# Best Landing Page Builders - Page 11

## How Many Landing Page Builders Products Does G2 Track?

**Total Products under this Category:** 291

### Category Stats (Jul 2026)

- **Average Rating:** 4.49/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** LandingAI Agentic Document Extraction (+1.46%) - Among all products in this category, LandingAI Agentic Document Extraction recorded the largest rating increase compared to last month

_Last updated: July 25, 2026_

## How Does G2 Rank Landing Page Builders Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 71,800+ Authentic Reviews
- 291+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Landing Page Builders
 ![G2 Grid® for Landing Page Builders plotting products by satisfaction and market presence](https://www.g2.com/categories/landing-page-builders/grids.png?focus%5B%5D=364&focus%5B%5D=16536&focus%5B%5D=1331985&focus%5B%5D=121648&focus%5B%5D=4965&focus%5B%5D=1316269&focus%5B%5D=1285700&focus%5B%5D=1934)

Highlighted products: HubSpot Marketing Hub, Webflow, Wix Studio, Intuit Mailchimp All-in-One Marketing Platform, Duda, FlexiFunnels, Zoho LandingPage, and ActiveCampaign.

Underlying data: [Grid® JSON](https://www.g2.com/categories/landing-page-builders/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=webflow&focus%5B%5D=wix-studio&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=duda&focus%5B%5D=flexifunnels&focus%5B%5D=zoho-landingpage&focus%5B%5D=activecampaign)

**Sponsored**

### TextUs

TextUs is a performance SMS engagement platform specifically designed to assist marketers, sales professionals, and recruiters in enhancing communication and driving conversions. This innovative solution enables users to connect more effectively with prospects, customers, and candidates, ultimately leading to improved conversion rates and pipeline generation. By streamlining the communication process, TextUs helps organizations maximize their outreach efforts and achieve their revenue objectives. The platform serves a diverse audience, including recruitment agencies, corporate HR departments, and sales and marketing teams across various sectors. Marketers can leverage TextUs to send targeted campaigns, conduct A/B testing on messaging, and incorporate additional outreach channels into their outbound strategies. Sales professionals benefit from the platform by maintaining consistent communication with prospects, ensuring they remain engaged throughout the sales cycle. Recruiters can utilize TextUs to interact with potential candidates in real-time, facilitating quicker responses and fostering stronger relationships. This versatility makes TextUs an essential tool for anyone aiming to enhance their engagement strategies. TextUs offers several key features that distinguish it from other communication tools. A standout capability is its ability to send and receive text messages at scale, allowing users to reach multiple prospects and candidates simultaneously. This feature not only saves time but also increases the likelihood of receiving timely responses. Additionally, TextUs integrates seamlessly with existing customer relationship management (CRM) software and applicant tracking systems (ATS), enabling users to manage their communications within a familiar environment, thus enhancing workflow efficiency. Another significant advantage of TextUs is its analytics and reporting functionality. Users can track engagement metrics, such as response rates and message open rates, providing valuable insights into the effectiveness of their communication strategies. This data-driven approach allows organizations to refine their outreach efforts, ensuring they are targeting the right audience with the right message. Furthermore, the platform's user-friendly interface makes it accessible for individuals with varying levels of technical expertise, ensuring that teams can adopt it quickly and efficiently without a steep learning curve. TextUs stands out in the SMS marketing and engagement platform category by offering a comprehensive solution tailored to the needs of marketing, sales, and recruiting professionals. Its focus on effective communication, integration capabilities, and robust analytics empowers users to enhance their engagement strategies, ultimately driving better outcomes for their organizations.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=632&secure%5Bchosen_at%5D=2026-07-30T17%3A13%3A17Z&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=61377&secure%5Bresource_id%5D=632&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Flanding-page-builders%3Fpage%3D11&secure%5Btoken%5D=1eaf9b6aeb210efe8fac061e536265c826d9657c39ac60fd536eca3d540e68ee&secure%5Burl%5D=https%3A%2F%2Ftextus.com%2Fplatform%2F&secure%5Burl_type%5D=custom_url)

### [EarlyBird](https://www.g2.com/products/earlybird/reviews)

EarlyBird is a No-code SaaS solution for early-stage startups to validate their ideas quickly.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate EarlyBird?

- **Email Marketing Integration:** 10.0/10 (Category avg: 8.5/10)
- **Web Analytics:** 10.0/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 10.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind EarlyBird?

- **Seller:** [EarlyBird](https://www.g2.com/sellers/earlybird-2ed13bfb-9248-423f-a3db-d0f276f9b417)
- **Year Founded:** 2022
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=73458b313e8533e46f14246c519ed2875625efd2c55e7c3cae1e520bd8ee419f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fearlybirdim&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of EarlyBird?

**["EarlyBird is"](https://www.g2.com/survey_responses/earlybird-review-8004525)**

**Rating:** 5.0/5.0 stars

_— William B._

[Read full review](https://www.g2.com/survey_responses/earlybird-review-8004525)

### [Factoreal](https://www.g2.com/products/factoreal/reviews)

Factoreal delivers an all-in-one digital marketing automation platform that empowers marketers to build lifelong engagement with their customers. We bring together email marketing automation, social media marketing, paid marketing, customer journey automation, e-commerce integration, and personalization & segmentation into one simple, connected platform. Built for every marketer, there are plenty of ready-to-use automation workflows that a marketing practitioners can use to kick start their marketing journey. Factoreal offers: Engagement: Mobile Push Notifications Web Push Notifications Email Ecommerce Store Integration SMS Website Tracking Twitter LinkedIn Instagram Facebook Landing Pages & Forms Customer Journey Automation Cross-channel campaigns Personalization Product Analytics: Multi-layer Segmentation Email Analytics Ecommerce Analytics SMS Analytics Campaign Analytics Journey Analytics Social Media Analytics

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Factoreal?

- **Web Analytics:** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Factoreal?

- **Seller:** [Factoreal](https://www.g2.com/sellers/factoreal)
- **Year Founded:** 2023
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b4f47be23b946702a0017b727150706fc6a1dd44b29ef432049ca4542b0d2590&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffactoreal%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Factoreal?

**["Paying for itself already!"](https://www.g2.com/survey_responses/factoreal-review-4497861)**

**Rating:** 5.0/5.0 stars

_— Daniel K._

[Read full review](https://www.g2.com/survey_responses/factoreal-review-4497861)

**["Very happy with our switch to Factoreal!"](https://www.g2.com/survey_responses/factoreal-review-4748555)**

**Rating:** 5.0/5.0 stars

_— Verified User in Sports_

[Read full review](https://www.g2.com/survey_responses/factoreal-review-4748555)

#### What Are G2 Users Discussing About Factoreal?

- [What is Factoreal used for?](https://www.g2.com/discussions/what-is-factoreal-used-for)

### [Go4Clients](https://www.g2.com/products/go4clients/reviews)

GoClients it's an All In One Automation Platform. Helps every day houndred of company to create Automate forms, build Drips flows with SMS, Emails & Calls. Go4Clients allows to automate all interaction with customers by automating their campaings and integrating many services of communication.

**Average Rating:** 3.6/5.0

**Total Reviews:** 4

#### Who Is the Company Behind Go4Clients?

- **Seller:** [Telintel LTD](https://www.g2.com/sellers/telintel-ltd)
- **Year Founded:** 1997
- **HQ Location:** Weston, US
- **Twitter:** @TelintelGroup  
1,504 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2ced308aaf1cd579fc05adf87e3487e68d033fb4e6158cc529eaf4bba2edbb95&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftelintel%2F&secure%5Burl_type%5D=linkedin_company_website)  
64 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Medium, 25% Small

#### What Are Recent G2 Reviews of Go4Clients?

**["Go 4 clients experience"](https://www.g2.com/survey_responses/go4clients-review-6553052)**

**Rating:** 4.0/5.0 stars

_— Orlando N._

[Read full review](https://www.g2.com/survey_responses/go4clients-review-6553052)

**["Online Platform for Business management"](https://www.g2.com/survey_responses/go4clients-review-6698453)**

**Rating:** 5.0/5.0 stars

_— BhagyaLakshmi S._

[Read full review](https://www.g2.com/survey_responses/go4clients-review-6698453)

#### What Are G2 Users Discussing About Go4Clients?

- [What is Telintel Enterprise Platform used for?](https://www.g2.com/discussions/what-is-telintel-enterprise-platform-used-for)

### [GreatPages](https://www.g2.com/products/greatpages/reviews)

O GreatPages é um criador de Sites e Landing Pages que carregam absurdamente rápido. Tem o proposito de tornar o processo de criação totalmente personalizável, fácil e seguro.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate GreatPages?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)

#### Who Is the Company Behind GreatPages?

- **Seller:** [GreatPages](https://www.g2.com/sellers/greatpages)
- **Year Founded:** 2014
- **HQ Location:** Barueri, BR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=16f722824e55136ccf5b8ef16ece8145de9ae22adbe72ad7f5dfce8e9567b117&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgreatsoftwares%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of GreatPages?

**["Secured and Scalable"](https://www.g2.com/survey_responses/greatpages-review-10307827)**

**Rating:** 4.0/5.0 stars

_— Vanita G._

[Read full review](https://www.g2.com/survey_responses/greatpages-review-10307827)

### [Incendium](https://www.g2.com/products/incendium/reviews)

Incendium is an AI driven marketing ecosystem that harnesses machine learning and a unique tracking system to gain unparalleled insights across every stage of your customer journey. Quickly identify opportunities and action your data with Incendium’s leading personalization engine.

**Average Rating:** 4.9/5.0

**Total Reviews:** 7

#### How Do G2 Users Rate Incendium?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Incendium?

- **Seller:** [Incendium AI](https://www.g2.com/sellers/incendium-ai)
- **Year Founded:** 2019
- **HQ Location:** London, GB
- **Twitter:** @incendiumai  
13 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dccea4cca860b63babf1ade3f87b6c77f9dad29c7cbe78c8396c9057fffe6a2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fincendium-ai&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 86% Small, 14% Large

#### What Do G2 Reviewers Say About Incendium?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **attribution accuracy** and precise KPI customizations in Incendium, enhancing their analytical capabilities.
- Users praise the **phenomenal customer support** of Incendium, with accurate attribution models and KPI customizations enhancing their experience.
- Users appreciate the **extensive customization options** in Incendium, enhancing usability and supporting tailored experiences.
- Users appreciate the **enhanced dashboard usability** of Incendium, making data access and understanding much easier.
- Users value the **high efficiency** of Incendium, appreciating its improved UX and comprehensive data accessibility.

##### Cons

- Users find the **learning curve challenging** , often feeling overwhelmed by the extensive functionality of Incendium.
- Users struggle with a **steep learning curve** , leading to difficulties and data paralysis when using Incendium.

#### What Are Recent G2 Reviews of Incendium?

**["Transformational Tool for Connecting Online and Offline Sales with Exceptional Support"](https://www.g2.com/survey_responses/incendium-review-10040960)**

**Rating:** 5.0/5.0 stars

_— Justin M._

[Read full review](https://www.g2.com/survey_responses/incendium-review-10040960)

**["Incredibly robust and informative platform"](https://www.g2.com/survey_responses/incendium-review-10767324)**

**Rating:** 5.0/5.0 stars

_— Sarah V._

[Read full review](https://www.g2.com/survey_responses/incendium-review-10767324)

### [LadiPage](https://www.g2.com/products/ladipage/reviews)

LadiPage is a landing page designing platform that helps businesses to promote sales by advertising their products and services. The application helps businesses to generate more conversions and hence revenue, with the same advertising costs involved. Users can design their landing pages without requiring any technical knowledge. After the landing page is created, users can publish it with their own domain name. The interface of the application is quite simple, allowing users to design their landing pages with simple drag-and-drop tools and templates, without knowing any programming language. LadiPage comes with a huge library warehouse having a copyright interface, comprising more than 500 skins and 400 sections, over 100 popups and more than 20 trades. With LadiPage, it is quite easy to measure the efficiency of the advertising campaign and optimize it by automatically tracking and sending relevant data to Google Analytics, Facebook Pixel, and Google Ads. Users can install all their applications on LadiPage, including Livechat, Facebook Comment, Facebook Pixel, Popup, Google Map, Google Ads, Countdown, Notify and others. The software helps users to link their landing pages to various platforms, thus maximizing the efficiency of their marketing campaigns. One can create an unlimited number of landing pages.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind LadiPage?

- **Seller:** [LadiPage Vietnam](https://www.g2.com/sellers/ladipage-vietnam)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fcd56a37bd8b70bf68d340b18b3bccabcdd93956212f872bbc8b2f52366343dd&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fladipage-vn&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of LadiPage?

**["A GREAT LANDING PAGE PLATFORM FOR SMES"](https://www.g2.com/survey_responses/ladipage-review-5371903)**

**Rating:** 5.0/5.0 stars

_— Nguyen T._

[Read full review](https://www.g2.com/survey_responses/ladipage-review-5371903)

#### What Are G2 Users Discussing About LadiPage?

- [What is LadiPage used for?](https://www.g2.com/discussions/what-is-ladipage-used-for)

### [Lander](https://www.g2.com/products/lander/reviews)

Lander is a landing page building software that enables Internet Marketers to quickly build, customize and publish pages for marketing campaigns. Choose from over 60 templates or build your very own template for your needs. Whether you are marketing for an e-commerce store, lead generation, webinars, ebooks or email marketing - we've got a template for you. Lander offers A/B testing and Facebook landing pages with all plans. Additional features include Dynamic Text Replacement, auto-fill forms, integrations with Marketo, Salesforce, Mailchimp and much more.

**Average Rating:** 3.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Lander?

- **Seller:** [Lander](https://www.g2.com/sellers/lander-2d457afe-59e9-4dfc-beed-9ee54a139d75)
- **HQ Location:** San Mateo, US
- **Twitter:** @LanderApp  
2,751 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=68437a8f411c79b93109a1e984232866368b9cab4b1797b1dd829373b5f7b614&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flanderapp%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

### [LandingPage Monkey](https://www.g2.com/products/landingpage-monkey/reviews)

LandingPage Monkey is a platform to build landing pages.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate LandingPage Monkey?

- **Email Marketing Integration:** 10.0/10 (Category avg: 8.5/10)
- **Web Analytics:** 6.7/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 10.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind LandingPage Monkey?

- **Seller:** [LandingPage Monkey](https://www.g2.com/sellers/landingpage-monkey)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of LandingPage Monkey?

**["OK, it's quite good."](https://www.g2.com/survey_responses/landingpage-monkey-review-7150166)**

**Rating:** 4.0/5.0 stars

_— Verified User in Automotive_

[Read full review](https://www.g2.com/survey_responses/landingpage-monkey-review-7150166)

### [lindo.ai](https://www.g2.com/products/lindo-ai/reviews)

The easiest way to build a website Describe your business and get everything you need, from landing pages to automated organic lead generation, with AI.

**Total Reviews:** 1

#### Who Is the Company Behind lindo.ai?

- **Seller:** [lindo.ai](https://www.g2.com/sellers/lindo-ai)
- **HQ Location:** Vancouver, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fde1ddd4bc8cfa0b07ee051d00d3d136dbe03674d5cc52804cea82daaa9ba979&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flindoai%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

### [Makers Marketing](https://www.g2.com/products/makers-marketing/reviews)

Makers marketing is a marketing company based out of Ohio.

**Average Rating:** 2.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Makers Marketing?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Makers Marketing?

- **Seller:** [Makers Marketing](https://www.g2.com/sellers/makers-marketing)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Makers Marketing?

**["A tool for everything"](https://www.g2.com/survey_responses/makers-marketing-review-5371481)**

**Rating:** 5.0/5.0 stars

_— Sophie O._

[Read full review](https://www.g2.com/survey_responses/makers-marketing-review-5371481)

#### What Are G2 Users Discussing About Makers Marketing?

- [What is Makers Marketing used for?](https://www.g2.com/discussions/what-is-makers-marketing-used-for)

### [Marketing Star](https://www.g2.com/products/marketing-star/reviews)

Marketing Star is a DIY, pay-as-you-go multichannel marketing solution that enables marketers to drive customer engagement across six channels—email, SMS, WhatsApp, landing pages, QR codes, and forms—through one single interface. It is developed by Resulticks, a leading provider of real-time audience engagement solutions. How Does Marketing Star Empower You? Plan and Deploy Effective Marketing Communications From segmentation to campaign creation to scheduling, manage all phases of marketing communications—whether single-bast campaigns or dynamic customer journeys—that consistently keep your audience captivated throughout the lifecycle. Create Eye-Catching Templates Effortlessly Construct and manage templates for emails, SMS, WhatsApp messages, landing pages, forms, and more without IT support. Our user-friendly template builder saves you the time and effort to create designs that capture your audience’s attention. Monitor Your Performance with Wide-Ranging Analytics Know how well your marketing efforts are doing using a wide array of reports—comprehensive dashboards, channel-specific insights, and pre-campaign metrics. Our robust analytics, along with features like A/B testing, help you make informed decisions before and after campaigns to ensure success. High-Quality Audience Data, Out of the Box Getting valuable data requires no effort, thanks to Marketing Star’s extensive integration with Versium Reach—a leading B2B and B2C marketing audience and targeting platform. Tap into vetted, standardized, and diverse audience data from the best sources for segmentation and targeted engagement, the moment you launch the solution. (For North America only) Unlock Better Multichannel Marketing for a Lot Less Marketing Star is built to make scalable multichannel marketing accessible for all. From the most basic subscription plan to the ultimate option, it supports significantly greater target audience sizes and more channels than HubSpot. Flexible Payment Meets Free Onboarding Instead of getting stuck in costly month plans, only spend money on communications, target lists, and features you’ve utilized. Ensure a smooth kick-off using out dedicated client support and streamlined onboarding—without additional charges. Orchestrate More Complex Customer Journeys Orchestrate, deploy, and analyze multi-step, responsive journeys across six channels from one intuitive interface. Easily deploy behavior-triggered communications in real time to continue engagement, accelerate conversion, and retain existing customers.

**Average Rating:** 4.7/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate Marketing Star?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 10.0/10 (Category avg: 8.5/10)
- **Web Analytics:** 10.0/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 10.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Marketing Star?

- **Seller:** [Resulticks](https://www.g2.com/sellers/resulticks)
- **Year Founded:** 2014
- **HQ Location:** Seattle, WA
- **Twitter:** @Resulticks  
2,106 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1efcbb0a03d89df73436ec15e6408098061ed7df046777104821dc618636c3a1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fresulticks%2F&secure%5Burl_type%5D=linkedin_company_website)  
372 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 39% Small, 35% Medium

#### What Do G2 Reviewers Say About Marketing Star?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Marketing Star to be **easy to use** , streamlining campaign management with its helpful features and quick setup.
- Users love the **automation efficiency** of Marketing Star, streamlining workflows and optimizing campaigns with ease.
- Users find Marketing Star's **helpful features** invaluable for managing campaigns efficiently and improving marketing strategies.
- Users find Marketing Star **incredibly intuitive** , simplifying campaign management and enhancing overall marketing efficiency.
- Users appreciate the **automation features** of Marketing Star, streamlining marketing tasks and enhancing campaign management efficiency.

##### Cons

- Users express frustration with the **limited integration options** , making it challenging to connect with essential tools like HubSpot.
- Users express frustration over the **limited integration options** , particularly lacking connections with essential tools like HubSpot.
- Users note a **lack of integrations** , limiting connection with essential tools like HubSpot, which hampers workflow efficiency.
- Users find the **limited integration** with other tools restricts their workflow and overall usability of Marketing Star.
- Users are frustrated by the **limited integrations** available, which restrict connections with essential tools like HubSpot.

#### What Are Recent G2 Reviews of Marketing Star?

**["Streamlined Campaign Management with Smart Automation"](https://www.g2.com/survey_responses/marketing-star-review-12004950)**

**Rating:** 4.5/5.0 stars

_— Pradip S._

[Read full review](https://www.g2.com/survey_responses/marketing-star-review-12004950)

**["User-Friendly Tool Saving Campaign Costs"](https://www.g2.com/survey_responses/marketing-star-review-12033758)**

**Rating:** 4.5/5.0 stars

_— Falva F._

[Read full review](https://www.g2.com/survey_responses/marketing-star-review-12033758)

### [Netdeal](https://www.g2.com/products/netdeal/reviews)

DXP and CMS tool that uses Machine Learning to provide insights and triggers to Hock costumers and increase website and product Results.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Netdeal?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 8.3/10 (Category avg: 8.5/10)
- **Web Analytics:** 10.0/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 8.3/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Netdeal?

- **Seller:** [Netdeal](https://www.g2.com/sellers/netdeal)
- **Year Founded:** 2016
- **HQ Location:** Maringá, BR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=62bffe6f36803baad9f0ee8baaa2f921c8b5042e6c68ea76726f7c98813e6c11&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetdealbr&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Netdeal?

**["Amazing Tool to drive audience, conversion and experience"](https://www.g2.com/survey_responses/netdeal-review-6851863)**

**Rating:** 5.0/5.0 stars

_— Verified User in Online Media_

[Read full review](https://www.g2.com/survey_responses/netdeal-review-6851863)

### [One Creation](https://www.g2.com/products/one-creation/reviews)

One Creation gathers and digitizes preference data through customizable consumer experiences. Embed One Creation’s Digital Preference Wallet within any stage of your marketing lifecycle to create a Private Ad Channel (PAC) that’s personalized for each customer

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate One Creation?

- **Email Marketing Integration:** 10.0/10 (Category avg: 8.5/10)
- **Web Analytics:** 5.0/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 10.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind One Creation?

- **Seller:** [One Creation](https://www.g2.com/sellers/one-creation)
- **Year Founded:** 2019
- **HQ Location:** Boca Raton, US
- **Twitter:** @onecreationone  
53 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=32adbb544a249872717ffdecbcaeb7f67c2b84ac6dce74b21baae80af4ef8db9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fonecreationcorporation&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of One Creation?

**["Making designated crusades without any problem"](https://www.g2.com/survey_responses/one-creation-review-9895058)**

**Rating:** 4.5/5.0 stars

_— KHUMOYUN M._

[Read full review](https://www.g2.com/survey_responses/one-creation-review-9895058)

### [Paage](https://www.g2.com/products/paage/reviews)

Paage is the all-in-one creator platform to sell digital and physical products, grow your email list, and automate your workflow — all from a single link in bio.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Paage?

- **Email Marketing Integration:** 10.0/10 (Category avg: 8.5/10)
- **E-Commerce Integration:** 10.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Paage?

- **Seller:** [Paage](https://www.g2.com/sellers/paage-2026-07-24)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=24d0c2d06d91c220cf799a9f55ae428b9c253f3cdaf7bcb3bacee64ec240ea22&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpaage-official&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Paage?

**["All-in-one link-in-bio that actually sells"](https://www.g2.com/survey_responses/paage-review-13152199)**

**Rating:** 5.0/5.0 stars

_— Aiman H._

[Read full review](https://www.g2.com/survey_responses/paage-review-13152199)

**["All-in-One Link-in-Bio Storefront That Saves Me Tons of Time"](https://www.g2.com/survey_responses/paage-review-13150198)**

**Rating:** 5.0/5.0 stars

_— Jules A._

[Read full review](https://www.g2.com/survey_responses/paage-review-13150198)

### [PageGPT](https://www.g2.com/products/pagegpt/reviews)

PageGPT is your go-to tool for unique landing pages, leveraging AI to create captivating webpages that attract and retain visitors.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind PageGPT?

- **Seller:** [PageGPT](https://www.g2.com/sellers/pagegpt)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About PageGPT?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of creation** with PageGPT, allowing quick development of landing pages for online business.
- Users love the **easy setup** of PageGPT, allowing quick creation of landing pages for their online business.
- Users value the **ease of creating landing pages** with PageGPT, empowering quick business launches with just a prompt.
- Users find PageGPT to be a **time-saving solution** , enabling quick and easy landing page creation for their businesses.

##### Cons

- Users find the **cost to be slightly high** , though they don't consider it a major drawback.

#### What Are Recent G2 Reviews of PageGPT?

**["A perfect tool for generating landing page"](https://www.g2.com/survey_responses/pagegpt-review-11025752)**

**Rating:** 5.0/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/pagegpt-review-11025752)

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[Browse Landing Page Builders Themes](/categories/landing-page-builders/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Landing page builders enable non-technical users to deploy web pages designed to drive visitors to a specific conversion goal. Landing pages are usually designed to convert visitors to one specific action like signing up for a newsletter or a free trial, or registering for a subscription service. Landing page builders make it easy for non-developers to test prototypes of pages to discover the impact and reaction of the buyers, customers, and website visitors. Landing page builders are a key part of an organization’s marketing strategies, and marketers can use landing page builders to create, modify, and publish web experiences without the help of IT or developers. Landing page builders integrate directly into existing web development infrastructure and [web content management](https://www.g2.com/categories/web-content-management) systems to create a seamless web experience, and existing [digital analytics](https://www.g2.com/categories/digital-analytics) solutions to track visitor behavior on landing pages.

To qualify for inclusion in the Landing Page Builders category, a product must:

- Directly integrate with an existing website
- Provide pre-designed templates and forms
- Allow for front-end customization of templates and landing page builders for seamless website/web page integration
- Integrate with existing analytics, conversion rate optimization, email, or marketing platforms

Show More

* * *

## How Do You Choose the Right Landing Page Builders?

### What You Should Know About Landing Page Builders

### What are Landing Page Builders?

A landing page is a standalone web page designed to drive visitors to complete a specific call-to-action (CTA) or conversion such as making a purchase, signing up for a newsletter, or downloading content. These pages are commonly used for lead generation in marketing promotions, advertisements, and sales funnels. Designing and launching a website or new web page is a daunting task for non-technical users, and some businesses may not have the resources to build unique landing pages for every marketing campaign. Instead, businesses use landing page builders to create, manage, and analyze custom web pages for marketing or sales efforts.

Landing page builders offer a simple drag-and-drop editor or what you see is what you get ([WYSIWYG editor](https://www.g2.com/categories/wysiwyg-editors)), as well as landing page templates, enabling users to create and publish beautiful web pages without the assistance of a web developer or IT team. Landing page creators allow marketers to control every aspect of a page, including design, colors, logos, multimedia, forms, text, HTML, and custom domains. It is common for landing page tools to integrate with other types of software, including CRM software, marketing automation platforms, and email marketing tools, to transfer lead data captured from web forms to a business’ marketing database. 

### What are the Common Features of Landing Page Builders?

Common features of landing page software include a drag-and-drop builder, a template library, advanced customization options, A/B testing, analytics, and marketing integrations.

**Templates:** Landing page builders come with dozens or even hundreds of customizable templates to choose from. This eases the design process considerably, especially for users who may not have much design experience. Templates are typically optimized for a specific use case, such as lead capture, e-commerce, email marketing, or pay-per-click (PPC) advertisements. Users will likely want to customize the template with their company’s brand colors or font styles to ensure a consistent brand experience.

**Advanced customization:** For users with more technical knowledge, landing page platforms offer advanced features for customization. This functionality enables users to edit a page’s existing code or add custom code, such as CSS or JavaScript. Advanced customization may also include search engine optimization (SEO) features such as hiding pages from search engines or updating meta descriptions.

**Multimedia:** A landing page wouldn’t be complete without images. Most software offers a built-in media library where users can upload their own images and add them to their pages. Other multimedia features may include integrations with [stock photos websites](https://www.g2.com/categories/stock-photos) and the ability to embed videos from [video hosting software](https://www.g2.com/categories/video-hosting).

**A/B testing:** An important strategy for conversion rate optimization is [A/B testing](https://www.g2.com/categories/landing-page-builders/f/a-b-testing). Landing page creators typically offer built-in features for running A/B tests, which allows marketers to deploy two different versions of a page and determine which one performs best. After collecting the results of an A/B test, marketers better understand which features of a page lead to more conversions and tweak future pages accordingly. If a landing page tool doesn’t include A/B testing features, it may integrate with [A/B testing software](https://www.g2.com/categories/a-b-testing).

**Digital analytics:** Landing page builders provide analytics features that track page traffic, clicks, and conversions. Analytics tools give marketers real-time insight into how their campaigns are performing. Most landing page creators also integrate with popular [digital analytics software](https://www.g2.com/categories/digital-analytics) so users are able to conduct further analysis.

**Integrations:** Integrations are essential for the success of a landing page. Some landing page builders integrate with [web content management software](https://www.g2.com/categories/web-content-management) to ensure that each page seamlessly replicates the design of a business’s main website. Maintaining a consistent design improves brand awareness and consumer trust; if a consumer clicks on an advertisement and lands on a page that doesn’t align with the company’s brand, they may feel confused or doubtful of the page’s authenticity.

Landing page tools also integrate with other marketing products such as [email marketing software](https://www.g2.com/categories/email-marketing) to transfer leads to email lists, digital advertising channels for running advertising campaigns on search engines and social media, as well as for analytics tools for measuring traffic, SEO, and conversions.

### What are the Benefits of Landing Page Builders?

The use of landing page platforms can help reduce dependence on web developers, enhance lead generation strategies, increase conversion rates, and aid the growth strategy of any business.

**Lead generation:** One of the most common purposes of a landing page is to capture leads for a business. Landing pages for lead generation contain online forms that ask visitors to submit their name and contact information typically to access gated content, such as a webinar recording or whitepaper, or to sign up for an event or giveaway. The visitor’s data is then shared with the company’s CRM or marketing database, allowing sales and marketing teams to continue engaging the prospect, with the eventual goal of converting the prospect into a customer. To facilitate this process, most builders integrate with a company’s technology stack, including marketing automation platforms, email marketing software, and [CRM software](https://www.g2.com/categories/crm).

**Improve conversion rates:** Another popular use of landing page builders is for the creation of unique post-click web pages for advertising campaigns. When a consumer clicks on a digital advertisement on a search engine or social media site, they expect to be sent to a page with content that is relevant to the advertisement. For example, if a meal delivery brand is advertising a discount for first-time customers, users who click on the ad expect the link to bring them to a page with further information about the discount and a registration form to sign up for their first meal kit. If the advertisement brings them to the brand’s main website instead, the user may be distracted by navigation menus and fail to convert. By offering a streamlined, direct path to purchase landing pages help marketers improve conversion rates. Since promotions like this are usually temporary, landing page tools allow marketers to create a distinct page for each campaign.

**Save time and resources:** Landing page creators allow marketers to optimize and scale their lead generation campaigns without the assistance of web developers. These products enable marketers to create more web pages in a shorter amount of time, ultimately improving conversions and return on investment (ROI). Landing page software also frees up time and resources for development teams to focus on other projects that contribute to the company’s bottom line.

### Who Uses Landing Page Builders?

Landing page builders can be used by anyone—beginners who would benefit most from drag-and-drop functionality, marketers already versed in how to create landing pages, and developers who code them from scratch. Small business owners benefit from platforms that offer preset, conversion-ready templates along with integrations with existing tools.

**Marketing teams:** Marketing pros use landing page software to create beautiful, high-converting web pages for digital advertising campaigns. Intuitive drag-and-drop features make it easy for non-technical users like marketers to create a plethora of different pages for each new ad campaign. Marketers may also wish to create distinct pages for different audiences—for example, ensuring the web page content aligns with the visitor’s geographic location or acquisition channel improves user experience and leads to higher conversions. Landing page creators help marketers create content that is highly personalized and relevant to each user, improving the chance that a prospect converts into a paying customer.

**E-commerce managers:** E-commerce businesses use landing page builders to create product pages. While e-commerce sites include built-in product pages, these pages still contain generic CTAs and navigation menus which may distract potential customers from a specific conversion goal. Landing page tools allow e-commerce businesses to create product-specific pages with engaging content and streamlined designs that are optimized for conversion. Additionally, updating an e-commerce site may require involvement from a web development team. Landing page software empowers e-commerce marketers to quickly create web pages for flash sales or holidays without involving developers.

### What are the Alternatives to Landing Page Builders?

While landing page builders are the preferred choice for creating unique pages for marketing campaigns and sales funnels, some other types of software include many of the same features and can be used in its place.

[Website builder software](https://www.g2.com/categories/website-builder) **:** Landing pages are an extension of an existing website. Website builder software allows non-technical users to create and publish websites. Like landing page platforms, these solutions offer a simple drag-and-drop interface with predesigned templates to easily create and maintain a website. A larger investment than landing page software, website builders offer more advanced capabilities including web hosting, e-commerce integrations, and blogging. 

[Marketing automation software](https://www.g2.com/categories/marketing-automation) **:** Marketing automation software acts as a company’s central marketing database and enables marketers to plan, automate, and measure marketing campaigns across multiple channels. This type of software includes features for building landing pages and forms for capturing prospect information. Once a prospect’s information is stored in the company’s database, marketers nurture those leads through targeted, personalized advertisements and marketing content.

#### Software Related to Landing Page Builders

Landing page creators can be used together with various other products in an organization’s marketing tech stack, including CRM software, email marketing platforms, and pop-up builders.

[Email marketing software](https://www.g2.com/categories/email-marketing) **:** Like marketing automation software, email marketing software enables businesses to send marketing messages to their audiences via email. Although email marketing tools don’t offer as many channels as marketing automation software, some products allow users to create landing pages that are used to acquire new subscribers.

[Pop-up builder software](https://www.g2.com/categories/pop-up-builder) **:** Pop-ups are another type of website tool for lead generation and conversion rate optimization. These on-site messages are used to alert website visitors to a new promotion or request a visitor’s email address in exchange for a discount. Pop-up builder software allows marketers to design and deploy on-site messages without the assistance of a developer. Some landing page builders include similar tools for creating pop-ups, overlays, and sticky bars.

### Challenges with Landing Page Builders

While landing page software is designed with ease of use in mind, this focus on simplicity can create several challenges for marketers.

**Responsive design:** Something buyers should consider is the ability for the product to create [responsive landing pages](https://www.g2.com/categories/landing-page-builders/f/mobile-responsive) that are optimized for both desktop and mobile solutions. A web page that looks gorgeous on a desktop computer but looks squashed or stretched out on a mobile is off-putting for mobile users and may result in reduced conversion rates. Make sure to test out a trial or demo version of the product to see if the landing page designs respond to all device types, including mobile devices, tablets, and desktop computers.

**Lack of customization:** Landing pages are utilized by beginners, marketers familiar with the terrain, and experienced developers. That range in users means that products vary in their customization opportunities. Some products allow easy drag-and-drop functionality and some products are very restrictive in the kinds of edits they allow on preset templates. However, for the latter, those preset templates have already been optimized for best conversions, so those products are best for businesses and individuals who are building landing pages for the first time.

### Which Companies Should Buy Landing Page Builders?

Landing page creators are used across all industries and in companies of all sizes, from startups to large enterprises. Both business-to-business (B2B) and business-to-consumer (B2C) organizations can benefit from landing page software.

**B2C companies:** Businesses that sell to consumers primarily use landing pages to sell products. For example, imagine a marketer at an e-commerce brand decides to run a digital marketing campaign on social media to promote a limited-time sale on the brand’s best-selling product. The digital ad links to a page that the marketer has created featuring the product information, images, marketing copy, and a straightforward CTA. This type of post-click landing page allows marketers to tailor page content that aligns with specific digital marketing campaigns. B2C companies also use landing page software to capture leads—for example, a web page for a giveaway or event could be used to collect email addresses that can be added to the company’s email marketing list.

**B2B companies:** Businesses that sell products or services to other businesses primarily use landing page builders for lead generation. B2B organizations often market to different types of personas, and it’s not always possible for a business’ website to personalize content to so many audiences. With landing page creators, B2B marketers can more efficiently customize content to target specific audiences or keywords. These pages include lead capture forms that ask visitors to submit their contact information in exchange for some benefit, such as a free quote or access to gated content.

### How to Buy Landing Page Builders

#### Requirements Gathering (RFI/RFP) for Landing Page Builders

Before researching potential products or sending out requests for information (RFI), buyers should create a list of features their business requires in a landing page builder. Common requirements can include integrations, A/B testing, custom domains, and responsive templates. 

#### Compare Landing Page Builders Products

**Create a long list**

A long list of landing page creators should include any products that meet the core requirements of the business. At this point, buyers should decide if they’re looking for a standalone tool or if they are interested in purchasing or replacing a marketing platform that includes landing page builders.

**Create a short list**

Once the long list has been finalized, buyers should consider additional criteria to narrow down the list of landing page builders. For example, if consumer privacy is a concern, buyers can eliminate products that are not compliant with privacy laws like the General Data Protection Regulation (GDPR) or California Consumer Privacy Act (CCPA). This is also a good time to decide how many web pages the business will need and approximately how much traffic they expect to receive since many subscription plans place restrictions on the number of pages and visitors.

**Conduct demos**

Once a short list of about three to five products has been finalized, buyers should begin reaching out to vendors to schedule demos of their landing page builders. Demos allow buyers to take a closer look at each platform’s features, integrations, and usability. This may also be the first opportunity to glimpse each vendor’s onboarding style and service levels.

#### Selection of Landing Page Builders

**Choose a selection team**

The organization should involve any relevant personas as early as possible in the selection process. With landing page creators, it will be necessary to consult both managers and individual contributors in the marketing department, as they will likely be the heaviest users of the platform. Sales teams should also be consulted if they will be using the product to create their own pages and sales funnels. The selection team should include a project manager role to coordinate efforts and ensure the process runs smoothly. 

**Negotiation**

Before signing a contract, it is imperative to open up a conversation about pricing and contract length. While a few vendors may not budge on pricing, many will offer flexible pricing plans based on the length of the contract or billing period.

**Final decision**

In the days and months after signing the contract, buyers should monitor the company’s progress with the landing page builder solution. Is the product working as intended? Have employees fully adopted the product and its features? Will the product scale with the company’s growth? If the answer to any of these questions is “no,” the buyer should consider raising the concerns with the vendor. If they are unable to resolve these issues, it may be time to look for alternatives.

### What Do Landing Page Builders Cost?

Landing page creators are sold exclusively on a software as a service (SaaS) subscription basis. When offered as a feature of a broader marketing platform, landing page tools are typically included in the overall cost of the platform subscription. However, some vendors may place a cap on the number of landing pages that can be created while others might offer unlimited pages. Buyers should read pricing information carefully to ensure the tools included in a product subscription will scale with the business.

When sold as a standalone product, landing page builders range in cost from $25 per month to $200 per month, but some vendors may charge more for custom enterprise plans. Subscriptions can be billed monthly, but most vendors will offer discounts for annual billing.

#### Return on Investment (ROI)

ROI for a product can be calculated by dividing the net benefit of the product by the initial cost of the investment. Positive ROI is achieved when the benefit of the landing page software exceeds the cost. However, landing page creators provide benefits that cannot always be measured in financial terms or sales numbers. When considering the tool’s ROI, marketers should weigh the value of generating new leads and building brand awareness. Landing page builders also save businesses time and resources on development, since the pages are created by marketing teams rather than developers.