.g2.com/products/metricool/reviews/metricool-review-7503667?section=pricing&secure%5Bexpires_at%5D=2026-07-18+05%3A49%3A37+-0500&secure%5Bsession_id%5D=4bb99a87-9328-4f18-9097-4db9bba3fe77&secure%5Btoken%5D=1c63beacb71e015c5a3c0cad94e68a7d17de3a9809cc17b2b7cd80100e7cd72d&format=llm_user) ## metricool Integrations - [Adobe Express](https://www.g2.com/products/adobe-express/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google My Business](https://www.g2.com/products/google-my-business/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [LinkedIn Recruiter](https://www.g2.com/products/linkedin-recruiter/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [Tiktok](https://www.g2.com/products/tiktok/reviews) - [Twitch](https://www.g2.com/products/twitch/reviews) - [X](https://www.g2.com/products/x/reviews) - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## metricool Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Platform Interoperability** - Close Ecosystem API **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top metricool Alternatives - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,304 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,533 reviews) - [Loomly](https://www.g2.com/products/loomly/reviews) - 4.6/5.0 (1,785 reviews)