# Best Healthcare Analytics Software for Small Business *By [Emma Stein](https://research.g2.com/insights/author/emma-stein)* Products classified in the overall Healthcare Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Healthcare Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Healthcare Analytics category. In addition to qualifying for inclusion in the Healthcare Analytics Software category, to qualify for inclusion in the Small Business Healthcare Analytics Software category, a product must have at least 10 reviews left by a reviewer from a small business. ## G2 Grid® for Healthcare Analytics Software ![G2 Grid® for Healthcare Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/healthcare-analytics/grids.png?focus%5B%5D=41158&focus%5B%5D=1183456&focus%5B%5D=153002) Highlighted products: Definitive Healthcare, Gigasheet, and Motivity. Underlying data: [Grid® JSON](https://www.g2.com/categories/healthcare-analytics/grids.json?focus%5B%5D=definitive-healthcare&focus%5B%5D=gigasheet&focus%5B%5D=motivity-motivity&segment=small-business) ## How Many Healthcare Analytics Software Products Does G2 Track? **Total Products under this Category:** 202 ### Category Stats (Jul 2026) - **Average Rating**: 4.25/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: ProviderTrust (+1.23%) - Among all products in this category, ProviderTrust recorded the largest rating increase compared to last month *Last updated: July 14, 2026* ## How Does G2 Rank Healthcare Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 1,000+ Authentic Reviews - 202+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Aladtec by TCP Aladtec is a specialized employee scheduling software solution designed specifically for public safety organizations, such as fire departments, police departments, and emergency medical services. This innovative platform streamlines the complex process of scheduling personnel around the clock, allowing agencies to focus on their critical mission of serving the community rather than getting bogged down in administrative tasks. By automating scheduling, Aladtec helps organizations manage their workforce more effectively, ensuring that they have the right number of staff available at all times. The target audience for Aladtec includes public safety administrators, human resources personnel, and operational managers who are responsible for maintaining compliance with labor laws and union agreements while also managing budgets and overtime costs. The software is particularly beneficial for organizations that operate on unique rotation patterns and require adherence to specific staffing policies. By providing a centralized platform for scheduling, Aladtec enhances communication and collaboration among team members, ultimately leading to improved employee satisfaction and retention. Key features of Aladtec include real-time data access, which allows administrators to monitor staffing levels, budget allocations, and overtime usage effectively. This insight is crucial for making informed decisions that can help mitigate unnecessary costs. Additionally, the software offers self-service tools for employees, granting them the flexibility to manage their schedules according to their preferences. This includes the ability to trade shifts, bid for open shifts, and view their schedules at any time, fostering a sense of ownership and accountability among staff. Aladtec stands out in the public safety scheduling software category by providing tailored solutions that align with the specific needs of emergency service organizations. Its focus on compliance tracking and adherence to labor rules helps mitigate risks associated with scheduling errors. Furthermore, the platform’s user-friendly interface ensures that both administrators and employees can navigate the system with ease, enhancing overall productivity. By automating routine scheduling tasks, Aladtec empowers public safety personnel to devote more time to their core responsibilities, ultimately benefiting the communities they serve. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1746&secure%5Bchosen_at%5D=2026-07-15T08%3A07%3A20Z&secure%5Bdisplayable_resource_id%5D=428&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=5136&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5136&secure%5Bresource_id%5D=1746&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fhealthcare-analytics%2Fsmall-business&secure%5Btoken%5D=fbca745d924641feed7ea8d71cd0c0ba6c3d557a133d2721b5bff2f94a3f64d7&secure%5Burl%5D=https%3A%2F%2Ftcpsoftware.com%2Fproducts%2Faladtec%2F%3Futm_source%3Dg2%26utm_medium%3Dppc&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Healthcare Analytics Software Products in 2026? ### 1. [Definitive Healthcare](https://www.g2.com/products/definitive-healthcare/reviews) Definitive Healthcare is a healthcare data and analytics company focused on the business side of healthcare, helping organizations navigate a complex and rapidly evolving market. By delivering comprehensive, high-quality healthcare market intelligence on healthcare organizations, professionals, and consumers, Definitive Healthcare enables teams across life sciences, healthcare IT, and provider organizations to make smarter, faster, and more strategic business decisions based on actionable insights—and connect with the real people who make healthcare happen. Built on reliable data covering hospitals, physicians, and other healthcare providers, as well as healthcare technology adoption, affiliations, medical and prescription claims, and other critical intelligence, Definitive Healthcare supports a wide range of use cases. Organizations use the platform for market analysis, lead generation, strategic planning, network management, and territory design, allowing commercial, marketing, and strategy teams to engage the healthcare market more effectively and with greater confidence. Definitive Healthcare’s platform combines deep data coverage with intuitive tools that help users uncover clinical and market trends, identify key decision-makers and influencers, validate market opportunities, and prioritize accounts and territories. This integrated approach gives organizations a clearer view of the healthcare ecosystem and the ability to turn insight into action across the full go-to-market lifecycle. In addition to its data and analytics platform, Definitive Healthcare offers strategic and professional services delivered by a team of data scientists, advanced analytics experts, and healthcare consultants. These services help organizations integrate insights into day-to-day workflows and activate data across channels, including digital advertising activation, patient identification, omni-channel performance analysis, and influencer mapping, ensuring insights drive measurable business impact. Definitive Healthcare products and services are built on three core principles: • Real clarity: Reliable, comprehensive data brings clarity to the complex healthcare market, helping teams focus on what matters most. • Real transparency: No hidden data. Access to underlying intelligence and flexible partnerships give organizations choice and control. • Real care: With decades of healthcare expertise, Definitive Healthcare understands what’s at stake and helps users achieve real results. With Definitive Healthcare, organizations can better understand clinical and market trends, find the right experts, drive engagement, improve market access, and build more effective sales territories—turning healthcare data into confident, informed action. **Average Rating:** 3.9/5.0 **Total Reviews:** 42 **How Do G2 Users Rate Definitive Healthcare?** - **Quality of Support:** 7.8/10 (Category avg: 8.4/10) - **Ease of Use:** 8.0/10 (Category avg: 8.4/10) **Who Is the Company Behind Definitive Healthcare?** - **Seller:** [Definitive Healthcare](https://www.g2.com/sellers/definitive-healthcare) - **Company Website:** https://www.definitivehc.com/ - **Year Founded:** 2011 - **HQ Location:** Framingham, MA - **Twitter:** @DefinitiveHC (2,986 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/definitive-healthcare/ (733 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Hospital & Health Care - **Company Size:** 43% Mid-Market, 36% Small-Business #### What Are Recent G2 Reviews of Definitive Healthcare? **"[Great for Getting Clinical Overview per Location](https://www.g2.com/survey_responses/definitive-healthcare-review-5368467)"** **Rating:** 4.0/5.0 stars *— Susan W.* [Read full review](https://www.g2.com/survey_responses/definitive-healthcare-review-5368467) --- **"[Efficient and Detailed Healthcare Insights, Needs More Inclusivity](https://www.g2.com/survey_responses/definitive-healthcare-review-12438045)"** **Rating:** 4.5/5.0 stars *— Christopher M.* [Read full review](https://www.g2.com/survey_responses/definitive-healthcare-review-12438045) --- #### What Are G2 Users Discussing About Definitive Healthcare? - [What is Definitive Healthcare used for?](https://www.g2.com/discussions/what-is-definitive-healthcare-used-for) - [What is healthcare data?](https://www.g2.com/discussions/what-is-healthcare-data) - [What is the role of analytics in healthcare?](https://www.g2.com/discussions/what-is-the-role-of-analytics-in-healthcare) - [Who owns definitive healthcare?](https://www.g2.com/discussions/who-owns-definitive-healthcare) - [What is definitive data?](https://www.g2.com/discussions/what-is-definitive-data) ### 2. [Gigasheet](https://www.g2.com/products/gigasheet/reviews) Gigasheet is an analytics platform purpose-built for healthcare market intelligence. Gigasheet analyzes price transparency files and payer-negotiated rates at massive scale. Used by payers, consultants, and provider organizations, Gigasheet makes it easy to explore reimbursement data, benchmark pricing across payers and regions, and identify outliers using a familiar spreadsheet interface. The platform supports billions of rows and connects directly to data warehouses, cloud storage, and flat files, enabling rapid healthcare price intelligence without burdening IT resources. **Average Rating:** 4.9/5.0 **Total Reviews:** 22 **How Do G2 Users Rate Gigasheet?** - **Quality of Support:** 10.0/10 (Category avg: 8.4/10) - **Ease of Use:** 9.9/10 (Category avg: 8.4/10) **Who Is the Company Behind Gigasheet?** - **Seller:** [Gigasheet](https://www.g2.com/sellers/gigasheet) - **Year Founded:** 2020 - **HQ Location:** Washington DC Area - **Twitter:** @gigasheet (409 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/gigasheet/ (12 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 65% Small-Business, 17% Mid-Market #### What Are Gigasheet's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Usability (4 reviews) - Customer Support (3 reviews) - Large Datasets (3 reviews) - Features (2 reviews) **Cons:** - Expensive (1 reviews) ### What Do G2 Reviewers Say About Gigasheet? *AI-generated summary from verified user reviews* **Pros:** - Users commend Gigasheet for its **ease of use** , enjoying an intuitive interface for processing large datasets effortlessly. - Users love the **intuitive and user-friendly interface** of Gigasheet, enabling seamless data analysis and quick report creation. - Users praise Gigasheet for its **excellent customer support** , highlighting fast response times and helpful assistance. - Users value the **ability to handle large datasets easily** , making data processing quick and efficient. - Users appreciate the **intuitive data analysis features** of Gigasheet, enhancing usability for healthcare and report creation. **Cons:** - Users find Gigasheet **expensive** , especially as many features now require a costly subscription after starting free. #### What Are Recent G2 Reviews of Gigasheet? **"[Intuitive, Fast Setup, and Essential for Price Transparency Analysis](https://www.g2.com/survey_responses/gigasheet-review-12051277)"** **Rating:** 5.0/5.0 stars *— Mike L.* [Read full review](https://www.g2.com/survey_responses/gigasheet-review-12051277) --- **"[Excellent support team](https://www.g2.com/survey_responses/gigasheet-review-11287687)"** **Rating:** 4.5/5.0 stars *— Verified User in Research* [Read full review](https://www.g2.com/survey_responses/gigasheet-review-11287687) --- ### 3. [Motivity](https://www.g2.com/products/motivity-motivity/reviews) Motivity was founded to help bring evidence-based behavioral interventions from the research lab to the community. We are a team of business leaders, clinicians, researchers and engineers with a passion to make the world a better place. We have built the best intervention management platform for ABA and developmental therapies. **Average Rating:** 4.2/5.0 **Total Reviews:** 11 **How Do G2 Users Rate Motivity?** - **Quality of Support:** 5.0/10 (Category avg: 8.4/10) - **Ease of Use:** 9.2/10 (Category avg: 8.4/10) **Who Is the Company Behind Motivity?** - **Seller:** [Motivity](https://www.g2.com/sellers/motivity) - **Year Founded:** 2015 - **HQ Location:** Fleming Island, US - **LinkedIn® Page:** https://www.linkedin.com/company/motivity-systems/ (69 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business, 9% Mid-Market #### What Are Recent G2 Reviews of Motivity? **"[Motivity was founded to help evidence-based interventions transition from the research lab to the community.](https://www.g2.com/survey_responses/motivity-review-7458542)"** **Rating:** 4.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/motivity-review-7458542) --- **"[With Motivity you're able to have your data in real time!](https://www.g2.com/survey_responses/motivity-review-7307242)"** **Rating:** 4.5/5.0 stars *— Mercedes T.* [Read full review](https://www.g2.com/survey_responses/motivity-review-7307242) --- ## What Is Healthcare Analytics Software? [Health Care Operations Software](https://www.g2.com/categories/health-care-operations) ## What Software Categories Are Similar to Healthcare Analytics Software? - [EHR Software](https://www.g2.com/categories/ehr) - [Value-Based Performance Management Analytics Software](https://www.g2.com/categories/value-based-performance-management-analytics) --- ## How Do You Choose the Right Healthcare Analytics Software? ### What You Should Know About Healthcare Analytics Software ### What is Healthcare Analytics Software? Healthcare analytics software, sometimes called healthcare business intelligence software, helps organizations such as hospitals and clinics turn their operational and clinical data into actionable insights. These products ingest data from various sources and systems, allowing decision makers to identify ways to improve patient outcomes, deliver more efficient care, reduce costs, optimize revenue, and assess current compliance. Healthcare analytics software ranges in functionality, with more advanced tools utilizing machine learning and predictive analytics to identify patterns, target high-risk individuals and populations for outreach, and reallocate resources as needed.  Every department in a healthcare organization can benefit from using this software. For example, a hospital’s billing department can use healthcare analytics to determine the likelihood of claim denials before submission, giving them a chance to correct any errors. An emergency room can identify patterns in overcrowding, allowing them to staff accordingly during those days and times. Clinical teams can use data trends to monitor chronic disease patients for timely outreach when they need symptom management support or identify which psychiatric patients are at high risk for a crisis. ### What are the Common Features of Healthcare Analytics Software? The following are some core features within healthcare analytics software that can help providers and administrators turn their healthcare data into actionable insights : **Data management:** Healthcare analytics software enables healthcare providers to organize large datasets, connecting multiple data sources into one central repository. This has numerous benefits, including better patient care, smarter decision-making, and improved metrics across departments. Importantly, these specialized analytics platforms ensure data access is restricted to the appropriate users.  **Data modeling and blending:** Healthcare analytics software promotes interoperability between different healthcare systems, taking disparate data sets and uncovering trends and connections. By employing advanced analytics, this software helps stakeholders make important decisions that impact clinical outcomes, revenue forecasting, and administrative procedures. As hospital systems navigate extensive regulatory frameworks, data modeling and blending bring together seemingly unrelated data and uncover weak points in a healthcare organization’s overall compliance strategy. **Data visualization:** Data visualization tools such as real-time dashboards, charts, and graphs help users hone in on the data that matters most. These tools can be further customized to display progress towards specific initiatives or monitor key performance indicators (KPIs) across departments. Reports can be generated and shared as needed, with automation features allowing regular reports to populate based on time or milestone triggers. **Self service:** Regardless of role or IT experience, self-service analytics allow any type of user to access the data insights they need at any time without support. This can be particularly handy for administrative staff such as scheduling, billing and claims, and triage staff, who may need access to analytics to make informed decisions under urgent timing. ### What are the Benefits of Healthcare Analytics Software? The following are the benefits of healthcare analytics software: **Better outcomes:** Analytics allows healthcare providers to tailor their approach to each patient, promoting stronger health outcomes. Healthcare analytics software can take historical data trends and apply them to present decisions, leading to smarter use of resources and more effective care coordination. An analytics platform can assess geographic region, income level, risk factors, and existing conditions to determine strategic community outreach for care. Every data point can play into clinical decision making.  **Improved revenue:** By reducing the likelihood of claim denials, healthcare analytics platforms can promote higher reimbursement rates from insurance companies and improve patient collection rates. These solutions can also identify areas of supply overspending and operational deficiencies that are contributing to budget shortfalls. **Improved productivity and decision making:** Healthcare analytics removes a lot of guesswork for healthcare staff, automating certain processes and empowering staff to solve problems more efficiently. These platforms can reduce errors, streamline care delivery, and generate more stable revenue. ### Who Uses Healthcare Analytics Software? **Clinicians:** Clinicians use healthcare analytics software to monitor population outcomes, determine appropriate, individualized treatment for patients, identify which patients are most likely to not adhere to treatment, and identify benchmarks for standardized treatment plans. They can also use this data to help reduce patient readmission, target specific populations that are overusing emergency services, and track vaccination efforts. **Administrators:** Administrators across scheduling, billing, and health information teams use healthcare analytics software to stay compliant, reduce errors in workflow, and optimize patient retention and revenue collection.  **Marketers:** Though not as common, marketing teams in healthcare organizations and companies can utilize healthcare analytics data to identify target groups for email and text engagement outreach, medical sales strategy, and community health initiatives. ### What are the Alternatives to Healthcare Analytics Software? While healthcare analytics software has multiple use cases, healthcare organizations may opt to use specialized analytics platforms that focus on one business function: [Healthcare compliance software](https://www.g2.com/categories/healthcare-compliance): Healthcare compliance software utilizes analytics to monitor ongoing progress against compliance programs and reduce the likelihood of fraud and abuse. This may include tracking the percentage of staff who have specific certifications or the number of HIPAA violations recorded over a certain period. [Healthcare supply chain software](https://www.g2.com/categories/healthcare-supply-chain) **:** Healthcare supply chain software uses analytics to improve efficiency in inventory and overall vendor spend. Hospital staff can use this software to identify the appropriate cadence for medical inventory restocking based on current patient trends and employ workflows to automate the ordering process. [Clinical decision support software](https://www.g2.com/categories/clinical-decision-support) **:** Clinical decision support software applies data analytics to EHRs to help healthcare providers make evidence-based decisions at the point of care. These solutions can provide information on treatment protocols, prompt questions on medication adherence, and provide tailored recommendations for health behavior changes. [Value-based reimbursement software](https://www.g2.com/categories/value-based-reimbursement) **:** Value-based reimbursement solutions can exist as software, service, or a hybrid of both; the latter allows healthcare software vendors to equip healthcare organizations with the analytics and expertise necessary to revamp existing reimbursement models. By deploying value-based reimbursement strategies, hospitals and health care practices can better and more accurately compensate for the services rendered to a patient. #### Software Related to Healthcare Analytics Software Related solutions that can be used together with healthcare analytics software include: [EHR software](https://www.g2.com/categories/ehr) **:** EHRs offer a tremendous amount of healthcare data for analytics platforms to utilize. Hospital systems can identify trends in prescriptions, diagnoses, demographic groups, and hospital asset usage, among numerous other data points. An analytics platform without a connected EHR would be useless to a hospital system. [Medical practice management software](https://www.g2.com/categories/medical-practice-management) **:** Medical practices, from small clinics to large hospital systems, can glean operational insights from their medical practice management software. They can assess how often appointments are scheduled and canceled by specific populations, the average length of time it takes patients to pay off bills, or how frequently specific procedures are performed. [Patient experience software](https://www.g2.com/categories/patient-experience-88bbaea1-3b81-4636-8255-4b3ab72d3675) **:** Patient experience software is managed with various software products aimed at patient engagement, case management, and relationship management. These solutions can work with healthcare analytics platforms to determine appropriate patient care strategies, improve patient safety and wellbeing, or even improve social media reputation for medical practices. [Population health management software](https://www.g2.com/categories/population-health-management) **:** Population health management depends upon data analytics to improve community health outcomes. Analytics enables healthcare providers to target individuals for outreach, monitor year-over-year progress for chronically ill communities, and improve value-based reimbursement by ensuring better health outcomes. [Healthcare learning management systems (LMS)](https://www.g2.com/categories/healthcare-learning-management-systems-lms) **:** Continued education is important for hospital staff to remain compliant with ever-changing healthcare regulations. Healthcare LMS tools make it easier for healthcare staff to receive and track the appropriate accreditations or certifications. Integration with a healthcare analytics platform allows administrators to monitor staff compliance with specific training requirements. [Revenue cycle management software](https://www.g2.com/categories/revenue-cycle-management) **:** Revenue cycle management relies on data analytics to ensure KPIs are met and that historical trends allow for proactive response to revenue cycle performance. A dedicated analytics platform can help benchmark revenue cycle performance against competitors and identify which specific portions of the process are performing well versus others. ### Challenges with Healthcare Analytics Software Software solutions can come with their own set of challenges.  **Complexity:** Depending on the scale of the healthcare organization, finding the right healthcare analytics platform and implementing it can be daunting. The need to integrate with all existing systems while ensuring the analytics platform can scale and be used by various staff at various levels of IT expertise can lead to an ever-growing list of requirements when searching for the right solution.  **Data security:** Healthcare analytics software ingests a staggering amount of sensitive health data. A data breach could be costly to healthcare providers and potentially dangerous for patients. A good analytics platform will enable appropriate data management standards to ensure sensitive data is not compromised and that all information is securely stored and backed up. **Lack of APIs** : Interoperability remains one of the biggest challenges for the healthcare industry. A healthcare analytics platform that can’t utilize APIs will have less data access compared to platforms that support APIs. This can impact population health initiatives, patient medical record access, and even healthcare software development. ### How to Buy Healthcare Analytics Software #### Requirements Gathering (RFI/RFP) for Healthcare Analytics Software If a healthcare organization is just starting out and looking to purchase its first healthcare analytics platform, or maybe an organization needs to update a legacy system--wherever it is in its buying process, G2.com can help select the best healthcare analytics platform. Given the broad use cases for healthcare analytics, an organization should identify the strongest areas for improvement as it begins identifying potential vendors. The organization should consider factors such as staff size, patient needs, and compliance concerns. Depending on these factors and many others, different healthcare analytics platforms will have varying success. #### Compare Healthcare Analytics Software Products **Create a long list** From meeting the business functionality needs to implementation, vendor evaluations are an essential part of the software buying process. For ease of comparison, after all demos are complete, it helps to prepare a consistent list of questions regarding specific needs and concerns to ask each vendor. **Create a short list** From the long list of vendors, it is helpful to narrow down the list of vendors and come up with a shorter list of contenders, preferably no more than three to five. With this list in hand, organizations can produce a matrix to compare the features and pricing of the various solutions.  **Conduct demos** To ensure the comparison is thorough, the user should demo each solution on the short list with the same use case and datasets. This will allow the organizations to evaluate like for like and see how each vendor stacks up against the competition. The organization should also identify specific reports that are frequently needed and see how the product’s data visualization tools work. Determine the quality of tech support that each vendor provides in the event that staff require additional support and onboarding. Understanding the data migration and deletion process at the start and end of a contract is also important. #### Selection of Healthcare Analytics Software **Choose a selection team** Before getting started, it's crucial to create a winning team that will work together throughout the entire process, from identifying pain points to implementation. The software selection team should consist of organization members with the right interest, skills, and time to participate in this process. It’s important to include team members across various roles, including health information management, IT, administrative, and clinical staff. All these roles will interact with a healthcare analytics platform differently, so it’s important to select a system that works for everyone. In smaller organizations, the vendor selection team may be smaller, with fewer participants multitasking and taking on more responsibilities. **Negotiation** Once the selection team has narrowed down their software picks, it’s time to discuss customization options, pricing, and the type of support needed from the vendor. It’s always important to address pricing options, even when they are listed on a vendor’s website. Many software vendors will provide discounts and custom pricing options based on what the buyer is looking to purchase.  **Final decision** After this stage, and before going all in, it is recommended to roll out a test run or pilot program to test adoption with a small sample size of users. The buyer can be confident that the selection was correct if the tool is well used and received. If not, it might be time to go back to the drawing board.