# Best Review Management Software - Page 12 ## How Many Review Management Software Products Does G2 Track? **Total Products under this Category:** 277 ### Category Stats (Aug 2026) - **Average Rating:** 4.61/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** ReputationStacker (+0.67%) - Among all products in this category, ReputationStacker recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Review Management Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 15,700+ Authentic Reviews - 277+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Review Management Software ![G2 Grid® for Review Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/review-management-software/grids.png?focus%5B%5D=19432&focus%5B%5D=58412&focus%5B%5D=22329&focus%5B%5D=14037&focus%5B%5D=4177&focus%5B%5D=8307&focus%5B%5D=4506&focus%5B%5D=84697) Highlighted products: Birdeye, Okendo, Klaviyo, Housecall Pro, Reputation, Feefo, Yotpo, and Experience.com. Underlying data: [Grid® JSON](https://www.g2.com/categories/review-management-software/grids.json?focus%5B%5D=birdeye&focus%5B%5D=okendo&focus%5B%5D=klaviyo&focus%5B%5D=housecall-pro&focus%5B%5D=reputation&focus%5B%5D=feefo&focus%5B%5D=yotpo&focus%5B%5D=experience-com) **Sponsored** ### GMBapi.com GMBapi.com is the last all-in-one local SEO software solution you will use. Stop Overpaying for Local SEO. Get 90% of Enterprise Power at 15% of the Cost. GMBapi.com is the high-performance, cost-effective alternative to "black box" enterprise tools you are currently using. Built specifically for multi-location brands, retail chains, and agencies, we provide the automation you need to dominate local search without the "per-credit" fees or restrictive long-term contracts. Why 50+ Location Brands are Switching to GMBapi: Unlimited Geo Grids (Local Rank Tracking): We are the only platform offering free, unlimited local rank tracking heatmaps. See exactly how you rank block-by-block against 20+ competitors—no credits or top-up fees required. The "Operational" Advantage: Unlike competitors who "take over" your listings, GMBapi acts as a powerful layer on top of your Google Business Profile. Your local managers can still use the native Google app, while your central team uses our dashboard for bulk automation. AI-Powered Reputation Guard: Go beyond simple templates. Our AI generates on-brand, localized review responses and includes a unique Deleted Review Tracker so you never lose valuable customer sentiment data. Bulk Management at Scale: Sync business hours, services, photos, and localized posts across 10 or 10,000 locations instantly. We sync your data to Google, Apple Business Connect, Bing, Foursquare, and more. Built for the Future of AI Search (LLM Visibility) Traditional SEO isn't enough in 2026. GMBapi includes specialized Local LLM Tracking to monitor how your brand appears in AI-driven results like ChatGPT, Perplexity, and Gemini. The Agency-First Engine For agencies, GMBapi provides a complete solution with automated, location-specific reporting that proves ROI to your clients along with integration into your reporting structure. That comes with stellar support from ex Google experts and the operational efficiency that comes with using GBP as your source of truth. Transparency as a Feature With a near-perfect score for "Ease of Setup" and four consecutive G2 awards for "Best Estimated ROI," we deliver a comprehensive solution that fits your budget. Dominate your local markets at scale. Experience the platform free for 14 days—no commitment required. Single or only a few locations? Still worth a try. Single location business owners love to use our citation module, our free geo grids, monitor their competitor, and get recommendations to optimize their local visibility, content and reputation. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=96&secure%5Bchosen_at%5D=2026-08-03T18%3A27%3A35Z&secure%5Bdisplayable_resource_id%5D=96&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=96&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1211717&secure%5Bresource_id%5D=96&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freview-management-software%3Fpage%3D12%26rd%3D1&secure%5Btoken%5D=eeaa1ee4e1165e7e14bda3b2d5f2d108bfaaa4322ffe5f0eb07aeddfc9abc27e&secure%5Burl%5D=https%3A%2F%2Fgmbapi.com%2Frequest-demo%2F%3Futm_source%3DB2B_Platform%26utm_medium%3DG2%26utm_content%3DAds_CTA_Button&secure%5Burl_type%5D=free_trial) ### [LikeToMe](https://www.g2.com/products/liketome/reviews) LikeToMe is the all-in-one platform designed to help local and multi-location businesses elevate their online reputation and outrank competitors on Google. In today's market, customer reviews are the most powerful form of marketing. LikeToMe streamlines and automates the entire review management process, turning customer feedback into your most valuable growth asset. Our platform is built for businesses in sectors like healthcare, retail, and services that need to manage reviews, ratings, and customer feedback effectively across all their locations. What problems does LikeToMe solve? - Low Review Volume: Our automated review and feedback generator makes it effortless to collect a steady stream of authentic 5-star reviews on Google, significantly boosting your online presence and local SEO rankings. - Fear of Negative Feedback: LikeToMe's smart filtering system directs satisfied customers to leave public reviews, while privately capturing feedback from neutral or unhappy customers. This gives you a crucial opportunity to resolve issues and improve service before a negative review impacts your reputation. - Lack of Actionable Insights: The Customer Trust Monitor provides a centralized dashboard with real-time analytics. Track performance across all locations, monitor key metrics like NPS (Net Promoter Score), and generate actionable reports to make data-driven decisions and identify areas for growth. - Inefficient Content Creation: Our Review Marketing tools automatically turn your best customer testimonials into beautiful, ready-to-share social media content. Stop taking screenshots and start building powerful social proof that builds trust and attracts new customers. Compatible with 99.9% of popular CRM systems and designed for users with no technical expertise, LikeToMe is the ultimate solution for taking control of your online reputation. #### Who Is the Company Behind LikeToMe? - **Seller:** [LikeToMe](https://www.g2.com/sellers/liketome) - **Year Founded:** 2022 - **HQ Location:** Kyiv, UA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=60872a3ca589f59f9a6d7e0a081df0802d06716eeb5e14ede5538aa13f11b90a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fliketome%2F&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® ### [Magento 2 Product Reviews](https://www.g2.com/products/magento-2-product-reviews/reviews) Magento 2 Product Reviews extension helps your customers leave product feedback to express their satisfaction and evaluation with your products by review and ratings. Install this and build up trust in your business. #### Who Is the Company Behind Magento 2 Product Reviews? - **Seller:** [MageAnts](https://www.g2.com/sellers/mageants) - **Year Founded:** 2016 - **HQ Location:** Ahmedabad, Gujarat - **Twitter:** @MageAnts 196 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=34d903ad9968a0211f3da42955ceb4055a886896aa612fb5d06b05d6f0921b33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F24775806&secure%5Burl_type%5D=linkedin_company_website) 17 employees on LinkedIn® ### [Magento 2 Product Reviews Import Export](https://www.g2.com/products/mageants-magento-2-product-reviews-import-export/reviews) Magento 2 Products Reviews Import Export extension helps store owners export and import product reviews and related information via CSV file. Buy this and create an unlimited number of review data in one click. #### Who Is the Company Behind Magento 2 Product Reviews Import Export? - **Seller:** [MageAnts](https://www.g2.com/sellers/mageants) - **Year Founded:** 2016 - **HQ Location:** Ahmedabad, Gujarat - **Twitter:** @MageAnts 196 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=34d903ad9968a0211f3da42955ceb4055a886896aa612fb5d06b05d6f0921b33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F24775806&secure%5Burl_type%5D=linkedin_company_website) 17 employees on LinkedIn® ### [Marsello](https://www.g2.com/products/marsello/reviews) The omnichannel loyalty and marketing solution for retail and hospitality brands. Marsello is a user-friendly loyalty and marketing tool that helps brands manage every aspect of their customer marketing, from loyalty program management to email and SMS campaigns, marketing automation, Google Review Management, and more. Powered by your eCommerce and point-of-sale (POS) apps, Marsello empowers you to run targeted, omnichannel campaigns driven by your in-store and online loyalty and order data. Our solution is designed to help you grow your customer database, increase repeat purchases, and drive revenue. We're proud to power marketing and loyalty for some of the world's fastest-growing brands, including LEGO Certified Stores, Havaianas, Super Butcher, and over 4,000 more. **Average Rating:** 4.4/5.0 **Total Reviews:** 29 #### How Do G2 Users Rate Marsello? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Marsello? - **Seller:** [Marsello](https://www.g2.com/sellers/marsello) - **Year Founded:** 2014 - **HQ Location:** Wellington, Wellington - **Twitter:** @MarselloApp 105 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=34c61006106e303cf4c300fee975c566fd97afdfda2a688f73a632bacdfc2f00&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarsello-app%2F&secure%5Burl_type%5D=linkedin_company_website) 49 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Hospitality, Food & Beverages - **Company Size:** 74% Small, 26% Medium #### What Are Recent G2 Reviews of Marsello? **["marsello is a great loyalty system with a lot of marketing features"](https://www.g2.com/survey_responses/marsello-review-5406161)** **Rating:** 4.0/5.0 stars _— Adel A._ [Read full review](https://www.g2.com/survey_responses/marsello-review-5406161) **["Email Marketing Tool : Delivery Rate Higher & Easy to use Tool"](https://www.g2.com/survey_responses/marsello-review-5225076)** **Rating:** 4.5/5.0 stars _— uttam ._ [Read full review](https://www.g2.com/survey_responses/marsello-review-5225076) #### What Are G2 Users Discussing About Marsello? - [What is Marsello used for?](https://www.g2.com/discussions/what-is-marsello-used-for) ### [msg.passbrains](https://www.g2.com/products/msg-passbrains/reviews) Digital Business Assurance utilizing the msg.passbrains Crowd Digital technologies are main drivers for innovations and cross-sector digital transformation. More and more people use digital channels and devices to communicate with companies, organisations, other users, and services. State-of-the-art digital services which offer users an optimal experience are the key to success. With Digital Business Assurance your target audience is part of the product life cycle right from the start. This way you establish a continuous feedback loop, permanently improve your product’s quality, and validate your digitalization strategy. Increase your commercial success by being closer to your customers and benefit from: - Innovative ideas - Valuable market insights - User tests under real-life conditions #### Who Is the Company Behind msg.passbrains? - **Seller:** [passbrains AG](https://www.g2.com/sellers/passbrains-ag) - **HQ Location:** Zurich, Switzerland - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b7de3f0261c775f32c6ed96a2a0d384962126d18e9be54ba9e2a81fb84fc1699&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fmsg-test-and-quality-management%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [MyReviewNinja](https://www.g2.com/products/myreviewninja/reviews) Online Reputation management Software to grow your Business. Start growing your reviews in minutes - Get alerts of new reviews and customer feedback in one dashboard. Easily respond to customers and work to improve your brand reputation. Reputation management software maintains the consistency of the reviews and ratings on your web page that keeps attracting the customers. And always ensures that rating lies between 4 and 5 so that your service is always prompted up in the best labels. #### Who Is the Company Behind MyReviewNinja? - **Seller:** [MyReviewNinja](https://www.g2.com/sellers/myreviewninja) - **Year Founded:** 2017 - **HQ Location:** Frisco, US - **Twitter:** @myreviewninja - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=254eef5c4c77c8e437eb2c396541ba66f19e9ae22f61411970cff91ae0b89cff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmyreviewninja%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [Netlizo](https://www.g2.com/products/netlizo/reviews) Netlizo is a business review and reputation management platform that helps companies collect, manage, and showcase genuine customer reviews. Built for transparency and trust, Netlizo allows brands to grow their online credibility, attract new customers, and improve service quality through verified user feedback. With features like review invitations, analytics, and automated responses, Netlizo makes it easy for businesses to convert customer experiences into long-term trust and measurable growth. #### Who Is the Company Behind Netlizo? - **Seller:** [Netlizo Technologies](https://www.g2.com/sellers/netlizo-technologies) - **Year Founded:** 2025 - **HQ Location:** rajkot, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9105cba86afdaed96010acad24ae9afba20f2bc90e2c8decfc2ab241c6eaa2b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetlizo%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [NoFakes](https://www.g2.com/products/nofakes/reviews) NoFakes allow business to capture and manage customer reviews based on products or services #### Who Is the Company Behind NoFakes? - **Seller:** [Next Chance Invest](https://www.g2.com/sellers/next-chance-invest) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Oculus Reviews](https://www.g2.com/products/oculus-reviews/reviews) Oculus Reviews is a trucking industry review platform and driver reputation system where carriers and CDL drivers build verified, portable professional records. Drivers rate trucking companies on pay, home time, safety, and dispatch quality across 2M+ FMCSA-verified carrier profiles. Trucking companies claim their DOT/MC profile, post CDL jobs, and access consent-based driver dossiers through an FCRA-compliant credit system. All reviews are employment-verified, multilingual, and permanent. #### Who Is the Company Behind Oculus Reviews? - **Seller:** [Oculus Freight](https://www.g2.com/sellers/oculus-freight) - **Year Founded:** 2023 - **HQ Location:** Wilmington, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=878817789afc1127c14d726523dc54261cbecda4aa1cb2df4191578f451578a1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foculus-freight%2F&secure%5Burl_type%5D=linkedin_company_website) 5 employees on LinkedIn® ### [Ollie](https://www.g2.com/products/ollie-2026-08-01/reviews) Ollie is review reply software for UK small businesses. When a new review lands on a business's Google Business Profile, Ollie drafts a reply in the owner's own tone of voice and sends it to their WhatsApp. The owner reads it, taps once, and the reply is posted to Google. Nothing is published without approval, and drafts can be edited before sending. Unlike reputation dashboards built for agencies and multi-location brands, Ollie is designed for single-site owner-operated businesses with no time to sit at a desk. There is no dashboard to check and nothing to learn. It works on the phone the owner already carries. Ollie flags sensitive reviews, such as legal threats, injury claims and serious complaints, for careful human attention rather than drafting automatically. Built in the UK for independent businesses of any kind, including cafes and restaurants, tradespeople, salons and barbers, garages, dental and veterinary practices, gyms, opticians and independent retail. Plans start at GBP 9 per month with a 14 day free trial. #### Who Is the Company Behind Ollie? - **Seller:** [Ollie](https://www.g2.com/sellers/ollie-2026-08-03) ### [Orep](https://www.g2.com/products/orep/reviews) We make it simple for your clients to leave item evaluations after an acquisition. Quick, automated, and also simply exactly what your company should construct customer count on and also increase sales. #### Who Is the Company Behind Orep? - **Seller:** [Orep](https://www.g2.com/sellers/orep) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Prestashop Review Booster Addon by Knowband](https://www.g2.com/products/knowband-prestashop-review-booster-addon-by-knowband/reviews) The Prestashop Review Booster Addon by Knowband reminds your customer to write the review for the purchased product. #### Who Is the Company Behind Prestashop Review Booster Addon by Knowband? - **Seller:** [Knowband](https://www.g2.com/sellers/knowband) - **Year Founded:** 2006 - **HQ Location:** Noida, Uttar Pradesh - **Twitter:** @KnowbandPlugin 500 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=282528f0c545e83b8c47c96b03c4c1400a5fd18b3b6f7ac14d6d981d345ac3ca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13614958%2F&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® ### [Prompt Review](https://www.g2.com/products/prompt-review/reviews) Prompt Review allows you to collect Google Reviews to boost visibility, build trust, and attract customers - effortlessly. #### Who Is the Company Behind Prompt Review? - **Seller:** [Prompt Review](https://www.g2.com/sellers/prompt-review) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Prompt Reviews](https://www.g2.com/products/prompt-reviews/reviews) Prompt Reviews makes it easier for small businesses to get reviews by making it easier for their customers to write them. Prompt Reviews unique review capture pages called "Prompt Pages" allow businesses to help their customers write more relevant, keyword powered reviews and post them on any platform. #### Who Is the Company Behind Prompt Reviews? - **Seller:** [Prompt Reviews](https://www.g2.com/sellers/prompt-reviews) - **Year Founded:** 2025 - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=37270c930b92bf342e1070924c160fa96ed5dc9ec27d95f5db18e864eca2989a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprompt-reviews%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [ProvenExpert.com](https://www.g2.com/products/provenexpert-com/reviews) With ProvenExpert, a few clicks is all it takes to bundle all your reviews (quantity and overall score) in one place. Get the feedback you need: use our industry-specific survey templates and adapt them to your needs. Survey analytics let you see just how satisfied your customers are. Publish ratings and reviews on your company profile (equipped with a Google star rating, which can be integrated into your website's search results). 100% control! It's never been this easy to attract new business! Boost your business with customer reviews. More than 146,700 freelancers, entrepreneurs and large companies use ProvenExpert.com. ideal customer: Freelancers, Small Business Owner, Medium and Large Companies (Enterprise Solutions), all Branches that want to get more revenue with easy-to-use Online Reputation Management Tool. #### Who Is the Company Behind ProvenExpert.com? - **Seller:** [Expert Systems AG](https://www.g2.com/sellers/expert-systems-ag) - **Year Founded:** 2011 - **HQ Location:** Berlin, DE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=41a7618ac4108616fa2efa13d3f66c13c34e64da8a34a690bc5e7b0e439101be&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprovenexpert&secure%5Burl_type%5D=linkedin_company_website) 60 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/review-management-software?hubs_content-cta=Investor%25252525252520Relations&hubs_content=ir.hubspot.com%2525252525252Fnews%2525252525252Fhubspot-reports-q4-and-full-year-2019-results&name=berlin&order=g2_score&page=11#product-list) - [1](/categories/review-management-software?hubs_content-cta=Investor%25252525252520Relations&hubs_content=ir.hubspot.com%2525252525252Fnews%2525252525252Fhubspot-reports-q4-and-full-year-2019-results&name=berlin&order=g2_score#product-list) - [2](/categories/review-management-software?hubs_content-cta=Investor%25252525252520Relations&hubs_content=ir.hubspot.com%2525252525252Fnews%2525252525252Fhubspot-reports-q4-and-full-year-2019-results&name=berlin&order=g2_score&page=2#product-list) - … - [8](/categories/review-management-software?hubs_content-cta=Investor%25252525252520Relations&hubs_content=ir.hubspot.com%2525252525252Fnews%2525252525252Fhubspot-reports-q4-and-full-year-2019-results&name=berlin&order=g2_score&page=8#product-list) - [9](/categories/review-management-software?hubs_content-cta=Investor%25252525252520Relations&hubs_content=ir.hubspot.com%2525252525252Fnews%2525252525252Fhubspot-reports-q4-and-full-year-2019-results&name=berlin&order=g2_score&page=9#product-list) - [10](/categories/review-management-software?hubs_content-cta=Investor%25252525252520Relations&hubs_content=ir.hubspot.com%2525252525252Fnews%2525252525252Fhubspot-reports-q4-and-full-year-2019-results&name=berlin&order=g2_score&page=10#product-list) - [11](/categories/review-management-software?hubs_content-cta=Investor%25252525252520Relations&hubs_content=ir.hubspot.com%2525252525252Fnews%2525252525252Fhubspot-reports-q4-and-full-year-2019-results&name=berlin&order=g2_score&page=11#product-list) - 12 - [13](/categories/review-management-software?hubs_content-cta=Investor%25252525252520Relations&hubs_content=ir.hubspot.com%2525252525252Fnews%2525252525252Fhubspot-reports-q4-and-full-year-2019-results&name=berlin&order=g2_score&page=13#product-list) - [14](/categories/review-management-software?hubs_content-cta=Investor%25252525252520Relations&hubs_content=ir.hubspot.com%2525252525252Fnews%2525252525252Fhubspot-reports-q4-and-full-year-2019-results&name=berlin&order=g2_score&page=14#product-list) - [15](/categories/review-management-software?hubs_content-cta=Investor%25252525252520Relations&hubs_content=ir.hubspot.com%2525252525252Fnews%2525252525252Fhubspot-reports-q4-and-full-year-2019-results&name=berlin&order=g2_score&page=15#product-list) - 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[Catalog Management](/categories/catalog-management) - [E-Commerce Platforms](/categories/e-commerce-platforms) - [E-Commerce Tools](/categories/e-commerce-tools) - [E-commerce Fraud Protection](/categories/e-commerce-fraud-protection) - [E-Merchandising](/categories/e-merchandising) - [Multichannel Retail](/categories/multichannel-retail) - [Subscription Management](/categories/subscription-management) - [Age Verification](/categories/age-verification) - [Brand Protection](/categories/brand-protection) - [Conversational Commerce Platforms](/categories/conversational-commerce-platforms) - [Drop Shipping](/categories/drop-shipping) - [E-Commerce Analytics](/categories/e-commerce-analytics) - [E-Commerce Personalization](/categories/e-commerce-personalization) - [E-Commerce Search](/categories/e-commerce-search) - [Live Commerce](/categories/live-commerce) [Browse Review Management Themes](/categories/review-management-software/themes) ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu") SS Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu) Updated April 10, 2026 Review management software allows businesses to collect, host, track, monitor, and respond to product and service reviews on their websites, helping e-commerce businesses engage with consumers, understand customer behavior, and improve offerings based on authentic feedback. ### Core Capabilities of Review Management Software To qualify for inclusion in the [Review Management software](https://learn.g2.com/best-review-management-software) category, a product must: - Collect and capture feedback on e-commerce websites through reviews - Be applicable for both product and service reviews - Moderate, manage, and analyze reviews - Deploy as a widget, pop-up, email follow-up, or short-answer Q&A on the website - Optimize for desktop, mobile, or tablet use ### Common Use Cases for Review Management Software E-commerce teams and marketers use review management software to build social proof and drive purchase confidence. Common use cases include: - Collecting post-purchase reviews via automated email follow-ups or on-site prompts - Moderating and responding to customer reviews to demonstrate responsiveness and build trust - Analyzing review data to identify product or service improvement opportunities ### How Review Management Software Differs from Other Tools Unlike online reputation management software, which provides broader capabilities for monitoring brand mentions and managing reputation across the web, review management software focuses specifically on collecting and managing reviews on e-commerce websites. It integrates with e-commerce platforms and works alongside [email marketing software](https://www.g2.com/categories/email-marketing) and social networks to drive review volume and engagement. ### Insights from G2 on Review Management Software Based on category trends on G2, ease of review collection and flexible display options stand out as standout capabilities. Increases in review volume and improved conversion rates stand out as primary outcomes of adoption. Show More * * * ## How Do You Choose the Right Review Management Software? ### What You Should Know About Product Reviews Software ### What is review management software? Review management software is a powerful tool that enables businesses to effectively oversee and engage with customer reviews and feedback across multiple platforms. By consolidating reviews from various sources into a single, centralized dashboard, this software simplifies the process of monitoring and responding to customer interactions. This streamlined approach saves time and enhances businesses' ability to improve their service and reputation based on customer insights. This type of software should not be confused with review platforms, even though they serve similar purposes. Review platforms allow any product or service provider to collect reviews, while a company usually uses review management software to create its own reviews portal. ### Key benefits of review management software - Generate brand awareness to help ensure consumers are aware of the distinctive qualities of a brand. - Encourage authenticity by allowing prospects and customers to learn about brand weaknesses. - Allow consumers to provide feedback since a positive customer experience is essential to attract and retain customers. - Increase sales by understanding the overall brand image ### Why use review management software? Review management software helps companies gather, manage, and analyze reviews from customers and consumers. What matters most, though, is using reviews to better engage with prospects and customers and adapt to market changes and consumer needs. The best review management platforms for brand reputation are built around exactly that: turning feedback into action before it affects the bottom line. **Engagement—** Companies use review management tools to engage reviewers, address their concerns, and provide assistance when necessary. Engagement makes reviewers feel their opinions matter and can create relationships between consumers and brands. The strongest review management software makes this a team effort rather than a one-person job — [Birdeye](https://www.g2.com/products/birdeye/reviews) lets multiple team members collaborate on review responses and add internal notes so context isn't lost when someone's out, and [Reputation](https://www.g2.com/products/reputation/reviews) lets admins assign specific locations or reviews to the right manager rather than leaving everything in one shared inbox. **Improve products and services—** Analyzing large numbers of reviews can generate valuable insights into a product or service's strengths and weaknesses. Companies can use this information to improve their offering, which can improve the customer experience and boost customer loyalty. ### Who uses review management software? Reviewer feedback can benefit multiple company departments, from sales and marketing to product development. **Marketing —** Marketers use review management software to capture and use reviews for promotional purposes. Review data helps marketers identify buyer personas and more accurately target prospects based on their preferences. **Sales—** Salespeople use reviews to help prospects make buying decisions. While case studies and other types of content can still be useful in sales, genuine feedback from many customers is the most beneficial. **Product management —** Product managers analyze customer feedback to define or improve go-to-market strategies to increase sales and customer satisfaction. ### Kinds of review management software Review management software can be categorized in various ways depending on how vendors deliver standard and advanced functionality for review management. **Best-of-breed—** Most review management software focuses exclusively on collecting and managing reviews. Some products provide additional features, such as brand management and technologies like artificial intelligence. Best-of-breed software has the benefit of providing all features as a single solution at a reasonable price. **Suites—** Some vendors provide functionality to manage multiple types of consumer-generated content, such as questions and answers or curated social media content. Other features that may be included are e-commerce personalization, content management, product sampling, or brand protection. Suites are usually delivered as a mix of multiple software products that can be bought and used in multiple configurations. **Point solutions —** A multitude of integrations and tools focus on a subset of the capabilities included in review management tools. These tools complement but cannot replace review management software. ### Review management software features Based on G2 reviews, marketing and product teams evaluate review management software by comparing collection and moderation tools, syndication capabilities, and integration with CRM and marketing systems. **Collection—** Reviews are usually collected through an online portal embedded in the company's website or online store. Reviewers can provide feedback when looking for or buying a product, but companies also use other methods to collect reviews. Some of the most important include email campaigns, social media, or pop-up ads. To streamline the collection process, most review management software solutions allow users to post multiple reviews simultaneously. **Moderation—** Each review should be verified and validated to ensure it is genuine and applies to the right product. Moderation can be done automatically using algorithms to detect potential issues such as duplicate text. The identity of the reviewers and their eligibility for rewards can also be verified. Also, any changes to existing reviews should go through a validation process. **Management—** Once reviews are validated and publicly available, they cannot be modified by reviewers or the company. However, administrators may need to manage reviews in certain situations. For instance, when a product is discontinued and removed from the website, the associated reviews will also be removed. If some of those reviews are also related to another product that is still active, they should not be deleted. Visual display elements such as photos, ratings, or badges can make reviews more attractive. [**Syndication**](https://www.g2.com/categories/product-reviews/f/syndication) **—** Syndication refers to using reviews to provide consumers with an overview of what others think about a product. Through syndication, companies can consolidate reviews about a product and display the results on their website or online store. Therefore, it is critical to match reviews with the right products and analyze all reviews for each product to generate stats. Other features of review management software: [Community Q&A Capabilities](https://www.g2.com/categories/product-reviews/f/community-q-a), [Customer Service Capabilities](https://www.g2.com/categories/product-reviews/f/customer-service), [Engagement Capabilities](https://www.g2.com/categories/product-reviews/f/engagement), [Integration & APIs Capabilities](https://www.g2.com/categories/product-reviews/f/integration-apis), [Marketing Capabilities](https://www.g2.com/categories/product-reviews/f/marketing), [Response Types Capabilities](https://www.g2.com/categories/product-reviews/f/response-types), [Sampling Capabilities](https://www.g2.com/categories/product-reviews/f/sampling) #### Additional review management software features **Brand management—** Review data provides valuable details about how a brand is perceived. Companies can monitor reviews and respond when their brand is at risk due to negative feedback. Since companies cannot remove or alter reviews because they don’t like them, brand managers need to engage and address issues as soon as possible. **Omnichannel communications—** Advanced review management platforms include multiple options for communicating with reviewers, such as email, social media, or SMS. Anyone can share reviews on multiple channels and comment on and rate them. ### Trends related to review management software **Retail use—** While reviews are mostly used online, retailers are starting to gather consumer feedback in physical locations such as stores or public spaces. Retailers also test technologies like virtual and augmented reality to capture reviews and customer feedback. **Artificial intelligence (AI) —** As reviews become more popular, their number can increase exponentially, which makes them challenging to manage and analyze. AI can help companies process large amounts of data and identify fraud attempts or duplicate content. AI makes it easy for companies to moderate tens of thousands of reviews. Furthermore, AI can help provide valuable insights into customer behavior, sentiment analysis, and industry trends. The best review management platforms with sentiment analysis turn this into an early-warning system rather than a retroactive report — [Reputation's](https://www.g2.com/products/reputation/reviews) AI identifies sentiment trends and customer friction points at scale and rolls them into a benchmarked reputation score, while [Birdeye](https://www.g2.com/products/birdeye/reviews) surfaces negative sentiment in near real time so a team can act on reputation alerts before a pattern turns into a bigger problem. ### Potential issues with review management software **Moderation—** Review moderation requires necessary human and technical resources, which many companies cannot afford. While review management software usually provides functionality for moderation, this type of feature can vary significantly from one product to another. Also, moderation features rarely replace human intervention completely, meaning companies still require some moderators. **Integration—** Review management systems integrate with other types of software, such as [CRM](https://www.g2.com/categories/crm), sales, and [marketing automation](https://www.g2.com/categories/marketing-automation). Since review data is essential to improving sales and marketing strategies, seamlessly transferring data between multiple systems is also important. Vendors usually provide standard integration and connectors or APIs, but these aren’t always enough for complex integrations. Companies may need to invest in additional software, such as [data integration software](https://www.g2.com/categories/data-integration). **Review relevance—** Due to the fast pace of change in most markets, especially consumer products, reviews may become irrelevant very quickly. Companies need to constantly receive new reviews and ensure that irrelevant reviews don’t influence buyer behavior. **Privacy —** While review management platform vendors provide secure features, companies in highly regulated industries often require additional privacy functionality. Examples include financial institutions, healthcare organizations, government agencies, and public sector agencies. **Increased competition —** As reviews become more popular, finding new reviewers or convincing existing users to share new reviews will become difficult. More brands will try to source reviews from the same people, and they will need to provide better incentives. ### Software and services related to review management software [**E-commerce personalization software**](https://www.g2.com/categories/e-commerce-personalization) **—** Companies can use reviews to learn about their customers and use this information to personalize their shopping experience. E-commerce personalization uses primarily data gathered through website tracking technology, but product reviews can provide valuable additional information. [**Brand protection software**](https://www.g2.com/categories/brand-protection) **—** Review data can help companies identify threats that may negatively impact their branding. Brand protection software analyzes public data about a company’s products and services. Product data such as names, descriptions, or prices can be mentioned in reviews, and brands need to ensure that it’s accurate information. [**Gamification software**](https://www.g2.com/categories/gamification) **—** Since monetary incentives aren’t always efficient for motivating reviewers, gamification software provides digital awards and achievements to improve engagement. It uses gaming principles to create competition between users, incentivizing them to write reviews or share and comment on reviews posted by others. ### Review Management Software FAQs ### Most Popular FAQs #### Which review management software has the best reviews? Across the[](https://www.g2.com/categories/review-management-software)[Review Management](https://www.g2.com/categories/review-management-software) category, the highest rated platforms for online reputation are also the most trusted names in verified user reviews, the ones that make collecting and responding to reviews feel automatic rather than an extra task. - [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews): Carries a solid review base at a perfect satisfaction score, with a hands-off system built to win more customers through consistent review generation. - [Cacao](https://www.g2.com/products/cacao/reviews): Also posts a perfect score, with a synchronized console that keeps multi-location operators on top of consumer feedback across every site. - [Kudoz Reviews](https://www.g2.com/products/kudoz-reviews/reviews): A smaller sample so far, though it matches the category's top satisfaction scores. #### What is the best free review management software? A handful of platforms in this category offer a genuine free trial rather than a stripped-down demo. - [Birdeye](https://www.g2.com/products/birdeye/reviews): Listed among G2's free review management picks, with the largest review base in the category backing up strong satisfaction at that scale. - [Reviews.io](https://www.g2.com/products/reviews-io/reviews): Also appears on G2's free lists, with solid satisfaction scores across a wide range of company sizes. - [Videowise](https://www.g2.com/products/videowise/reviews): Listed as a free option too, with a supportive team helping with development, integration, and ongoing account management. #### Which review management platform offers the best review aggregation features? The platforms that stand out here treat aggregation as a genuine single-pane-of-glass view, not just a list of links to separate review sites. - [Cacao](https://www.g2.com/products/cacao/reviews): A synchronized console effortlessly aggregates real-time consumer feedback across multiple local business endpoints into one dashboard. - [Okendo](https://www.g2.com/products/okendo/reviews): Makes review aggregation and displaying pretty seamless, consolidating what used to be three separate apps into one. - [Birdeye](https://www.g2.com/products/birdeye/reviews): Lets a business view all important information in one location across multiple properties, saving time compared to checking each source separately. #### What platform integrates review management with CRM tools? The clearest fits among top review management vendors with business system integration are the platforms built to sync review activity directly with a business's existing customer records rather than operating as a separate silo. - [Birdeye](https://www.g2.com/products/birdeye/reviews): Integrates with a wide range of different CRM platforms, making it easy to set up alongside systems already in place. - [Klaviyo](https://www.g2.com/products/klaviyo/reviews): Connects review and customer data together, which matters for teams that want reviews feeding directly into broader marketing workflows. - [Okendo](https://www.g2.com/products/okendo/reviews): Integrates well with a business's site and email systems, keeping review data connected to the tools a team already relies on. #### What is the best review management software? The right answer depends on what a business needs most, but a few platforms come up across a wide range of use cases. - [Okendo](https://www.g2.com/products/okendo/reviews): Carries a large, well-established review base, with expertise in review aggregation built up over a long time in the space. - [Feefo](https://www.g2.com/products/feefo/reviews): A solid review base backs up consistently strong satisfaction, with support reviewers rate among the best in the category. - [Experience.com](https://www.g2.com/products/experience-com/reviews): Makes it easy to manage and improve online reputation all in one place, with a guided onboarding process that gets positive marks. ### Small Business FAQs #### What is the most affordable review management software for SMBs? Within this category, a few platforms stand out specifically for strong price-to-value scores among smaller organizations. - [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews): Posts the strongest price-to-value scores among small business reviewers in this data set. - [EmbedReviews](https://www.g2.com/products/embedreviews/reviews): Also rates well on value, alongside support scores that hold up strongly for a smaller organization's needs. - [Videowise](https://www.g2.com/products/videowise/reviews): Solid value scores back up a supportive team that helps smaller businesses through setup and integration. #### What is the best review management software for startups? Startups evaluating review management tools tend to prioritize something a lean team can run without a dedicated reputation manager. - [Cacao](https://www.g2.com/products/cacao/reviews): Among small business reviewers, it posts a perfect satisfaction score, with a centralized console that keeps multi-location monitoring simple even for a small team. - [Kudoz Reviews](https://www.g2.com/products/kudoz-reviews/reviews): Also earns a perfect score among smaller organizations, though the review base here is still modest. - [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews): A large small-business review base backs up a fully automated system that gets more reviews without ongoing manual effort. #### Which review management software is the most user-friendly for small teams? Ease of use matters most at this stage, since the person managing reviews is often juggling several other responsibilities too. - [Yotpo](https://www.g2.com/products/yotpo/reviews): Posts strong ease-of-use scores among small business reviewers in this data set. - [EmbedReviews](https://www.g2.com/products/embedreviews/reviews): Also rates highly on ease of use, backed by support scores that stay strong for a smaller team. - [Klaviyo](https://www.g2.com/products/klaviyo/reviews): A strong ease-of-use score pairs with review and customer data working together in one place. #### Which review management tool is easiest to set up for small teams? Setup speed is one of the more differentiated ratings in this category, and small teams generally do best with something usable well before it needs to prove its worth. - [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews): Posts some of the strongest setup scores among small business reviewers in this data set. - [Kudoz Reviews](https://www.g2.com/products/kudoz-reviews/reviews): Also posts a top-tier setup score, though the sample here is still small. - [Cacao](https://www.g2.com/products/cacao/reviews): A strong setup score backs up a centralized console that's ready to monitor multiple locations from day one. #### Which review management tool is best for local or service-based small businesses? A distinct pattern in this category is small, service-based businesses focused on winning local search visibility rather than managing a large e-commerce catalog of reviews. - [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews): Built specifically to help businesses rank higher in local search and win more customers through automated review generation. - [Experience.com](https://www.g2.com/products/experience-com/reviews): Guides small businesses through setting up a Google My Business page alongside broader online reputation management. - [Lipscore](https://www.g2.com/products/lipscore/reviews): Strong satisfaction scores back up a platform built for straightforward review collection without a heavy setup process. ### Enterprise FAQs #### What is best-rated review management software for large enterprises? Within the Enterprise segment of this category, a smaller set of platforms have the review volume from large organizations to back up a strong rating. - [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews): Holds a perfect satisfaction score among its enterprise reviewers, consistent with the top ratings it earns at every organization size. - [Birdeye](https://www.g2.com/products/birdeye/reviews): Carries by far the largest enterprise review base in this category, holding a strong rating even at that scale. - [Experience.com](https://www.g2.com/products/experience-com/reviews): A smaller enterprise sample so far, though satisfaction holds up well among the larger-organization reviewers using it. #### What is the most reliable review management tool for enterprises? Reliability at this scale tends to come down to support responsiveness, since a large organization needs fast answers when reviews are coming in across many locations at once. - [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews): Support ratings are the strongest in this data set among enterprise reviewers. - [Feefo](https://www.g2.com/products/feefo/reviews): Also posts strong enterprise support scores, consistent with a support team reviewers rate among the best in the category overall. - [Birdeye](https://www.g2.com/products/birdeye/reviews): Support scores stay solid across the largest enterprise review base in the category. #### Which platform offers the strongest review aggregation for enterprise teams? At enterprise scale, aggregation needs to hold up across many properties and locations, not just a handful of review sources. - [Birdeye](https://www.g2.com/products/birdeye/reviews): Lets an enterprise view all important information in one location across multiple properties, backed by the largest enterprise review base in this category. - [Reputation](https://www.g2.com/products/reputation/reviews): Built specifically around aggregating and managing reputation data at scale for larger organizations with multiple locations. #### Which platform offers the strongest CRM integration for enterprise teams? At this scale, CRM integration needs to sync review data across many teams and touchpoints, not just a single sales pipeline. - [Birdeye](https://www.g2.com/products/birdeye/reviews): Integrates with a wide range of CRM platforms, a feature that scales cleanly across the largest enterprise review base in this category. - [SingleInterface](https://www.g2.com/products/singleinterface/reviews): Solid enterprise satisfaction scores back up a platform built to connect listings, reviews, and customer data across multi-location operations. #### Which review management platform is best for multi-location or franchise enterprises? Large, multi-location organizations need a platform built to manage reputation across many sites at once, not a tool designed for a single storefront. - [Birdeye](https://www.g2.com/products/birdeye/reviews): Reviewers specifically cite the ability to view important information across multiple properties in one place, which matters more as the number of locations grows. - [SingleInterface](https://www.g2.com/products/singleinterface/reviews): Positioned around managing listings and reviews consistently across many locations for larger, multi-site operations. - [Reputation](https://www.g2.com/products/reputation/reviews): A solid enterprise review base backs up a platform built for reputation management at scale across a large portfolio of locations.