Link copied to clipboard # Gupshup vs Infobip Comparison - What are their main differences? Share [ Export ](/compare/gupshup/infobip/export.csv) GupshupInfobip[+ Add Product](#) Pricing **Gupshup** No pricing available **Infobip** Free Trial No pricing available **Pricing Insights** from reviews Time to Implement **Gupshup** 1 monthFaster Based on 6 responses **Infobip** 3 months Based on 10 responses Return on Investment **Gupshup** 9 months7 months sooner Based on 9 responses **Infobip** 16 months Based on 6 responses Perceived Cost **Gupshup** $$$$$ **Infobip** $$$$$ Average Discount **Gupshup** 15% **Infobip** Not enough reviews yet ![Gupshup](https://images.g2crowd.com/uploads/product/hd_favicon/9eed5b28a871b357ed42dbe65468234f/gupshup.svg "Gupshup") ![Infobip](https://images.g2crowd.com/uploads/product/hd_favicon/d0897b715156f54e22c51b8efb5b0e9d/infobip.svg "Infobip") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Gupshup** [ Ease of Use (26) ](https://www.g2.com/products/gupshup/reviews?filters%5Bsentiment_snippet%5D=1132588&qs=pros-and-cons#reviews)[ Customer Support (23) ](https://www.g2.com/products/gupshup/reviews?filters%5Bsentiment_snippet%5D=1133133&qs=pros-and-cons#reviews)[ Dashboard Issues (5) ](https://www.g2.com/products/gupshup/reviews?filters%5Bsentiment_snippet%5D=1132373&qs=pros-and-cons#reviews)[ Poor Customer Support (4) ](https://www.g2.com/products/gupshup/reviews?filters%5Bsentiment_snippet%5D=1130856&qs=pros-and-cons#reviews) **Infobip** [ Ease of Use (3) ](https://www.g2.com/products/infobip/reviews?filters%5Bsentiment_snippet%5D=2290846&qs=pros-and-cons#reviews)[ Easy Integrations (3) ](https://www.g2.com/products/infobip/reviews?filters%5Bsentiment_snippet%5D=2290827&qs=pros-and-cons#reviews)[ Poor Customer Support (3) ](https://www.g2.com/products/infobip/reviews?filters%5Bsentiment_snippet%5D=2290856&qs=pros-and-cons#reviews)[ Delays (2) ](https://www.g2.com/products/infobip/reviews?filters%5Bsentiment_snippet%5D=2290830&qs=pros-and-cons#reviews) Integrations **Gupshup** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6b767338df58a3b0ccd60e0f9434b5b7/clevertap.png "Product Avatar Image") CleverTap ](https://www.g2.com/products/clevertap/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_da59683d960369b2c21858be7ecf7d03/kapture-cx.png "Product Avatar Image") Kapture CX ](https://www.g2.com/products/kapture-cx/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0864c27fe20b07ec3ed3d780e010ea02/laravel.jpg "Product Avatar Image") Laravel ](https://www.g2.com/products/laravel/reviews)[ View all ](https://www.g2.com/products/gupshup/integrations) **Infobip** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a7a56e684dc598f6db412d26903dc66a/chargebee.png "Product Avatar Image") Chargebee ](https://www.g2.com/products/chargebee/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook-for-business/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_84fd5bd582809f20ff5682d2746ffa82/shopify.png "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5d324ae1e64a60ccea806195d4710f20/vocalcom.png "Product Avatar Image") Vocalcom ](https://www.g2.com/products/vocalcom/reviews)[ View all ](https://www.g2.com/products/infobip/integrations) Screenshots **Gupshup** ![Gupshup screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1368553/Screenshot-2024-04-03-at-12.38.57-PM.png) **Infobip** ![Infobip screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1762509/Snimka-zaslona-2026-05-07-105556.png) **Ratings** from reviews Meets Requirements **Gupshup** 8.9 8.959 **Infobip** 8.9 8.941 Ease of Use **Gupshup** 8.8 8.860 **Infobip** 8.8 8.842 Ease of Setup **Gupshup** 8.8 8.842 **Infobip** 8.4 8.426 Ease of Admin **Gupshup** 8.1 8.122 **Infobip** 8.7 8.725 Quality of Support **Gupshup** 8.4 8.459 **Infobip** 8.1 8.145 Has the product been a good partner in doing business? **Gupshup** 8.7 8.722 **Infobip** 8.3 8.326 Product Direction (% positive) **Gupshup** 8.8 8.857 **Infobip** 8.3 8.342 **Features** ratings from reviews Communication Platform as a Service (CPaaS) Not enough data 9.0 38 Bot Platforms 7.9 15 Not enough data Conversational Support 8.3 15 Not enough data Conversational Marketing 7.7 25 Not enough data WhatsApp Marketing 9.3 17 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 24.2% Mid-Market(51-1000 emp.) 45.5% Enterprise(\> 1000 emp.) 30.3% Small-Business(50 or fewer emp.) 24.2% Mid-Market(51-1000 emp.) 45.5% Enterprise(\> 1000 emp.) 30.3% Small-Business(50 or fewer emp.) 37.9% Mid-Market(51-1000 emp.) 41.4% Enterprise(\> 1000 emp.) 20.7% Small-Business(50 or fewer emp.) 37.9% Mid-Market(51-1000 emp.) 41.4% Enterprise(\> 1000 emp.) 20.7% **Reviewers' Industry** [![Gupshup](https://images.g2crowd.com/uploads/product/hd_favicon/9eed5b28a871b357ed42dbe65468234f/gupshup.svg "Gupshup")](https://www.g2.com/products/gupshup/reviews) Gupshup Financial Services 7.6% Automotive 7.6% Computer Software 7.6% Marketing and Advertising 6.1% Insurance 6.1% Other 65.2% [![Infobip](https://images.g2crowd.com/uploads/product/hd_favicon/d0897b715156f54e22c51b8efb5b0e9d/infobip.svg "Infobip")](https://www.g2.com/products/infobip/reviews) Infobip Financial Services 14.0% Information Technology and Services 14.0% Banking 10.5% Automotive 7.0% Retail 5.3% Other 49.1% FAQs ## Gupshup vs Infobip FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Infobip vs Gupshup? Gupshup stands out for its higher reviewer-cited ease of use and customer support, while Infobip is noted for its integrations and omnichannel capabilities. | [Infobip](https://www.g2.com/products/infobip/reviews) | [Gupshup](https://www.g2.com/products/gupshup/reviews) | | --- | --- | | 4.3/5 (58 reviews) | 4.4/5 (67 reviews) | | Mid-Market | Mid-Market | | 8.7 | 8.8 | | 8.3 | 8.4 | | Integrations (3 all-time mentions) | Ease of Use (26 all-time mentions) | ### How do the pricing models of Infobip and Gupshup compare? Gupshup is rated higher for price satisfaction, indicating reviewers consider it the stronger value. - **Infobip:** In recent reviews, several mention that Infobip's pricing is a bit high, with some noting that costs can add up quickly for additional features. - **Gupshup:** Reviewers describe Gupshup's pricing as convenient and cost-saving, especially for bulk messaging and startups, though some note that prices increase with message volume. ### What are the best alternatives to Infobip and Gupshup? The top three alternatives to Infobip and Gupshup are Wati, Plivo, and Twilio. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Infobip](https://www.g2.com/products/infobip/reviews) | 4.3/5 (58 reviews) | Mid-Market | Pricing is a bit high, costs add up quickly | Integrations (3 all-time mentions) | | [Gupshup](https://www.g2.com/products/gupshup/reviews) | 4.4/5 (67 reviews) | Mid-Market | Convenient and cost-saving for bulk messaging | Ease of Use (26 all-time mentions) | | [Wati](https://www.g2.com/products/wati/reviews) | 4.6/5 (500 reviews) | Small-Business | — | — | | [Plivo](https://www.g2.com/products/plivo/reviews) | 4.5/5 (747 reviews) | Small-Business | — | — | | [Twilio](https://www.g2.com/products/twilio/reviews) | 4.1/5 (530 reviews) | Small-Business | — | — | ### Which Communication Platform as a Service (CPaaS) features should I prioritize when comparing Infobip and Gupshup? Buyers comparing Infobip and Gupshup should prioritize ease of use, integrations, customer support, omnichannel capabilities, and personalization. - **Ease of Use:** Gupshup has 26 all-time mentions for ease of use, while Infobip has 3. - **Integrations:** Infobip has 3 all-time mentions for integrations; Gupshup has 10. - **Customer Support:** Gupshup has 23 all-time mentions for customer support; Infobip has 3. - **Omnichannel Capabilities:** Infobip is frequently cited for omnichannel and segmentation features in recent reviews. - **Personalization:** Both products are cited for enabling personalized communications, with Gupshup reviewers highlighting this in recent feedback. ### What are the pros and cons of Infobip vs Gupshup? Gupshup's headline strength is ease of use, while Infobip's is integrations and omnichannel capabilities. - **Infobip strengths:** Integrations (3 all-time mentions), omnichannel capabilities, easy setup, and detailed analytics. - **Infobip trade-offs:** Support delays and slow response (3 all-time mentions for poor customer support), higher pricing, and occasional reporting clarity issues. - **Gupshup strengths:** Ease of use (26 all-time mentions), customer support (23 all-time mentions), helpful staff, easy integrations (11 all-time mentions), and robust features for automation and communication. - **Gupshup trade-offs:** Dashboard issues (5 all-time mentions), higher pricing as message volume increases, and a steeper learning curve for advanced features. ### Is Infobip or Gupshup better for small businesses? Wati, Plivo, and Twilio are the top alternatives for small businesses, but between Infobip and Gupshup, both primarily serve the mid-market segment. - **Infobip:** Largest reviewer segment is Mid-Market; recent reviews note ease of integration and omnichannel features, but some small-business reviewers mention higher costs. - **Gupshup:** Largest reviewer segment is Mid-Market; reviewers highlight ease of use and cost-saving for bulk messaging, with positive sentiment from startups and small businesses. ### Which Communication Platform as a Service (CPaaS) platform has better integrations? Gupshup is favored for integrations, with more reviewer-cited integration mentions and broader third-party tool references. - **Infobip:** Integrations are cited in 3 all-time mentions, with reviewers noting easy integration with CRMs and core banking platforms. - **Gupshup:** Integrations are cited in 10 all-time mentions, including references to CleverTap and HubSpot, and reviewers highlight API integration and ease of connecting with CRM and ERP platforms. ### How do Infobip and Gupshup compare on customer support? Gupshup and Infobip are rated nearly identically on Quality of Support, with Gupshup at 8.4 and Infobip at 8.3, indicating parity. - **Infobip:** Reviewers mention support delays and slow response times, but also note proactive and helpful account managers in some cases. - **Gupshup:** Reviewers frequently cite helpful and responsive support, with 23 all-time mentions for customer support, though some note dashboard issues and occasional delays. ### Which is easier to implement, Infobip or Gupshup? Infobip and Gupshup score within a tenth of a point on Ease of Setup (8.7 vs 8.8), indicating near parity in implementation experience. - **Infobip:** Reviewers describe setup as straightforward and easy, with positive feedback on integration with CRMs and partner systems. - **Gupshup:** Reviewers highlight easy configuration and integration, especially with CRM and ERP platforms, though some mention a steeper learning curve for advanced features. ### Which product has better Personalized? Gupshup is more frequently cited for Personalized features, with reviewers highlighting its ability to deliver personalized and targeted communications. - **Infobip:** Reviewers mention segmentation and personalized attention in recent reviews, but all-time mention counts for personalization are not supplied. - **Gupshup:** Reviewers consistently highlight personalized messaging and customer engagement, with recent reviews emphasizing its focus on insights and preferences. Alternatives **Gupshup Alternatives** ![Wati](https://images.g2crowd.com/uploads/product/hd_favicon/1e61e7f92ca8c086d788d836910a4dff/wati.svg "Wati") [ Wati ](/products/wati/reviews) ![Freshchat](https://images.g2crowd.com/uploads/product/hd_favicon/11816ec7e2663eb06b74cbab32900fda/freshworks-freshchat.svg "Freshchat") [ FreshChat ](/products/freshworks-freshchat/reviews) ![Twilio](https://images.g2crowd.com/uploads/product/hd_favicon/1487565692/twilio.svg "Twilio") [ Twilio ](/products/twilio/reviews) ![Plivo](https://images.g2crowd.com/uploads/product/hd_favicon/0219be4caa38f6525d39454d85265b89/plivo.svg "Plivo") [ Plivo ](/products/plivo/reviews) **Infobip Alternatives** ![Plivo](https://images.g2crowd.com/uploads/product/hd_favicon/0219be4caa38f6525d39454d85265b89/plivo.svg "Plivo") [ Plivo ](/products/plivo/reviews) ![Twilio](https://images.g2crowd.com/uploads/product/hd_favicon/1487565692/twilio.svg "Twilio") [ Twilio ](/products/twilio/reviews) ![Vonage Communications APIs](https://images.g2crowd.com/uploads/product/hd_favicon/2e3d95995bfd345d17b179df3141db83/vonage-communications-apis.svg "Vonage Communications APIs") [ Vonage Communications APIs ](/products/vonage-communications-apis/reviews) ![Wati](https://images.g2crowd.com/uploads/product/hd_favicon/1e61e7f92ca8c086d788d836910a4dff/wati.svg "Wati") [ Wati ](/products/wati/reviews) ## Gupshup vs Infobip When assessing the two solutions, reviewers found them equally easy to use. However, Gupshup is easier to set up, and do business with, while Infobip is easier to administer. - Gupshup and Infobip both meet the requirements of our reviewers at a comparable rate. - When comparing quality of ongoing product support, reviewers felt that Gupshup is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Gupshup over Infobip.