# Best Landing Page Builders - Page 12

## How Many Landing Page Builders Products Does G2 Track?

**Total Products under this Category:** 291

### Category Stats (Jul 2026)

- **Average Rating:** 4.49/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** LandingAI Agentic Document Extraction (+1.46%) - Among all products in this category, LandingAI Agentic Document Extraction recorded the largest rating increase compared to last month

_Last updated: July 25, 2026_

## How Does G2 Rank Landing Page Builders Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 71,800+ Authentic Reviews
- 291+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Landing Page Builders
 ![G2 Grid® for Landing Page Builders plotting products by satisfaction and market presence](https://www.g2.com/categories/landing-page-builders/grids.png?focus%5B%5D=364&focus%5B%5D=16536&focus%5B%5D=1331985&focus%5B%5D=121648&focus%5B%5D=4965&focus%5B%5D=1316269&focus%5B%5D=1285700&focus%5B%5D=1934)

Highlighted products: HubSpot Marketing Hub, Webflow, Wix Studio, Intuit Mailchimp All-in-One Marketing Platform, Duda, FlexiFunnels, Zoho LandingPage, and ActiveCampaign.

Underlying data: [Grid® JSON](https://www.g2.com/categories/landing-page-builders/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=webflow&focus%5B%5D=wix-studio&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=duda&focus%5B%5D=flexifunnels&focus%5B%5D=zoho-landingpage&focus%5B%5D=activecampaign)

**Sponsored**

### Vibes

Vibes’ mobile-first platform creates personal, revenue-driving and long-term mobile engagement between consumers and the world-class brands they love. Industry leaders like Chipotle, Kohl’s and Polo Ralph Lauren use Vibes to grow customer relationships with relevant, high-volume mobile messaging and mobile wallet marketing on a global scale. Vibes enables marketers to seamlessly connect with their customers using a data-rich and API-packed solution that beautifully optimizes and unifies their SMS, MMS, RCS and Mobile Wallet campaigns. Vibes is recognized as one of only four Tier 1 aggregators by the The Common Short Code Administration (CSCA).

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=632&secure%5Bchosen_at%5D=2026-07-31T10%3A39%3A23Z&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1569&secure%5Bresource_id%5D=632&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Flanding-page-builders%3Fpage%3D12&secure%5Btoken%5D=e6c951a987fcd88c729538eec672babd5cb60b60b182b125554c88594da72f2e&secure%5Burl%5D=https%3A%2F%2Fwww.vibes.com%2Ftalk-to-vibes&secure%5Burl_type%5D=custom_url)

### [PAGEOY](https://www.g2.com/products/pageoy/reviews)

Create Unique Interactive Pages, Send Them Everywhere

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind PAGEOY?

- **Seller:** [PAGEOY](https://www.g2.com/sellers/pageoy)
- **Year Founded:** 2013
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9ec46d6cead2da5fa4821c1f5ca701cc7435c35ea5676eb6acdb5439e88e4457&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpageoy&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 200% Small

#### What Are Recent G2 Reviews of PAGEOY?

**["I create a few pages with Pageoy for my affiliate marketing"](https://www.g2.com/survey_responses/pageoy-review-5053456)**

**Rating:** 4.5/5.0 stars

_— Ashley N._

[Read full review](https://www.g2.com/survey_responses/pageoy-review-5053456)

#### What Are G2 Users Discussing About PAGEOY?

- [What is PAGEOY used for?](https://www.g2.com/discussions/what-is-pageoy-used-for)

### [pagewiz](https://www.g2.com/products/pagewiz/reviews)

Pagewiz is the do-it-yourself landing page platform that lets you create, publish, and split-test landing pages on the fly.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind pagewiz?

- **Seller:** [Pagewiz](https://www.g2.com/sellers/pagewiz)
- **Year Founded:** 2010
- **HQ Location:** Sarasota, US
- **Twitter:** @pagewiz\_app  
670 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=adb420aec76865c07cc89702a0a18fbe75061f448ab85a4155251bd845faf676&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpagewiz&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of pagewiz?

**["Pagewiz magic made landing pages easy for me"](https://www.g2.com/survey_responses/pagewiz-review-249643)**

**Rating:** 4.5/5.0 stars

_— Ross K._

[Read full review](https://www.g2.com/survey_responses/pagewiz-review-249643)

#### What Are G2 Users Discussing About pagewiz?

- [What is pagewiz used for?](https://www.g2.com/discussions/pagewiz-what-is-pagewiz-used-for)
- [What is pagewiz used for?](https://www.g2.com/discussions/what-is-pagewiz-used-for)

### [Presence Stars](https://www.g2.com/products/presence-stars/reviews)

Easily create websites by picking a template and filling your data in forms in admin panel.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Presence Stars?

- **Seller:** [Presence Stars](https://www.g2.com/sellers/presence-stars)
- **Year Founded:** 2018
- **HQ Location:** Los Angeles, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6bae13a642ec4d251101cf976f08fccf87b184ba993c10db4db623f52c1343f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpresence-stars&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### What Are Recent G2 Reviews of Presence Stars?

**["Using good old forms to generate landing pages."](https://www.g2.com/survey_responses/presence-stars-review-5011304)**

**Rating:** 5.0/5.0 stars

_— Armen H._

[Read full review](https://www.g2.com/survey_responses/presence-stars-review-5011304)

#### What Are G2 Users Discussing About Presence Stars?

- [What is Presence Stars used for?](https://www.g2.com/discussions/what-is-presence-stars-used-for)

### [Project Broadcast](https://www.g2.com/products/project-broadcast/reviews)

Project Broadcast is a powerful and cost-effective text marketing platform designed to empower businesses with the ability to create and manage marketing drip campaigns while reaching out to their customer base through SMS messages. With features like chat, broadcast messages, campaigns, landing pages, keywords, and much more Project Broadcast is your go-to platform for robust and affordable text marketing needs.

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### Who Is the Company Behind Project Broadcast?

- **Seller:** [Project Broadcast](https://www.g2.com/sellers/project-broadcast)
- **HQ Location:** Dallas, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=baa71de34dcdb564ff8159de8e02d42ca79c22068c9b1c848c4247ffd44ba9e6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fproject-broadcast&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Project Broadcast?

**["Great for Integrations + Campaigns"](https://www.g2.com/survey_responses/project-broadcast-review-9819978)**

**Rating:** 4.0/5.0 stars

_— Verified User in Health, Wellness and Fitness_

[Read full review](https://www.g2.com/survey_responses/project-broadcast-review-9819978)

**["A Great SMS Marketing Solution - Project Broadcast"](https://www.g2.com/survey_responses/project-broadcast-review-9423195)**

**Rating:** 4.5/5.0 stars

_— Renly S._

[Read full review](https://www.g2.com/survey_responses/project-broadcast-review-9423195)

### [Prosperna](https://www.g2.com/products/prosperna/reviews)

Prosperna is an all-in-one eCommerce platform designed specifically for Philippine micro, small, and medium enterprises . It empowers businesses to establish and manage online stores effortlessly, even without technical expertise. With Prosperna, merchants can create a professional online presence, accept various payment methods, and streamline shipping processes, all within a single, user-friendly interface. This platform is tailored to meet the unique needs of Filipino entrepreneurs, facilitating digital transformation and business growth. Key Features and Functionality: - Storefront Creation: Instantly set up a web-hosted online store with customizable branding to showcase products and services. - Payment Processing: Accept a wide range of payment options, including credit/debit cards, bank transfers, eWallets like GCash and PayMaya, and over-the-counter payments. - Shipping Integration: Automatically book shipping with local delivery providers such as LBC, Lalamove, J&T, and Grab, offering options for standard delivery, store pickup, and same-day delivery. - Marketing Tools: Utilize integrated bulk email sending tools and social commerce features to reach and engage customers across multiple channels, including Facebook and Instagram. - User-Friendly Interface: Employ a drag-and-drop feature for easy website customization, enabling merchants to design their online stores without prior web development skills. - Customer Support: Access local customer support, comprehensive documentation, and educational resources to assist in managing and growing the online business. Primary Value and Solutions Provided: Prosperna addresses the challenges faced by Filipino MSMEs in establishing an online presence by offering an affordable, easy-to-use platform that integrates essential eCommerce functions. It eliminates the need for multiple service providers by combining storefront creation, payment processing, shipping, and marketing into one cohesive system. This comprehensive approach enables businesses to reach a wider audience, operate efficiently, and scale effectively, all while maintaining control over their operations and customer relationships. By simplifying the digital transformation process, Prosperna empowers entrepreneurs to focus on growing their businesses and serving their customers better.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Prosperna?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Prosperna?

- **Seller:** [Prosperna](https://www.g2.com/sellers/prosperna)
- **Year Founded:** 2020
- **HQ Location:** Muntinlupa, PH
- **Twitter:** @Goprosperna  
131 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7fbd7b690106c9c0e2c8fdb883553a512cb9b1c37e2addd2df534746ef372093&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprosperna%2F&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Prosperna?

**["A CRM That Gets Your Business Ready..."](https://www.g2.com/survey_responses/prosperna-review-6814204)**

**Rating:** 4.5/5.0 stars

_— Alisha T._

[Read full review](https://www.g2.com/survey_responses/prosperna-review-6814204)

**["Trying to offer something a bit different..."](https://www.g2.com/survey_responses/prosperna-review-6526979)**

**Rating:** 4.5/5.0 stars

_— Faraz A._

[Read full review](https://www.g2.com/survey_responses/prosperna-review-6526979)

#### What Are G2 Users Discussing About Prosperna?

- [What is Prosperna CRM used for?](https://www.g2.com/discussions/what-is-prosperna-crm-used-for)

### [Rainmaker Platform](https://www.g2.com/products/rainmaker-platform/reviews)

Get more power from WordPress with less hassle. Build powerful content-driven websites, start a sophisticated membership program, sell digital goods the smarter way, and much more. Even better, never waste valuable time with plugins, complicated code, hosting, maintenance, or upgrades.

**Average Rating:** 3.3/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Rainmaker Platform?

- **Has the product been a good partner in doing business?:** 7.1/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Rainmaker Platform?

- **Seller:** [Copyblogger](https://www.g2.com/sellers/copyblogger)
- **Year Founded:** 2023
- **HQ Location:** Boulder, CO
- **Twitter:** @rainmakerhq  
1,186 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=776186e32a1e3a4dcb7d8b7142d276488f67fae3d791ac1dc253c0fc08c3f0fa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcopyblogger-media-llc%2F&secure%5Burl_type%5D=linkedin_company_website)  
36 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Small, 25% Medium

#### What Are Recent G2 Reviews of Rainmaker Platform?

**["Great for hospitality revenue management"](https://www.g2.com/survey_responses/rainmaker-platform-review-741677)**

**Rating:** 4.0/5.0 stars

_— Verified User in Hospitality_

[Read full review](https://www.g2.com/survey_responses/rainmaker-platform-review-741677)

**["Very Easy to use"](https://www.g2.com/survey_responses/rainmaker-platform-review-787246)**

**Rating:** 4.0/5.0 stars

_— Verified User in Higher Education_

[Read full review](https://www.g2.com/survey_responses/rainmaker-platform-review-787246)

### [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews)

Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed.

**Average Rating:** 4.2/5.0

**Total Reviews:** 153

#### How Do G2 Users Rate Sailthru by Marigold?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Sailthru by Marigold?

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal  
16,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website)  
2,991 employees on LinkedIn®
- **Ownership:** NYSE: ZETA

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Publishing, Retail
- **Company Size:** 61% Medium, 21% Small

#### What Do G2 Reviewers Say About Sailthru by Marigold?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation capabilities** of Sailthru, enhancing engagement through sophisticated lifecycle campaigns and efficient management.
- Users value the **advanced automation features** of Sailthru, enabling tailored campaigns and improved customer engagement.
- Users value the **advanced personalization and automation** features of Sailthru, enhancing engagement through tailored customer experiences.
- Users value Sailthru's **effective personalization and automation** , enhancing customer engagement through tailored experiences across channels.
- Users value the **advanced personalization and predictive analytics** of Sailthru, enhancing engagement and tailored customer experiences.

##### Cons

- Users find the **difficult learning** curve challenging, making it hard for smaller teams to effectively use Sailthru.
- Users find the **inadequate reporting** features of Sailthru challenging, making data interpretation and navigation cumbersome.
- Users find the **steep learning curve** of Sailthru challenging, especially for smaller teams or those lacking technical support.
- Users find **limited reporting** capabilities in Sailthru, making data interpretation and analysis a challenge.
- Users find the **reporting tools cumbersome** and difficult to interpret, impacting the overall usability of Sailthru.

#### What Are Recent G2 Reviews of Sailthru by Marigold?

**["Advanced Personalization and Predictive Analytics That Drive Engagement"](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12381379)**

**Rating:** 4.5/5.0 stars

_— Abhishek S._

[Read full review](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12381379)

**["Transformative Personalization, Needs UX Enhancement"](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12452858)**

**Rating:** 4.0/5.0 stars

_— Stuessy B._

[Read full review](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12452858)

#### What Are G2 Users Discussing About Sailthru by Marigold?

- [What is Sailthru used for?](https://www.g2.com/discussions/what-is-sailthru-used-for)
- [How do you use Sailthru?](https://www.g2.com/discussions/how-do-you-use-sailthru)
- [What is cross channel campaign management?](https://www.g2.com/discussions/what-is-cross-channel-campaign-management)
- [Is CB sailthru com legit?](https://www.g2.com/discussions/is-cb-sailthru-com-legit)
- [What is sailthru?](https://www.g2.com/discussions/what-is-sailthru)

### [SG Widget](https://www.g2.com/products/sg-widget/reviews)

SendGrid Subscription Widget

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind SG Widget?

- **Seller:** [Conference Calling](https://www.g2.com/sellers/conference-calling)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of SG Widget?

**["Easy set up, reliable, not very customisable"](https://www.g2.com/survey_responses/sg-widget-review-3293355)**

**Rating:** 4.0/5.0 stars

_— Verified User in Internet_

[Read full review](https://www.g2.com/survey_responses/sg-widget-review-3293355)

#### What Are G2 Users Discussing About SG Widget?

- [What is SG Widget used for?](https://www.g2.com/discussions/what-is-sg-widget-used-for)

### [SiteRunner](https://www.g2.com/products/site-runner-siterunner/reviews)

SiteRunner is a software for high-converting landing pages in 2 minutes. The software helps digital marketers to mininize efforts in conversion-oriented landing page creation.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate SiteRunner?

- **Email Marketing Integration:** 8.3/10 (Category avg: 8.5/10)
- **Web Analytics:** 10.0/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 8.3/10 (Category avg: 8.1/10)

#### Who Is the Company Behind SiteRunner?

- **Seller:** [SiteRunner](https://www.g2.com/sellers/siterunner-15f2570d-7e8b-4f9d-b241-3e382e8dbdb3)
- **HQ Location:** Vilnius, LT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8188887b80fdd96f0a80e81081a9b6ad4819e0d0e802313d099b74c7de5c3f8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsiterunner%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of SiteRunner?

**["SiteRunner has saved us lots of time/resources"](https://www.g2.com/survey_responses/siterunner-review-9209185)**

**Rating:** 5.0/5.0 stars

_— Kristupas K._

[Read full review](https://www.g2.com/survey_responses/siterunner-review-9209185)

### [Sprouter](https://www.g2.com/products/sprouter/reviews)

Sprouter is a type of digital engagement and event management software that helps creators, event organizers, and organizations centralize audience interactions, manage events and ticketing, and track engagement through analytics. Sprouter combines Action Pages, QR codes, event management, ticketing, payments, and analytics into a single platform designed to support both online and in-person engagement. It is commonly used by creators, brands, venues, and organizations that need a centralized system to connect audiences to content, events, and actions across multiple channels. The platform supports use cases such as link-in-bio pages, QR-based engagement, event promotion, ticket sales, attendee check-ins, and performance tracking. Users can create Action Pages that act as a central destination for links, content, and calls to action. These pages can be shared through QR codes, social platforms, or direct links and updated without changing the destination URL. Sprouter includes built-in event management and ticketing tools that allow users to create events, sell tickets, and manage attendees from the same platform. For in-person events, QR codes can be used for ticket delivery and on-site check-ins. The platform supports both free and paid events, with ticketing and payment functionality integrated into the workflow. Analytics are available through a centralized dashboard that provides visibility into engagement across Action Pages, QR codes, and events. This allows users to monitor scan activity, page interactions, and event performance over time, helping them understand how audiences interact with their content before, during, and after events. Core features and capabilities include: Action Pages for centralizing links, content, and calls to action QR code creation for directing audiences to digital experiences Event creation, ticketing, and attendee management QR-based ticket access and event check-ins Analytics dashboards for engagement and performance tracking Sprouter is used by individual creators, small teams, and larger organizations seeking a consolidated platform for managing digital engagement and events without relying on multiple disconnected tools.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Sprouter?

- **Seller:** [Sprouter](https://www.g2.com/sellers/sprouter)
- **Year Founded:** 2016
- **HQ Location:** Scottsdale , US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a48f8110855f9cf930d1cb2663e92502ec53f76970022b24750001b4356c1956&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetsprouter%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Sprouter?

**["Link-in-Bio + Event Management in One Platform—A Huge Time Saver"](https://www.g2.com/survey_responses/sprouter-review-12473839)**

**Rating:** 5.0/5.0 stars

_— Verified User in Non-Profit Organization Management_

[Read full review](https://www.g2.com/survey_responses/sprouter-review-12473839)

### [Tented Vibe Coding for Marketing](https://www.g2.com/products/tented-vibe-coding-for-marketing/reviews)

Tented is an AI-powered landing page and form builder for marketing and sales teams. Just describe what you need in plain language and Tented instantly generates on-brand, conversion-ready pages (called “tents”) that can be published live in seconds. Form capture is built in and exportable, and content can be personalized one-to-one for individual contacts. Even better, tents can be fully automated so not only humans but AI agents can join in on the fun and create personalized pages at scale. Check out Tented and see how vibe coding can 10x your growth team!

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Tented Vibe Coding for Marketing?

- **Web Analytics:** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Tented Vibe Coding for Marketing?

- **Seller:** [Tented](https://www.g2.com/sellers/tented)
- **Year Founded:** 2026
- **HQ Location:** N/A
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d4c29aae329c8cdae29e54dd17e53fa0c9703be7c6e34b5ef7c4af1ee12aeec7&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Ftented-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Tented Vibe Coding for Marketing?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **genuine customizability** of Tented Vibe Coding, enhancing creativity and workflow integration in marketing projects.
- Users find Tented Vibe Coding for Marketing to have an **easy implementation** , seamlessly integrating into their marketing strategies.
- Users admire the **seamless integrations** of Tented Vibe Coding for Marketing, enhancing creativity and workflow efficiency.
- Users love Tented's **customizability** , enhancing creativity and seamless integration into marketing workflows for outstanding project results.

#### What Are Recent G2 Reviews of Tented Vibe Coding for Marketing?

**["Tented Unlocks Limitless Creative Potential and Exceptional Results"](https://www.g2.com/survey_responses/tented-vibe-coding-for-marketing-review-11926054)**

**Rating:** 5.0/5.0 stars

_— Danielle F._

[Read full review](https://www.g2.com/survey_responses/tented-vibe-coding-for-marketing-review-11926054)

### [Uberall](https://www.g2.com/products/uberall-2024-01-10/reviews)

Uberall is the world’s first multi-location marketing platform that connects your digital presence to local revenue impact. We help brands grow by optimizing location performance across visibility, engagement, reputation, and conversion—now including the industry’s first GEO (Generative Engine Optimization) Studio. As AI search changes how customers find businesses, Uberall’s AI-powered platform ensures your locations aren't just found, but recommended. Our comprehensive solution simplifies multi-location marketing with powerful analytics, listings, reviews, store locators, local pages, and local inventory. With the addition of GEO Studio, brands can now monitor their visibility in AI search, benchmark against competitors in LLM responses, and automatically publish AI-readable, locally relevant content across the web. Founded in 2013 in Berlin, Uberall powers over 1.3 million locations globally. Trusted by leaders in retail, hospitality, and automotive, Uberall is shaping the future of location marketing.

**Average Rating:** 4.4/5.0

**Total Reviews:** 235

#### How Do G2 Users Rate Uberall?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Uberall?

- **Seller:** [uberall GmbH](https://www.g2.com/sellers/uberall-gmbh)
- **Company Website:** uberall.com
- **Year Founded:** 2013
- **HQ Location:** Berlin, Berlin
- **Twitter:** @getuberall  
1,257 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=156063e7ec51b29d44e44e4393436a206a340f6d8759b25ca5aa6c6d9983ff59&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2832960%2F&secure%5Burl_type%5D=linkedin_company_website)  
468 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Restaurants
- **Company Size:** 38% Medium, 31% Large

#### What Do G2 Reviewers Say About Uberall?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Uberall, facilitating seamless customer interactions and ad management across platforms.
- Users value the **centralized management** of Uberall, enjoying the convenience of an integrated solution across platforms.
- Users find Uberall's **centralized platform** invaluable for efficiently managing multiple locations with ease and convenience.
- Users find the **easy setup** of Uberall a significant advantage, streamlining their connection with customers effortlessly.
- Users highlight the **helpfulness** of Uberall in connecting with customers across multiple platforms efficiently.

##### Cons

- Users find the **setup challenges** with connecting locations to Meta and Google time-consuming and complicated.
- Users face **reporting issues** with Uberall, as changes may not sync properly and resolved reviews aren't always marked correctly.
- Users struggle with **linking issues** in Uberall, as changes often don't reflect on Google profiles, causing extra work.
- Users find the **difficult setup** of Uberall to be time-consuming and complicated, especially when managing location updates.
- Users find that **improvement is needed** in dashboard intuitiveness and ensuring updates reflect accurately across platforms.

#### What Are Recent G2 Reviews of Uberall?

**["Streamlined Social Media Management with Stellar Support"](https://www.g2.com/survey_responses/uberall-review-12320759)**

**Rating:** 5.0/5.0 stars

_— Shannon H._

[Read full review](https://www.g2.com/survey_responses/uberall-review-12320759)

**["Centralized Multi-Location Management That Saves Time and Boosts Visibility"](https://www.g2.com/survey_responses/uberall-review-12775963)**

**Rating:** 5.0/5.0 stars

_— Josh C._

[Read full review](https://www.g2.com/survey_responses/uberall-review-12775963)

### [Veda Landing Page Builder](https://www.g2.com/products/veda-landing-page-builder/reviews)

👉 Why use Veda Builder when you're using a different theme? ⏩ Create high-converting pages that focus on specific product(s)/ collection(s)/ blog(s)/ article(s). ⏩ Beautify other pages that a standard Shopify theme cannot do, giving your store a unique and professional look. ⏩ Use FREE complementary apps that can be used in Veda, such as Product Badges, Freeshipping Bar, Email Popup, Multi-currency Converter, Image Optimizer, Instafeedhub, and more. ⏩ Add more pages to your store without changing your current theme, making it easy to customize your store to your liking. ⏩ Check out the video intro (https://www.youtube.com/watch?v=oSCHWZTe\_rY) and demo store (https://veda-modiva-fashion.myshopify.com) to see how Veda Builder can help take your Shopify store to the next level. ⏩ Effortlessly create stunning & sales-boosting pages that convert visitors into customers without coding required. ⏩ Many awesome templates for various niches and purposes like promotion, mega sale, or holiday ⏩ Rank top with fast speed & mobile responsiveness. ⏩ Save money with many built-in addons: subscribe pop/slide, fake sales pop, mini cart, dark mode, scroll to top, etc. ⏩ Boost sales with high-converting features: product bundle sales, fake view, product popup, countdown timer, etc. ⏩ Easily customized with a drag-n-drop live preview editor & step-by-step tutorials. ⏩ Integrated with many top-rated Shopify apps like Loox, Judgeme Review, Ryviu, Depo, etc.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Veda Landing Page Builder?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 10.0/10 (Category avg: 8.5/10)
- **E-Commerce Integration:** 10.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Veda Landing Page Builder?

- **Seller:** [MyShopKit](https://www.g2.com/sellers/myshopkit)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Veda Landing Page Builder?

**["Craft Beautiful Pages with Veda Builder"](https://www.g2.com/survey_responses/veda-landing-page-builder-review-8040782)**

**Rating:** 5.0/5.0 stars

_— Brie L._

[Read full review](https://www.g2.com/survey_responses/veda-landing-page-builder-review-8040782)

### [yoyo sites](https://www.g2.com/products/yoyo-sites/reviews)

The most advanced website builder in the Arab World. yoyosites.com provides cloud-based web development services. It allows users to create websites and mobile sites through the use of easy online drag and drop tools. The easiest, fastest, and smartest way to build any website.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind yoyo sites?

- **Seller:** [yoyo sites](https://www.g2.com/sellers/yoyo-sites)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of yoyo sites?

**["Building a user-friendly online store to display and sell electronics products."](https://www.g2.com/survey_responses/yoyo-sites-review-12541608)**

**Rating:** 4.5/5.0 stars

_— mahmoud n._

[Read full review](https://www.g2.com/survey_responses/yoyo-sites-review-12541608)

### [Zotabox](https://www.g2.com/products/zotabox/reviews)

10+ popular, onsite marketing tools for website owners to boost your sales and get more subscribers such as stylish popups, promo bars, social buttons, contact forms and facebook live chat to support your customers. Zotabox is integrated with the 10 most popular social accounts, 5 email service providers and 5 e-commerce platforms. Flexible display rules and targeting are available for all tools. Half our tools are free forever and our premium plans start at $8.99/month.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Zotabox?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Zotabox?

- **Seller:** [Zotabox](https://www.g2.com/sellers/zotabox)
- **Year Founded:** 2013
- **HQ Location:** Hanoi, VN
- **Twitter:** @zotabox  
2,992 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=34c7c13003bb78126800ce38ccaac2b6f38387ec1a9c7e52e383899e27b1a8a1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzotabox%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Zotabox?

**["zotabox is best for online business promotion on website"](https://www.g2.com/survey_responses/zotabox-review-4927839)**

**Rating:** 5.0/5.0 stars

_— Rahul D._

[Read full review](https://www.g2.com/survey_responses/zotabox-review-4927839)

**["Easy interface, works great"](https://www.g2.com/survey_responses/zotabox-review-5316058)**

**Rating:** 5.0/5.0 stars

_— Elan S._

[Read full review](https://www.g2.com/survey_responses/zotabox-review-5316058)

#### What Are G2 Users Discussing About Zotabox?

- [What is Zotabox used for?](https://www.g2.com/discussions/what-is-zotabox-used-for)

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[Browse Landing Page Builders Themes](/categories/landing-page-builders/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Landing page builders enable non-technical users to deploy web pages designed to drive visitors to a specific conversion goal. Landing pages are usually designed to convert visitors to one specific action like signing up for a newsletter or a free trial, or registering for a subscription service. Landing page builders make it easy for non-developers to test prototypes of pages to discover the impact and reaction of the buyers, customers, and website visitors. Landing page builders are a key part of an organization’s marketing strategies, and marketers can use landing page builders to create, modify, and publish web experiences without the help of IT or developers. Landing page builders integrate directly into existing web development infrastructure and [web content management](https://www.g2.com/categories/web-content-management) systems to create a seamless web experience, and existing [digital analytics](https://www.g2.com/categories/digital-analytics) solutions to track visitor behavior on landing pages.

To qualify for inclusion in the Landing Page Builders category, a product must:

- Directly integrate with an existing website
- Provide pre-designed templates and forms
- Allow for front-end customization of templates and landing page builders for seamless website/web page integration
- Integrate with existing analytics, conversion rate optimization, email, or marketing platforms

Show More

* * *

## How Do You Choose the Right Landing Page Builders?

### What You Should Know About Landing Page Builders

### What are Landing Page Builders?

A landing page is a standalone web page designed to drive visitors to complete a specific call-to-action (CTA) or conversion such as making a purchase, signing up for a newsletter, or downloading content. These pages are commonly used for lead generation in marketing promotions, advertisements, and sales funnels. Designing and launching a website or new web page is a daunting task for non-technical users, and some businesses may not have the resources to build unique landing pages for every marketing campaign. Instead, businesses use landing page builders to create, manage, and analyze custom web pages for marketing or sales efforts.

Landing page builders offer a simple drag-and-drop editor or what you see is what you get ([WYSIWYG editor](https://www.g2.com/categories/wysiwyg-editors)), as well as landing page templates, enabling users to create and publish beautiful web pages without the assistance of a web developer or IT team. Landing page creators allow marketers to control every aspect of a page, including design, colors, logos, multimedia, forms, text, HTML, and custom domains. It is common for landing page tools to integrate with other types of software, including CRM software, marketing automation platforms, and email marketing tools, to transfer lead data captured from web forms to a business’ marketing database. 

### What are the Common Features of Landing Page Builders?

Common features of landing page software include a drag-and-drop builder, a template library, advanced customization options, A/B testing, analytics, and marketing integrations.

**Templates:** Landing page builders come with dozens or even hundreds of customizable templates to choose from. This eases the design process considerably, especially for users who may not have much design experience. Templates are typically optimized for a specific use case, such as lead capture, e-commerce, email marketing, or pay-per-click (PPC) advertisements. Users will likely want to customize the template with their company’s brand colors or font styles to ensure a consistent brand experience.

**Advanced customization:** For users with more technical knowledge, landing page platforms offer advanced features for customization. This functionality enables users to edit a page’s existing code or add custom code, such as CSS or JavaScript. Advanced customization may also include search engine optimization (SEO) features such as hiding pages from search engines or updating meta descriptions.

**Multimedia:** A landing page wouldn’t be complete without images. Most software offers a built-in media library where users can upload their own images and add them to their pages. Other multimedia features may include integrations with [stock photos websites](https://www.g2.com/categories/stock-photos) and the ability to embed videos from [video hosting software](https://www.g2.com/categories/video-hosting).

**A/B testing:** An important strategy for conversion rate optimization is [A/B testing](https://www.g2.com/categories/landing-page-builders/f/a-b-testing). Landing page creators typically offer built-in features for running A/B tests, which allows marketers to deploy two different versions of a page and determine which one performs best. After collecting the results of an A/B test, marketers better understand which features of a page lead to more conversions and tweak future pages accordingly. If a landing page tool doesn’t include A/B testing features, it may integrate with [A/B testing software](https://www.g2.com/categories/a-b-testing).

**Digital analytics:** Landing page builders provide analytics features that track page traffic, clicks, and conversions. Analytics tools give marketers real-time insight into how their campaigns are performing. Most landing page creators also integrate with popular [digital analytics software](https://www.g2.com/categories/digital-analytics) so users are able to conduct further analysis.

**Integrations:** Integrations are essential for the success of a landing page. Some landing page builders integrate with [web content management software](https://www.g2.com/categories/web-content-management) to ensure that each page seamlessly replicates the design of a business’s main website. Maintaining a consistent design improves brand awareness and consumer trust; if a consumer clicks on an advertisement and lands on a page that doesn’t align with the company’s brand, they may feel confused or doubtful of the page’s authenticity.

Landing page tools also integrate with other marketing products such as [email marketing software](https://www.g2.com/categories/email-marketing) to transfer leads to email lists, digital advertising channels for running advertising campaigns on search engines and social media, as well as for analytics tools for measuring traffic, SEO, and conversions.

### What are the Benefits of Landing Page Builders?

The use of landing page platforms can help reduce dependence on web developers, enhance lead generation strategies, increase conversion rates, and aid the growth strategy of any business.

**Lead generation:** One of the most common purposes of a landing page is to capture leads for a business. Landing pages for lead generation contain online forms that ask visitors to submit their name and contact information typically to access gated content, such as a webinar recording or whitepaper, or to sign up for an event or giveaway. The visitor’s data is then shared with the company’s CRM or marketing database, allowing sales and marketing teams to continue engaging the prospect, with the eventual goal of converting the prospect into a customer. To facilitate this process, most builders integrate with a company’s technology stack, including marketing automation platforms, email marketing software, and [CRM software](https://www.g2.com/categories/crm).

**Improve conversion rates:** Another popular use of landing page builders is for the creation of unique post-click web pages for advertising campaigns. When a consumer clicks on a digital advertisement on a search engine or social media site, they expect to be sent to a page with content that is relevant to the advertisement. For example, if a meal delivery brand is advertising a discount for first-time customers, users who click on the ad expect the link to bring them to a page with further information about the discount and a registration form to sign up for their first meal kit. If the advertisement brings them to the brand’s main website instead, the user may be distracted by navigation menus and fail to convert. By offering a streamlined, direct path to purchase landing pages help marketers improve conversion rates. Since promotions like this are usually temporary, landing page tools allow marketers to create a distinct page for each campaign.

**Save time and resources:** Landing page creators allow marketers to optimize and scale their lead generation campaigns without the assistance of web developers. These products enable marketers to create more web pages in a shorter amount of time, ultimately improving conversions and return on investment (ROI). Landing page software also frees up time and resources for development teams to focus on other projects that contribute to the company’s bottom line.

### Who Uses Landing Page Builders?

Landing page builders can be used by anyone—beginners who would benefit most from drag-and-drop functionality, marketers already versed in how to create landing pages, and developers who code them from scratch. Small business owners benefit from platforms that offer preset, conversion-ready templates along with integrations with existing tools.

**Marketing teams:** Marketing pros use landing page software to create beautiful, high-converting web pages for digital advertising campaigns. Intuitive drag-and-drop features make it easy for non-technical users like marketers to create a plethora of different pages for each new ad campaign. Marketers may also wish to create distinct pages for different audiences—for example, ensuring the web page content aligns with the visitor’s geographic location or acquisition channel improves user experience and leads to higher conversions. Landing page creators help marketers create content that is highly personalized and relevant to each user, improving the chance that a prospect converts into a paying customer.

**E-commerce managers:** E-commerce businesses use landing page builders to create product pages. While e-commerce sites include built-in product pages, these pages still contain generic CTAs and navigation menus which may distract potential customers from a specific conversion goal. Landing page tools allow e-commerce businesses to create product-specific pages with engaging content and streamlined designs that are optimized for conversion. Additionally, updating an e-commerce site may require involvement from a web development team. Landing page software empowers e-commerce marketers to quickly create web pages for flash sales or holidays without involving developers.

### What are the Alternatives to Landing Page Builders?

While landing page builders are the preferred choice for creating unique pages for marketing campaigns and sales funnels, some other types of software include many of the same features and can be used in its place.

[Website builder software](https://www.g2.com/categories/website-builder) **:** Landing pages are an extension of an existing website. Website builder software allows non-technical users to create and publish websites. Like landing page platforms, these solutions offer a simple drag-and-drop interface with predesigned templates to easily create and maintain a website. A larger investment than landing page software, website builders offer more advanced capabilities including web hosting, e-commerce integrations, and blogging. 

[Marketing automation software](https://www.g2.com/categories/marketing-automation) **:** Marketing automation software acts as a company’s central marketing database and enables marketers to plan, automate, and measure marketing campaigns across multiple channels. This type of software includes features for building landing pages and forms for capturing prospect information. Once a prospect’s information is stored in the company’s database, marketers nurture those leads through targeted, personalized advertisements and marketing content.

#### Software Related to Landing Page Builders

Landing page creators can be used together with various other products in an organization’s marketing tech stack, including CRM software, email marketing platforms, and pop-up builders.

[Email marketing software](https://www.g2.com/categories/email-marketing) **:** Like marketing automation software, email marketing software enables businesses to send marketing messages to their audiences via email. Although email marketing tools don’t offer as many channels as marketing automation software, some products allow users to create landing pages that are used to acquire new subscribers.

[Pop-up builder software](https://www.g2.com/categories/pop-up-builder) **:** Pop-ups are another type of website tool for lead generation and conversion rate optimization. These on-site messages are used to alert website visitors to a new promotion or request a visitor’s email address in exchange for a discount. Pop-up builder software allows marketers to design and deploy on-site messages without the assistance of a developer. Some landing page builders include similar tools for creating pop-ups, overlays, and sticky bars.

### Challenges with Landing Page Builders

While landing page software is designed with ease of use in mind, this focus on simplicity can create several challenges for marketers.

**Responsive design:** Something buyers should consider is the ability for the product to create [responsive landing pages](https://www.g2.com/categories/landing-page-builders/f/mobile-responsive) that are optimized for both desktop and mobile solutions. A web page that looks gorgeous on a desktop computer but looks squashed or stretched out on a mobile is off-putting for mobile users and may result in reduced conversion rates. Make sure to test out a trial or demo version of the product to see if the landing page designs respond to all device types, including mobile devices, tablets, and desktop computers.

**Lack of customization:** Landing pages are utilized by beginners, marketers familiar with the terrain, and experienced developers. That range in users means that products vary in their customization opportunities. Some products allow easy drag-and-drop functionality and some products are very restrictive in the kinds of edits they allow on preset templates. However, for the latter, those preset templates have already been optimized for best conversions, so those products are best for businesses and individuals who are building landing pages for the first time.

### Which Companies Should Buy Landing Page Builders?

Landing page creators are used across all industries and in companies of all sizes, from startups to large enterprises. Both business-to-business (B2B) and business-to-consumer (B2C) organizations can benefit from landing page software.

**B2C companies:** Businesses that sell to consumers primarily use landing pages to sell products. For example, imagine a marketer at an e-commerce brand decides to run a digital marketing campaign on social media to promote a limited-time sale on the brand’s best-selling product. The digital ad links to a page that the marketer has created featuring the product information, images, marketing copy, and a straightforward CTA. This type of post-click landing page allows marketers to tailor page content that aligns with specific digital marketing campaigns. B2C companies also use landing page software to capture leads—for example, a web page for a giveaway or event could be used to collect email addresses that can be added to the company’s email marketing list.

**B2B companies:** Businesses that sell products or services to other businesses primarily use landing page builders for lead generation. B2B organizations often market to different types of personas, and it’s not always possible for a business’ website to personalize content to so many audiences. With landing page creators, B2B marketers can more efficiently customize content to target specific audiences or keywords. These pages include lead capture forms that ask visitors to submit their contact information in exchange for some benefit, such as a free quote or access to gated content.

### How to Buy Landing Page Builders

#### Requirements Gathering (RFI/RFP) for Landing Page Builders

Before researching potential products or sending out requests for information (RFI), buyers should create a list of features their business requires in a landing page builder. Common requirements can include integrations, A/B testing, custom domains, and responsive templates. 

#### Compare Landing Page Builders Products

**Create a long list**

A long list of landing page creators should include any products that meet the core requirements of the business. At this point, buyers should decide if they’re looking for a standalone tool or if they are interested in purchasing or replacing a marketing platform that includes landing page builders.

**Create a short list**

Once the long list has been finalized, buyers should consider additional criteria to narrow down the list of landing page builders. For example, if consumer privacy is a concern, buyers can eliminate products that are not compliant with privacy laws like the General Data Protection Regulation (GDPR) or California Consumer Privacy Act (CCPA). This is also a good time to decide how many web pages the business will need and approximately how much traffic they expect to receive since many subscription plans place restrictions on the number of pages and visitors.

**Conduct demos**

Once a short list of about three to five products has been finalized, buyers should begin reaching out to vendors to schedule demos of their landing page builders. Demos allow buyers to take a closer look at each platform’s features, integrations, and usability. This may also be the first opportunity to glimpse each vendor’s onboarding style and service levels.

#### Selection of Landing Page Builders

**Choose a selection team**

The organization should involve any relevant personas as early as possible in the selection process. With landing page creators, it will be necessary to consult both managers and individual contributors in the marketing department, as they will likely be the heaviest users of the platform. Sales teams should also be consulted if they will be using the product to create their own pages and sales funnels. The selection team should include a project manager role to coordinate efforts and ensure the process runs smoothly. 

**Negotiation**

Before signing a contract, it is imperative to open up a conversation about pricing and contract length. While a few vendors may not budge on pricing, many will offer flexible pricing plans based on the length of the contract or billing period.

**Final decision**

In the days and months after signing the contract, buyers should monitor the company’s progress with the landing page builder solution. Is the product working as intended? Have employees fully adopted the product and its features? Will the product scale with the company’s growth? If the answer to any of these questions is “no,” the buyer should consider raising the concerns with the vendor. If they are unable to resolve these issues, it may be time to look for alternatives.

### What Do Landing Page Builders Cost?

Landing page creators are sold exclusively on a software as a service (SaaS) subscription basis. When offered as a feature of a broader marketing platform, landing page tools are typically included in the overall cost of the platform subscription. However, some vendors may place a cap on the number of landing pages that can be created while others might offer unlimited pages. Buyers should read pricing information carefully to ensure the tools included in a product subscription will scale with the business.

When sold as a standalone product, landing page builders range in cost from $25 per month to $200 per month, but some vendors may charge more for custom enterprise plans. Subscriptions can be billed monthly, but most vendors will offer discounts for annual billing.

#### Return on Investment (ROI)

ROI for a product can be calculated by dividing the net benefit of the product by the initial cost of the investment. Positive ROI is achieved when the benefit of the landing page software exceeds the cost. However, landing page creators provide benefits that cannot always be measured in financial terms or sales numbers. When considering the tool’s ROI, marketers should weigh the value of generating new leads and building brand awareness. Landing page builders also save businesses time and resources on development, since the pages are created by marketing teams rather than developers.