Marketing Software Resources - Page 17

Articles and Discussions to expand your knowledge on Marketing Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts and discussions from users like you.

Contents

Marketing Software Articles

60+ Marketing Automation Statistics for 2027: ROI and Challenges

TL;DR: Key marketing automation statistics for 2027 How fast is the marketing automation market growing? The market is forecast to grow from $8.14 billion in 2026 to $20.12 billion by 2034. Are companies getting full value from marketing automation? 60% of B2B marketers say they are not using their existing tools to full capacity. How is AI changing marketing automation? AI and machine learning now account for 24.2% of marketing activity, up from 13.1% in 2024. Does personalization improve marketing results? 93.2% of marketers say personalized or segmented experiences led to more leads and purchases. How effective are automated emails? Behavior-based automated emails generated 30% of email revenue from just 2% of sends. How quickly does marketing automation pay back? G2 Data puts the estimated average payback period at 10 months. How long does marketing automation take to implement? In G2 Data, 83% of products go live within three months.

by Amita Jain

80+ Marketing Statistics to Shape Your 2026 Marketing Strategy

Marketing has always changed shape with its channels, but the shift underway in 2026 is different in kind. The marketing statistics that mattered two years ago described a discipline organized around search traffic, social reach, and email lists, with budgets allocated accordingly.

by Darshayita Thakur

2023 Trends: Making Your Marketing Win in Times of Loss

This post is part of G2's 2023 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Emily Malis Greathouse, director, market research, and additional coverage on trends identified by G2’s analysts.

by Victoria Blackwell

Marketing Software Discussions

What is the best promotional product management software for corporate gifting and ABM campaigns?

For marketing and sales teams using promotional product management software for corporate gifting and ABM campaigns, the most useful platforms are the ones that make personalized sends easy to scale, track, and connect to prospect or customer engagement.

The G2 Grid report for Promotional Product Management and G2 reviews point to a few different fits:

For prospect and account gifting, Reachdesk: Account executives highlight quickly sending personalized gifts to prospects and clients. Marketing reviewers also value recipient data collection, inventory management, and scaling gifting programs.
For trackable sales outreach, Sendoso: Reviewers use gifting to support top-of-funnel meetings and re-engage stalled opportunities. Tracking sends and letting recipients enter their own addresses also reduces manual coordination.
For automated gifting campaigns, CorporateGift.com: A marketing operations reviewer describes connecting gifts to CRM deal stages and key account milestones, turning previously manual client gifting into a more scalable process.
For larger swag and gifting programs, Stadium I Snackmagic I Swagmagic: Reviewers value recipient choice, campaign management, fulfillment, and combining snacks, swag, recognition, and gifting in one platform.
For promotional merchandise programs, Kotis Design: Marketing and events reviewers praise organized project tracking, branded promotional items, inventory management, and responsive support.

Reachdesk and Sendoso have particularly direct feedback around prospect engagement, while CorporateGift.com stands out for automated campaign workflows. Stadium and Kotis are useful when branded merchandise and fulfillment are a larger part of the program.

For ABM teams, which matters more: CRM-triggered gifting, recipient personalization, send tracking, or managing branded inventory?

CRM-triggered gifting feels like the big one for ABM. CorporateGift.com connecting gifts to deal stages is a good example of how that makes gifting easier to scale.

Answered: Yashwathy Marudhachalam on October 6, 2026

Which Digital Product Sampling platforms handle high-volume distributions for CPG and petcare brands?

Hey CPG folks, real talk on this one: high-volume distribution is a genuine scale test for Digital Product Sampling, and none of the products here actually name pet care specifically, so CPG scale is the closest signal available.

FreeStand: Enables enterprises like Unilever and Nestlé to scale trial marketing campaigns across both online and offline channels, the clearest CPG-scale fit here.
PowerReviews: Its product sampling process is built to generate fresh, fast, and relevant review content for CPG brands needing continuous review volume at scale.
Bazaarvoice: Sources and amplifies consumer voices at a scale unmatched by smaller platforms, positioned for large brand portfolios broadly.
Odore: Built specifically for beauty brands, a different vertical than CPG or petcare, worth confirming fit before assuming overlap.
Almonds AI: Positioned around supercharging sampling activity broadly, though with zero reviews, there's no independent confirmation of high-volume performance yet.

Does anyone here actually run petcare sampling through one of these, since none of them claim that vertical directly?

Digital Product Sampling reviews on G2 confirm the petcare gap the post is upfront about, and the CPG evidence itself varies more than it first appears once you look past the headline names. FreeStand's work with enterprise CPG brands is the clearest scale match the post identifies, but PowerReviews' sampling process is really built around generating continuous review content specifically, which is a narrower goal than Bazaarvoice's broader claim of sourcing consumer voices at scale across large brand portfolios generally. Odore, being built specifically for a beauty brand,s is a real vertical mismatch worth taking seriously rather than assuming crossover, since sampling logistics and audience behavior in beauty don't necessarily transfer to CPG or pet products. Almonds AI having no reviews at all means its positioning around high-volume sampling is currently unconfirmed by anyone outside the vendor itself, so for a team specifically needing petcare experience, the answer the post arrives at, that nobody here claims the vertical directly, is probably the right one to sit with rather than assuming CPG scale automatically covers it.

Answered: Shashank Shastry on September 19, 2026

What Digital Product Sampling vendors are most trusted among brand marketers, based on practitioner reviews?

Quick honesty check before naming names: Digital Product Sampling is a genuinely small category on G2, review counts here range from a single review to a few hundred, so "most trusted" is more of an early read than a settled ranking.

PowerReviews, Bazaarvoice, and FreeStand show up most consistently. Beyond those:

PowerReviews: 4.4 stars across 196 reviews, the largest sample here, describes a proven, money-saving process to generate fresh ratings and reviews content fast through sampling.
Bazaarvoice: 4.2 stars across 809 reviews, though its broader UGC platform positions sampling as one tool for sourcing authentic consumer voices at scale.
FreeStand: 4.8 stars across 13 reviews, trusted by MARS, Unilever, Nestlé, and L'Oréal specifically for data-driven trial marketing campaigns.
Odore: 5.0 stars, though on only 1 review, built specifically for beauty brands managing creator communities.
Almonds AI: No reviews yet, positioned around discovery, delivery, and AI-powered consumer insights for sampling programs.

Brand marketers who've actually run a sampling campaign through one of these: did it genuinely move purchase decisions, or mostly just pad review volume?

Appreciate the honest note that this is an early read. FreeStand being trusted by names like Unilever and Nestlé for trial marketing says a lot. Does sampling work best for certain kinds of brands, or does it carry over to most categories?

Answered: Yashwathy Marudhachalam on October 6, 2026