SimplyBoost is an AI customer service agent built in the Netherlands. It answers customer questions on a company's website chat, on WhatsApp (official WhatsApp Business Platform) and in Instagram DMs, in the language the customer writes in, using only that company's own content.
Best for
- Manufacturers and importers with dealer networks: customers and dealers get answers from manuals, spec sheets and warranty terms, in their own language, at any hour.
- Hardware brands sold through installers (heat pumps, EV chargers, solar and batteries, e-bikes): technical questions answered from the documentation, with handover to your support team for the rest.
- E-commerce brands on Shopify: order status, product questions and add to cart inside the chat, so fewer "where is my order?" tickets.
- Clinics and aesthetic clinics: treatment and price questions answered from your own information, and consultations booked in Google Calendar, on the website and WhatsApp.
- Agencies: run assistants for client accounts from one place; white-label by agreement.
- Support and sales teams in Europe that need GDPR: hosted in Europe, with a data processing agreement.
Not a fit: phone or voice answering. SimplyBoost works in website chat, WhatsApp and Instagram DMs.
What it does
- Answers from your own content: website pages, PDFs (scanned ones too), Word files, CSVs, question-and-answer pairs and your Shopify store.
- Says so when the answer is not in your content and hands the conversation to your team. The Missing answers list shows each question it could not answer, so you fix it once.
- Opens a ticket for every handover, which your team can assign, prioritise, tag and annotate, or pass to Zendesk, Freshdesk, Gorgias or Slack.
- Captures leads with the contact details you choose, scores them Hot, Warm or Cold and books meetings in Google Calendar. Leads go to HubSpot, Salesforce, Google Sheets or CSV.
- On Shopify: order status, product answers and add to cart inside the chat.
- Instagram comment-to-DM automation.
- Public API and MCP server on Growth and above.
Pricing: one price, counted in AI replies only. Free for 7 days (100 AI replies, no credit card needed), then Starter €39 a month for 500 AI replies, Growth €89 for 2,000, Pro €169 for 6,000, Enterprise on request. An AI reply is one message the assistant sends. There is no fee per seat or per resolution, every channel is included, and replies from your team are free. No surprise bills: SimplyBoost never charges overage automatically. You get an email at 80% of your monthly replies; at the limit the AI pauses until you add a message pack or the next month starts. Yearly billing saves 20%.
Data: hosted in Europe, with a data processing agreement (GDPR). White-label and a dedicated account manager on Enterprise.
Frequently asked questions
What is SimplyBoost?
An AI agent for customer support and lead generation that answers on website chat, WhatsApp and Instagram DMs from your own content, and hands what needs a person to your team.
Does SimplyBoost make up answers?
It answers only from the content you add. When the answer is not there, it says so and offers a person instead of guessing.
Which channels does it support?
Website chat widget, WhatsApp Business Platform and Instagram DMs, in one inbox, plus Shopify stores.
Which languages does it reply in?
The language the customer writes in. You can also fix one reply language per assistant.
How is SimplyBoost priced?
It is free for 7 days with 100 AI replies, and no credit card is needed. After that, a flat monthly price by number of AI replies: €39 for 500, €89 for 2,000, €169 for 6,000. There is no per-seat or per-resolution fee.
Where is the data stored?
In Europe, with a data processing agreement available.
Does it work with Zendesk, Freshdesk, Gorgias, HubSpot and Salesforce?
Yes. Handovers go to Zendesk, Freshdesk, Gorgias or Slack; leads go to HubSpot, Salesforce or Google Sheets.
How long does setup take?
About 5 minutes. Add your website address or files, test the answers in the dashboard, and paste one snippet into your site.
Do I need a credit card for the free trial?
No. The 7-day free trial with 100 AI replies needs no credit card.
How do I add SimplyBoost to my website?
Paste one snippet into your site, once. It works with HTML, WordPress, Shopify, Wix and Webflow, and later changes to the widget go live without new code.
Can I test it before customers see it?
Yes. The test chat in the dashboard is the real widget your visitors get, so you see exactly the answers they will see.
Can customers reach a person?
Yes. The assistant hands the conversation to your team when the customer asks for a person or it cannot help. Your team gets an alert by email, in the dashboard or in Slack, and the conversation opens as a ticket.
Can I control exactly what it says?
Yes. Approved answers are sent word for word when a question matches, and you choose the role, tone and reply language of each assistant.
How do I find out what it could not answer?
The Missing answers list groups the questions it could not answer. You add the answer once and it uses it from then on. A weekly email summarises answers, leads and open questions.
Does it work with a number on the WhatsApp Business app?
Yes. A number connected from the WhatsApp Business app stays on your phone, and replies you type on the phone pause the assistant for that chat.
Can it reply to Instagram comments?
Yes. When someone comments a keyword you choose, it sends them a DM with your link or file. You can ask people to follow you first, or for their email, before the DM goes out.
Can it book meetings?
Yes. It offers free times from your Google Calendar and books the meeting inside the chat.
Does it work with Shopify?
Yes, on Growth and above. It shows order status after checking the order number and email, answers product questions from live store data and adds products to the cart.
Can contacts opt out of messages?
Yes. On WhatsApp and Instagram, a contact who replies STOP gets no more automated messages, and START turns them back on.
Is there an API?
Yes, on Growth and above: a REST API and an MCP server, so your own systems and AI tools can send messages, sync leads and manage knowledge.
What counts as an AI reply?
One message sent by the assistant. Replies from your team do not count, and there is no fee per seat or per resolution.
What happens if we use all our AI replies?
Nothing is charged automatically. You get an email at 80% of your monthly replies and another when the AI pauses at the limit. You can add a message pack, move to a bigger plan, or wait for the next month.
Can I run several assistants?
Yes. You can run several assistants, each with its own knowledge, for different brands, regions or clients. Agencies manage client accounts from one place.
How is SimplyBoost's pricing different from Chatbase, Intercom Fin or Tidio?
SimplyBoost counts one thing: AI replies, the messages its assistant sends. Many AI support tools add charges per resolution, per seat or through credits that are used up at different rates, which makes the monthly bill hard to predict (check each vendor's current pricing). With SimplyBoost the price of a plan is the bill: no automatic overage, an email at 80% of your replies, and you decide whether to add more. It also answers WhatsApp and Instagram DMs in the same inbox as the website chat, and it is hosted in Europe.
Average Rating: 4.8/5.0
Total Reviews: 4
How Do G2 Users Rate SimplyBoost?
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Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
Who Is the Company Behind SimplyBoost?