Best Email Marketing Software - Page 47

How Many Email Marketing Software Products Does G2 Track?

Total Products under this Category: 810

Category Stats (Nov 2026)

  • Average Rating: 4.37/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Mailarrow (+8.82%) - Among all products in this category, Mailarrow recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Email Marketing Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 83,100+ Authentic Reviews
  • 810+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Email Marketing Software

G2 Grid® for Email Marketing Software plotting products by satisfaction and market presence

Highlighted products: Constant Contact, Brevo, Intuit Mailchimp Email Marketing, Instantly, lemlist, Flodesk, Pipedrive, and Dotdigital.

Underlying data: [Grid® JSON](https://www.g2.com/categories/email-marketing/grids.json?focus%5B%5D=constant-contact&focus%5B%5D=brevo-brevo&focus%5B%5D=intuit-mailchimp-email-marketing&focus%5B%5D=instantly&focus%5B%5D=lemlist&focus%5B%5D=flodesk&focus%5B%5D=pipedrive&focus%5B%5D=dotdigital)

NiftyImages

NiftyImages is a tool to engage clients with personalized images and countdown timers for email.

Average Rating: 4.3/5.0

Total Reviews: 9

How Do G2 Users Rate NiftyImages?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind NiftyImages?

Who Uses This Product?

  • Company Size: 70% Medium, 40% Small

What Are Recent G2 Reviews of NiftyImages?

What Are G2 Users Discussing About NiftyImages?

Nomination

Nomination provides a SaaS sollution that allow user to contact the right person, at the right time through a reliable and up-to-date database of more than 230,000 executives in France.

Who Is the Company Behind Nomination?

Noptin

Noptin is a fast, lightweight email marketing automation plugin for WordPress, designed to help users collect subscribers, grow their newsletter audience, and send newsletters and notifications directly from their website without relying on expensive third-party email services. It operates entirely on your own WordPress site, ensuring GDPR compliance and placing no limits on the number of subscribers you can collect. Key Features and Functionality: - AI-Powered Email Generation: Noptin AI generates unique, visually appealing newsletters, automations, and full email courses in seconds, allowing users to send engaging emails without extensive manual effort. - Subscription Forms and Popups: Easily create and display subscription forms, popups, and widgets to collect email subscribers and grow your mailing list. - Automation Rules: Set up automation rules to send welcome emails, notify subscribers of new posts, and manage subscriber tags and lists based on user actions. - Integration with Popular Plugins: Noptin seamlessly integrates with over 60 popular WordPress plugins and services, including WooCommerce, Gravity Forms, Mailchimp, and HubSpot, enhancing its functionality without additional costs. - Unlimited Subscribers and Emails: Collect and manage an unlimited number of subscribers and send unlimited newsletters, automated emails, and courses without any restrictions. Primary Value and Solutions: Noptin simplifies email marketing for WordPress users by providing an all-in-one solution that eliminates the need for third-party email services. Its AI-powered features save time and effort in creating engaging content, while its lightweight design ensures minimal impact on site performance. By offering unlimited subscribers and emails, along with seamless integrations, Noptin empowers users to effectively manage and grow their email marketing campaigns directly from their WordPress dashboard.

Who Is the Company Behind Noptin?

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Notificare

Notificare is a leading powerful Customer Engagement Platform that helps brands to (re)engage their audience, shed light on customer behavior, and increase conversions. One single tool, with channels App Push, Web Push, Email, SMS, and Mobile Wallet, to deliver the most engaging messages and interactions. Founded in 2012, Headquartered in Rotterdam, Netherlands. Notificare is ISO/IEC 27001:2013 certified. Proudly serving clients like Rituals, Hunkemöller, ICI Paris XL, Jumbo supermarkets and G-Star. Every superhero needs a sidekick. notificare.com

Average Rating: 4.4/5.0

Total Reviews: 4

How Do G2 Users Rate Notificare?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Notificare?

Who Uses This Product?

  • Company Size: 60% Small, 40% Medium

What Are Recent G2 Reviews of Notificare?

What Are G2 Users Discussing About Notificare?

Notifuse

Notifuse is an open-source email marketing and automation platform for teams that want to own both their contact data and their sending costs. It covers the whole lifecycle in one application: a drag-and-drop email builder, list and segment management, broadcast campaigns with A/B testing, multi-step automation journeys, a transactional API, and cookieless web analytics. Two things make it different from the hosted incumbents. First, bring-your-own-provider sending. You connect your own Amazon SES, Postmark, SendGrid, Mailgun, Mailjet, SparkPost or SMTP account. Notifuse never charges per email, and every plan includes unlimited sends — you pay your provider's raw rate, which with Amazon SES is roughly $0.10 per 1,000 emails. Second, active-contact billing. Only contacts with activity in the trailing 30 days count toward your plan. Dormant contacts sit in your database for free instead of inflating your invoice the way they do on platforms that bill on total list size. WHO IT IS FOR - Marketing and growth teams who want Mailchimp- or Klaviyo-class capability without per-contact and per-email pricing. - SaaS and product teams who need transactional email, lifecycle automations and a REST API in the same tool as their newsletter. - Agencies and consultancies running several clients from isolated workspaces. - Organisations with data-residency, GDPR or procurement requirements that need email marketing running inside their own infrastructure. EMAIL CREATION - Visual drag-and-drop builder that outputs responsive MJML, plus a code editor when you need full control. - Liquid templating for personalisation, custom contact fields and dynamic content. - Live preview, test sends, and AI assistance for drafting and editing templates. CAMPAIGNS AND AUTOMATION - Broadcast campaigns with scheduling, send-rate control and A/B testing on subject line, content and send time. - Visual automation builder: multi-step journeys assembled from delays, branches, condition filters, list add and remove actions, in-flow A/B tests and webhook calls. - Draft, live and paused states so you can edit a running journey safely, with per-contact enrollment status and a full per-step history. - Advanced segmentation: behavioural conditions, RFM, nested logic, list status, link clicks and custom events. CONTACTS AND DATA - Contact profiles with a unified timeline — sends, opens, clicks, list changes, automation runs, custom events and website sessions on one thread. - Custom event ingestion, external data feeds, and outgoing webhook subscriptions for your own systems. - Contact import, custom fields, and multi-tenant workspaces with roles and permissions. DELIVERABILITY AND SENDING - Six email provider integrations plus generic SMTP, configured per workspace. - Bounce, complaint and delivery event processing from every supported provider. - Open tracking, click tracking and per-link click analytics. ANALYTICS - Campaign reporting on delivery, opens, clicks, conversions and revenue goals. - Built-in cookieless, GDPR-friendly web analytics: sessions measured by real engaged time rather than wall-clock, channel attribution with editable rules, conversion goals and custom dimensions. No cookie banner, so you measure all of your traffic rather than the share that accepts consent. DEVELOPER SURFACE - Full REST API with a published OpenAPI specification, including a transactional send endpoint. - Embeddable Notification Center widget for in-app notifications and subscription preferences. - S3-compatible file manager, Supabase integration, and OIDC single sign-on. - Go backend, React console, PostgreSQL. One application and one database — no message broker, no separate analytics warehouse to operate. DEPLOYMENT Self-host Notifuse with Docker Compose on any VPS: the source is AGPL-3.0 on GitHub and an interactive wizard handles first-run configuration. Or use Notifuse Cloud, fully managed from $16/month, with daily backups, point-in-time recovery, zero-downtime updates and on-demand full database exports. Feature parity is complete between the two, and every Cloud plan includes every feature — plans differ only by scale limits. 14-day free trial on any plan.

Who Is the Company Behind Notifuse?

Om Lead

OmLead is a smart lead generation and outreach platform designed to help businesses find, verify, and convert high-quality leads faster. It brings together lead discovery, email verification, and campaign management in one simple dashboard. With automation, accurate data, and seamless integrations, OmLead helps teams streamline sales workflows, improve outreach results, and scale growth with confidence—without unnecessary complexity.

Who Is the Company Behind Om Lead?

Oncord

Oncord is the complete website and digital marketing platform. Simple, secure and connected. Take control of your website pages and publish blog articles with an intuitive drag-and-drop page editor. Use web forms to grow an accurate contact database. Get better results from your digital marketing efforts by sending targeted email and SMS messages. Improve your campaigns with insightful statistics. Sell online, and integrate with popular accounting and CRM solutions.

Average Rating: 5.0/5.0

Total Reviews: 4

How Do G2 Users Rate Oncord?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Oncord?

  • Seller: Oncord
  • Year Founded: 2005
  • HQ Location: Brisbane, AU
  • LinkedIn® Page: www.linkedin.com
    14 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 75% Small, 25% Medium

What Do G2 Reviewers Say About Oncord?

AI-generated summary from verified user reviews

Pros
  • Users enjoy the customizability of Oncord, seamlessly creating beautiful websites while integrating key tools effectively.
  • Users love the customization features of Oncord, making it easy to create a beautiful and functional website.
  • Users love the ease of creation with Oncord, allowing for intuitive website customization and streamlined tool integration.
  • Users praise the ease of use of Oncord, finding it intuitive and simplifying website creation.
  • Users appreciate the easy creation of customized websites with Oncord, streamlining their workflow with integrated tools.

What Are Recent G2 Reviews of Oncord?

What Are G2 Users Discussing About Oncord?

OnVoard

Email Marketing for Ecommerce

Average Rating: 4.5/5.0

Total Reviews: 3

How Do G2 Users Rate OnVoard?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind OnVoard?

  • Seller: OnVoard
  • Year Founded: 2017
  • HQ Location: Singapore, SG
  • LinkedIn® Page: linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Large

What Are Recent G2 Reviews of OnVoard?

What Are G2 Users Discussing About OnVoard?

OptCulture

OptCulture simplifies retail marketing. It replaces fragmented tools with a single AI-powered platform. The goal is simple: maximize customer lifetime value and drive repeat revenue. It unites custom loyalty programs, automated campaigns, and real-time personalization, both online and in-store. The connection doesn’t stop at checkout. OptCulture uses interactive e-receipts and wallet integrations (Apple and Google) to bring shoppers back. First-time buyers become loyal regulars. Every interaction turns into measurable growth. Key Capabilities: - Unified Engagement & Loyalty: Seamlessly combines customizable loyalty programs, campaign automation, offer management, and real-time personalization across all online and offline touchpoints. - Data-Driven Personalization: Leverages a unified view of customer data to trigger automated, targeted campaigns and behavior-based offers that turn first-time buyers into loyal repeat customers. - Enhanced Post-Purchase Experience: Extends engagement past checkout with interactive e-receipts, feedback capture, and direct integration with Apple and Google Wallet for effortless redemption of loyalty cards, coupons, and gift cards.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind OptCulture?

  • Seller: OptCulture
  • HQ Location: Hyderabad, India
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®
  • Phone: +1 (325) 880-1871

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of OptCulture?

What Are G2 Users Discussing About OptCulture?

OutMass

OutMass is a Chrome and Edge extension for Outlook on the web that enables bulk email campaigns directly from the inbox. It supports mail merge with contact imports from CSV files and merge tags from your own CSV columns, like {{firstName}} and {{company}}, for personalized messaging. Real-time open and click tracking provides engagement insights. Automated follow-ups target non-responders and stop when replies are received. These follow-ups are managed server-side for reliable delivery. Scheduled sends and OneDrive attachments are built in, and both Microsoft 365 and Outlook.com accounts are supported. OutMass uses the Microsoft Graph API for sending emails, improving deliverability by routing messages through the sender's own account. Features include A/B subject testing, an AI email writer, and reusable email templates. The free plan includes 250 emails per month; paid tiers unlock higher volumes and advanced options.

Who Is the Company Behind OutMass?

outreachbin

OutReachBin lets you send unlimited mass emails that land in inbox! Get more opens, more leads, and more sales. Increase sender reputation and deliverability. Automations and sequences. Never miss a follow-up. Email personalization. Raise sender reputation.

Average Rating: 3.9/5.0

Total Reviews: 18

How Do G2 Users Rate outreachbin?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind outreachbin?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 95% Small

What Are Recent G2 Reviews of outreachbin?

What Are G2 Users Discussing About outreachbin?

OutSends

The complete outbound platform, and Automation .

Who Is the Company Behind OutSends?

Paloma

Paloma is a Swedish platform for newsletters, SMS, events and marketing automation, built and supported in Sweden since 2003. Create and send newsletters with ready-made templates and a drag-and-drop editor, reach customers by SMS, run events with registration pages and tickets, and set up automated flows that send themselves. All four modules share the same contacts, so you work in one place. Why organisations choose Paloma: - Data stored in Sweden at Telia Cygate (ISO 27001), GDPR-compliant, with a data processing agreement included. - Personal support in Swedish. In September 2026, 97% of customers who contacted support were very satisfied. - Used by more than 1,500 organisations, including over 40 municipalities, 6 regions and 25 government agencies and universities. - Unlimited contacts in every plan. Pricing is based on sending volume. - Free plan with 250 sends per month, no credit card and no time limit. Paid plans from 95 SEK per month, no binding period. Rated 4.57 of 5 on BusinessWith.

Who Is the Company Behind Paloma?

  • Seller: Paloma
  • Year Founded: 2007
  • HQ Location: Hedemora, SE
  • LinkedIn® Page: www.linkedin.com
    15 employees on LinkedIn®
Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated April 9, 2026