# Best Social Media Analytics Software - Page 20

## How Many Social Media Analytics Software Products Does G2 Track?

**Total Products under this Category:** 315

### Category Stats (Jul 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Rallio | Powered by Ignite Visibility (+0.43%) - Among all products in this category, Rallio | Powered by Ignite Visibility recorded the largest rating increase compared to last month

_Last updated: July 31, 2026_

## How Does G2 Rank Social Media Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 63,500+ Authentic Reviews
- 315+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Social Media Analytics Software
 ![G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-analytics/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=39215&focus%5B%5D=14837&focus%5B%5D=3551&focus%5B%5D=163098&focus%5B%5D=81808&focus%5B%5D=2814)

Highlighted products: Sprout Social, Hootsuite, SOCi, Zoho Social, Semrush, Vista Social, Linktree, and Meltwater.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=zoho-social&focus%5B%5D=semrush&focus%5B%5D=vista-social&focus%5B%5D=linktree&focus%5B%5D=meltwater&segment=all)

**Sponsored**

### Brand24

Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=240&secure%5Bchosen_at%5D=2026-07-31T23%3A23%3A21Z&secure%5Bdisplayable_resource_id%5D=240&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=240&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5791&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics%3Fpage%3D20%26segment%3Dall&secure%5Btoken%5D=744bffdd97ee1fb8c170bb7e51c9b3bc56e431463fd079457a71e73ee773b769&secure%5Burl%5D=https%3A%2F%2Fapp.brand24.com%2Fuser%2Fregister-account%2F%3Fcustom_form%3D506%26utm_source%3Dg2.com%26utm_medium%3Dcpc%26utm_campaign%3Dlistings&secure%5Burl_type%5D=custom_url)

### [SocioViz](https://www.g2.com/products/socioviz/reviews)

SocioViz is a social media analytics platform.

#### Who Is the Company Behind SocioViz?

- **Seller:** [Socioviz](https://www.g2.com/sellers/socioviz)
- **Year Founded:** 2021
- **HQ Location:** Verona, IT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8738e7b3b2beb691d068174d310de4711991d495718f7fcc728de8034e3226ad&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsocioviz&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Statistok](https://www.g2.com/products/statistok/reviews)

Premium TikTok analytics platform focused on growth for small businesses, freelancers and creators.

#### Who Is the Company Behind Statistok?

- **Seller:** [Statistok - TikTok Pro Analytics](https://www.g2.com/sellers/statistok-tiktok-pro-analytics)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Storyheap](https://www.g2.com/products/storyheap/reviews)

Upload, schedule, and analyze your Snapchat and Instagram Stories in just a few clicks.

#### Who Is the Company Behind Storyheap?

- **Seller:** [Storyheap](https://www.g2.com/sellers/storyheap)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Tappple](https://www.g2.com/products/tappple/reviews)

Tappple is an Instagram analytics and insight tool for brands.

#### Who Is the Company Behind Tappple?

- **Seller:** [Tappple](https://www.g2.com/sellers/tappple)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [The Social TOP](https://www.g2.com/products/the-social-top/reviews)

The Social TOP is a social media marketing suite designed to help agencies to thrill brands of all sizes. We simplify the statistics understanding process poping up the needed information just wen needed. Social Media analysis Get a fully visual and statistic overview of any Instagram, Twitter or Tiktok account even if you are not the owner. Content Intelligence Study witch content is working most and what language are you communicating trough most used phrases. Becnhmarking Compare up to 20 accounts simultaneously to get a fully benchmark with every metrics average and export it to PDF with your brand logo and colors. We offer an extraordinary complete competitors analysis. Influencers Discovery Discover influencers outthere. go beyond. Ready to be TOP?

#### Who Is the Company Behind The Social TOP?

- **Seller:** [Protos technology SA](https://www.g2.com/sellers/protos-technology-sa)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ThoughtBuzz Platform](https://www.g2.com/products/thoughtbuzz-platform/reviews)

ThoughBuzz is a full stack Social Business platform that integrates Social Listening, Social Media Marketing, Social Intelligence and Social CRM in a seamless manner to help you derive superior customer experience

#### Who Is the Company Behind ThoughtBuzz Platform?

- **Seller:** [Thoughtbuzz](https://www.g2.com/sellers/thoughtbuzz)
- **Year Founded:** 2009
- **HQ Location:** Singapore, SG
- **Twitter:** @ThoughtBuzz  
1,915 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab016f6fa225b3c4336cf6d0f22013b7e644970abc426ec914c7d3d6ae8d5769&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthoughtbuzz&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Tiger Pistol](https://www.g2.com/products/tiger-pistol/reviews)

Tiger Pistol is the ideal solution for advertisers seeking to launch effective location-based campaigns easily and efficiently across the largest social media properties - Facebook, Instagram, and TikTok. We empower businesses to effortlessly connect with their local consumers on a grand scale. Tiger Pistol simplifies local social media advertising for multi-location brands, franchises, resellers, and agencies. Our platform automates location-based social advertising at scale with a focus on flexibility, versatility, and marketing collaboration to facilitate consumer connections and drive sales. Campaigns published through Tiger Pistol’s platform drive better results with lower costs and higher conversions, proving the relevancy of local campaigns improves the return on investment.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### Who Is the Company Behind Tiger Pistol?

- **Seller:** [Tiger Pistol](https://www.g2.com/sellers/tiger-pistol)
- **Year Founded:** 2011
- **HQ Location:** Cleveland, US
- **Twitter:** @TigerPistol  
1,197 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee8964eb7ec9b7c18c57a28db44743b4f39568d47adc83ac4f4b66a2f1fb6af7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftiger-pistol&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 60% Medium, 40% Small

#### What Are Recent G2 Reviews of Tiger Pistol?

**["Ideal to target our local audience."](https://www.g2.com/survey_responses/tiger-pistol-review-10056818)**

**Rating:** 4.5/5.0 stars

_— Sarya B._

[Read full review](https://www.g2.com/survey_responses/tiger-pistol-review-10056818)

**["A tool that does what others can't"](https://www.g2.com/survey_responses/tiger-pistol-review-4294143)**

**Rating:** 5.0/5.0 stars

_— Caroline R._

[Read full review](https://www.g2.com/survey_responses/tiger-pistol-review-4294143)

#### What Are G2 Users Discussing About Tiger Pistol?

- [What is Tiger Pistol Automation Platform used for?](https://www.g2.com/discussions/what-is-tiger-pistol-automation-platform-used-for)

### [TikInsights](https://www.g2.com/products/tikinsights/reviews)

Professional TikTok Analytics & Growth Tool Unlock deep TikTok insights! Analyze profiles, track video performance, discover viral hashtags, and optimize your growth strategy.

#### Who Is the Company Behind TikInsights?

- **Seller:** [TikInsights](https://www.g2.com/sellers/tikinsights)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Touchstorm DataLabs](https://www.g2.com/products/touchstorm-datalabs/reviews)

Touchstorm DataLabs, a Google partner, offers YouTube data in two ways. Our YouTube intelligence platform is built for social media managers, brand insights teams, agencies and researchers.  It features comprehensive YouTube data, structured and appended into easy-to-use tools that do things not available anywhere else: - YouTube Social Listening - Sentiment Analysis - Influencer Shopping & Analysis - Competitive Analyses, Category Insights & Trends - Winning Production Topics - Gaming/Music/Podcast Ratings - Contextual Media Buying - Production Topic Identification - Channel Improvement - YouTube SEO/AEO Our YouTube Data Firehoses are built for data aggregators and platforms that provide Social Listening, Social Media Management, and Marketing Research. Data is delivered via API, CSV, S3, or MCP server.

#### Who Is the Company Behind Touchstorm DataLabs?

- **Seller:** [Touchstorm](https://www.g2.com/sellers/touchstorm)
- **Year Founded:** 2007
- **HQ Location:** Richmond, Virginia, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8f2a6528438701ef30c46cd7cca3c62b8948c8189a1b5f3f60fea42d10bd67da&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1085010%2F&secure%5Burl_type%5D=linkedin_company_website)  
94 employees on LinkedIn®

### [Trendpop](https://www.g2.com/products/trendpop-trendpop/reviews)

Trendpop is the leading analytics and insights platform for short-form video marketing. We’re on a mission to help anyone go viral on social video platforms. We’re a deeply technical team that has taken a data-first approach to this problem: our core engine has collected over a billion social video posts that are analyzed with state-of-the-art algorithms to understand the recommendation algorithms that power virality. Trendpop was co-founded by Yoav Zimmerman (CEO) and Jonathan (Yoni) Ben-tzur (CTO) in August 2020, raising money from YCombinator (W21) to build Trendpop and growing to profitability in 12 short months. In January 2022, Trendpop was acquired by Collab, a veteran company in the digital creator space and an official TikTok creative and marketing partner. Today, Trendpop powers the TikTok marketing programs of top major record labels in North America and is quickly expanding to new markets in the film, television, beauty, and DTC eCommerce industry. Trendpop is currently used by leading marketing and A&R professionals in the music industry (both indie and major) to help their artists go viral on TikTok and hundreds of brands and creators who consistently win on social video.

#### Who Is the Company Behind Trendpop?

- **Seller:** [Trendpop](https://www.g2.com/sellers/trendpop)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [TrendSearch](https://www.g2.com/products/trendsearch/reviews)

TrendSearch is a tool that helps you find what people are talking about on Reddit. You can enter a few keywords and subreddits, and it shows you posts that match — sorted by time, popularity, or relevance. It also breaks down which subreddits talk about your topic the most, how much engagement each post gets (based on upvotes and comments), and whether the conversations are generally positive or negative. If you're building a product, writing content, or just trying to understand what a community cares about, TrendSearch makes it easier to spot useful trends. You can save your searches and download results.It’s free to try with some limits, and if you need more, you can upgrade.

#### Who Is the Company Behind TrendSearch?

- **Seller:** [Indie Fusion](https://www.g2.com/sellers/indie-fusion)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [TrendSights](https://www.g2.com/products/trendsights/reviews)

TrendSights is a Latin America + Spain AI-powered marketing performance and intelligence platform focused on helping marketing and public relations teams drive ROI. Our platform tracks all media in real-time and incorporates an influencer analytics platform with a built-in AI enabled content generator. Further, we have incorporated algorithms toidentify interest-based, micro and nano influencers at a geo-localized level. On the media analytics front, what sets our service apart is the tracking of traditional media (TV, Radio, Newspapers) and the cross-correlation impact of traditional and digital media channels. Our algorithms have been designed for the Spanish language and the variances from country to country. We provide our users with an easy-to-use, self-service platform to generate consumer and competitive insights that drive ROI across all communications channels. TrendSights - All your media transcribed, tracked, and measured in one platform.

**Average Rating:** 4.8/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate TrendSights?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind TrendSights?

- **Seller:** [TrendSights SL](https://www.g2.com/sellers/trendsights-sl)
- **Year Founded:** 2020
- **HQ Location:** Granada, ES
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=28ab5c44e4da72da56b6db888fa2e4daa815436dc810bc410898473943a7ed52&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrendsights-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of TrendSights?

**["Excellent tool for beginners"](https://www.g2.com/survey_responses/trendsights-review-9310870)**

**Rating:** 5.0/5.0 stars

_— Laura Amairani M._

[Read full review](https://www.g2.com/survey_responses/trendsights-review-9310870)

**["Monitor blogs for medical updates"](https://www.g2.com/survey_responses/trendsights-review-5031260)**

**Rating:** 4.5/5.0 stars

_— Marcelo S._

[Read full review](https://www.g2.com/survey_responses/trendsights-review-5031260)

#### What Are G2 Users Discussing About TrendSights?

- [What is TrendSights used for?](https://www.g2.com/discussions/what-is-trendsights-used-for)

### [TS Platform](https://www.g2.com/products/ts-platform/reviews)

By using our expertise and TS content management platform, our clients publish the most visually bold and engaging content that maximizes referral traffic and engagement rates.

#### Who Is the Company Behind TS Platform?

- **Seller:** [Targetings](https://www.g2.com/sellers/targetings)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [TubeAnalytics](https://www.g2.com/products/tubeanalytics/reviews)

TubeAnalytics is a powerful YouTube analytics platform built for serious creators who want clarity for growth. Track views, watch time, subscribers, revenue, click-through rate, retention, and audience behavior — all in one clean dashboard.

#### Who Is the Company Behind TubeAnalytics?

- **Seller:** [TubeAnalytics](https://www.g2.com/sellers/tubeanalytics)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4627238ccb9c1ba23560a6a869ef34ea2fe844e10436cdefb7ebc050d7297b9d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftubeanalytics%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Twigest](https://www.g2.com/products/twigest/reviews)

Twigest is an AI-powered Twitter/X digest tool that curates and summarizes the most relevant tweets from your timeline. Instead of scrolling through endless feeds, Twigest delivers personalized daily or weekly digests powered by AI, helping professionals and teams stay informed on the topics and accounts that matter most to them.

#### Who Is the Company Behind Twigest?

- **Seller:** [Twigest](https://www.g2.com/sellers/twigest)
- **HQ Location:** İstanbul, Turkey
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=906d001715498ac2d619bb3c52d61b8fe5ae92cebe4fe136eac4d8e059f3abf9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftwigest%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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Spotlight Categories

[Compensation Management Software](https://www.g2.com/categories/compensation-management)

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[User Research Tools](https://www.g2.com/categories/user-research)

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Similar Categories

- [Influencer Marketing Platforms](/categories/influencer-marketing-platforms)
- [Other Social Media](/categories/other-social-media)

- [Social Media Listening Tools](/categories/social-media-listening-tools)
- [Social Media Management](/categories/social-media-mgmt)

- [Social Media Suites](/categories/social-media-suites)

[Browse Social Media Analytics Themes](/categories/social-media-analytics/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits [social media monitoring software](https://www.g2.com/categories/social-media-monitoring). Monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt) as a feature or [social media suites](https://www.g2.com/categories/social-media-suites) as either a feature or standalone product.

To qualify for inclusion in the Social Media Analytics category, a product must be able to:

- Create business goals that can be measured with data indicators
- Provide tracking and sharing data
- Evaluate audience size, engagement, and demographics
- Aggregate social media statistics
- Compare data from individual campaigns, posts, or pages

Show More

* * *

## How Do You Choose the Right Social Media Analytics Software?

### What You Should Know About Social Media Analytics Software

### What is Social Media Analytics Software?

Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media.

Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical.

Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike.

With social media analytics software, you can:

- Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel
- Understand social media following through audience demographics
- Identify the content that best resonates with audiences to use as a basis for future marketing strategies
- Discover influencers to tap into as potential brand advocates
- Track performance of paid social media campaigns to determine ROI
- Gain insights on competitors through competitive analysis functionality

### Why Use Social Media Analytics Software?

There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well.

Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions.

Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending.

### Who Uses Social Media Analytics Software?

What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic.

For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics.

Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software.

A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly.

### Social Media Analytics Software Features

Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include:

**Competitor analysis —** Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement.

**Follower analysis —** The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement.

**Content engagement analysis —** Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience.

**Influencer identification —** Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience.

**Attribution —** Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result.

**Reporting —** Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees.

### Software and Services Related to Social Media Analytics Software

There are a few different software solutions that are directly associated with social media analytics software, as they are often part of larger social media marketing suite. These suites will include additional social media functions, such as social media management and social media monitoring, in addition to social media analytics. Each of these functions is valuable to social media managers and marketers.

Social media management tools mainly provide the ability to administer a variety of social media accounts on a single platform, schedule posts and campaigns in advance, and suggest content or posts, to ultimately improve a company’s social media presence. Social media monitoring products help social media managers and marketers track trends across all social platforms. By staying on top of all the trending topics, a business can leverage virality to boost followers and audience. For social media teams that are attempting to quickly and efficiently ramp up a business’ social media presence, social media suites are most likely the best option due to their range of functionality.