Best Marketing Analytics Tools - Page 27
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Featured Marketing Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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Monitor, attribute & compare campaign performance outcomes.
117 Twitter followers
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DV Publisher Suite provides the measurement, insights and tools you need to improve ad delivery, inventory quality and revenue performance in one place.
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Fancy Reports is a simple, automated and super easy to use tool that brings all your marketing data into one central report that looks awesome and saves hours of work.
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With 15+ years of experience solving global branding and marketing challenges, we've made AI-powered behavioural research faster, smarter, and more accessible.
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Fluent is a natural language querying solution built by a startup team based in London. We solve two problems: Reducing ad-hoc query time for data teams, and enabling anyone to query data in plain Eng
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Full Circle Insights Digital Source Tracker dashboard allows users to get a complete understanding of how buyers engage with their paid and organic digital campaigns.
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fullthrottle.ai™️ generates first-party data for a cookieless world. Powered by patented technology, the fullthrottle.ai™️ platform enables agencies, media companies, brands, publishers, and AdTech ve
75 Twitter followers
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Automated annotations for Google Analytics to understand the impact of events on your business.
- 55% Small-Business
- 36% Enterprise
2 Twitter followers
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The AFL UTM Tracker is a WordPress plugin designed to seamlessly capture UTM parameters and conversion data from Gravity Forms submissions. By operating automatically in the background without the nee
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GrowerAI Platform is an autonomous marketing operating system (OS) that automates and consolidates the entire A-to-Z lifecycle of multichannel digital advertising campaigns. The OS is designed for
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Operator is a company that operates in the Advertising & Marketing industry. It employs 5 to 9 people and has a revenue of $ 1M to $ 5 M. The company is headquartered in Brooklyn, New York.
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- Pros and Cons
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Connect your first-party data from any source to any destination for websites and mobile apps with server-side.
- 100% Mid-Market
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heybooster is an eCommerce analysis platform that enables you to efficiently gain actionable insights to enhance your marketing strategies. You don’t need to build a data team to use machine learni
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Insitu combines visuals with multichannel performance to help marketing and brand teams produce better creatives.
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Intelitics is an AI-native marketing intelligence platform built to help iGaming operators, sportsbooks, and online gaming companies make smarter, value-driven acquisition decisions. Designed for a co
