metricool Reviews & Product Details

Metricool offers a comprehensive suite of tools for social media management, including scheduling, inbox management, and performance reporting. Its integration with Zapier allows for seamless data export, supporting compliance with data protection regulations. The platform's white-label reporting capabilities enable agencies to provide branded reports to clients efficiently. Review collected by and hosted on G2.com.

I value Metricool's unified multi-platform inbox, which allows our team to handle comments and DMs across TikTok, Instagram, and LinkedIn without switching apps. It ensures we catch customer questions fast and avoid missed replies. The flexible white-label reporting is another aspect I appreciate, as it lets us quickly pull branded performance summaries and auto-generate weekly performance decks for stakeholders, removing Metricool branding. I also like how it consolidates scheduling, inbox management, and competitor benchmarking into one workspace. The integration with Zapier to export metrics simplifies tracking and supports our compliance with CCPA-aligned audience-data procedures. Overall, using Metricool has removed the need for jumping between separate native social dashboards, and its white-label automated reports save us hours of manual report building each week. Review collected by and hosted on G2.com.

I love how easy it is to use. I'm a visual person and being able to see the content calendar so clearly helps me plan. I can pick up and drag the content around if I need to change the schedule. I love that I can also see the best times of day to post based on the different platforms. Take out the guess work. The next best thing is the reports! Very detailed and gives me all the info I need in a clear way. Good value for money Review collected by and hosted on G2.com.

One issue I have is with tagging people on linkedin. It doesnt always find the user and I have to go into linkedin and tag them manually after. Review collected by and hosted on G2.com.

What I appreciate most with Metricool is how it brings together content scheduling and performance analytics on one unified calendar view, which works really well for our small broadcast media team with zero dedicated IT staff. Before getting this tool, I was constantly jumping between Instagram, Facebook and YouTube tabs to line‑up promotional posts and pull campaign numbers for our ad clients. When we ran that local radio live‑stream promotion, I could lay out weeks of teaser social posts, check click‑through rates and viewer engagement all on the same screen. Our junior production assistants can quickly glance at the calendar to confirm upcoming publish times, they picked up the system without lengthy training. This cuts down so much of the tedious back‑and‑forth work, and the clean, non‑technical UI fits our fast‑moving media production schedule perfectly. Review collected by and hosted on G2.com.

Metricool has real pain points when it comes to producing polished client deliverables for our broadcast projects. The exported report templates are very inflexible, and there is no native way to push analytics data straight into our Google Docs client brief files. For that same radio live‑stream campaign, I found myself manually copying engagement stats, link clicks and reach numbers over for every single client status update. All this manual copy‑paste work creates very real risk of human error, and we’ve almost sent incorrect figures to customers. On top of that, exported reports have limited branding customization, so I spend extra time re‑formatting every file before sending it out. Since we don’t have any in‑house IT resources, we cannot build custom API workarounds to bridge these gaps, and it eats time away from our tight production deadlines. Review collected by and hosted on G2.com.

The platform’s user interface is very intuitive, and it’s been quite easy to navigate. That said, the best feature, in my opinion, is the “best time” suggestion that shows when your audience is active on your platform, based on your account data for each channel. I can’t emphasize enough how useful it is to see this information displayed as percentages. Review collected by and hosted on G2.com.

Honestly, I haven’t found anything I dislike about it. Overall, it’s been extremely helpful. If I had to suggest one improvement, it would be to make uploading carousels in Auto List more error-proof. To be on the safe side, I usually use their planner instead of Auto List. Review collected by and hosted on G2.com.

As far as social media schedulers go, Metricool feels pretty standard overall. I do like that my team can manage all of our social accounts in one place, including multiple Instagram accounts. The link shortener is enormously helpful. The metrics dashboard is useful as well, since it gives us insight into our analytics and makes it easier to understand how our accounts are performing. Review collected by and hosted on G2.com.

I have to reconnect my accounts more often than I should, which can be really annoying. Review collected by and hosted on G2.com.

I like the simplicity of Metricool, making it really easy to interact with. It is great for scheduling social media posts for various clients as it allows posting to multiple platforms at once. The platform's analytics are valuable because I can link it to the websites I manage and track both website and social media engagement. I especially appreciate the nice, clean analytics reports I can share with my clients without the need to manually send them out. This helps in making better decisions on when to post and what content resonates with audiences, thereby improving future posts. Additionally, I found the setup to be pretty straightforward and easy to link with different social platforms, making Metricool one of the easier platforms to get started with. For the most part, it works well, and I find it easy to use. Review collected by and hosted on G2.com.

Nothing at this time stands out Review collected by and hosted on G2.com.

I find Metricool super simple to use and appreciate how easy it is to integrate, with mostly consistent uptime. It's really great for anyone entering to use right away, enabling us to get our clients the information they need quickly. I also love how the software consolidates all the data into an easy-to-read dashboard, which simplifies selecting exactly what we want to show the client. Plus, it generates reports that we can customize a bit before sending them off for clients to review their current standings quickly and easily. Review collected by and hosted on G2.com.

That new design that they rolled out recently is awful. The fluorescent colors with the high contrast and the squiggly lines and all that other stuff is simply not professional for a lot of our clients. And so we find ourselves having to delete those things or cover them up because it's frankly obnoxious. Review collected by and hosted on G2.com.

Easy to navigate, use and schedule posts Review collected by and hosted on G2.com.

I find it easier to work on thumbnails and hashtags directly on YouTube or other social media platforms than in Metricool, though I’m still learning how to make the most of Metricool’s hashtag feature. Review collected by and hosted on G2.com.

I really value the analytics feature in Metricool because it informs me about the times when my audience is most likely to be online, providing helpful percentages. This aspect of the software impresses me, and I find the analytics overall to be fantastic. I appreciate the freemium offering of Metricool, which enables me to manage a month's worth of content. The planning tool available in Metricool is one of my favorites due to its efficiency and usability. Metricool's platform stands out to me in terms of look, feel, and pricing when compared to other tools I've tried, like Buffer, Hootsuite, and Social Curator. As someone managing multiple brands, its features remain invaluable, particularly the ability to view conversations in the inbox and respond to them. Additionally, the initial setup of Metricool was straightforward and intuitive for me, enhancing its usability. Overall, the value it provides makes it a worthy tool in my social media management arsenal. Review collected by and hosted on G2.com.

I wish Metricool offered the capability to post directly to LinkedIn from the premium plan. Additionally, it would be beneficial if LinkedIn personal accounts could access analytics. As a LinkedIn marketing consultant, having these features would likely persuade me to subscribe to an annual plan or upgrade to the premium version. Without the ability to get necessary analytics for my personal LinkedIn account, the motivation to upgrade isn't strong. Review collected by and hosted on G2.com.

I like that with Metricool, I can tag people in LinkedIn posts, which was not available on other scheduling platforms 3 years ago. The platform has great UX, making it easy to schedule posts and check analytics. The calendar's feature that shows thematic holidays is also a nice touch for post inspiration. Their support team responds quickly to any questions, and they often roll out new features, which is great. Their pricing is also quite reasonable compared to Hootsuite and SproutSocial for a medium-sized company. st Review collected by and hosted on G2.com.

Sometimes LinkedIn PDFs are too big to publish, but it might be because they're too heavy. Just allow uploading design-heavy files if possible. I can upload those files on LinkedIn, so it shouldn't be an issue for Metricool to allow it too. Review collected by and hosted on G2.com.