# Best Visual Product Customization Software - Page 6 *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)* Visual product customization software helps companies create configurable 3D visualizations of their products for use on their websites or e-commerce platforms. This type of software improves the buyer experience by providing detailed 3D visualizations and allowing buyers to configure products online. More advanced software also provides features for virtual reality and interactive product tours. Visual product customization software is mostly used by e-commerce professionals but can also be used by designers or salespeople. Visual product customization solutions should integrate with [CAD software](https://www.g2.com/categories/cad) or provide the option to import CAD models. Integration with [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) and [web content management software](https://www.g2.com/categories/web-content-management) is also essential. To qualify for inclusion in the Visual Product Customization category, a product must: - Allow users to create 3D visualizations from scratch or based on CAD models - Provide 3D configuration options such as WYSIWYG configurators - Include options to embed 3D visualizations in websites and e-commerce stores - Deliver advanced online configuration options for consumers and website visitors ## How Many Visual Product Customization Software Products Does G2 Track? **Total Products under this Category:** 90 ### Category Stats (Jun 2026) - **Average Rating**: 4.48/5 (↓0.01 vs May 2026) The average rating of products in this category, based on all submitted ratings - **New Reviews This Quarter**: 6 - **Buyer Segments**: Small-Business 62% │ Mid-Market 38% Represents the distribution of reviewers across all products in this category. - **Top Trending Product**: Brikl (+0.03) - Among all products in this category, Brikl recorded the largest rating increase compared to last month *Last updated: June 01, 2026* ## How Does G2 Rank Visual Product Customization Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 1,300+ Authentic Reviews - 90+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Visual Product Customization Software Is Best for Your Use Case? - **Leader:** [ServiceNow CPQ](https://www.g2.com/products/servicenow-cpq/reviews) - **Highest Performer:** [Dopple](https://www.g2.com/products/dopple/reviews) - **Easiest to Use:** [DesignNBuy](https://www.g2.com/products/design-n-buy/reviews) - **Top Trending:** [ServiceNow CPQ](https://www.g2.com/products/servicenow-cpq/reviews) - **Best Free Software:** [Kickflip](https://www.g2.com/products/kickflip-kickflip/reviews) --- **Sponsored** ### Conga Advantage CPQ In today’s hyper-competitive market, selling isn’t just about closing deals; it’s about configuring the right solution, pricing it accurately, and quoting it in a timely manner to win the deal. This has become more difficult as the sales landscape evolves, making Configure Price Quote (CPQ) solutions even more essential. Conga CPQ is the only CPQ solution that can provide an alignment of operations across the entire commerce chain. This provides a single flow from quote to cash utilizing a single data model, where configured orders automatically consider negotiated products and pricing, and mixed billing is the norm. Conga CPQ helps companies shorten sales cycles, eliminate errors, and accelerate revenue with confidence. Key Features of Conga CPQ to transform your sales process: Robust Configuration and Pricing Rules: Consistent configuration and pricing rules across all channels guide the user through the configuration process to ensure the appropriate item is ordered and priced based on exact customer needs, eliminating the back and forth with the customer. Line Level Price Waterfall: Once discounts and promotions are applied, the user can select “analyze quote” to view the price waterfall, which shows details of the original price and all the items that went into the final price, as well as the cost to determine the margin. Contractual Awareness: Ensures that contractual agreements for pricing and product are being observed. Simply by placing the contract number into the account, the pricing engine will recognize that contract and insert the appropriate price. Deal Guidance: Provides visual cues to help users determine the optimal solutions for customers while staying within organizational parameters, avoiding time-consuming approvals. Subscription Management: Conga CPQ automatically manages any changes to terms, order amounts, swap-outs, or cancellations of subscription orders without the need for lengthy manual processes to update orders, agreements, and billing. Automated Workflows: Automated workflows streamline approvals and legal contract management, expediting the entire quoting process. Composable Commerce: With robust APIs and a comprehensive Software Development Kit (SDK), Conga CPQ enables organizations to utilize the same configuration and pricing engine, and a single catalog as part of any commerce process, such as self-service portals, customer support systems, and partner platforms. Unified Data Model: Businesses can easily track customer purchase history, and any subscription adjustments automatically flow into existing orders and billing, ensuring seamless revenue management across all channels. Document Generation: Instantly generate branded, professional quotes and proposals using Conga Document Automation. UI Flexibility: Customers can choose from multiple UI options such as a Web UI for remote sellers, imbed Conga CPQ into existing eCommerce solution such as self-service portals, customer support systems, existing CRM solutions like Salesforce or Microsoft, or create a new eCommerce site using a Conga-provided Software Development Kit. Analytics & Reporting: Gain real-time visibility into quote performance, pricing trends, and sales cycle bottlenecks. Why Conga CPQ stands out in the CPQ Market: Conga CPQ sets itself apart in the CPQ landscape by offering unmatched flexibility, CRM-agnostic integration, and robust configuration capabilities, all within a scalable, enterprise-ready platform. Unlike other CPQ tools that struggle with complexity or require heavy customization, Conga CPQ adapts to your business rules and sales processes with minimal overhead. Support for Solution Selling: Conga CPQ supports evolving business models that incorporate the configuration and sale of multiple solutions (product, services, subscriptions, usage, etc.) on a single order. Enterprise-Ready Flexibility: Handles everything from simple quotes to highly complex, multi-tiered product configurations without sacrificing speed or control. Single Commerce Platform: Powered by the Conga Revenue Lifecycle Cloud, Conga CPQ seamlessly connects every step of revenue capture, from pricing and quoting to contract renewal to billing, through a single, fully extensible data model tailored to meet specific business needs. Robust APIs: With an API-first approach, Conga CPQ delivers a unified commerce experience across all go-to-market channels. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1590&secure%5Bdisplayable_resource_id%5D=26&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=26&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=276&secure%5Bresource_id%5D=1590&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fvisual-product-customization%3Fpage%3D6&secure%5Btoken%5D=ce1e40ce0ef152528c3892579447e5af45b2d9c491b0ac3eb9e66d07ea8066de&secure%5Burl%5D=https%3A%2F%2Fttps%3A%2F%2Fconga.com%2Fdemo%3Futm_campaign%3Dg2clickcampaign-cpq-demo%26utm_source%3Dg2%26utm_medium%3Dreview-site%26utm_content%3D&secure%5Burl_type%5D=book_demo) --- ## What Is Visual Product Customization Software? [E-Commerce Software](https://www.g2.com/categories/e-commerce) ## What Software Categories Are Similar to Visual Product Customization Software? - [CPQ Software](https://www.g2.com/categories/cpq) - [Augmented Reality (AR) Visualization Software](https://www.g2.com/categories/ar-visualization) - [Visual Configuration Software](https://www.g2.com/categories/visual-configuration)