# Indeemo Reviews
**Vendor:** Indeemo  
**Category:** [User Research Tools](https://www.g2.com/categories/user-research)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 68
## About Indeemo
AI-Powered, In-the-Moment Video Research: Indeemo is an end-to-end platform that helps MR, UX, and CX teams capture real-world insights through video, making it easier to understand people, products, and experiences—at scale. Our platform combines in-app recruitment, incentive payments, an intuitive researcher dashboard with mobile apps that make it simple for participants to share videos, images, screen recordings, and text in any context at any time. Researchers can conduct 1:1 interviews and moderated usability testing or import video via our integrations with Zoom, MS Teams or Google Meet. POWERFUL AI-POWERED INSIGHTS Indeemo&#39;s advanced AI tools transcribe, translate, and analyze research content in 27+ languages, helping researchers surface insights faster. The intuitive Reels editor makes it easy to trim and organize key video moments. Research Methodologies we support: Discovery &amp; Exploratory Research - Diary Studies - Mobile &amp; Digital Ethnography - User Personas Journey Research - Journey Mapping - Service Safaris - Path to Purchase - Buyer Decision Journeys Mixed Method Research - Pre-tasking for Interviews / Focus Groups - Bringing Segmentations &amp; Personas to Life with Video Usability &amp; Experience Research - Product Testing / IHUTs - Shopper, Customer &amp; Employee Experience BUILT FOR COLLABORATION Indeemo’s self-service dashboard enables researchers, designers, and product teams to quickly collect, analyze, and share insights. AI-powered search, keyword analysis, automated transcription and optical character recognition AI makes it easy to find key moments. Multiple user roles (Researcher, Recruiter, Observer) ensure the entire organization can connect with customers and build empathy. FLEXIBLE &amp; SECURE We are ISO27001 and HIPAA certified, ensuring enterprise-grade security for global brands, consultancies, startups, and government clients.



## Indeemo Pros & Cons
**What users like:**

- Users highlight the **ease of use** of Indeemo, appreciating its intuitive setup and responsive support. (17 reviews)
- Users commend Indeemo&#39;s **fantastic customer support** , ensuring prompt help for maximizing the platform&#39;s capabilities. (13 reviews)
- Users appreciate the **user-friendly interface** of Indeemo, enabling seamless participation and valuable insights in real-time. (8 reviews)
- Users value Indeemo for its **intuitive participant engagement** , streamlined setup, and effective response tracking. (7 reviews)
- Users value the **efficient analysis tools** of Indeemo, simplifying data reporting and enhancing research insights significantly. (6 reviews)
- Users praise the **intuitive use** of Indeemo, enhancing ease for both moderators and participants throughout projects. (6 reviews)
- Powerful Capabilities (6 reviews)
- Users find Indeemo&#39;s **intuitive interface** easy for both moderators and participants, enhancing the project cycle efficiently. (5 reviews)
- Simple (5 reviews)
- Analytics (4 reviews)

**What users dislike:**

- Users desire more **features like customization, advanced reporting, and better export options** for an enhanced experience with Indeemo. (4 reviews)
- Users note **feature limitations** in Indeemo, seeking enhancements in reels and advanced reporting options for better usability. (3 reviews)
- Users find the **filtering issues** of Indeemo cumbersome, complicating analysis and data retrieval processes. (3 reviews)
- Users find the **manual processes** in Indeemo tedious, such as sending invitations and entering demographic data manually. (3 reviews)
- Users find the **sign-in process tricky** and experience clunky navigation and filtering, impacting usability. (3 reviews)
- Participant Management (3 reviews)
- Users note that Indeemo can be **expensive** , making it less accessible for some clients despite its quality features. (2 reviews)
- Users express frustration with the **limited export options** and clunky filtering, impacting overall project management efficiency. (2 reviews)
- Users find **inadequate tracking** in Indeemo, complicating data management and limiting effective participant interaction. (2 reviews)
- Limited Design Options (2 reviews)

## Indeemo Reviews
  ### 1. Seamless, Fast, and User-Centric Experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Claudia A. | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 01, 2026

**What do you like best about Indeemo?**

I find Indeemo incredibly easy to use and quick, especially with their amazing new AI tool that makes analysis and prompting smooth and fast. I appreciate their strong system, which never goes down, and the 24/7 service that's fast and responsive, including human support that helps with all things design, fieldwork, and analysis. The AI tool also stands out for supporting analysis and finding information quickly. I enjoy the ability to classify participants myself, without needing extra support and at my own pace. The initial setup was super easy and fun, and personalized. Additionally, I love how the video editing tool is super fast and easy to use.

**What do you dislike about Indeemo?**

Nothing!

**What problems is Indeemo solving and how is that benefiting you?**

Indeemo is easy to use, enhances analysis speed with its AI tool, provides 24/7 responsive service, and has strong, reliable systems. I can classify participants independently, and video editing is fast and smooth, making the whole process enjoyable.

  ### 2. Indeemo: User-Friendly Platform with Powerful AI and Excellent Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Carolina P. | Advisor, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 15, 2025

**What do you like best about Indeemo?**

Indeemo is incredibly user-friendly for all its users, including participants, researchers, and clients. 
Unlike other online research platforms we have used, Indeemo provides a mobile app that supports our key unique selling proposition: being present with consumers in the moment and capturing live facial expressions, behaviors, and struggles. 
The AI-driven summary and analysis feature has been tremendously helpful, acting as a reliable assistant for the studies I conducted using Indeemo. 
Last but not least, the team is proactive, professional, and very well-informed. 
I consider Indeemo a valuable partner in our business!

**What do you dislike about Indeemo?**

Indeemo provides excellent quality, but the cost is quite high and often exceeds what our clients are able to pay.

**What problems is Indeemo solving and how is that benefiting you?**

Indeemo is assisting us in conducting real-time mobile ethnographies. 
Additionally, Indeemo is a pioneer in utilizing AI to analyze data within our company, which has encouraged our team to embrace innovation in our business more openly.

  ### 3. ndeemo makes consumer research easy, engaging, and impactful

**Rating:** 4.0/5.0 stars

**Reviewed by:** Aoibhe M. | Customer Experienxe Designer, Enterprise (> 1000 emp.)

**Reviewed Date:** October 01, 2025

**What do you like best about Indeemo?**

I love how easy it is to capture the authentic voice of the consumer through Indeemo. The platform makes it simple for participants to share their experiences in real time, whether through video, photos, or text. For me as a customer experience designer, it turns abstract consumer insights into something very tangible and human, which makes stakeholder conversations more powerful. The interface is intuitive both for researchers and participants, which helps us gather rich, natural insights quickly.

**What do you dislike about Indeemo?**

I’d like more advanced reporting features and easier ways to export insights directly into presentations or stakeholder-ready formats. While the core platform is excellent, having more built-in tools for synthesis and visualization would make the process even more powerful. I know I’m asking for Indeemo to be a master of all here!

**What problems is Indeemo solving and how is that benefiting you?**

Indeemo solves the challenge of capturing the authentic voice of the customer in a way that’s less formal than traditional methods. Because the platform feels natural and intuitive, consumers not only find it easy to use but actually enjoy participating — almost like being mini-influencers. This creates a more genuine, in-the-moment picture of their lives, helping us uncover deeper insights and even explore the say-do gap. The result is richer, more engaging insights that help us design with empathy, influence stakeholders with real stories, and deliver solutions that truly reflect customer needs.

  ### 4. Immersed in the everyday, Indeemo turns lived moments into powerful research stories

**Rating:** 4.5/5.0 stars

**Reviewed by:** Aleksandra L. | Senior Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 29, 2025

**What do you like best about Indeemo?**

What distinguishes Indeemo is how it brings qualitative research to life, creating a sense of intimacy that is often lacking in other approaches. The platform immerses you in the everyday environments and routines of participants, capturing subtle details that traditional research methods frequently overlook.

With Indeemo, participants can freely document their day using their phones, rather than being confined to a laptop or desk. This flexibility adds a layer of context that makes the resulting insights feel more authentic, nuanced, and relatable for clients.

The app is user-friendly for participants, easy and efficient for researchers to implement, manage and moderate, and exceptionally effective at revealing the real-life stories behind the data. The hype reels we produce using Indeemo have become a feature that clients now specifically request in deliverables. 

Indeemo easily integrates into qualitative projects and is now our ethnographic platform of choice. The Customer service relationship we have with Indeemo is excellent, with constantly evolving features  (such as AI and hype reel creation) it feels as though the team at Indeemo are constantly striving for the best for us researchers.

**What do you dislike about Indeemo?**

Unfortunately, due to conflicting time zones, support is not always immediately available. However, when I do receive a response, it is always helpful.

**What problems is Indeemo solving and how is that benefiting you?**

Indeemo helps solve the challenge of getting clients closer to consumers’ everyday lives at a time when in-person access is often limited. It brings clients directly into participants’ homes and routines in a way that feels natural and immersive, even when physical entry isn’t possible. This has been especially valuable in a post-COVID world, where face-to-face research isn't as attractive for participants or clients. At the same time, it makes it far more cost-effective to connect with people across the country or overseas, giving clients the reach and depth they need without the barriers of distance or budget.

  ### 5. AI Analysis That Unlocks Insights From Customer Video Verbatims is very useful

**Rating:** 5.0/5.0 stars

**Reviewed by:** Te-Ping K. | Technical Program Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** May 27, 2026

**What do you like best about Indeemo?**

AI analysis capability to review customer verbatims from video recordings.

**What do you dislike about Indeemo?**

UI need some more refinement, otherwise perfect

**What problems is Indeemo solving and how is that benefiting you?**

It provides an easy way to recruit a target audience and gather high-quality feedback. It’s currently one of the best platforms for running multi-day user journey studies. The AI tools are extremely useful, especially for comparing sentiment changes over time, as well as for summarizing results and grouping questions and information.

  ### 6. Effortless Data Capture, But Sign-In Needs Improvement if You're Both a Moderator and a User

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amelia S. | Product Design Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** October 20, 2025

**What do you like best about Indeemo?**

Easy to capture information anywhere at anytime and the data processing/reviewing methods. Support is fantastic, weather it be an email or a online meeting, they work to help us leverage the full power of the system. 

(Side note, I absolutely love the "Understand the humans that matter to you in the moments that matter to them." this perfectly sums up what I strive for every day.)

**What do you dislike about Indeemo?**

The signing in is tricky when you use it both as a moderator and user. (I moderate my programs but I am a user for some of our other teams programs.)

**What problems is Indeemo solving and how is that benefiting you?**

In the moment pros and cons users experience while living in a RV. Often the little things would go unnoticed, unmentioned, or just plain forgotten, Indeemo helps capture all of that.

  ### 7. Intuitive UX and Fast Setup Make Research Easy

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 15, 2025

**What do you like best about Indeemo?**

It's fairly intuitive across it's UX design and have frequently used the AI analysis tool to capture summary insights or key quotes to support my research argument. I also appreciate the filters to help quickly navigate responses from participants and it's super quick to set-up a research study with minimal friction. The service is also fantastic and always feel like there is someone I can reach out to for any request no matter how big or small.

**What do you dislike about Indeemo?**

There are aspects of the design that feels a bit rigid and would love if it were more child friendly. I have used Recollective and the option to change the design across studies and personalise it helps to make it more appealing for kids to submit responses as well as engage in the platform - this includes implementing features like emoji or reactions, mimicking the way in which they interact on social platforms to make it feel more fun to take part in.

**What problems is Indeemo solving and how is that benefiting you?**

It helps to capture quick feedback across product testing research as well as distil videos for smart AI analysis

  ### 8. Indeemo is thus far my favorite data collection app.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alexandria S. | Researcher, Enterprise (> 1000 emp.)

**Reviewed Date:** September 18, 2025

**What do you like best about Indeemo?**

I really the UI of the site, the quality of the customer service we've gotten from the team, the notification system, and the ease of data export. It's always easy to find what I'm looking for on the site and I can chose my layout to present everything my panelists have uploaded in a way that makes sense. So far the app has seemed very easy for my panelists to use and it has many of the features we would hope for!

**What do you dislike about Indeemo?**

From what I've heard, Indeemo is expensive compared to our other options. One of our other apps also allows us to track the time-of-wear in a more verifiable way, so when the need arises for that kind of detail we have to use that application. I would love it if Indeemo was the only app we ever had to use, and we could obsolete the rest.

**What problems is Indeemo solving and how is that benefiting you?**

Previous apps I used were convoluted to program, utilized a confusing messaging system with panelists, had dated UI, and made exporting the data a chore. All these issues are resolved using Indeemo.

  ### 9. A GOOD partner and platform for mobile ethnographies

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 18, 2025

**What do you like best about Indeemo?**

We’ve been successfully using Indeemo for years for all kinds of clients and have seen it evolve over time into a great qualitative tool. 

The Indeemo team is small-but-mighty and one of our favorite partners. We’ve found them to be responsive, conscientious, and most importantly, kind.

The platform itself is easy to use for participants, clients, and qualitative researchers. We love the ability to set up and program our projects and appreciate the ability to collect multimedia content - selfie-style videos, images, texts. Your prompts (or tasks in Indeemo parlance) are limited only by your own information. It’s excellent for virtual, in the moment/in-context research, experiential research, and mobile ethnograpies.

It’s also easy to manage participants. You have the option to load in your own recruits/participants or to recruit through Indeemo. And, you can track progress, push reminders, and ask follow-up questions of individual participants.

Indeemo has added features over the years - there’s the ablity for screen capture (for UX type of research) and journey mapping, and of course built-in AI. Videos are transcripted and can be tagged for easier analysis—particularly the transcripting is a lifesaver.

We highly recommend it.

**What do you dislike about Indeemo?**

These are not dislikes, complains, or platform problems, but a few things to keep in mind about Indeemo:

1) It can be an content collection firehose. We frequently have activities with multiple parts. If you have 30 participants and 10 activities with a single upload per activity, that’s 300 submissions to go through. 

2) Indeemo participation is 1:1, so if your research need involves collaboration or interaction between participants, Indeemo may not be the right platform for you.

3) If you reach out to participants through the platform, they will be notified you have a message. You will have to remember to manually check back though.

**What problems is Indeemo solving and how is that benefiting you?**

All of our projects are custom qualitative, so the problems we’re helping clients solve vary. However, most of our Indeemo projects are exploratory, b2c, cpg, and communications strategy.

  ### 10. Indeemo is an easy to understand & reliable platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gaby C. | Qualitative Insight Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 10, 2025

**What do you like best about Indeemo?**

- The AI analysis helps to scan through hours of transcripts & pull out common themes
- It can be used for both Indeemo-origin & imported projects, so you can upload your own Zoom recordings of interviews and conduct analysis with Indeemo
- The reels feature allows you to collect and compile small snippets of interviews, which is useful to embed in presentations, to convey the message in the interviewee's words

**What do you dislike about Indeemo?**

The reels feature could be further developed, as at the moment the output can be visually basic. But it's a new feature so that's to be expected, I've found the team to be very responsive to feedback.

**What problems is Indeemo solving and how is that benefiting you?**

Helps us to collect research responses and conduct analysis, pulling out common themes & compiling short reels to feed back to clients

  ### 11. My personal experience with Indeemo

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.)

**Reviewed Date:** October 03, 2025

**What do you like best about Indeemo?**

I used Indeemo for a project on AI shopper experience. My involvement focused on the initial phase, setting up the discussion guide within the platform, a process that was quick and intuitive. Another positive aspect was the support: the Indeemo team was very responsive and helpful in addressing our questions and concerns.

**What do you dislike about Indeemo?**

Based on my experience, two critical areas with Indeemo are the manual process of sending invitations to each participant via our own email account, and the need to manually enter key socio-demographic and attitudinal characteristics for each respondent in order to apply filters during the analysis phase.

**What problems is Indeemo solving and how is that benefiting you?**

Participants provided highly detailed responses to our questions, giving us a wealth of valuable material for the client deliverable

  ### 12. A well-rounded solution, perfect for all qual researchers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 26, 2025

**What do you like best about Indeemo?**

The staff is the best part of Indeemo. While I could go on and on about its amazing features: the clipping tool, the ability to send respondents reminders, the impressive AI tool etc, it's the quick reactivity of the staff that seals the deal for me.

**What do you dislike about Indeemo?**

The transcription of the videos could use some help with Northern Irish accents but we all do.

**What problems is Indeemo solving and how is that benefiting you?**

Indeemo is allowing me to get deep insights from my respondents that I would never get with simple text answers. It's also doing a big chunk of the process by getting the transcripts ready, the AI is also doing beautiful toplines

  ### 13. Very easy to use platform, and compared to custom research, it is much more budget friendly

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rafael A. | Director of Innovation, Enterprise (> 1000 emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about Indeemo?**

the easiness for our consumers to use the platform

**What do you dislike about Indeemo?**

so far nothing yet, as I've done 2 projects so far and have been quite as expected

**What problems is Indeemo solving and how is that benefiting you?**

Indeemo is really helping us to leverage the platform for our new product launches, rather than hire an agency that would charge us a lot more per project

  ### 14. Indeemo for a bespoke project

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aimee L. | Insights Account Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about Indeemo?**

Indeemo was incredibly easy to use and allowed for an easy experience for our project participants too. We received a thorough demo session before first using this software which left us with great confidence that it was suitable for the piece of work, and then received regular check ins to ensure it was all working fine.

**What do you dislike about Indeemo?**

There is little to dislike, however it would be useful to retain access to a project for longer once it is finished.

**What problems is Indeemo solving and how is that benefiting you?**

Enabling us to provide customer feedback to our clients in a powerful way.

  ### 15. 2-week Mobile Diary Study for RTD Coffee consumers in Malaysia

**Rating:** 4.5/5.0 stars

**Reviewed by:** Veronica T. | Business Insights Expert, Enterprise (> 1000 emp.)

**Reviewed Date:** October 01, 2025

**What do you like best about Indeemo?**

Customer Support, Platform User-friendliness, Integrated AI, Price/Output

**What do you dislike about Indeemo?**

Manual recruitment step on Excel (it would be interesting to have automated process to set quotas and filters)

**What problems is Indeemo solving and how is that benefiting you?**

Understanding of a strategic category.
The platform has helped me to smoothly run a longitudinal study over time, remotely and in a digitalised way.

  ### 16. Ad Hoc Indeemo Use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 16, 2025

**What do you like best about Indeemo?**

Indeemo is easy to use, not just for moderators but for participants too. It looks good and is intuitive making the whole project cycle run smoothly. As moderators, we value the autonomy of setting up and facilitating a project, but the Indeemo account and support teams are on hand if needed. The analysis tools and features are really helpful too making reporting on a lot of data much easier.

**What do you dislike about Indeemo?**

We would benefit from a longer lead time on how long you have access to the project once it's completed and a better export experience. At the moment we can only export an Excel file of raw responses but would be great to have a better way to export media too.

**What problems is Indeemo solving and how is that benefiting you?**

Bringing to life consumer feedback in a really impactful way.

  ### 17. Indeemo has been a such a helpful tool in our research business

**Rating:** 5.0/5.0 stars

**Reviewed by:** Emmanuel N. | Insights specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** September 25, 2025

**What do you like best about Indeemo?**

The AI functionality- it offers much more ease when it comes to analysis

**What do you dislike about Indeemo?**

the fact that transcript uploading has not yet been updated on the overall platform

**What problems is Indeemo solving and how is that benefiting you?**

Ease in research analysis

  ### 18. Smart App for Quick Response Monitoring

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 16, 2025

**What do you like best about Indeemo?**

It's very easy to monitor and track the responses of the participants

**What do you dislike about Indeemo?**

I don't have any concerns about this app

**What problems is Indeemo solving and how is that benefiting you?**

Remote participant engagement: It allows you to capture real-life, in-the-moment insights without scheduling in-person sessions.

Flexible data collection: Participants can share photos, videos, and diary entries on their own time, giving richer context.

Centralized project management: Everything—from tasks to responses—is organized in one platform, reducing email back-and-forth.

Saves time and travel costs compared to traditional focus groups.

Provides more authentic, natural feedback because participants respond in their own environment.

Makes it easy to track responses and monitor progress in real time.

  ### 19. Self-Explanatory Platform with all the assistance one needs to run their project

**Rating:** 4.0/5.0 stars

**Reviewed by:** Avik M. | Operations Manager-Research Servives, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 02, 2025

**What do you like best about Indeemo?**

The platform is very intuitive and easy to use, and I appreciate that it offers prompt support whenever I need assistance.

**What do you dislike about Indeemo?**

Since my access was limited, I don't have much to contribute regarding this.

**What problems is Indeemo solving and how is that benefiting you?**

This platform is well-suited for managing a community and conducting ethnography projects. The reporting process is straightforward, as reports can be downloaded with ease.

  ### 20. Indeemo review - a great platform for pop up communities

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about Indeemo?**

I love this tool. The service and support is excellent, the layout (both for researchers and consumers) is super friendly, and the analysis tool is really helpful.

**What do you dislike about Indeemo?**

There's very little I dislike. The main frustration I've had is when I need to filter results by subgroups and it feels a bit clunky. I'd also say that downloading at the end of a project could be better in terms of how the data is not the most user friendly.

**What problems is Indeemo solving and how is that benefiting you?**

It helps us reach a wide audience and capture detailed and rich feedback.

  ### 21. Brilliant platform that offers speed to in-depth insight but also a user generated content engine

**Rating:** 5.0/5.0 stars

**Reviewed by:** Stephen O. | Head of Patient Engagement &amp; Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 10, 2025

**What do you like best about Indeemo?**

The team are very good to work with and flexible in their approach.

**What do you dislike about Indeemo?**

Nothing so far in our relationship has been negative

**What problems is Indeemo solving and how is that benefiting you?**

Generating in-depth patient insight and authentic user generated content

  ### 22. Informative, but layout could be improved and be more user-friendly (flow-wise)

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.)

**Reviewed Date:** September 28, 2025

**What do you like best about Indeemo?**

Amount of data available about specific market

**What do you dislike about Indeemo?**

site flow and the filtration process. not as smooth as you think.

**What problems is Indeemo solving and how is that benefiting you?**

To make following the user journal more smooth and easier.

  ### 23. Fantastic research platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sebastian G. | International Director Qualitative & Co-Creation, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 21, 2024

**What do you like best about Indeemo?**

The platform is very easy and intuitive to use even for researchers that are less experienced with online research. It offers diverse advanced features like consumer journey mapping which create rich and insightful learnings. And the Indeemo team is extremely customer-oriented, is always reachable and offers great support.

**What do you dislike about Indeemo?**

There is nothing that I really dislike about the platform. The price of using the platform is comparably high - but therefore you get innovative features and great support. So nothing to complain about.

**What problems is Indeemo solving and how is that benefiting you?**

Implement online research projects globally in a fast and efficient way.

  ### 24. Great for data collection  especially with younger users

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.)

**Reviewed Date:** July 05, 2024

**What do you like best about Indeemo?**

Its simplicty. It is well designed and easy to use - especilly for those collecting data. It is also easy to use from the researchers side. I also commend the staff for their excellent service support - Maeve in particuelr has been brilliant, and has answered any query we have had very quickly.

**What do you dislike about Indeemo?**

Honestly, very little. The only very minor complaint from users was that data could be slow to upload - but ultimetaly this is not because of Indeemo itself but rather the data.

**What problems is Indeemo solving and how is that benefiting you?**

It is helping us to understand authentic use of spaces in specific physical places that we want to research. It shoes us what interests/does not interest the participants.

  ### 25. Primary insight gathered directly from users - making sure we're creating something people want!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 27, 2025

**What do you like best about Indeemo?**

Direct insight right into the user's life - invaluable

**What do you dislike about Indeemo?**

It is great...budget is tight so can't use it as much as we'd like

**What problems is Indeemo solving and how is that benefiting you?**

strategic positioning of prodcut

  ### 26. Indeemo for Academic Diary Study

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alamgir A. | Researcher - Digital British Islam, Enterprise (> 1000 emp.)

**Reviewed Date:** February 08, 2024

**What do you like best about Indeemo?**

The AI tool can provide coded analysis and summaries in less than minute. A task that would otherwise require several hours of shifting through transcripts on other qualitative analysis tools. Truly impressive and sophisticated feature.

It is straightforward to navigate a large cohort of data and review participant activity. The automated transcription feature is fast and mostly accurate. 

Participant generally found they could frequently upload natively thoughout the day with mobile app. 

First class customer care. Indeemo's support throughout entire duration of project has been great.

**What do you dislike about Indeemo?**

An audio only feature for diaries would be helpful more those who can't upload video.

One participant had an issue with videos not processing.

**What problems is Indeemo solving and how is that benefiting you?**

Able to conduct a longitudinal qualitative studies by capturing participant reflective entries. Indeemo has made this seamlessly possible through a single app and built in automated features.

  ### 27. Customer centric service focused on making our lives easier

**Rating:** 5.0/5.0 stars

**Reviewed by:** Elzette C. | Insights Lead, Enterprise (> 1000 emp.)

**Reviewed Date:** February 15, 2024

**What do you like best about Indeemo?**

The customer service from Maeve & Eugene is exceptional. What I appreciate most is that they sincerely listen to our needs and responds with agility.
They recently launched amazing AI capabilities that has transformed the use of Indeemo for us from a qualitative data collection tool to an end to end qualitative analysis and insights tool. The new features have made our lives significantly easier  and faster when having to work through lots of qualitative feedback, finding themes and building video reels.

**What do you dislike about Indeemo?**

I can't think of anything that I do not like.

**What problems is Indeemo solving and how is that benefiting you?**

Deeper understanding of customer needs and bringing the customer to life for our organisation

  ### 28. Intuitive platform with a helpful support team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 17, 2024

**What do you like best about Indeemo?**

It's a user friendly platform - intuitive to use, app based with all the task options you need - from text posts to screen recording, and with all important desktop access for moderators too. Set up was really straight forward with the support of the Indeemo team who were very responsive and explained everything clearly.

**What do you dislike about Indeemo?**

When a participant has used the platform before, they need to be sent different joining instructions if completing another project. This can slow down onboarding a little.

**What problems is Indeemo solving and how is that benefiting you?**

Easy to gather in the moment feedback, allowing participants to complete tasks on the go.

  ### 29. Intuitive & Insightful

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 15, 2024

**What do you like best about Indeemo?**

The user interface works brilliantly - you never feel like you're stuck in the weeds of transcripts which makes all the difference in having clarity of thought. 

The organisation of the platform is second to none. It's very easy to move between respondent groups and individual tasks with the filtering tool, all of which makes life ten times easier when moving into the analysis stages (not to mention the AI transcription and video snipping tool; amazing!!).

The customer support is excellent - from task set-up and onboarding, checking in, to accommodating any changes throughout the project - there are never any issues. 

Aaand it's all available at a very affordable price! 100% worth the investment if you want rich insights with great content for your client debriefs.

**What do you dislike about Indeemo?**

Quite a few respondents don't reply to follow-up comments (which may be because they don't see it or aren't bothered), so you need to be very specific in your task instructions. It's not necessarily a bad thing because it means you're getting the most of each task, but don't rely on probing questions.

There were 2-3 instances of respondents saying their videos or images wouldn't upload, but the indeemo support team stepped in quickly to help with this, so there wasn't any problems.

**What problems is Indeemo solving and how is that benefiting you?**

Indeemo provides a space for respondents to think about their attitudes and behaviours without the influence of group-think. Hugely beneficial to the business in identifying common, independent thinking between customers. 

Secondly, it's not labour-intensive work. You've got time to digest the answers throughout fieldwork, which oftentimes isn't the case during f2f qual.

  ### 30. Fantastic research platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Will P. | Enterprise (> 1000 emp.)

**Reviewed Date:** January 31, 2024

**What do you like best about Indeemo?**

There are many things I like, to start with it was a brilliant way for us to create and conduct research studies across many categories and customer needs. More recently the insclusion of the AI features has significantly reduced the time it takes to analyse our research videos to find insights, quotes and supporting clips. The ability to do this even when the videos aren't in English and still able to find and analyse in the same way using the AI is saving so much time.

**What do you dislike about Indeemo?**

There's really not much I dislike, and if there is a question have the team are always so quick to respond and deliver new features they make a great product I choose to work with for a lot of our research projects

**What problems is Indeemo solving and how is that benefiting you?**

It gets us into reall customer truths quickly andeffectively

  ### 31. First time user and loved it!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 10, 2024

**What do you like best about Indeemo?**

This was my first time using Indeemo and I really didn't know how I would like it when I first signed up! Let me just say, the AI functionality is SUPER cool and definitly worth trying out! It's a fairly intuitive platform and I enjoyed the overall experience - I'll definitely keep it in mind for future projest!

**What do you dislike about Indeemo?**

It's 'look' does feel a bit less modern than some of the sites with similar offerings, but that's a super minor detail that doesn't hold much sway when looking at what platforms to utilize for research

**What problems is Indeemo solving and how is that benefiting you?**

Indeemo is providing an alterative to sites like Recollective and Quallie!

  ### 32. Indeemo tool & team are excellent

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sarah C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 14, 2023

**What do you like best about Indeemo?**

The tool was super easy for us to set up and super easy for our participants (teenagers) to use. We had little to no issues getting everyone onboarded and they all completed their assignments correctly. Hannah and the Indeemo team were very helpful and responsive, and let us try their new AI Beta features which were great!

**What do you dislike about Indeemo?**

I can't think of anything off the top of my head - if we had any issues, the team was quick to fix it for us!

**What problems is Indeemo solving and how is that benefiting you?**

We used Indeemo as a fun, interactive tool for teens to complete their text / photo / video pre-work assignments so we could get to know them before their IDIs.

  ### 33. Title: Indeemo: A Transformative Leap in Research and Data Analysis

**Rating:** 5.0/5.0 stars

**Reviewed by:** Karen T. | University Lecturer, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 23, 2023

**What do you like best about Indeemo?**

1) It revolutionised the way I can work, enabled me to capture the lived experiences of teachers easily,  enables you to understand their experiences without having to be present in the research field.
2) Before this I would have had to gather maybe diary entries and  videos in different formats and save them to my computer which would not have been in a user friendly format, 
3)Indeemo provides an organised way to gather all this information as soon as the participants upload it.
4) It is a great format so you can see the data, look for trends and key themes. 
5) The new AI function will take research to a new level.  I spent 3 days reading through my data gathering a basic understanding of what the data was showing, with the new function I could do this with minutes and produce a much more detailed summary, identify themes and have it in a format that was easily understood.  
6) It would take months to get to this point of data analysis.
7) I know some academics will be scared of AI but I see it as a way to begin your research steps ahead so that your finishing point will be steps ahead of what you would have achieved. Just like the invention of the computer or the calculator, you wouldn't just go back to not using a computer. 
8) It gives you a higher entry point so you can progress further and go beyond what is possible before. 9)The new function enables you to get the answers quickly before the data is outdated so it can make an impact sooner, helps you understand the data quickly so you can start doing something with it.

**What do you dislike about Indeemo?**

It has become very addictive! Especially the new AI function.  The function has allowed me to jump ahead in my research which has meant I can get to an even more exciting level of analysis.

**What problems is Indeemo solving and how is that benefiting you?**

I am completing research to gather the experiences of new teachers as they enter the profession. This is to identify how we can support trainee teachers and new teachers better.

  ### 34. Rich and insightful data generated in a participant-friendly manner that's a dream to administer

**Rating:** 5.0/5.0 stars

**Reviewed by:** Philippa W. | Faculty Research Degrees Director, Faculty of Business, Education and Professional Studies, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 18, 2023

**What do you like best about Indeemo?**

Working with the staff at Indeemo was a delight. They were responsive and instrumental in thinking about how to get the most out of this project - critical as a new Indeemo user. The platform captured material that we had no other way of accessing - a window into consumers' lived experiences. We were also easily able to stimulate reflection on issues of 'why' and unpack emotional responses. Therefore, the ability to manage participants, and their responses, made real-time interactions during the project simple. This was supported by Indeemo's analytic versatility, which already has automated approaches, that aided the depth of our considerations of the data and ensured a flexible approach during the project. This capacity for agile implementation is critical in facilitating the benefits of physical ethnography with the heightened capabilities of digital capture - Indeemo is the best of both worlds. This is augmented by Indeemo's simple and thoughtful approach to data management and export - making the transfer of material simple and ensuring it is easy to work with as we continue to mine the wealth of material generated.

**What do you dislike about Indeemo?**

There was nothing that we disliked. The platform integrated easily with our working practices as researchers and we gained valuable insights. For us, this was a learning curve too, but one where we felt supported every step of the way! We are keen to use Indeemo again and are particularly interested in the extensions that are on the horizon in terms of AI-supported analysis. These are likely to enrich and liberate further insights, helping make the platform even more powerful and of interest to researchers.

**What problems is Indeemo solving and how is that benefiting you?**

Enabling us to view how consumers use and respond to BNPL within their lives. Helpful to understand why some are able to use unregulated short-term credit in a positive manner and others seem to struggle and even fall could of it, leading to issues with debt.

  ### 35. The UX is fantastic, really easy to navigate as moderator.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ruby S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 23, 2023

**What do you like best about Indeemo?**

How well it captures peoples lifes! It feels in the moment.
I love the 'tags' option, and also being able to search for a word in the transcripts.

**What do you dislike about Indeemo?**

I wish that when I searched for a word in a transcript, it would also highlight it in the transcript.
I also feel like the product doesnt suit projects that are singularly typed responses only.

**What problems is Indeemo solving and how is that benefiting you?**

It is allowing us to see inside peoples lifes, at home, and how they shop etc. It is alot more in the moment than an interview or a focus group.

We also use indeemo before focus groups, if we want respondents to do a pre task. Its a good way to ask them more personal questions we need to know for the research.

  ### 36. Game changer for in house design research teams

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kate F. | Design Research Lead, Enterprise (> 1000 emp.)

**Reviewed Date:** June 01, 2023

**What do you like best about Indeemo?**

Indeemo allows us to capture the authentic, raw customer without a moderator influence across all our markets. The platform and dashboard are really easy to use, very intuitive, and the upcoming features on their tech roadmap are focused on making analysis so much more efficient. Maeve, our account director, is a star and is on hand any time we need to check something.

**What do you dislike about Indeemo?**

The biggest hurdle we have is recruitment, we have to bring from one source to another which can have challenges. We're also super keen for the ability to create showreels on the platform itself instead of downloading video clips and editing elsewhere.

**What problems is Indeemo solving and how is that benefiting you?**

Indeemo is allowing us to be where the customers are, to capture the in-the-moment emotion and experience, without the overhead costs. It will also allow us to understand our colleageues better which is a business focus at the moment. It's incredibly useful for 'closeness' and bringing our research to life, and passive screen recording will be something we do more of, to understand where we can improve our digital products and prototypes.

  ### 37. Precious tool for qualitative diary research

**Rating:** 4.5/5.0 stars

**Reviewed by:** Chiara B. | Agente de recherche, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 01, 2023

**What do you like best about Indeemo?**

Indeemo app is a wonderful tool for qualitative researchers who are looking for a reliable, versatile and personalized instrument for data collection on a regular basis. The staff at Indeemo is always very accessible and ready to help. Their follow-ups are constant and useful during each phase of the research (design, implementation and analysis). The Indeemo app allow researchers to monitor the entries and to encourage participants. Analysis tools are multiple and easy to use.

**What do you dislike about Indeemo?**

Indeemo app being an evolving product which staff is trying to constantly improve to made it more performant, updates are frequent and annoying but still very necessary to assure the best service.

**What problems is Indeemo solving and how is that benefiting you?**

In social science research, participants are often asked about their lived experience to which they refer using memories of their past. Inevitably, memories cannot be accurate and complete, in particular when it comes to events in a remote past. Indeemo app,on the other hand, allows researchers interested in ``in vivo`` type of data collection to be able to access the very direct experience of each participants. The different means (photo, video, image upload) available on the app to register the entries are also very inclusive because the participants' preferences are then taken into account and the data collection result personalized and reflecting each individual's reality at the greatest extend.

  ### 38. Great platform and very efficent

**Rating:** 5.0/5.0 stars

**Reviewed by:** suzie c. | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 27, 2023

**What do you like best about Indeemo?**

Everything is very efficent and esay to use in terms of setting up. Also easy for the respondent to use once they've downloaded the app. 
You can slipt the platform into segments and review and watch all the videos. 
Download reports to see over progress.

**What do you dislike about Indeemo?**

Lots of instructions via email for every process which is usefull but its a lot. I would prefer one email or instruction package with all this information in that you can refer to.

**What problems is Indeemo solving and how is that benefiting you?**

They are very quick to respodent to emails which make its easier. The whole team are great to work with. Very efficent and easy to use platform.
Its easy to download the video's and photos at the end of a projects which is another good point.

  ### 39. In-the-moment insights via mobile

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mindy P. | Qualitative Research Strategist, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 16, 2023

**What do you like best about Indeemo?**

Indeemo allows us to be with consumers in the moments that matter without inadvertently influencing their behavior by staring at them in person. Let's not kid ourselves - there is nothing *realistic* about a small group of corporate types watching someone make a meal in their kitchen or tagging along as they are shopping at the store!

**What do you dislike about Indeemo?**

A skilled moderator trained in conducting mobile ethnography mitigates any potential downsides. A clear, concise guide with "just right" question length is key to eliciting the intended responses and resulting insights. Active moderation is needed to probe for clarifications. These are the same skills required for effective in-person qualitative research, so not necessarily downsides unique to mobile ethnography or Indeemo.

**What problems is Indeemo solving and how is that benefiting you?**

Indeemo efficiently reaches consumers across the country (and the globe), reducing time and travel. This virtual platform provides a more representative view of attitudes and behaviors that have traditionally been market-specific as a result of in-person research. Indeemo also provides greater access. We can go anywhere consumers can go with a mobile phone, giving us access to places and experiences that have traditionally been off-limits  (corporate offices, schools, vehicles, and even bathrooms!)

  ### 40. Quality insights, quality product!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.)

**Reviewed Date:** April 28, 2023

**What do you like best about Indeemo?**

I really enjoyed the variety of ways I could collect data about our customers (photo, video, written response, etc). Also, the UI is very simple - super easy to download content!

**What do you dislike about Indeemo?**

I would have loved to have access to my data in Indeemo indefinitely. Since my team used the service for an ad-hoc project, my access will expire in the next few weeks. I had to download all of the data to my computer, and it won't be as easy to sort/ filter/ find from a zip file as it is from the Indeemo tool.

**What problems is Indeemo solving and how is that benefiting you?**

Indeemo helped us see into the daily lives of our customers - using Indeemo we were able to see them order their product on our site, unbox our product in real time, and record their experience using the product. This helped us to identify challenges in various steps of the user experience.

  ### 41. Capturing the moments that matter...

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sunita B. | Research Director (Qualitative), Mid-Market (51-1000 emp.)

**Reviewed Date:** September 26, 2023

**What do you like best about Indeemo?**

There are many positives to using Indeemo. The biggest for me is that the platform itself is intuitive and the different types of data collection tools are exceptional (audio, text, photos, screenshots and images).

Moreover, the customer service and support is brilliant throughout.

**What do you dislike about Indeemo?**

Analysis outside of the platform is a little difficult. Best to finish analysis and reporting while the platform is still live...

**What problems is Indeemo solving and how is that benefiting you?**

It's giving a reel snapshot of real life

  ### 42. Best User Experience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Cherisse L. | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 20, 2023

**What do you like best about Indeemo?**

I love the ease of the platform and the engaging sensory setup. The experience for the participants was very easy that I had no issues with engagement.

**What do you dislike about Indeemo?**

The layout for moderators could be more intuitive. Know that most studies have more than one moderator. Add a search or filter of the most recent non-read comments.

**What problems is Indeemo solving and how is that benefiting you?**

A better way to get ethnographic information such that the participants are willing to get on over multiple days. This platform really helped with that objective.

  ### 43. Great support, fast response

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 03, 2023

**What do you like best about Indeemo?**

Great platform to use for a quick qual study especially for new business pitching. Easy to use, support team is amazing and very responsive.

**What do you dislike about Indeemo?**

Different time zones - not time efficient when setting up a new project

**What problems is Indeemo solving and how is that benefiting you?**

Additional component to quantitative research, where we can focus into more details on particular segments identified in quant research

  ### 44. Great First Experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 30, 2023

**What do you like best about Indeemo?**

Easy to use and great support, visual tools are reallyt useful to bring research to life. Adds a new dimension that classic groups or depths would not reach

**What do you dislike about Indeemo?**

Increased analysis functionality required but I think AI is already on board to fix this next time we use Indeemo

**What problems is Indeemo solving and how is that benefiting you?**

Bringing greater depth on insight into consumer behaviour, allowing consumers to reveal more about their behaviours than in classic research metholodogies. And brings presentations to life for clients

  ### 45. A great platform that enables ethnography to flourish

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sophie B. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 14, 2023

**What do you like best about Indeemo?**

It's easy for participants to use, there are great ways to facilitate analysis and the team go above and beyond to help.

**What do you dislike about Indeemo?**

Occasionally participants had tech troubles getting on, but I'm not sure if this was down to the app itself.

**What problems is Indeemo solving and how is that benefiting you?**

enabling us to conduct proper ethnographic research: we're able to see in-the-moment reactions and feelings, as they happen. And the pictures and videos just bring this to life.

  ### 46. Great usable experience, lots of rich consumer insight

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ella J. | Senior Consultant, Enterprise (> 1000 emp.)

**Reviewed Date:** August 03, 2023

**What do you like best about Indeemo?**

Very easy to use, great to download and trim videos and translate languages.

**What do you dislike about Indeemo?**

Have to download videos and transcripts separately. Not all the languages that we need.

**What problems is Indeemo solving and how is that benefiting you?**

Ability to conduct consumer research asynchronously with screen recording

  ### 47. Great research tool with an even better support staff

**Rating:** 4.0/5.0 stars

**Reviewed by:** Meaghan E. | Senior Associate of Market Research, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 24, 2022

**What do you like best about Indeemo?**

The best thing about Indeemo was the customer support. The team was very responsive and communicative. 
Within the tool itself, Indeemo was user-friendly on both the researcher and the participant sides. The project setup was straightforward and it was so helpful to have the support team load the project into the platform and provide feedback along the way.
The video editing function is cool and my team especially loved the transcript.

**What do you dislike about Indeemo?**

For our specific client project, it would have been very helpful to have a screener function built into the platform, but this is obviously project dependent.
I wish there was a rating system to keep our participants organized, making the best videos/responses easier to find. Lastly, a function to export all video content at once would be great for back-end editing.

**What problems is Indeemo solving and how is that benefiting you?**

With Indeemo, we can get closer to consumers than I ever imagined. For projects tracking customer satisfaction, this tool is amazing. Without pressure from an interviewer, consumers can provide unfiltered feedback in the comfort of their own homes. With Indeemo, my team was able to better understand the needs of clients using a sublimation printer and were able to show off the products they made. We would not have this transparency with a focus group.

  ### 48. An easy to use mobile ethno platform with great support and explanations on how to use.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 30, 2023

**What do you like best about Indeemo?**

Indeemo is very intuitive in usage and makes it easy revise and analyse content.

**What do you dislike about Indeemo?**

Nothing really. Everything went great and we will definitely use it again.

**What problems is Indeemo solving and how is that benefiting you?**

Indeemo heleped us in being closer to a potential customer. Our client was able to get a direkt link to their customers and was able to find out where their product needs improvement and how customers would use their product.

  ### 49. Great tool and outstanding support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Joe A. | UX Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 30, 2022

**What do you like best about Indeemo?**

Indeemo has tons of useful features to help you with the collection and analysis of your data. Everything you need is there, and lots of it is constantly improving.

**What do you dislike about Indeemo?**

There's very little to dislike about Indeemo. As a tool it does what is asked of it and the support staff go out of their way to make sure your project runs smoothly.

**What problems is Indeemo solving and how is that benefiting you?**

Indeemo allows us to offer diary study services to our clients. Not only are we able to run diary studies through Indeemo and analyse them to produce reports, Indeemo also allows us to directly share the results with our clients as observers. The fact our clients can access the posts, videos, and photos from the study in a professional and presentable environment with minimal effort from our side really improves the value of the projects for our clients.

  ### 50. Fabulous tool for qualitative research

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 19, 2022

**What do you like best about Indeemo?**

Indeemo is a highly intuitive and user-friendly platform. Respondents can easily download the app and navigate the various missions. On the back end, the data can be viewed in myriad ways, enabling you to analyze it more quickly and derive real insights. While other platforms isolate each individual respondent, Indeemo let's you look across respondents allowing you to spot patterns more easily.

**What do you dislike about Indeemo?**

There are some limitations to mission design. For example, you can only have one video in a mission or one photo upload, not both. While this feature is meant to limit user fatigue, it does require you to be more disciplined  and thoughtful about how you design the tasks.

**What problems is Indeemo solving and how is that benefiting you?**

We often believe that we understand how consumers think and feel, but until you actually ask and hear the answer directly from them, you don't truly know! Indeemo allows us to uncover how consumers really think and feel, which helps us better understand their motivations behind purchasing certain categories and brands. It makes us smarter investors and business leaders.


## Indeemo Discussions
  - [What is indeemo used for?](https://www.g2.com/discussions/what-is-indeemo-used-for)

- [View Indeemo pricing details and edition comparison](https://www.g2.com/products/indeemo/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-03+21%3A10%3A52+-0500&secure%5Bsession_id%5D=148a9353-c005-4ebc-8957-4cd401163ffd&secure%5Btoken%5D=717deb4179e7adcaca829398a448421b457d107470ef9ec011ed5d45e56f571b&format=llm_user)
## Indeemo Integrations
  - [JMP](https://www.g2.com/products/jmp/reviews)
  - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews)

## Indeemo Features
**User Response Methods**
- Survey
- Video Snippets
- Video Interview
- Photo Submission
- Text/Notes

**Feedback Source**
- Invitation
- Survey Link
- App
- Widget
- Recruitment Pool

**Platform Basics**
- Templates
- Exporting
- Multi-user Access and Collaboration
- Multiple Personas
- Data Analytics 

**Participant Selection**
- In-App
- In-Store
- On-Site
- Recruitment Pool

**Feedback Management**
- Media Library
- Sorting
- Sharing
- Privacy

**Agentic AI - Customer Journey Mapping**
- Autonomous Task Execution

**Insights**
- Analytics
- Collaboration
- Sorting

**Insights**
- Human Transcription
- Computer Transcription
- Analytics

**Generative AI**
- AI Text Summarization

**Agentic AI - Demo Automation**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- AI Demo Agent or Avatar 

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