Marketing Software Resources - Page 18

Articles and Discussions to expand your knowledge on Marketing Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts and discussions from users like you.

Contents

Marketing Software Articles

60+ Marketing Automation Statistics for 2027: ROI and Challenges

TL;DR: Key marketing automation statistics for 2027 How fast is the marketing automation market growing? The market is forecast to grow from $8.14 billion in 2026 to $20.12 billion by 2034. Are companies getting full value from marketing automation? 60% of B2B marketers say they are not using their existing tools to full capacity. How is AI changing marketing automation? AI and machine learning now account for 24.2% of marketing activity, up from 13.1% in 2024. Does personalization improve marketing results? 93.2% of marketers say personalized or segmented experiences led to more leads and purchases. How effective are automated emails? Behavior-based automated emails generated 30% of email revenue from just 2% of sends. How quickly does marketing automation pay back? G2 Data puts the estimated average payback period at 10 months. How long does marketing automation take to implement? In G2 Data, 83% of products go live within three months.

by Amita Jain

80+ Marketing Statistics to Shape Your 2026 Marketing Strategy

Marketing has always changed shape with its channels, but the shift underway in 2026 is different in kind. The marketing statistics that mattered two years ago described a discipline organized around search traffic, social reach, and email lists, with budgets allocated accordingly.

by Darshayita Thakur

2023 Trends: Making Your Marketing Win in Times of Loss

This post is part of G2's 2023 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Emily Malis Greathouse, director, market research, and additional coverage on trends identified by G2’s analysts.

by Victoria Blackwell

Marketing Software Discussions

Which App Store Optimization platforms continuously adapt to iOS and Android algorithm changes?

Apple and Google don't send a memo before an algorithm shift, so the real question for App Store Optimization platforms is which ones update fast enough that rankings don't quietly drift for weeks before anyone notices.

AppTweak: Atlas AI is a deep-learning model continuously trained on app store data since 2014, built specifically to track evolving ranking behavior over time.
Adjust: Its AI Growth Copilot adapts optimization strategies as measurement and attribution needs shift across platforms.
MobileAction: As an official Apple Ads Partner, it maintains direct visibility into platform-level changes affecting ranking and ad performance.
Sensor Tower: Provides ongoing market performance insights, though how quickly it reflects a specific algorithm shift isn't detailed as explicitly as the others here.
AppFollow: Organic performance analysis and competitor research are continuously updated to keep pace with ranking shifts as they occur.

Anyone actually caught a real algorithm change through one of these before it showed up in your own install numbers? Or is it always a step behind no matter which tool you're running?

AppTweak's Atlas AI being trained on app store data since 2014 is a solid edge for spotting ranking shifts. MobileAction being an official Apple Ads Partner is a nice plus too.

Answered: Yashwathy Marudhachalam on October 6, 2026

What App Store Optimization platform is most trusted by product managers at software companies, based on user reviews?

PMs evaluating App Store Optimization tools tend to care about one thing above everything else in the feature list: whether the keyword and ranking data actually correlates with real install growth, not just whether the dashboard looks thorough.

AppTweak, AppFollow, and Adjust are where most of the conversation lands. Beyond those three:

AppTweak: 4.6 stars across 208 reviews, its Atlas AI model has been trained on app store data since 2014, trusted by Uber, Zynga, and The North Face.
AppFollow: 4.6 stars across 195 reviews, matches AppTweak's rating, its review management and organic performance tools serve more than 100,000 users.
Adjust: 4.7 stars across 735 reviews, the highest rating and largest sample here, a mobile measurement partner used by more than 300,000 apps.
Sensor Tower: 4.3 stars across 144 reviews, the lowest rating here, trusted by more than 2,500 enterprises for digital intelligence across mobile and gaming.
MobileAction: 4.4 stars across 113 reviews, an official Apple Ads Partner since 2020 with data spanning 5M+ apps and 700K+ advertisers.

If you've actually cross-checked ASO data against real install spikes, did the keyword rankings move first, or did installs jump before the rankings caught up?

I’d trust the ASO data more if ranking movement consistently preceded measurable changes in organic installs. Keyword position alone can look impressive without proving business impact. I’d track ranking changes against impressions, product-page views, and installs over the same period so the team can see which keyword gains actually translate into acquisition rather than just better visibility.

Answered: Barkha Bali on September 17, 2026

Which fulfillment services are most trusted by marketers on enterprise teams with demanding security and scalability requirements, based on user reviews?

Which print fulfillment services are most trusted by marketers on enterprise teams that need both security and scalability? I filtered the supplied reviews to marketing, brand, communications, and closely related roles at companies with more than 1,000 employees.

The review set points to a few different trust patterns:

CampaignDrive by Pica9: A sales enablement marketing manager highlights compliance controls and scalable print customization. Another enterprise reviewer values controlled brand access and security.
Smartpress' Marketing on Demand: Trade marketing and communications reviewers praise its ability to support hundreds of programs, high release volumes, customized materials, and quick turnaround.
Lob: Enterprise marketing reviewers value direct mail personalization, analytics, nationwide distribution, and responsive account support.
Swag Pro by Swag.com: A field marketing manager calls it a go-to vendor for event print needs, while another enterprise reviewer values inventory storage, drop-shipping, and fast customer support.
Kotis Design: A brand and marketing reviewer highlights organized project management, responsive service, and easier coordination of larger branded merchandise orders.

Security evidence is not equally strong across every product in the review set. CampaignDrive has the clearest direct marketer feedback around compliance, controlled access, and scaling customized materials. Smartpress shows particularly strong evidence around operational scale, while Lob and Swag Pro stand out more for distributed fulfillment and service.

For enterprise marketers managing print across regions or business units, what builds the most trust in a fulfillment partner: stronger brand controls, reliable large-scale delivery, responsive account management, or visibility into every order?

From what I've heard, brand controls tend to build trust upfront during vendor selection, but responsive account management is usually what earns it long term, since the actual failure mode enterprise marketers describe isn't a compliance breach, it's a large regional order going wrong and needing someone to fix it fast before an event or campaign date. Visibility into every order matters most for catching a problem early enough that account management can still act on it, so the two tend to work together, visibility surfaces the issue, and a responsive account team is what actually resolves it before it becomes a real trust problem.

Answered: Mahima Chavan on September 17, 2026