# Best SMS Marketing Software - Page 29

## How Many SMS Marketing Software Products Does G2 Track?

**Total Products under this Category:** 527

### Category Stats (Jul 2026)

- **Average Rating:** 4.5/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Textellent (+6.25%) - Among all products in this category, Textellent recorded the largest rating increase compared to last month

_Last updated: July 31, 2026_

## How Does G2 Rank SMS Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 92,400+ Authentic Reviews
- 527+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for SMS Marketing Software
 ![G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sms-marketing/grids.png?focus%5B%5D=88175&focus%5B%5D=43119&focus%5B%5D=19432&focus%5B%5D=18809&focus%5B%5D=10366&focus%5B%5D=18815&focus%5B%5D=124128&focus%5B%5D=22329)

Highlighted products: Attentive, Insider One, Birdeye, SlickText, Podium, Textedly, HighLevel, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=slicktext&focus%5B%5D=podium&focus%5B%5D=textedly&focus%5B%5D=highlevel&focus%5B%5D=klaviyo)

**Sponsored**

### Omnisend

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1781&secure%5Bchosen_at%5D=2026-07-31T22%3A39%3A35Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=3644&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing%3Fpage%3D29&secure%5Btoken%5D=0a9900aa03883e854aa885ec90fdc212266bec0564cb3d11b5da5792de2f7b46&secure%5Burl%5D=https%3A%2F%2Fwww.omnisend.com%2Ffeatures&secure%5Burl_type%5D=paid_promos)

### [Message Blink](https://www.g2.com/products/message-blink/reviews)

Message Blink is a Salesforce-native SMS and WhatsApp messaging app designed to simplify customer communication. Built by ex-Salesforce professionals, it enables users to send personalized, bulk, and automated messages directly from Salesforce. With features like 2-way messaging, automation via Salesforce Flows, compliance-ready templates, and detailed reporting, Message Blink helps businesses boost engagement, improve deliverability, and streamline workflows—all without leaving Salesforce. Key Features of Message Blink: Bulk Messaging: Send mass SMS and WhatsApp messages directly from Salesforce, streamlining large-scale communication efforts. Automation & Scheduling: Automate message delivery and schedule communications to ensure timely engagement with customers. ​ Personalized Templates: Utilize customizable templates to maintain consistency and personalization in messaging. Two-Way Communication: Manage real-time, two-way SMS and WhatsApp conversations within Salesforce, enhancing customer engagement. ​ Analytics Dashboard: Gain insights into messaging performance with real-time analytics and reporting features. ​

#### Who Is the Company Behind Message Blink?

- **Seller:** [Message Blink](https://www.g2.com/sellers/message-blink)
- **HQ Location:** Delaware, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=12603ea0f893b3c1ee99b632a85994ea125475b2037dda9ddc40d06bfb1d2348&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmessage-blink&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Message Now](https://www.g2.com/products/message-now/reviews)

Message Now is an SMS marketing platform by Message Central. It also provides simple and easy to use SMS APIs. It allows businesses to send large volumes of text messages to their customers or subscribers simultaneously, enabling efficient and effective communication.

#### Who Is the Company Behind Message Now?

- **Seller:** [Message Central](https://www.g2.com/sellers/message-central)
- **Year Founded:** 2022
- **HQ Location:** Singapore, SG
- **Twitter:** @\_messagecentral  
12 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e4ab06eb0a4000d63417d0245c29f3adb8bdcf3b5d4b2e86b5a9cc9ed2c50021&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmessagecentral%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Message Owl](https://www.g2.com/products/message-owl/reviews)

A secure SMS Messaging Console allowing your business to send bulk SMS Messages to your clients.

#### Who Is the Company Behind Message Owl?

- **Seller:** [OXIQA Pvt Ltd](https://www.g2.com/sellers/oxiqa-pvt-ltd)
- **Year Founded:** 2019
- **HQ Location:** Male'​, MV
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=802d363bde29187def7d4f776469dbdc89975e9974f80b5ce60a2e6d70c43384&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foxiqa&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [Moblico](https://www.g2.com/products/moblico-moblico/reviews)

Moblico is a leading mobile engagement company, founded in 2010, committed to delivering cutting-edge solutions for wholesale distributors. Moblico has consistently pushed technological boundaries, enhancing efficiency and customer service through mobile communication, commerce and marketing practices. Over the past 13 years, Moblico has made a significant impact in various sectors of wholesale distribution across six countries, helping companies adapt to evolving technology. Looking ahead, Moblico remains dedicated to innovation, focusing on individual customer needs and exploring emerging fields like AI to empower wholesale distributors. Learn more at moblico.com

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### Who Is the Company Behind Moblico?

- **Seller:** [Moblico](https://www.g2.com/sellers/moblico)
- **Year Founded:** 2010
- **HQ Location:** Kansas City, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab1735c02f2c0c903fff00d96606b99ebcdceb62993035bb286f117cb66a0f94&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmoblico%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Moblico?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **excellent customer support** from Moblico, making their mobile experience highly convenient.
- Users love the **mobile-first environment** of Moblico, finding it convenient for their on-the-go lifestyles.
- Users value the **mobile-first environment** of Moblico, appreciating its convenience for those always on the go.

##### Cons

- Users note a **steep learning curve** with Moblico, though excellent customer support helps ease the transition.
- Some users find the **poor customer support** of Moblico disappointing, impacting their overall experience and help accessibility.
- Users find a **steep learning curve** with Moblico, but appreciate the excellent customer support available throughout the process.

#### What Are Recent G2 Reviews of Moblico?

**["easy to use"](https://www.g2.com/survey_responses/moblico-review-9940123)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/moblico-review-9940123)

### [Modica Group](https://www.g2.com/products/modica-group/reviews)

Modica Group ( modicagroup.com ) is a global intelligent messaging company, providing clients with secure, high volume, enterprise messaging solutions. Established in 2001, their cloud based messaging platform connects directly to all Mobile Networks and customer software solutions, via secure API. Working closely with clients in dozens of countries and industries, they enable the efficient management of customer communication, services, and engagement via mobile. Their CPaaS platform offers a range of leading messaging products, detailed reporting and integrations to popular software. For more information on Modica, visit our website.

#### Who Is the Company Behind Modica Group?

- **Seller:** [Modica Group](https://www.g2.com/sellers/modica-group)
- **Year Founded:** 2002
- **HQ Location:** Wellington, NZ
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=25acc4613617a50d0454e283759985216185bf644d1ebd7fec9fcd3a6d4434a6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmodica-group-ltd&secure%5Burl_type%5D=linkedin_company_website)  
69 employees on LinkedIn®

### [MojSMS](https://www.g2.com/products/mojsms/reviews)

MojSMS - SMS and MMS marketing campaigns. MojSMS offers you 2-way sms communication with your customers via sms messages. Mobile marketing is intended for companies that advertise with SMS / MMS message! Intended for sales campaigns, with various SMS / MMS content also multimedia mms message. 🎯 The system offers you complete control of advertising SMS / MMS campaigns with attractive content and records the responses of customers of your mobile sms campaign! Advantages offered by the MojSMS system: Call center rental service at a good price 📲 Video calls and video conferencing 📹 WhatsAPP business advertising with a multimedia message 🎯 Advertising via SMS / MMS messages 🎯 SMS prize games 🎯 SMS polling 🎯 SMS quizzes 🎯 SMS ID (signing your business sender) Flash SMS (priority delivery to your recipients) Advertising with SMS keywords Sending MAXI messages from 320 to 1520 characters Two-way 2 WAY interaction with your customers (building a customer base) Advertising with QR codes Sending and creating SMS prize games Implementation of the interface in all websites and CMS systems Reports and SMS analysis of advertising Possibility of replying to SMS messages to E-mail addresses MojSMS advertising agency with sms, mms message, sms prize games or sms quiz. With the possibility of two-way communication. Additional services: MojSMS Connect - Video conferencing, webinars. video 1:1 whitebords 🎉 Whatsender Reseller Program What Whatsender reseller partner offers you? Complete control over package prices and your customers. What makes Whatsender a service for sellers unique? The solution for reseller partners of the whatsapp service gives you full control of your customers and price packages under your service management rules. The unique Whatsender platform allows you to do business under your rules and sales management.

#### Who Is the Company Behind MojSMS?

- **Seller:** [MojSMS](https://www.g2.com/sellers/mojsms)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Munvo SMS Gateway](https://www.g2.com/products/munvo-sms-gateway/reviews)

Incorporate SMS within your omnichannel marketing strategy and initiate personalized, real-time conversations with your customers.

#### Who Is the Company Behind Munvo SMS Gateway?

- **Seller:** [Munvo](https://www.g2.com/sellers/munvo-d7612cde-4930-4a93-8f96-b16cdfc276d2)
- **Year Founded:** 2005
- **HQ Location:** Montreal, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=edbf8c4b1e90dd07ab27ff5dc9d86bbc299eec83373a3fedc4df9f6553ffe153&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmunvo%2F&secure%5Burl_type%5D=linkedin_company_website)  
113 employees on LinkedIn®

### [MustardSMS AI Event Messaging Coordinator](https://www.g2.com/products/mustardsms-ai-event-messaging-coordinator/reviews)

MustardSMS adds AI powered SMS and WhatsApp messaging to your event communication stack. Your attendees already prefer texting. MustardSMS gives you a dedicated channel that meets them there, without asking anyone to download a new app, create an account, or learn anything new. Sports promoters use MustardSMS to keep race day communication moving. Participants text questions about start times, packet pickup, and course changes to a dedicated event number. The AI reads the message, understands the context, and drafts a response for the organizer to approve and send. Your team stays focused on the event, not the inbox. City event planners add MustardSMS alongside their existing email and social media workflows to reach attendees in the moments that matter most. A weather update at 6am lands better as a text than an email. A last minute gate change reaches everyone in seconds. MustardSMS handles the real time, high urgency communication that other channels were not built for. Corporate event planners use MustardSMS to give attendees a direct line without giving out personal phone numbers. Every event gets its own dedicated number. The AI handles volume, the organizer stays in control, and nothing slips through the cracks. MustardSMS sits alongside your existing tools. It does not replace email lists, event apps, or social media pages. It adds the one channel your attendees actually respond to, with AI handling the workload of managing two way conversations at scale. Key features include AI assisted inbound message handling, bulk broadcast with audience segmentation, automated RSVP tracking, per event phone numbers, 10DLC compliant infrastructure, and WhatsApp support. No app download required for attendees. They text a number. MustardSMS handles the rest. Plans start free and scale to tens of thousands of messages per month, with both subscription and per event pricing available. See how MustardSMS fits into your event communication at mustardsms.com.

#### Who Is the Company Behind MustardSMS AI Event Messaging Coordinator?

- **Seller:** [MustardSMS](https://www.g2.com/sellers/mustardsms)
- **Year Founded:** 2026
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f56aca45f33f664c3eda938fcc4a36e79d7bafb61b297458564153eca6afd73a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmustardsms%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [MySMSmantra](https://www.g2.com/products/mysmsmantra/reviews)

Bulk SMS XL requires active Internet connection to send/receive SMS messages. Internet speed can be any, but DSL with 256kb is recommended.

#### Who Is the Company Behind MySMSmantra?

- **Seller:** [MySMSmantra](https://www.g2.com/sellers/mysmsmantra)
- **HQ Location:** New Delhi, IN
- **Twitter:** @Mysmsmantra1  
36 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=53402fd2cd5a4f19f1a164c44a85730905b3f7b0a82ec43f466775a974a498f8&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsms-mantra&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Mytra](https://www.g2.com/products/mytra/reviews)

Mytra is a pioneering company specializing in automating the movement and storage of materials within industrial settings. Established in 2022 and headquartered in South San Francisco, CA, Mytra has secured $78 million in funding and employs a team of over 50 professionals. The company focuses on developing flexible, scalable, and intuitive robotics and AI solutions to enhance industrial productivity.

#### Who Is the Company Behind Mytra?

- **Seller:** [Mytra](https://www.g2.com/sellers/mytra)
- **Year Founded:** 2022
- **HQ Location:** Brisbane, California, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=20a4cdffec51f5633103bad208107b3e89125655c0ce3cfc0f18052888e0d47c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmytra-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
140 employees on LinkedIn®

### [Notifyre](https://www.g2.com/products/notifyre/reviews)

Welcome to Notifyre! Whether you're a small business or a large enterprise, our online fax service and SMS platform helps you stay connected and compliant. Streamline text and faxing workflows using the online platform, email, app, or effortlessly integrate through our developer-friendly SMS and fax API. We're ISO 27001 certified and HIPAA compliant, providing the utmost security for your faxes and SMS messages. Pay-as-you-go pricing with no lock-in contracts! Fax features include: -Fax Online, Email to Fax, Fax API -Online Fax Numbers -Fax Number Porting -Fax Broadcast -Send International Fax To 200+ Countries. SMS features include: -SMS Online. Email to SMS, SMS API - Bulk SMS, SMS Broadcast, SMS Marketing -Virtual SMS Numbers - Virtual MMS Numbers -Subscriber Management Tools - Bulk Import Contacts

#### Who Is the Company Behind Notifyre?

- **Seller:** [Notifyre](https://www.g2.com/sellers/notifyre)
- **Year Founded:** 2019
- **HQ Location:** Salt Lake City, US
- **LinkedIn® Page:** [au.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ff639b203d9756e2e2009c6644f954065774b26b612c17e55a023f9aeba6836&secure%5Burl%5D=https%3A%2F%2Fau.linkedin.com%2Fcompany%2Fnotifyre&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [OneText](https://www.g2.com/products/onetext/reviews)

OneText is an innovative SMS marketing platform designed to enhance e-commerce revenue by integrating text-to-buy functionality, personalized shopper recommendations, and two-way conversational texting. By building upon traditional SMS marketing, OneText enables brands to achieve significant increases in sales and customer engagement. Key Features and Functionality: - Text-to-Buy Capability: Allows customers to complete purchases directly through text messages, streamlining the buying process and reducing friction. - AI Smart Replies: Utilizes artificial intelligence to provide product recommendations and answer customer inquiries, enhancing the shopping experience. - Live Concierge Support: Offers real-time assistance from live agents to handle complex requests and improve customer service. - Automated Refills: Facilitates repeat orders by automatically scheduling product refills, encouraging customer loyalty without the constraints of traditional subscriptions. - Campaigns and Automations: Integrates with platforms like Klaviyo and Sendlane to manage marketing lists, segments, and automated messaging campaigns. Primary Value and Solutions Provided: OneText addresses common challenges in e-commerce by increasing revenue per campaign by up to 20%, recovering 16 times more abandoned carts, and boosting total revenue from text-to-buy by up to 15%. It simplifies the purchasing process, enhances customer engagement through personalized interactions, and fosters repeat business with automated refill options. By leveraging conversational sales and AI-driven recommendations, OneText helps brands build stronger relationships with their customers, leading to increased satisfaction and loyalty.

#### Who Is the Company Behind OneText?

- **Seller:** [OneText](https://www.g2.com/sellers/onetext)
- **Year Founded:** 2021
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3632d0ed20c6b48dc7d3b0a91d946eaaa4dd69df47ee78da92889ac93164a088&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshop-with-onetext&secure%5Burl_type%5D=linkedin_company_website)  
3,176 employees on LinkedIn®

### [OneXtel Limited](https://www.g2.com/products/onextel-limited/reviews)

OneXtel Limited is a Communication Platform as a Service( CPaaS) specializing in enterprise messaging and customer engagement solutions. It provides services such as SMS, WhatsApp Business API, Rich Communication Services (RCS), Voice, Email, and Chatbots to help businesses enhance their communication strategies. OneXtel serves industries like BFSI, E-commerce, Healthcare, EdTech, and more, enabling companies to engage with their customers through secure and scalable messaging solutions. It also integrates with platforms like CleverTap, Salesforce, Zoho, Leadsquared and others to offer seamless communication experiences.

#### Who Is the Company Behind OneXtel Limited?

- **Seller:** [OneXtel Limited](https://www.g2.com/sellers/onextel-limited)
- **Year Founded:** 2014
- **HQ Location:** Noida, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9327051f829999048fd08873abc4483e92b436281fa91e5ecf62cd34ce8c080&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fonextelmedia%2F&secure%5Burl_type%5D=linkedin_company_website)  
213 employees on LinkedIn®

### [OptInFix](https://www.g2.com/products/optinfix/reviews)

OptInFix is a specialized platform for collecting and managing compliant SMS opt-ins. It solves a critical gap in SMS marketing where businesses fail to meet regulatory and carrier requirements due to inconsistent or undocumented consent collection. The platform enables companies to deploy embeddable consent forms across websites, landing pages, and funnels, ensuring every opt-in is captured with proper disclosures and verifiable records. Each submission is logged with timestamps and user details, creating a structured audit trail that supports both 10DLC campaign approvals and TCPA compliance. OptInFix is built for businesses and agencies that need a reliable, repeatable way to collect consent without risking campaign rejection or legal exposure. It converts fragmented, manual consent processes into a standardized system that is defensible, scalable, and aligned with compliance requirements.

#### Who Is the Company Behind OptInFix?

- **Seller:** [OptInFix](https://www.g2.com/sellers/optinfix)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Opt It](https://www.g2.com/products/opt-it/reviews)

Text message marketing and MMS communication applications.

#### Who Is the Company Behind Opt It?

- **Seller:** [Opt It](https://www.g2.com/sellers/opt-it)
- **Year Founded:** 2004
- **HQ Location:** Chicago, US
- **Twitter:** @OptItMobile  
162 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=71b83dc6b1be92926e592ff4c9caeb253b3f73d4f9384311eb81dbb33ddd24e5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fopt-it-inc.&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

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[Browse SMS Marketing Themes](/categories/sms-marketing/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna&nbsp;Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 14, 2026

SMS marketing software, also known as text message marketing, helps companies plan and execute mobile-focused marketing campaigns by sending targeted, permission-based SMS and MMS messages to customers and prospects. These tools support personalized outreach, bulk messaging, and two-way messaging to drive customer engagement and loyalty.

SMS marketing software often functions within broader omnichannel journey orchestration, using customer data to deliver coordinated and personalized customer experiences. Modern platforms leverage AI for content generation, predictive send-time optimization, behavioral segmentation, and can work with [conversational marketing software](https://www.g2.com/categories/conversational-marketing) to enable businesses to engage customers through personalized two-way messaging and automated responses.

### Core capabilities of SMS marketing software

To qualify for inclusion in the SMS Marketing category, a product must:

- Reach mobile users via SMS messaging
- Provide an opt-in opportunity for new subscribers
- Track interaction data related to each SMS campaign
- Provide analytics or insights into SMS marketing efforts

### Common use cases for SMS marketing software

- Sending promotional messages, discounts, and limited-time offers to drive immediate customer action
- Running bulk outreach campaigns to announce product launches, seasonal sales, or important updates
- Delivering personalized reminders for appointments, reservations, renewals, or order pickups
- Supporting two-way customer communication for inquiries, feedback collection, and service interactions
- Sending transactional alerts such as order confirmations, shipping updates, and payment notifications
- Managing subscriber lists, opt-ins, and segmented audience groups for targeted messaging
- Conducting quick surveys, polls, and SMS-based engagement activities to gather customer insights
- Enhancing omnichannel marketing strategies by complementing email, social, and push notifications with timely text outreach
- Re-engaging inactive customers through personalized follow-up messages or win-back campaigns

### How SMS marketing software differs from other tools

SMS marketing software focuses specifically on mobile messaging, enabling marketers to deliver timely, personalized texts at scale and support digital promotions such as polls, coupons, and surveys. While many tools integrate through APIs or appear as features within platforms like [marketing automation software](https://www.g2.com/categories/marketing-automation) or [email marketing software](https://www.g2.com/categories/email-marketing), businesses needing deeper mobile engagement may also consider mobile communication channels such as [WhatsApp marketing software](https://www.g2.com/categories/whatsapp-marketing), [RCS business messaging software](https://www.g2.com/categories/rcs-business-messaging), [push notification software](https://www.g2.com/categories/push-notification), and [mobile marketing software](https://www.g2.com/categories/mobile-marketing).

Show More

* * *

## How Do You Choose the Right SMS Marketing Software?

### What You Should Know About SMS Marketing Software

### SMS Marketing Software buying insights at a glance

[SMS marketing software](https://www.g2.com/categories/sms-marketing) enables businesses to reach customers directly through text messaging, making it one of the most immediate and high-engagement communication channels available today. As attention spans shrink and inboxes become more crowded, I’ve seen sms marketing platforms evolve into a critical part of modern marketing strategies. The best sms marketing software helps teams automate campaigns, segment audiences, and deliver timely, personalized messages that drive conversions and customer engagement. ([Source 1](https://www.g2.com/categories/sms-marketing))

In practice, businesses use sms marketing solutions for promotional campaigns, transactional alerts, appointment reminders, and customer support follow-ups. I consistently see companies adopt sms marketing software to increase response rates, improve customer communication, and create more direct engagement compared to email or social channels. As organizations scale, the best sms marketing software becomes less about sending messages and more about orchestrating multi-touch customer journeys across channels.

Buyers evaluating sms marketing platforms tend to focus on deliverability, automation capabilities, and ease of campaign management. Across the category, usability and speed to launch are key differentiators. Pricing typically depends on message volume, contact lists, and feature access, with many sms marketing companies offering usage-based or tiered pricing models.

Pricing for SMS marketing software is typically based on message volume or credits used, with many platforms offering usage-based or tiered pricing models. Costs tend to increase as businesses adopt more advanced features like automation workflows, audience segmentation, and integrations with other systems. As a result, buyers often evaluate scalability carefully, especially as contact lists expand and campaign frequency increases over time.

#### Top 5 FAQs from software buyers:

- What is the best sms marketing software for high-volume campaigns?
- How do sms marketing platforms handle compliance and opt-in management?
- Which sms marketing solutions integrate with CRM and ecommerce tools?
- How quickly can I launch campaigns using sms marketing software?
- What features define the best sms marketing software for personalization?

G2’s top-rated SMS marketing software, based on verified reviews, includes [Attentive](https://www.g2.com/products/attentive/reviews), [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews), [EZ Texting](https://www.g2.com/products/ez-texting/reviews), and [BirdEye](https://www.g2.com/products/birdeye/reviews).

### What are the top-reviewed SMS Marketing Software on G2?

These are 5 of the top-reviewed sms marketing software:

- [**Attentive**](https://www.g2.com/products/attentive/reviews)
- Number of Reviews: 1,275
- Satisfaction: 99
- Market Presence: 95
- G2 Score: 97
- [**Klaviyo**](https://www.g2.com/products/klaviyo/reviews)
- Number of Reviews: 1,298
- Satisfaction: 50
- Market Presence: 94
- G2 Score: 72
- [**EZ Texting**](https://www.g2.com/products/ez-texting/reviews)
- Number of Reviews: 725
- Satisfaction: 77
- Market Presence: 67
- G2 Score: 72
- [**BirdEye**](https://www.g2.com/products/birdeye/reviews)
- Number of Reviews: 3,900
- Satisfaction: 82
- Market Presence: 88
- G2 Score: 85
- [**Podium**](https://www.g2.com/products/podium/reviews)
- Number of Reviews: 2,066
- Satisfaction: 79
- Market Presence: 95
- G2 Score: 87

Satisfaction score reflects how happy users are with a product, based on multiple experience factors beyond star ratings. ([Source 2](https://www.g2.com/reports))

Market Presence score reflects a product’s reach and scale in the market using a combination of adoption and company data. ([Source 2](https://www.g2.com/reports))

G2 Score is the overall score used to rank products within the category, calculated from Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

### What I Often See in SMS Marketing Software

**Feedback Pros: What Users Consistently Appreciate**

**Easy campaign setup with intuitive dashboards and message scheduling workflows**

- _“What’s not to love? The ease of use in the drag-and-drop editor makes my weekly newsletters super easy to build. We use Klaviyo multiple times a week to check our revenue attribution and tweak our flows.Its also was easy to implement it with our current workflow. It integrates well with everything from our Shopify store to even Canva! I was worried the number of features would be overwhelming, but the UI is clean enough that you don't get lost. Plus, whenever I’ve hit a snag, customer support has been quick to point me in the right direction. Worth every penny for a growing brand.” -_ [_Angela W_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12466313)_. Klaviyo Review_

**High message delivery rates with reliable real time customer engagement tracking**

- _“Working alongside our Customer Success Manager is an absolute pleasure. The team is extremely knowledgeable, helpful, and supportive, and they’re willing to do whatever it takes to help ensure our SMS Marketing program is successful. We also have clear, transparent conversations about product development and enhancements, including platform features as well as improvements that are specific to our program. They are a leader in the SMS industry and have provided great insight as it pertains to iOS26 privacy updates; leading to sustainable delivery and engagement rates. We also will begin using RCS Business Messaging thanks to the team's innovative updates.” -_ [_Isabella C_](https://www.g2.com/products/attentive/reviews/attentive-review-11207229)_. Attentive Review_

**Seamless integrations with crm ecommerce platforms streamline marketing automation processes**

- _“What I like most about Klaviyo is how well it connects with the rest of an e-commerce stack, especially Shopify. The integration is seamless, and it pulls in customer behavior, purchase history, and engagement data automatically. That consolidated data makes it much easier to build meaningful segments and customer journeys. The platform itself is also very intuitive. Building campaigns and automated flows is straightforward, and the flow library gives you frameworks to work with so you can quickly customize for your brand. On top of that, Klaviyo’s revenue attribution and analytics make it very clear what your emails and flows are generating, which helps you understand exactly how email is impacting store revenue.” -_ [_Dorothy N_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160)_. Klaviyo Review_

**Cons: Where Many Platforms Fall Short**

**Limited message customization options restrict advanced segmentation and personalization capabilities**

- _“...Entry-level plans may have strict bulk messaging limits (such as 250 per month) with no rollover for unused credits, which can be frustrating for businesses running monthly marketing campaigns. Many reviews highlight a significant drop in support quality after the initial onboarding phase, citing long wait times to reach a human and a lack of accountability when technical issues arise. Some users were disappointed to find a lack of Yelp integration or that certain promised CRM integrations were slower or more difficult to set up than expected.” -_ [_Murgan_](https://www.g2.com/products/podium/reviews/podium-review-12192861)_. Podium Review_

**Pricing structures become expensive quickly with high volume messaging campaigns**

- _“One downside of Klaviyo is the pricing structure. You’re typically paying based on the number of active profiles in your account and your email sending volume, which can add up quickly as your list grows.”_ - [Dorothy N](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160). Klaviyo Review

**Occasional delays or delivery inconsistencies impact time sensitive campaign performance**

- _“What I haven't figured out how to fix yet is to send a text to known good numbers that keep bouncing (5-7x) I was once one of the bounced #s that came up when I sent out a campaign text. Somehow, about 30% of the 124 contacts I sent a text to bounced. Sent a ticket and still havent heard back.” -_ [_Lloyd A_](https://www.g2.com/products/ez-texting/reviews/ez-texting-review-11839305)_. EZ Texting Review_

### My Expert Takeaway on SMS Marketing Software in 2026

What stands out to me is how sms marketing software is increasingly being used as a core engagement channel, not just a supplemental tool. High-performing teams treat sms marketing platforms as part of a broader customer communication strategy, integrating them with email, CRM systems, and ecommerce platforms to create cohesive customer journeys.

The teams that get the most value from sms marketing solutions are those that lean into automation and segmentation. Instead of sending one-off campaigns, they build triggered workflows based on customer behavior, lifecycle stage, or purchase history. This is where the best sms marketing software clearly separates itself from more basic tools.

I also see strong adoption in industries like ecommerce, retail, and local services, where real-time communication drives immediate action. These teams prioritize fast campaign execution, reliable delivery, and clear performance tracking.

The best sms marketing software stands out when it combines speed, automation, and personalization. It is not just about sending messages. It is about creating timely, relevant interactions that drive engagement and revenue at scale.

### SMS Marketing Software FAQs

#### What is the best SMS marketing software for small businesses?

Small businesses typically prioritize ease of use, affordability, and quick setup. These platforms are commonly favored:

- [EZ Texting](https://www.g2.com/products/ez-texting/reviews) – Simple interface with fast campaign setup and strong core features.
- [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) – Easy-to-use platform with solid customer support and scalability.
- [TextMagic](https://www.g2.com/products/textmagic/reviews) – Flexible pay-as-you-go pricing ideal for smaller teams.

#### What is the most reliable SMS marketing platform for retailers?

Retailers need high deliverability, segmentation, and real-time engagement. These platforms are often used in retail environments:

- [Attentive](https://www.g2.com/products/attentive/reviews) – Built for ecommerce with strong personalization and campaign performance.
- [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Deep integration with ecommerce platforms and customer data.
- [Postscript](https://www.g2.com/products/postscript/reviews) – Designed specifically for Shopify stores with strong automation flows.

#### What is the best SMS marketing service with automation features?

Automation is key for scaling campaigns and customer journeys. These tools are known for strong automation capabilities:

- [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Advanced segmentation and automated lifecycle messaging.
- [Attentive](https://www.g2.com/products/attentive/reviews) – Behavioral triggers and personalized messaging at scale.
- [Postscript](https://www.g2.com/products/postscript/reviews) – Automated flows tailored for ecommerce use cases.

#### What are the benefits of SMS marketing software?

SMS marketing software allows businesses to communicate directly with customers in real time, often resulting in higher open and response rates compared to other channels. It helps teams automate campaigns, send time-sensitive alerts, and personalize messaging based on customer behavior. SMS marketing platforms also improve engagement by reaching customers on devices they check frequently, making it an effective channel for promotions, reminders, and transactional updates.

#### Which software combines email and SMS marketing?

Some platforms combine both email and SMS to support multi-channel campaigns. These tools are commonly used for that purpose:

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) – Strong combined email and SMS marketing with unified customer data.
- [HubSpot](https://www.g2.com/products/hubspot-marketing-hub/reviews) – Offers integrated marketing automation across email, SMS, and CRM.
- [Omnisend](https://www.g2.com/products/omnisend/reviews) – Built for ecommerce with combined email and SMS workflows.

### Sources

1. [G2 category](https://www.g2.com/categories/sms-marketing) definition and inclusion criteria for SMS Marketing Software
2. [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*rm4vvy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuODE3MDU4MTE5LjE3NzE3OTA0MzAuMTc3MTc5MDQyOQ..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzI0ODg3NTckbzE2MSRnMSR0MTc3MjQ5MDQ3MCRqNjAkbDAkaDA.)(Satisfaction, Market Presence, and G2 Score definitions).

**Researched by:** [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh?_gl=1*nvv7gy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuNzU1ODM0NTYzLjE3NzM4NDEyNzQuMTc3Mzg0MTI3Mw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzM4NTI0NjYkbzE5NCRnMSR0MTc3Mzg1NDE0MyRqNTgkbDAkaDA.)

**Last Updated on:** March 19, 2026