Best Location-Based Marketing Software - Page 5

How Many Location-Based Marketing Software Products Does G2 Track?

Total Products under this Category: 82

Category Stats (Oct 2026)

  • Average Rating: 4.35/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: SingleInterface (+0.32%) - Among all products in this category, SingleInterface recorded the largest rating increase compared to last month

Last updated: October 14, 2026

How Does G2 Rank Location-Based Marketing Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 2,400+ Authentic Reviews
  • 82+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Location-Based Marketing Software

G2 Grid® for Location-Based Marketing Software plotting products by satisfaction and market presence

Highlighted products: SingleInterface, SAP Engagement Cloud (formerly SAP Emarsys), Purple, Optimove (formely Kumulos), Radar, Cisco Hyperlocation, Bloom Intelligence, and Flame Analytics.

Underlying data: [Grid® JSON](https://www.g2.com/categories/location-based-marketing/grids.json?focus%5B%5D=singleinterface&focus%5B%5D=sap-engagement-cloud-formerly-sap-emarsys&focus%5B%5D=purple&focus%5B%5D=optimove-formely-kumulos&focus%5B%5D=radar-labs-inc-radar&focus%5B%5D=cisco-hyperlocation&focus%5B%5D=bloom-intelligence&focus%5B%5D=flame-analytics)

Foursquare Audience

Foursquare Audience allows marketers to build custom segments based on real-world visitation behaviors to more accurately target consumers showing buyer intent. Build custom audiences or choose from over 1500+ ready-to-use segments, deployable directly to your seat or available off-the-shelf in major DSPs like The Trade Desk, LiveRamp, and DV360. Search "Foursquare" in your DSP for immediate activation. Custom segments can be activated across 550+ partner channels, including digital, social, CTV, audio, and OOH. Use Foursquare Audience's self-serve UI or consult our location experts to craft targeting strategies that align with your campaign goals and drive conversions.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Foursquare Audience?

  • Quality of Support: 10.0/10 (Category avg: 8.7/10)

Who Is the Company Behind Foursquare Audience?

  • Seller: Foursquare
  • Year Founded: 2009
  • HQ Location: New York, NY
  • Twitter: @foursquare
    22,906 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    520 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Foursquare Audience?

AI-generated summary from verified user reviews

Pros
  • Users love the accurate location-based targeting of Foursquare Audience, leading to improved engagement and smarter marketing decisions.
  • Users value the accurate location-based targeting of Foursquare Audience, enhancing campaign engagement and marketing decisions.
  • Users value the intuitive platform of Foursquare Audience, enabling quick understanding and effective campaign targeting.
  • Users value the effective location-based targeting of Foursquare Audience, leading to improved engagement and informed marketing strategies.
  • Users value the efficiency of Foursquare Audience, benefiting from precise targeting and improved campaign engagement.
Cons
  • Users find the reporting dashboard overwhelming and desire more customizable options for a better experience.
  • Users find the difficult setup of Foursquare Audience to be time-consuming, complicating initial experience despite eventual ease of use.
  • Users find the limited customization in Foursquare Audience's reporting dashboard frustrating when searching for specific data points.
  • Users find the reporting dashboard overwhelming, wishing for more customizable options and easier initial setup.

What Are Recent G2 Reviews of Foursquare Audience?

Foursquare Proximity

Foursquare Proximity allows marketers to build custom geofences to reach consumers in real-time—without any PII data sharing required—during key moments of receptivity. Choose point-radius or polygon geofencing for highly precise location-based targeting. Filter to your exact specifications by category, chain, locality and more to boost ROI and minimize wasted ad spend. These geofences can be seamlessly integrated into your existing campaigns by deploying them directly to your programmatic advertising platform of choice.

Who Is the Company Behind Foursquare Proximity?

  • Seller: Foursquare
  • Year Founded: 2009
  • HQ Location: New York, NY
  • Twitter: @foursquare
    22,906 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    520 employees on LinkedIn®

GoZone Wifi

GoZone WiFi is a Software-as-a-Service (SaaS) company. We are dedicated to helping venues monetize their guest Wi-Fi networks through our three-pronged software suite excelling in Marketing, Advertising, and Analytic features. GoZone WiFi is a leader in the Wi-Fi software industry with a team built of people dedicated to all things WiFi. GoZone separates itself from the competition with the following features and accolades: - Innovative captive portal tool to drive guest Wi-Fi connections. - Fully fleshed-out email and SMS marketing features to engage with guests in real time. - Built-in CRM system to build marketing lists and manage contacts. - Advertising features to promote brand exposure and generate additional revenue for venues. - Analytic features to visualize foot-traffic and understand guest behavior - Hardware agnostic software to ensure simple and cost-saving setup. - Competitive pricing packages that accommodate businesses of varying sizes. - Up to date on the latest WiFi-industry trends to meet clients' needs. - Contributing members of industry-leading groups such as Wi-Fi NOW, and the Wireless Broadband Alliance (WBA).

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate GoZone Wifi?

  • Quality of Support: 10.0/10 (Category avg: 8.7/10)

Who Is the Company Behind GoZone Wifi?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of GoZone Wifi?

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Hyperlocal Media Activation Platform

Qommerce is a next-generation AI-powered activation platform, that bridges the gap between data and execution for FMCG brands, agencies, and retailers. By combining sales, shelf, and shopper intelligence in a single system, Qommerce enables hyperlocal campaigns that are driven by real demand - not guesswork. Qommerce delivers true closed-loop attribution, linking media spend directly to business outcomes - instead of proxy metrics. For brands, this means sharper investment decisions; for agencies it means faster workflows and stronger client results; for retailers it means higher monetisation of assets and loyalty.

Who Is the Company Behind Hyperlocal Media Activation Platform?

iurny

Who Is the Company Behind iurny?

  • Seller: indigitall
  • Year Founded: 2013
  • HQ Location: Spain
  • Twitter: @indigitall
    118 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    94 employees on LinkedIn®

Locality AI

Locality AI builds custom AI systems for enterprise GTM teams. We replace expensive data platforms like ZoomInfo ($35K–$180K/year) with bespoke intelligence systems that deliver 70–95% cost savings, 20 enriched fields per account, and 2-week delivery.

Who Is the Company Behind Locality AI?

Localyn

Localyn helps cafes and restaurants manage food safety, loyalty, WhatsApp messaging and compliance from one place.

Who Is the Company Behind Localyn?

Localyzer Platform

Product Description Localyzer is a Germany-based SaaS platform built for multi-location businesses, franchises, and enterprises that manage local marketing across multiple locations. Headquartered in south Germany and Berlin, Localyzer was founded to solve a core challenge in digital advertising: how to efficiently run hyperlocal campaigns at scale without losing brand consistency or operational control. Today, Localyzer powers location-based marketing for clients across Europe, helping them run smarter and more impactful campaigns—automated, measurable, and locally relevant. The platform enables companies to centrally create, manage, and optimize local advertising campaigns across multiple digital channels including Google Ads, Facebook, Instagram, Youtube and more. With Localyzer, each location gets its own personalized ad creatives and landing pages: auto-generated and ready to launch in just a few clicks. Campaigns can be managed centrally or in collaboration with local teams, thanks to a flexible permission and co-funding system. Localyzer also includes built-in performance dashboards to monitor results across all campaigns and locations in real time. Localyzer helps brands bridge the gap between centralized strategy and local execution. It simplifies marketing workflows, eliminates manual processes, and ensures that every ad euro delivers maximum local relevance. Whether you manage 20 locations or 2,000, Localyzer transforms your digital presence from fragmented to high-performing—without the operational headache. Value Proposition Localyzer is not just another ad tool—it’s your command center for local online marketing at scale. What makes us different? • Purpose-built for multi-location businesses: Unlike generic ad managers, Localyzer is built from the ground up for companies that need to localize campaigns for dozens—or thousands—of locations. • Automated content creation: From headlines to images to dynamic landing pages, everything is personalized and brand-safe, without manual work. • True multichannel orchestration: Run unified campaigns across Google, Meta, Instagram, Youtube and more—without switching tools. • Cooperative campaign funding: Let local managers contribute to campaigns with their own budgets—while you maintain central control. • White-label ready: Enterprises, Franchises and resellers can fully brand the platform for client use. • API-first integration: Easily connect with existing systems, intranets, CRMs, and reporting systems. With Localyzer, you don’t just run ads—you build scalable, consistent, and hyperlocal marketing machines that convert better and cost less.

Who Is the Company Behind Localyzer Platform?

  • Seller: Localyzer
  • Year Founded: 2017
  • HQ Location: Winnenden, DE
  • LinkedIn® Page: www.linkedin.com
    15 employees on LinkedIn®

OMlocal!

"OMlocal! GmbH is a company specializing in local marketing solutions for multi-location businesses. Its software helps manage location data, optimize local SEO, handle online listings, reputation management, store finders, and local ads. The platform ensures accurate business information, improves search rankings, and simplifies customer review management. OMlocal! also offers reporting tools to monitor performance and optimize local marketing strategies effectively."

Who Is the Company Behind OMlocal!?

omniPass

Mobile wallet platform to engage with your customers on the go with no monthly fees. Create and manage Apple Wallet and Google Pay passes with dynamic updates and lock screen notifications for coupons, offers, loyalty cards, gift cards, tickets, digital wallets and more. omniPass powers a new channel to engage with your customers on Mobile omniPass is Omnibasis's enterprise software as a service that enables businesses and professionals, large and small, to create and manage Apple Wallet and Google Pay passes. Using omniPass, we enable businesses with the technology and tools to deploy cloud-based Mobile marketing and Ecommerce on Apple and Android phones with dynamic updates and lock screen notifications with rich feature sets that includes coupons, offers, loyalty cards, gift cards, tickets, digital wallets and more, without the costs and challenges associated with building and maintaining their own infrastructure. Unleash the power and capabilities of powerful mobile wallet pass distribution platform with Omnibasis. omniPass is a mobile wallet pass distribution platform and a software service that enables businesses to create, distribute, and manage digital passes that can be stored in mobile wallets like Apple Wallet and Google Pay. These passes can contain various types of information, such as loyalty cards, coupons, event tickets, boarding passes, and more. omniPass offers the key features and capabilities of a mobile wallet pass distribution platform. Pass creation omniPass offers a user-friendly interface to create and design digital passes with customizable templates, images, and text fields. Pass distribution omniPass provides multiple distribution options, such as email, SMS, social media, and QR code, to distribute passes to customers. Pass management omniPass allows businesses to manage passes in real-time, update the pass content, change expiration dates, and monitor pass usage. Analytics and reporting omniPass offers analytical tools to track pass performance, including the number of passes created, distributed, redeemed, and expired. Integration omniPass integrates with all other Omnibasis products, such as CRM, Loyalty, eCommerce and payment gateways, to streamline pass distribution and data management. Security omniPass ensures the security of customer data and pass content, including encryption and compliance with industry standards like PCI DSS. Support omniPass provides comprehensive support to customers, including technical assistance, training, and documentation. omniPass mobile wallet pass distribution platform enables businesses with a convenient and cost-effective way to engage customers, increase loyalty, and drive sales using mobile wallet technology. Start with omniPass FREE today.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate omniPass?

  • Quality of Support: 8.3/10 (Category avg: 8.7/10)

Who Is the Company Behind omniPass?

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Do G2 Reviewers Say About omniPass?

AI-generated summary from verified user reviews

Pros
  • Users value the secure logins of omniPass, appreciating reduced manual password entry and broad compatibility.
  • Users value the platform compatibility of omniPass, ensuring secure logins across various Windows devices effortlessly.
Cons
  • Users find the limited customization options of omniPass restrictive, impacting their overall experience and satisfaction.
  • Users find limited customization options frustrating, as it does not meet all customer requirements effectively.
  • Users find password recovery challenging and desire more customization options in omniPass to meet their needs.

What Are Recent G2 Reviews of omniPass?

PassKit

PassKit is a global mobile wallet pass platform, founded in 2012, that lets teams design, issue, update, and analyze Apple Wallet and Google Wallet passes. With PassKit you launch digital loyalty and membership cards, coupons, tickets, gift cards, and more, then keep them current with real‑time updates, automations, and analytics. KEY FEATURES AND FUNCTIONALITY Teams use PassKit to design, issue, update, and analyze wallet passes at scale. The platform includes: • A visual pass designer and templates • Distribution via SmartPass links / QR codes / email / CSV / API • Real‑time pass updates (fields, imagery, barcodes/QR) • Single‑use and multi‑use pass types, • Location/time relevance for lock‑screen engagement. • PassReader (iOS/Android) for scanning and validation at the door or point of sale. • Integration with Zapier, Make, Stripe, and many more. • APIs and developer SDKs, with gRPC as the recommended interface for high performance integrations and real time updates. WHY TEAMS CHOOSE PASSKIT • No‑app deployment: Launch in days, not months. • Built to integrate: API, webhooks, and no‑code connectors. • Proven at scale: Flexible usage‑based pricing (with a 45 day free trial), built-in volume discounts, and a 99.5% uptime SLA. • Measurable impact: Wallet‑native presence boosts repeat visits and redemption while giving you first‑party engagement data

Who Is the Company Behind PassKit?

  • Seller: PassKit
  • Year Founded: 2012
  • HQ Location: Wilmington, US
  • Twitter: @loopyloyalty
    1,534 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    12 employees on LinkedIn®
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated December 3, 2024