What are Landing Page Builders?

A landing page is a standalone web page designed to drive visitors to complete a specific call-to-action (CTA) or conversion such as making a purchase, signing up for a newsletter, or downloading content. These pages are commonly used for lead generation in marketing promotions, advertisements, and sales funnels. Designing and launching a website or new web page is a daunting task for non-technical users, and some businesses may not have the resources to build unique landing pages for every marketing campaign. Instead, businesses use landing page builders to create, manage, and analyze custom web pages for marketing or sales efforts. Landing page builders offer a simple drag-and-drop editor or what you see is what you get (WYSIWYG editor), as well as landing page templates, enabling users to create and publish beautiful web pages without the assistance of a web developer or IT team. Landing page creators allow marketers to control every aspect of a page, including design, colors, logos, multimedia, forms, text, HTML, and custom domains. It is common for landing page tools to integrate with other types of software, including CRM software, marketing automation platforms, and email marketing tools, to transfer lead data captured from web forms to a business’ marketing database.

What are the Common Features of Landing Page Builders?

Common features of landing page software include a drag-and-drop builder, a template library, advanced customization options, A/B testing, analytics, and marketing integrations. Templates: Landing page builders come with dozens or even hundreds of customizable templates to choose from. This eases the design process considerably, especially for users who may not have much design experience. Templates are typically optimized for a specific use case, such as lead capture, e-commerce, email marketing, or pay-per-click (PPC) advertisements. Users will likely want to customize the template with their company’s brand colors or font styles to ensure a consistent brand experience. Advanced customization: For users with more technical knowledge, landing page platforms offer advanced features for customization. This functionality enables users to edit a page’s existing code or add custom code, such as CSS or JavaScript. Advanced customization may also include search engine optimization (SEO) features such as hiding pages from search engines or updating meta descriptions. Multimedia: A landing page wouldn’t be complete without images. Most software offers a built-in media library where users can upload their own images and add them to their pages. Other multimedia features may include integrations with stock photos websites and the ability to embed videos from video hosting software. A/B testing: An important strategy for conversion rate optimization is A/B testing. Landing page creators typically offer built-in features for running A/B tests, which allows marketers to deploy two different versions of a page and determine which one performs best. After collecting the results of an A/B test, marketers better understand which features of a page lead to more conversions and tweak future pages accordingly. If a landing page tool doesn’t include A/B testing features, it may integrate with A/B testing software. Digital analytics: Landing page builders provide analytics features that track page traffic, clicks, and conversions. Analytics tools give marketers real-time insight into how their campaigns are performing. Most landing page creators also integrate with popular digital analytics software so users are able to conduct further analysis. Integrations: Integrations are essential for the success of a landing page. Some landing page builders integrate with web content management software to ensure that each page seamlessly replicates the design of a business’s main website. Maintaining a consistent design improves brand awareness and consumer trust; if a consumer clicks on an advertisement and lands on a page that doesn’t align with the company’s brand, they may feel confused or doubtful of the page’s authenticity. Landing page tools also integrate with other marketing products such as email marketing software to transfer leads to email lists, digital advertising channels for running advertising campaigns on search engines and social media, as well as for analytics tools for measuring traffic, SEO, and conversions.

What are the Benefits of Landing Page Builders?

The use of landing page platforms can help reduce dependence on web developers, enhance lead generation strategies, increase conversion rates, and aid the growth strategy of any business. Lead generation: One of the most common purposes of a landing page is to capture leads for a business. Landing pages for lead generation contain online forms that ask visitors to submit their name and contact information typically to access gated content, such as a webinar recording or whitepaper, or to sign up for an event or giveaway. The visitor’s data is then shared with the company’s CRM or marketing database, allowing sales and marketing teams to continue engaging the prospect, with the eventual goal of converting the prospect into a customer. To facilitate this process, most builders integrate with a company’s technology stack, including marketing automation platforms, email marketing software, and CRM software. Improve conversion rates: Another popular use of landing page builders is for the creation of unique post-click web pages for advertising campaigns. When a consumer clicks on a digital advertisement on a search engine or social media site, they expect to be sent to a page with content that is relevant to the advertisement. For example, if a meal delivery brand is advertising a discount for first-time customers, users who click on the ad expect the link to bring them to a page with further information about the discount and a registration form to sign up for their first meal kit. If the advertisement brings them to the brand’s main website instead, the user may be distracted by navigation menus and fail to convert. By offering a streamlined, direct path to purchase landing pages help marketers improve conversion rates. Since promotions like this are usually temporary, landing page tools allow marketers to create a distinct page for each campaign. Save time and resources: Landing page creators allow marketers to optimize and scale their lead generation campaigns without the assistance of web developers. These products enable marketers to create more web pages in a shorter amount of time, ultimately improving conversions and return on investment (ROI). Landing page software also frees up time and resources for development teams to focus on other projects that contribute to the company’s bottom line.

Page 12 | Best Landing Page Builders: User Reviews from November 2026

Marketing Star

Marketing Star is a multichannel marketing platform designed specifically for small and medium-sized businesses. It combines essential marketing channels including Email, SMS, WhatsApp, QR Codes, Web Forms, Landing Pages, and Social Media into a single platform, eliminating the need to manage multiple disconnected tools. Many marketing solutions are either too complex and costly for growing businesses or too limited to support long-term growth. Marketing Star bridges that gap by providing powerful multichannel marketing capabilities in an easy-to-use interface. Non-technical marketers and business owners can create and launch their first campaign in minutes, without any coding or technical expertise. The platform enables businesses to map and automate customer journeys visually across channels from a single canvas. Users can personalize communications using customer data, conduct A/B testing, and monitor campaign performance through real-time analytics covering delivery, engagement, and conversions. Marketing Star also includes data enrichment capabilities to help businesses improve audience quality and expand customer reach. With flexible pricing options, businesses can choose from tiered monthly plans or pay-as-you-go channel usage. This allows growing teams to scale their marketing efforts without committing to volumes or features they don't need yet.

Average Rating: 4.7/5.0

Total Reviews: 23

How Do G2 Users Rate Marketing Star?

Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
Third-Party Integrations: 10.0/10 (Category avg: 8.4/10)
Web Analytics: 10.0/10 (Category avg: 8.4/10)
E-Commerce Integration: 10.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Marketing Star?

Seller: Resulticks
Year Founded: 2014
HQ Location: Seattle, WA
LinkedIn® Page: www.linkedin.com
392 employees on LinkedIn®

Who Uses This Product?

Top Industries: Information Technology and Services
Company Size: 39% Small, 35% Medium

What Do G2 Reviewers Say About Marketing Star?

AI-generated summary from verified user reviews

Pros

Users value the ease of use of Marketing Star, finding it accessible and efficient for managing campaigns.
Users love Marketing Star for its automation efficiency, significantly enhancing lead generation and campaign management workflows.
Users find Marketing Star's intuitive interface enhances campaign management for non-IT users, improving efficiency and organization.
Users find Marketing Star's helpful features invaluable for efficiently managing campaigns and enhancing overall marketing strategies.
Users appreciate the powerful user analytics of Marketing Star, enhancing campaign optimization and performance tracking effortlessly.

Cons

Users are frustrated by the integration difficulty, noting limited connections with essential tools like HubSpot.
Users often find integration issues with Marketing Star, particularly lacking connections with tools like HubSpot.
Users highlight a lack of integrations with other tools, limiting their workflow and overall effectiveness.
Users note a steeper learning curve with Marketing Star, requiring time to adapt, especially for complex functionalities.
Users find the limited integration with other tools like HubSpot a significant drawback in their workflow efficiency.

What Are Recent G2 Reviews of Marketing Star?

"User-Friendly Tool Saving Campaign Costs"

Rating: 4.5/5.0 stars

— Falva F.

Best Landing Page Builders - Page 12

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