Best Marketing Analytics Tools - Page 33
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Featured Marketing Analytics Software At A Glance
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- User Satisfaction
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Siyadah AI is an advanced artificial intelligence platform designed to help businesses achieve exceptional growth and efficiency. Our solutions empower organizations to scale faster, reduce operationa
- Overview
- Pros and Cons
- User Satisfaction
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Skills.ai makes interacting with your data as easy as having a conversation with your favorite data analyst.
- 100% Small-Business
- Overview
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Smart Copilot est un logiciel de gestion Business Intelligence qui fournit des données et des analyses en temps réel pour aider les marques à optimiser l'allocation de leur budget, à contrôler l'attri
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So What Labs offers a SaaS-based marketing analytics platform tailored to seamlessly connect your marketing data, facilitating easy analysis. It provides actionable insights and recommends strategic m
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StatTrac was specifically designed to meet the needs of franchise owners. It is a web-based solution for tracking and retrieving reliable, statistical information from multiple units in an accurate, c
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Use historical data to understand key business drivers. strataQED creates marketing mix models by evaluating historical data to quantify the relationship between business drivers and business results.
38 Twitter followers
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a blend of advertising and financial technology that is specifically used to optimize an online campaign's return on digital advertising spend (RODAS)
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StunM is an AI-powered strategic marketing tool, designed to go beyond traditional CRMs or marketing automation tools by helping enterprises: 1)Automate marketing processes and workflows 2)Integrate
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A virtual marketing director software that help you stay ahead of the curve. Give Tactycs some basic information about your team, organization, objective, and resources and receive a full marketing pl
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TEA Software is for companies who are concerned about website traffic, TEA Software is a traffic quality management solution that provides actionable insights for click traffic performance.
13 Twitter followers
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AI-powered advertising insights, right in Slack. No more manual reports or dashboards. Get instant answers, smart alerts, and optimize spend across Google, Meta, and LinkedIn.
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Uniting data from marketing, sales, operations and finance systems and gluing it together with public datasets to create an enriched, trustworthy single view; Used by the next generation of British
- 100% Small-Business
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- User Satisfaction
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AI-powered Growth Intelligence - Find, Fix & Prevent Growth Leaks Across Your Funnel ThriveStack is a Growth Intelligence Platform that unlocks the full power of your unified marketing, product,
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TrackX is a comprehensive campaign performance tracking platform crafted to facilitate the promotion of online offers and campaigns across various categories and models, encompassing CPA, CPC, CPL, CP
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TrinityX is a digital intelligence platform designed to define digital maturity, map against industry bench-marking and build a digital roadmap.
