### Contents

- [**Articles**](#resources-articles)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

# Video Advertising Software Resources

##### Articles, Discussions, and Reports to expand your knowledge on Video Advertising Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data.

[ContentsExpand/Collapse Contents](#)
- [**Articles**](#resources-articles)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

## Video Advertising Software Articles

[![Spotify Ads: Types, Set Up, + Best Practices](https://learn.g2.com/hubfs/iStock-1048258424.jpg "Spotify Ads: Types, Set Up, + Best Practices")](https://www.g2.com/articles/spotify-ads)

[
### Spotify Ads: Types, Set Up, + Best Practices
](https://www.g2.com/articles/spotify-ads)
One of the most popular music streaming services in the U.S., Spotify is good for more than just tunes.&nbsp;

[
 ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher")
DA

](https://learn.g2.com/author/daniella-alscher)

by Daniella Alscher

[![Reddit Ads: Everything You Need to Know](https://learn.g2.com/hubfs/iStock-1048288996.jpg "Reddit Ads: Everything You Need to Know")](https://www.g2.com/articles/reddit-ads)

[
### Reddit Ads: Everything You Need to Know
](https://www.g2.com/articles/reddit-ads)
While it isn’t often a first choice, Reddit is a goldmine for marketers.

[
 ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher")
DA

](https://learn.g2.com/author/daniella-alscher)

by Daniella Alscher

[![5G’s Disruption to Digital Marketing](https://learn.g2.com/hubfs/architecture-bridge-buildings-302716.jpg "5G’s Disruption to Digital Marketing")](https://www.g2.com/articles/5gs-disruption-digital-marketing)

[
### 5G’s Disruption to Digital Marketing
](https://www.g2.com/articles/5gs-disruption-digital-marketing)
Does anyone remember when 4G was released? Do you remember what you were doing or who you were with?

[
 ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse")
EMG

](https://learn.g2.com/author/emily-malis)

by Emily Malis Greathouse

## Video Advertising Software Discussions

0

Question on: Innovid
[What is the best way to deal with multiple credits we receive from partners. How can we reconcile them together and not one by one?](/discussions/what-is-the-best-way-to-deal-with-multiple-credits-we-receive-from-partners-how-can-we-reconcile-them-together-and-not-one-by-one)

We receive multiple credits for the same month and campaign, and we don't have an option of clubbing them together and reconciling. We instead have to go one by one. What is the best solution, or do we have any update coming in for this.

If you under delivered that month, and the campaign is still ongoing, you can adjust the future months to up the impressions. Systematically, there is a way to adjust future months in the delivery tab. It recalculates the impressions either as a bulk to the following up, or you can apply to the remaining months. This is also a good time to reach out to your supplier and ask why they under delivered and get a commitment from the supplier to deliver as ordered. If your campaign is set up in a way that you don't require approval for changes that does not affect overall budget, then you are good to go. It is always a good idea to spend all of the budget rather then getting credit. The backend finance does not like those type of credits and debits. If you need to apply the credit to other campaigns, it is best to wait until the campaign ends. The finance/accounting can be difficult if you are are constantly adjusting the total amount month per month per supplier. So, the goal is to spend as per budget and if you need to, apply under delivery to future months. Worse case scenario, you can update the total amount at the closing of the campaign. SO, SET YOUR CLIENT'S EXPECTATION. Once the budget is committed to a campaign, they will only be able to reallocate to a difference campaign after the campaign closes. Of course, there is always a way to take the monthly credits and apply to different campaigns, but this is NOT IDEAL. I hope this helps. 

Answered: Ram Teodosio on August 6, 2021

[Your answer](/discussions/what-is-the-best-way-to-deal-with-multiple-credits-we-receive-from-partners-how-can-we-reconcile-them-together-and-not-one-by-one/comments/new?remote=true)

0

Question on: AdRoll ABM (Formerly RollWorks)
[What new integrations are coming for those running the Hubspot platform?](/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform)

Beyond the superior functionality and analytics, RollWorks has client service that is second to none. It's by far the best B2B client experience with a partner that I've ever had.

Thanks for your question! RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance, engagement and sales insights (surging accounts and journey events) data back into HubSpot company records to measure ABM effectiveness and inform workflows. Here are more details: https://ecosystem.hubspot.com/marketplace/apps/marketing/abm/rollworks-205191

Answered: Eric Chavez on September 16, 2022

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Answered: Wayas Mercy on March 10, 2022

[See more answers (1)](javascript:void(0);)

[Your answer](/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform/comments/new?remote=true)

0

Question on: Smartly
[What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.](/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features)

While there are many additional campaign optimization features on smartly, which one can most effectively be used for live campaign (automated) optimization.

Here are some great ways to optimize Facebook traffic campaigns in Smartly.io: 1. Predictive Budget Allocation with Budget Pools allows for you to have a set Traffic metric to optimize towards across multiple campaigns together 2. Stop-loss can be used as a trigger for CPC so that ads get automatically turned off when costs are too high 3. Ad Rotation can run based on CPC performance to keep ads fresh 4. Edit bids in bulk for any ad sets with Manual Bidding turned on Bonus: Use our flexible reporting as well as Ad Ranking to visually identify the best and worst Traffic-driving units to allow for quicker manual optimizations to be made.

Answered: Jeff Cohn on October 12, 2021

[Your answer](/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features/comments/new?remote=true)

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## Video Advertising Software Reports

Mid-Market Grid® Report for Video Advertising

Summer 2026

G2 Report: Grid® Report

Grid® Report for Video Advertising

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Video Advertising

Summer 2026

G2 Report: Grid® Report

Momentum Grid® Report for Video Advertising

Summer 2026

G2 Report: Momentum Grid® Report

Small-Business Grid® Report for Video Advertising

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Video Advertising

Spring 2026

G2 Report: Grid® Report

Small-Business Grid® Report for Video Advertising

Spring 2026

G2 Report: Grid® Report

Mid-Market Grid® Report for Video Advertising

Spring 2026

G2 Report: Grid® Report

Grid® Report for Video Advertising

Spring 2026

G2 Report: Grid® Report

Momentum Grid® Report for Video Advertising

Spring 2026

G2 Report: Momentum Grid® Report