# Best Video Advertising Software - Page 13 ## How Many Video Advertising Software Products Does G2 Track? **Total Products under this Category:** 206 ### Category Stats (Jul 2026) - **Average Rating:** 4.33/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** AdRoll ABM (Formerly RollWorks) (+0.16%) - Among all products in this category, AdRoll ABM (Formerly RollWorks) recorded the largest rating increase compared to last month _Last updated: July 27, 2026_ ## How Does G2 Rank Video Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 11,800+ Authentic Reviews - 206+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Video Advertising Software ![G2 Grid® for Video Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/video-advertising/grids.png?focus%5B%5D=5910&focus%5B%5D=5974&focus%5B%5D=4907&focus%5B%5D=1185713&focus%5B%5D=5405&focus%5B%5D=1183475&focus%5B%5D=74626&focus%5B%5D=108155) Highlighted products: StackAdapt, Prisma, The Trade Desk, Vibe, Facebook for Business, MNTN Performance TV, Amazon Video Ads, and QuickFrame. Underlying data: [Grid® JSON](https://www.g2.com/categories/video-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=prisma-mediaocean&focus%5B%5D=the-trade-desk&focus%5B%5D=vibe-2025-07-01&focus%5B%5D=facebook-for-business&focus%5B%5D=mntn-performance-tv&focus%5B%5D=amazon-amazon-video-ads&focus%5B%5D=quickframe) ### [RedLotus Rich Media Suite](https://www.g2.com/products/redlotus-rich-media-suite/reviews) A variety of rich media templates that you can use in desktop and mobile including Android & iOS devices. #### Who Is the Company Behind RedLotus Rich Media Suite? - **Seller:** [VeerOne](https://www.g2.com/sellers/veerone) - **Year Founded:** 2020 - **HQ Location:** Kwun Tong, Hong Kong - **LinkedIn® Page:** https://www.linkedin.com/company/veerone/ (65 employees on LinkedIn®) ### [ReklamStore DSP](https://www.g2.com/products/reklamstore-dsp/reviews) ReklamStore Self-Serve DSP is a real-time advertising platform for marketing professionals and agencies which allow them to create, manage and monitor their online, video and mobile ad campaigns include various pricing models, such as CPM, CPC, etc… We provide a self-serve advertising solution for advertisers to target the right audience with the right ad model by analyzing users’ demographics, interest, and behavior according to their web browsing history. 📌 Reach premium display, video, native and POP traffic. 📌 Publish on desktop / mobile web / in-app 📌 3rd Party tag support: JS tag, rotating tags etc. 📌 Integrated 140+ SSPs & traffic sources 📌 Advanced targeting options: Geo, device, SSP, browser, operating system, carrier, white-listing, and black-listing. **Average Rating:** 3.8/5.0 **Total Reviews:** 2 #### How Do G2 Users Rate ReklamStore DSP? - **Ease of Use:** 8.3/10 (Category avg: 8.6/10) #### Who Is the Company Behind ReklamStore DSP? - **Seller:** [ReklamStore](https://www.g2.com/sellers/reklamstore-3e00bf3f-99d3-440e-897a-bb473bdde8c9) - **Year Founded:** 2007 - **HQ Location:** Istanbul, TR - **LinkedIn® Page:** http://www.linkedin.com/company/reklamstore (132 employees on LinkedIn®) #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of ReklamStore DSP? **["ReklamStore DSP review for advertisers"](https://www.g2.com/survey_responses/reklamstore-dsp-review-5273079)** **Rating:** 4.0/5.0 stars _— Lauren R._ [Read full review](https://www.g2.com/survey_responses/reklamstore-dsp-review-5273079) ### [ResponsiveAds](https://www.g2.com/products/responsiveads/reviews) ResponsiveAds™ is the leading engagement-driving creative automation ad tech for brands, agencies & publishers to produce, deliver & optimize high-impact HTML5 ads that adapt to any size, shape, or variant. We simplify resizing rich-media ads. — Thus accelerating revenue lift. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate ResponsiveAds? - **Ease of Use:** 5.0/10 (Category avg: 8.6/10) - **Performance and Reliability:** 5.0/10 (Category avg: 8.6/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.2/10) #### Who Is the Company Behind ResponsiveAds? - **Seller:** [ResponsiveAds](https://www.g2.com/sellers/responsiveads) - **Year Founded:** 2012 - **HQ Location:** New York, US - **LinkedIn® Page:** http://www.linkedin.com/company/responsiveads (32 employees on LinkedIn®) #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of ResponsiveAds? **["good for advertisements"](https://www.g2.com/survey_responses/responsiveads-review-8587357)** **Rating:** 4.0/5.0 stars _— Saikumar G._ [Read full review](https://www.g2.com/survey_responses/responsiveads-review-8587357) ### [Revo Video](https://www.g2.com/products/revo-video/reviews) Revo Video is the most robust video shopping solution that enables brands to drive conversion and sales using shoppable video. We provide the most comprehensive video features; Shoppable Carousel of Videos, Live Shopping, and 1:1 Video Shopping. Increase sales by enabling commerce at the point of inspiration with a simple One-click Checkout. #### Who Is the Company Behind Revo Video? - **Seller:** [Borderfree financial technologies](https://www.g2.com/sellers/borderfree-financial-technologies) - **Year Founded:** 2020 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/revo-video (6 employees on LinkedIn®) ### [RTB House](https://www.g2.com/products/rtb-house/reviews) RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions. **Average Rating:** 4.4/5.0 **Total Reviews:** 15 #### How Do G2 Users Rate RTB House? - **Ease of Use:** 8.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.2/10) #### Who Is the Company Behind RTB House? - **Seller:** [RTB House](https://www.g2.com/sellers/rtb-house) - **Year Founded:** 2012 - **HQ Location:** Warsaw, Poland - **LinkedIn® Page:** https://www.linkedin.com/company/rtb-house/ (1,430 employees on LinkedIn®) #### Who Uses This Product? - **Top Industries:** Leisure, Travel & Tourism - **Company Size:** 60% Medium, 33% Small #### What Do G2 Reviewers Say About RTB House? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **24/7 customer support** of RTB House, praising their quick resolutions and helpful service. - Users value the **exceptional performance results** from RTB House, underscoring their effective campaigns and commitment to improvement. - Users praise RTB House for delivering **excellent results** and effortless implementation, enhancing their advertising effectiveness. - Users highlight the **great results and support** from RTB House, praising their commitment to continuous improvement. - Users find RTB House to be a **very helpful and sorted platform** , offering great support and effortless implementation. ##### Cons - Users are frustrated by **dashboard issues** that hinder budget control, data formatting, and date range clarity. - Users experience **navigation issues** with campaign control and reporting, limiting budget visibility and creative comparisons. - Users face **billing issues** with limited control over budget allocation and reporting functionalities in RTB House. - Users desire more **control over budget management** and clearer insights into campaign performance and creative types. - Users dislike the **complexity in data handling** with RTB House, making it difficult to extract and format information easily. #### What Are Recent G2 Reviews of RTB House? **["Great results and great service"](https://www.g2.com/survey_responses/rtb-house-review-10880223)** **Rating:** 5.0/5.0 stars _— Guido D._ [Read full review](https://www.g2.com/survey_responses/rtb-house-review-10880223) **["High ROI but Limited Creative Flexibility"](https://www.g2.com/survey_responses/rtb-house-review-12467802)** **Rating:** 4.0/5.0 stars _— Marco P._ [Read full review](https://www.g2.com/survey_responses/rtb-house-review-12467802) ### [Ruby by Retrosoft](https://www.g2.com/products/ruby-by-retrosoft/reviews) Ruby is a Programmatic Advertising solution that enable SMEs, Sales Teams and Corporate Brands deploy smarter digital advertisements. #### Who Is the Company Behind Ruby by Retrosoft? - **Seller:** [Retrosoft Solutions](https://www.g2.com/sellers/retrosoft-solutions) - **Year Founded:** 2019 - **HQ Location:** Lagos, NG - **LinkedIn® Page:** https://www.linkedin.com/company/evaluatemarketing (9 employees on LinkedIn®) ### [Sightly](https://www.g2.com/products/sightly/reviews) Sightly is a growing technology company leading the revolution in real-time marketing and brand intelligence. We’ve managed paid media for global brands and agencies since 2010. In 2019, we began building an internal planning tool that went far beyond the standard brand safety & suitability parameters to help clarify brand positioning and activate opportunity in real-time. Now, our AI-powered Brand Mentality® platform empowers marketers to respond to culture with speed and authenticity. Brand Mentality transforms a brand’s unique DNA into a real-time marketing algorithm, and provides nuanced media & marketing recommendations to trending cultural moments. Sightly helps brands monitor social trends, mitigate risks, contextually target, and activate authentically across YouTube, TikTok, Meta, CTV, Live Streaming and more. The result: better, faster decision-making that drives real ROI. We’re passionate about our product, our customers, our impact on the world, and most importantly our team. At Sightly, you’ll find a fun and fast-paced environment where you can make a real impact. Our team is made up of highly motivated, inherently curious, results-oriented humans who are passionate about marketing and tapped-into culture. Mission: Join us as we pursue our disruptive mission to empower businesses everywhere to make the most authentic and profitable decisions in real time. #### Who Is the Company Behind Sightly? - **Seller:** [Sightly](https://www.g2.com/sellers/sightly) - **Year Founded:** 2013 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/sightly/ (87 employees on LinkedIn®) ### [Smartly Video and Display](https://www.g2.com/products/smartly-video-and-display/reviews) Ad-Lib.io powers creative effectiveness. We are a next generation creative technology platform that empowers marketers at enterprise brands to produce and optimize relevant creative across all channels--display, social, video, and mobile. 80+ global brands, including 10 of the top 30 global advertisers, leverage Ad-Lib.io to personalize ads at scale. Recent awards win include: • 2021 Startup of the Year by Campaign Tech • #1 Most Value Tech Product by Campaign Tech Asia • 2021 Programmatic Power Player by AdExchanger Our platform makes it easy to translate your “big idea” and brand assets into custom, reusable templates, activate campaigns across channels, formats, and regions, dynamically optimize ads for maximum relevance, and generate creative insights down to the creative element pre, during and post flight to boost campaign effectiveness. To find out more, visit https://ad-lib.io/ **Average Rating:** 5.0/5.0 **Total Reviews:** 2 #### How Do G2 Users Rate Smartly Video and Display? - **Ease of Use:** 10.0/10 (Category avg: 8.6/10) #### Who Is the Company Behind Smartly Video and Display? - **Seller:** [Smartly.io](https://www.g2.com/sellers/smartly-io) - **Year Founded:** 2013 - **HQ Location:** Helsinki, Finland - **Twitter:** @smartlyio (2,242 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3199750/ (966 employees on LinkedIn®) #### Who Uses This Product? - **Company Size:** 50% Medium, 50% Large #### What Are Recent G2 Reviews of Smartly Video and Display? **["Very fast, powerful offers large time savings for larger advertisers"](https://www.g2.com/survey_responses/smartly-video-and-display-review-4413658)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/smartly-video-and-display-review-4413658) **["Process efficiencies and customer service"](https://www.g2.com/survey_responses/smartly-video-and-display-review-4415508)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/smartly-video-and-display-review-4415508) ### [Spotify Advertising](https://www.g2.com/products/spotify-advertising/reviews) Spotify Advertising is a digital advertising platform that enables businesses to reach audiences across Spotify’s music and podcast streaming ecosystem. It allows advertisers to deliver campaigns using a range of formats, including audio, video, display and podcast ads, designed to engage listeners during key moments in their streaming experience. The platform supports brand awareness, consideration and performance-driven objectives across Spotify’s global user base. The platform provides audience targeting capabilities using Spotify’s first-party data, allowing advertisers to reach users based on factors such as demographics, interests, listening behaviours, genres and contextual signals. Campaigns can be managed through Spotify Ads Manager, a self-serve interface that enables advertisers to set objectives, define budgets, select audiences, create or upload creative assets, and launch campaigns within a short timeframe. Spotify Advertising also includes measurement and reporting tools that help advertisers assess campaign performance against defined goals. These insights allow brands to understand reach, engagement and delivery, and to optimise campaigns over time. Overall, the platform is designed to give advertisers control over planning, execution and measurement while leveraging Spotify’s audio-first environment to connect with engaged audiences. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Spotify Advertising? - **Ease of Use:** 10.0/10 (Category avg: 8.6/10) #### Who Is the Company Behind Spotify Advertising? - **Seller:** [Spotify](https://www.g2.com/sellers/spotify) - **Year Founded:** 2006 - **HQ Location:** Stockholm, Stockholm County - **Twitter:** @Spotify (20,489,840 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/207470/ (18,797 employees on LinkedIn®) - **Ownership:** NYSE - New York Stock Exchange #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Spotify Advertising? **["Captures and Keeps My Podcast Audience Engaged"](https://www.g2.com/survey_responses/spotify-advertising-review-12658286)** **Rating:** 4.0/5.0 stars _— chris t._ [Read full review](https://www.g2.com/survey_responses/spotify-advertising-review-12658286) ### [Taptica](https://www.g2.com/products/taptica/reviews) Taptica's proprietary tech stack leverages dynamic supply segmentation, quality assurance algorithms, and an optimization engine that rules them all. **Average Rating:** 3.8/5.0 **Total Reviews:** 4 #### How Do G2 Users Rate Taptica? - **Ease of Use:** 8.9/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.2/10) #### Who Is the Company Behind Taptica? - **Seller:** [Taptica](https://www.g2.com/sellers/taptica) - **HQ Location:** New York, US - **Twitter:** @Taptica (1,781 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/tremor-video (126 employees on LinkedIn®) #### Who Uses This Product? - **Company Size:** 50% Large, 25% Small #### What Are Recent G2 Reviews of Taptica? **["Solid display partner"](https://www.g2.com/survey_responses/taptica-review-7918096)** **Rating:** 4.0/5.0 stars _— Paul M._ [Read full review](https://www.g2.com/survey_responses/taptica-review-7918096) **["Taptica boosts bookings and revenues for our travel merchants"](https://www.g2.com/survey_responses/taptica-review-7883316)** **Rating:** 5.0/5.0 stars _— Ishan M._ [Read full review](https://www.g2.com/survey_responses/taptica-review-7883316) ### [The Agility Precision Advertising Platform](https://www.g2.com/products/the-agility-precision-advertising-platform/reviews) Agility is precision advertising--the third pillar of digital advertising after paid search and paid social-- and is eliminating brand awareness as we know it. With advertising costs rising in paid search and paid social and a lack of data and measurement transparency, it's harder than ever to grow quickly and profitably. Precision advertising merges channels and ad formats into one platform so you can control and optimize every aspect of the ad experience for each persona, from first touch to conversion. Measure using rigorous data science methods to finally understand the impact on revenue and other channels. Join the movement. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate The Agility Precision Advertising Platform? - **Ease of Use:** 5.0/10 (Category avg: 8.6/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind The Agility Precision Advertising Platform? - **Seller:** [Agility Digital](https://www.g2.com/sellers/agility-digital) - **Year Founded:** 2015 - **HQ Location:** Draper, US - **LinkedIn® Page:** https://www.linkedin.com/company/agility-digital/about/ (76 employees on LinkedIn®) #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of The Agility Precision Advertising Platform? **["Research of platforms for advanced marketing"](https://www.g2.com/survey_responses/the-agility-precision-advertising-platform-review-10740258)** **Rating:** 4.5/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/the-agility-precision-advertising-platform-review-10740258) ### [TriAD CTV®](https://www.g2.com/products/triad-ctv/reviews) TriAD CTV® is a Connected TV (CTV) Advertising Platform for brands and agencies that provides best-in-class audience targeting, access to inventory, and reporting. TriAD's state-of-the-art technology enables marketers to directly target their audience on every CTV device, channel, and app; using first-party, third-party, and geolocation data. #### Who Is the Company Behind TriAD CTV®? - **Seller:** [TriAD CTV®](https://www.g2.com/sellers/triad-ctv) - **Year Founded:** 2013 - **HQ Location:** Indianapolis, US - **Twitter:** @triadctv (10 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/triad-ctv (9 employees on LinkedIn®) ### [tvScientific](https://www.g2.com/products/tvscientific/reviews) The Performance Advertising Platform for All of TV tvScientific makes television advertising accessible, measurable, and performance-focused for businesses of every size. Built for both connected TV (CTV) and traditional linear TV, the platform transforms television into a modern, outcomes-based marketing channel—one where campaigns are easy to launch, optimize, and measure with precision. By bringing the accountability of digital advertising to the power of TV, tvScientific helps brands of all sizes unlock growth at scale. Put Your Brand on the Largest Screen in the House With tvScientific, advertisers gain access to 95% of ad-supported streaming audiences along with premium linear TV inventory, ensuring reach across the full television landscape. Campaigns can scale efficiently while maintaining complete control over targeting and measurement, giving brands the ability to connect with the right audiences on the largest, most engaging screen in the home. Powered by Proprietary Technology At the heart of the platform is patented AI optimization combined with deterministic ID technology. Advertisers buy TV inventory on a cost-per-outcome (CPO) basis, tying every dollar spent directly to business results like ROAS, impressions, or purchases. Campaigns automatically learn and adapt in real time, while radical transparency in reporting gives marketers full confidence in performance, attribution, and ROI. Measurable Impact at Your Fingertips Built on the principles of customer performance and accountability, tvScientific delivers clear reporting, automation, and insights that help marketers prove and improve the impact of TV within their broader media mix. Whether you’re a performance marketer focused on ROI or a brand builder seeking reach and engagement, tvScientific turns television into a true performance channel for measurable growth and long-term success. #### Who Is the Company Behind tvScientific? - **Seller:** [tvScientific](https://www.g2.com/sellers/tvscientific) - **Year Founded:** 2020 - **HQ Location:** Los Angeles, California, United States - **LinkedIn® Page:** http://www.linkedin.com/company/tvscientific (169 employees on LinkedIn®) - **Phone:** ‪(310) 853-3485 ### [Veeroll](https://www.g2.com/products/veeroll-pte-ltd-veeroll/reviews) Veeroll is designed to make it easy to generate high quality faceless social media videos in minutes. Veeroll is unique in the range of styles in which you can create videos. Script, images and voices are generated using AI. You can control each step of the video creation and make sure that the videos generated are aligned with your brand. By using Veeroll you can easily leverage content marketing on social media channels to grow your brand with engaging short videos: Tiktok, Instagram, Facebook, YouTube, Linkedin and more. **Average Rating:** 4.9/5.0 **Total Reviews:** 8 #### How Do G2 Users Rate Veeroll? - **Ease of Use:** 9.6/10 (Category avg: 8.6/10) - **Performance and Reliability:** 6.7/10 (Category avg: 8.6/10) - **Close Ecosystem API:** 8.3/10 (Category avg: 8.0/10) - **Workflow Capability:** 6.7/10 (Category avg: 8.2/10) #### Who Is the Company Behind Veeroll? - **Seller:** [Veeroll Pte](https://www.g2.com/sellers/veeroll-pte) - **Year Founded:** 2014 - **HQ Location:** Singapore, SG - **Twitter:** @veeroll (118 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/veeroll-pte-ltd/ (3 employees on LinkedIn®) #### Who Uses This Product? - **Company Size:** 63% Medium, 38% Small #### What Are Recent G2 Reviews of Veeroll? **["Streamlined LinkedIn Presence with AI-Assisted Posts, Targeting, and Insights"](https://www.g2.com/survey_responses/veeroll-review-13096424)** **Rating:** 4.0/5.0 stars _— Verified User in Oil & Energy_ [Read full review](https://www.g2.com/survey_responses/veeroll-review-13096424) **["Create quick commercial videos."](https://www.g2.com/survey_responses/veeroll-review-9644372)** **Rating:** 5.0/5.0 stars _— Olivia S._ [Read full review](https://www.g2.com/survey_responses/veeroll-review-9644372) ### [VidCorp Video Communications Platform](https://www.g2.com/products/vidcorp-video-communications-platform/reviews) VidCorp is a Onlne Video Communication Platform for Corporate, marketing communications & market research using SMS & Email for targeted distribution. #### Who Is the Company Behind VidCorp Video Communications Platform? - **Seller:** [VidCorp](https://www.g2.com/sellers/vidcorp) - **Year Founded:** 2012 - **HQ Location:** Prahran, AU - **Twitter:** @VidCorpOVP (62 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/tall-bob/ (16 employees on LinkedIn®) - [‹ Prev‹ Prev](/categories/video-advertising?order=g2_score&page=12#product-list) - [1](/categories/video-advertising?order=g2_score#product-list) - [2](/categories/video-advertising?order=g2_score&page=2#product-list) - … - [9](/categories/video-advertising?order=g2_score&page=9#product-list) - [10](/categories/video-advertising?order=g2_score&page=10#product-list) - [11](/categories/video-advertising?order=g2_score&page=11#product-list) - [12](/categories/video-advertising?order=g2_score&page=12#product-list) - 13 - [14](/categories/video-advertising?order=g2_score&page=14#product-list) - [Next ›Next ›](/categories/video-advertising?order=g2_score&page=14#product-list) Spotlight Categories [Auto Dialer Software](https://www.g2.com/categories/auto-dialer) [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) [Board Management Software](https://www.g2.com/categories/board-management) [Integration Platform as a Service (iPaaS) Solutions](https://www.g2.com/categories/ipaas) [Bot Platforms Software](https://www.g2.com/categories/bot-platforms) Similar Categories - [Ad Networks](/categories/ad-networks) - [App Monetization Platforms](/categories/app-monetization-platforms) - [Audience Data Providers](/categories/audience-data-providers) - [Click Fraud](/categories/click-fraud) - [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms) - [Creative Management Platforms](/categories/creative-management-platforms) - [Cross-Channel Advertising](/categories/cross-channel-advertising) - [Data Management Platform (DMP)](/categories/data-management-platform-dmp) - [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp) - [Digital Advertising Intelligence](/categories/digital-advertising-intelligence) - [Digital Audio Advertising](/categories/digital-audio-advertising) - [Display Advertising](/categories/display-advertising) - [Identity Resolution](/categories/identity-resolution) - [Media Sales Software](/categories/media-sales-software) - [Mobile Advertising](/categories/mobile-advertising) [Browse Video Advertising Themes](/categories/video-advertising/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 Video advertising software enables advertisers to buy, manage, and place video ads on websites. Video advertising is typically managed by a company’s marketing team or a third-party ad agency and can be leveraged to drive both brand awareness and direct response initiatives. Advertisers may elect to use video advertising due to the possibility of higher engagement rates and better conversion numbers compared to other channels. Video advertising functionality may be offered through a best-of-breed product but is more commonly bundled into a cross-channel platform that may also possess capabilities of [search advertising software](https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [mobile advertising software](https://www.g2.com/categories/mobile-advertising), or [social media advertising software](https://www.g2.com/categories/social-media-advertising). To qualify for inclusion in the Video Advertising category, a product must: - Offer tools for uploading or creating video ads - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics of reach, conversions, and return on ad spend (ROAS) Show More * * * ## How Do You Choose the Right Video Advertising Software? ### What You Should Know About Video Advertising Software ### What is Video Advertising Software? Before beginning any advertising endeavor, you must determine your advertising strategy. This includes setting (or being aware of) your advertising budget, knowing your target audience, outlining goals and desired outcomes, and determining your key performance indicators (KPIs). Video advertising enables marketers to share their company’s story by delivering extremely relevant content in an engaging manner with a greater audience reach. This type of advertising can be leveraged within a [cross-channel advertising](https://www.g2.com/categories/cross-channel-advertising) strategy to connect consumers across social media advertising, display advertising, and search advertising. Video advertisements come in a variety of formats, each with different advantages and disadvantages. Understand which ad formats you want to use and ensure that the platforms you are considering support them. Video advertising software platforms do not all have access to the same ad inventory, and you should take note of the [ad network](https://www.g2.com/categories/ad-network) and ad exchanges that can be accessed with the platforms you’re considering. This will help ensure your ads can be placed in front of your target audience. Depending on your company size, campaign strategy, and ad budget, you may need to account for how effectively video advertising can scale. Not every product handles large amounts of ads equally, so make sure you have a clear picture of a software’s limits before making a decision. Listed below are different kinds of video ads you can consider including in your campaign strategy: **In-stream —** This type of video advertising relies on the existence of other video content and can be displayed to your specified target audience. In-stream ads are tied to publisher content, which allows your company to home in on the right audience and boost brand awareness and user engagement. These video ads are shorter in nature, typically 15–30 seconds, and usually include a “skip this ad" feature since it interrupts a consumer’s video experience. There are three main types of in-stream ads: linear ads, non-linear ads, and companion ads. Linear video ads interrupt main video content and take up the entire video screen. Pre-roll linear ads are shown before the video content, mid-roll linear ads are played in the middle of the video content and resemble commercial breaks, and post-roll linear ads play at the end of a video. Post-roll video ads are useful when a consumer is watching a series of videos at one time. Finally, linear video ads can contain interactive components, like clicking for more information or downloading a piece of content. In contrast, nonlinear video ads, or overlay video ads, play without interrupting the main video’s stream. These ads will only cover a portion of the screen and will overlay the main video. If a consumer does not interact with a nonlinear ad, it will minimize in size or disappear altogether while the main video continues to play. Unlike the first two types of in-stream ads, companion video ads play around the main video but on the same webpage. These are the least disruptive of the three types, as they play alongside another video but never appear on their own. **Outstream —** Outstream video ads are far less intrusive than in-stream video ads because they are served outside of a video player. One huge benefit of outstream video ads for marketers and advertisers is that they don’t have to worry about their ads not being seen. Outstream ads only play when they are completely in view, and they pause when someone scrolls away from them. Because outstream ads are closely related to the other content on the screen, they are sometimes called native video ads because they look natural alongside the other content; these ads can be integrated with other [native advertising software](https://www.g2.com/categories/native-advertising). Finally, outstream videos, also known as in-read videos, are triggered to play when they are within the reading area of the page’s content. **In-banner —** More disruptive than outstream video ads, in-banner video ads are typically set to autoplay when you open a website, appearing at the top, bottom, or sides of a webpage. In-banner ads can be leveraged in parallel with display advertising software and can redirect consumers to a brand’s website or targeted landing page. Key Benefits of Video Advertising Software - Programmatically purchase video ads across the entire web with ease - Display your content with engaging videos that your audience wants to watch, which will increase involvement and click-through rates (CTR) - Zone in on your desired audience through a wide range of targeting methods and hyperpersonalization - Increase efficiency in your video advertising trafficking by using bulk edit and upload features - Keep an eye on campaign performance by tracking views, impressions, and conversions - Increase brand awareness, sales, and retention ### Why Use Video Advertising Software? Using video as an advertising form will not only boost engagement with your target audience, but it will also increase interactivity and trust with your consumers. Types of video advertisements that can assist you in increasing interactivity and brand recognition include product feature videos, tutorial videos, customer testimonial videos, and many more. Video advertising can help companies in an abundance of ways, including: **Transparency and brand safety —** You want a platform that is going to give you an accurate and holistic picture of where your ads are running. This helps immensely in tracking the actual ROAS of your campaigns and detecting fraudulent impressions caused by bots. Furthermore, you need to know what types of websites are running your ads. This may be less of a concern for some industries than for others, but most brands need a software package that can ensure their ads are only being displayed on brand-friendly sites. **Mobile advertising —** Video advertising and mobile advertising go hand in hand. The video format enables brands to connect with their consumers in a more natural way, and mobile advertising enables that connection to occur where consumers are—their mobile devices. Smartphones allow people to consume videos on the go, which provides a more immersive, personalized experience. This personalization helps marketers increase brand awareness, lead generation, and conversion rates. **Shareability —** Video can be leveraged throughout your social media advertising efforts, as social media platforms make it inherently easier to share content, especially video. Not only do social media platforms help people easily share videos, which exponentially increases that video’s exposure, it also provides other benefits for marketers. One huge benefit is that sponsored videos look extremely similar to organic content in social media feeds (i.e. other text posts, images, and videos that are being shared on those platforms by the people you follow). As a result, those videos will have additional shares, likes, and comments. Additionally, social media assists marketers with the storytelling aspect of their video ads, which will help consumers build an emotional connection with that brand. Marketers will then be able to tee up video ads that will resonate with their target audiences. ### Who Uses Video Advertising Software? Video advertising can help companies showcase their brand story all while entertaining their consumers. Video ads can also help companies build awareness of their latest products, as well as increase customer advocacy efforts by highlighting customer testimonial videos. The following users are most likely to use video advertising software: **Marketers —** Digital marketers are typically involved with video advertising strategies, but marketing generalists could also use video advertising software if a company didn’t have specialized marketing functions. Marketers can leverage video advertising as a way to convey their brand’s message in a short amount of time. Additionally, video is an exceptional medium to strengthen brand identity due to consistency in branding and design. As video is more engaging than the typical text ad, marketers use video advertising software to increase brand recall among its consumers. **Ad agencies —** If a company doesn’t have a dedicated marketing function focused on advertising, it can decide to outsource help with an ad agency. Ad agencies employ industry experts that will help with the production, promotion, and management of video ads. Additionally, an ad agency will ensure that your company’s branding is consistent throughout all of your video advertising efforts. ### Video Advertising Software Features Video ads create the opportunity to build a more entertaining experience for consumers to interact with a brand’s content. Video advertising software can help you target your desired audience based on personal preferences and behavioral patterns. **Real-time bidding capabilities —** Video advertisements can be bought in real time through a process called real-time bidding (RTB). This allows ads to be more targeted, as they are bought on an impression-by-impression basis as the webpage loads. Purchasing advertisements in real time requires the use of a [demand side platform](https://www.g2.com/categories/demand-side-platform-dsp), which may or may not be packaged with video advertising software. If you wish to purchase video ads in the RTB environment, the products you are considering must have DSP capabilities. **Integrations —** Your advertising platform will need to integrate with a variety of other software your company already uses. From [other digital advertising software](https://www.g2.com/categories/other-digital-advertising) and [data management platforms](https://www.g2.com/categories/data-management-platform-dmp) to [marketing automation software](https://www.g2.com/categories/marketing-automation), making sure a product can integrate with existing software will help provide a more comprehensive and holistic view of your data. **Bulk editing and uploading —** Bulk editing and uploading will save you time when launching video ads as you can simultaneously update several videos at once across one or multiple campaigns. Additionally, bulk uploading provides the capability to make offline changes to a spreadsheet that can include your creative, keywords, targeted personas/groups, etc. **Brand safety —** This feature is important when ensuring brand consistency across multiple platforms. Video advertising software that offers this feature will protect your brand so it doesn’t appear on websites or in articles or videos that will conflict with your brand’s image, mission, and values. **Targeting —** With the help of the integration feature mentioned above, video advertising software can offer tools that will allow you to target your desired audience with more relevant messaging and engaging videos. **Workflow capability —** Workflow capabilities streamline the process of creating, launching, managing, and tracking the success of your video advertising campaigns. With this feature, you will be able to view the status of your video ad, choose your video ad placement, and review the performance of the campaign. **Campaign dashboard —** It’s important to optimize your video ads over time, whether that includes tactics like shortening the length of your video or altering the video’s content to further personalize it to your audience. A campaign dashboard is a feature that will assist you in optimizing your videos and track your video ad performance. Metrics that can be included in this dashboard include views, average watch time, click-through rate (CTR), reach, and frequency. ### Trends Related to Video Advertising Software **Artificial intelligence (AI) —** While not a new trend as a whole, AI enables marketers to further hyperpersonalize video advertisements for their targeted audience. Since video ads help build strong connections with consumers, it’s important that those connections are targeted to people’s demographics, preferences, location, etc. AI offers real-time feedback on video ad campaigns, as opposed to marketers manually having to pull and generate data. Some of the data points that AI can offer up include where in a video a customer drops off and video ad interaction times, which in turn will help marketers determine the audience to target next. ### Potential Issues with Video Advertising Software While video advertising software can help you streamline and measure the effectiveness of your video advertising initiatives, it may or may not be able to protect you from ad fraud. Ad fraud is a scam where people take advantage of advertisers by making them pay for something that doesn’t correlate with specified campaign metrics. Examples of ad fraud include click fraud, domain spoofing, pixel stuffing, and many others. Click fraud generates fake traffic through the automated use of clicking programs, which in turn charges the advertiser for no results. Domain spoofing occurs when someone misrepresents a domain where an ad is placed as that of a high-performing webpage. Finally, pixel stuffing takes place when ads are placed within pixels on a website, which then displays a registered impression to an advertiser. Unfortunately, because the ad is in a pixel, consumers aren’t actually seeing the ad, but the advertiser is being charged for that impression. ### Software and Services Related to Video Advertising Software **Display advertising software —** Video advertising can be used in tandem with a display advertising strategy. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and video ads. Many display advertising tools also offer cross-channel functionalities across search, video, mobile, and social media channels. **Social media advertising software —** Social media advertising software helps companies advertise on social media sites such as Facebook, Instagram, Twitter, and LinkedIn. Advertisers can use video ads throughout social media platforms as sponsored posts to drive both brand awareness and direct response initiatives. For example, a video advertisement may appear in the “stories" portion of Instagram, which at first glance will look like all the other content displayed in your Instagram stories. **Mobile advertising software —** Not only are more and more consumers on social media, but they predominantly interact with social media platforms on their mobile devices. This makes mobile advertising a natural fit to launch video advertisements. If you’re thinking of initiating a mobile advertising campaign that includes video ads, make sure the tool you choose can accommodate a video strategy. **Native advertising software —** This type of software helps advertisers buy and manage ads that are formatted similarly to a website’s content, which in turn more accurately adhere to consumers’ media consumption habits. As mentioned previously, outstream video ads are referred to as native ads because they look natural alongside the main content on a website. Video advertising can be used within a native advertising strategy.