# Gupshup vs Infobip Comparison

---
## Frequently Asked Questions

### What is the difference between Infobip vs Gupshup?

Gupshup stands out for its higher reviewer-cited ease of use and customer support, while Infobip is noted for its integrations and omnichannel capabilities.

| [Infobip](https://www.g2.com/products/infobip/reviews) | [Gupshup](https://www.g2.com/products/gupshup/reviews) |
| --- | --- |
| 4.3/5 (58 reviews) | 4.4/5 (67 reviews) |
| Mid-Market | Mid-Market |
| 8.7 | 8.8 |
| 8.3 | 8.4 |
| Integrations (3 all-time mentions) | Ease of Use (26 all-time mentions) |



### How do the pricing models of Infobip and Gupshup compare?

Gupshup is rated higher for price satisfaction, indicating reviewers consider it the stronger value.

- **Infobip:** In recent reviews, several mention that Infobip's pricing is a bit high, with some noting that costs can add up quickly for additional features.
- **Gupshup:** Reviewers describe Gupshup's pricing as convenient and cost-saving, especially for bulk messaging and startups, though some note that prices increase with message volume.



### What are the best alternatives to Infobip and Gupshup?

The top three alternatives to Infobip and Gupshup are Wati, Plivo, and Twilio.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Infobip](https://www.g2.com/products/infobip/reviews) | 4.3/5 (58 reviews) | Mid-Market | Pricing is a bit high, costs add up quickly | Integrations (3 all-time mentions) |
| [Gupshup](https://www.g2.com/products/gupshup/reviews) | 4.4/5 (67 reviews) | Mid-Market | Convenient and cost-saving for bulk messaging | Ease of Use (26 all-time mentions) |
| [Wati](https://www.g2.com/products/wati/reviews) | 4.6/5 (500 reviews) | Small-Business | — | — |
| [Plivo](https://www.g2.com/products/plivo/reviews) | 4.5/5 (747 reviews) | Small-Business | — | — |
| [Twilio](https://www.g2.com/products/twilio/reviews) | 4.1/5 (530 reviews) | Small-Business | — | — |



### Which Communication Platform as a Service (CPaaS) features should I prioritize when comparing Infobip and Gupshup?

Buyers comparing Infobip and Gupshup should prioritize ease of use, integrations, customer support, omnichannel capabilities, and personalization.

- **Ease of Use:** Gupshup has 26 all-time mentions for ease of use, while Infobip has 3.
- **Integrations:** Infobip has 3 all-time mentions for integrations; Gupshup has 10.
- **Customer Support:** Gupshup has 23 all-time mentions for customer support; Infobip has 3.
- **Omnichannel Capabilities:** Infobip is frequently cited for omnichannel and segmentation features in recent reviews.
- **Personalization:** Both products are cited for enabling personalized communications, with Gupshup reviewers highlighting this in recent feedback.



### What are the pros and cons of Infobip vs Gupshup?

Gupshup's headline strength is ease of use, while Infobip's is integrations and omnichannel capabilities.

- **Infobip strengths:** Integrations (3 all-time mentions), omnichannel capabilities, easy setup, and detailed analytics.
- **Infobip trade-offs:** Support delays and slow response (3 all-time mentions for poor customer support), higher pricing, and occasional reporting clarity issues.
- **Gupshup strengths:** Ease of use (26 all-time mentions), customer support (23 all-time mentions), helpful staff, easy integrations (11 all-time mentions), and robust features for automation and communication.
- **Gupshup trade-offs:** Dashboard issues (5 all-time mentions), higher pricing as message volume increases, and a steeper learning curve for advanced features.



### Is Infobip or Gupshup better for small businesses?

Wati, Plivo, and Twilio are the top alternatives for small businesses, but between Infobip and Gupshup, both primarily serve the mid-market segment.

- **Infobip:** Largest reviewer segment is Mid-Market; recent reviews note ease of integration and omnichannel features, but some small-business reviewers mention higher costs.
- **Gupshup:** Largest reviewer segment is Mid-Market; reviewers highlight ease of use and cost-saving for bulk messaging, with positive sentiment from startups and small businesses.



### Which Communication Platform as a Service (CPaaS) platform has better integrations?

Gupshup is favored for integrations, with more reviewer-cited integration mentions and broader third-party tool references.

- **Infobip:** Integrations are cited in 3 all-time mentions, with reviewers noting easy integration with CRMs and core banking platforms.
- **Gupshup:** Integrations are cited in 10 all-time mentions, including references to CleverTap and HubSpot, and reviewers highlight API integration and ease of connecting with CRM and ERP platforms.



### How do Infobip and Gupshup compare on customer support?

Gupshup and Infobip are rated nearly identically on Quality of Support, with Gupshup at 8.4 and Infobip at 8.3, indicating parity.

- **Infobip:** Reviewers mention support delays and slow response times, but also note proactive and helpful account managers in some cases.
- **Gupshup:** Reviewers frequently cite helpful and responsive support, with 23 all-time mentions for customer support, though some note dashboard issues and occasional delays.



### Which is easier to implement, Infobip or Gupshup?

Infobip and Gupshup score within a tenth of a point on Ease of Setup (8.7 vs 8.8), indicating near parity in implementation experience.

- **Infobip:** Reviewers describe setup as straightforward and easy, with positive feedback on integration with CRMs and partner systems.
- **Gupshup:** Reviewers highlight easy configuration and integration, especially with CRM and ERP platforms, though some mention a steeper learning curve for advanced features.



### Which product has better Personalized?

Gupshup is more frequently cited for Personalized features, with reviewers highlighting its ability to deliver personalized and targeted communications.

- **Infobip:** Reviewers mention segmentation and personalized attention in recent reviews, but all-time mention counts for personalization are not supplied.
- **Gupshup:** Reviewers consistently highlight personalized messaging and customer engagement, with recent reviews emphasizing its focus on insights and preferences.



| | Gupshup | Infobip | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 67 | 59 | 
| **Largest Market Segment** | Mid-Market (45.5% of reviews) | Mid-Market (42.1% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Gupshup

Pros:
- Ease of Use (26 reviews)
- Customer Support (23 reviews)

Cons:
- Dashboard Issues (5 reviews)
- Poor Customer Support (4 reviews)

### Infobip

Pros:
- Ease of Use (3 reviews)
- Easy Integrations (3 reviews)

Cons:
- Poor Customer Support (3 reviews)
- Delays (2 reviews)

---
## Ratings Comparison
| Rating | Gupshup | Infobip | 
|---|---|---|
  | **Meets Requirements** | 8.9 (59 reviews) | 9.1 (40 reviews) | 
  | **Ease of Use** | 8.8 (60 reviews) | 8.9 (41 reviews) | 
  | **Ease of Setup** | 8.8 (42 reviews) | 8.7 (25 reviews) | 
  | **Ease of Admin** | 8.1 (22 reviews) | 9.0 (24 reviews) | 
  | **Quality of Support** | 8.4 (59 reviews) | 8.3 (44 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (22 reviews) | 8.6 (25 reviews) | 
  | **Product Direction (% positive)** | 8.8 (57 reviews) | 8.6 (41 reviews) | 

---
## Pricing

### Gupshup

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Infobip

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Communication Platform as a Service (CPaaS)

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **Infobip** | 9.0/10 | 38 |

#### Additional Functionality

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Automated Responses** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Call Recording** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Audio/Video Conferencing** | Not enough data | Not enough data | 
| **Call Monitoring** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Call Routing** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Voice Mail** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Two-Way Audio & Video** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Chat Transcript** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Caller ID** | Not enough data | Not enough data | 
| **IVR** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Fax Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

#### Functionality

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Ease Of Integration** | Not enough data | 9.4 (24 reviews) | 
| **API Call Speed** | Not enough data | 9.2 (24 reviews) | 
| **Unified Communications** | Not enough data | 9.3 (27 reviews) | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Computer Telephony Integration** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 

#### Support

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Documentation** | Not enough data | 9.1 (30 reviews) | 
| **Community Support** | Not enough data | 8.7 (21 reviews) | 
| **Professional Support** | Not enough data | 8.3 (32 reviews) | 

### Artificial Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **Infobip** | N/A | N/A |

#### Additional Functionality

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Tagging** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Speech Recognition** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Virtual Personal Assistant (VPA)** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **For eCommerce** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Machine Learning** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **Infobip** | N/A | N/A |

#### Administration

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Template Creation** | Not enough data | Not enough data | 
| **Preset Template Availability** | Not enough data | Not enough data | 
| **Custom Unsubscribe** | Not enough data | Not enough data | 
| **Email Segmentation** | Not enough data | Not enough data | 
| **Detailed Server Logs** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Webhooks** | Not enough data | Not enough data | 
| **Event Tracking API** | Not enough data | Not enough data | 
| **Mail Send API** | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 

#### Platform

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | Not enough data | 
| **Multiple Domains** | Not enough data | Not enough data | 
| **Dedicated IP** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Sender Reputation Management** | Not enough data | Not enough data | 
| **Tracking & Reporting** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **List Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Subscription Management** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Unsubscribe Database** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Geolocation** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Simple Mail Transfer Protocol (SMTP)** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Message Personalization** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Email Distribution** | Not enough data | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 7.7/10 | 25 |
| **Infobip** | N/A | N/A |

#### Messenger

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Sequencing** | 8.8 (20 reviews) | Not enough data | 
| **AI** | 7.1 (19 reviews) | Not enough data | 
| **Video Chat** | 7.6 (20 reviews) | Not enough data | 
| **Customization Interface** | 7.9 (19 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Channels

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Social Media Integration** | 7.3 (18 reviews) | Not enough data | 
| **Website** | 7.3 (20 reviews) | Not enough data | 
| **Text Message (SMS)** | 8.5 (19 reviews) | Not enough data | 
| **Voice Assistants** | 6.8 (17 reviews) | Not enough data | 
| **Other** | 7.2 (16 reviews) | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 

#### Customers

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Audience Targeting** | 8.1 (17 reviews) | Not enough data | 
| **Profiles** | 7.7 (18 reviews) | Not enough data | 
| **Analytics** | 7.8 (19 reviews) | Not enough data | 
| **Lead Gathering** | 7.6 (17 reviews) | Not enough data | 
| **Sales Conversion** | 7.5 (17 reviews) | Not enough data | 
| **Customer Service Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Customizable Fields** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Human Handover** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Product Recommendations** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Appointment Management** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Lead Distribution** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-time Conversations** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **One-to-One Messaging** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Appointment Scheduling** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Group Messaging** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Email Automation** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **Infobip** | N/A | N/A |

#### Responses

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Customization** | Not enough data | Not enough data | 
| **Control** | Not enough data | Not enough data | 
| **Route To Human** | Not enough data | Not enough data | 
| **Menu bars** | Not enough data | Not enough data | 
| **Drip sequences** | Not enough data | Not enough data | 

#### Platform

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Live chat** | Not enough data | Feature Not Available | 
| **Integrations** | Not enough data | Not enough data | 
| **Branding** | Not enough data | Feature Not Available | 
| **Analytics** | Not enough data | Not enough data | 
| **A/B testing** | Not enough data | Not enough data | 
| **Role-based access** | Not enough data | Not enough data | 
| **Collection of information** | Not enough data | Not enough data | 
| **Augmented Analytics** | Not enough data | Not enough data | 
| **Proactive Chat** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Gupshup | Infobip | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Customer Surveys** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Transcripts/Chat History** | Not enough data | Not enough data | 
| **Language Detection** | Not enough data | Not enough data | 
| **Pre-Configured Bot** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Code-free Development** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **For Sales/Marketing** | Not enough data | Not enough data | 
| **Contextual Guidance** | Not enough data | Not enough data | 
| **Automated Responses** | Not enough data | Not enough data | 
| **Customer Support** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Intent Recognition** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Query Suggestions** | Not enough data | Not enough data | 
| **Transfers/Routing** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Canned Responses** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Automated Routing** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 8.3/10 | 15 |
| **Infobip** | N/A | N/A |

#### Conversational Platform

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Personalization** | 8.6 (12 reviews) | Not enough data | 
| **Omnichannel** | 8.5 (10 reviews) | Not enough data | 
| **Contextual Engagement** | 8.5 (11 reviews) | Not enough data | 
| **Proactive Engagement** | 9.1 (11 reviews) | Not enough data | 

#### Support Automation

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Intelligent Routing** | 8.9 (11 reviews) | Not enough data | 
| **Seamless Escalation** | 8.6 (12 reviews) | Not enough data | 
| **Transcripts** | 8.2 (10 reviews) | Not enough data | 
| **Self-Serve Support** | 8.5 (11 reviews) | Not enough data | 

#### Generative AI

| Feature | Gupshup | Infobip | 
|---|---|---|
| **AI Text Generation** | 7.1 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (7 reviews) | Not enough data | 

### Bot Platforms

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 7.9/10 | 15 |
| **Infobip** | N/A | N/A |

#### Generative AI

| Feature | Gupshup | Infobip | 
|---|---|---|
| **AI Text Generation** | 7.0 (11 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (11 reviews) | Not enough data | 

#### Agentic AI - Bot Platforms

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (6 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | 9.4 (6 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.1 (6 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | 9.3/10 | 17 |
| **Infobip** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Transactional Messages** | 9.4 (13 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 9.6 (14 reviews) | Not enough data | 
| **Conversational Messaging** | 9.4 (12 reviews) | Not enough data | 
| **Personalization** | 9.4 (12 reviews) | Not enough data | 
| **Promotional Messages** | 9.2 (12 reviews) | Not enough data | 
| **Automated Replies** | 9.5 (13 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Segmentation** | 9.1 (11 reviews) | Not enough data | 
| **API Integration** | 9.6 (12 reviews) | Not enough data | 
| **WhatsApp Commerce** | 8.6 (12 reviews) | Not enough data | 
| **Analytics** | 8.8 (12 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Gupshup** | N/A | N/A |
| **Infobip** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Gupshup | Infobip | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Gupshup | Infobip | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)

**Unique to Gupshup (3):** [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Bot Platforms](https://www.g2.com/categories/bot-platforms), [Conversational Support Software](https://www.g2.com/categories/conversational-support)

**Unique to Infobip (4):** [Chatbots Software](https://www.g2.com/categories/chatbots), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas), [Transactional Email Software](https://www.g2.com/categories/transactional-email)


---
## Reviewer Demographics

### By Company Size

| Segment | Gupshup | Infobip | 
|---|---|---|
| **Small-Business** | 24.2% | 36.8% | 
| **Mid-Market** | 45.5% | 42.1% | 
| **Enterprise** | 30.3% | 21.1% | 

### By Industry

#### Gupshup

- **Financial Services:** 7.6%
- **Automotive:** 7.6%
- **Computer Software:** 7.6%
- **Marketing and Advertising:** 6.1%
- **Insurance:** 6.1%
- **Education Management:** 4.5%
- **Consumer Goods:** 4.5%
- **Hospital & Health Care:** 4.5%
- **Information Technology and Services:** 4.5%
- **Leisure, Travel & Tourism:** 3.0%
- **Other:** 43.9%

#### Infobip

- **Financial Services:** 14.3%
- **Information Technology and Services:** 12.5%
- **Banking:** 10.7%
- **Automotive:** 7.1%
- **Retail:** 5.4%
- **Internet:** 3.6%
- **Consumer Services:** 3.6%
- **Consumer Electronics:** 3.6%
- **Commercial Real Estate:** 3.6%
- **Marketing and Advertising:** 3.6%
- **Other:** 32.1%

---
## Alternatives

### Alternatives to Gupshup

- [Wati](https://www.g2.com/products/wati/reviews) — 4.6/5 stars (507 reviews)
- [Freshchat](https://www.g2.com/products/freshworks-freshchat/reviews) — 4.4/5 stars (502 reviews)
- [Twilio](https://www.g2.com/products/twilio/reviews) — 4.1/5 stars (528 reviews)
- [Plivo](https://www.g2.com/products/plivo/reviews) — 4.5/5 stars (746 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3911 reviews)
- [Qualified](https://www.g2.com/products/qualified/reviews) — 4.9/5 stars (1556 reviews)
- [Drift](https://www.g2.com/products/drift/reviews) — 4.4/5 stars (1255 reviews)
- [respond.io](https://www.g2.com/products/respond-io/reviews) — 4.8/5 stars (540 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4233 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (573 reviews)

### Alternatives to Infobip

- [Plivo](https://www.g2.com/products/plivo/reviews) — 4.5/5 stars (746 reviews)
- [Twilio](https://www.g2.com/products/twilio/reviews) — 4.1/5 stars (528 reviews)
- [Vonage Communications APIs](https://www.g2.com/products/vonage-communications-apis/reviews) — 4.2/5 stars (403 reviews)
- [Wati](https://www.g2.com/products/wati/reviews) — 4.6/5 stars (507 reviews)
- [Bird](https://www.g2.com/products/messagebird-bird/reviews) — 3.9/5 stars (73 reviews)
- [Sinch](https://www.g2.com/products/sinch/reviews) — 3.8/5 stars (35 reviews)
- [Bandwidth](https://www.g2.com/products/bandwidth-bandwidth/reviews) — 4.4/5 stars (504 reviews)
- [Telnyx CPaaS](https://www.g2.com/products/telnyx-cpaas/reviews) — 4.7/5 stars (527 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2109 reviews)
- [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) — 4.3/5 stars (7068 reviews)

---
## Top Discussions

### Gupshup

- Title: [Is Gupshup good?](https://www.g2.com/discussions/is-gupshup-good) — 1 comment, 1 upvote
  > **Top comment:** "yes,Overall experience is satisfactory"

### Infobip

- Title: [Is it possible go get support for creating a virtual assistant for my clients.](https://www.g2.com/discussions/38786-is-it-possible-go-get-support-for-creating-a-virtual-assistant-for-my-clients) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hello, thanks for the inquiry! Yes, creating a virtual assistant is possible with our solutions. If you would like more details on how to get started with..."
- Title: [How we can simplify the time and process to implement whatsapp for business?](https://www.g2.com/discussions/30361-how-we-can-simplify-the-time-and-process-to-implement-whatsapp-for-business) — 1 comment *(includes official response)*
  > **Top comment:** "Hello, Mauricio! Our experts are at any client's disposal when it comes to ensuring a simple & seamless integration of our solutions, including the WhatsApp..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gupshup-vs-infobip)