6sense Revenue Marketing Pricing Overview

6Sense Revenue AI for Marketing is a true game changer. I spend a majority of my day in the platform, where I'm able to efficiently and effectively run marketing campaigns to accounts that are currently in-market, which eliminates wasted ad spend on accounts that are not currently in-market for what we offer. Between building hyper-targeted campaign segments, seamlessly syncing them with digital advertising platforms, and showcasing intent-data on the account record within Salesforce, all members of our revenue team are able to work smarter. My favorite feature of 6Sense are segments - the filtering capabilities allow me to develop effective program segments across multiple product lines and target accounts with messaging relevant to their current stage of the buying cycle. The ability of 6Sense to integrate with many of the martech solutions we also use helps create a complete picture about account activity. Their RevCity platform is the perfect place for me to find answers to any support questions I might have, and the responsiveness to support tickets is fast and thorough. I've implemented 6Sense at two different companies, and each time the process has gone smooth. Simply put, I could not be the marketer that I am without 6Sense. Review collected by and hosted on G2.com.

The only element of 6Sense Revenue AI for Marketing that I wish would be improved would be the limited data that is exported on reports. I wish more fields were available and included in downloads. But that's such a minor element - the platform as a whole is phenomenal. Review collected by and hosted on G2.com.

Segmentation against MAP (Account Engagement) and CRM (SFDC CRM) prospects is great. However, activation—how you connect with those accounts—isn’t accurate. We're in the making to move from Account Engagement to Salesforce Data Cloud, making the only use case we use 6Sense duplicated from the native capabilities of Data Cloud (Sending Accounts lists to LinkedIn Ads, Google Ads, etc.) Review collected by and hosted on G2.com.

We’re using it in a fairly limited way: sending customer lists to LinkedIn Ads and Google Ads. The synced segments are absurdly expensive compared with the HubSpot Ads module in Marketing Hub—and it’s the exact same use case. We use Data Cloud for segmentation and for sending account-based lists to the ad platforms. Even though SFDC Data Cloud is still more expensive than HubSpot, having one unified system for segmentation and activation leaves 6sense in a no-man’s-land. Also, the definitions of the stages (In-Market, Awareness, Consideration, etc.) is just a black box. My guess it's fundamentally dependent on 3P cookies, making it not useful in regions like the European Union with high levels of privacy data regulations. Review collected by and hosted on G2.com.