Gupshup Features
Messenger (5)
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Sequencing
Mapped-out responses for conversations.
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AI
Artificial intelligence (AI) and chatbot involvement.
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Video Chat
Chat with your counterparts over the video in real time
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Customization Interface
Quality of interface for designing and customizing conversation maps.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Channels (6)
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Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
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Website
Conversations enacted through embedding or pop-ups on websites.
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Text Message (SMS)
Conversations enacted through text message (SMS).
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Voice Assistants
Conversations enacted through voice assistants.
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Other
Conversations enacted through other channels.
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Customers (7)
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Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
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Profiles
Creation and modification of customer profiles based on conversations.
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Analytics
Reporting based around specific and overall conversation results.
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Lead Gathering
Capture and organization of leads from conversations.
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Sales Conversion
Success rate of conversations leading to customer purchases.
Customer Service Analytics
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Conversational Platform (4)
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Personalization
Identifies the customer and personalizes interaction at every touchpoint.
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Omnichannel
Allows multiple related channels to interact at once to reduce transfers.
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Contextual Engagement
Prompts agents to engage customers based on contextual data, such as product usage or conversation history.
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Proactive Engagement
Provides features for sending outbound messages to engage customers through proactive support.
Support Automation (4)
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Intelligent Routing
Can route contacts to agents the customer has worked with before.
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Seamless Escalation
Provides features for escalating conversations to the appropriate agent.
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Transcripts
Maintains a transcript of conversations from all channels.
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Self-Serve Support
Enables customers to resolve queries or issues without the assistance of an agent.
Generative AI (4)
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AI Text Generation
Allows users to generate text based on a text prompt.
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AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
WhatsApp Messaging - WhatsApp Marketing (6)
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Transactional Messages
Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications
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Bulk WhatsApp Messaging
Enables users to send mass WhatsApp marketing campaigns
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Conversational Messaging
Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty
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Personalization
Offers features for personalizing WhatsApp messages based on customer information or past behavior
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Promotional Messages
Allow users to share promotions with subscribers via WhatsApp
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Automated Replies
Provides automated WhatsApp message replies to recipients
WhatsApp Business Platform - WhatsApp Marketing (4)
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Segmentation
Deliver tailored promotions to specific audience segments
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API Integration
Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API
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WhatsApp Commerce
Allow customers to browse, discover, research, purchase, and complete payment in real-time
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Analytics
Provides analytics on opt-ins, open and delivery rates, and click-throughs
Agentic AI - Bot Platforms (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Conversational Marketing (9)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Multi-Language
Manage and support multiple languages
Additional Functionality (41)
Customizable Fields
Customize data fields to support various needs and use cases
API
Application programming interface that allows for integration with other systems/databases
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Lead Nurturing
Engage with a lead throughout the sales process by actively providing information
Human Handover
Lead Management
Store information about leads or contacts and track, manage and nurture them throughout the sales process
Product Recommendations
Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
SMS Messaging
Send messages via SMS
Appointment Management
Manage various aspects of appointments including booking, rescheduling, canceling
Chat/Messaging
Communicate using direct chat or messages within the system
Real-Time Monitoring
Active monitoring of systems, applications, or networks
Lead Distribution
Route and distribute your leads to third party buyers
Campaign Segmentation
Group campaigns by project, client, or campaign for better management.
Data Import/Export
Import and export data to and from software applications
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Real-Time Data
Receive data and information in real time
Real-time Conversations
Send and receive messages in real-time via an online communication channel
Customizable Branding
Add customized logos and colors to align with company branding
Lead Qualification
Score a lead on their quality or likelihood to buy based on certain behaviors
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Autoresponders
Create and automatically send premade copy in response to customer messages
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
Customer Segmentation
Process of dividing customers into groups based on common characteristics
One-to-One Messaging
Send personal messages to clients or attendees
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Lead Capture
Automatically identify and save contact information of potential customers
Appointment Scheduling
Schedule appointments via a calendar
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Chatbot
AI-based platform which conducts a conversation via auditory or textual methods
Group Messaging
Group messaging lets multiple people carry on a group conversation
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Customer Database
A collection of customer information such as contact details, demographics, previous interactions, etc.
Multi-Channel Communication
Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.
Email Automation
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product


