Link copied to clipboard # Freshchat vs Gupshup Comparison - What are their main differences? Share [ Export ](/compare/freshworks-freshchat/gupshup/export.csv) FreshChatGupshup[+ Add Product](#) Pricing **Freshchat** Free Trial **$0.00** · Free **Gupshup** No pricing available **Pricing Insights** from reviews Time to Implement **Freshchat** 1 month Based on 16 responses **Gupshup** 1 month Based on 6 responses Return on Investment **Freshchat** 12 months Based on 17 responses **Gupshup** 9 months3 months sooner Based on 9 responses Perceived Cost **Freshchat** $$$$$ **Gupshup** $$$$$ Average Discount **Freshchat** 13% **Gupshup** 15%2% more ![Freshchat](https://images.g2crowd.com/uploads/product/hd_favicon/11816ec7e2663eb06b74cbab32900fda/freshworks-freshchat.svg "Freshchat") ![Gupshup](https://images.g2crowd.com/uploads/product/hd_favicon/9eed5b28a871b357ed42dbe65468234f/gupshup.svg "Gupshup") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Freshchat** [ Ease of Use (14) ](https://www.g2.com/products/freshworks-freshchat/reviews?filters%5Bsentiment_snippet%5D=1715924&qs=pros-and-cons#reviews)[ Helpful (10) ](https://www.g2.com/products/freshworks-freshchat/reviews?filters%5Bsentiment_snippet%5D=1714749&qs=pros-and-cons#reviews)[ AI Limitations (5) ](https://www.g2.com/products/freshworks-freshchat/reviews?filters%5Bsentiment_snippet%5D=1713877&qs=pros-and-cons#reviews)[ Chatbot Issues (5) ](https://www.g2.com/products/freshworks-freshchat/reviews?filters%5Bsentiment_snippet%5D=1714815&qs=pros-and-cons#reviews) **Gupshup** [ Ease of Use (26) ](https://www.g2.com/products/gupshup/reviews?filters%5Bsentiment_snippet%5D=1132588&qs=pros-and-cons#reviews)[ Customer Support (23) ](https://www.g2.com/products/gupshup/reviews?filters%5Bsentiment_snippet%5D=1133133&qs=pros-and-cons#reviews)[ Dashboard Issues (5) ](https://www.g2.com/products/gupshup/reviews?filters%5Bsentiment_snippet%5D=1132373&qs=pros-and-cons#reviews)[ Poor Customer Support (4) ](https://www.g2.com/products/gupshup/reviews?filters%5Bsentiment_snippet%5D=1130856&qs=pros-and-cons#reviews) Integrations **Freshchat** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_774f843b8c9975a35da30714da736cfe/messagebird-bird.png "Product Avatar Image") Bird ](https://www.g2.com/products/messagebird-bird/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a9f46b15d804a2abbb8138a7bf78b88/calendly%282%29.png "Product Avatar Image") Calendly Sales ](https://www.g2.com/products/calendly/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e451e891e2c66c50b6b216028e20d4b5/freshcaller.png "Product Avatar Image") Freshcaller ](https://www.g2.com/products/freshcaller/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eac408c131f013530178efd9a9ca600/freshdesk.png "Product Avatar Image") Freshdesk ](https://www.g2.com/products/freshdesk/reviews)[ View all ](https://www.g2.com/products/freshworks-freshchat/integrations) **Gupshup** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6b767338df58a3b0ccd60e0f9434b5b7/clevertap.png "Product Avatar Image") CleverTap ](https://www.g2.com/products/clevertap/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_da59683d960369b2c21858be7ecf7d03/kapture-cx.png "Product Avatar Image") Kapture CX ](https://www.g2.com/products/kapture-cx/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0864c27fe20b07ec3ed3d780e010ea02/laravel.jpg "Product Avatar Image") Laravel ](https://www.g2.com/products/laravel/reviews)[ View all ](https://www.g2.com/products/gupshup/integrations) Screenshots **Freshchat** ![Freshchat screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/70110/Bot-builder.png) **Gupshup** ![Gupshup screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1368553/Screenshot-2024-04-03-at-12.38.57-PM.png) **Ratings** from reviews Meets Requirements **Freshchat** 8.6 8.6407 **Gupshup** 8.9 8.959 Ease of Use **Freshchat** 9.1 9.1410 **Gupshup** 8.8 8.860 Ease of Setup **Freshchat** 8.7 8.7264 **Gupshup** 8.8 8.842 Ease of Admin **Freshchat** 8.9 8.9248 **Gupshup** 8.1 8.122 Quality of Support **Freshchat** 8.7 8.7401 **Gupshup** 8.4 8.459 Has the product been a good partner in doing business? **Freshchat** 8.8 8.8244 **Gupshup** 8.7 8.722 Product Direction (% positive) **Freshchat** 9.0 9.0409 **Gupshup** 8.8 8.857 **Features** ratings from reviews Conversational Support 8.6 165 8.3 15 Conversational Marketing 8.9 52 7.7 25 Bot Platforms Not enough data 7.9 15 Customer Self-Service 8.7 114 Not enough data Live Chat 8.5 341 Not enough data Social Customer Service 9.2 58 Not enough data Chatbots 8.7 118 Not enough data WhatsApp Marketing Not enough data 9.3 17 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 57.8% Mid-Market(51-1000 emp.) 35.6% Enterprise(\> 1000 emp.) 6.6% Small-Business(50 or fewer emp.) 57.8% Mid-Market(51-1000 emp.) 35.6% Enterprise(\> 1000 emp.) 6.6% Small-Business(50 or fewer emp.) 24.2% Mid-Market(51-1000 emp.) 45.5% Enterprise(\> 1000 emp.) 30.3% Small-Business(50 or fewer emp.) 24.2% Mid-Market(51-1000 emp.) 45.5% Enterprise(\> 1000 emp.) 30.3% **Reviewers' Industry** [![Freshchat](https://images.g2crowd.com/uploads/product/hd_favicon/11816ec7e2663eb06b74cbab32900fda/freshworks-freshchat.svg "Freshchat")](https://www.g2.com/products/freshworks-freshchat/reviews) Freshchat Information Technology and Services 10.7% Computer Software 9.8% Consumer Services 7.9% Financial Services 5.6% Retail 5.3% Other 60.7% [![Gupshup](https://images.g2crowd.com/uploads/product/hd_favicon/9eed5b28a871b357ed42dbe65468234f/gupshup.svg "Gupshup")](https://www.g2.com/products/gupshup/reviews) Gupshup Financial Services 7.6% Automotive 7.6% Computer Software 7.6% Marketing and Advertising 6.1% Insurance 6.1% Other 65.2% FAQs ## FreshChat vs Gupshup FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Gupshup vs FreshChat? Gupshup and FreshChat are both rated 4.4/5, but Gupshup is most popular with mid-market companies and is noted for its scalable multichannel automation, while FreshChat is favored by small businesses for its intuitive interface and live chat management. | | [Gupshup](https://www.g2.com/products/gupshup/reviews) | [FreshChat](https://www.g2.com/products/freshworks-freshchat/reviews) | | --- | --- | --- | | G2 Rating (reviews) | 4.4/5 (67 reviews) | 4.4/5 (500 reviews) | | Largest Segment | Mid-Market | Small-Business | | Ease of Setup score | 8.8 | 8.7 | | Quality of Support score | 8.4 | 8.7 | | Top Reviewer-Cited Strength | Ease of Use (26 all-time mentions) | Ease of Use (14 all-time mentions) | ### How do the pricing models of Gupshup and FreshChat compare? Gupshup and FreshChat are rated at parity for value, with both products receiving positive but mixed feedback on pricing and cost satisfaction. - **Gupshup:** In recent reviews, several users note that Gupshup's pricing increases with message volume and can be perceived as high, but others highlight its cost-saving potential for high-volume messaging and automation. - **FreshChat:** Reviewers mention that FreshChat's pricing scales quickly as agent seats grow, which can be a concern for expanding teams, but many appreciate its inclusion in omnichannel packages and overall value for live chat and automation features. ### What are the best alternatives to Gupshup and FreshChat? The top 3 alternatives to Gupshup and FreshChat are Fin, Wati, and Zendesk for Customer Service. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Gupshup](https://www.g2.com/products/gupshup/reviews) | 4.4/5 (67 reviews) | Mid-Market | Pricing increases with message volume; cost-saving for high-volume automation | Ease of Use (26 all-time mentions) | | [FreshChat](https://www.g2.com/products/freshworks-freshchat/reviews) | 4.4/5 (500 reviews) | Small-Business | Pricing scales with agent seats; valued in omnichannel packages | Ease of Use (14 all-time mentions) | | [Fin](https://www.g2.com/products/fin/reviews) | 4.5/5 (3,901 reviews) | Small-Business | — | — | | [Wati](https://www.g2.com/products/wati/reviews) | 4.6/5 (500 reviews) | Small-Business | — | — | | [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) | 4.3/5 (7,035 reviews) | Mid-Market | — | — | ### Which Bot Platforms features should I prioritize when comparing Gupshup and FreshChat? Buyers comparing Gupshup and FreshChat should prioritize Automation, Integrations, Ease of Use, Quality of Support, and Multichannel Capabilities. - **Automation:** Gupshup (6 all-time mentions), FreshChat (6 all-time mentions); both products are frequently praised for automation features. - **Integrations:** Gupshup (10 all-time mentions), FreshChat (6 all-time mentions); Gupshup is noted for CRM and API integrations, while FreshChat is highlighted for integration with Freshdesk and other Freshworks tools. - **Ease of Use:** Gupshup (26 all-time mentions), FreshChat (14 all-time mentions); both products are recognized for user-friendly interfaces, with Gupshup leading in mention count. - **Quality of Support:** Gupshup (23 all-time mentions), FreshChat (4 all-time mentions); Gupshup receives more frequent support praise, but FreshChat scores higher on Quality of Support (8.7 vs 8.4). - **Multichannel Capabilities:** Gupshup is frequently cited for supporting WhatsApp, SMS, and RCS, while FreshChat is praised for unified inbox and omnichannel chat management. ### What are the pros and cons of Gupshup vs FreshChat? Gupshup's headline strength is its robust multichannel automation, while FreshChat stands out for its intuitive interface and live chat management. - **Gupshup strengths:** Ease of Use (26 all-time mentions), Customer Support (23), Easy Integrations (11), Automation (6), API Integration (9), Multichannel messaging (WhatsApp, SMS, RCS). - **Gupshup trade-offs:** Pricing increases with message volume, configuration and debugging can be complex, dashboard and UI/UX could be improved, some advanced features require technical setup. - **FreshChat strengths:** Ease of Use (14 all-time mentions), Automation (6), Integrations (6), Live chat management, Unified inbox, Easy implementation, Intuitive UI. - **FreshChat trade-offs:** Pricing scales quickly with agent seats, AI and chatbot features have limitations (5 all-time mentions), reporting and analytics are basic, some reviewers note learning curve and occasional outages. ### Is Gupshup or FreshChat better for small businesses? FreshChat is the better fit for small businesses, as it is most popular in the small-business segment and receives strong positive sentiment from small-business reviewers. - **Gupshup:** Most popular with mid-market companies; reviewers highlight its scalability and automation for larger or growing teams. - **FreshChat:** Most popular with small businesses; reviewers consistently praise its intuitive setup, ease of use, and value for smaller teams. ### Which Bot Platforms platform has better integrations? FreshChat is favored for integrations, especially with Freshdesk and other Freshworks tools. - **Gupshup:** Reviewers mention integration with CleverTap and highlight CRM and API integrations, but with fewer all-time mentions. - **FreshChat:** Integration with Freshdesk is cited in 70 reviews, and reviewers frequently note easy integration with other Freshworks products and social channels. ### How do Gupshup and FreshChat compare on customer support? FreshChat scores higher on Quality of Support (8.7 vs 8.4), but both products receive positive support feedback from reviewers. - **Gupshup:** Reviewers frequently praise responsive and helpful support, with 23 all-time mentions for Customer Support and several citing dedicated account managers and fast service. - **FreshChat:** Reviewers highlight excellent customer support, proactive assistance, and helpful onboarding, with 4 all-time mentions and a higher Quality of Support score. ### Which is easier to implement, Gupshup or FreshChat? Gupshup and FreshChat are at parity on Ease of Setup, with scores of 8.8 and 8.7 respectively. - **Gupshup:** Reviewers describe setup as straightforward for technical users, but note a learning curve for advanced configuration and API setup. - **FreshChat:** Reviewers consistently mention easy and intuitive setup, with many able to implement without developer assistance and positive onboarding experiences. ### Which product has better Automation? Gupshup and FreshChat are rated equally for Automation, with both products receiving 6 all-time mentions for automation features. - **Gupshup:** Automation is cited in 6 reviews, with reviewers highlighting automated messaging, campaign triggers, and workflow automation across channels. - **FreshChat:** Automation is cited in 6 reviews, with reviewers praising AI-powered chatbots, auto-assignment, and automation for handling repetitive queries. Alternatives **Freshchat Alternatives** ![Fin](https://images.g2crowd.com/uploads/product/hd_favicon/5d5fd30de40ef30f077664aa44f9775a/fin.svg "Fin") [ Fin ](/products/fin/reviews) ![Tidio](https://images.g2crowd.com/uploads/product/hd_favicon/5a3c39079f10e3e53bd18da51a13870e/tidio.svg "Tidio") [ Tidio ](/products/tidio/reviews) ![Zendesk for Customer Service](https://images.g2crowd.com/uploads/product/hd_favicon/7b95b13ec74f28d1bdceba616c8f8e97/zendesk-for-customer-service.svg "Zendesk for Customer Service") [ Zendesk for Customer Service ](/products/zendesk-for-customer-service/reviews) ![Drift](https://images.g2crowd.com/uploads/product/hd_favicon/0dde34d086fccc39e604a4d17950cdb2/drift.svg "Drift") [ Drift ](/products/drift/reviews) **Gupshup Alternatives** ![Wati](https://images.g2crowd.com/uploads/product/hd_favicon/1e61e7f92ca8c086d788d836910a4dff/wati.svg "Wati") [ Wati ](/products/wati/reviews) ![Twilio](https://images.g2crowd.com/uploads/product/hd_favicon/1487565692/twilio.svg "Twilio") [ Twilio ](/products/twilio/reviews) ![Plivo](https://images.g2crowd.com/uploads/product/hd_favicon/0219be4caa38f6525d39454d85265b89/plivo.svg "Plivo") [ Plivo ](/products/plivo/reviews) ![Fin](https://images.g2crowd.com/uploads/product/hd_favicon/5d5fd30de40ef30f077664aa44f9775a/fin.svg "Fin") [ Fin ](/products/fin/reviews) ## Freshchat vs Gupshup When assessing the two solutions, reviewers found Freshchat easier to use and do business with overall. However, reviewers preferred the ease of set up with Gupshup, along with administration. - Reviewers felt that Gupshup meets the needs of their business better than Freshchat. - When comparing quality of ongoing product support, reviewers felt that Freshchat is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Freshchat over Gupshup.