Nextuser: An overview Nextuser is a premium software that helps Companies to form its future business study for the development of Market share using Cloud base data analysis using existing channels. It covers all aspects of market development strategies with open marketing platforms and uses it effectively. Depending on Product and Company brand (Business or Industry) a detailed study on every USP point survey with existing and potential users is conducted analysis, and then reform /improvements are required are derived. Nextuser has very prominent customer base and is growing day by day. There are many other similar software’s are available in the International market have some differences depending on customer requirements and the company developing the Software. Many customized software with relevant marketing strategies are also being developed by Companies considering their own USP. I am not mentioning the Customer base of Nextuser as it has very large no and are Multinational Companies from all walks of the business. After the emergence of AI and AR (Artificial intelligence and Augment reality) it has become possible to analyze customer data, and predictions and personalized preferences are defined.. Nextuser is a Customer Data collecting platform and has specialized in this. The Data collected is then converted into the database, which helps it formulating the strategies, and one data can help various other products and services and deriving the results. Mostly Data collected are recorded in Excel, SQL, DMP etc., for data analysis, SAP and SAAS software are very helpful. This data collection helps in a various way to Businesses and Industries in developing their 1. Developing Applications i.e Mobile and Web sites 2. SEO application 3. Email & SMS marketing 4. Designing Loyalty program 5. Data unification 6. Individualization Developments related to technology is helping Industry to improve the CRM and Customer satisfaction levels. Review collected by and hosted on G2.com.