# Best Marketing Automation Software - Page 29 ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 508 ### Category Stats (Aug 2026) - **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 93,000+ Authentic Reviews - 508+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Automation Software ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=43119&focus%5B%5D=1934&focus%5B%5D=20732&focus%5B%5D=22329&focus%5B%5D=88175&focus%5B%5D=3644&focus%5B%5D=18316) Highlighted products: HubSpot Marketing Hub, Insider One, ActiveCampaign, Braze, Klaviyo, Attentive, Omnisend, and Customer.io. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=klaviyo&focus%5B%5D=attentive&focus%5B%5D=omnisend&focus%5B%5D=customer-io) **Sponsored** ### Marketing Automation Corp Marketing Automation Corp. (MAC) has proudly served the global market with marketing automation and CRM services for over 15 years. We’ve served 1,250+ clients over the years across verticals, from start-ups to global enterprises. Our team consists of certified experts in all the best marketing automation & CRM platforms out there, including Marketo, HubSpot, Salesforce CRM, Salesforce Pardot, Salesforce Marketing Cloud, and Eloqua. We offer end-to-end support, marketing strategy, design, web development, CRM services, analytics, and more. MAC prides itself on client attentiveness, responsive turn-arounds, and strong commitment to client success. Our flexible billing options gives you the option to choose from set-scope projects, hourly rates, or long-term retainers. When you choose us, you get direct access to our Toronto-based team of certified experts. We’ll take the time to understand your business and integrate seamlessly with your team to take projects from strategy to execution. Ready to transform your marketing automation strategy? Let's talk! [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-02T14%3A46%3A19Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=102916&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Fpage%3D29&secure%5Btoken%5D=6ba0334402859fa0a37635752eb3ffc7c95eb9ee469e8a4ffcd7afefbe38dfd3&secure%5Burl%5D=https%3A%2F%2Fmarketing-automation.ca%2F&secure%5Burl_type%5D=company_website) ### [WhiteStart](https://www.g2.com/products/whitestart/reviews) What you get with WhiteStart 1. Social Media Management Post and schedule content across multiple platforms from one dashboard Content calendar and smart scheduling Engagement and performance tracking 2. Communication & Campaign Management WhatsApp, SMS, Email and Voice campaigns Bulk and scheduled messaging Delivery, read and response tracking 3. Automation & Follow-up Workflows Visual no-code automation builder Auto follow-ups based on customer actions Lead routing and instant alerts to sales teams 4. WhatsApp Bot & Auto-Reply System Instant responses to enquiries Lead collection and qualification Appointment and enquiry handling 5. Built-in CRM (Lightweight) Lead management and pipeline stages Follow-up reminders and notes Campaign and communication history 6. Analytics & Performance Dashboard Campaign performance Lead and conversion tracking Channel-wise performance reports How WhiteStart helps your business Faster response to customer enquiries Automated follow-ups to avoid lead loss Higher conversion through multi-channel engagement Reduced dependency on multiple tools Clear visibility of marketing ROI and sales pipeline **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind WhiteStart? - **Seller:** [WhiteStart](https://www.g2.com/sellers/whitestart) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=38c6aa4299295b7d2fa4e0014502ed656b46da2651876207cb2652ef64e1e4af&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwhitestartapp%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of WhiteStart? **["Streamlined Campaigns, Stellar Execution"](https://www.g2.com/survey_responses/whitestart-review-13166104)** **Rating:** 4.5/5.0 stars _— Verified User in Information Technology and Services_ [Read full review](https://www.g2.com/survey_responses/whitestart-review-13166104) ### [Wired Plus](https://www.g2.com/products/wired-plus/reviews) Not another faceless email marketing company. We love people and the excitement of seeing businesses succeed! Don't get us wrong, we love creating powerful email marketing software too; we just think that if you're paying for a platform, you should also get personal support & expert advice to make the most of it. Technology & software is only ever as good as the people using it. We will show you how to get the most out of your investment and how to make a success of your business. **Average Rating:** 3.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Wired Plus? - **Seller:** [Wired Plus](https://www.g2.com/sellers/wired-plus) - **Year Founded:** 2000 - **HQ Location:** Leeds, GB - **Twitter:** @wired\_plus 392 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4e79a2213c52e9291611fbd7fc8aac06126588bcfa34d195f8470bd7576c0a39&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fweareidhl%2F&secure%5Burl_type%5D=linkedin_company_website) 354 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are G2 Users Discussing About Wired Plus? - [What is Wired Plus used for?](https://www.g2.com/discussions/what-is-wired-plus-used-for) ### [X2CRM](https://www.g2.com/products/x2crm/reviews) X2CRM is an open source CRM platform for marketing, sales, customer service and other custom applications powered by an easy to use workflow engine and process management framework. Manage your clients with an endlessly customizable, powerful app, and boost your productivity like never before. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate X2CRM? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind X2CRM? - **Seller:** [X2CRM | X2Engine](https://www.g2.com/sellers/x2crm-x2engine) - **Year Founded:** 2011 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=766d26ea00d8dc5f17148103968a19516f047b17134dea73f78c6ce6dfa08ec1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fx2engine%2F&secure%5Burl_type%5D=linkedin_company_website) 5 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of X2CRM? **["Because I was working and good understanding"](https://www.g2.com/survey_responses/x2crm-review-4964678)** **Rating:** 4.0/5.0 stars _— Verified User in Electrical/Electronic Manufacturing_ [Read full review](https://www.g2.com/survey_responses/x2crm-review-4964678) #### What Are G2 Users Discussing About X2CRM? - [What is X2CRM used for?](https://www.g2.com/discussions/what-is-x2crm-used-for) ### [XME | Exela Marketing Execution](https://www.g2.com/products/xme-exela-marketing-execution/reviews) Overview - Predict buyer behavior by leveraging automated, intelligent data management tools - Use integrated tools to manage content across marketing, regulatory, and transactional media - Improve quality and reduce costs using state-of-the-art production capabilities - Get expert distribution management and omnichannel communication capabilities - Capture and aggregate data from all channels and touchpoints in a single configurable dashboard We offer: - Marketing operations support - Predictive marketing automation - Cross-media marketing campaigns - Promotional items and branded apparel - Flexible solutions tailored to your needs - Global production and distribution network - AI-powered analytics - Creative support services - Branded fulfillment websites - Enterprise print management - Proven cost-saving strategies Start a conversation with experts. Tell us about your marketing budget and expected ROI: xme@exelatech.global **Average Rating:** 3.5/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate XME | Exela Marketing Execution? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10) - **Customization :** 5.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind XME | Exela Marketing Execution? - **Seller:** [XME](https://www.g2.com/sellers/xme) - **Year Founded:** 2020 - **HQ Location:** Irving, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=895b11019745963c101d89213b47a29c7fb3cb7a6aee4661bf76e22d0d843a7f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexelamarketingexecution&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Do G2 Reviewers Say About XME | Exela Marketing Execution? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **automation efficiency** of XME, streamlining workflows and enhancing collaboration for quicker campaign delivery. - Users appreciate the **automation features** of XME, streamlining workflows and enhancing campaign execution efficiency. - Users appreciate the **time-saving efficiency** of XME, streamlining marketing processes and enhancing campaign delivery speed. ##### Cons - Users find XME's interface **not intuitive** , resulting in a clunky experience when switching between modules. ### [Zence Marketing Automation](https://www.g2.com/products/zence-marketing-automation/reviews) Reimagine Customer Experience with Omnichannel Marketing Automation Platform A multi-channel engagement platform that automates customer communication, delivering consistent, personalized messages across the entire customer lifecycle Key Features: Unified Customer View for Data-Driven Marketing • Gain a 360-degree customer profile by consolidating data from multiple sources, including websites, mobile apps, email campaigns, and social media. • Use AI-driven insights to understand customer behavior, preferences, and engagement patterns for more effective marketing. AI-Driven Personalization & Smart Segmentation • Deliver hyper-personalized customer experiences with AI-powered recommendations, dynamic content, and predictive analytics • Real-time customer segmentation based on demographics, behavior, purchase history, and location for targeted marketing campaigns Omnichannel Customer Engagement & Automated Campaign Orchestration • Automate omnichannel marketing campaigns across email, WhatsApp, SMS, social media, push notifications, and web. • AI-powered journey orchestration ensures customers receive the right message at the right time on their preferred channel. Predictive AI & Smart Marketing Insights Optimize marketing with AI-led predictive intelligence, using RFM insights to forecast customer lifetime value, churn risk, and engagement potential. Real-time analytics help refine strategies and maximize ROI. Real-Time Dashboard & Advanced Analytics • Access an intuitive dashboard with real-time reports to monitor campaign success and customer interactions. • Track customer engagement, lead generation, conversions, and revenue growth with actionable insights **Average Rating:** 2.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Zence Marketing Automation? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind Zence Marketing Automation? - **Seller:** [Zence](https://www.g2.com/sellers/zence) - **HQ Location:** Gurugram, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a944bb36a288f59503911b61929868a940badb9ca1d92a9968372596a0a93b11&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzence-unifiedcrm&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Do G2 Reviewers Say About Zence Marketing Automation? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Zence Marketing Automation for quick onboarding and simple campaign setup. - Users value the **easy creation** process of Zence Marketing Automation, enabling swift onboarding and effective campaign setup. - Users appreciate the **easy setup** of Zence Marketing Automation, allowing for quick onboarding and campaign creation. - Users appreciate the **fast and intuitive email campaign setup** with Zence Marketing Automation, enabling quick execution without complications. - Users value the **intuitive interface** of Zence Marketing Automation for its ease of use and fast setup. ##### Cons - Users find the **dashboard issues** frustrating due to limited reporting and fewer native integrations than expected. - Users find **export limitations** troublesome, noting a lack of advanced analytics and automated integrations with third-party tools. - Users find the **limited integrations** with Zence Marketing Automation frustrating, leading to cumbersome manual workarounds. - Users find the **limited templates** inadequate, lacking essential features like custom dashboards and strong analytics. - Users face **scheduling issues** due to limited reporting and insufficient integrations, hindering workflow efficiency. ### [Zixflow](https://www.g2.com/products/zixflow-zixflow/reviews) Reach out and engage with prospects on their preferred channels, including email, SMS, and WhatsApp with Zixflow’s Communication platform. Stay in touch with your audience and enhance customer engagement. Skyrocket conversions with an SMS campaign and reach your prospects with high open rates and reliable delivery with our AI-powered engine. Send OTPs, updates, or promotions, all in a personalized way. Execute email campaigns in no time with our email campaign builder. Use custom domain sender, select the list of recipients, write your message, and that's it! Engage with millions of prospects on the biggest communication platform – WhatsApp! Send visually appealing broadcasts at scale using WhatsApp Cloud API and reply to all the responses from our centralized Inbox. Connect Zixflow with your existing infrastructure by using the various integrations to simplify your outreach communications. Use REST APIs to link Zixflow with your preferred platforms and utilize most of our features with ease. Track analytics, get insights, and analyze the outreach campaign performance across all channels. Monitor the delivery, open, and read rates to get a complete picture of how effective your efforts have been. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Zixflow? - **Customization :** 10.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Zixflow? - **Seller:** [Zixflow](https://www.g2.com/sellers/zixflow) - **HQ Location:** United States, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=94c6b18f00442b61a16b674a95e86f030587b9b31f3a897de855f9b178127fa4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzixflow%2F&secure%5Burl_type%5D=linkedin_company_website) 25 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 200% Large #### What Do G2 Reviewers Say About Zixflow? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate Zixflow's **exceptional customer support** , consistently providing reliable assistance for their marketing needs. - Users value the **ease of use** of Zixflow, making marketing automation simple and effective for everyone. - Users value the **effective marketing strategies** of Zixflow, enhancing client outreach and overall marketing performance. #### What Are Recent G2 Reviews of Zixflow? **["Zixflow Marketing Automation Is an Unbeatable Marlketing Solution: Highly Reliable"](https://www.g2.com/survey_responses/zixflow-review-9112163)** **Rating:** 5.0/5.0 stars _— Ahmed M._ [Read full review](https://www.g2.com/survey_responses/zixflow-review-9112163) ### [ZOE Cadence](https://www.g2.com/products/zoe-cadence/reviews) For any business to succeed, it has to generate quality leads. That will only happen when the sales and marketing teams relentlessly pursue every hot trail at their disposal until such a time when it is converted. Unfortunately, human beings have finite faculties when it comes to chasing down every conceivable lead. If only there was some tool to aid and assist with the process, making the lives of the professionals easier. Today, powerful AI solutions are capable of diligently pursuing persons-of-interest on behalf of sales and marketing teams and convey the business proposition in an effective fashion. Furthermore, they can optimize their mode of communication so as to maximize the chances of conversion. This includes email, social media messaging, SMS, old-fashioned handwritten notes and even voice calls. ZOE Cadence allows you to use multiple channels to communicate with your prospects. You can select which modes of communication to use and how often. You can program ZOE Cadence to reach out to your prospect using the channel of your choice. You can also dictate in what order and frequency channels will be deployed. Many uninitiated marketers often argue that ZOE Cadence doesn’t really bring anything new to the table. What can ZOE Cadence do that a simple email or text messaging campaign cannot? ZOE Cadence is powered by conversational AI. This means that, unlike any ordinary market communication activity, it is equipped with Natural Language Processing (NLP) and machine learning. It can not only reach out to your prospects but can also intelligently converse with them. If your prospects reciprocate to your follow-ups, ZOE Cadence can respond to their queries or remarks. It can also schedule meetings depending upon the itinerary of your business interests. Last but not least, ZOE Cadence can transfer any follow-up activity to a human sales or marketing executive when the lead has matured and is ready to convert into a paying customer. **Average Rating:** 4.5/5.0 **Total Reviews:** 2 #### Who Is the Company Behind ZOE Cadence? - **Seller:** [Web Spiders](https://www.g2.com/sellers/web-spiders-fa3899c8-f4d2-450c-af33-d6eb19a316ba) - **Year Founded:** 2000 - **HQ Location:** San Jose, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0a561dd6c45338e9a268d6f938aaa5e61ae0b35f4fd4f9c77d47fd58cfdd354a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fweb-spiders&secure%5Burl_type%5D=linkedin_company_website) 268 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of ZOE Cadence? **["Best Al tool to manage everything"](https://www.g2.com/survey_responses/zoe-cadence-review-6769777)** **Rating:** 5.0/5.0 stars _— Verified User in Automotive_ [Read full review](https://www.g2.com/survey_responses/zoe-cadence-review-6769777) **["Efficient Team Coordination, Needs Better Permission Settings"](https://www.g2.com/survey_responses/zoe-cadence-review-13166082)** **Rating:** 4.0/5.0 stars _— Verified User in Consulting_ [Read full review](https://www.g2.com/survey_responses/zoe-cadence-review-13166082) ### [Zoy - Marketing on Autopilot](https://www.g2.com/products/zoy-marketing-on-autopilot/reviews) Zoy writes blog posts, runs 60+ SEO checks, and reaches out to buyers while you focus on your business. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Zoy - Marketing on Autopilot? - **Seller:** [MB Intelekto Studija](https://www.g2.com/sellers/mb-intelekto-studija) - **Year Founded:** 2024 - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b253d199d35638c310a04be04d388a873bca2e0a1ddde9cb81cfc236add83cef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetzoy%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Do G2 Reviewers Say About Zoy - Marketing on Autopilot? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **automation efficiency** of Zoy, feeling supported like having a dedicated marketing department. - Users love the **ease of use** of Zoy, feeling it functions like their own personal marketing department. - Users find Zoy to be like their **personal marketing department** , effortlessly generating and executing effective strategies. ##### Cons - Users find the **learning curve challenging** due to unnecessary features that complicate finding needed tools. - Users find Zoy to be **not intuitive** , with unnecessary features making it challenging to locate desired functionalities. #### What Are Recent G2 Reviews of Zoy - Marketing on Autopilot? **["Zoy Feels Like My Marketing Department—Smooth Execution, Near-Perfect Strategy"](https://www.g2.com/survey_responses/zoy-marketing-on-autopilot-review-12380707)** **Rating:** 5.0/5.0 stars _— Povilas V._ [Read full review](https://www.g2.com/survey_responses/zoy-marketing-on-autopilot-review-12380707) ### [Acoustic Connect](https://www.g2.com/products/acoustic-connect/reviews) Acoustic Connect is a B2C customer engagement platform designed with journey orchestration and multichannel capabilities at its core. It empowers marketers to create and send personalized messaging across email, mobile and dedicated messaging platforms. What sets Acoustic Connect apart is its adeptness at capturing and decoding customer signals, offering actionable insights from cues like intent or a propensity to purchase or churn. These signals then turn into strategies to optimize journeys, unlock unprecedented segmentation possibilities, and personalize messages so marketers can connect with their customers in ways previously unimagined. For brands prioritizing deeper customer relationships and driving growth, Acoustic Connect is the definitive choice. **Average Rating:** 4.0/5.0 **Total Reviews:** 2 #### Who Is the Company Behind Acoustic Connect? - **Seller:** [Acoustic](https://www.g2.com/sellers/acoustic) - **Year Founded:** 2019 - **HQ Location:** Conway, AR - **Twitter:** @GoAcoustic 64,110 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dc561d451f675b447803fe4cd240c8846537b38b67416eb98e87b33b9bb2c4c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F14841964%2F&secure%5Burl_type%5D=linkedin_company_website) 494 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Do G2 Reviewers Say About Acoustic Connect? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **user-friendly interface** of Acoustic Connect, which simplifies customer engagement and boosts productivity. - Users value the **efficiency** of Acoustic Connect, enabling quick campaign management and enhancing overall productivity. - Users appreciate the **user-friendly interface** of Acoustic Connect, which streamlines customer engagement tasks effectively. - Users value the **robust customer support** of Acoustic Connect, enhancing their overall experience and satisfaction. - Users value the **customizability** of Acoustic Connect, enhancing their experience with tailored solutions for their needs. ##### Cons - Users find some **functionalities complicated to navigate** within Acoustic Connect, impacting their overall experience. - Users find the **limited customization** in reporting to be restrictive, impacting their overall experience with Acoustic Connect. - Users find the **limited reporting features** of Acoustic Connect restrict customization and can slow down with large datasets. - Users find the **reporting limited** and suggest it needs more customization and faster performance with larger datasets. - Users find certain features of Acoustic Connect to have **navigation difficulties** that complicate the overall user experience. #### What Are Recent G2 Reviews of Acoustic Connect? **["Acoustic Connect GREAT!"](https://www.g2.com/survey_responses/acoustic-connect-review-11139483)** **Rating:** 5.0/5.0 stars _— Javar J._ [Read full review](https://www.g2.com/survey_responses/acoustic-connect-review-11139483) ### [AI Automation and Digital Marketing](https://www.g2.com/products/ai-automation-and-digital-marketing/reviews) Growlixa 🤖 AI Automation Systems 📈 Data-Driven Digital Marketing ⚡ Websites • Chatbots • Growth Funnels 🌍 Helping brands scale faster #### Who Is the Company Behind AI Automation and Digital Marketing? - **Seller:** [Growlixa](https://www.g2.com/sellers/growlixa) - **HQ Location:** N/A - **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=15212a6c5ba51ac245ef9888bee89d3742e6cf232d7f85b0404f0d734b9bafe8&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fin%2Fgrowlixa-private-limited-236b853b1%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [AI Marketing For Agencies & Businesses](https://www.g2.com/products/ai-marketing-for-agencies-businesses/reviews) We help agencies & business start using the most advanced AI tools for marketing. Built by an agency! #### Who Is the Company Behind AI Marketing For Agencies & Businesses? - **Seller:** [TurboAgency](https://www.g2.com/sellers/turboagency) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [AlignTru](https://www.g2.com/products/aligntru/reviews) AlignTru is an all-in-one marketing, automation, and collaboration platform designed to help businesses stay organized, consistent, and visible without juggling multiple disconnected tools. AlignTru combines content planning, social media scheduling, AI-powered content assistance, webinars, events, branding resources, team collaboration, and client management into one centralized workspace. Built for entrepreneurs, marketing teams, agencies, and service-based businesses, AlignTru helps users create consistent messaging, streamline workflows, improve collaboration, and save time on daily marketing tasks. The platform also supports co-branding opportunities, educational resources, and scalable tools for growing teams and client-based businesses. Whether you are managing your own brand or multiple client accounts, AlignTru helps simplify marketing operations while keeping communication, content, and growth systems connected in one place. #### Who Is the Company Behind AlignTru? - **Seller:** [AlignTru](https://www.g2.com/sellers/aligntru) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6c6f046ec85e96beb85da074eaacdf7e27bf9b006b60f7a2c46d12027ae92b51&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faligntru%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Anexee](https://www.g2.com/products/anexee/reviews) At Anexee, we empower industries to take full control of their operations through our unified platform for Industrial IoT (IIoT), SCADA Reporting, and Energy Monitoring. With the world moving toward smarter, sustainable, and efficient processes, our mission is to provide real-time data, predictive analytics, and edge-to-cloud connectivity to help you make data-driven decisions that optimize performance, reduce costs, and maximize efficiency. #### Who Is the Company Behind Anexee? - **Seller:** [Anexee](https://www.g2.com/sellers/anexee) - **Year Founded:** 2025 - **HQ Location:** Udaipur, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b4dae73bac52bcafbd69801d6a596627d2d6bdef2d0786f18d7d1a8beaf646f5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fanexeedotcom%2F&secure%5Burl_type%5D=linkedin_company_website) 9 employees on LinkedIn® ### [Auware](https://www.g2.com/products/auware/reviews) Auware is an AI-powered landing page builder for Shopify that generates audience-specific landing pages for each customer segment or audience a brand targets. It is used by DTC ecommerce brands, Shopify merchants, growth marketers, performance marketing teams, and digital marketing agencies to personalize the post-click experience across paid advertising channels and improve conversion rates without manually building separate pages for each audience. Unlike traditional Shopify landing page builders — which require manual page creation, a dedicated operator to learn the platform, and produce one generic page for every visitor — Auware uses AI to automatically identify top audience personas from a product listing and generate a unique, personalized landing page for each one. The result is audience-level personalization at scale, with no code, no designers, and no learning curve. Key features and capabilities include: AI audience segmentation and content generation. Auware's AI analyzes a product and automatically identifies top audience personas, then generates tailored headlines, product descriptions, FAQs, and CTAs for each segment. Multiple marketing voices are available, including direct, story-driven, humorous, minimalist, soft and emotional, and FTC compliant. Seven conversion-focused page formats. Users can publish landing pages, advertorials, listicles, sales letters, testimonial showcases, comparison pages, and PDP+ pages — each structured for a different campaign type. AI-curated social proof. Reviews from Judge.me or Okendo are automatically matched to the most relevant audience segment, so social proof aligns with each visitor's motivations. Brand-aligned design with full editing control. Auware auto-detects store fonts, colors, and styling. Easy to use visual editor allows users to fine-tune any element. Shutterstock integration provides access to stock images directly in the editor. Native Shopify publishing and audience-level analytics. Pages publish directly to Shopify with no theme changes. Each audience receives a unique tracking URL that runs through the store's existing cart, checkout, and analytics. A baseline page is included with every campaign for direct performance comparison. Real-time reporting tracks CR, AOV, CPA, and ROAS by audience. Additional capabilities include audience-specific discount codes auto-applied at checkout, developer API and HTML export, and content moderation tools. Auware installs from the Shopify App Store in one click and automatically syncs products, reviews, and brand styling. The Pro plan is $199/month per store, with a 30-day free trial and no credit card required. Auware is built by the team at Buyist, a Shopify ecommerce platform that has supported over 6,000 DTC brands and more than $2 billion in online sales since 2013. #### Who Is the Company Behind Auware? - **Seller:** [Auware](https://www.g2.com/sellers/auware) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Campaign Creator](https://www.g2.com/products/campaign-creator/reviews) Campaign Creator is Inner Reality’s self-service campaign-building tool for creating branded gamified marketing experiences without needing custom development. It guides a user through a simple step-by-step process to choose the audience type, select the experience format, customise the campaign branding, configure rewards, schedule the campaign, and generate a campaign URL that can be shared through channels like SMS, email, social media, or other marketing communications. The tool supports quick campaign formats such as quizzes, gamified surveys, and AR reward hunts. It can be used for broad digital engagement or location-based campaigns where users interact with branded content, complete challenges, answer questions, collect rewards, or redeem vouchers. For brands, the value is that they can launch interactive campaigns faster, capture audience data, drive participation, and connect engagement back to rewards or in-store activity. #### Who Is the Company Behind Campaign Creator? - **Seller:** [Inner Reality](https://www.g2.com/sellers/inner-reality) - **Year Founded:** 2021 - **HQ Location:** London, GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=242dfa324143584d7d52b84993f37f124f7d09cb338e260f0a1a5150603effa7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finnerealityltd&secure%5Burl_type%5D=linkedin_company_website) 11 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/marketing-automation?hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%25252Fcase-studies%25252Fexodus-adventure-travel&order=g2_score&page=28&t=t#product-list) - [1](/categories/marketing-automation?hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%25252Fcase-studies%25252Fexodus-adventure-travel&order=g2_score&t=t#product-list) - [2](/categories/marketing-automation?hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%25252Fcase-studies%25252Fexodus-adventure-travel&order=g2_score&page=2&t=t#product-list) - … - [25](/categories/marketing-automation?hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%25252Fcase-studies%25252Fexodus-adventure-travel&order=g2_score&page=25&t=t#product-list) - [26](/categories/marketing-automation?hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%25252Fcase-studies%25252Fexodus-adventure-travel&order=g2_score&page=26&t=t#product-list) - [27](/categories/marketing-automation?hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%25252Fcase-studies%25252Fexodus-adventure-travel&order=g2_score&page=27&t=t#product-list) - [28](/categories/marketing-automation?hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%25252Fcase-studies%25252Fexodus-adventure-travel&order=g2_score&page=28&t=t#product-list) - 29 - [30](/categories/marketing-automation?hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%25252Fcase-studies%25252Fexodus-adventure-travel&order=g2_score&page=30&t=t#product-list) - [31](/categories/marketing-automation?hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%25252Fcase-studies%25252Fexodus-adventure-travel&order=g2_score&page=31&t=t#product-list) - [32](/categories/marketing-automation?hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%25252Fcase-studies%25252Fexodus-adventure-travel&order=g2_score&page=32&t=t#product-list) - [33](/categories/marketing-automation?hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%25252Fcase-studies%25252Fexodus-adventure-travel&order=g2_score&page=33&t=t#product-list) - [34](/categories/marketing-automation?hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%25252Fcase-studies%25252Fexodus-adventure-travel&order=g2_score&page=34&t=t#product-list) - [Next ›Next ›](/categories/marketing-automation?hubs_content-cta=nav-solutions-wch&hubs_content=www.hubspot.com%25252Fcase-studies%25252Fexodus-adventure-travel&order=g2_score&page=30&t=t#product-list) Spotlight Categories [Marketing Analytics Tools](https://www.g2.com/categories/marketing-analytics) [VoIP Providers](https://www.g2.com/categories/voip) [Accounting Software](https://www.g2.com/categories/accounting) [Contact Center Quality Assurance Software](https://www.g2.com/categories/contact-center-quality-assurance) [Network Monitoring Software](https://www.g2.com/categories/network-monitoring) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Marketing Automation Themes](/categories/marketing-automation/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated July 10, 2025 Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more. A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time. Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel. To qualify for inclusion in the Marketing Automation category, a product must: - Automate two or more of the following workflows: email, social media, SMS, and digital ads - Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting - Act as a central marketing database for marketing information and interactions - Allow dynamic segmentation of marketing campaign targets - Contact targets across multiple channels after specific actions, triggers, or periods of time - Generate forms and landing pages to collect prospect information - Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI) - Provide personalization features to tailor marketing campaigns based on customer behavior - Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms - Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing Show More * * * ## How Do You Choose the Right Marketing Automation Software? ### What You Should Know About Marketing Automation Software ### What is Marketing Automation Software? Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation. The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing. With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information. Key Benefits of Marketing Automation Software - Measure campaigns to optimize, justify, and prioritize initiatives - Reduce time spent administering marketing programs and completing tasks - Improve close rates with timely and relevant engagement - Boost brand and messaging consistency across campaigns and channels via templates and standards - Shorten sales cycles with quicker response times - Customize marketing to each customer’s needs - Create scheduled and automated activities for around-the-clock engagement without manual effort ### Why Use Marketing Automation Software? Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies. Key Business Problems Solved with Marketing Automation Software - Create more targeted, well-informed content - Provide overall message direction based on customer data - Customize messaging across a customer base - Personalize messaging without manual entry - Reduce staffing and labor costs ### Who Uses Marketing Automation Software? Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy. **Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy. **Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering. **Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content. ### Kinds of Marketing Automation Software Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution: **Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies. **Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads. **Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on. **B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently. B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging. ### Marketing Automation Software Features **Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter. A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need. **Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived. **Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead. **Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well. **Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase. **Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc. Many marketing automation software tools will also offer the following features:  - [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement) - [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising) - [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) - [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) - [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) - [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening) - [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting) - [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b) - [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c) - [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### Trends Related to Marketing Automation Software **Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc. ### Potential Issues with Marketing Automation Software **Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business. ### Software and Services Related to Marketing Automation Software [**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand. Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data. [**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign. [**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.