# Best Video Advertising Software - Page 9 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Video advertising software enables advertisers to buy, manage, and place video ads on websites. Video advertising is typically managed by a company’s marketing team or a third-party ad agency and can be leveraged to drive both brand awareness and direct response initiatives. Advertisers may elect to use video advertising due to the possibility of higher engagement rates and better conversion numbers compared to other channels. Video advertising functionality may be offered through a best-of-breed product but is more commonly bundled into a cross-channel platform that may also possess capabilities of [search advertising software](https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [mobile advertising software](https://www.g2.com/categories/mobile-advertising), or [social media advertising software](https://www.g2.com/categories/social-media-advertising). To qualify for inclusion in the Video Advertising category, a product must: - Offer tools for uploading or creating video ads - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics of reach, conversions, and return on ad spend (ROAS) ## Top Video Advertising Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5.0 (866 reviews) | Multi-channel video with managed service support | "[In-Depth Yet Easy to Use, with Incredible Performance and Support](https://www.g2.com/survey_responses/stackadapt-review-12627008)" | | 2 | [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5.0 (426 reviews) | Campaign billing and IO reconciliation for agencies | "[Essential for Campaign Billing, But Support Needs Improvement](https://www.g2.com/survey_responses/prisma-review-11841592)" | | 3 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (182 reviews) | Cross-channel programmatic buying with granular targeting | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" | | 4 | [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews) | 4.8/5.0 (135 reviews) | Self-serve CTV ad placement with retargeting | "[Intuitive UX, Incredible Customer Success Support, and Great Audience Segmentation](https://www.g2.com/survey_responses/vibe-review-12517453)" | | 5 | [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5.0 (1,392 reviews) | Video ad targeting with cross-platform Meta reach | "[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)" | | 6 | [MNTN Performance TV](https://www.g2.com/products/mntn-performance-tv/reviews) | 4.8/5.0 (61 reviews) | Self-serve CTV with conversion attribution | "[Revolutionized Our TV Advertising Strategy](https://www.g2.com/survey_responses/mntn-performance-tv-review-12713892)" | | 7 | [Amazon Video Ads](https://www.g2.com/products/amazon-amazon-video-ads/reviews) | 4.4/5.0 (15 reviews) | Product demonstration videos within Amazon purchase intent | "[Precise for the target audience. Like the simplicity](https://www.g2.com/survey_responses/amazon-video-ads-review-8339269)" | | 8 | [QuickFrame](https://www.g2.com/products/quickframe/reviews) | 4.6/5.0 (38 reviews) | Brand-to-creator marketplace for CTV and social ads | "[QuickFrame: A Game-Changer for My Production Business](https://www.g2.com/survey_responses/quickframe-review-12049273)" | | 9 | [LocaliQ](https://www.g2.com/products/localiq/reviews) | 4.5/5.0 (1,048 reviews) | Multi-channel lead tracking with managed campaign execution | "[Dependable Marketing Partner with Excellent Communication](https://www.g2.com/survey_responses/localiq-review-12899666)" | | 10 | [Extreme Reach](https://www.g2.com/products/extreme-reach/reviews) | 4.3/5.0 (23 reviews) | — | "[Great UI That Keeps Everything Organized and Easy to Navigate](https://www.g2.com/survey_responses/extreme-reach-review-13080002)" | --- ## What Are the Most Common Questions About Video Advertising Software? *AI-generated · Last updated: May 26, 2026* ### What is the most affordable video advertising software for SMBs? Based on G2 reviews, buyers looking for affordable video advertising software for SMBs most often mention ease of setup, manageable entry points, and the ability to launch campaigns without heavy operational overhead. According to verified users, Vibe stands out for small businesses because reviewers repeatedly describe it as easy to use, quick to launch, and accessible for growing brand awareness on streaming TV. G2 reviewers also mention StackAdapt as approachable for self-serve campaign execution, though some note it may be less accessible for smaller budgets. Reviews for MNTN Performance TV highlight approachable pricing for small business clients alongside straightforward onboarding and tracking support. **Here are some of the top-rated products on G2:** - [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews/vibe-review-11842525) – frequently praised by small businesses for easy setup, straightforward reporting, and affordable streaming TV access - [StackAdapt](https://www.g2.com/products/stackadapt/reviews/stackadapt-review-11885523) – noted for self-serve campaign management, no minimums in one review, and support for multi-format video campaigns - [MNTN Performance TV](https://www.g2.com/products/mntn-performance-tv/reviews/mntn-performance-tv-review-12712498) – highlighted for approachable pricing for small business streaming campaigns with easy onboarding and tracking ### Which tool supports programmatic video ad buying? Based on G2 reviews, StackAdapt is the strongest fit for programmatic video ad buying in this category snapshot. According to verified users, reviewers consistently describe it as a demand-side platform that supports video alongside display, native, CTV, audio, and other channels from one interface. G2 reviewers mention fast campaign launches, strong targeting options, forecasting tools, and the ability to centralize programmatic buying without juggling multiple vendors. While other reviewed products also support video campaigns, StackAdapt appears most consistently in recent feedback tied directly to programmatic workflows, campaign execution, and multi-channel activation for agencies and in-house teams. ### Which vendor offers advanced creative testing for video ads? Based on G2 reviews, MNTN Performance TV and QuickFrame are most closely associated with creative testing for video ads. According to verified users, MNTN reviewers describe access to data that helps teams understand which concepts perform best, while QuickFrame reviewers mention structured workflows that connect brands with creators and support iterative video production. G2 reviewers also reference Innovid for creative QA and dynamic creative management, which can help teams validate and manage video assets more efficiently. Across the recent review set, the clearest theme is not simple asset hosting, but the ability to compare concepts, support revisions, and tie creative decisions to campaign outcomes. ### Which video advertising platform offers the best audience targeting options? Based on G2 reviews, StackAdapt is the strongest answer for audience targeting in this dataset. According to verified users, reviewers repeatedly highlight firmographic, ABM, contextual, behavioral, and niche audience targeting as standout strengths, especially for B2B and multi-channel campaigns. G2 reviewers mention that it helps them reach highly specific audiences across video, CTV, native, display, and audio while keeping campaign management centralized. Several reviews also describe better quality audience reach, strong segmentation tools, and support for prospecting and retargeting. Other platforms in the data mention targeting as well, but StackAdapt appears most consistently associated with breadth and precision of audience options. ### What is the top-rated video advertising platform for large brands? Based on G2 reviews, large brands and agencies often describe The Trade Desk as a strong choice when they need broad inventory access, transparent media buying, and cross-channel control. According to verified users, reviewers praise its premium inventory access, advanced targeting, omnichannel execution, and detailed reporting for large-scale campaigns. G2 reviewers also mention that the platform can have a steeper learning curve and may be better suited to teams with programmatic expertise, which aligns with enterprise use cases. In the same review set, StackAdapt and Prisma also surface in larger organizational workflows, but The Trade Desk is most consistently tied to scale, reach, and sophisticated campaign management. **Here are some of the top-rated products on G2:** - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews/the-trade-desk-review-12174421) – favored for premium inventory access, advanced targeting, and cross-channel buying at enterprise scale - [StackAdapt](https://www.g2.com/products/stackadapt/reviews/stackadapt-review-11540272) – used for full-service programmatic campaigns across many channels with strong support for agencies and larger teams - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews/prisma-review-11799128) – valued for organizing complex campaign planning, buying, billing, and reporting workflows in one platform ### What is the top solution for managing multi-platform video ad campaigns? Based on G2 reviews, StackAdapt is frequently described as a strong solution for managing multi-platform video ad campaigns. According to verified users, reviewers value the ability to run video, CTV, display, native, and audio campaigns from one system instead of switching between different vendor tools. G2 reviewers mention centralized reporting, easier audience management, real-time optimization, and access to varied inventory as major benefits. Reviews also note that support teams and managed service options can help teams move faster when building cross-channel plans. While platforms like The Trade Desk and Prisma also support multi-channel workflows, StackAdapt is the most repeatedly cited for simplifying execution across advertising formats. **Here are some of the top-rated products on G2:** - [StackAdapt](https://www.g2.com/products/stackadapt/reviews/stackadapt-review-12321726) – centralizes display, video, CTV, and native campaigns so teams can manage audiences and reporting in one place - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews/the-trade-desk-review-12398260) – supports planning, activation, and measurement across display, video, CTV, audio, and retail media - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews/prisma-review-11799128) – helps teams organize campaign planning, buying, billing, and reporting for complex media workflows ### Which vendor provides AI-powered video ad optimization? Based on G2 reviews, StackAdapt and The Trade Desk are the vendors most clearly associated with AI-powered optimization in this review set. According to verified users, StackAdapt reviewers mention AI assistant functionality for reporting and insight gathering, along with ongoing AI-driven improvements to platform workflows. G2 reviewers also reference The Trade Desk’s AI capabilities in campaign optimization and audience discovery. Quantcast Platform appears in reviews for Agent Q, which users describe as helping balance cost and performance. Across the recent reviews, the common value of AI is faster optimization, easier insight discovery, and better support for audience and creative decisions rather than fully hands-off automation. ### Which solution supports real-time performance tracking for video ads? Based on G2 reviews, StackAdapt is repeatedly highlighted for real-time reporting and fast access to campaign performance data. According to verified users, reviewers say the platform makes it easier to monitor results, optimize campaigns quickly, and pull actionable insights across video and other channels. G2 reviewers also describe Vibe as strong for quick reporting and easy-to-read analytics, especially for streaming TV campaigns. The Trade Desk appears in reviews for real-time reporting and on-the-fly budget and targeting adjustments as well. Across the category snapshot, the most consistent buyer theme is visibility into live performance without relying on delayed manual reporting from separate tools. ### What platform provides analytics on video ad engagement rates? Based on G2 reviews, buyers looking for analytics on video ad engagement most often mention platforms with accessible reporting, audience insights, and campaign measurement dashboards. According to verified users, Quantcast Platform is noted for clear reporting, audience insight tools, forecasting, and creative grading that help teams understand campaign performance. G2 reviewers also mention StackAdapt for real-time reporting and easier insight gathering across campaigns, while Vibe is praised for simple dashboards and transparent analytics for streaming TV. The strongest common thread across these reviews is not just raw reporting, but the ability to interpret engagement signals and use them for optimization decisions. ### What platform integrates video ads with social media and OTT channels? Based on G2 reviews, illumin and Quantcast Platform stand out for connecting video advertising with broader cross-channel campaign planning. According to verified users, illumin reviewers mention combining programmatic channels with Facebook and mapping campaigns across the customer journey, while Quantcast reviewers describe running campaigns across channels from a single workflow. G2 reviewers also cite StackAdapt for managing video, CTV, native, and display in one environment, and some reviews reference Facebook for Business when social activation is a core part of the mix. In this dataset, the buyer need is usually unified planning and reporting across channels rather than a narrow video-only workflow. ## G2 Grid® for Video Advertising Software ![G2 Grid® for Video Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/video-advertising/grids.png?focus%5B%5D=5910&focus%5B%5D=5974&focus%5B%5D=4907&focus%5B%5D=1185713&focus%5B%5D=5405&focus%5B%5D=1183475&focus%5B%5D=74626&focus%5B%5D=108155) Highlighted products: StackAdapt, Prisma, The Trade Desk, Vibe, Facebook for Business, MNTN Performance TV, Amazon Video Ads, and QuickFrame. Underlying data: [Grid® JSON](https://www.g2.com/categories/video-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=prisma-mediaocean&focus%5B%5D=the-trade-desk&focus%5B%5D=vibe-2025-07-01&focus%5B%5D=facebook-for-business&focus%5B%5D=mntn-performance-tv&focus%5B%5D=amazon-amazon-video-ads&focus%5B%5D=quickframe) ## How Many Video Advertising Software Products Does G2 Track? **Total Products under this Category:** 206 ### Category Stats (Jul 2026) - **Average Rating**: 4.33/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Quantcast Platform (+0.12%) - Among all products in this category, Quantcast Platform recorded the largest rating increase compared to last month *Last updated: July 21, 2026* ## How Does G2 Rank Video Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 11,800+ Authentic Reviews - 206+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Video Advertising Software Is Best for Your Use Case? - **Leader:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Highest Performer:** [QuickFrame](https://www.g2.com/products/quickframe/reviews) - **Easiest to Use:** [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews) - **Top Trending:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Best Free Software:** [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) --- **Sponsored** ### Profound Profound helps the world’s biggest brands, including 10% of the Fortune 500, win more business from ChatGPT, Gemini, and other LLMs. With Profound, marketers get the full cycle of insight, action, and measurement. We provide the proprietary data, AI agents, and analytics you need to build high-impact campaigns that improve your visibility in AI search. As a result, teams at Ramp, DocuSign, and Figma use Profound daily to monitor their brand presence, identify high-value opportunities, and deploy AI agents that move the needle for agent engine optimization (AEO). Here’s what you get with Profound: Insights backed by data. Prompt Volumes is a proprietary dataset that creates the first accurate estimation of search conversations on LLMs. This lets you can pinpoint real, high-volume conversations relevant to your business, and inject your brand voice at scale. And, Answer Engine Insights then analyzes your brand's presence across ChatGPT, Perplexity, Gemini, and Copilot, showing how often you're mentioned, how you rank against competitors, sentiment trends, and which platforms drive the most visibility. Opportunities listed by highest potential impact. The Opportunities feature pinpoints where your brand visibility is weakest and tells you exactly what content will help you break into more AI search conversations. Each Opportunity is ranked by effort and impact, from net new content to existing optimizations. Profound Agents to take action autonomously. Agents autonomously use Profound's data to draft highly relevant articles, content briefs, landing pages, and optimizations. Through our integrations, they can notify teams for review via Slack, stage and publish directly in CMSs like WordPress, Sanity, and Contentful, or build presentations with Gamma. Our Agents can also perform deep research, use LLMs, build site maps, and more. Embedded analytics to measure true impact. Agent Analytics tracks what traditional analytics platforms like GA4 and Cloudflare miss. With infrastructure-level monitoring, see how bots and crawlers from AI platforms access your website: which pages crawlers visit, how often they return, and traffic and conversions from real users who were referred to your site via AI search. The Answer Engine Optimization (AEO) platform that drives results. Ramp used Profound to become the 5th most visible fintech brand in the world in a matter of weeks. "Profound allowed us to uncover behavioral patterns that traditional SEO tools couldn't capture. By analyzing long-tail queries in LLMs, we gained data-driven insights that let us run more targeted tests and stay ahead in AI-driven search." — Ashley Nguyen, SEO Strategist at Ramp Join the industry-leading marketing teams using Profound to control how their brands show up in AI search. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=280&secure%5Bchosen_at%5D=2026-07-21T09%3A06%3A25Z&secure%5Bdisplayable_resource_id%5D=1010585&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1384736&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1384736&secure%5Bresource_id%5D=280&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fvideo-advertising%3Fpage%3D9&secure%5Btoken%5D=f7c49ac6a545fe64d01290923c2c852df6fe68ee3ef8b213c0564c9db9286dbe&secure%5Burl%5D=https%3A%2F%2Fwww.tryprofound.com%2Fcontact-sales%3Futm_source%3Dg2%26utm_medium%3Dpaid%26utm_campaign%3Dg2-clicks-campaign&secure%5Burl_type%5D=book_demo) --- ## What Are the Top-Rated Video Advertising Software Products in 2026? ### 1. [Viewbix](https://www.g2.com/products/viewbix/reviews) Add interactive apps to your videos and share on Facebook, Twitter, websites and blogs. **Who Is the Company Behind Viewbix?** - **Seller:** [Viewbix](https://www.g2.com/sellers/viewbix) - **Year Founded:** 2011 - **HQ Location:** N/A - **Twitter:** @viewbix (949 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2640622 (2 employees on LinkedIn®) ### 2. [viraladsgen](https://www.g2.com/products/viraladsgen/reviews) It does research on what will going for a brands target audience, and reverse engineers viral tiktoks to create high performing tiktoks that increase the sales **Who Is the Company Behind viraladsgen?** - **Seller:** [Aelior Labs](https://www.g2.com/sellers/aelior-labs) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 3. [Voxus](https://www.g2.com/products/voxus/reviews) Voxus is a programmatic channel that reaches high-intent buyers across the Open Web, beyond Meta and Google. We fund the media, run the campaigns, and charge you only for verified conversions. If it's not in your dashboard, it's free. **Who Is the Company Behind Voxus?** - **Seller:** [Voxus](https://www.g2.com/sellers/voxus) - **Year Founded:** 2014 - **HQ Location:** São Paulo, BR - **LinkedIn® Page:** https://www.linkedin.com/company/voxus/ (34 employees on LinkedIn®) ### 4. [YellowHammer Managed Services](https://www.g2.com/products/yellowhammer-managed-services/reviews) Yellowhammer has developed a Performance Trading Platform. **Who Is the Company Behind YellowHammer Managed Services?** - **Seller:** [YellowHammer](https://www.g2.com/sellers/yellowhammer) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 5. [Yieldlab](https://www.g2.com/products/yieldlab/reviews) Yieldlab YRD is the logical continuation of the company's yield management- and programmatic advertising technologies, and the result of Yieldlab's long-standing experience in programmatic advertising. Via one platform and one central interface, Yieldlab YRD unites all advertising channels for the effective and efficient marketing of inventory. **Average Rating:** 3.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Yieldlab?** - **Seller:** [Yieldlab](https://www.g2.com/sellers/yieldlab) - **Year Founded:** 2001 - **HQ Location:** Freiburg, Baden-Württemberg, Germany - **LinkedIn® Page:** https://www.linkedin.com/company/virtualminds1/ (169 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market, 50% Small-Business #### What Are G2 Users Discussing About Yieldlab? - [What is Yieldlab used for?](https://www.g2.com/discussions/what-is-yieldlab-used-for) ### 6. [ZEFR](https://www.g2.com/products/zefr/reviews) ZEFR is a contextual video advertising solution. **Who Is the Company Behind ZEFR?** - **Seller:** [ZEFR](https://www.g2.com/sellers/zefr) - **Year Founded:** 2009 - **HQ Location:** Los Angeles, US - **LinkedIn® Page:** https://www.linkedin.com/company/zefr (251 employees on LinkedIn®) ## What Is Video Advertising Software? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Video Advertising Software? - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) - [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) - [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) - [Native Advertising Software](https://www.g2.com/categories/native-advertising) - [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms) --- ## How Do You Choose the Right Video Advertising Software? ### What You Should Know About Video Advertising Software ### What is Video Advertising Software? Before beginning any advertising endeavor, you must determine your advertising strategy. This includes setting (or being aware of) your advertising budget, knowing your target audience, outlining goals and desired outcomes, and determining your key performance indicators (KPIs). Video advertising enables marketers to share their company’s story by delivering extremely relevant content in an engaging manner with a greater audience reach. This type of advertising can be leveraged within a [cross-channel advertising](https://www.g2.com/categories/cross-channel-advertising) strategy to connect consumers across social media advertising, display advertising, and search advertising. Video advertisements come in a variety of formats, each with different advantages and disadvantages. Understand which ad formats you want to use and ensure that the platforms you are considering support them. Video advertising software platforms do not all have access to the same ad inventory, and you should take note of the [ad network](https://www.g2.com/categories/ad-network) and ad exchanges that can be accessed with the platforms you’re considering. This will help ensure your ads can be placed in front of your target audience. Depending on your company size, campaign strategy, and ad budget, you may need to account for how effectively video advertising can scale. Not every product handles large amounts of ads equally, so make sure you have a clear picture of a software’s limits before making a decision. Listed below are different kinds of video ads you can consider including in your campaign strategy: **In-stream —** This type of video advertising relies on the existence of other video content and can be displayed to your specified target audience. In-stream ads are tied to publisher content, which allows your company to home in on the right audience and boost brand awareness and user engagement. These video ads are shorter in nature, typically 15–30 seconds, and usually include a “skip this ad" feature since it interrupts a consumer’s video experience. There are three main types of in-stream ads: linear ads, non-linear ads, and companion ads. Linear video ads interrupt main video content and take up the entire video screen. Pre-roll linear ads are shown before the video content, mid-roll linear ads are played in the middle of the video content and resemble commercial breaks, and post-roll linear ads play at the end of a video. Post-roll video ads are useful when a consumer is watching a series of videos at one time. Finally, linear video ads can contain interactive components, like clicking for more information or downloading a piece of content. In contrast, nonlinear video ads, or overlay video ads, play without interrupting the main video’s stream. These ads will only cover a portion of the screen and will overlay the main video. If a consumer does not interact with a nonlinear ad, it will minimize in size or disappear altogether while the main video continues to play. Unlike the first two types of in-stream ads, companion video ads play around the main video but on the same webpage. These are the least disruptive of the three types, as they play alongside another video but never appear on their own. **Outstream —** Outstream video ads are far less intrusive than in-stream video ads because they are served outside of a video player. One huge benefit of outstream video ads for marketers and advertisers is that they don’t have to worry about their ads not being seen. Outstream ads only play when they are completely in view, and they pause when someone scrolls away from them. Because outstream ads are closely related to the other content on the screen, they are sometimes called native video ads because they look natural alongside the other content; these ads can be integrated with other [native advertising software](https://www.g2.com/categories/native-advertising). Finally, outstream videos, also known as in-read videos, are triggered to play when they are within the reading area of the page’s content. **In-banner —** More disruptive than outstream video ads, in-banner video ads are typically set to autoplay when you open a website, appearing at the top, bottom, or sides of a webpage. In-banner ads can be leveraged in parallel with display advertising software and can redirect consumers to a brand’s website or targeted landing page. Key Benefits of Video Advertising Software - Programmatically purchase video ads across the entire web with ease - Display your content with engaging videos that your audience wants to watch, which will increase involvement and click-through rates (CTR) - Zone in on your desired audience through a wide range of targeting methods and hyperpersonalization - Increase efficiency in your video advertising trafficking by using bulk edit and upload features - Keep an eye on campaign performance by tracking views, impressions, and conversions - Increase brand awareness, sales, and retention ### Why Use Video Advertising Software? Using video as an advertising form will not only boost engagement with your target audience, but it will also increase interactivity and trust with your consumers. Types of video advertisements that can assist you in increasing interactivity and brand recognition include product feature videos, tutorial videos, customer testimonial videos, and many more. Video advertising can help companies in an abundance of ways, including: **Transparency and brand safety —** You want a platform that is going to give you an accurate and holistic picture of where your ads are running. This helps immensely in tracking the actual ROAS of your campaigns and detecting fraudulent impressions caused by bots. Furthermore, you need to know what types of websites are running your ads. This may be less of a concern for some industries than for others, but most brands need a software package that can ensure their ads are only being displayed on brand-friendly sites. **Mobile advertising —** Video advertising and mobile advertising go hand in hand. The video format enables brands to connect with their consumers in a more natural way, and mobile advertising enables that connection to occur where consumers are—their mobile devices. Smartphones allow people to consume videos on the go, which provides a more immersive, personalized experience. This personalization helps marketers increase brand awareness, lead generation, and conversion rates. **Shareability —** Video can be leveraged throughout your social media advertising efforts, as social media platforms make it inherently easier to share content, especially video. Not only do social media platforms help people easily share videos, which exponentially increases that video’s exposure, it also provides other benefits for marketers. One huge benefit is that sponsored videos look extremely similar to organic content in social media feeds (i.e. other text posts, images, and videos that are being shared on those platforms by the people you follow). As a result, those videos will have additional shares, likes, and comments. Additionally, social media assists marketers with the storytelling aspect of their video ads, which will help consumers build an emotional connection with that brand. Marketers will then be able to tee up video ads that will resonate with their target audiences. ### Who Uses Video Advertising Software? Video advertising can help companies showcase their brand story all while entertaining their consumers. Video ads can also help companies build awareness of their latest products, as well as increase customer advocacy efforts by highlighting customer testimonial videos. The following users are most likely to use video advertising software: **Marketers —** Digital marketers are typically involved with video advertising strategies, but marketing generalists could also use video advertising software if a company didn’t have specialized marketing functions. Marketers can leverage video advertising as a way to convey their brand’s message in a short amount of time. Additionally, video is an exceptional medium to strengthen brand identity due to consistency in branding and design. As video is more engaging than the typical text ad, marketers use video advertising software to increase brand recall among its consumers. **Ad agencies —** If a company doesn’t have a dedicated marketing function focused on advertising, it can decide to outsource help with an ad agency. Ad agencies employ industry experts that will help with the production, promotion, and management of video ads. Additionally, an ad agency will ensure that your company’s branding is consistent throughout all of your video advertising efforts. ### Video Advertising Software Features Video ads create the opportunity to build a more entertaining experience for consumers to interact with a brand’s content. Video advertising software can help you target your desired audience based on personal preferences and behavioral patterns. **Real-time bidding capabilities —** Video advertisements can be bought in real time through a process called real-time bidding (RTB). This allows ads to be more targeted, as they are bought on an impression-by-impression basis as the webpage loads. Purchasing advertisements in real time requires the use of a [demand side platform](https://www.g2.com/categories/demand-side-platform-dsp), which may or may not be packaged with video advertising software. If you wish to purchase video ads in the RTB environment, the products you are considering must have DSP capabilities. **Integrations —** Your advertising platform will need to integrate with a variety of other software your company already uses. From [other digital advertising software](https://www.g2.com/categories/other-digital-advertising) and [data management platforms](https://www.g2.com/categories/data-management-platform-dmp) to [marketing automation software](https://www.g2.com/categories/marketing-automation), making sure a product can integrate with existing software will help provide a more comprehensive and holistic view of your data. **Bulk editing and uploading —** Bulk editing and uploading will save you time when launching video ads as you can simultaneously update several videos at once across one or multiple campaigns. Additionally, bulk uploading provides the capability to make offline changes to a spreadsheet that can include your creative, keywords, targeted personas/groups, etc. **Brand safety —** This feature is important when ensuring brand consistency across multiple platforms. Video advertising software that offers this feature will protect your brand so it doesn’t appear on websites or in articles or videos that will conflict with your brand’s image, mission, and values. **Targeting —** With the help of the integration feature mentioned above, video advertising software can offer tools that will allow you to target your desired audience with more relevant messaging and engaging videos. **Workflow capability —** Workflow capabilities streamline the process of creating, launching, managing, and tracking the success of your video advertising campaigns. With this feature, you will be able to view the status of your video ad, choose your video ad placement, and review the performance of the campaign. **Campaign dashboard —** It’s important to optimize your video ads over time, whether that includes tactics like shortening the length of your video or altering the video’s content to further personalize it to your audience. A campaign dashboard is a feature that will assist you in optimizing your videos and track your video ad performance. Metrics that can be included in this dashboard include views, average watch time, click-through rate (CTR), reach, and frequency. ### Trends Related to Video Advertising Software **Artificial intelligence (AI) —** While not a new trend as a whole, AI enables marketers to further hyperpersonalize video advertisements for their targeted audience. Since video ads help build strong connections with consumers, it’s important that those connections are targeted to people’s demographics, preferences, location, etc. AI offers real-time feedback on video ad campaigns, as opposed to marketers manually having to pull and generate data. Some of the data points that AI can offer up include where in a video a customer drops off and video ad interaction times, which in turn will help marketers determine the audience to target next. ### Potential Issues with Video Advertising Software While video advertising software can help you streamline and measure the effectiveness of your video advertising initiatives, it may or may not be able to protect you from ad fraud. Ad fraud is a scam where people take advantage of advertisers by making them pay for something that doesn’t correlate with specified campaign metrics. Examples of ad fraud include click fraud, domain spoofing, pixel stuffing, and many others. Click fraud generates fake traffic through the automated use of clicking programs, which in turn charges the advertiser for no results. Domain spoofing occurs when someone misrepresents a domain where an ad is placed as that of a high-performing webpage. Finally, pixel stuffing takes place when ads are placed within pixels on a website, which then displays a registered impression to an advertiser. Unfortunately, because the ad is in a pixel, consumers aren’t actually seeing the ad, but the advertiser is being charged for that impression. ### Software and Services Related to Video Advertising Software **Display advertising software —** Video advertising can be used in tandem with a display advertising strategy. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and video ads. Many display advertising tools also offer cross-channel functionalities across search, video, mobile, and social media channels. **Social media advertising software —** Social media advertising software helps companies advertise on social media sites such as Facebook, Instagram, Twitter, and LinkedIn. Advertisers can use video ads throughout social media platforms as sponsored posts to drive both brand awareness and direct response initiatives. For example, a video advertisement may appear in the “stories" portion of Instagram, which at first glance will look like all the other content displayed in your Instagram stories. **Mobile advertising software —** Not only are more and more consumers on social media, but they predominantly interact with social media platforms on their mobile devices. This makes mobile advertising a natural fit to launch video advertisements. If you’re thinking of initiating a mobile advertising campaign that includes video ads, make sure the tool you choose can accommodate a video strategy. **Native advertising software —** This type of software helps advertisers buy and manage ads that are formatted similarly to a website’s content, which in turn more accurately adhere to consumers’ media consumption habits. As mentioned previously, outstream video ads are referred to as native ads because they look natural alongside the main content on a website. Video advertising can be used within a native advertising strategy.