Best Lead Scoring Software - Page 8

How Many Lead Scoring Software Products Does G2 Track?

Total Products under this Category: 109

Category Stats (Aug 2026)

  • Average Rating: 4.47/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: LeadsPlease (+0.76%) - Among all products in this category, LeadsPlease recorded the largest rating increase compared to last month

Last updated: August 06, 2026

How Does G2 Rank Lead Scoring Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 73,500+ Authentic Reviews
  • 109+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Lead Scoring Software

G2 Grid® for Lead Scoring Software plotting products by satisfaction and market presence

Highlighted products: Agentforce Sales (formerly Salesforce Sales Cloud), Apollo.io, GTM Studio - Powered by ZoomInfo, 6sense Revenue Marketing, ActiveCampaign, Zoho CRM, 6sense Sales Intelligence, and Vanillasoft.

Underlying data: [Grid® JSON](https://www.g2.com/categories/lead-scoring/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=apollo-io&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=activecampaign&focus%5B%5D=zoho-crm&focus%5B%5D=6sense-sales&focus%5B%5D=vanillasoft)

Sponsored

SalesIntel

SalesIntel is the pipeline generation platform for GTM teams. We help sales and marketing teams find accounts that match their ideal customer profile, surface the buying signals that show who's in-market, and use AI agents to automate manual prospecting work. That gives teams more time to focus on what humans do best: building relationships with prospects. Everything runs on a foundation of human-verified B2B data. Rather than guessing which accounts to prioritize, teams get verified contacts, deep company and technographic detail, and real-time buying signals, so every account and contact is enriched with the context needed to engage at the right moment. With that data and signal foundation in place, AI agents take on repetitive GTM tasks such as account prioritization, research, and enrichment. They filter for accounts that match a team's ICP, then surface the right leads for the right rep, cadence, or CRM record, reducing the time spent searching for information. SalesIntel's core capabilities include: Data Management: human-verified contact and company data that keeps CRM records accurate and current. ICP Modeling: tools to define, refine, and enrich an ideal customer profile so teams know exactly who to target. Inbound Lead Management: enrichment the moment a lead converts, so context flows directly into existing workflows. Outbound Prioritization: named account prioritization synced with Salesforce and HubSpot, paired with a no-code workflow builder for building signal-triggered plays. GTM Execution: tools that turn account and signal intelligence into targeted advertising and outreach. Together, these capabilities give sales and marketing teams a shared view of the same data, the same signals, and the same accounts, helping them build pipeline with less manual work and more informed context throughout the buying journey.

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SurFox AI

SurFox AI is an AI-powered SMS lead qualification platform that responds to inbound leads within seconds, qualifies conversations autonomously, and hands your team a warm prospect ready to close. It runs 24/7 without human involvement, capturing leads at 9pm on a Tuesday and Sunday morning with the same speed as business hours. Sales teams in real estate, staffing, home services, and B2B services use SurFox AI to eliminate slow lead response, reactivate dormant CRM databases, and qualify inbound inquiries automatically while their team focuses on closing. Product Category SurFox AI is a conversational AI sales automation tool that combines SMS engagement, lead qualification, and CRM functionality into a unified platform. Core Use Cases The platform serves three primary use cases: (1) resurrecting dead or cold leads from existing databases through automated re-engagement campaigns, (2) qualifying inbound leads 24/7 through intelligent SMS conversations that identify hot prospects, and (3) scheduling appointments directly with sales teams when AI detects genuine buying signals. Sales teams in staffing, real estate, B2B services, and high-velocity sales environments use SurFox AI to handle initial prospect conversations that would otherwise consume hours of manual outreach time. Key Features and Benefits SurFox AI's main features include AI-powered conversation management that adapts responses based on lead behavior, real-time lead scoring (0-100 scale) with visual heat indicators, bulk CSV lead import for scaling campaigns quickly, customizable AI personalities matching brand voice, and intelligent escalation that alerts sales reps when leads transition to "hot" status. The platform processes up to 120 leads per hour per campaign and supports multiple concurrent campaigns across different phone numbers. The primary value proposition is conversion rate improvement on previously abandoned leads. Users report that SurFox AI identifies qualified prospects within lead databases that sales teams had written off as unresponsive, effectively generating new pipeline from existing contacts without additional marketing spend. How It Works Sales teams upload lead lists, configure campaign goals and AI instructions, assign local phone numbers, and launch campaigns. The AI initiates personalized SMS conversations, responds to replies in real-time, asks qualifying questions based on campaign objectives, and escalates hot leads to sales representatives through instant notifications. All conversations are logged with full transcripts and AI analysis accessible through the platform's dashboard.

Who Is the Company Behind SurFox AI?

Sypher AI

🌟 Sypher connects to your data sources and identifies which leads are most likely to convert into clients 🌟 "A good lead scoring, even manually, allows increasing the number of MQLs sent to Sales by 20% without reducing their quality." Your Problems as a CMO: 😅 I don't really know when a marketing qualified lead is ready to be sent to the sales team. 💤 I have sleeping leads in my CRM, and I'm sure there are potential clients among them. 🤔 I don't know which actions really push my leads through the funnel. Our Offer: 🎯 Definition of your ICP (Ideal Customer Profile) by AI 📊 AI Lead Scoring 🔎 Identification of recommended actions 📋 Lists automatically segmented by AI

Who Is the Company Behind Sypher AI?

  • Seller: Sypher
  • Year Founded: 2023
  • HQ Location: Paris, FR
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Take the Leads

Take the Leads helps service contractors (plumbing, HVAC, electrical, roofing) manage leads from every platform in one place. Aggregate leads from Thumbtack, Angi, HomeAdvisor, Google LSA, and 30+ sources. AI-powered lead scoring prioritizes your best opportunities. ML-enhanced quote suggestions help you win more jobs. Track ROI per platform, automate follow-ups, and never miss a lead again. Solo plans start at $29/mo, Team at $49/mo, with custom Enterprise pricing available.

Who Is the Company Behind Take the Leads?

Thalox

thalox provides a software as an integration for HubSpot, to help marketers identify the right audience to target in their email campaigns, deliver personalised messages, and bring more qualified leads to sales. All this is possible thanks to predictive analytics. Based on their past activity, Thalox can predict how a contact is likely to engage with email marketing campaigns. Each contact has a Thalox Engagement Score - an AI powered predictive scoring for email engagement.

Who Is the Company Behind Thalox?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024