# Gupshup vs Infobip Comparison

| | Gupshup | Infobip | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 66 | 58 | 
| **Largest Market Segment** | Mid-Market (44.6% of reviews) | Mid-Market (41.1% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Gupshup

Pros:
- Ease of Use (26 reviews)
- Customer Support (23 reviews)

Cons:
- Dashboard Issues (5 reviews)
- Poor Customer Support (4 reviews)

### Infobip

Pros:
- Ease of Use (3 reviews)
- Easy Integrations (3 reviews)

Cons:
- Poor Customer Support (3 reviews)
- Delays (2 reviews)

---
## Ratings Comparison
| Rating | Gupshup | Infobip | 
|---|---|---|
  | **Meets Requirements** | 8.9 (58 reviews) | 9.1 (40 reviews) | 
  | **Ease of Use** | 8.8 (59 reviews) | 8.9 (41 reviews) | 
  | **Ease of Setup** | 8.8 (41 reviews) | 8.7 (25 reviews) | 
  | **Ease of Admin** | 8.1 (22 reviews) | 9.0 (24 reviews) | 
  | **Quality of Support** | 8.4 (58 reviews) | 8.3 (44 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (22 reviews) | 8.6 (25 reviews) | 
  | **Product Direction (% positive)** | 8.8 (56 reviews) | 8.6 (41 reviews) | 

---
## Pricing

### Gupshup

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Infobip

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **Infobip** | N/A | N/A |

#### Administration

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Template Creation** | Not enough data | Not enough data | 
| **Preset Template Availability** | Not enough data | Not enough data | 
| **Custom Unsubscribe** | Not enough data | Not enough data | 
| **Email Segmentation** | Not enough data | Not enough data | 
| **Detailed Server Logs** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

#### Integrations

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Webhooks** | Not enough data | Not enough data | 
| **Event Tracking API** | Not enough data | Not enough data | 
| **Mail Send API** | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | 

#### Platform

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | Not enough data | 
| **Multiple Domains** | Not enough data | Not enough data | 
| **Dedicated IP** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Sender Reputation Management** | Not enough data | Not enough data | 
| **Tracking & Reporting** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 7.7/10 | 25 |
| **Infobip** | N/A | N/A |

#### Messenger

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Sequencing** | 8.8 (20 reviews) | Not enough data | 
| **AI** | 7.1 (19 reviews) | Not enough data | 
| **Live Chat** | 7.6 (20 reviews) | Not enough data | 
| **Customization Interface** | 7.9 (19 reviews) | Not enough data | 

#### Channels

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Social Media** | 7.3 (18 reviews) | Not enough data | 
| **Website** | 7.3 (20 reviews) | Not enough data | 
| **Text Message (SMS)** | 8.5 (19 reviews) | Not enough data | 
| **Voice Assistants** | 6.8 (17 reviews) | Not enough data | 
| **Other** | 7.2 (16 reviews) | Not enough data | 

#### Customers

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Targeting** | 8.1 (17 reviews) | Not enough data | 
| **Profiles** | 7.7 (18 reviews) | Not enough data | 
| **Analytics** | 7.8 (19 reviews) | Not enough data | 
| **Lead Gathering** | 7.6 (17 reviews) | Not enough data | 
| **Sales Conversion** | 7.5 (17 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Communication Platform as a Service (CPaaS)

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **Infobip** | 9.0/10 | 38 |

#### Functionality

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Ease Of Integration** | Not enough data | 9.4 (24 reviews) | 
| **API Call Speed** | Not enough data | 9.2 (24 reviews) | 
| **Communication Varieties** | Not enough data | 9.3 (27 reviews) | 

#### Support

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Documentation** | Not enough data | 9.1 (30 reviews) | 
| **Community Support** | Not enough data | 8.7 (21 reviews) | 
| **Professional Support** | Not enough data | 8.3 (32 reviews) | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **Infobip** | N/A | N/A |

#### Responses

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Customization** | Not enough data | Not enough data | 
| **Control** | Not enough data | Not enough data | 
| **Route To Human** | Not enough data | Not enough data | 
| **Menu bars** | Not enough data | Not enough data | 
| **Drip sequences** | Not enough data | Not enough data | 

#### Platform

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Live chat** | Not enough data | Feature Not Available | 
| **Integrations** | Not enough data | Not enough data | 
| **Branding** | Not enough data | Feature Not Available | 
| **Analytics** | Not enough data | Not enough data | 
| **A/B testing** | Not enough data | Not enough data | 
| **Role-based access** | Not enough data | Not enough data | 
| **Collection of information** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Gupshup | Infobip | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 8.3/10 | 15 |
| **Infobip** | N/A | N/A |

#### Conversational Platform

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Personalization** | 8.6 (12 reviews) | Not enough data | 
| **Omnichannel** | 8.5 (10 reviews) | Not enough data | 
| **Contextual Engagement** | 8.5 (11 reviews) | Not enough data | 
| **Proactive Engagement** | 9.1 (11 reviews) | Not enough data | 

#### Support Automation

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Intelligent Routing** | 8.9 (11 reviews) | Not enough data | 
| **Seamless Escalation** | 8.6 (12 reviews) | Not enough data | 
| **Transcripts** | 8.2 (10 reviews) | Not enough data | 
| **Self-Serve Support** | 8.5 (11 reviews) | Not enough data | 

#### Generative AI

| Feature | Gupshup | Infobip | 
|---|---|---|
| **AI Text Generation** | 7.1 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (7 reviews) | Not enough data | 

### Bot Platforms

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 7.7/10 | 14 |
| **Infobip** | N/A | N/A |

#### Generative AI

| Feature | Gupshup | Infobip | 
|---|---|---|
| **AI Text Generation** | 7.0 (11 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (11 reviews) | Not enough data | 

#### Agentic AI - Bot Platforms

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (5 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | 9.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 9.3/10 | 17 |
| **Infobip** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Transactional Messages** | 9.4 (13 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 9.6 (14 reviews) | Not enough data | 
| **Conversational Messaging** | 9.4 (12 reviews) | Not enough data | 
| **Personalization** | 9.4 (12 reviews) | Not enough data | 
| **Promotional Messages** | 9.2 (12 reviews) | Not enough data | 
| **Automated Replies** | 9.5 (13 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Segmentation** | 9.1 (11 reviews) | Not enough data | 
| **API Integration** | 9.6 (12 reviews) | Not enough data | 
| **WhatsApp Commerce** | 8.6 (12 reviews) | Not enough data | 
| **Analytics** | 8.8 (12 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **Infobip** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Gupshup | Infobip | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)

**Unique to Gupshup (3):** [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Bot Platforms](https://www.g2.com/categories/bot-platforms), [Conversational Support Software](https://www.g2.com/categories/conversational-support)

**Unique to Infobip (4):** [Chatbots Software](https://www.g2.com/categories/chatbots), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas), [Transactional Email Software](https://www.g2.com/categories/transactional-email)


---
## Reviewer Demographics

### By Company Size

| Segment | Gupshup | Infobip | 
|---|---|---|
| **Small-Business** | 24.6% | 37.5% | 
| **Mid-Market** | 44.6% | 41.1% | 
| **Enterprise** | 30.8% | 21.4% | 

### By Industry

#### Gupshup

- **Financial Services:** 7.7%
- **Automotive:** 7.7%
- **Computer Software:** 7.7%
- **Marketing and Advertising:** 6.2%
- **Insurance:** 6.2%
- **Information Technology and Services:** 4.6%
- **Hospital & Health Care:** 4.6%
- **Consumer Goods:** 4.6%
- **Education Management:** 4.6%
- **Apparel & Fashion:** 3.1%
- **Other:** 43.1%

#### Infobip

- **Financial Services:** 14.3%
- **Information Technology and Services:** 12.5%
- **Banking:** 10.7%
- **Automotive:** 7.1%
- **Retail:** 5.4%
- **Internet:** 3.6%
- **Consumer Services:** 3.6%
- **Consumer Electronics:** 3.6%
- **Commercial Real Estate:** 3.6%
- **Marketing and Advertising:** 3.6%
- **Other:** 32.1%

---
## Alternatives

### Alternatives to Gupshup

- [Wati](https://www.g2.com/products/wati/reviews) — 4.6/5 stars (485 reviews)
- [FreshChat](https://www.g2.com/products/freshworks-freshchat/reviews) — 4.4/5 stars (499 reviews)
- [Twilio](https://www.g2.com/products/twilio/reviews) — 4.1/5 stars (522 reviews)
- [Plivo](https://www.g2.com/products/plivo/reviews) — 4.5/5 stars (747 reviews)
- [Qualified](https://www.g2.com/products/qualified/reviews) — 4.9/5 stars (1482 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3858 reviews)
- [Drift](https://www.g2.com/products/drift/reviews) — 4.4/5 stars (1256 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4070 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14699 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)

### Alternatives to Infobip

- [Plivo](https://www.g2.com/products/plivo/reviews) — 4.5/5 stars (747 reviews)
- [Twilio](https://www.g2.com/products/twilio/reviews) — 4.1/5 stars (522 reviews)
- [Vonage Communications APIs](https://www.g2.com/products/vonage-communications-apis/reviews) — 4.2/5 stars (404 reviews)
- [Wati](https://www.g2.com/products/wati/reviews) — 4.6/5 stars (485 reviews)
- [Bird](https://www.g2.com/products/messagebird-bird/reviews) — 3.9/5 stars (73 reviews)
- [Sinch](https://www.g2.com/products/sinch/reviews) — 3.8/5 stars (34 reviews)
- [Bandwidth](https://www.g2.com/products/bandwidth-bandwidth/reviews) — 4.4/5 stars (504 reviews)
- [Telnyx CPaaS](https://www.g2.com/products/telnyx-cpaas/reviews) — 4.7/5 stars (525 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2108 reviews)
- [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) — 4.3/5 stars (6949 reviews)

---
## Top Discussions

### Gupshup

- Title: [Is Gupshup good?](https://www.g2.com/discussions/is-gupshup-good) — 1 comment, 1 upvote
  > **Top comment:** "yes,Overall experience is satisfactory"

### Infobip

- Title: [Is it possible go get support for creating a virtual assistant for my clients.](https://www.g2.com/discussions/38786-is-it-possible-go-get-support-for-creating-a-virtual-assistant-for-my-clients) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hello, thanks for the inquiry! Yes, creating a virtual assistant is possible with our solutions. If you would like more details on how to get started with..."
- Title: [How we can simplify the time and process to implement whatsapp for business?](https://www.g2.com/discussions/30361-how-we-can-simplify-the-time-and-process-to-implement-whatsapp-for-business) — 1 comment *(includes official response)*
  > **Top comment:** "Hello, Mauricio! Our experts are at any client's disposal when it comes to ensuring a simple & seamless integration of our solutions, including the WhatsApp..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gupshup-vs-infobip)