# Best Display Advertising Software *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Display advertising software helps companies advertise on a wide range of websites. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. Display advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. Display advertising software provides advertisers with the broadest reach comparative to other advertising channels, as it is among the most common form of online advertising. Display advertising functionality may be offered through a best-of-breed product, but is more commonly offered as part of a [cross-channel advertising platform](https://www.g2.com/categories/cross-channel-advertising), which includes additional channel functionality across [search](https://www.g2.com/categories/search-advertising), [mobile](https://www.g2.com/categories/mobile-advertising), [social media](https://www.g2.com/categories/social-media-advertising), or [video](https://www.g2.com/categories/video-advertising). Display advertising products may also function as a [demand side platform (DSP)](https://www.g2.com/categories/demand-side-platform) to serve ads in real time through a process called real-time bidding (RTB). Display advertising products are paralleled by [publisher ad management](https://www.g2.com/categories/publisher-ad-management) products, including publisher ad servers and [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), that allow website owners to create and sell ad inventory on their websites. To qualify for inclusion in the Display Advertising category, a product must: - Offer tools for uploading or creating display ads such as banners, overlays, or rich media ads - Be able to buy and serve display ads to websites via ad networks, ad exchanges, or directly with website publishers - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics reach, conversions, and ROAS ## Top Display Advertising Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5.0 (866 reviews) | Multi-channel programmatic display with white-glove support | "[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)" | | 2 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (182 reviews) | Omnichannel programmatic buying with supply-agnostic reach | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" | | 3 | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5.0 (763 reviews) | Cross-channel retargeting with policy-flexible inventory | "[Effortless Campaign Launch with Powerful Retargeting](https://www.g2.com/survey_responses/adroll-review-13128954)" | | 4 | [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5.0 (650 reviews) | Account-based display advertising with CRM-synced intent targeting | "[Accurate Targeting, Needs UI Improvements](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-11917117)" | | 5 | [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) | 4.2/5.0 (187 reviews) | AI-driven prospecting and cookieless display targeting | "[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)" | | 6 | [LocaliQ](https://www.g2.com/products/localiq/reviews) | 4.5/5.0 (1,048 reviews) | Local display campaigns with managed lead attribution | "[Dependable Marketing Partner with Excellent Communication](https://www.g2.com/survey_responses/localiq-review-12899666)" | | 7 | [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) | 4.3/5.0 (779 reviews) | AI-scored display creative variation testing | "[AI Precision Boosts Our Ad Campaigns](https://www.g2.com/survey_responses/adcreative-ai-review-11941792)" | | 8 | [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5.0 (1,392 reviews) | Granular audience targeting for paid social display | "[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)" | | 9 | [Brave](https://www.g2.com/products/brave/reviews) | 4.6/5.0 (528 reviews) | Privacy-first display advertising with user-rewarded opt-in | "[Finally a browser that doesn't feel like it's spying on you.](https://www.g2.com/survey_responses/brave-review-12970336)" | | 10 | [FCC Ads Manager](https://www.g2.com/products/fcc-ads-manager/reviews) | 4.3/5.0 (68 reviews) | Flipkart-native display and keyword-targeted campaigns | "[Ideal Interface for Ads](https://www.g2.com/survey_responses/fcc-ads-manager-review-8493433)" | --- ## What Are the Most Common Questions About Display Advertising Software? *AI-generated · Last updated: May 26, 2026* ### What display ad software with AI creative generation for teams without a dedicated designer? Based on G2 reviews, buyers looking for display advertising software with AI-assisted creative help often mention tools that reduce manual design work, speed up testing, and support teams without deep creative resources. According to verified users, StackAdapt stands out for its Creative Studio, AI assistant, and support team that helps with assets and campaign setup. G2 reviewers also mention AdRoll for easy campaign creation, AI-assisted setup, and support with HTML or animated ad assets. For more direct creative generation, reviewers highlight AdCreative.ai for quickly producing multiple ad variations and resizing assets for different formats, though some users note they still refine outputs manually. **Here are some of the top-rated products on G2:** - [StackAdapt](https://www.g2.com/products/stackadapt/reviews/stackadapt-review-12729400) – helps teams launch display campaigns with Creative Studio support, AI-assisted reporting, and easy asset setup - [AdRoll](https://www.g2.com/products/adroll/reviews/adroll-review-12664197) – useful for quick ad setup, retargeting, and creative support for teams without large in-house design resources - [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews/adcreative-ai-review-12532113) – suited for generating multiple ad concepts and sizes quickly when design bandwidth is limited ### What display advertising platforms with the best audience targeting and retargeting capabilities? Based on G2 reviews, strong audience targeting and retargeting are recurring reasons buyers choose display advertising platforms. According to verified users, StackAdapt is frequently praised for firmographic, ABM, contextual, intent-based, and third-party audience targeting, along with access to multiple channels from one dashboard. G2 reviewers mention The Trade Desk for granular audience setup, real-time optimization, and strong cross-channel targeting control. AdRoll is also repeatedly highlighted for simple but effective retargeting, especially for bringing site visitors back and running targeted campaigns across display and other channels. Reviewers often emphasize that the best fit depends on whether you prioritize advanced segmentation, account-based use cases, or straightforward remarketing execution. ### What display advertising software with the best reviews from digital marketing managers at agencies? Based on G2 reviews, StackAdapt appears most consistently praised by agency-side users for display advertising software. According to verified users at agencies, the platform is valued for intuitive navigation, fast campaign launches, strong support from account teams, and the ability to manage display, native, video, CTV, and other formats from one place. G2 reviewers mention that agency teams especially appreciate forecasting tools, audience segmentation, creative support, and managed-service guidance that feels like an extension of their internal staff. Some reviews note a learning curve, reporting exports, or occasional navigation friction, but overall agency sentiment is especially strong around usability, responsiveness, and campaign performance visibility. ### What is the best display advertising platforms for small marketing agencies managing multiple client campaigns? Based on G2 reviews, StackAdapt is the strongest fit for small marketing agencies managing multiple client campaigns. According to verified users, it helps agencies centralize display and other digital channels in one platform, launch campaigns quickly, and rely on responsive account teams for setup, pacing, and optimization support. G2 reviewers mention that smaller agencies benefit from its intuitive interface, managed-service help, broad targeting options, and time-saving tools like bulk editing, forecasting, and integrations. Reviewers also note that the platform can feel more accessible than some enterprise DSPs while still giving agencies enough depth to manage multiple clients, audiences, and placements without juggling as many separate vendor relationships. **Here are some of the top-rated products on G2:** - [StackAdapt](https://www.g2.com/products/stackadapt/reviews/stackadapt-review-12626779) – helps small agencies manage multiple placements, audiences, and channels from one platform with strong rep support - [AdRoll](https://www.g2.com/products/adroll/reviews/adroll-review-12705227) – supports multi-client retargeting with sub-accounts, simple billing workflows, and easy banner campaign management - [Fluency](https://www.g2.com/products/fluency-fluency/reviews/fluency-review-12309625) – centralizes campaign reporting and client-level management for teams handling many accounts at once ### What most reliable display ad platforms based on reviews from digital marketing agencies? Based on G2 reviews, reliability in display ad platforms usually comes down to consistent campaign delivery, responsive support, and trustworthy reporting. According to verified users at agencies, StackAdapt is often described as dependable for campaign execution, pacing, and day-to-day account support. G2 reviewers also call out The Trade Desk for strong platform control, integrations, and stable cross-channel campaign management, though some note a steeper learning curve. Simpli.fi is mentioned for dependable geofencing and consistent performance, especially for localized campaigns, while agency reviewers also highlight strong communication from its support team. Across reviews, the most reliable options are typically the ones agencies say they can launch with confidently and optimize without constant platform friction. **Here are some of the top-rated products on G2:** - [StackAdapt](https://www.g2.com/products/stackadapt/reviews/stackadapt-review-12324687) – valued by agencies for reliable launches, pacing oversight, and responsive account support - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews/the-trade-desk-review-12174421) – used for stable multichannel campaign execution with strong targeting and optimization controls - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews/simpli-fi-review-12756098) – noted for dependable geofencing, clear campaign management, and prompt team support ### What is the best display advertising platform for a marketing agency managing multiple clients on limited budgets? Based on G2 reviews, StackAdapt is the best fit for a marketing agency managing multiple clients on limited budgets. According to verified users, agencies value its ability to consolidate channels, simplify campaign launches, and provide support that reduces the need for extra internal headcount. G2 reviewers mention that it helps teams move quickly, manage audiences across campaigns, and monitor results from a single dashboard. Some reviewers note that premium inventory or managed-service tiers may not suit every small budget, but agency users still describe the platform as efficient and practical for maximizing available spend through strong support, streamlined workflows, and flexible campaign management across multiple client accounts. **Here are some of the top-rated products on G2:** - [StackAdapt](https://www.g2.com/products/stackadapt/reviews/stackadapt-review-12322554) – helps agencies get campaigns live quickly with managed support that saves time for lean teams - [AdRoll](https://www.g2.com/products/adroll/reviews/adroll-review-9894806) – often described as budget-friendly for retargeting and easy creative changes across client accounts - [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews/quantcast-platform-review-9634175) – reviewers say it can activate lower-spend clients quickly while still supporting campaign scale ### What display advertising software with the best creative production workflow for high-volume ad campaigns? Based on G2 reviews, the strongest creative production workflows for high-volume display campaigns are usually tied to template reuse, bulk variation management, and faster QA. According to verified users, Celtra is repeatedly praised for speeding production with drag-and-drop tools, campaign asset management, and the ability to support many formats from one workflow. G2 reviewers also mention Bannerflow and Zuuvi for helping teams create and update ads without heavy technical work, while Celtra reviewers especially emphasize its strength for large-scale, multi-format production. Reviewers note that these tools can reduce dependency on developers and make it easier to manage many creative versions, though some users still want better previews, reporting, or more intuitive project organization. **Here are some of the top-rated products on G2:** - [Celtra](https://www.g2.com/products/celtra/reviews/celtra-review-12268681) – supports scalable design operations with reusable templates, auto layout, and quick multi-market ad production - [Bannerflow](https://www.g2.com/products/bannerflow/reviews/bannerflow-review-11996157) – helps teams automate ad creation and publishing to reduce repetitive manual work - [Zuuvi](https://www.g2.com/products/zuuvi/reviews/zuuvi-review-11686936) – useful for producing large numbers of ad variants across markets while improving speed and consistency ### What display advertising platforms with the best budget pacing transparency and spend reporting accuracy? Based on G2 reviews, budget pacing transparency and spend visibility are strongest in platforms that make budgets easy to monitor without jumping between tools. According to verified users, Quantcast Platform is often praised for accurate daily pacing, accessible reporting, and a UI that makes campaign performance easier to understand. G2 reviewers also mention StackAdapt for dashboard transparency and visibility into campaign activity, while Fluency stands out for agencies that need centralized pacing, budget tracking, and alerts across many accounts. Reviewers do still mention occasional reporting limitations or slower advanced reports in some tools, but the most trusted options are the ones users describe as helping them stay on top of spend and quickly spot over- or under-pacing. ### What display ad tools with the best cross-channel reporting and ROAS attribution for agencies? Based on G2 reviews, agencies looking for stronger cross-channel reporting and attribution often prioritize visibility across formats, cleaner dashboards, and easier performance analysis. According to verified users, StackAdapt is frequently recognized for reporting across multiple channels, attribution support, and integrations that help agencies consolidate insights. G2 reviewers also mention illumin for customer journey visibility, cross-channel planning, and reporting that supports full-funnel measurement. Quantcast Platform is highlighted for audience insights and real-time reporting, while some agencies also note tools like Connect and Fluency for pulling results together in one place. Across reviews, the strongest options are the ones agencies say help them interpret cross-channel impact without relying on scattered reports from separate systems. ### What programmatic display advertising tools for in-house marketing teams with limited DSP experience? Based on G2 reviews, in-house teams with limited DSP experience tend to prefer platforms that combine ease of setup, intuitive workflows, and strong support. According to verified users, StackAdapt is often described as approachable even for newer users because of its clean interface, onboarding help, and accessible account teams. G2 reviewers also mention Quantcast Platform for straightforward setup, easy navigation, and responsive reps that help teams get campaigns live quickly. AdRoll is another common fit for simpler retargeting and display workflows, especially when teams want less technical complexity. Reviewers generally say the best tools for less experienced in-house teams are the ones that shorten the learning curve without taking away too much campaign visibility. ## G2 Grid® for Display Advertising Software ![G2 Grid® for Display Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/display-advertising/grids.png?focus%5B%5D=5910&focus%5B%5D=4907&focus%5B%5D=3026&focus%5B%5D=54066&focus%5B%5D=5532&focus%5B%5D=3249&focus%5B%5D=162814&focus%5B%5D=115912) Highlighted products: StackAdapt, The Trade Desk, AdRoll, AdRoll ABM (Formerly RollWorks), Quantcast Platform, LocaliQ, AdCreative.ai, and Brave. Underlying data: [Grid® JSON](https://www.g2.com/categories/display-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=adroll&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=quantcast-platform&focus%5B%5D=localiq&focus%5B%5D=adcreative-ai&focus%5B%5D=brave) ## How Many Display Advertising Software Products Does G2 Track? **Total Products under this Category:** 225 ### Category Stats (Jul 2026) - **Average Rating**: 4.24/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Realize (+14.62%) - Among all products in this category, Realize recorded the largest rating increase compared to last month *Last updated: July 20, 2026* ## How Does G2 Rank Display Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 15,900+ Authentic Reviews - 225+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Display Advertising Software Is Best for Your Use Case? - **Leader:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Highest Performer:** [Connect](https://www.g2.com/products/bridge-connect/reviews) - **Easiest to Use:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Top Trending:** [Fluency](https://www.g2.com/products/fluency-fluency/reviews) - **Best Free Software:** [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) --- **Sponsored** ### Teikametrics Teikametrics is an AI-powered retail marketplace optimization platform designed to help users drive profitable growth across major online marketplaces such as Amazon, Walmart, and TikTok Shop. This innovative solution leverages advanced technology to streamline various aspects of marketplace management, enabling brands and agencies to make informed decisions quickly and efficiently. The platform is particularly beneficial for e-commerce businesses looking to enhance their performance in competitive retail environments. Teikametrics caters to a diverse target audience, including brands, agencies, and sellers who require a comprehensive solution to manage advertising, product listings, inventory, and performance analytics. By integrating these critical components into a single operating system, Teikametrics eliminates the need for multiple disconnected tools, allowing users to focus on growth and profitability. At the heart of Teikametrics is ARI, the proprietary and patent-pending Generative AI engine. ARI distinguishes itself by connecting various optimization levers that directly influence profitability. This includes real-time adjustments to advertising strategies based on margin, demand, and inventory levels, ensuring that marketing efforts are always aligned with business objectives. Additionally, the platform continuously optimizes product listings for both organic and paid performance, enhancing visibility and driving sales. Teikametrics also offers robust inventory forecasting capabilities, which help prevent wasted spending and stock-outs, ultimately leading to a more efficient allocation of resources. The platform transforms raw marketplace data into actionable insights, providing users with clear, decision-ready recommendations that facilitate strategic planning. This level of automation is particularly advantageous for high-volume, high-complexity workflows that would typically require large teams, enabling users to scale operations more effectively. In summary, Teikametrics is purpose-built for retail marketplaces, distinguishing itself from generic advertising technology or business intelligence software. By automating complex processes and integrating essential functions, the platform empowers users to operate more efficiently and achieve sustainable growth in an increasingly competitive landscape. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=277&secure%5Bchosen_at%5D=2026-07-20T22%3A36%3A45Z&secure%5Bdisplayable_resource_id%5D=277&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=277&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=47039&secure%5Bresource_id%5D=277&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdisplay-advertising%3Fpage%3D14&secure%5Btoken%5D=201c4614ca8b73ae36c06d7070f494606526bfea27a86c39fe0e63687553d86b&secure%5Burl%5D=https%3A%2F%2Fwww.teikametrics.com%2Fplatform%2F%3Futm_source%3Dg2%26utm_medium%3Dppc_g2%26utm_campaign%3Dg2_clicks%26utm_content%3DARI&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Display Advertising Software Products in 2026? ### 1. [StackAdapt](https://www.g2.com/products/stackadapt/reviews) StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM. **Average Rating:** 4.7/5.0 **Total Reviews:** 866 **How Do G2 Users Rate StackAdapt?** - **Close Ecosystem API:** 8.7/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.6/10) - **Display Functionality:** 9.3/10 (Category avg: 8.5/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.2/10) **Who Is the Company Behind StackAdapt?** - **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt) - **Company Website:** https://www.stackadapt.com - **Year Founded:** 2014 - **HQ Location:** Ontario - **Twitter:** @StackAdapt (2,579 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5045143/ (1,790 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Digital Strategist - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 62% Small-Business, 31% Mid-Market #### What Are StackAdapt's Pros and Cons? **Pros:** - Ease of Use (121 reviews) - Customer Support (116 reviews) - Team Helpfulness (98 reviews) - Helpful (87 reviews) - Features (77 reviews) **Cons:** - Reporting Limitations (26 reviews) - Reporting Issues (21 reviews) - Budget Management (20 reviews) - Limited Reporting (19 reviews) - Poor Reporting (19 reviews) ### What Do G2 Reviewers Say About StackAdapt? *AI-generated summary from verified user reviews* **Pros:** - Users commend StackAdapt for its **ease of use** , allowing seamless campaign setup and efficient management. - Users commend StackAdapt's **superior customer support** , highlighting proactive assistance and innovative strategies for effective campaign management. - Users praise the **exceptionally helpful team** at StackAdapt, enhancing campaign management and client interactions through strategic insights. - Users appreciate the **exceptional support** from StackAdapt's team, enhancing their advertising campaigns and client interactions effectively. - Users value the **user-friendly interface** and powerful targeting options of StackAdapt for efficient ad campaign management. **Cons:** - Users find the **reporting limitations** of StackAdapt challenging, requiring custom pulls and complicating budget management. - Users find the **reporting process cumbersome** , often needing support for custom data pulls and complex organization. - Users find the **budget management** process complex and the billing limits frustrating for effective financial planning. - Users find **limited reporting capabilities** in StackAdapt, often requiring custom support pulls for straightforward data access. - Users find that **reporting can be convoluted** , requiring support for custom pulls and extra effort to organize data. #### What Are Recent G2 Reviews of StackAdapt? **"[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)"** **Rating:** 5.0/5.0 stars *— Amanda B.* [Read full review](https://www.g2.com/survey_responses/stackadapt-review-12629043) --- **"[In-Depth Yet Easy to Use, with Incredible Performance and Support](https://www.g2.com/survey_responses/stackadapt-review-12627008)"** **Rating:** 5.0/5.0 stars *— Alex S.* [Read full review](https://www.g2.com/survey_responses/stackadapt-review-12627008) --- #### What Are G2 Users Discussing About StackAdapt? - [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment ### 2. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. **Average Rating:** 4.4/5.0 **Total Reviews:** 182 **How Do G2 Users Rate The Trade Desk?** - **Close Ecosystem API:** 8.1/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.6/10) - **Display Functionality:** 8.8/10 (Category avg: 8.5/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.2/10) **Who Is the Company Behind The Trade Desk?** - **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) - **Company Website:** https://www.thetradedesk.com - **Year Founded:** 2009 - **HQ Location:** Ventura, CA - **Twitter:** @TheTradeDesk (20,680 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/892001/ (4,738 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 49% Mid-Market, 31% Small-Business #### What Are The Trade Desk's Pros and Cons? **Pros:** - Features (31 reviews) - Ease of Use (27 reviews) - Audience Targeting (25 reviews) - Targeting (23 reviews) - Campaign Management (21 reviews) **Cons:** - Learning Curve (20 reviews) - Expensive (13 reviews) - Complexity (12 reviews) - Complex Setup (10 reviews) - Difficult Setup (10 reviews) ### What Do G2 Reviewers Say About The Trade Desk? *AI-generated summary from verified user reviews* **Pros:** - Users value the **data-driven approach and transparency** of The Trade Desk for effective programmatic campaign management. - Users admire the **ease of use** of The Trade Desk, enhancing decision-making with its intuitive setup and streamlined processes. - Users appreciate the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign performance across diverse demographics. - Users appreciate the **advanced targeting options** of The Trade Desk, enhancing their campaign performance and audience reach. - Users value the **effortless campaign management** of The Trade Desk, enhancing efficiency and boosting ROI with user-friendly tools. **Cons:** - Users find the **steep learning curve** of The Trade Desk challenging, especially for newcomers to programmatic advertising. - Users find the **high cost and minimum spend** a barrier, especially for smaller campaigns and beginners. - Users find the **steep learning curve** of The Trade Desk challenging, especially for those new to the platform. - Users find the **complex setup** and steep learning curve challenging, particularly for smaller teams and campaigns. - Users find the **difficult setup** challenging, especially for new users needing extensive training and support to succeed. #### What Are Recent G2 Reviews of The Trade Desk? **"[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)"** **Rating:** 4.5/5.0 stars *— Nijat I.* [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603) --- **"[Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)"** **Rating:** 4.0/5.0 stars *— sai v.* [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667) --- #### What Are G2 Users Discussing About The Trade Desk? - [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model) - [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai) - [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google) - [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do) ### 3. [AdRoll](https://www.g2.com/products/adroll/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. **Average Rating:** 4.1/5.0 **Total Reviews:** 763 **How Do G2 Users Rate AdRoll?** - **Close Ecosystem API:** 7.5/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10) - **Display Functionality:** 8.3/10 (Category avg: 8.5/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.2/10) **Who Is the Company Behind AdRoll?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 56% Small-Business, 35% Mid-Market #### What Are AdRoll's Pros and Cons? **Pros:** - Ease of Use (108 reviews) - Ad Management (67 reviews) - Campaign Management (67 reviews) - Easy Setup (56 reviews) - Customer Support (55 reviews) **Cons:** - Limited Features (25 reviews) - Campaign Management (22 reviews) - Reporting Limitations (22 reviews) - Expensive (19 reviews) - Difficult Reporting (18 reviews) ### What Do G2 Reviewers Say About AdRoll? *AI-generated summary from verified user reviews* **Pros:** - Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. - Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. - Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. - Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. - Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. **Cons:** - Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. - Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. - Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. - Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. - Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. #### What Are Recent G2 Reviews of AdRoll? **"[Effortless Campaign Launch with Powerful Retargeting](https://www.g2.com/survey_responses/adroll-review-13128954)"** **Rating:** 4.0/5.0 stars *— Raad S.* [Read full review](https://www.g2.com/survey_responses/adroll-review-13128954) --- **"[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)"** **Rating:** 5.0/5.0 stars *— Ghiselle L.* [Read full review](https://www.g2.com/survey_responses/adroll-review-12697341) --- #### What Are G2 Users Discussing About AdRoll? - [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment - [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment - [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google) - [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment - [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment ### 4. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. **Average Rating:** 4.3/5.0 **Total Reviews:** 650 **How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?** - **Close Ecosystem API:** 7.4/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10) - **Display Functionality:** 8.7/10 (Category avg: 8.5/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.2/10) **Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Mid-Market, 28% Small-Business #### What Are AdRoll ABM (Formerly RollWorks)'s Pros and Cons? **Pros:** - Ease of Use (168 reviews) - Audience Targeting (105 reviews) - Targeting (102 reviews) - Intent Data (99 reviews) - Customer Support (91 reviews) **Cons:** - Learning Curve (66 reviews) - Missing Features (60 reviews) - Limited Features (45 reviews) - Campaign Issues (42 reviews) - Targeting Limitations (41 reviews) ### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support. - Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey. - Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels. - Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns. - Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process. **Cons:** - Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology. - Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use. - Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation. - Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting. - Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **"[Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)"** **Rating:** 4.5/5.0 stars *— Austin V.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350) --- **"[Accurate Targeting, Needs UI Improvements](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-11917117)"** **Rating:** 4.5/5.0 stars *— Amit Y.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-11917117) --- #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) ### 5. [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com **Average Rating:** 4.2/5.0 **Total Reviews:** 187 **How Do G2 Users Rate Quantcast Platform?** - **Close Ecosystem API:** 7.1/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10) - **Display Functionality:** 8.5/10 (Category avg: 8.5/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.2/10) **Who Is the Company Behind Quantcast Platform?** - **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast) - **Company Website:** https://www.quantcast.com - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **Twitter:** @Quantcast (10,210 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/60540/ (527 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Programmatic Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 40% Mid-Market, 34% Small-Business #### What Are Quantcast Platform's Pros and Cons? **Pros:** - Ease of Use (37 reviews) - Insights (36 reviews) - Helpful (29 reviews) - User Interface (28 reviews) - Campaign Management (23 reviews) **Cons:** - Limited Features (15 reviews) - Missing Features (15 reviews) - Poor Reporting (11 reviews) - Reporting Issues (11 reviews) - Reporting Limitations (10 reviews) ### What Do G2 Reviewers Say About Quantcast Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Quantcast Platform, enabling quick report creation and streamlined campaign management. - Users appreciate the **valuable insights** from Quantcast Platform, making it easy to optimize and manage campaigns effectively. - Users appreciate the **ease of use** in setting up campaigns on the Quantcast Platform, enhancing their overall experience. - Users appreciate the **user-friendly interface** of the Quantcast Platform, enabling quick setup and easy campaign management. - Users appreciate the **ease of campaign management** in Quantcast, finding reporting and optimization remarkably user-friendly. **Cons:** - Users express frustration with the **limited features** of Quantcast Platform, particularly in campaign duplication and bulk editing. - Users identify the **missing features** in Quantcast Platform, such as bulk editing and improved reporting for efficiency. - Users face issues with **poor reporting** , including broken scheduled reports and limited visibility on conversion data. - Users experience **issues with reporting and API connections** , leading to delays and limited visibility on conversion data. - Users experience **reporting limitations** with Quantcast Platform, finding automated summaries inadequate and manual processes frustratingly slow. #### What Are Recent G2 Reviews of Quantcast Platform? **"[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12847693) --- **"[Actionable Affinity Insights That Speed Up Audience Buy-In and Social Performance](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)"** **Rating:** 5.0/5.0 stars *— Michelle M.* [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13124138) --- #### What Are G2 Users Discussing About Quantcast Platform? - [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for) - [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public) - [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost) - [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote ### 6. [LocaliQ](https://www.g2.com/products/localiq/reviews) LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,048 **How Do G2 Users Rate LocaliQ?** - **Close Ecosystem API:** 8.6/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.6/10) - **Display Functionality:** 9.0/10 (Category avg: 8.5/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.2/10) **Who Is the Company Behind LocaliQ?** - **Seller:** [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co) - **Company Website:** https://www.gannett.com/ - **Year Founded:** 1906 - **HQ Location:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019 - **LinkedIn® Page:** https://www.linkedin.com/company/gannett/ (5,795 employees on LinkedIn®) - **Ownership:** NYSE: GCI **Who Uses This Product?** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 71% Small-Business, 25% Mid-Market #### What Are LocaliQ's Pros and Cons? **Pros:** - Customer Support (27 reviews) - Helpful (27 reviews) - Team Helpfulness (18 reviews) - Business Growth (16 reviews) - Ease of Use (15 reviews) **Cons:** - Expensive (7 reviews) - High Costs (6 reviews) - Limited Features (6 reviews) - Poor Customer Support (6 reviews) - Sales (6 reviews) ### What Do G2 Reviewers Say About LocaliQ? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **dedicated customer support** from LocaliQ, enhancing their experience with personalized assistance and effective campaigns. - Users value the **personalized support** from LocaliQ, appreciating their consistent communication and genuine commitment to success. - Users appreciate the **dedicated support team** of LocaliQ, enhancing campaign implementation and overall success. - Users value the **business growth capabilities** of LocaliQ, effectively enhancing lead management and advertising outreach. - Users value the **ease of use** of LocaliQ, which streamlines workflows and simplifies campaign management for businesses. **Cons:** - Users find LocaliQ to be **expensive** , with high costs leading to unsatisfactory lead generation and financial strain. - Users note the **high costs** of LocaliQ, making it challenging for small businesses to justify the expenses. - Users express concern over **limited features** , citing vague metrics and lack of innovation in supporting business growth. - Users express concerns over **poor customer support** , citing slow email responses and lack of effective communication. - Users report **poor sales performance** from LocaliQ, feeling misled about lead generation and facing communication issues. #### What Are Recent G2 Reviews of LocaliQ? **"[LocaliQ Boosted Our Visibility with Targeted Marketing and Powerful Analytics](https://www.g2.com/survey_responses/localiq-review-12467228)"** **Rating:** 4.5/5.0 stars *— Prosper I.* [Read full review](https://www.g2.com/survey_responses/localiq-review-12467228) --- **"[Dependable Marketing Partner with Excellent Communication](https://www.g2.com/survey_responses/localiq-review-12899666)"** **Rating:** 5.0/5.0 stars *— Renferd K.* [Read full review](https://www.g2.com/survey_responses/localiq-review-12899666) --- #### What Are G2 Users Discussing About LocaliQ? - [What is WordStream used for?](https://www.g2.com/discussions/what-is-wordstream-used-for) - [What is ReachEdge used for?](https://www.g2.com/discussions/what-is-reachedge-used-for) - 1 comment - [What is LOCALiQ?](https://www.g2.com/discussions/what-is-localiq) - 1 comment, 1 upvote - [What happened to ThriveHive?](https://www.g2.com/discussions/what-happened-to-thrivehive) - 1 comment - [What does ThriveHive do?](https://www.g2.com/discussions/what-does-thrivehive-do) - 1 comment ### 7. [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) AdCreative.ai is the #1 most-used AI tool for advertising! Generate ROI-focused ad creatives, videos, product photoshoots and texts that outperform your competitors with ease. AdCreative.ai allows you to create hundreds of conversion-focused ad creatives, texts, and audiences in seconds, using its unique artificial intelligence models. This enables you to test more options and find more winning strategies. AdCreative.ai is the only generative AI specifically designed for advertisers, generating conversion-focused ad assets that truly deliver results. Create all the assets you need, such as creatives, texts, audiences, reports, and more, in one place! One of the newest features of AdCreative.ai, "Competitor Insights AI," is going absolutely viral! See the best-performing ads from your competitors, derive inspiration, and generate even better ads in seconds. Introducing our latest innovations: Product Photoshoot: Transform your product photos into professional shoots ready to be used. Ad Videos: Generate captivating ad videos at scale in minutes. Bring your brand to life and engage your audience like never before. Template Builder: Streamline your design process with our template builder, automating your workflow to save time and enhance creativity. Social Templates: Tap into the power of our community with social templates. Discover and use the top-performing ads crafted by our community builders. Getting started with AdCreative.ai is incredibly simple. Create your brand by uploading your logo and selecting your brand colors. Next, inform the AI about what you are selling and let it generate conversion-focused ad creatives, texts, and audiences in seconds. Visit: www.AdCreative.ai to learn more! **Average Rating:** 4.3/5.0 **Total Reviews:** 779 **How Do G2 Users Rate AdCreative.ai?** - **Close Ecosystem API:** 8.0/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.6/10) - **Display Functionality:** 8.7/10 (Category avg: 8.5/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.2/10) **Who Is the Company Behind AdCreative.ai?** - **Seller:** [AdCreative.ai](https://www.g2.com/sellers/adcreative-ai) - **Company Website:** https://www.adcreative.ai/ - **Year Founded:** 2021 - **HQ Location:** Paris, FR - **Twitter:** @AdCreativeai (3,613 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adcreative-ai/ (284 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 91% Small-Business, 7% Mid-Market #### What Are AdCreative.ai's Pros and Cons? **Pros:** - Ease of Use (48 reviews) - Creativity (34 reviews) - Time-saving (34 reviews) - Ad Management (32 reviews) - AI Technology (31 reviews) **Cons:** - Expensive (16 reviews) - Limited Features (16 reviews) - Limited Customization (10 reviews) - Billing Issues (9 reviews) - Subscription Issues (9 reviews) ### What Do G2 Reviewers Say About AdCreative.ai? *AI-generated summary from verified user reviews* **Pros:** - Users find AdCreative.ai to be very **easy to use** , allowing quick ad generation even without design experience. - Users value the **creativity** of AdCreative.ai, enjoying quick ad creation and effective designs that enhance campaign performance. - Users appreciate the **time-saving features** of AdCreative.ai, enabling quick ad creation and improved campaign performance. - Users love the **efficient ad creation** feature of AdCreative.ai, saving time with high-quality, professional-looking ads. - Users love the **efficient AI generation** of high-quality ad creatives, significantly saving time and improving performance. **Cons:** - Users find the **pricing high** , especially impacting smaller businesses with limited budget flexibility. - Users find the **limited customization options** restrict their ability to create unique and personalized designs. - Users find that AdCreative.ai offers **limited customization** , restricting their ability to tailor designs to specific needs. - Users report serious **billing issues** with unauthorized charges and unresponsive customer support, leading to frustration and disappointment. - Users report **confusing billing issues** with unexpected charges and lack of support, leading to frustration and disappointment. #### What Are Recent G2 Reviews of AdCreative.ai? **"[Fast, Easy Ad Creation with Tons of Flexible Options. Outstanding support.](https://www.g2.com/survey_responses/adcreative-ai-review-12532113)"** **Rating:** 5.0/5.0 stars *— Mark C.* [Read full review](https://www.g2.com/survey_responses/adcreative-ai-review-12532113) --- **"[AI Precision Boosts Our Ad Campaigns](https://www.g2.com/survey_responses/adcreative-ai-review-11941792)"** **Rating:** 4.5/5.0 stars *— Emmad A.* [Read full review](https://www.g2.com/survey_responses/adcreative-ai-review-11941792) --- #### What Are G2 Users Discussing About AdCreative.ai? - [What is AdCreative.ai used for?](https://www.g2.com/discussions/what-is-adcreative-ai-used-for) - 1 comment, 2 upvotes ### 8. [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. **Average Rating:** 4.2/5.0 **Total Reviews:** 1,392 **How Do G2 Users Rate Facebook for Business?** - **Close Ecosystem API:** 8.2/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.6/10) - **Display Functionality:** 8.7/10 (Category avg: 8.5/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.2/10) **Who Is the Company Behind Facebook for Business?** - **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc) - **Year Founded:** 2008 - **HQ Location:** Menlo Park, CA - **Twitter:** @Meta (9,891,711 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/meta/ (158,764 employees on LinkedIn®) - **Ownership:** NASDAQ: META **Who Uses This Product?** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 67% Small-Business, 26% Mid-Market #### What Are Facebook for Business's Pros and Cons? **Pros:** - Audience Targeting (26 reviews) - Ease of Use (26 reviews) - Advertising Management (22 reviews) - Audience Reach (21 reviews) - Campaign Management (20 reviews) **Cons:** - Ad Issues (16 reviews) - Poor Customer Support (15 reviews) - Ad Management Issues (14 reviews) - Poor Interface Design (12 reviews) - Limited Features (11 reviews) ### What Do G2 Reviewers Say About Facebook for Business? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional audience targeting** of Facebook for Business, achieving greater reach and engagement effortlessly. - Users find Facebook for Business incredibly **user-friendly** , simplifying navigation and enhancing audience engagement for their businesses. - Users appreciate the **global advertising capabilities** of Facebook for Business, enhancing their reach and client attraction. - Users value the **wide audience reach** of Facebook for Business, significantly boosting visibility and customer engagement. - Users appreciate the **global advertising capabilities** of Facebook for Business, effectively reaching wider audiences with ease. **Cons:** - Users struggle with **ad issues** , facing frequent bans and the need for ads to generate engagement. - Users find the **poor customer support** of Facebook for Business frustrating, complicating issue resolution and client satisfaction. - Users often face **ad management issues** with Facebook for Business, including automatic feature toggles and policy compliance challenges. - Users find the **complex ad interface** frustrating, hindering effective campaign management and overall user experience. - Users complain about **limited features** in Facebook for Business, hindering creativity and flexibility in ad management. #### What Are Recent G2 Reviews of Facebook for Business? **"[Cost-Effective and User-Friendly Advertising Solution](https://www.g2.com/survey_responses/facebook-for-business-review-12832788)"** **Rating:** 4.0/5.0 stars *— ADnan C.* [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12832788) --- **"[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)"** **Rating:** 4.0/5.0 stars *— Mrudu P.* [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12973164) --- #### What Are G2 Users Discussing About Facebook for Business? - [I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?](https://www.g2.com/discussions/i-m-unsure-how-to-optimize-ad-targeting-on-facebook-for-business-could-someone-provide-some-best-practices) - 2 comments - [What is Facebook for Business used for?](https://www.g2.com/discussions/what-is-facebook-for-business-used-for) - 2 comments ### 9. [Brave](https://www.g2.com/products/brave/reviews) Brave Software’s fast, privacy-oriented browser, combined with its blockchain-based digital advertising platform, is reinventing the Web for users, publishers and advertisers. Users get a private, speedier Web experience with much longer battery life, publishers increase their revenue share, and advertisers achieve better conversion. Users can opt into privacy-respecting ads that reward them with a frequent flyer-like token they can redeem or use to tip or contribute to publishers and other content creators. The Brave solution is a win-win for everyone who has a stake in the open Web and who is weary of giving up privacy and revenue to the ad-tech intermediaries. Brave currently has over 50 million monthly active users and 20 million daily active users. Brave Software was co-founded by Brendan Eich, creator of JavaScript and co-founder of Mozilla (Firefox), and Brian Bondy, formerly of Khan Academy and Mozilla. **Average Rating:** 4.6/5.0 **Total Reviews:** 528 **How Do G2 Users Rate Brave?** - **Close Ecosystem API:** 8.8/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.6/10) - **Display Functionality:** 9.4/10 (Category avg: 8.5/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.2/10) **Who Is the Company Behind Brave?** - **Seller:** [Brave](https://www.g2.com/sellers/brave) - **Year Founded:** 2015 - **HQ Location:** San Francisco, California - **Twitter:** @brave (417,539 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/7929354/ (335 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Student - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 58% Small-Business, 29% Mid-Market #### What Are Brave's Pros and Cons? **Pros:** - Ad Blocking (15 reviews) - Privacy (8 reviews) - Brave Rewards (6 reviews) - Speed (6 reviews) - Ease of Use (5 reviews) **Cons:** - Ad Complaints (3 reviews) - Limited Extensions (3 reviews) - Slow Performance (3 reviews) - Ad Issues (2 reviews) - Feature Issues (2 reviews) ### What Do G2 Reviewers Say About Brave? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ad blocking** capabilities of Brave, enhancing browsing speed and security while providing a cleaner experience. - Users appreciate Brave's **strong focus on privacy** , highlighting its ability to block trackers and intrusive ads effectively. - Users appreciate the **unique Brave Rewards system** , enhancing their browsing experience while maintaining strong privacy and security. - Users love the **impressive speed** of Brave, making their browsing experience cleaner and faster. - Users love the **ease of use** of Brave, praising its fast setup and clean interface for immediate privacy protection. **Cons:** - Users often face **ad complaints** with Brave as some websites require adjustments and its rewards system can be confusing. - Users note the **limited extensions** available for Brave compared to Chrome, impacting overall functionality and flexibility. - Users report that **slow performance** hinders multitasking, with high RAM usage and noticeable lag during activities. - Users experience **ad issues** with Brave, requiring manual adjustments and causing some websites to malfunction. - Users experience **feature issues** with Brave, finding the plethora of options overwhelming and complicating user experience. #### What Are Recent G2 Reviews of Brave? **"[Finally a browser that doesn't feel like it's spying on you.](https://www.g2.com/survey_responses/brave-review-12970336)"** **Rating:** 5.0/5.0 stars *— Ansh B.* [Read full review](https://www.g2.com/survey_responses/brave-review-12970336) --- **"[User-Friendly Platform with Fast, Precise Search and Powerful Features](https://www.g2.com/survey_responses/brave-review-13064727)"** **Rating:** 4.5/5.0 stars *— Konjengbam M.* [Read full review](https://www.g2.com/survey_responses/brave-review-13064727) --- ### 10. [FCC Ads Manager](https://www.g2.com/products/fcc-ads-manager/reviews) Flipkart Ads Manager is a powerful Retail Media Suite that brings all advertising formats and attribution capabilities under one product. The tool is a wholesome combination of all advertising functions including rich media display, native catalog ads & search keyword targeting ( PLA & PCA format). Combine this with the powerful attribution funnel and the advanced audience manager for display ads and you have the complete retail media solution that can help you grow ad revenues and conversions by 5X or more! **Average Rating:** 4.3/5.0 **Total Reviews:** 68 **How Do G2 Users Rate FCC Ads Manager?** - **Close Ecosystem API:** 7.6/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10) - **Display Functionality:** 8.6/10 (Category avg: 8.5/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.2/10) **Who Is the Company Behind FCC Ads Manager?** - **Seller:** [Flipkart Commerce Cloud](https://www.g2.com/sellers/flipkart-commerce-cloud) - **Year Founded:** 2007 - **HQ Location:** Bangalore, IN - **Twitter:** @Flipkart (2,862,381 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/flipkart/ (91,898 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Apparel & Fashion - **Company Size:** 48% Small-Business, 45% Mid-Market #### What Are Recent G2 Reviews of FCC Ads Manager? **"[Ideal Interface for Ads](https://www.g2.com/survey_responses/fcc-ads-manager-review-8493433)"** **Rating:** 5.0/5.0 stars *— Devender K.* [Read full review](https://www.g2.com/survey_responses/fcc-ads-manager-review-8493433) --- **"[Top recommended Ads Manager for Ecommerce](https://www.g2.com/survey_responses/fcc-ads-manager-review-9628667)"** **Rating:** 5.0/5.0 stars *— Vinayak S.* [Read full review](https://www.g2.com/survey_responses/fcc-ads-manager-review-9628667) --- ### 11. [PropellerAds](https://www.g2.com/products/propellerads/reviews) PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers. This includes advanced Demographic and Interests Targeting to find matching audiences, CPA Goal pricing model for automatic bidding and optimization, efficient ad formats (Push, In-Page Push, Interstitial, Popunder) with unique templates for customization, and more. The company is also a member of IAB Europe with a ISO/IEC 27001 Safety Certification. **Average Rating:** 4.6/5.0 **Total Reviews:** 46 **How Do G2 Users Rate PropellerAds?** - **Close Ecosystem API:** 8.5/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10) - **Display Functionality:** 9.3/10 (Category avg: 8.5/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.2/10) **Who Is the Company Behind PropellerAds?** - **Seller:** [PropellerAds](https://www.g2.com/sellers/propellerads) - **Year Founded:** 2011 - **HQ Location:** Limassol, CY - **Twitter:** @propellerads (3,875 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/propeller-ads-media (176 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 72% Small-Business, 9% Mid-Market #### What Are PropellerAds's Pros and Cons? **Pros:** - Ease of Use (16 reviews) - Results Performance (15 reviews) - Easy Setup (11 reviews) - Customer Support (9 reviews) - Optimization Efficiency (9 reviews) **Cons:** - Account Management Issues (2 reviews) - Ad Issues (2 reviews) - Budget Management (2 reviews) - Data Management (2 reviews) - Expensive (2 reviews) ### What Do G2 Reviewers Say About PropellerAds? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** in PropellerAds, making campaign management simple and accessible for everyone. - Users appreciate the **high-quality and reliable traffic** from PropellerAds, enhancing campaign performance and targeting flexibility. - Users love the **easy intuitive setup** of PropellerAds, allowing quick campaign launches and efficient task completion. - Users highly value the **exceptional customer support** at PropellerAds, appreciating quick responses and reliable assistance. - Users value the **optimization efficiency** of PropellerAds, enjoying fast campaign reviews and user-friendly analytics for better results. **Cons:** - Users face **account management issues** with strict moderation, slow responses from account managers, and ineffective customer service. - Users face **strict moderation rules** in PropellerAds, resulting in potential account suspension for minor violations. - Users find the **high minimum deposit threshold** challenging, limiting testing flexibility for new budgets and niche offers. - Users find the **short retention period for statistical data** inconvenient, hindering effective data optimization and management. - Users note that the service can be **expensive** , especially for certain geos, despite high traffic quality. #### What Are Recent G2 Reviews of PropellerAds? **"[High Traffic Volume and Ease of Use](https://www.g2.com/survey_responses/propellerads-review-12789138)"** **Rating:** 4.0/5.0 stars *— Victor C.* [Read full review](https://www.g2.com/survey_responses/propellerads-review-12789138) --- **"[Efficient scaling tool with top-tier technical support](https://www.g2.com/survey_responses/propellerads-review-12133074)"** **Rating:** 5.0/5.0 stars *— Toby B.* [Read full review](https://www.g2.com/survey_responses/propellerads-review-12133074) --- #### What Are G2 Users Discussing About PropellerAds? - [What is PropellerAds used for?](https://www.g2.com/discussions/what-is-propellerads-used-for) - 1 comment, 1 upvote ### 12. [Amazon Display Ads](https://www.g2.com/products/amazon-amazon-display-ads/reviews) Use relevant audiences, customizable creatives, and actionable insights to deliver your message to the right customers—on Amazon sites, apps, devices, and third-party sites. **Average Rating:** 4.4/5.0 **Total Reviews:** 31 **How Do G2 Users Rate Amazon Display Ads?** - **Close Ecosystem API:** 7.9/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.6/10) - **Display Functionality:** 8.9/10 (Category avg: 8.5/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.2/10) **Who Is the Company Behind Amazon Display Ads?** - **Seller:** [Amazon](https://www.g2.com/sellers/amazon) - **Year Founded:** 1994 - **HQ Location:** Seattle, WA - **Twitter:** @amazon (5,898,422 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1586/ (765,691 employees on LinkedIn®) - **Ownership:** AMZN **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 56% Small-Business, 34% Mid-Market #### What Are Amazon Display Ads's Pros and Cons? **Pros:** - Ease of Use (5 reviews) - Affordable (1 reviews) - Analytics (1 reviews) - Cost Saving (1 reviews) - Helpful (1 reviews) **Cons:** - Complexity (2 reviews) - Complexity Issues (2 reviews) - Expensive (2 reviews) - Complex Setup (1 reviews) - Dependency Issues (1 reviews) ### What Do G2 Reviewers Say About Amazon Display Ads? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **hassle-free usability** of Amazon Display Ads, enjoying effective budget control and product recommendations. - Users love the **affordability** of Amazon Display Ads, appreciating the access to a wide range of budget-friendly products. - Users love the **easy-to-use interface** of Amazon Display Ads, enabling customizable KPI dashboards and data slicing. - Users value the **cost-saving features** of Amazon Display Ads, appreciating the flexibility in budget management. - Users value the **excellent service** of Amazon Display Ads, appreciating its hassle-free experience and diverse affordable products. **Cons:** - Users find **reporting interface complexity** and setup difficulties challenging, impacting their overall experience with Amazon Display Ads. - Users find the **setup process overly complicated** , suggesting that it needs simplification for better usability. - Users find the **cost structures expensive** and the setup process complicated, hindering a smooth advertising experience. - Users find the **setup process complicated** , expressing a desire for a more streamlined and simplified experience. - Users face challenges with the **dependency on the Amazon platform** , limiting their advertising flexibility and control. #### What Are Recent G2 Reviews of Amazon Display Ads? **"[Powerful Targeting, Closed-Loop Attribution, and Strong Retargeting](https://www.g2.com/survey_responses/amazon-display-ads-review-11743218)"** **Rating:** 4.0/5.0 stars *— Velmurugan P.* [Read full review](https://www.g2.com/survey_responses/amazon-display-ads-review-11743218) --- **"[Amazon advertising](https://www.g2.com/survey_responses/amazon-display-ads-review-10507434)"** **Rating:** 5.0/5.0 stars *— Alicia I.* [Read full review](https://www.g2.com/survey_responses/amazon-display-ads-review-10507434) --- #### What Are G2 Users Discussing About Amazon Display Ads? - [What is Sizmek used for?](https://www.g2.com/discussions/what-is-sizmek-used-for) - [What forms of advertising does Amazon use?](https://www.g2.com/discussions/what-forms-of-advertising-does-amazon-use) - [How do Amazon display ads work?](https://www.g2.com/discussions/how-do-amazon-display-ads-work) - [What are the features of display advertisement?](https://www.g2.com/discussions/what-are-the-features-of-display-advertisement) ### 13. [illumin](https://www.g2.com/products/illumin-illumin/reviews) illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com. **Average Rating:** 4.3/5.0 **Total Reviews:** 146 **How Do G2 Users Rate illumin?** - **Close Ecosystem API:** 7.4/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.6/10) - **Display Functionality:** 8.5/10 (Category avg: 8.5/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.2/10) **Who Is the Company Behind illumin?** - **Seller:** [illumin](https://www.g2.com/sellers/illumin) - **Company Website:** https://illumin.com/ - **Year Founded:** 2009 - **HQ Location:** Toronto, Canada - **Twitter:** @AcuityAds (174 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/acuity-ads-inc/ (239 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 56% Small-Business, 29% Mid-Market #### What Are illumin's Pros and Cons? **Pros:** - Ease of Use (23 reviews) - Features (21 reviews) - Campaign Management (17 reviews) - Customer Support (17 reviews) - Team Helpfulness (17 reviews) **Cons:** - Poor Reporting (9 reviews) - Learning Curve (8 reviews) - Limited Reporting (8 reviews) - Reporting Limitations (8 reviews) - Reporting Issues (7 reviews) ### What Do G2 Reviewers Say About illumin? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of illumin, finding it intuitive and convenient for managing multiple ads efficiently. - Users praise the **intuitive platform and excellent customer service** of illumin, enhancing their campaign management experience. - Users value the **visual journey-based canvas** of illumin, enabling strategic campaign optimizations and efficient audience targeting. - Users praise the **excellent customer support** of illumin, appreciating their hands-on assistance and valuable recommendations. - Users value the **team's helpfulness** , appreciating their support and guidance through all stages of using Illumin. **Cons:** - Users note **poor reporting** capabilities, lacking needed filters and intuitive features for deeper analysis and customization. - Users face a significant **learning curve** due to the unfamiliar UI and extended campaign setup process. - Users note **limited reporting flexibility** , as deeper analysis requires exporting data for further filtering, impacting insights. - Users note the **reporting limitations** in Illumin, specifically lacking advanced filters for deeper data insights. - Users experience **reporting limitations** that hinder customization and complicate deeper performance analysis in Illumin. #### What Are Recent G2 Reviews of illumin? **"[User-Friendly DSP with Strong Performance Features](https://www.g2.com/survey_responses/illumin-review-13120128)"** **Rating:** 5.0/5.0 stars *— Aldana M.* [Read full review](https://www.g2.com/survey_responses/illumin-review-13120128) --- **"[Ilumin: the algorithm delivers, the configuration decides.](https://www.g2.com/survey_responses/illumin-review-13118986)"** **Rating:** 4.5/5.0 stars *— Oscar R.* [Read full review](https://www.g2.com/survey_responses/illumin-review-13118986) --- ### 14. [Influ2](https://www.g2.com/products/influ2/reviews) People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue. **Average Rating:** 4.6/5.0 **Total Reviews:** 158 **How Do G2 Users Rate Influ2?** - **Close Ecosystem API:** 7.1/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10) - **Display Functionality:** 8.7/10 (Category avg: 8.5/10) - **Performance and Reliability:** 9.0/10 (Category avg: 8.2/10) **Who Is the Company Behind Influ2?** - **Seller:** [Influ2](https://www.g2.com/sellers/influ2) - **Company Website:** https://www.influ2.com/ - **Year Founded:** 2017 - **HQ Location:** Sunnyvale, 1250 Borregas Avenue #44, CA 94089, USA - **Twitter:** @influ2_on (381 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18119989/ (139 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 65% Mid-Market, 18% Enterprise #### What Are Influ2's Pros and Cons? **Pros:** - Customer Support (20 reviews) - Targeting (18 reviews) - Ease of Use (17 reviews) - Audience Targeting (15 reviews) - Engagement (14 reviews) **Cons:** - Ad Issues (5 reviews) - Limited Reporting (4 reviews) - Complex Setup (3 reviews) - Ad Management (2 reviews) - Ad Management Issues (2 reviews) ### What Do G2 Reviewers Say About Influ2? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **responsive customer support** of Influ2, which enhances their campaign creation and analysis experience. - Users value Influ2 for its **hyper-personalized targeting** , enhancing engagement with key decision-makers and improving campaign effectiveness. - Users commend the **ease of use** of Influ2, highlighting its intuitive interface and seamless onboarding process. - Users praise Influ2 for its **personalized audience targeting** , enhancing ABM campaigns through precise decision-maker engagement. - Users value the **hyper-personalized engagement** of Influ2, enhancing targeting and effectiveness in reaching key decision-makers. **Cons:** - Users find the **ad approval process confusing** and face challenges benchmarking performance across different platforms. - Users find the **limited reporting** structure of Influ2 insufficient, hindering campaign planning and performance tracking. - Users find the **complex setup** of Influ2 time-consuming, but appreciate the support during onboarding and implementation. - Users find the **limited ad group space** and match rate issues reduce overall efficiency and effectiveness of Influ2. - Users face **ad management issues** due to limited ad group numbers and inadequate match rate insights. #### What Are Recent G2 Reviews of Influ2? **"[Excellent for Tracking Marketing Traffic and Interested Leads](https://www.g2.com/survey_responses/influ2-review-12785652)"** **Rating:** 4.5/5.0 stars *— Prajwal E.* [Read full review](https://www.g2.com/survey_responses/influ2-review-12785652) --- **"[Essential CBM Tool with Smooth Onboarding](https://www.g2.com/survey_responses/influ2-review-12513408)"** **Rating:** 4.5/5.0 stars *— Jay A.* [Read full review](https://www.g2.com/survey_responses/influ2-review-12513408) --- #### What Are G2 Users Discussing About Influ2? - [What is Influ2 used for?](https://www.g2.com/discussions/what-is-influ2-used-for) ### 15. [Bannerflow](https://www.g2.com/products/bannerflow/reviews) Bannerflow is the Creative Automation Platform that helps modern marketing teams produce high-performing content faster without sacrificing quality or brand consistency. We streamline creative workflows, automate repetitive production tasks, and infuse real-time data into the creative process, enabling teams to scale content intelligently and efficiently. With Bannerflow, marketers deliver more impactful, personalized, and on-brand creative across every channel, turning chaos into clarity and creativity into a true engine of growth. Bannerflow supports a wide range of digital ad formats, including Display, Social, Video, Mobile, CRM/onsite advertising, and even DOOH. Creating personalised (DCO) and channel-specific campaigns is also easily performed, resulting in higher engagement, greater impact, and increased ROI. **Average Rating:** 4.5/5.0 **Total Reviews:** 191 **How Do G2 Users Rate Bannerflow?** - **Close Ecosystem API:** 7.3/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.6/10) - **Display Functionality:** 8.9/10 (Category avg: 8.5/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.2/10) **Who Is the Company Behind Bannerflow?** - **Seller:** [Bannerflow](https://www.g2.com/sellers/bannerflow) - **Company Website:** https://www.bannerflow.com - **Year Founded:** 2010 - **HQ Location:** Stockholm - **Twitter:** @BannerFlow (610 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bannerflow/ (153 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Graphic Designer - **Top Industries:** Gambling & Casinos, Marketing and Advertising - **Company Size:** 46% Mid-Market, 30% Enterprise #### What Are Bannerflow's Pros and Cons? **Pros:** - Collaboration (2 reviews) - Creative Freedom (2 reviews) - Customer Support (2 reviews) - Design Quality (2 reviews) - Efficiency (2 reviews) **Cons:** - Learning Curve (2 reviews) - Limited Features (2 reviews) - Training Difficulty (2 reviews) - Complexity (1 reviews) - Limited Customization (1 reviews) ### What Do G2 Reviewers Say About Bannerflow? *AI-generated summary from verified user reviews* **Pros:** - Users value the **strong collaboration capabilities** of Bannerflow, enhancing teamwork and streamlining workflows effectively. - Users appreciate the **creative freedom** offered by Bannerflow, enabling the creation of personalized and professional banners effortlessly. - Users value the **efficient customer support** of Bannerflow, consistently providing professional and knowledgeable assistance. - Users praise the **design quality** of Bannerflow, enabling the creation of professional and interactive banners effortlessly. - Users value the **efficiency** of Bannerflow, facilitating streamlined workflows and enhanced productivity through effective collaboration. **Cons:** - Users find the **learning curve challenging** , as advanced features require significant skills and time to master. - Users find the **limited features** of Bannerflow restrict their creativity and prolong the learning process. - Users find the **training difficulty** of Bannerflow high due to advanced features and limited templates, requiring significant skill development. - Users find the **complexity** of Bannerflow overwhelming, making it challenging to learn and create campaigns effectively. - Users feel **highly restricted** by the limited customization options available for banners in Bannerflow. #### What Are Recent G2 Reviews of Bannerflow? **"[Perfect tool for managing the flexible needs and complexity of our brands](https://www.g2.com/survey_responses/bannerflow-review-12988052)"** **Rating:** 4.5/5.0 stars *— Michele V.* [Read full review](https://www.g2.com/survey_responses/bannerflow-review-12988052) --- **"[Bannerflow Makes Scaling and Versioning Creative Across Markets Effortless](https://www.g2.com/survey_responses/bannerflow-review-13095235)"** **Rating:** 5.0/5.0 stars *— Verified User in Leisure, Travel & Tourism* [Read full review](https://www.g2.com/survey_responses/bannerflow-review-13095235) --- #### What Are G2 Users Discussing About Bannerflow? - [What is Bannerflow used for?](https://www.g2.com/discussions/what-is-bannerflow-used-for) - [What is a DCO platform?](https://www.g2.com/discussions/what-is-a-dco-platform) - [What is a creative management platform?](https://www.g2.com/discussions/what-is-a-creative-management-platform) - 1 comment, 1 upvote - [How much does Bannerflow cost?](https://www.g2.com/discussions/how-much-does-bannerflow-cost) - 1 comment, 1 upvote - [What is Bannerflow?](https://www.g2.com/discussions/what-is-bannerflow) - 1 comment, 1 upvote ### 16. [Connect](https://www.g2.com/products/bridge-connect/reviews) CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and measure campaigns—all with no platform fees. Our solution lets you intuitively create custom consent-based, privacy-compliant PII audiences of real people for each campaign. Once your audience is created, launch campaigns across Email, Social Media, Display, CTV/OTT, and Audio, reaching people where they’re most engaged. Plus, you can choose between self-service or full-service campaign management options to fit your needs. Since each campaign starts with an audience of real people, reporting and attribution is very clear. Gain deep insights with visual reporting down to the person level, and track real impact with our free People Match™ solution, linking actual conversions and sales to the real people in your audience. Platform Highlights Include: Data Safe℠: We prioritize compliance, data accuracy, and privacy by updating real people’s profiles monthly, ensuring brand safety, peace of mind, better performance, and fraud prevention. Over 15,000 Segments: Build custom audiences with our data safe attributes, ranging from Automotive to Transactions to B2B. Transparent, People-Based Reporting: Our people-based reporting helps you focus on what really matters - the real people who see and engage with your campaigns. No cookies or random results, only real, verified people. Flexible Usage: Use Connect as a managed-service solution, run campaigns yourself, or integrate our audience data with your preferred DSP. White-label our solutions branded as your own and go to market effortlessly with our powerful, first-party data-driven platform. **Average Rating:** 4.8/5.0 **Total Reviews:** 27 **How Do G2 Users Rate Connect?** - **Close Ecosystem API:** 8.6/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10) - **Display Functionality:** 9.3/10 (Category avg: 8.5/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.2/10) **Who Is the Company Behind Connect?** - **Seller:** [Bridge](https://www.g2.com/sellers/bridge-5da05a00-39e0-4fda-8631-8d7c9cf2e995) - **Company Website:** https://thebridgecorp.com - **Year Founded:** 2010 - **HQ Location:** Paramus, US - **LinkedIn® Page:** https://www.linkedin.com/company/the-bridge-corporation (190 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 52% Small-Business, 22% Enterprise #### What Are Connect's Pros and Cons? **Pros:** - Ease of Use (12 reviews) - Audience Targeting (11 reviews) - Campaign Management (10 reviews) - Customer Support (10 reviews) - Easy Setup (9 reviews) **Cons:** - Lack of Clarity (4 reviews) - Poor Reporting (4 reviews) - Reporting Issues (4 reviews) - Audience Management (3 reviews) - Audience Targeting (3 reviews) ### What Do G2 Reviewers Say About Connect? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **exceptional ease of use** of Connect, making transitions and daily operations effortless and efficient. - Users value the **effective audience targeting** of Connect, significantly enhancing their marketing efforts with verified contacts. - Users appreciate the **seamless campaign management** of Connect, enhancing workflow and delivering reliable, effective marketing solutions. - Users commend the **prompt customer support** of Connect, enhancing their experience with quick responses and clear explanations. - Users value the **easy setup** of Connect, which simplifies workflow and enhances overall operational efficiency. **Cons:** - Users express frustration over the **lack of clarity** in tactics and reports, complicating their ad management experience. - Users find the **reporting process cumbersome** , wishing for simpler, automated reports to improve efficiency. - Users find creating reports **time-consuming and confusing** , preferring simpler, more efficient data sharing options. - Users often face **challenges in building audiences** , finding the process time-consuming and lacking intuitive features. - Users experience **difficulties with audience targeting** , finding it time-consuming and complex to build the right audiences. #### What Are Recent G2 Reviews of Connect? **"[Consistent Support and Effective Targeting with Connect](https://www.g2.com/survey_responses/connect-review-11877730)"** **Rating:** 5.0/5.0 stars *— Carlos F.* [Read full review](https://www.g2.com/survey_responses/connect-review-11877730) --- **"[Reliable Insights, Seamless Setup](https://www.g2.com/survey_responses/connect-review-11884314)"** **Rating:** 5.0/5.0 stars *— Carlos D.* [Read full review](https://www.g2.com/survey_responses/connect-review-11884314) --- ### 17. [Fluency](https://www.g2.com/products/fluency-fluency/reviews) Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards. **Average Rating:** 4.3/5.0 **Total Reviews:** 297 **How Do G2 Users Rate Fluency?** - **Close Ecosystem API:** 6.9/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.6/10) - **Display Functionality:** 6.8/10 (Category avg: 8.5/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.2/10) **Who Is the Company Behind Fluency?** - **Seller:** [Fluency](https://www.g2.com/sellers/fluency) - **Company Website:** https://www.fluency.inc/ - **Year Founded:** 2017 - **HQ Location:** Burlington, Vermont - **LinkedIn® Page:** https://www.linkedin.com/company/fluencyinc/ (142 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Analyst, Marketing Manager - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 53% Mid-Market, 25% Small-Business #### What Are Fluency's Pros and Cons? **Pros:** - Ease of Use (89 reviews) - Efficiency (61 reviews) - Budget Management (56 reviews) - Campaign Management (56 reviews) - Time-saving (53 reviews) **Cons:** - Learning Curve (38 reviews) - Software Bugs (28 reviews) - Steep Learning Curve (26 reviews) - Navigation Issues (22 reviews) - Error Issues (19 reviews) ### What Do G2 Reviewers Say About Fluency? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Fluency, finding its dashboard and setup process very intuitive. - Users value the **efficiency** of Fluency, enjoying streamlined management and significant time savings on campaign tasks. - Users appreciate the **efficient budget management** in Fluency, streamlining campaign controls and ensuring effective ad spend allocation. - Users value the **efficiency of Fluency's centralized campaign management** , streamlining processes and enhancing budget control across platforms. - Users appreciate the **time-saving features** of Fluency, allowing them to focus on performance instead of tedious tasks. **Cons:** - Users note a **learning curve** with Fluency, complicating navigation and task execution compared to more familiar platforms. - Users report **software bugs** in Fluency that lead to frustration, delays, and issues with notifications and saving changes. - Users find the **steep learning curve** of Fluency challenging, particularly without clear documentation and onboarding support. - Users experience **navigation issues** in Fluency, finding it confusing to manage campaigns and switch assets efficiently. - Users report persistent **error issues** in Fluency, with inadequate support and frustrating changes complicating their experience. #### What Are Recent G2 Reviews of Fluency? **"[Automation-Driven Efficiency with Some Bugs](https://www.g2.com/survey_responses/fluency-review-10495784)"** **Rating:** 4.5/5.0 stars *— James M.* [Read full review](https://www.g2.com/survey_responses/fluency-review-10495784) --- **"[Comprehensive Reporting and Attribution That Drives Actionable Insights](https://www.g2.com/survey_responses/fluency-review-13087220)"** **Rating:** 4.0/5.0 stars *— Mackenzie B.* [Read full review](https://www.g2.com/survey_responses/fluency-review-13087220) --- ### 18. [Realize](https://www.g2.com/products/taboola-realize/reviews) Realize is a sophisticated performance advertising solution designed to help businesses scale their businesses using the Open Web. This platform serves as a high-volume performance engine that addresses the diminishing returns often encountered in traditional search and social advertising channels. By leveraging a unique combination of data signals and specialized algorithms, Realize connects advertisers with a vast audience, facilitating significant visibility and engagement across a diverse network of publishers and original equipment manufacturers (OEMs), to drive engagement and conversions. Targeted at businesses seeking to drive performance outcomes, Realize simplifies the complexities of the digital landscape. The platform reaches over 600 million daily active users through direct publisher integrations, allowing advertisers to tap into a broad audience base. Unlike manual advertising approaches, Realize prioritizes measurable results by using proprietary data to ensure that ads are displayed to the most relevant, high-intent audiences. This precision not only drives quality traffic - and user engagement - to advertisers’ online properties but also drives conversions to maximize return on investment for advertisers. Realize's effectiveness is built on several core capabilities that distinguish it within the performance advertising category. Automated bidding and optimization strategies utilize real-time signals to drive conversions while maintaining optimal scale and performance. Additionally, predictive matchmaking capabilities enhance campaigns from the first dollar spent by predicting the users most likely to take action. The platform also offers dynamic creative solutions, where AI-powered tools generate original creative assets and optimize variants to align with both platform content policies and recommendations, as well as advertiser objectives. Another key feature of Realize is its advanced spend protection, which employs optimization algorithms to minimize wasted expenditure by automatically directing budgets toward higher-performing supply in real time. This ensures that every advertising dollar is spent effectively. Furthermore, Realize provides comprehensive reporting and transparency through real-time analytics and customizable scheduled reports, granting users clear visibility into campaign performance, user engagement and the properties where adverts have been served. The suite of tracking tools, including codeless conversion setup, empowers businesses to monitor performance and make informed, data-driven decisions with ease. What sets Realize apart is its performance-linked model, where advertisers pay on a CPC basis, ensuring campaigns deliver true value. The platform supports a diverse range of ad formats, including native, display, carousel, motion, and vertical video. This holistic approach not only drives audience growth but also fosters revenue generation within trusted, brand-safe environments, making Realize a compelling choice for businesses aiming to enhance their digital advertising efforts. **Average Rating:** 3.5/5.0 **Total Reviews:** 49 **How Do G2 Users Rate Realize?** - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.6/10) - **Display Functionality:** 10.0/10 (Category avg: 8.5/10) - **Performance and Reliability:** 6.7/10 (Category avg: 8.2/10) **Who Is the Company Behind Realize?** - **Seller:** [Taboola](https://www.g2.com/sellers/taboola) - **Company Website:** https://Taboola.com - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @taboola (11,236 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/taboola/ (2,027 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 57% Small-Business, 29% Mid-Market #### What Are Realize's Pros and Cons? **Pros:** - Advertising (1 reviews) - Affordable (1 reviews) - AI Writing Assistance (1 reviews) - Audience Reach (1 reviews) - Business Promotion (1 reviews) **Cons:** - Bug Issues (1 reviews) - Data Inaccuracy (1 reviews) - Inaccuracy (1 reviews) - Integration Problems (1 reviews) - Lack of Innovation (1 reviews) ### What Do G2 Reviewers Say About Realize? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of generating ads** with AI-generated headlines, simplifying their advertising efforts significantly. - Users find Taboola to be an excellent option for **affordable high-volume traffic** , enhancing their online reach effectively. - Users value the **AI writing assistance** for effortlessly generating impactful ads and creative headlines. - Users find **high volume traffic** through Taboola to be an effective and cost-efficient solution for their needs. - Users value how **Taboola effectively captures more leads** , enhancing their business promotion efforts significantly. **Cons:** - Users report a **bug issue** that causes lead discrepancies, complicating lead counting and tracking effectiveness. - Users report **data inaccuracy** , leading to challenges in accurately counting leads and tracking performance. - Users face **inaccuracy in lead counting** due to discrepancies, causing challenges in managing their leads effectively. - Users report significant **integration problems** with Realize, citing poor navigation and unresponsive customer support as major issues. - Users express frustration over the **lack of innovation** in Realize, making campaign setup difficult and customer support ineffective. #### What Are Recent G2 Reviews of Realize? **"[A True Third Channel Beyond Google & Meta, with Strong Conversion Optimisation](https://www.g2.com/survey_responses/realize-review-13120539)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/realize-review-13120539) --- **"[Cost-Effective Campaigns with Stellar Support](https://www.g2.com/survey_responses/realize-review-13118743)"** **Rating:** 4.0/5.0 stars *— Imran P.* [Read full review](https://www.g2.com/survey_responses/realize-review-13118743) --- #### What Are G2 Users Discussing About Realize? - [Is Taboola a good advertising platform?](https://www.g2.com/discussions/is-taboola-a-good-advertising-platform) - 1 comment - [How is Taboola different from Google ads?](https://www.g2.com/discussions/how-is-taboola-different-from-google-ads) - 1 comment - [What makes Taboola unique?](https://www.g2.com/discussions/what-makes-taboola-unique) - [What is Taboola good for?](https://www.g2.com/discussions/what-is-taboola-good-for) ### 19. [Celtra](https://www.g2.com/products/celtra/reviews) Celtra is an award-winning digital advertising creative platform that helps brands, agencies, and media organizations produce, adapt, and activate advertising creative at scale. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale. **Average Rating:** 4.4/5.0 **Total Reviews:** 366 **How Do G2 Users Rate Celtra?** - **Close Ecosystem API:** 8.1/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.6/10) - **Display Functionality:** 8.6/10 (Category avg: 8.5/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.2/10) **Who Is the Company Behind Celtra?** - **Seller:** [Celtra](https://www.g2.com/sellers/celtra) - **Company Website:** https://www.celtra.com - **Year Founded:** 2006 - **HQ Location:** Massachusetts - **Twitter:** @celtra (4,349 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/372671/ (208 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager, Designer - **Top Industries:** Marketing and Advertising, Publishing - **Company Size:** 46% Mid-Market, 31% Small-Business #### What Are Celtra's Pros and Cons? **Pros:** - Efficiency Improvement (4 reviews) - Collaboration (3 reviews) - Creativity (3 reviews) - Design Quality (3 reviews) - Ease of Use (3 reviews) **Cons:** - Functionality Limitations (3 reviews) - Limited Features (3 reviews) - Complexity (2 reviews) - Complex Setup (2 reviews) - Difficult Setup (2 reviews) ### What Do G2 Reviewers Say About Celtra? *AI-generated summary from verified user reviews* **Pros:** - Users value the **efficiency improvements** in Celtra, allowing quick variations and streamlined collaboration across teams. - Users value the **efficient cross-collaboration** features of Celtra, enhancing alignment and speeding up project execution across teams. - Users appreciate the **highly creative capabilities** of Celtra, enabling efficient design variations and collaboration across teams. - Users value the **design quality** of Celtra, as it enables high-quality creations with efficient automation and collaboration. - Users love the **ease of use** in Celtra, allowing for quick, high-quality design generation and streamlined collaboration. **Cons:** - Users find **functionality limitations** in Celtra, struggling with project management, exporting options, and debugging complexities. - Users find Celtra's **limited features** challenging, especially for smaller campaigns with basic needs and complex setups. - Users find the **setup complexity** of Celtra challenging, especially when managing multiple projects and templates. - Users find the **complex setup** of Celtra cumbersome, especially for smaller campaigns and project management. - Users find the **difficult setup** of Celtra challenging, especially when managing multiple projects and templates. #### What Are Recent G2 Reviews of Celtra? **"[Fast, Intuitive Automation Platform with Great Support and AI Ad Performance Insights](https://www.g2.com/survey_responses/celtra-review-12982449)"** **Rating:** 5.0/5.0 stars *— Verified User in Design* [Read full review](https://www.g2.com/survey_responses/celtra-review-12982449) --- **"[Celtra Makes Complex Campaigns Easy with Efficient Asset Management](https://www.g2.com/survey_responses/celtra-review-12978264)"** **Rating:** 5.0/5.0 stars *— Dunia S.* [Read full review](https://www.g2.com/survey_responses/celtra-review-12978264) --- #### What Are G2 Users Discussing About Celtra? - [What is Celtra used for?](https://www.g2.com/discussions/what-is-celtra-used-for) - 1 comment ### 20. [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners. **Average Rating:** 4.2/5.0 **Total Reviews:** 310 **How Do G2 Users Rate Viant Technology?** - **Close Ecosystem API:** 7.5/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10) - **Display Functionality:** 8.3/10 (Category avg: 8.5/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.2/10) **Who Is the Company Behind Viant Technology?** - **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc) - **Company Website:** https://viantinc.com/ - **Year Founded:** 1999 - **HQ Location:** Irvine, California - **Twitter:** @viant_tech (2,996 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/viant-technology/ (453 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Programmatic Trader - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 41% Mid-Market, 39% Small-Business #### What Are Viant Technology's Pros and Cons? **Pros:** - Customer Support (17 reviews) - Ease of Use (17 reviews) - Easy Setup (10 reviews) - Setup Ease (10 reviews) - Team Helpfulness (10 reviews) **Cons:** - Limited Reporting (5 reviews) - Reporting Limitations (5 reviews) - Complex Reporting (3 reviews) - Editing Difficulties (3 reviews) - Learning Curve (3 reviews) ### What Do G2 Reviewers Say About Viant Technology? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **quick and helpful customer support** of Viant Technology, enhancing their overall experience with the platform. - Users find Viant Technology to have **exceptional ease of use** , facilitating straightforward campaign management and real-time updates. - Users value the **easy setup** of Viant Technology, enabling quick campaign launches and smooth navigation throughout the platform. - Users appreciate the **setup ease** of Viant Technology, enjoying seamless navigation and reliable customer support. - Users praise the **quick and helpful support team** at Viant, enhancing their overall experience with the platform. **Cons:** - Users find the **limited reporting** capabilities frustrating, lacking essential KPIs and clear insights compared to other platforms. - Users find **reporting limitations** frustrating, particularly lacking KPI visibility and challenging data exports on a daily basis. - Users find the **complex reporting** features of Viant Technology cumbersome, with a steep learning curve and unclear metrics. - Users experience **editing difficulties** such as lack of bulk editing and a steep learning curve for advanced features. - Users find the **learning curve steep** , particularly with navigation and understanding advanced features of Viant Technology. #### What Are Recent G2 Reviews of Viant Technology? **"[Intuitive DSP with Stellar UI, Needs Better Planning Tools](https://www.g2.com/survey_responses/viant-technology-review-12679009)"** **Rating:** 4.5/5.0 stars *— Stephanie F.* [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12679009) --- **"[Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights](https://www.g2.com/survey_responses/viant-technology-review-12952544)"** **Rating:** 4.5/5.0 stars *— Luciana S.* [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12952544) --- #### What Are G2 Users Discussing About Viant Technology? - [What is Centro DSP?](https://www.g2.com/discussions/what-is-centro-dsp) - [Where is Adelphic located?](https://www.g2.com/discussions/where-is-adelphic-located) - [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments - [What does Adelphic do?](https://www.g2.com/discussions/what-does-adelphic-do) ### 21. [DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews) DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels. **Average Rating:** 4.4/5.0 **Total Reviews:** 740 **How Do G2 Users Rate DemandScience?** - **Close Ecosystem API:** 8.7/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.6/10) - **Display Functionality:** 9.2/10 (Category avg: 8.5/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.2/10) **Who Is the Company Behind DemandScience?** - **Seller:** [DemandScience](https://www.g2.com/sellers/demandscience) - **Company Website:** https://demandscience.com/ - **Year Founded:** 2012 - **HQ Location:** Greater Boston, US - **Twitter:** @DemandScience (305 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/demandscience-com/ (1,053 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 55% Mid-Market, 23% Enterprise #### What Are DemandScience's Pros and Cons? **Pros:** - Ease of Use (62 reviews) - Helpful (61 reviews) - Customer Support (49 reviews) - Lead Generation (36 reviews) - Features (29 reviews) **Cons:** - Not Intuitive (16 reviews) - Poor Lead Quality (15 reviews) - Lead Quality (14 reviews) - Learning Curve (14 reviews) - Missing Features (14 reviews) ### What Do G2 Reviewers Say About DemandScience? *AI-generated summary from verified user reviews* **Pros:** - Users find DemandScience's platform to be **exceptionally user-friendly** , enhancing usability and streamlining campaign management effortlessly. - Users commend the **helpful support** of DemandScience, which enhances their experience and aids in achieving success. - Users commend the **excellent customer support** from DemandScience, highlighting the responsive and helpful assistance provided by the team. - Users value the **automated lead delivery** to CRM and cost efficiency, significantly improving their marketing efforts. - Users value the **seamless usability and exceptional features** of DemandScience, making campaign management and data access effortless. **Cons:** - Users find DemandScience **not intuitive** , facing challenges with integration and a complicated user interface that hinders usability. - Users are frustrated with the **poor lead quality** from DemandScience, citing outdated and unresponsive leads in LATAM. - Users express concern over the **quality of leads** from DemandScience, citing outdated information and unresponsiveness. - Users face a **definite learning curve** with DemandScience, seeking better tutorials and clearer customization options. - Users express frustration with the **missing customization features** , hindering their ability to tailor the platform to their needs. #### What Are Recent G2 Reviews of DemandScience? **"[Great results backed by a collaborative team](https://www.g2.com/survey_responses/demandscience-review-12222958)"** **Rating:** 5.0/5.0 stars *— Nicole B.* [Read full review](https://www.g2.com/survey_responses/demandscience-review-12222958) --- **"[DemandScience Delivers—Fast, Friendly Support and Powerful Capabilities](https://www.g2.com/survey_responses/demandscience-review-12224648)"** **Rating:** 5.0/5.0 stars *— Neville W.* [Read full review](https://www.g2.com/survey_responses/demandscience-review-12224648) --- #### What Are G2 Users Discussing About DemandScience? - [What is Terminus ABM Platform used for?](https://www.g2.com/discussions/terminus-abm-platform-what-is-terminus-abm-platform-used-for) - [What is Terminus ABM Platform used for?](https://www.g2.com/discussions/what-is-terminus-abm-platform-used-for) - 1 comment - [Why is ABM important?](https://www.g2.com/discussions/why-is-abm-important) - 1 comment ### 22. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale. **Average Rating:** 4.5/5.0 **Total Reviews:** 153 **How Do G2 Users Rate Simpli.fi?** - **Close Ecosystem API:** 9.0/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10) - **Display Functionality:** 8.9/10 (Category avg: 8.5/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.2/10) **Who Is the Company Behind Simpli.fi?** - **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi) - **Company Website:** https://www.simpli.fi/ - **Year Founded:** 2010 - **HQ Location:** Fort Worth, TX - **Twitter:** @simpli_fi (1,808 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/801567/ (618 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 56% Small-Business, 36% Mid-Market #### What Are Simpli.fi's Pros and Cons? **Pros:** - Customer Support (10 reviews) - Ease of Use (8 reviews) - Helpful (7 reviews) - Team Helpfulness (6 reviews) - Campaigns (5 reviews) **Cons:** - Expensive (4 reviews) - Extra Fees (3 reviews) - Lack of Clarity (3 reviews) - Ad Management Issues (2 reviews) - Complex Onboarding (2 reviews) ### What Do G2 Reviewers Say About Simpli.fi? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing the overall user experience. - Users value the **ease of use** of Simpli.fi, appreciating its helpful staff and seamless integration for campaign management. - Users appreciate the **helpful support team** at Simpli.fi, providing assistance and enhancing overall campaign experiences. - Users value the **exceptional support** from Simpli.fi, highlighting helpful staff and quick assistance throughout their journey. - Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , greatly enhancing campaign effectiveness for their agencies. **Cons:** - Users express concerns about **high costs** and a need for better pricing transparency with Simpli.fi's offerings. - Users express frustration over **extra fees** and lack of pricing transparency, complicating the onboarding and campaign management process. - Users express concerns about a **lack of clarity** in onboarding and pricing, leading to confusion and distrust. - Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting. - Users find the **complex onboarding process** of Simpli.fi frustrating, hindering their ability to use the platform effectively. #### What Are Recent G2 Reviews of Simpli.fi? **"[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)"** **Rating:** 4.0/5.0 stars *— Jacob D.* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098) --- **"[Easy Campaign Creation and Responsive Support from Simpli.fi](https://www.g2.com/survey_responses/simpli-fi-review-11852332)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332) --- #### What Are G2 Users Discussing About Simpli.fi? - [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for) - [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for) - [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken) - [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment - [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment ### 23. [Teikametrics](https://www.g2.com/products/teikametrics/reviews) Teikametrics is an AI-powered retail marketplace optimization platform designed to help users drive profitable growth across major online marketplaces such as Amazon, Walmart, and TikTok Shop. This innovative solution leverages advanced technology to streamline various aspects of marketplace management, enabling brands and agencies to make informed decisions quickly and efficiently. The platform is particularly beneficial for e-commerce businesses looking to enhance their performance in competitive retail environments. Teikametrics caters to a diverse target audience, including brands, agencies, and sellers who require a comprehensive solution to manage advertising, product listings, inventory, and performance analytics. By integrating these critical components into a single operating system, Teikametrics eliminates the need for multiple disconnected tools, allowing users to focus on growth and profitability. At the heart of Teikametrics is ARI, the proprietary and patent-pending Generative AI engine. ARI distinguishes itself by connecting various optimization levers that directly influence profitability. This includes real-time adjustments to advertising strategies based on margin, demand, and inventory levels, ensuring that marketing efforts are always aligned with business objectives. Additionally, the platform continuously optimizes product listings for both organic and paid performance, enhancing visibility and driving sales. Teikametrics also offers robust inventory forecasting capabilities, which help prevent wasted spending and stock-outs, ultimately leading to a more efficient allocation of resources. The platform transforms raw marketplace data into actionable insights, providing users with clear, decision-ready recommendations that facilitate strategic planning. This level of automation is particularly advantageous for high-volume, high-complexity workflows that would typically require large teams, enabling users to scale operations more effectively. In summary, Teikametrics is purpose-built for retail marketplaces, distinguishing itself from generic advertising technology or business intelligence software. By automating complex processes and integrating essential functions, the platform empowers users to operate more efficiently and achieve sustainable growth in an increasingly competitive landscape. **Average Rating:** 4.5/5.0 **Total Reviews:** 123 **How Do G2 Users Rate Teikametrics?** - **Close Ecosystem API:** 8.5/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10) - **Display Functionality:** 8.6/10 (Category avg: 8.5/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.2/10) **Who Is the Company Behind Teikametrics?** - **Seller:** [Teikametrics](https://www.g2.com/sellers/teikametrics) - **Company Website:** https://www.teikametrics.com - **Year Founded:** 2015 - **HQ Location:** Boston, MA - **Twitter:** @Teikametrics (2,173 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2640556/ (185 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO - **Top Industries:** Retail, Consumer Goods - **Company Size:** 75% Small-Business, 19% Mid-Market #### What Are Teikametrics's Pros and Cons? **Pros:** - Ease of Use (20 reviews) - Campaign Management (8 reviews) - AI Integration (7 reviews) - Automation (7 reviews) - Customer Support (7 reviews) **Cons:** - Expensive (3 reviews) - Data Inaccuracy (2 reviews) - Data Management (2 reviews) - Difficult Learning (2 reviews) - Learning Curve (2 reviews) ### What Do G2 Reviewers Say About Teikametrics? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Teikametrics, enjoying simple campaign management and straightforward execution recommendations. - Users value the **easy campaign management** and guided workflow of Teikametrics, enhancing their advertising strategy effectively. - Users value the **cutting-edge AI tools** of Teikametrics, enhancing bidding efficiency and maximizing ROI effortlessly. - Users value the **automation of bidding processes** with Teikametrics, enhancing efficiency and reducing manual management. - Users praise the **helpful customer support** of Teikametrics, always ready to assist with any issues encountered. **Cons:** - Users find the **pricing expensive** , though it aligns with industry standards, causing some billing issues at times. - Users report **data inaccuracy** due to delays, limited DSP report access, and loss of essential metrics over time. - Users express concerns about **data delays and limited DSP report access** , impacting real-time insights and performance adjustments. - Users find the **difficult learning curve** for certain functions of Teikametrics to be a challenge initially. - Users note a **learning curve** with Teikametrics, requiring patience and monitoring for optimal results. #### What Are Recent G2 Reviews of Teikametrics? **"[Teikametrics: Powerful AI + Top-Tier Expertise That Scales Our eCommerce Strategy](https://www.g2.com/survey_responses/teikametrics-review-12662780)"** **Rating:** 5.0/5.0 stars *— Brian T.* [Read full review](https://www.g2.com/survey_responses/teikametrics-review-12662780) --- **"[Helps me manage Amazon PPC without daily micromanagement](https://www.g2.com/survey_responses/teikametrics-review-12353494)"** **Rating:** 5.0/5.0 stars *— Arpit G.* [Read full review](https://www.g2.com/survey_responses/teikametrics-review-12353494) --- #### What Are G2 Users Discussing About Teikametrics? - [What is Teikametrics used for?](https://www.g2.com/discussions/what-is-teikametrics-used-for) - 1 comment ### 24. [Basis](https://www.g2.com/products/basis/reviews) Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. **Average Rating:** 4.5/5.0 **Total Reviews:** 263 **How Do G2 Users Rate Basis?** - **Close Ecosystem API:** 7.6/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.6/10) - **Display Functionality:** 9.0/10 (Category avg: 8.5/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.2/10) **Who Is the Company Behind Basis?** - **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies) - **Year Founded:** 2001 - **HQ Location:** Chicago, IL - **Twitter:** @basisglobaltech (4,732 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/basis-technologies (1,469 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Digital Media Planner - **Top Industries:** Marketing and Advertising, Newspapers - **Company Size:** 64% Small-Business, 28% Mid-Market #### What Are Basis's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Features (2 reviews) - Insights (2 reviews) - Range (2 reviews) - Results (2 reviews) **Cons:** - Complex User Interface (2 reviews) - Complexity (1 reviews) - Complex Management (1 reviews) - Complex Reporting (1 reviews) - Complex Usability (1 reviews) ### What Do G2 Reviewers Say About Basis? *AI-generated summary from verified user reviews* **Pros:** - Users find Basis extremely **easy to use and navigate** , appreciating its helpful support and multiple integrations. - Users appreciate the **ease of use and helpful support** of Basis, facilitating effective workflow automation and integrations. - Users love the **detailed reporting metrics** that provide clarity and efficiency in navigating inventory strategies. - Users praise the **outstanding customer support** and extensive product offerings of Basis, enhancing overall experience and effectiveness. - Users commend Basis for its **outstanding customer support and impressive range of product offerings** , enhancing collaboration and efficiency. **Cons:** - Users find the **complex user interface** of Basis outdated and often inconvenient for generating reports. - Users find the **system complex** and not user-friendly, making it challenging for everyone to navigate. - Users find Basis **complex and not user-friendly** , leading to a cumbersome experience for many individuals. - Users find the **complex reporting** in Basis to be inconvenient, alongside concerns about the outdated UI. - Users find the **complex usability** of Basis challenging, making it less accessible for everyone. #### What Are Recent G2 Reviews of Basis? **"[Great tool, and fantastic team](https://www.g2.com/survey_responses/basis-review-10305690)"** **Rating:** 5.0/5.0 stars *— Jessica C.* [Read full review](https://www.g2.com/survey_responses/basis-review-10305690) --- **"[Effortless Integration and Support Make Basis Stand Out](https://www.g2.com/survey_responses/basis-review-12180293)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/basis-review-12180293) --- ### 25. [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews) Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth. **Average Rating:** 4.0/5.0 **Total Reviews:** 114 **How Do G2 Users Rate Zeta Marketing Platform?** - **Close Ecosystem API:** 8.1/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.6/10) - **Display Functionality:** 8.8/10 (Category avg: 8.5/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.2/10) **Who Is the Company Behind Zeta Marketing Platform?** - **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global) - **Company Website:** https://zetaglobal.com/ - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @ZetaGlobal (16,660 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,991 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 44% Mid-Market, 38% Enterprise #### What Are Zeta Marketing Platform's Pros and Cons? **Pros:** - Ease of Use (24 reviews) - Customer Support (19 reviews) - Features (18 reviews) - Helpful (17 reviews) - Performance Results (15 reviews) **Cons:** - Learning Curve (14 reviews) - Campaign Issues (9 reviews) - Missing Features (9 reviews) - Complex Usability (8 reviews) - Poor Usability (8 reviews) ### What Do G2 Reviewers Say About Zeta Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Zeta Marketing Platform, enhancing their campaign building and navigation experience. - Users value the **responsive customer support** of Zeta Marketing Platform, appreciating timely assistance and effective collaboration. - Users love the **intuitive interface and efficient features** of Zeta Marketing Platform, enhancing campaign management and performance. - Users appreciate the **intuitive interface and efficient reporting** , making campaign building quick and straightforward. - Users highlight the **improved performance** of email campaigns with Zeta, significantly reducing time to market. **Cons:** - Users find the **learning curve steep** , making dynamic personalization feel complicated and overwhelming, especially for beginners. - Users report **campaign issues** like slow loading, poor search functionality, and lacking folder structures complicating their experience. - Users note the **missing features** in Zeta Marketing Platform, leading to complexity and diminished user experience. - Users find Zeta Marketing Platform's **complex usability** makes it challenging to navigate and set up effectively. - Users experience **poor usability** with Zeta Marketing Platform due to its complex, overwhelming, and outdated interface. #### What Are Recent G2 Reviews of Zeta Marketing Platform? **"[Streamlined Email Campaigns with Room for Improvement](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)"** **Rating:** 4.0/5.0 stars *— Max R.* [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964) --- **"[Simple, Intuitive ESP for Managing Campaigns and Analytics](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)"** **Rating:** 4.0/5.0 stars *— Verified User in Broadcast Media* [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764) --- #### What Are G2 Users Discussing About Zeta Marketing Platform? - [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost) - [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company) - [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do) - [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta) ## What Is Display Advertising Software? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Display Advertising Software? - [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) - [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) - [Native Advertising Software](https://www.g2.com/categories/native-advertising) - [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms)