Marketing Software Resources - Page 19

Articles and Discussions to expand your knowledge on Marketing Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts and discussions from users like you.

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Marketing Software Articles

60+ Marketing Automation Statistics for 2027: ROI and Challenges

TL;DR: Key marketing automation statistics for 2027 How fast is the marketing automation market growing? The market is forecast to grow from $8.14 billion in 2026 to $20.12 billion by 2034. Are companies getting full value from marketing automation? 60% of B2B marketers say they are not using their existing tools to full capacity. How is AI changing marketing automation? AI and machine learning now account for 24.2% of marketing activity, up from 13.1% in 2024. Does personalization improve marketing results? 93.2% of marketers say personalized or segmented experiences led to more leads and purchases. How effective are automated emails? Behavior-based automated emails generated 30% of email revenue from just 2% of sends. How quickly does marketing automation pay back? G2 Data puts the estimated average payback period at 10 months. How long does marketing automation take to implement? In G2 Data, 83% of products go live within three months.

by Amita Jain

80+ Marketing Statistics to Shape Your 2026 Marketing Strategy

Marketing has always changed shape with its channels, but the shift underway in 2026 is different in kind. The marketing statistics that mattered two years ago described a discipline organized around search traffic, social reach, and email lists, with budgets allocated accordingly.

by Darshayita Thakur

2023 Trends: Making Your Marketing Win in Times of Loss

This post is part of G2's 2023 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Emily Malis Greathouse, director, market research, and additional coverage on trends identified by G2’s analysts.

by Victoria Blackwell

Marketing Software Discussions

What are the top-rated print fulfillment services for quality delivery to enterprise teams with demanding security and service requirements?

For enterprise teams comparing top-rated print fulfillment services for quality delivery, security, and dependable service, I’d look beyond print quality alone. Large teams also need access controls, responsive support, reliable fulfillment, and the ability to manage high-volume or distributed programs.

I compared the G2 Grid report for Print Fulfillment Services with reviews from companies with 1,000+ employees. A few options stood out:

Smartpress' Marketing on Demand: Enterprise reviewers praise personalized support, fast turnaround, reliable fulfillment, and consistent print quality across large programs.
CampaignDrive by Pica9: Reviews highlight controlled access, brand compliance, scalable customization, and security-conscious workflows across distributed marketing teams.
Kotis Design: Large-company users mention responsive support, strong product quality, and timely delivery for branded merchandise and event needs.
Lob: Enterprise reviewers value account support, nationwide mail distribution, integrations, and the ability to personalize direct mail at scale.
OpenText iPrint Appliance: An enterprise project manager specifically highlights centralized management, user security, secure printing, and strong support.

The Grid provides another useful signal. Canva leads with a G2 Score of 97, while Smartpress' Marketing on Demand scores 60 and Lob 65. However, for this specific enterprise requirement, the review evidence around security, fulfillment reliability, and service is more useful than the Grid score alone.

For enterprise print programs, which requirement tends to be hardest to manage consistently: delivery quality, access controls, brand compliance, or responsive support when a high-volume order goes wrong?

Print Fulfillment Services reviews on G2 make the Grid score the least useful signal for this specific enterprise ask, and the post already spots that. Canva leading the Grid by a wide margin, while not actually appearing among the products recommended here, is the clearest evidence that G2 Score and fit for this specific enterprise requirement, security, access control, fulfillment reliability, are measuring different things, since Canva's score reflects broad popularity as a design tool, not enterprise print fulfillment specifically. CampaignDrive's emphasis on controlled access and brand compliance across distributed marketing teams and OpenText's centralized management and secure printing both speak directly to the security and access requirements in a way that Smartpress and Kotis Design's reviews, focused more on turnaround and product quality, don't really address. Lob's nationwide distribution and personalization at scale is answering a different part of the requirement, service consistency across a large footprint, than the security-and-access half of the question, so a team weighing these five is really weighing two separate requirements against each other, not ranking one list by a single criterion. The post's own closing question about which requirement is hardest to manage consistently is probably the right starting point for any enterprise team here, since the answer likely determines which two or three of these five actually deserve a closer look rather than treating all five as answering the same question equally well.

Answered: Shashank Shastry on September 19, 2026

Which Multi-Location Marketing Platforms Reduce Google Listing Suspensions for Franchise Brands?

This question sits specifically inside local listing management, which is one of the core categories a product has to qualify under to be included in Multi-Location Marketing Platforms at all.

Yext: built around maintaining one verified record per location that gets pushed out consistently rather than edited separately in different places, which is the kind of inconsistency that tends to trigger listing suspensions in the first place. Reviewers specifically describe it as resolving data conflicts before they reach a customer-facing listing.
Birdeye: pairs listing management with reputation monitoring in one place, which matters since some suspensions get triggered by review-related policy flags rather than listing data alone.
SOCi: The centralized governance model is relevant here specifically because suspensions often follow from an individual location manager making an unauthorized edit to listing data, which centralized control is designed to prevent in the first place.

Worth flagging directly: G2 review data does not track suspension rates as a reported metric, so this is an inference from what each platform is built to prevent rather than a measured outcome.

If anyone here has dealt with an actual suspension across multiple locations, hearing what specifically triggered it, and whether the platform caught it beforehand, would make this thread a lot more useful.

Credit to the post for admitting suspension rates aren't tracked anywhere; the mechanism argument is the honest one available. And the mechanism worth pinning down is edit churn: suspensions tend to follow conflicting signals, so the platform's real job is making sure there's exactly one path that can touch a listing. Which means the audit before buying any of these is who else can currently edit: location managers, an old agency, a forgotten sync from another tool. The platform can't prevent what it doesn't control.

Answered: Amita Jain on September 17, 2026

What Are the Best Multi-Location Marketing Platforms for Franchise Brands Managing 50+ Locations?

For franchise brands operating at that scale within Multi-Location Marketing Platforms, a couple of names come up specifically for handling volume without losing local control.

Birdeye: reviewers managing well over a hundred separate location accounts describe it as flexible enough to fit different business types, with multiple ways to collect reviews per location and responsive support when integrations break, though a couple flagged wanting better alerts when something does go wrong across that many accounts.
SOCi: built specifically around the tension franchise marketing teams manage between centralized brand control and what happens at each individual location, which becomes a bigger operational question the more locations a brand adds.
Yext: reviewers point to bulk updates and consistent data across stores as the core value at scale, with one specifically calling out the ability to segment and analyze performance at the store or tag level rather than only in aggregate.

Would love specific input from anyone managing marketing across 50 or more franchise locations directly: did a single platform end up covering everything, or did you end up combining a few tools?

From what I've seen, most franchise teams at that scale end up combining tools rather than finding one platform that covers everything, since centralized brand consistency and true local-level flexibility tend to pull in different directions and no single product fully resolves that tension. SOCi's positioning around exactly that centralized-versus-local tradeoff suggests the category itself treats it as an ongoing balancing act rather than a solved problem, which lines up with why a lot of brands still layer something like Yext on top for the data consistency side specifically.

Answered: Mahima Chavan on September 17, 2026