--- title: Gupshup Reviews meta_title: 'Gupshup Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 67 reviews by the users' company size, role or industry to find out how Gupshup works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 67 scale: '5' date_modified: '2026-10-17' parent_category: name: Conversational Intelligence url: https://www.g2.com/categories/conversational-intelligence ---

Gupshup Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

9 months

User Insights

Average based on 67 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Gupshup Reviews (67)

Reviews

Gupshup Reviews (67)

4.4
67 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise Gupshup for its user-friendly platform and robust features that facilitate seamless communication across multiple channels like WhatsApp and SMS. The intuitive interface and effective customer support enhance the overall experience, making it suitable for both marketing and transactional messaging. However, some users note that the dashboard could be improved for better usability.

Pros & Cons

Generated from real user reviews
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Dhiraj R.
DR
Dhiraj R.
Assistant Head - Digital Marketing
Mid-Market (51-1000 emp.)
"Stable WhatsApp API + HubSpot Integration for Scalable Marketing Automation"
4.5/5
What do you like best about Gupshup?

The WhatsApp API integration is quite stable and works well with HubSpot for sending marketing communication at scale. Once the setup is done, it becomes easy to automate campaigns, trigger messages, and manage templates. Delivery rates are reliable, and it handles large volumes without much issue. Review collected by and hosted on G2.com.

What do you dislike about Gupshup?

The platform can feel a bit technical and not very intuitive, especially for marketing teams who are used to simpler UI tools. Dependency on API setup for most actions makes it less flexible. Pricing transparency can also be a concern, especially with markups on WhatsApp charges. Review collected by and hosted on G2.com.

LS
Luciana S.
IT Manager
Health, Wellness and Fitness
Mid-Market (51-1000 emp.)
"Simple Multi-Channel Chatbots with Strong Delivery, Analytics, and Personalization"
4.5/5
What do you like best about Gupshup?

Gupshup has simplified the process of deploying and guiding conversational messaging and this happens in multiple channels

The software works well with other communication platforms including SMS, WhatsApp, Instagram, among others

The interface for Gupshup is very simple, and this helps in creating reliable chatbots

The app has brilliant message delivery capabilities and it needs no extra extra communication infrastructure

Gupshup provides us with scalable customer engagement support and this happens without extra support team

The program includes both human and AI support to handle customer conversations for clarity and dependability

Gupshup gives us outstanding analytics, more so on chatbot performance and marketing campaigns

The interactions that we get with clients are personalized and they focus on their insights and preferences Review collected by and hosted on G2.com.

What do you dislike about Gupshup?

Configuration for Gubshup is completely difficult and it calls for advanced involvement with professionals

The price for the program are high and this increases as messages increase

The process of debugging chatbots is challenging and needs extra attention Review collected by and hosted on G2.com.

VIVEK S.
VS
VIVEK S.
Deputy Manager Marketing
Enterprise (> 1000 emp.)
"Best Platform for WhatsApp Marketing"
5/5
What do you like best about Gupshup?

very good software for marketing communications and console is very good in terms of UI Review collected by and hosted on G2.com.

What do you dislike about Gupshup?

It take a lot of time in support and not upgrading backend Review collected by and hosted on G2.com.

Verified User in Human Resources
UH
Verified User in Human Resources
Mid-Market (51-1000 emp.)
"Best domestic WA service provider"
5/5
What do you like best about Gupshup?

I have used 2-3 wa service providers, including gupshup. but the gupshup UI felt different.. as a indian user its very easy and convenient to use domestic service providers and gupshup is one of the great option of it. their customer support is always on time. if any things breaks directly from meta's end then gupshup team proactively looking with them and helping us on real time. Review collected by and hosted on G2.com.

What do you dislike about Gupshup?

I mostly use this platform for whatsapp template approval, sometime when I create the new template and refresh the page then the new created templates take a time to reflect on list section. Review collected by and hosted on G2.com.

Giuseppe P.
GP
Giuseppe P.
IT DevOps
Leisure, Travel & Tourism
Small-Business (50 or fewer emp.)
"Complete Functionality and Intuitive Integration for Bot Management"
4/5
What do you like best about Gupshup?

Gupshup offers an excellent variety of features for creating and managing bots, with strong integration on WhatsApp and other channels. The interface is intuitive and the learning curve is relatively quick. The documentation is clear and customer support responds in reasonable time. Review collected by and hosted on G2.com.

What do you dislike about Gupshup?

Some advanced features still require a bit of technical work to be configured optimally. Additionally, the administration interface could be made more modern and faster, especially when managing complex projects. Review collected by and hosted on G2.com.

Sushil Kumar P.
SP
Sushil Kumar P.
Manager of Customer Experience
Mid-Market (51-1000 emp.)
"Seamless CRM Integration with a Fast, Easy-to-Use UI"
4.5/5
What do you like best about Gupshup?

Seamless integration to our CRM tool. Easy UI and connection speed is also good Review collected by and hosted on G2.com.

What do you dislike about Gupshup?

Slow in support when there is any issue. Review collected by and hosted on G2.com.

Vipin G.
VG
Vipin G.
Senior associate - Growth and Retention marketing
Enterprise (> 1000 emp.)
"Dependable, feature-rich, and intuitive platform for scalable WhatsApp campaigns."
4.5/5
What do you like best about Gupshup?

Gupshup has revolutionized the way we communicate via WhatsApp. It is easy to use and has many features that make it suitable for both transactional and promotional messaging. The smooth API integration has made it simple to sync data with our internal systems, saving us a great deal of manual labor.

Gupshup's ability to manage high volume messaging is one feature that truly sticks out; even during flash sales or other traffic spikes, it operates flawlessly. Additionally, it is not restricted to WhatsApp; it functions seamlessly with chatbots, RCS, and SMS, making it a strong all-in-one platform for connecting with clients wherever they may be.

The group is also a pleasure to collaborate with; they consistently share fresh concepts, industry best practices, and strategies for campaign optimization. Review collected by and hosted on G2.com.

What do you dislike about Gupshup?

Gupshup has the drawback of being difficult for beginners to use. It may take some time to become accustomed to all the settings because of its somewhat steep learning curve despite its feature-rich interface. To help new users get the most out of the platform, the documentation could also be more thorough. Review collected by and hosted on G2.com.

Himanshu S.
HS
Himanshu S.
Assistant Manager
Enterprise (> 1000 emp.)
"Reliable Multi-Channel Messaging Platform for Scalable Customer Engagement"
5/5
What do you like best about Gupshup?

Gupshup offers a robust and user-friendly platform that helps streamline customer communication across channels like WhatsApp, SMS, and RCS. Its tools for building automated and personalized messaging flows are intuitive and effective. The platform makes integrating/implementations of new channels and features easy, allowing us to quickly adopt the latest communication options. The platform is reliable, scalable, and well-suited for running large-volume campaigns without performance issues.

Additionally, Naveen Verma from Gupshup regularly introduces us with relevant marketing innovations that help us optimize engagement. Review collected by and hosted on G2.com.

What do you dislike about Gupshup?

Gupshup is a great platform with many strengths, and there’s always room to grow. One area that could be enhanced is the support experience—making it more responsive and proactive would add even more value. Also, exploring deeper integration of AI could unlock new possibilities for smarter automation and improved insights, helping users get even more from the platform. Review collected by and hosted on G2.com.

Santhosh Kumar Reddy T.
ST
Santhosh Kumar Reddy T.
Retention
Mid-Market (51-1000 emp.)
"Feature-Rich Platform, But UI/UX Needs Improvement"
4/5
What do you like best about Gupshup?

Gupshup has wide variety of features covering different use cases which will help in address 1 CBP, different templates, Chatbots, SMS, RCS, Email etc Review collected by and hosted on G2.com.

What do you dislike about Gupshup?

UI/UX could be a lot better and ease of dashboard usage Review collected by and hosted on G2.com.

Amit  S.
AS
Amit S.
Product Manager
Enterprise (> 1000 emp.)
"Best communication platform for businesses."
5/5
What do you like best about Gupshup?

It has all type of communication service including SMS, Whatsapp etc. Able to send all type of sms like Transactional or promotional. Review collected by and hosted on G2.com.

What do you dislike about Gupshup?

Nothing to dislike about the Gupshup platform. Review collected by and hosted on G2.com.

Questions about Gupshup? Ask real users or explore answers from the community

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Aayush J.
AJ
Aayush Jain
•
Last activity 3 months ago

Anyone else struggling with Gupshup’s slow support and outdated UI?

GU
Guest User
•
Last activity over 1 year ago

Is Gupshup good?

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

9 months

Average Discount

15%

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