Best Marketing Automation Software - Page 28

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 722

Category Stats (Oct 2026)

  • Average Rating: 4.4/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: AXL — AI-native sales & marketing all-in-one OS with MCP (+11.11%) - Among all products in this category, AXL — AI-native sales & marketing all-in-one OS with MCP recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 95,100+ Authentic Reviews
  • 722+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Agentforce Marketing (formerly Salesforce Marketing Cloud), Adobe Marketo Engage, Attentive, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=attentive&focus%5B%5D=klaviyo)

Tower CRM

Tower CRM is a modern customer relationship management (CRM) platform designed for growing teams that need powerful sales and marketing capabilities without the complexity of traditional systems. It brings contacts, companies, deals, activities, marketing tools, and reporting into one fast, intuitive workspace built for how teams actually work day to day. In addition to core sales CRM and pipeline management, Tower includes built-in marketing automation and email marketing tools so teams can manage campaigns, nurture leads, and track engagement without relying on multiple disconnected systems. Users can create targeted lists, segment their data, and run outreach that ties directly into their pipeline and customer records, ensuring sales and marketing stay aligned. Tower combines the flexibility of a spreadsheet with the structure of a true CRM and marketing platform. Teams can easily customize fields, organize customer data, and build views that surface exactly what matters. With centralized data management, list building, and segmentation, teams can maintain clean, usable data that powers both outreach and reporting. Unlike legacy platforms that require heavy setup and ongoing administration, Tower is designed for speed to value. Teams can quickly configure pipelines, workflows, and automations, adopt the system faster, and avoid the complexity that often leads to low usage and poor data quality. Built-in reporting and analytics provide clear visibility into pipeline performance, marketing effectiveness, and team activity. Instead of exporting data or building complex dashboards, teams can easily understand what is happening across their business in real time. Designed by experienced operators, Tower CRM focuses on usability, speed, and practical workflows rather than feature bloat. It reduces unnecessary clicks and friction so teams can spend less time managing tools and more time driving revenue. Tower CRM is especially well suited for small and midsize businesses looking for a combined sales CRM, marketing automation platform, email marketing tool, and customer data system that is easy to adopt, flexible to customize, and scalable as they grow. It is ideal for teams replacing spreadsheets or moving away from complex systems that are difficult to maintain and use consistently.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Tower CRM?

  • Seller: Tower CRM
  • Year Founded: 2026
  • HQ Location: San Diego, US
  • LinkedIn® Page: linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 200% Small

What Are Recent G2 Reviews of Tower CRM?

Treasure Data Customer Data Platform

Treasure AI moves marketing and data teams beyond legacy martech SaaS toward autonomous, ROI-driven AI agents that operate continuously, while keeping the human in the loop. With built-in governance, Treasure AI is powered by an always-up-to-date understanding of each customer for AI to act on. The result is always-on marketing execution that compounds over time: smarter engagement, stronger retention, and measurable growth. Treasure AI’s agentic experience platform is available across web, mobile, and desktop — bringing your customer intelligence to every workflow, wherever your team works.

Average Rating: 4.5/5.0

Total Reviews: 158

How Do G2 Users Rate Treasure Data Customer Data Platform?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.9/10)

Who Is the Company Behind Treasure Data Customer Data Platform?

  • Seller: Treasure AI
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Mountain View, CA
  • Twitter: @treasuredata
    7,887 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    537 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Engineer
  • Top Industries: Marketing and Advertising, Food & Beverages
  • Company Size: 39% Large, 36% Medium

What Do G2 Reviewers Say About Treasure Data Customer Data Platform?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Treasure Data CDP, making data integration and insights accessible for all teams.
  • Users value the easy integration of Treasure Data CDP, enabling quick connections with various tools for enhanced insights.
  • Users appreciate the easy integrations of Treasure Data CDP, simplifying data use across teams and enhancing personalization.
  • Customers value the quick and helpful support from Treasure Data, enhancing their overall experience with the platform.
  • Users value the seamless platform integration of Treasure Data CDP, enhancing collaboration and data usability across teams.
Cons
  • Users find the platform not very user-friendly and complex, particularly lacking support for non-technical users.
  • Users find the platform has a steep learning curve, making it challenging for non-technical users to navigate effectively.
  • Users often struggle with the difficult learning process of Treasure Data, finding it complex and time-consuming for new users.
  • Users highlight the poor support services of Treasure Data, noting delays that impact their overall experience.
  • Users find the costs high due to additional addons and complicated pricing structures, making budgeting difficult.

What Are Recent G2 Reviews of Treasure Data Customer Data Platform?

What Are G2 Users Discussing About Treasure Data Customer Data Platform?

Trustisto

Your store on autopilot 🚀 Use Marketing Automation from Trustisto, boost your sales and increase your customer retention. Trustisto is a Marketing Automation platform designed to boost sales in small and large e-commerce using automation and machine learning. The platform operates based on three pillars: customer identification, optimization and retargeting. Identification means collecting customer data in Customer Data Platform. Trustisto automatically creates customer profiles, carries out profile segmentation tasks and securely stores them in the cloud. The store is the owner of the data. You can run marketing actions on any given group of customers at any time. Optimization aims at constant increasing of the conversion rate, i.e. boosting store’s effectiveness resulting directly in profit. Trustisto implements social proof and fomo, and therefore effectively influences purchase decisions of customers by encouraging them to shop. The process becomes even more effective thanks to the collected data. Retargeting allows you to win back the customers who have already left your store. Trustisto automatically contacts the customers who have not completed the order, and also invites those who have already made purchases to shop at your store again.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Trustisto?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 6.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Trustisto?

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Trustisto?

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Typeface Arc Agents

Arc Agents work alongside your team as specialists who understand your brand, orchestrate complex workflows, and continuously improve. Our agents automate tedious work, so you can focus on what matters most.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Typeface Arc Agents?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)

Who Is the Company Behind Typeface Arc Agents?

  • Seller: Typeface
  • Year Founded: 2022
  • HQ Location: Palo Alto, CA, US
  • LinkedIn® Page: www.linkedin.com
    310 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Typeface Arc Agents?

Ubiquity Engage

Engage with your customers across multiple channels from a single cloud-based marketing platform. Create a centralised marketing database and gain single-view-of-customer. Easily personalise, segment and target your customers with the right message through the right channel at the right time.

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind Ubiquity Engage?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Ubiquity Engage?

What Are G2 Users Discussing About Ubiquity Engage?

UMarket

WE PROVIDE CLOUD-BASED SOFTWARE-AS-A-SERVICE PAYMENT ANALYTICS AND CUSTOMER ENGAGEMENT PLATFORM TO BUSINESSES

Average Rating: 2.5/5.0

Total Reviews: 1

Who Is the Company Behind UMarket?

  • Seller: BuyFi
  • Year Founded: 2024
  • HQ Location: N/A
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are G2 Users Discussing About UMarket?

Unim

Unim is a business management software that analyzes goals to indentify opportunities to optimize a bussines.

Average Rating: 2.0/5.0

Total Reviews: 1

Who Is the Company Behind Unim?

  • Seller: Unim
  • Year Founded: 2010
  • HQ Location: Fort Lauderdale, US
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are G2 Users Discussing About Unim?

Uplane

Uplane is a full-funnel AI marketing automation platform. It empowers marketing teams with real-time market intelligence, AI-powered ad and landing page creation, automated campaign management, and algorithmic budget optimization. Available as a licensed enterprise platform or a fully managed growth service.

Average Rating: 3.5/5.0

Total Reviews: 1

Who Is the Company Behind Uplane?

  • Seller: Uplane
  • HQ Location: San Francisco, California, United States
  • LinkedIn® Page: www.linkedin.com
    19 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

VelocityEngine GTM Campaign Builder

VelocityEngine’s GTM Campaign Builder is an AI-driven platform that enables B2B teams to launch integrated campaigns in minutes instead of months. It eliminates the drag of fragmented tools and manual execution by transforming a company's unique positioning into a complete suite of ready-to-launch assets. The system follows a structured, three-step process: 1. Establish a GTM Foundation: The platform uses company URLs and documents to train AI on brand context, products, and Ideal Customer Profiles (ICPs). It generates editable persona profiles that include key responsibilities, success factors, and objection-handling strategies. 2. Define Campaign Strategy: Using the foundation, it builds a strategy brief that maps a unique Point of View (POV) and tailored messaging pillars to each target persona. 3. Activate the Campaign: Users finalize an editable asset list to produce the "campaign-in-a-box". The "campaign-in-a-box" is the primary deliverable of the platform, housing everything needed for execution in one place. It includes core engagement content (ebooks, blogs, solution briefs), promotional assets (LinkedIn ads, social posts, email sequences), and execution guidance via a launch calendar. For specific initiatives, VelocityEngine offers a custom version of this kit delivered within 24 hours. Our platform allows lean marketing teams to achieve enterprise-level velocity. It is designed to launch campaigns 5X faster with 80% lower content costs and 10X the content volume compared to traditional agency models. By replacing operational overhead with a unified system, it empowers solo marketers to "out-execute giants". Think of it as a "meal kit" for marketing; instead of spending months sourcing individual ingredients and writing a recipe from scratch, you receive a pre-prepped kit with the strategy, content, and instructions ready to be "cooked" and served to your audience immediately.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate VelocityEngine GTM Campaign Builder?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)
  • Customization : 10.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind VelocityEngine GTM Campaign Builder?

Who Uses This Product?

  • Company Size: 100% Medium

What Do G2 Reviewers Say About VelocityEngine GTM Campaign Builder?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the automation efficiency of VelocityEngine GTM Campaign Builder, enabling rapid and consistent campaign scaling.
  • Users value the automation features of VelocityEngine GTM Campaign Builder, empowering teams to scale campaigns efficiently.
  • Users appreciate the ease of use of VelocityEngine GTM Campaign Builder, making campaign creation straightforward and efficient.
  • Users commend the easy implementation of VelocityEngine, enabling teams to launch effective campaigns quickly and confidently.
  • Users praise the easy setup of VelocityEngine GTM Campaign Builder, facilitating quick implementation and effective campaign management.
Cons
  • Users wish for improved API functionality to enable direct publishing to platforms like HubSpot for better efficiency.

What Are Recent G2 Reviews of VelocityEngine GTM Campaign Builder?

WDC Studio | Marketing Automation

Easily set up marketing automations! Accelerate your marketing processes with AI-powered automation! Deliver the right message to the right customer at the right time to boost conversion rates. Reduce workload and increase sales! Recommended WDC Studio services to maximize your Marketing Automation experience: Email Segmentation Center, WhatsApp Marketing, Gift Coupon Management

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate WDC Studio | Marketing Automation?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)
  • Customization : 10.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind WDC Studio | Marketing Automation?

  • Seller: WDC Studio
  • Year Founded: 2019
  • HQ Location: East Brunswick, US
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®
  • Ownership: Eren YALCINDAG ,Ahmet Taha YALCINDAG

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About WDC Studio | Marketing Automation?

AI-generated summary from verified user reviews

Pros
  • Users value the time-saving automation of WDC Studio, praising its user-friendly setup for managing ads efficiently.
  • Users find the automation features highly efficient, simplifying ad management and saving valuable time.
  • Users find WDC Studio user-friendly, appreciating its quick setup and time-saving ad automation capabilities.
  • Users value the easy setup of WDC Studio, which saves time and enhances ad automation efficiency.
  • Users value the time efficiency of WDC Studio, praising its user-friendly setup for automating ads seamlessly.
Cons
  • Users report poor customer support, citing long response times for queries and technical issues with WDC Studio.
  • Users experience slow performance with WDC Studio, facing delays in response to queries and technical issues.

What Are Recent G2 Reviews of WDC Studio | Marketing Automation?

X2CRM

X2CRM is an open source CRM platform for marketing, sales, customer service and other custom applications powered by an easy to use workflow engine and process management framework. Manage your clients with an endlessly customizable, powerful app, and boost your productivity like never before.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate X2CRM?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)
  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind X2CRM?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of X2CRM?

What Are G2 Users Discussing About X2CRM?

XME | Exela Marketing Execution

Overview - Predict buyer behavior by leveraging automated, intelligent data management tools - Use integrated tools to manage content across marketing, regulatory, and transactional media - Improve quality and reduce costs using state-of-the-art production capabilities - Get expert distribution management and omnichannel communication capabilities - Capture and aggregate data from all channels and touchpoints in a single configurable dashboard We offer: - Marketing operations support - Predictive marketing automation - Cross-media marketing campaigns - Promotional items and branded apparel - Flexible solutions tailored to your needs - Global production and distribution network - AI-powered analytics - Creative support services - Branded fulfillment websites - Enterprise print management - Proven cost-saving strategies Start a conversation with experts. Tell us about your marketing budget and expected ROI: xme@exelatech.global

Average Rating: 3.5/5.0

Total Reviews: 1

How Do G2 Users Rate XME | Exela Marketing Execution?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)
  • Customization : 5.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind XME | Exela Marketing Execution?

  • Seller: XME
  • Year Founded: 1974
  • HQ Location: Irving, US
  • LinkedIn® Page: www.linkedin.com
    6,565 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Do G2 Reviewers Say About XME | Exela Marketing Execution?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the automation efficiency of XME, streamlining campaigns and enhancing productivity through organized workflows.
  • Users appreciate the automation features of XME, streamlining workflows and enhancing campaign execution efficiency.
  • Users appreciate the time efficiency of XME, streamlining workflows and enhancing productivity in marketing execution.
Cons
  • Users find XME to be not intuitive, with a clunky interface that complicates navigation between modules.

Zixflow

Reach out and engage with prospects on their preferred channels, including email, SMS, and WhatsApp with Zixflow’s Communication platform. Stay in touch with your audience and enhance customer engagement. Skyrocket conversions with an SMS campaign and reach your prospects with high open rates and reliable delivery with our AI-powered engine. Send OTPs, updates, or promotions, all in a personalized way. Execute email campaigns in no time with our email campaign builder. Use custom domain sender, select the list of recipients, write your message, and that's it! Engage with millions of prospects on the biggest communication platform – WhatsApp! Send visually appealing broadcasts at scale using WhatsApp Cloud API and reply to all the responses from our centralized Inbox. Connect Zixflow with your existing infrastructure by using the various integrations to simplify your outreach communications. Use REST APIs to link Zixflow with your preferred platforms and utilize most of our features with ease. Track analytics, get insights, and analyze the outreach campaign performance across all channels. Monitor the delivery, open, and read rates to get a complete picture of how effective your efforts have been.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Zixflow?

  • Customization : 10.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Zixflow?

  • Seller: Zixflow
  • Year Founded: 2021
  • HQ Location: United States, US
  • LinkedIn® Page: www.linkedin.com
    27 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 200% Large

What Do G2 Reviewers Say About Zixflow?

AI-generated summary from verified user reviews

Pros
  • Users praise the reliable customer support of Zixflow, ensuring a seamless experience throughout their marketing efforts.
  • Users like the ease of use of Zixflow, highlighting its effectiveness in enhancing marketing efforts.
  • Users value the effective marketing strategies of Zixflow Marketing Automation, significantly enhancing their marketing efforts.

What Are Recent G2 Reviews of Zixflow?

Zoy - Marketing on Autopilot

Zoy writes blog posts, runs 60+ SEO checks, and reaches out to buyers while you focus on your business.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Zoy - Marketing on Autopilot?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Zoy - Marketing on Autopilot?

AI-generated summary from verified user reviews

Pros
  • Users value the automation efficiency of Zoy, as it seamlessly handles marketing tasks without confusion.
  • Users value the ease of use of Zoy, feeling it acts like their own marketing department effortlessly.
  • Users find Zoy’s marketing automation feels like a personal marketing department, delivering effective strategies seamlessly.
Cons
  • Users face a steep learning curve with Zoy, making it challenging to navigate unnecessary features initially.
  • Users find Zoy's interface not intuitive, making it challenging to locate necessary features initially.

What Are Recent G2 Reviews of Zoy - Marketing on Autopilot?

Acoustic Connect

Acoustic Connect is a B2C customer engagement platform designed with journey orchestration and multichannel capabilities at its core. It empowers marketers to create and send personalized messaging across email, mobile and dedicated messaging platforms. What sets Acoustic Connect apart is its adeptness at capturing and decoding customer signals, offering actionable insights from cues like intent or a propensity to purchase or churn. These signals then turn into strategies to optimize journeys, unlock unprecedented segmentation possibilities, and personalize messages so marketers can connect with their customers in ways previously unimagined. For brands prioritizing deeper customer relationships and driving growth, Acoustic Connect is the definitive choice.

Average Rating: 4.0/5.0

Total Reviews: 2

Who Is the Company Behind Acoustic Connect?

  • Seller: Acoustic
  • Year Founded: 2019
  • HQ Location: Conway, AR
  • Twitter: @GoAcoustic
    64,110 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    459 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Acoustic Connect?

AI-generated summary from verified user reviews

Pros
  • Users value the user-friendly interface of Acoustic Connect, simplifying campaign management and enhancing productivity effortlessly.
  • Users value the efficiency of Acoustic Connect, enabling quick campaign management and boosting productivity effortlessly.
  • Users appreciate the user-friendly interface of Acoustic Connect that simplifies customer engagement and boosts productivity.
  • Users value the robust customer support of Acoustic Connect, enhancing their overall experience with the product.
  • Users value the customizability of Acoustic Connect, enhancing their experience with tailored solutions for their needs.
Cons
  • Users find certain functionalities of Acoustic Connect to be complicated to navigate, hindering their overall experience.
  • Users find the limited customization in reporting frustrating, wishing for more flexibility in their analytics options.
  • Users find the limited reporting features of Acoustic Connect somewhat restrictive, affecting customization and performance with larger datasets.
  • Users find the limited reporting options unsatisfactory, wishing for more customization and faster loading features.
  • Users find navigation difficult in Acoustic Connect, leading to complications in utilizing its functionalities effectively.

What Are Recent G2 Reviews of Acoustic Connect?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025