### Contents - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Video Advertising Software Resources ##### Articles, Discussions, and Reports to expand your knowledge on Video Advertising Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Video Advertising Software Articles [![Spotify Ads: Types, Set Up, + Best Practices](https://learn.g2.com/hubfs/iStock-1048258424.jpg "Spotify Ads: Types, Set Up, + Best Practices")](https://www.g2.com/articles/spotify-ads) [ ### Spotify Ads: Types, Set Up, + Best Practices ](https://www.g2.com/articles/spotify-ads) One of the most popular music streaming services in the U.S., Spotify is good for more than just tunes.  [ ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher") DA ](https://learn.g2.com/author/daniella-alscher) by Daniella Alscher [![Reddit Ads: Everything You Need to Know](https://learn.g2.com/hubfs/iStock-1048288996.jpg "Reddit Ads: Everything You Need to Know")](https://www.g2.com/articles/reddit-ads) [ ### Reddit Ads: Everything You Need to Know ](https://www.g2.com/articles/reddit-ads) While it isn’t often a first choice, Reddit is a goldmine for marketers. [ ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher") DA ](https://learn.g2.com/author/daniella-alscher) by Daniella Alscher [![5G’s Disruption to Digital Marketing](https://learn.g2.com/hubfs/architecture-bridge-buildings-302716.jpg "5G’s Disruption to Digital Marketing")](https://www.g2.com/articles/5gs-disruption-digital-marketing) [ ### 5G’s Disruption to Digital Marketing ](https://www.g2.com/articles/5gs-disruption-digital-marketing) Does anyone remember when 4G was released? Do you remember what you were doing or who you were with? [ ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse") EMG ](https://learn.g2.com/author/emily-malis) by Emily Malis Greathouse ## Video Advertising Software Discussions 0 [What platform provides analytics on video ad engagement rates?](/discussions/what-platform-provides-analytics-on-video-ad-engagement-rates) If you’re looking for a platform that provides analytics on video ad engagement rates, there are a few standout tools worth considering. Beyond basic impressions and views, the right platform should deliver insights into completion rates, interactions, and view-through data that actually help optimize campaigns. Here are some [video advertising tool](https://www.g2.com/categories/video-advertising) options I’ve been exploring: - [StackAdapt](https://www.g2.com/products/stackadapt/reviews): Provides reporting across programmatic campaigns, including video. The question is whether its engagement data goes far enough beyond clicks to shape creative and targeting decisions. - [Mediaocean](https://www.g2.com/products/prisma-mediaocean/reviews): Designed for omnichannel ad management with analytics baked in. Can it give enterprise brands a clear picture of video performance across different channels? - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews): Strong in local and programmatic video targeting. How actionable are its engagement insights for SMBs or regional campaigns? - [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews): Emphasizes people-based measurement to connect audiences across devices. Is this approach better for understanding engagement across fragmented viewing habits? For those tracking performance closely: - Which platform has given you the clearest engagement data for video ads? - Are the insights reliable enough to adjust creative strategies in real time? - Have you found any gaps in how these tools define or report “engagement”? Thanks in advance. Hearing your experiences will help me figure out where to focus when measuring video ad success. This [best marketing analytics tools](https://learn.g2.com/best-marketing-analytics-tools) article on G2 might be helpful when looking at engagement insights. Answered: Harshita Tewari on September 1, 2025 [Your answer](/discussions/what-platform-provides-analytics-on-video-ad-engagement-rates/comments/new?remote=true) 0 [What platform integrates video ads with social media and OTT channels?](/discussions/what-platform-integrates-video-ads-with-social-media-and-ott-channels) Running video ads across social feeds and OTT channels can feel like managing two completely different worlds: one built for quick scrolls and the other for lean-back viewing. Since managing them separately is messy, I’ve been looking into platforms that bring those channels together. Here are a few [video advertising tools](https://www.g2.com/categories/video-advertising) I’ve been considering: - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) offers programmatic buying across channels, including OTT and social video. But does it give marketers enough control to tailor campaigns to the strengths of each channel? - [MNTN Performance TV](https://www.g2.com/products/mntn-performance-tv/reviews) is built around connected TV with measurable outcomes. Can it plug into broader strategies that also include paid social without fragmenting reporting? - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) provides local targeting and video delivery across OTT and social platforms. How well does it balance granular targeting with campaign management at scale? - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) is known for its programmatic reach across OTT, CTV, and digital video. But does it offer the same depth of integration when social platforms are involved? For teams running cross-channel video campaigns: - Which platform has made it easiest to integrate social and OTT campaigns under one roof? - Do you trust the unified reporting, or do you still double-check results in each platform? - Have you noticed any trade-offs in reach, targeting, or cost when consolidating campaigns this way? Thanks for sharing! I think this could help a lot of marketers figure out how to simplify campaigns that span both social and streaming. I’ve also heard [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews) mentioned as a good option for OTT and CTV campaigns, and some say it pairs nicely with social strategies. Has anyone here tested it alongside a programmatic platform like StackAdapt? Answered: Harshita Tewari on September 1, 2025 [Your answer](/discussions/what-platform-integrates-video-ads-with-social-media-and-ott-channels/comments/new?remote=true) 0 [What is the top-rated video advertising platform for large brands?](/discussions/what-is-the-top-rated-video-advertising-platform-for-large-brands) Hi G2. When it comes to video advertising at scale, large brands have very different needs: reach, attribution, and brand safety all become critical. I want to know what is the top-rated [video advertising platform](https://www.g2.com/categories/video-advertising) for large brands? Here are a few tools that stood out in my research: - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews): Known for its massive programmatic reach and advanced targeting. But does it give enterprise brands the clarity they need across global campaigns? - [Mediaocean](https://www.g2.com/products/prisma-mediaocean/reviews): Positions itself as an omnichannel ad hub, bringing together TV, digital, and social campaigns. How well does it handle video-specific performance reporting for brand advertisers? - [MNTN Performance TV](https://www.g2.com/products/mntn-performance-tv/reviews): Built around connected TV advertising with a focus on measurable performance. Can it deliver the scale that national or global brands need? - [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews): Offers people-based targeting with strong identity resolution features. Is this a differentiator for large brands trying to unify video audiences across channels? For those working with enterprise-level budgets: - Have you run into challenges at scale that these platforms handle well (or poorly)? - Are there features that only become valuable once campaigns hit enterprise-level volume? - What’s something you’ve learned about managing video ads at scale that wouldn’t be obvious to smaller advertisers? - Do these platforms adapt well to the complexity of global or multi-market campaigns? Thanks for sharing. The insights you provide could be valuable for larger teams managing video ads across multiple regions. I’ve also heard [illumin](https://www.g2.com/products/illumin-illumin/reviews) mentioned by some brands for video advertising, especially when planning campaigns across multiple touchpoints. Curious if anyone here has tried it. Answered: Harshita Tewari on September 1, 2025 [Your answer](/discussions/what-is-the-top-rated-video-advertising-platform-for-large-brands/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/video-advertising/resources) - [1](/categories/video-advertising/resources) - 2 - [3](/categories/video-advertising/resources?discussions_page=3) - [4](/categories/video-advertising/resources?discussions_page=4) - [5](/categories/video-advertising/resources?discussions_page=5) - [6](/categories/video-advertising/resources?discussions_page=6) - … - [28](/categories/video-advertising/resources?discussions_page=28) - [29](/categories/video-advertising/resources?discussions_page=29) - [Next ›Next ›](/categories/video-advertising/resources?discussions_page=3) ## Video Advertising Software Reports Mid-Market Grid® Report for Video Advertising Summer 2026 G2 Report: Grid® Report Grid® Report for Video Advertising Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Video Advertising Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Video Advertising Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Video Advertising Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Video Advertising Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Video Advertising Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Video Advertising Spring 2026 G2 Report: Grid® Report Grid® Report for Video Advertising Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Video Advertising Spring 2026 G2 Report: Momentum Grid® Report